UNTRIGGERED: Pecos, Rodeo 2024

Untriggered: Pecos, Rodeo 2024

Blame It All On Our Roots You could say we’re in our rodeo era.

Rodeo season is the fashion week equivalent for the Western world. Rather than jet-setting to runways in Milan and NYC, we’re lacing up our latigos for destinations like Denver, Fort Worth, and the legendary Houston Livestock Show & Rodeo where the stakes are high and the buckles are big, and the sartorial savvy are there to see and be seen. The first line launch of each year will be a rodeo release – inspired by, designed for, and launched in conjunction with the greatest show on dirt.

Pecos, the inaugural rodeo collection, is aptly an homage to the world’s very first rodeo that took place in Pecos, Texas in 1883. It’s a collection that’s classic in every way, from the palette of primary colors to the nostalgic images and artwork to the timeless toeboxstyle embroidery. It brings luxe leathers to life in silhouettes we’ve never seen and features creative contributions of USPS Forever Stamp artist (and fellow born-and-raised Texan) Ryan Feerer in the collection’s signature print.

Year after year, the stock show and saddle savvy are outset for arenas with trucks, trunks, and trailers packed to the brim with rodeo riggings for both horse and human. From here on out, that will include fresh DDR designs fit for the greatest show on dirt. After all, this ain’t our first rodeo.

2

Ti-Yi-Yo Jacket, Bryce Henley Top, High Pockets Trousers, Best Dressed Cowgirl Boot, Double D Ranch Jewelry, Double D Ranch Belt, Double D Ranch Accessory

3

4

Bryce Henley Top, High Pockets Trouser, Double D Ranch Jewelry, Double D Ranch Belt

Ti-Yi-Yo Jacket, Bryce Henley Top, High Pockets Trousers, Double D Ranch Jewelry, Double D Ranch Belt, Double D Ranch Accessory

5

6

Bryce Henley Top, High Pockets Trouser, Dressed Cowgirl Boot, Double D Ranch Jewelry

7

8

Can’t Be Tied Down Top, Sonora Shorts, Best Dressed Cowgirl Boot, Double D Ranch Jewelry, Double D Ranch Accessory

Can’t Be Tied Down Top, Double D Ranch Jewelry, Double D Ranch Accessory

9

10

Putting Our Stamp on Style Inspiration really is everywhere.

Even in the corner of an envelope.

A couple years ago, we stumbled upon a set of postage stamps that (no pun intended) just stuck with us. Of course the motif, Western wear, initially caught our eye, but the more we studied them, the entire aesthetic really appealed to us; the color combinations, the dedication to detail, and the overall quintessential cowboy vibes. As it turns out, the limited-edition stamps commissioned by the United States Postal Service were the work of graphic designer – and fellow Texan – Ryan Feerer with whom we were fortunate to collaborate on an expansion and adaptation of that whole motif resulting in the Pecos collection’s signature print. Who doesn’t love style with a story?

Riggin’ Dress, Long Tall Sally Boot, Double D Ranch Jewelry, Double D Ranch Accessories

11

12

Riggin’ Dress, Long Tall Sally Boot, Double D Ranch Jewelry, Double D Ranch Accessories

Oscar Betz for Double D Ranch, Double D Ranch Jewelry

13

14

Let’s Go Rodeo Top, Riggin’ Skirt, Long Tall Sally Boot, Oscar Betz for Double D Ranch, Double D Ranch Jewelry, Double D Ranch Accessory

Let’s Go Rodeo Top, Oscar Betz for Double D Ranch, Double D Ranch Accessory

15

16

Let’s Go Rodeo Top, Riggin’ Scarf, Double D Ranch Accessory

17

18

West of the Pecos Tee, Rodeo Stock Skirt, Double D Ranch Jewelry

Roughstock Boot

19

20

Longhorn Pee Wee Boot, Double D Ranch Jewelry, Double D Ranch Accessory

Showmanship Top, Double D Ranch Jewelry, Double D Ranch Accessories

21

“It’s the ropes and the reins, and the joy and the pain. And they call the thing rodeo.”

- Garth Brooks

22

Riggin’ Blouse, Highway Honey Boot, Double D Ranch Jewelry

23

24

Untriggered Dress, Best Dressed Cowgirl Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory

Showmanship Dress, Best Dressed Cowgirl Boot, Double D Ranch Jewelry

25

26

Riggin’ Poncho, Sonora Shorts, Highway Honey Boot, Double D Ranch Jewelry

Highway Honey Boot

27

28

Double D Ranch Jewelry

Bronco Top, Santiago Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt

29

30

Double D Ranch Jewelry

Pecos Blanket Dress, Santiago Boot, Double D Ranch Jewelry

31

32

Rodeo Stock Jacket, Rodeo Stock Skirt

Rodeo Stock Jacket, Double D Ranch Jewelry

33

34

“In the arena, I’m a cowboy, a warrior, and a champion.”

- Unknown

MIL Dress, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessories

35

36

MIL Dress, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessories

MIL Dress, Vintage Double D Ranch Belt

37

Our Guide to Getting Rodeo Ready Forget the buckin’ broncs, barrel races, and bull riding, everyone knows all eyes are on the attire!

Even if it really is your first rodeo, this tried-andtrue checklist will have you outfitted like an old pro.

TIMELESS TOPPER A cowboy hat is about as personal as it gets in terms of a Western wardrobe – it’s gotta suit you in terms of size, shape, and style – so whether you’re going traditional or trendy, clean and classic or decked out and dazzling, there’s no wrong way to do it, just make sure your topper is true to you.

TROPHY BUCKLE It’s what the rodeo’s all about, right? You don’t have to have earned yours in the arena (although major kudos to you if you did!), but a showstopping buckle is key to cowgirl couture. You can’t go wrong with a colorful turquoise cluster, but we encourage you to turn up the twang with a statement-sized scrolled sterling silver.

BAD*SS BOOTS Put your best foot forward. Your kicks (quite literally) set the tone to your swagger, so don’t be afraid to build your outfit from the bottom up!

Everything in between is up to you. A perfect pair of jeans, a classic broom skirt, or maybe you’re in the mood for a head-turning hair-on-hide mini.

A sleek silk pearl snap, a fringe or fur vest, or a bold biker jacket. Finish it off with a wild rag, a beautiful bolo, or a squash blossom necklace, sprinkle it with a little cowgirl confidence, and serve up some statement style!

38

West of the Alamo Jacket, Cactus Cate Top, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory

39

40

West of the Alamo Jacket, Cactus Cate Top, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory

West of the Alamo Jacket, Cactus Cate Top, Double D Ranch Jewelry, Double D Ranch Accessory

41

42

Pecos Pete Jacket, Bryce Henley Top, Double D Ranch Jewelry, Double D Ranch Accessory

Pecos Pete Jacket, Vintage Double D Ranch Belt

43

44

Sonora Dress, Double D Ranch Jewelry

Sonora Dress, Double D Ranch Jewelry, Best Dressed Cowgirl Boot

45

Look on the Broadside Who can resist the nostalgic charm of an old rodeo broadside?

Nowadays we’d call them posters, and in such a tech-driven world, we hardly pay them much mind anymore, but in the late 19th and early 20th centuries, broadsides were the way to get the word out. These printed public announcements touted info about anything from new inventory at the general store to an upcoming event or entertainment act, like – you guessed it – a good ol’ local rodeo. We’ve always been enchanted by these bits of historical ephemera, and the aesthetic was apt for a collection paying homage to the world’s first rodeo, so we couldn’t resist reimagining rodeo broadsides with our own DDR spin and making them wearable.

46

First Rodeo Scarf

47

“A big part of winning is having lots of good luck.

And I think a good competitor makes his own luck.

That’s why he is a winner.

Luck to me is lots of determination, lots of hard work, faith in myself, and in God.” - Lane Frost

48

Pecos Tee, Oscar Betz for Double D Ranch, Double D Ranch Jewelry

49

50

El Paso Gap Jacket, Santiago Boot, Oscar Betz for Double D Ranch, Double D Ranch Jewelry, Vintage Double D Ranch Belt

El Paso Gap Jacket, Oscar Betz for Double D Ranch

51

52

Sonora Jacket, Double D Ranch Jewelry

Dobie Tall Boot

53

54

Corral Pals Sweater, Ranch Rodeo Jacket, Double D Ranch Jewelry

Corral Pals Sweater, Double D Ranch Jewelry

55

56

Paulette Dress, Long Tall Sally Boot, Double D Ranch Jewelry

Bronco Top, Reride Jacket, Santiago Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt

57

58

Rodeo Stock Jacket, Double D Ranch Jewelry, Vintage Double D Ranch Belt

Rodeo Stock Jacket, Double D Ranch Jewelry

59

60

Call the Thing Rodeo Dress, Long Tall Sally Boot, Double D Ranch Jewelry, Double D Ranch Accessory

61

62

Vintage Double D Ranch Belts, Double D Ranch Accessory

Sonora Vest, Sonora Shorts, Long Tall Sally Boot, Oscar Betz for Double D Ranch

63

64

Pecos Bandana Dress, Long Tall Sally Boot, Double D Ranch Jewelry

65

66

Pecos Bandana Blouse, Double D Ranch Accessory

Santiago Boot

67

68

Butterfly Morning Jacket

69

70

Roughstock Boot

Butterfly Morning Jacket, Double D Ranch Jewelry, Vintage Double D Ranch Belt

71

72

High Pockets Jacket, High Pockets Trouser, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory

High Pockets Jacket, High Pockets Trouser, Double D Ranch Jewelry, Double D Ranch Accessory

73

74

Make Cheyenne Jacket, Double D Ranch Accessory

Longhorn Pee Wee Boot

75

Saddle Up, Buttercup From mellow yellow to marigold, your wardrobe is due for a walk on the sunny side.

Yellow is a color we haven’t seen in abundance in recent years, but you can expect the happy hue to have a pervasive presence for the foreseeable future. It has a warm, familiar feel which works well in a nostalgic and reminiscent collection like Pecos. The color combo of yellow and blue has inherently cowboy vibes, harkening back to the days of dark denim with old gold stitching, and this collection pairs buttercup with cornflower in soft feminine paisley prints and strong southwestern serapes.

Be unexpected and exquisite by adding the sunshine shade to your accessory game with some bold bumblebee jasper. It’s time to go for the gold.

76

Reeves County Jacket, Bryce Henley Top, Reeves County Shorts, Double D Ranch Jewelry, Double D Ranch Accessory

77

78

Reeves County Jacket, Bryce Henley Top, Reeves County Shorts, Double D Ranch Jewelry, Double D Ranch Accessory

79

80

Pecos Top, Double D Ranch Jewelry, Vintage Double D Ranch Belt

Pecos Dress, Long Tall Sally Boot, Double D Ranch Jewelry, Double D Ranch Accessory

81

82

Bryce Henley Top, Oscar Betz for Double D Ranch, Double D Ranch Jewelry

Bryce Henley Top, Pecos Blanket Wrap Skirt, Highway Honey Boot, Oscar Betz for Double D Ranch, Double D Ranch Jewelry

83

84

Santiago Boot

Paulette Dress, Santiago Boot, Double D Ranch Jewelry, Double D Ranch Accessory

85

86

Lot of Try Top, Sonora Shorts, Highway Honey Boot, Double D Ranch Jewelry

Lot of Try Top, Double D Ranch Jewelry

87

88

Double D Ranch Jewelry, Vintage Double D Ranch Belt

Corral Pals Sweater, High Pockets Trouser, Double D Ranch Jewelry

89

90

Chisholm Boot

Cowboy Nod Dress, Chisholm Boot, Double D Ranch Jewelry

91

“It’s guts and love and glory, One mortal’s chance at fame.

His legacy is rodeo, And cowboy is his name.”

- Baxter Black

92

High Roller Vest, High Roller Pant, Double D Ranch Jewelry

93

94

High Roller Vest, High Roller Pant, Dobie Shortie Boot, Double D Ranch Jewelry

95

96

Cowboy Nod Dress, Longhorn Pee Wee Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory

Cowboy Nod Dress, Double D Ranch Jewelry, Double D Ranch Accessory

97

“Don’t mess with me, fellas!

This ain’t my first time at the rodeo.”

- Joan Crawford

98

Rarin’ To Go Top, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory

99

100

Sonora Vest, Vintage Double D Ranch Belt, Double D Ranch Accessory

Pecos Blanket Top, Sonora Shorts, Dobie Tall Boot, Oscar Betz for Double D Ranch, Double D Ranch Jewelry

101

102

Rodeo Broadsides Hoodie, Vintage Double D Ranch Belt, Double D Ranch Accessories

Rodeo Broadsides Tee, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory

103

“Life’s a rodeo and all you have to do is stay in the saddle.”

- George Jung

104

Pecos Pete Coat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

105

106

Rope and Ride Top, Double D Ranch Jewelry, Vintage Double D Ranch Belt

Rope and Ride Poncho, Sonora Shorts, Dobie Tall Boot, Double D Ranch Jewelry, Double D Ranch Accessory

107

doubledranch.com 800.899.3379 untriggered: pecos Rodeo 2024

108

Double D Ranch Jewelry

visit us: yoakum, tx & stockyards, fort worth, tx