Community Relations Quarterly Department Directors Report to City Council

Community Relations Department PREVIOUS PROJECTS UPDATE: • City Events Master Calendar • Branding Roll-Out

Community Relations Department TARGETED GOALS AND OBJECTIVES:

• Updating Current Communications Channels • Establishing New Communications Channels • Developing an Improved City Events Process

UPDATING CURRENT COMMUNICATIONS CHANNELS • GROWING OUR MEDIA CONTACT LISTS • SOCIAL MEDIA MERGER • CITY WEBSITE REDESIGN

Media List

We are currently averaging 2 press releases per week from the City of Douglasville to our various media lists.

Media Lists are Segmented by Content: • Local Media List • Full Media List

Segmentation helps to target content to proper outlets and prevents oversaturation of irrelevant content to broader outlets.

Social Media Coordinator:

Social Media Merger and Management

Allison Parker Start date: April 30th • We started on 4/30/19 with 1,798 likes.

As of 6/7/19, we have 2,111 likes. • Official Pages have been launched on Twitter and Instagram ion addition to the city Facebook page.

Facebook: CityofDouglasvilleGA Instagram: CityofDouglasvilleGA Twitter: DvilleImpact

Social Media Merger and Management

Top Posts: ◦ Construction Equipment Guide article (Town Green Project) ◦ Reached 1,545 people ◦ 1,339 engagements ◦ 19 comments/113 shares ◦ InTone Nation Acapella Competition ◦ Reached 1,998 people ◦ 259 engagements ◦ 3 comments/12 shares ◦ Wednesday Wind Down lineup ◦ Reached 3,067 people ◦ 305 engagements ◦ 3 comments/40 shares

Social Media Merger and Management

Facebook: CityofDouglasvilleGA Instagram: CityofDouglasvilleGA Twitter: DvilleImpact

Social Media Merger Campaign: • Keep Douglasville Beautiful • Main Street Douglasville • Parks and Recreation Timeline: • • • •

Coordinated Cover Art on all Pages began in May Coordinated Content Posting and Branded Merger Posts Continues though June and July Days of Summer Social Media Contest Launched on all platforms Final Page Mergers are Scheduled for August

Website Design Priorities:

City Website Redesign

• Service Based Design o Not Department Base o New Service Finder Engine o Gov Services Module • City Events o Calendar of events o Upcoming Events Listings • City News o Unified News Feed

Timeline:

City Website Redesign

• We are currently set to go live no later than September 30th. • We are hoping for closer to August if possible. • This will line up with the timeline for our Social Media merger as well so we can have a big launch for both at the same time.

ESTABLISHING NEW COMMUNICATIONS CHANNELS • QUARTERLY PRINT NEWSLET TER o February, May, August, November o CHNV - 45,000+ • WEEKLY EMAIL BLAST

• MONTHLY INTERNAL E-NEWSLET TER • COMMUNITY PODCAST PROGRAM

Douglasville Impact Community Podcast

COMMUNITY PODCAST INSIGHTS: •

The Podcast was launched to reach new segments of our community. o Positive Comments from New Residents to Douglasville.

•

We are seeing increasing downloads and reach on all platforms with each episode. o Spotify o Google Play o itunes o Podbean

Developing an Improved City Events Process • IDENTIFY SIGNATURE EVENTS • ESTABLISH A FULL YEAR EVENTS CALENDAR • ESTABLISH A PRODUCTION AND PLANNING TIMELINE FOR EVENT EXECUTION

Improved Event Process

Marketing and Events Coordinator:

Tiffany Wallace Since coming onboard we have built out the City events calendar and began the process of approving or denying city event requests based on scheduling conflicts.

Ms. Wallace is now involved at some level in the planning process of all city events to ensure best practices.

We are now helping to promote all city events both internally and externally through established communications and advertising outlets.

Improved Event Process

Next steps: • Establish a list of signature city events • Present a 2020 City Events Calendar to council by end of 2019 with set dates and preliminary information for signature events • Establish a timeline and process for coordinating with other departments for event execution

IN ADDITION TO OUR PRIORITY PROJECTS WE ARE ALSO… • CONTINUING TO PROVIDE GRAPHIC DESIGN SUPPORT TO CITY DEPARTMENTS • CONTINUING TO PROVIDE AV SUPPORT TO CITY DEPARTMENTS • ASSISTING WITH BRANDED MATERIAL PURCHASING FOR DEPARTMENTS • Flyers, Shirts, Forms, etc…

• MAINTAINING OUR CURRENT WEB PRESENCE WHILE DESIGNING THE NEW SITE.