RODEO 2026 NU RODEO
2
3
4
THE NUANCE OF NU RODEO An East Coast equestrian rides into a Western rodeo…
It’s not the start of a barroom joke, but it is the starting point of the aesthetic for this collection. Inspired by equines and tack, English riders and rodeo royalty, and one untouchable trapunto scene that made an indelible impact, Nu Rodeo is a delicate design dance unlike anything we’ve ever done before. The hues are earthy and grounded, balanced with soft sky blues. The imagery is traditional with detailed depictions of horses, accents of tack, and an exquisite paint pony-inspired animal print. We’re debuting a demure glen plaid with a touch of twang, we’re featuring silhouettes of full-volume skirts and sleeves, and we’re reintroducing an emphasis on the waist. There’s an undercurrent of effortless elegance, of poise and polish and strong femininity. It’s giving old money and Western grit.
Riding Habit Dress - Odie Western Top Buckskin Blues Tie - Nicole Boot Double D Ranch Jewelry Double D Ranch Accessory 5
6
Riding Habit Jacket, Riding Habit Vest, Odie Western Top, Riding Habit Short, Nicole Boot, Double D ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory
7
8
Riding Habit Jacket, Riding Habit Vest, Odie Western Top, Riding Habit Short, Double D ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory
Nicole Boot
9
Vintage Double D Ranch Belt
10
Riding Habit Vest, Odie Western Top, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory
11
12
Glenn’s rodeo blouse, Oscar Betz for Double D Ranch, Double D Ranch Accessory
Glenn’s rodeo blouse, Glenn’s Rodeo Pant, Texas Jack Boot, Oscar Betz for Double D Ranch, Double D Ranch Jewelry, Vintage Double D ranch Belt, Double D Ranch Accessory
13
14
First String Cardigan, Glenn’s Rodeo Skirt, Horsiculture Scarf, Meadows Sweet Bag, Nicole Boot, Double D Ranch Jewelry, Vintage Double D ranch Belt, Double D Ranch Accessory
“I would travel only by horse, if I had the chance.” - Linda McCartney 15
16
First String Cardigan, Glenn’s Rodeo Skirt, Horsiculture Scarf, Meadows Sweet Bag, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory
First string cardigan Horsiculture scarf Double d ranch jewelry
17
BACK IN THE SADDLE Saddle brown, that is. This season
introduces softer, warmer shades that feel fit for the stable. The whole equine/equestrian undercurrent of this collection naturally lends itself to hues with a bit of a horsey feel, colors that take you back to the tack room or feel reminiscent of the coat of a colt; we even went literal with a classic chrome pony print. They span from caramel-y to chocolatey, and a few pieces veer into a reddened sorrel sector of the color wheel. Shifting to slightly lighter and softer browns felt key in complementing the powder blues and soft chambrays that are the signature of the season, and they’re married together by the presence of warm winter whites and creamy khakis. Fret not, though, friends, the black-brown bronco pieces you’ve committed to from collections past will still pair perfectly with this palette, especially in punctuating pops, like a boot, scarf, or even jacket.
Be Free Sweatshirt - Buckskin Blues top Hollis Legging - Nicole Boot Vintage double D Ranch Belt Double D ranch Accessories 18
19
20
Seafield Jumpsuit, Bryce Henley Top, Horsiculture Scarf, Oscar Betz for Double D Ranch
Seafield Jumpsuit, Bryce Henley Top, Horsiculture Scarf, Spaghetti Western Boot, Oscar Betz for Double D Ranch, Double D Ranch Jewelry, Vintage Double D Ranch Belts
21
22
CINCH IT UP We introduced you to this trend a few months back, this idea of layering belts, and while it took a little while for some of you to come around to it, here we are in 2026 and it’s still gaining steam. The beauty of this concept is much like layering your necklaces or building your bracelet stack: it’s about diversity, about varying your widths, your styles, and even your mediums. Another pro tip for perfecting this look? Set your buckles askew. Maybe you keep one centered and set your others asymmetrically. And even if you’re only rocking one belt, you can add visual interest to your look by rotating your buckle to one hip.
Vintage Double D Ranch Belts
23
24
Seafield Jacket, Wildfire Top, McCoy Top, Hollis Legging, Horsiculture Scarf, Nicole Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt
Wildfire Top, McCoy Top, Double D Ranch Jewelry, Vintage Double D Ranch Belt
25
“A pony is a childhood Adream. SMALLER A QUOTE CAN horse is an GO RIGHT IN adulthood THIS SPACE treasure.” - Person who said the quote - Rebecca Carroll
26
Shoo-In Dress, Tenderfoot Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessories
27
28
Shoo-In Dress, Double D ranch Jewelry, Double D Ranch Accessories
Double D Ranch Jewelry, Vintage Double D Ranch Belt
29
30
Vintage Double D Ranch Belt
Outrider Jacket - Buckskin Blues Top - Hollis Legging - Nicole Boot 31 Oscar Betz for Double D Ranch - Vintage Double D Ranch Belt - Double D ranch Accessory
32
Clippety Clop Tee, Buckskin Blues Top, Double D Ranch Jewelry, Vintage Double D Ranch Belt
Double D Ranch jewelry, Vintage Double D Ranch Belt
33
Horsiculture Boot
34
Clippety Clop Tee, Buckskin Blues Top, Sonora Short, Horsiculture Boot, Double D ranch Jewelry, Vintage Double D Ranch Belt
35
36
SIMPLY SIMPLICIO The Simplicio family is renowned in the world of Southwestern jewelry, particularly Zuni, for generations of master silversmiths and inlay artists, including Dan Simplicio, known for pioneering leaf motifs, and his family members, like Mike Simplicio, Isabel Simplicio, and Chauncey Simplicio, famous for intricate mosaic inlay and nugget work in sterling silver with turquoise and shell. Naturally, the signature Simplicio horse head in profile pieces are irresistible for accessorizing this collection.
Double D Ranch Jewelry - Vintage Double D Ranch Belt 37
38
LET’S HEAR IT FOR THE HORSE GIRLS Horses are a different kind of hobby. In
fact, it’s a bit diminutive to dub it a hobby. It’s a lifelong interest. A passion. Even an obsession. And whether they ride English or raise work horses, ‘horse girls’ know that all too well. You don’t have to own a horse, actually, to be a horse girl. If you’re not one yourself, you probably knew one at some point in your life; the girls who are always reading about them, daydreaming of them, doodling them. They can work horses into any conversation. It truly becomes their personality; it’s one of the first things you’ll ever learn about them upon meeting. And here’s the thing: it might’ve been pejorative for a period of time, but we’re here to take back the term ‘horse girls’ for the badge of honor it really is. We challenge you to find anyone as devoted to anything. In fact, there’s been a whole recent movement about #horsegirlenergy, and it’s intended as a compliment to one’s commitment, determination, and dedication to a specific dream – and their relentless willingness to work for it. So, let’s hear it for the horse girls.
Meadows Sweet Jacket Double D Ranch Jewelry Double D Ranch Accessory 39
40
Vintage Double D Ranch Belt
Meadows Sweet Jacket, Bryce Henley Top, McCoy Top, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory
41
42
Manes & Tails Vest, McCoy Top, Hollis Legging, Double D Ranch Jewelry
“No hour of life is wasted that is spent in the saddle.” - Winston Churchill
43
Manes & Tails Vest - McCoy Top Hollis Legging - Double D Ranch Jewelry Vintage Double D Ranch Belt - Double D Ranch Accessory
44
Manes & Tails Vest, McCoy Top, Mummy’s Bundle by Double D Ranch
45
46
TWANGY TURN FOR MUMMY’S BUNDLE One of the most rewarding things about acquiring the legendary label of Mummy’s Bundle jewelry is that we have the opportunity to perpetuate the legacy in their signature style, but also have their blessing to add our own spin. It affords us the creative freedom to customize certain statement pieces to accompany each new motif and palette, incorporating unique beads, unexpected centerpieces, and hand-selected charms, that not only complement the collection, but actually commemorate it in a way. With Nu Rodeo, we’ve ebbed toward equestrian, working in horse imagery from vintage belt buckles and decidedly Western dangles.
Mummy’s Bundle by Double D ranch
47
48
Mane Stay Sweater, Gambit Tee, Buckskin Blues Pant, Texas Jack Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory
Mane Stay Sweater, Gambit Tee, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory
49
50
Meadows Sweet Bag
Gambit Tee - Buckskin Blues Pant Double D Ranch Jewelry - Vintage Double D Ranch Belt Double D Ranch Accessory
51
52
GLAD IN GLEN PLAID This season’s signature print is about as timeless and sophisticated as it gets. Sometimes called ‘prince’s plaid’, it has an inherent regalness about it. It’s preppy and posh with an equestrian lean. We made it our own by experimenting with the scale of it, adding Western accents of contrasting smiley welts, and really pushing the envelope by printing it on leather.
Call’em square Jacket - First string Cardigan Call’em square Mini Skirt - Nicole Boot Oscar Betz for Double D ranch - Vintage Double D Ranch Belt
53
54
First String Cardigan, Oscar Betz for Double D Ranch
Call’em Square Jacket, Call’em Square Mini Skirt, Double D Ranch Jewelry, Vintage Double D Ranch
55
56
Double D Ranch Jewelry, Vintage Double D Ranch Belt
Anna Blouse - Call’em Square Long Skirt Nicole Boot - Mummy’s Bundle by Double D Ranch Double D Ranch Jewelry - Vintage Double D Ranch Belt
57
58
Horsiculture Sweater, Buckskin Blues Top, Double D Ranch Jewelry, Double D Ranch Accessory
Horsiculture Sweater, Buckskin Blues Top, Riding Habit Pant, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory
59
60
Branded & True Jacket, Double D Ranch Jewelry, Double D Ranch Accessory
61
62
Branded & True Jacket, Double D Ranch Jewelry, Double D Ranch Accessory
Branded & True Jacket, Hollis Legging, Nicole Boot, Double D Ranch Jewelry, Double D Ranch Accessory
63
64
Dark Horse Jacket, Oscar Betz for Double D Ranch
Dark Horse Jacket, Hollis Legging, Nicole Boot, Oscar Betz for Double D Ranch, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory
65
CHROME IS WHERE THE ART IS How could we create an entire
equestrian-inspired collection without an obvious homage to the natural beauty of horses? Always a fan of animal prints as a neutral, this one truly works well that way. The color palette is very mild and earthy, which means it can pair well with blacks or brights or other earth tones, and the print is definitely Western, instantly recognizable as more livestock than exotic, which works right into your rodeo wardrobe. Now, we’re going to tread lightly with this one, because we know there are a lot of experts at identifying breeds, colors, and markings of horses. We do understand the difference between chrome and paint when it comes to horses, and that this print is technically more of a paint than a true chrome coloring. That said, we’re in the business of making clothes, and we take a lot of creative freedoms with our designs, including naming them. So, let’s just call it chrome and celebrate it for what it is – a timeless animal print that can transform your Western wardrobe, in silhouettes that will steal your heart.
Chrome Blouse - Chrome Pant Mummy’s Bundle by Double D Ranch Cowboy Corset belt 66
67
68
Cowboy Corset Belt
Mummy’s Bundle by Double D Ranch
69
70
Horsiculture Scarf
Chrome Dress, Double D Ranch Jewelry, Double D Ranch Accessory
71
72
Mummy’s Bundle by Double D Ranch
Chrome Top, Mummy’s Bundle by Double D Ranch
73
“A woman never looks better than on horseback.” - Jane Austen
74
Cowboy Gist Jacket, Ada Blouse
A SMALLER QUOTE CAN GO RIGHT IN THIS SPACE - Person who said the quote
75
76
Cowboy Gist Jacket, Ada Blouse, Mummy’s Bundle by Double D Ranch
Cowboy Gist Jacket, Ada Blouse, Cowboy Gist Skirt, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory
77
Saratoga Top Vintage Double D Ranch Belts
78
Saratoga Top, Double D Ranch Jewelry, Vintage Double D Ranch Belts
79
80
Manes & Tails Vest, Bryce Henley Top, Double D Ranch Accessory
The Western Motel Jacket Sonora Short City Slicker Hat
81
82
Manes & Tails Vest, Bryce Henley Top, Annie Skirt, Mummy’s Bundle by Double D Ranch, Vintage Double D Ranch Belt, Double D Ranch Accessory
Manes & Tails Vest, The Western BryceMotel Henley Jacket Top, Mummy’s Bundle By Double Sonora D Ranch, Short Double D Ranch City Slicker Accessory Hat
83
“There is no secret so close as that between a rider and his horse.” - ROBERT SMITH SURTEES
84
85
86
HOORAY, CHAMBRAY There is so much to love about chambray, and the sweetheart of the denim family is showing up strong this season.
We’ll let you in on a little secret: what many of us love most about chambray – the fact that it’s softer, lighter, and more breathable than most of our other denims – is because it’s not actually denim at all. While it shares a lot of the characteristics and visually resembles a well-worn stonewashed denim, a true chambray is actually a plain weave cotton rather than a twill, and it alternates the warp (vertical weave) in blue and the weft (horizontal) in white, hence the lighter hue. For our purposes, though, at least in this collection, chambray is an umbrella term referring to the color family rather than the composition. You’ll see that same soft blue shade throughout Nu Rodeo, in suedes and silks and, ironically, in some classic cottons that are actually a true denim twill. All the tricky technicalities aside, this chambray shade is a color that should very much be on your wardrobe radar, as both a core and a complement, for the next several seasons.
Buckskin Blues Denim Dress, Nu Rodeo Collection Promo Scarf, Long Tall Sally Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt 87
88
Buckskin Blues Denim, Nu Rodeo collection Promo Scarf, Double D Ranch Jewelry
VINTAGE DOUBLE D RANCH BELT
89
90
Nu rodeo Dress, Nicole Boot, Double D Ranch Jewelry
The Western Motel Jacket NuSonora Rodeo Dress, Short Double City D Ranch Slicker Jewelry Hat
91
92
Nu Rodeo Top - Double D Ranch Accessory Mummy’s Bundle by Double D Ranch
Nu Rodeo Top, Nu Rodeo Skirt, Mummy’s Bundle The Western by Double Motel D Ranch, Jacket Vintage Double Sonora D RanchShort belt, Double D Ranch City Slicker Accessory Hat
93
94
The Western CowboyMotel Gist Jacket, Jacket Double D Ranch Sonora Jewelry, Short Double D Ranch City Slicker Accessory Hat
95
96
Cowboy Gist Jacket, Horsiculture Scarf, Double D Ranch Jewelry, Double D Ranch Accessory
Cowboy Gist Jacket, Cowboy Gist Skirt, Horsiculture Scarf, Texas Jack Boot, Double D Ranch Jewelry, Double D Ranch Accessory
97
98
Holloway’s Rein Dress, Gambit Tee, Gambit Tight, Nicole Boot, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry
The Western Saddle’er Motel Up Jacket Tee, Double D Ranch Sonora Jewelry, Short Vintage Double CityDSlicker Ranch Belt Hat
99
100
Gambit Tight, Nicole Boot
Holloway’s Rein Dress, Gambit Tee, Mummy’s Bundle by Double d Ranch
101
102
Stable Lass Vest, Buckskin Blues Top, Stable Lass Jod, Horsiculture Scarf, The Western Motel NicoleJacket Boot, Double D Ranch Sonora Jewelry, Short Double D Ranch City Slicker Accessory Hat
103
104
Stable Lass Vest, Buckskin Blues Top, Horsiculture Scarf, Double D Ranch Jewelry
Stable Lass vest, Buckskin Blue Top, The Western Stable Motel Lass Jacket Jod, Double D Ranch Sonora Jewelry, Short Double D Ranch City Slicker Accessory Hat
105
106
Mummy’s Bundle by Double D Ranch, Double d Ranch Jewelry
Horse Sense Dress, The Spaghetti WesternWestern Motel Jacket Boot, Mummy’s Bundle By Double Sonora D Ranch, Short Double City D Ranch Slicker Jewelry Hat
107
108
Cowboy Gist Top, Mummy’s Bundle By Double D Ranch, Double D Ranch Jewelry, Double D Ranch Accessory
The Western Motel Jacket Sonora Short Mummy’s Bundle ByCity Double Slicker D Ranch Hat
109
110
FULL & FEMININE A shift in silhouette is taking shape – literally – and it’s looking ladylike. After an era of boxy crops, boyfriend button-downs, and mom jeans, we’re circling back strong to the feminine side of the style spectrum. Demure dresses are going to be dominant for the next little while, and you’re going to see the resurgence of the waist emphasized by skirts with a full sweep.
Annie Dress - Tenderfoot boot - Double D Ranch Jewelry Vintage Double D Ranch Belt - Double D Ranch Accessory
111
112
Little Blues pony Top, Buckskin Blues Skirt, Horsiculture Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt
The Little Western Blues Motel Pony Jacket Top, Double D Ranch Sonora Jewelry, Short Vintage Double CityDSlicker Ranch Belt Hat
113
114
Spurs to My Boots Tee, Buckskin Blues Pant, Cattleman Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessories
TheSpurs Western to My Motel Boots Jacket Tee, Double D Ranch Sonora Jewelry, Short Double D Ranch City Accessories Slicker Hat
115
116
Sonora Jacket, Nu Rodeo collection Promo Scarf, Double D Ranch Jewelry
Sonora Jacket, Sonora Short, Nu RodeoThe collection Western Motel Promo Jacket Scarf, Long Tall Sonora Sally Short Boot, Double City D Ranch Slicker Jewelry Hat
117
118
Beyond the Trail Jacket, Bryce Henley Top, McCoy Top, Spaghetti Western Boot, Mummy’s Bundle by Double D Ranch, Vintage Double D Ranch Belt, Double D Ranch Jewelry
119
120
Beyond the Trail Jacket, McCoy Top, Bryce Henley Top, Mummy’s Bundle by Double D Ranch
Beyond the Trail jacket - Bryce Henley Top
121
122
Roughshod Jacket, OscarThe BetzWestern for Double Motel D Ranch, Jacket Double D Ranch Sonora Jewelry, Short Double D Ranch City Slicker Accessory Hat
123
124
Roughshod Jacket, Rhett Top, Oscar Betz for Double D Ranch, Double D Ranch Accessories
Roughshod Jacket, Rhett Top, Oscar Betz for Double D Ranch, Vintage Double D Ranch Belt, Double D Ranch Accessories
125
126
HORSICULTURE This statement print brings together
two things we can rarely resist: gorgeous Western art and a good play on words. The impetus of this entire collection is rooted way back in the McMullens’ childhood home, where Nana had a piece of trapunto artwork hanging in the living room. It was a classic Western scene quite similar to this, horses in a pasture. That alone might not have made much of an impression, except that being trapunto, it was textured yet framed, and this left one little designer-to-be longing to touch it, so curious what it felt like behind that frame, that the image imprinted on her brain. Decades later, she and her team designed that memory into this timeless, traditional Horsiculture print in a lightweight tencel that maybe isn’t as textured as trapunto, but is quite lovely to the touch. The name is obviously (or maybe not-so-obviously, according to some naysayers on our team) a horsey play on the word ‘horticulture’. We cracked up when we thought of it, we still think it’s clever, and we’ll die on this hill.
Horsiculture Dress Long Tall Sally Boot Double D ranch Jewelry 127
128
Dark Horse Jacket, Post Parade Tee, Horsiculture Skirt, Horsiculture Scarf, Texas Jack Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory
Post Parade Tee, Horsiculture Scarf, Double D Ranch Jewelry, Double D Ranch Accessory
129
130
Dark Horse Jacket, Post Parade Tee, Horsiculture Scarf, Double D Ranch Jewelry, Double D Ranch Accessory
Post Parade Tee Vintage Double D Ranch Belt
131
Long Tall Sally Boot
132
Horse Sense top, McCoy Top, Double D Ranch Jewelry
133
134
Hollis Legging, Nicole Boot, Double D Ranch Jewelry, Double D Ranch Accessory
Honest Dollar Jacket, Horsiculture Top, Hollis Legging, Nicole Boot, The Double Western D Ranch MotelJewelry, Jacket Vintage Double Sonora D RanchShort Belt, Double D Ranch City Accessories Slicker Hat
135
136
Honest Dollar Jacket - Horsiculture Top Double D Ranch Jewelry - Double D Ranch Accessory
DOUBLE D RANCH JEWELRY
137
138
High Tail Jacket, Oscar Betz for Double D Ranch, Double D Ranch Jewelry, Double D Ranch Accessory
139
140
Ada Blouse, Blue Ribbon Skirt, Nicole Boot, Oscar Betz for Double D Ranch, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessories
High Tail Jacket, Ada Blouse, Blue Ribbon Skirt, Oscar Betz for Double D Ranch, Vintage Double D Ranch Belt, Double D Ranch Accessories
141
142
Wild Bluebonnet Rodeo Top - Double D Ranch Accessories
Wild Bluebonnet Rodeo Top, Vintage Double D Ranch Belt, Double D Ranch Accessories
143
144
First String Cardigan, Cowboy Gist Skirt, Tenderfoot Boot, Oscar Betz for Double D Ranch, Double D Ranch Jewelry
First String Cardigan, Oscar Betz for Double D Ranch, Double D Ranch Jewelry
145
146
Outrider Dress, Ada Blouse, Double D Ranch Jewelry, Double D Ranch Accessory
Outrider Dress, Ada Blouse, Double D Ranch Jewelry, Double D Ranch Accessory
147
YOAKUM | FT. WORTH | ROUND TOP
doubledranch.com 800.899.3379