
Transition 2026
ROUGHNECK RODEO



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Transition 2026
ROUGHNECK RODEO



The Western wildcatter striking big oil is a fairytale as old as Texas. And, like all fairy tales, there’s an allure to it that somehow paints a pretty picture to an unpleasant path. In reality, the hunt for oil means grit and a gamble, and it is, without a doubt, a wild ride. This is the lore of the Roughneck Rodeo.
The 2026 Transition collection is a sartorial homage to the golden days of the oil rush – or the way we’ve romanticized it, anyway. The concept was sparked by a vintage hat box that set the scene for us with warm browns, buttery yellows, and kitschy characters. We combined that with imagery we absorbed on a long West Texas drive and created it into this beautifully unique collection that balances grit and glamour, feminine and masculine, retro and modern.
We channeled influences like Jett Rink as our wildcatter and Electra Waggoner (after whom the Texas town is named) as the inspiration for our “lease lady”, and essentially created characters in our minds that we wrote this style story around. Roughneck Rodeo debuts our own distressed denim jeans (designed to mimic well-worn work pants), a couple of pairs of what we call “payday boots”, and the coolest fur collar tie that’s going to transform every look. We brought back classic polka dots, created charming custom prints with mid-century vibes, and designed a gorgeous scaled-up gingham.
In essence, Roughneck Rodeo is how we’ve romanticized the full-circle story of risking it all and winning big in the hunt for black gold.
SPEW BLOUSE, TEXAS TIMEXES JACKET




STORY:
We’re not doing boring and boxy anymore, ladies. Time to clear your closets of those predictable, politician-esque pantsuits and replace them with the kind of bold pairings that would make Beth Dutton proud.
A boring pantsuit may check the box for professionalism, but it rarely sparks confidence. Bland colors, boxy cuts, and uninspired tailoring can leave you blending into the background instead of making a memorable impression. While there is nothing wrong with classic style, we’re embracing a stronger, more expressive approach that celebrates individuality alongside sophistication.
A bold power suit transforms the way you walk into a room. Think luxurious fabrics, unexpected textures, and modern silhouettes that command attention without saying a word. A statement suit reflects strength, ambition, and self-assurance.
We like to call it our “wear it for the win” look – the pieces we can reliably put on when we need to walk into a room with intention and walk out with a win (of whatever sort). Whether it’s an idea you’re pitching, a business deal you’re gunning to close, or a battle you’re facing, we believe your outfit can inspire confidence from the inside out.
When you wear clothing that fits well, reflects your style, and projects confidence, you naturally carry yourself with greater presence. THAT is the power of the power suit. Always dress for the win.









“The oil can is mightier than the sword.“
- Everett Dirkson






STORY:
We’re in our “dare to wear” era, and we invite – no, encourage – you to join us. It’s a liberating experience of selfexpression and it allows you to reinvent your wardrobe in ways you never imagined.
TIP 1: PAIR IT AS YOU PLEASE.
That’s right, toss out every rule you’ve ever heard about what you can and can’t wear together. We’re styling velvet dresses over barrel jeans. We’re mixing prints that are unexpected. We’re going hi-low every chance we get – think designer silk blouse with distressed vintage denim. Nothing is off limits, just go for it and wear it with confidence.
TIP 2: LAYER THOSE BELTS.
If we’ve said it once, we’ve said it a thousand times, but this is a sartorial hill we’re willing to die on right now: wear multiple belts. Mix up the styles, the sizes,
the colors. Wear one at your waist and another (or two) slung across your hips. It’s surprisingly flattering, actually, and will create a visual interest to any outfit.
TIP 3: TRY THE BUTTER.
Somewhere along the way, a rumor got started that creams, khakis, and soft yellows will “wash you out”. Now listen, we do believe that color theory is a thing, but in our experience, we’ve yet to find a complexion this hue doesn’t flatter. (Think, Audrey versus Lozzie – they both wear it well.) We get it if you’re hesitant, but we implore you to just try it on.





“Formula
rise early, work hard, strike oil.“
- J. PAUL GETTY













As we’ve really evolved the Mummy’s Bundle statement silhouette of necklaces into true Double D style, we’ve gone bigger, bolder, and more creative with our focal pieces. One of our recent favorites? Scrimshaw. If you’re unfamiliar with scrimshaw, it’s an age-old art of etching detailed images into backgrounds of bone. Most of the pieces we’ve collected for jewelry making are faux scrimshaw engraved with Western motifs, but the origin of the art form is rooted in the 18th Century with bored sailors looking to pass the endless hours at sea by carving creative scenes into bone, baleen, or ivory.
Mummy’s Bundle by Double D Ranch





Sure, we’ve talked about desert pearls before, and guess what? We’ll probably talk about them forever. That’s how timeless and classic desert pearl necklaces have proven to be. They’re among the most versatile accessories in the Southwestern sphere; they’re an effortless addition to an everyday outfit, and they’re naturally conducive to layering. Also, the beauty of these beads is that the style, size, and shape arrangement varies from strand to strand and artisan to artisan, meaning you could layer three or four desert pearl necklaces and still have a very visually interesting assortment.







STORY:
Sometimes it’s what’s on the outside that matters. The wellcrafted cowboy hat inside was surely meant to be the star of the show, but for us, inspiration sprouted from the box that it came in.
When you’re a creative with a constantly whirring mind, inspiration can appear almost anywhere you look. Even in the faded, slightly worn, and clearly decadesold packaging design of a vintage hat box. The Roughneck Rodeo collection reflects a great deal of influence from that hat box, from the color palette of soft warm browns and buttery yellows to the retro-style illustrations that shaped the custom prints.
The original box was the color of ginger biscuits, emblazoned with a kitschy
cartoon cowboy scene that incorporated interesting pops of yellow accents. Something about that color combination and the Western element charmed us, and just kind of stuck with us. Coincidentally, we were on a long road trip back from West Texas, passing miles and miles of wideopen horizon dotted by old pump jacks and oil derricks. (And sure, we might’ve also been binge-watching Landman.) The two concepts melded together and Roughneck Rodeo was born. Kind of gives a whole new meaning to thinking outside the box.





“The prospecting for oil is a dynamic art. The greatest single element in all prospecting, past, present and future, is the man willing to take a chance.“
- Wallace Pratt




















We’re putting the ‘wow’ at the waist these days. Not only are we doubling up (sometimes tripling) on how many belts we’re wearing at once, we’re also looking for bigger and bolder in the buckle. And if it tells some sort of a story? Even better. To tell you the truth, hunting for accessories that help define and enhance the aesthetic of a collection, pieces that help us tell the story, has become one of our favorite parts of the process. Imagine our delight at finding an assortment of oil derrick-embellished trophy buckles with Western details and vintage vibes. Talk about striking (black) gold.



STORY:
Polka dots are making a confident return to the fashion spotlight, proving that timeless patterns never truly go out of style.
We are loving a ditsy design lately, especially for layering, and with the subtle mid-century vibes of the Roughneck Rodeo collection, the polka dot was a perfect fit. There’s a fun juxtaposition of blending the playful charm of classic polka dots with bolder solids and stripes, creating a fresh look that feels both nostalgic and feminine, in a Betty Boop sort of way.
This collection also challenged us to explore just how versatile the print can be, and how fabric and silhouette can make a significant difference in how the print is perceived. It feels retro-Western and even
a little bit rugged in a softly faded denim. It feels sultry and sophisticated in an eyelettrimmed slip dress. It feels notably fresh and playful in a two-piece pearl snap short set.
By the same token, that versatility invites endless opportunities for accessorizing, which can also totally transform the energy of your outfit. Take the silk dress, for example: a statement necklace and heels make it a swoon-worthy date-night look, but adding a distressed denim jacket and cowboy boots turns you into the cutest cowgirl at brunch!









Not all silks are created equal. Much like quality furs, diamonds, or the thread counts of your sheets, silk has its own unique grading system that helps determine what weight suits your needs and taste. The scale is known as momme (pronounced “mom-ee”), and unlike many scales, bigger doesn’t always mean better. The smaller the number, the lighter, softer and more flowy it is – most quality wearable silks are somewhere in the teens – and then as momme increases toward 30, it starts to trade softness for durability, used for purposes like luxury bedding.
blouse - Emma SKIRT - Cattleman Boot
Double D ranch Jewelry - Vintage Double D Ranch Belt









Arizona artisan Charlie Favour is master of his craft, and deservedly so, since he took to it at the ripe age of 11. He comes from a family of jewelry makers (you might also recognize the bold stonework and sleek leather strap necklaces of his brother, Jock), but Charlie’s signature is these colorful, leather-lined cuffs. He has an exceptional eye for arrangement, and most of his bands include an element of mosaic inlay, whether it’s a vibrant floral or a tiled turquoise. He is also a skilled silversmith, so all of his rope accents and silver trim details are noticeably neat, uniform, and polished. And one of the coolest aspects of Charlie’s cuffs? Many of them are designed with unisex appeal – you’ll see them on just as many guys as gals!
Double D Ranch Jewelry




Butter yellow has become one of the defining colors in fashion, evolving from a seasonal novelty into a lasting wardrobe staple. Its soft, creamy tone offers a fresh alternative to traditional neutrals, and unlike brighter shades of yellow, butter yellow is subtle, versatile, and flattering across a wide range of styles and skin tones.
We first introduced embracing this hue in the Atomic Ranch collection, highlighting its golden vintage charm, which is the same reason it makes it relevant in Roughneck Rodeo, but the color has remained prominent for several seasons, from the runway to readyto-wear. Its understated elegance pairs effortlessly with white, beige, denim, chocolate brown, and soft gray, lending versatility that works in both sophisticated and casual looks. That, paired with its ability to transition seamlessly between spring, summer, autumn, and even winter collections, has cemented its status as an essential color and a no-brainer for your wardrobe rotation.
The shade will continue showing up strong from high-end couture to more affordable everyday apparel, as well as handbags, footwear, and accessories of all sorts. (See Pg. 113 for tips on how to shop for jewelry that complements the color.) We experimented with it in an array of fabrics for this collection, ranging from denims to velvets to leather – coincidentally, even a pair of our Bandit Pants that we’ve long dubbed the “butter booty” pant for their smoothing, flattering nature.
Whether you want just a dab or to be dripping head to toe in it, we promise there’s a way to make butter work for you.
Last Paycheck Jacket, Bit Boss Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessories

Paycheck









The season’s savory shade is showing up strong in more than apparel. Unfortunately, it can be a bit more challenging to find in accessories. Our advice? Just keep it in the (color) family. You can play with different shades of yellow jasper, honey opal, butterscotch amber, or mookaite – even topaz or citrine, if you’re looking for a little more sparkle. Your stone doesn’t have to match your apparel perfectly, and in fact, it doesn’t have to be a stone at all. You can stay on the lighter, more buttery side of the spectrum with elements like enamel, shell, and bone accents.
Oscar Betz for Double D Ranch - Double D Ranch Jewelry
Vintage Double D Ranch Belt












STORY:
From a design perspective, Roughneck Rodeo was a creative exploration into every aspect of the oil hunt, from the hopeful workover of the rig to the real “made it” moment, and that allowed us to play in realms of both gritty and glamorous.
One of our favorite elements of this collection – of this era of fashion in general, actually – is the gritty vibe of vintage Carhartt pants and well-worn jeans. The look is intentionally oversized (which is best balanced with a fitted/tucked in top or a cropped jacket, by the way) and grungy – the more stains, the better! Unfortunately, like all things truly vintage, the supply is finite, so we took a stab at creating our own, and while nothing beats an original, these are an easy alternative for accomplishing the look. On that same note, shout-out to the denim Hitch & Haul pieces that look like they just withstood a West Texas dust storm.
On the other hand, there’s always been the glamorous side of the oil industry, the side that every wildcatter risks it all for – the big win. We designed boots that we could actually picture as a “payday purchase” for the man who finally struck black gold. We channeled the oil heiresses and wealthy wives of the oil boom era, with luxe leather dresses, fur-trimmed coats, and chic silks. Perhaps our favorite made-it-moment piece, though, is the fur-embellished tie, designed to add that element of luxury to anything from a simple tee to a statement dress.
As with life, fashion is all about balance.







Tex-oyl jacket, Oscar Betz for Double D ranch, Double D Ranch Accessory






Coral tends to be the unsung sister in the southwestern jewelry realm (next to turquoise, of course), but the bold stone is the perfect complement to the red-orange hue that adds an element of vibrance to Roughneck Rodeo. From vintage cluster cuffs to chic contemporary stackers, now’s the time to add a little coral to your collection.


Driller’s

Driller’s








Oil


Last Paycheck Jacket, Ada

Mummy’s Bundle By


LAST PAYCHECK JACKET, ADA BLOUSE, EMMA SKIRT, Ruemont Hat, CATTLEMAN BOOT, DOUBLE D RANCH JEWELRY, VINTAGE DOUBLE D RANCH BELT, DOUBLE D RANCH ACCESSORIES



“Everybody thought I had a duster. Well, I’m here to tell you that it ain’t, boy!“
- Jett Ring, Giant

















