Holiday 2024: Gentry Road

Blaze Your Own Trail: Gentry Road, Holiday 2024

2

5M Jacket, Walker Hat, Double D Ranch Jewelry

3

4

Gentry Road Gentry Road was our mother’s bit of land, the acreage she inherited when her folks passed. South of Inez was split between her brothers, north was divided between our mother and our Aunt Betty, and it was nestled there on Gentry Road with only one neighbor, Ms. Gentry herself.

This was the home of 5M Racing, an allencompassing, all-hands-on-deck quarter horse operation that would become woven into the DNA of Double D Ranch, in some ways that were obvious and some ways that it took decades and Daddy’s passing to realize. The flair for flash and dedication to detail, we got from Dad; the relentless work ethic, we got from Mom. Gentry Road was where it was instilled in us that you could be more; that nothing was out of reach as long as you had a clear vision, a little bit of faith, and a whole lot of determination.

Fortuitously, ‘gentry’ was also a term historically ascribed to an upper class, aristocrats who were not quite nobility but just shy of it, which kind of captures the upscale essence of this collection. It introduces some exquisite new exotics, shimmer in ways we’ve never seen, and a bit of a sultry side.

This collection aims to be elevated but not intimidating, aspirational but not unapproachable. It’s embracing your roots but adorning that feeling you were destined for the next level, it’s dressing for the job you want.

5M Jacket, Ada Blouse, Cattleman Boot, Walker Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

5

6

Sable Duster, Ada Blouse, Texas Jack Boot, Double D Ranch Jewelry, Vintage Double D Ranch Belt

7

8

Ada Blouse, Double D Ranch Jewelry, Vintage Double D Ranch Belt

Cheryl Cashmere Coat, Ada Blouse, Double D Ranch Jewelry

9

10

Mimi Top, Cattleman Boot, Sonora Belt, Double D Ranch Jewelry

Mimi Top, Double D Ranch Jewelry

11

“Gentry Road was where it was instilled in us that you could be more; that nothing was out of reach as long as you had a clear vision, a little bit of faith, and a whole lot of determination.”

12

Archie Letterman Jacket, Ada Blouse, Mummy’s Bundle by Double D Ranch, Vintage Double D ranch Belt

13

14

Vintage Double D Ranch Belt

Archie Letterman Jacket, Ada Blouse, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

15

16

Jenny Rae Dress, Long Tall Sally Boot, City Slicker Hat, Double D Ranch Jewelry

Jenny Rae Dress, City Slicker Hat, Double D Ranch Jewelry

17

18

“[Daddy and 5M Racing] taught us about building a brand – and a brand identity – and that’s definitely carried on into Double D. We are recognizable at a glance.”

- Hedy McMullen Carter, Director of Production

Ruidoso On My Mind Bag

19

20

Exquisitely Exotic We’re taking the catwalk to the wild side – unforgettable investment pieces that are ready to wear, but worthy of the runway.

If we did a word cloud of this season, ‘elevated’ would probably be the most prominent. It’s the all-encompassing aspiration of the collection; we want to take what’s already high-end, and then turn it up one or two more notches. It’s a concept we’re applying to everything, but nothing more so than our exotics. The python jackets, the fringed vests, the exquisite furs. Sourced on our travels abroad last summer, the materials are unrivaled and the craftsmanship is remarkable, which makes them inherently covetable, and they’re extremely limited edition, so they’re also collectible.

Kyleigh Coat, City Slicker Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

21

22

Ada Blouse, City Slicker Hat, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

Kyleigh Coat, City Slicker Hat, Vintage Double D Ranch Belt, Double D Ranch Jewelry

23

24

Cattleman Boot

Alejandro Poncho , City Slicker Hat, Oscar Betz for Double D Ranch, Double D Ranch Jewelry

25

26

Python Sonora Jacket, City Slicker Hat, Cattleman Boot, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

Python Sonora Jacket, City Slicker Hat, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

Mother to Mother Everyone loves style with a story, and these one-ofa-kind creations were commissioned for a once-ina-lifetime event: Cheryl’s first foray as Mother of the Groom. When her eldest son Jack celebrated his nuptials in South Texas last year, our dearest Oscar Betz, a lapidary artisan of legendary status, hand-crafted this cluster collection from iridescent (and apropos) Mother of Pearl. The headliner is an enormous askew circlesquare cluster brooch, complemented by a statement ring, and a pair of Oscar’s signature chandelier earrings.

Although instantly identifiable as Oscars, this set is elevated to a more formal feel with sleek settings, symmetry, and stone uniformity. Whether you’re the mother, the Maid of Honor, or the Mrs. herself, Mother of Pearl is perfection for adding chic southwestern style to the special day.

28

Oscar Betz for Double D Ranch

29

30

Mummy’s Bundle by Double D Ranch

Jimena Jacket, City Slicker Hat, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

31

32

Blingy Horseshoes Tee, Vintage Double D Ranch Belt

Blingy Horseshoes Tee, City Slicker Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt,

33

34

Zsa Zsa Jacket, City Slicker Hat, Double D Ranch Jewelry

35

36

Cattleman Boot, Double D Ranch Jewelry

Zsa Zsa Jacket, City Slicker Hat, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

37

38

“Starting out, we never imagined that Double D Ranch would evolve into what it’s become, but we sure didn’t spend a lot of time doubting ourselves either.”

- Audrey McMullen Franz, CEO

Native Tea Blazer, Ada Blouse, Walker Hat, Double D Ranch Jewelry

39

40

Native Tea Blazer, Ada Blouse, Native Tea Pant, Walker Hat, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry, Vintage Double D Ranch Belt

Native Tea Blazer, Ada Blouse, Walker Hat, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

41

42

Ruidoso on My Mind Sweater, Walker Hat, Double D Ranch Jewelry

43

44

All That Shimmers May your holidays be merry and bright – and shiny!

Show up chic, but still decidedly festive, to every event on your social calendar this season by making the most of metallics. Looking for a little lowkey? Try silvery scrolled silk a la the Francitas pieces. Want to give ‘em the ol’ razzle dazzle?

Sequins are still queen, and we’ve got a cool cowgirl take on them in an easy-to-wear top with a double horseshoe and hint of studding. Or be the envy of all in something unexpected, like the blingy bonded jersey knit pearl snap with rhinestone fringe or the oh-so-chic silver puffer vest.

Of course, foiled leather remains a forever favorite – the Sonora Vest and Jacket in silver are sure to be the star of the show, particularly with the brown suede underlay to ground it and give it contrast. (There are boots, too!)

Warm up your winter wardrobe with some silvery sparkle in whatever way that suits you – from subtle to statement. It’s your time to shine.

Holiday Sonora Jacket, City Slicker Hat, Double D Ranch Jewelry

45

46

Holiday Sonora Jacket, City Slicker Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt

47

48

Bobbie Jo Top, City Slicker Hat, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory

Bobbie Jo Top, Double D Ranch Jewelry, Vintage Double D Ranch Belt, Double D Ranch Accessory

49

50

Francitas Blouse, Bobbie Jo Vest, Double D Ranch Jewelry, Double D Ranch Accessory

51

52

Tack-tile Influence Everyone is shaped by what they see and are surrounded by, in some way, for better or for worse. Creatives, especially, draw from a well within; writers write what they know, artists paint what they see, and unsurprisingly, designers are no different.

“Horse races were a key component of our childhood,” said Creative Director Cheryl McMullen. “We were seemingly at one every weekend. But whereas I think my sisters could tell you all about the stables and the winner’s circles, my mental snapshots of that time in our lives were of the garments and gear – on humans and horses! I remember the silks, the ladies dripping in turquoise at the All American Futurity, and the tack – we were always surrounded by tack. I think that influence is evident in Double D designs, the heavy presence of leather and hardware.”

Leather is inarguably a staple and a signature of the brand, and embellishments are our calling card. Studding shows up strong – particularly in this collection, but it’s always a factor – and one can’t help but draw the connection.

“When your nose is to the grindstone, you don’t often zoom out and assess the inherent influences, but with a collective 30-plus years of designs to look back on, you see what your constants are, the aesthetic elements of your identity as a designer and a brand. Given the gift of hindsight, I think it’s just another way Daddy is imprinted on us and almost everything we do.”

In the Tack Room Jacket, In the Tack Room Bustier, Bandit Pant, City Slicker Hat, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

53

54

In the Tack Room Bustier, Bandit Pant, City Slicker Hat, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

In the Tack Room Jacket, In the Tack Room Bustier, Bandit Pant, City Slicker Hat, Cattleman Boot, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

55

“Horse races were a key component of our childhood. I remember the silks, the turquoise, and the tack – we were always surrounded by tack. I think that influence is evident in Double D designs, the heavy presence of leather and hardware.”

- Cheryl McMullen, Creative Director

56

In the Tack Room Jacket, City Slicker Hat, Double D Ranch Jewelry

57

58

Margo Coat, Bandit Pant, City Slicker Hat, Cattleman Boot, Double D Ranch Jewelry

59

60

Francitas Scroll Dress, City Slicker Hat, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

61

Redux Handbag

62

Bischoff Tee, City Slicker Hat, Rita Blanca Dress, Four Winds Boot, Double Double D D Ranch Ranch Jewelry Jewelry

63

64

Francitas Scroll Blouse, Sonora Vest, Double D Ranch Jewelry

Francitas Scroll Blouse, Francitas Scroll Skirt, Sonora Vest, Cattleman Boot, Vintage Double D Ranch Belt, Double D Ranch Jewelry

65

66

Wild and Woolie Jacket, City Slicker Hat, Double D Ranch Jewelry, Double D Ranch Accessory

Ebony & Ivory It’s clean, it’s crisp, and it’s not going anywhere anytime soon.

The most classic color combination of all time is ruling the runways once again, and we are here for it. It is timeless, seasonless, and evergreen, and we are particularly embracing the ebony-and-ivory as we head into the holidays. Those hues happen to be exquisite in furs, naturally occurring in exotics, and the perfect backdrop for a pop of our current ‘poison’ of preference: metallic shimmer!

Style Tip: Accessorize with statement silver, mother of pearl, and black onyx to elevate the drama of your monochromatic masterpiece.

67

68

Wild and Woolie Jacket, City Slicker Hat, Double D Ranch Jewelry, Double D Ranch Accessory

Wild and Woolie Jacket, City Slicker Hat, Double D Ranch Jewelry

69

The “Big Mama Mummy” With our recent acquisition of the legendary label, Mummy’s Bundle is back in the spotlight and center stage – literally, Lainey Wilson loves them. Vintage or contemporary, these cool cowgirl necklaces and their statement sterling silver charms have a whole new generation in a choke-hold (pun intended). We have an ample offering already in existence, you can customize (to an extent) your own creation, and we will be commissioning pieces to complement each collection, but if you’re looking for the mother of all Mummy’s, it’s this necklace right here. Unforgettable and impossible to ignore, it’s eight strands of desert pearls and hand-cast sterling silver charms – this is *the* necklace.

70

Mummy’s Bundle by Double D Ranch

71

72

Stable Upbringing Growing up in 5M Racing taught us a lot of life lessons, and in innumerable ways formed the foundation within us for what Double D Ranch would become.

As you might’ve guessed, 5M stands for five McMullens, aptly named because it was a full-family operation in every sense.

“Nobody went to the barn alone,” recalls Hedy. “It was always all of us. There was plenty to do and everyone had a job. Cleaning the stalls, shoveling the shavings which would sometimes take us a day and a half.

Mom would put on the finishing touches; she’d rake the grounds all going one way like how you’d vacuum shag carpet back in the day, and she always kept the flowers fresh. It was pristine. Dad’s mantra was to tend to the barn like the [horse’s] owner might show up any minute, and we often had a hundred horses or more stabled at a time. Of course, we had hired hands also, but it took all of us.”

And with that, the seed was sown for building the next family business, this little ole label we’ve been growing for more than three decades now: Do it right, do it well, and do it together.

Ragsdale Jacket, Walker Hat

73

74

Ragsdale Jacket, Ada Blouse, Ragsdale Skirt, Walker Hat, Cattleman Boot, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry, Vintage Double D Ranch Belt

The Reign of Red Red is ruling the runway right now, and Riata is giving it life.

Red is a strong color. It evokes emotions all over the spectrum: love, fire, rage, passion, power. Not only is it on-trend, but it also fits perfectly into the fierce femininity of this collection. We have snuck the hue into subtle stand-alone stitching, worked it into embellishments of elegant embroidery, and dared it to speak for itself in the show-stopping Hondo Vest.

Ragsdale Jacket, Ada Blouse, Walker Hat, Mummy’s Bundle by Double D Ranch,

75

76

Bealy Dress, Long Tall Sally Boot, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

Bealy Dress, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

77

78

Louisa Vest, Ada Blouse, City Slicker Hat, Double D Ranch Jewelry

79

80

By a Nose Sweatshirt, City Slicker Hat, Double D Ranch Jewelry

81

82

Bickerstaff Jacket, Bryce Henley Top, Walker Hat, Charlie Card Scarf, Double D Ranch Jewelry

83

84

Bickerstaff Jacket.

Bryce Henley Top, Rita Ruffle Skirt, Walker Hat, Tenderfoot Boot, Double D Ranch Jewelry

Bickerstaff Jacket, Bryce Henley Top, Walker Hat, Double D Ranch Jewelry

85

86

Jenny Rae Dress, Tenderfoot Boot, City Slicker Hat, Double D Ranch Jewelry

Jenny Rae Dress, City Slicker Hat, Double D Ranch Jewelry

87

88

Wild and Woolie Jacket, City Slicker Hat, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry, Vintage Double D Ranch Belt

89

90

Best Dressed Cowgirl Boot

Wild and Woolie Jacket, City Slicker Hat, Mummy’s Bundle by Double D Ranch

91

Sultry Suede A new side of suede is taking shape.

Long appreciated for its luxurious texture and elevated aesthetic, suede is showing us that maybe versatility is its strong suit. It’s trending toward the tailored; less slouchy boots and boho bags, more slim-fit flares and structured bustier.

It works, because it blends upscale and edgy without being too over the top. Plus, you feel like a million bucks in it. We like to think of it as ‘look-at-me luxe’.

Ok, we see you, suede!

Style Tip: If you’re not into showing stomach skin, layer the bustier over a silk blouse or crisp white button-down for flattering 5th Avenue-style chic.

92

Gentry Road Jacket, Gentry Road Top, Gentry Road Pant, City Slicker Hat, Mummy’s Bundle by Double D Ranch

94

Gentry Road Top, Gentry Road Pant, City Slicker Hat, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

Gentry Road Pant, Cattleman Boot

95

96

In the Tack Room Jacket, City Slicker Hat, Double D Ranch Jewelry

97

98

Hondo Vest, Ada Blouse, Walker Hat, Vintage Double D Ranch Belt

Hondo Vest, Ada Blouse, Walker Hat, Double D Ranch Jewelry

99

100

Leaving a Legacy Our dad was a damn good horseman with an eye for winners and a champion horse to his credit.

Ostensibly, that might be his legacy. But he was larger than life and his legacy reaches way beyond racehorses.

“Daddy grew up dirt-floor dirt poor, but he had drive,” said Audrey Franz, youngest McMullen sister and CEO of Double D Ranch. “He had that fire in him – a desire for more for himself and, more importantly, a belief he could make it happen.

Intentionally or otherwise, that had an indelible impact on us. Starting out, we never imagined that Double D Ranch would evolve into what it’s become, but we sure didn’t spend a lot of time doubting ourselves either.”

It wasn’t just the ideation, it was how he put it into practice.

“Dad’s dad Odie had a saying, ‘If it ain’t red, it ain’t no good’,” Hedy added. “And boy, we really took ownership of that with 5M Racing. The trailers, the silks, the blinders – they were all custom and they were all red. It was our signature, people could see us coming and they knew it was us. It taught us about building a brand – and brand identity – and that’s definitely carried on into Double D, we are recognizable at a glance. We sometimes laugh at Cheryl for being such a stickler about being ‘on brand’, down to the most peculiar thing, but she gets that from Daddy.”

In a way, we all did – it’s the DDR difference.

Commitment to quality, dedication to detail, and taking pride in everything you put your name on.

Post Oak Jacket, McCoy Top, Walker Hat, Vintage Double D Ranch Belt

101

102

Post Oak Jacket, Walker Hat, Double D Ranch Jewelry

103

104

Blessing Dress, Walker Hat, Cattleman Boot, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

105

106

Glenda Sweater, Rita Ruffle Skirt, Walker Hat, Long Tall Sally Boot, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry

107

108

Hondo Vest, Charlie Card Top, Josie Leather Skirt, Walker Hat, Long Tall Sally Boot, Double D Ranch Jewelry

Charlie Card Top, Walker Hat, Double D Ranch Jewelry

109

110

Four Winds Boot

Josephine Cape, Walker Hat, Double D Ranch Jewelry

111

112

Vintage Double D Ranch Belt

Josephine Cape, Ada Blouse, Walker Hat, Mummy’s Bundle by Double D Ranch, Double D Ranch Jewelry, Vintage Double D Ranch Belt

113

114

Big Boy T Tee, Walker Hat, Double D Ranch Jewelry

Longhorn Pee Wee Boot

115

116

Exotic Woolies Jacket, West of Llano Short, Charlie Card Scarf, Walker Hat, Double D Ranch Jewelry

Winner’s Circle Daddy picked winners; it was his gift, and it became his reputation. More than being a trainer or an owner or even a breeder, people in the quarter horse industry came to Daddy because he had an eye; he could reliably spot a runner and he was willing to sell. That was what made him unique: for the most part, he kept his ego out of it. It wasn’t that important to him to have his name attached to every win; his M.O. was to find good horses and put them with people who could take them big places. Whether the record books reflect it or not, Daddy had a hand in a whole lot of winner’s circles.

117

118

Tenderfoot Boot

Exotic Woolies Jacket, Charlie Card Scarf, Walker Hat, Double D Ranch Jewelry

119

yoakum

|

ft. worth

|

doubledranch.com 120

round top