Coop Italian Food - Company Profile

Coop Italian Food

Profile

Figures

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Products

Beyond the Products

Lifestyle

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Coop Italian Food

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Welcome to Italy.

Italy has a unique food heritage.

Italian food is recognized all over the world as an unquestioned excellence.

The number of Italian food producers is huge. However we must remember that most of these producers, even though top-quality, are small-sized or without the structures needed to face international markets.

Roberto Sgavetta President

When dealing with this wide range and variety of producers, international buyers are often bewildered and have few tools to define the most suitable solutions for their national markets.

On the one hand there is a great potential, but on the other hand, there is also an objective difficulty that is intrinsic to the sector and that obstacles the development of the Made in Italy on international markets.

Coop Italian Food was created to face this problem.

Who we are Coop Italian Food

A new company 100% owned by Coop Italia created with the specific aim of representing the most qualified and reliable link between Italian food producers and international buyers.

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Mission

Coop Italian Food

Coop Italian Food makes available to international players the expertise gained through its over 150 years of partnership with Italian food producers.

Business Proposition Coop Italian Food

Today 500 companies produce around 4,000 food products for Coop.

These producers are carefully selected by Coop through strict controls and have to comply with specific production processes.

Existing suppliers are periodically checked by Coop inspectors and hundreds of new ones are identified and examined by the monitoring system.

A great Made in Italy customized food offer

4,000 SKUs 500 suppliers

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Why

Coop Italian Food The highlights of our strengths to develop Your business in an organized and solid way.

In the following pages you will find a summarized presentation of Coop.

If you are interested in developing an advantageous professional relationship with qualified Italian food companies, Coop Italian Food represents the perfect tool for your business.

the widest range of original and typical Italian food products artisanal quality combined with modern production systems pricing optimization according to the market positioning of the Italian food in your Country local adaptation to your core market and range selection competitive quality / price ratio

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Coop Profile

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History of Coop!

born before the Italian State.

The history of Coop is intertwined with the history of Italy. The first consumers’ cooperative was born in 1854 in Turin, with the inauguration of the “Magazzino di previdenza”, 7 years before the Unification of Italy.

From the very beginning the goal of the cooperative was to buy wholesale and resell consumer staples at cost price to members, in order to protect consumers’ purchasing power. Coop Italia, the national purchasing Central, was created in 1967, in order to maximize the contractual capacity of Italian consumers’ cooperatives towards the suppliers.

1854 1861 Italian State 1877 Barilla 1946 Ferrero

The secret of Coop!

members food products employees

oltre

20%

raw materials

16

producers

EGIONI

PoS Coop

da 10 a 20 fino a

75

10%

OVINCE

744

OMUNI

Giving value to the agricultural and food excellences selecting Italian gastronomic specialties thanks to its widespread presence on the majority of the Italian territory.

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Coop according to Wikipedia!

“The largest supermarket chain in Italy” For years now Coop has been the biggest Italian retailer thanks to the Consumers’ Cooperatives network that is able to combine market logics with social responsibility.

The very idea of consumers cooperation originates as a solidarity interpreneurial answer to the needs of its members.

From the first pioniering experiences, through more than a century and a half of history, it has developed to become the biggest Italian large scale retailer.

Yesterday.

Coop Private Label

1854

first cooperative store in Turin

ITALY

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Today!

A longtime successfull story!

2015

1,100 supermarkets 100 hypermarkets

ITALY

Coop distinctiveness! well-known awarded company.

1 2

3

Best European retailer

Italian awarded retailer

In 2010 “Consumers International” proclaimed Coop Italia the best retailer in Europe for its policies on work conditions and business relationships with Developing Countries.

In 2013 “Retail Awards”, a competition organized by GDO Week and Mark Up, awarded Coop Italia on 4 categories out of 12: Sustainability, Private label, Customer satisfacton, Most innovative supermarket concept.

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Social responsibility! our sustainability.

Coop is not a corporation.

It is something very different and distinctive, regulated by the principles shared by cooperatives all over the world.

The original values remain at the core of the cooperative world: the centrality of people, of their needs and rights.

It is a story made of persons, sacrifices and enthusiasm, strongly interlaced with the politic and social events of our Country.

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Coop in Figures!

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People first!

(we are a cooperative).

Today, as well as in the past, Coop mission in the market is to provide its members with quality products at fair prices and, in particular, to meet increasing consumers needs that are evolving in a very fast way.

Coop has always been on the consumer’s side. Indeed, it is a company founded on people, its members. It is owned by them and it is accountable to them for its activity.

Members, more than the capital, are the effective value, since they are both the promoters and the main receivers of the choices of the Cooperative.

105 cooperatives 52,948 employees 8.1 million members

Our home Italian territory.

presence intensity/density

Members, employees, producers, points of sale, as well as raw materials and food products represent our presence on the territory in more than 893 cities distributed in 16 Italian regions.

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Italian market!

a widespread presence.

Coop has a deeply rooted and widespread presence on the territory, from the north to the south of the Country, with its stores network, its members and its suppliers.

To all intents and purposes all these data show a success and a consequent leadership that has its roots deep in Italy and in the Italian people, both consumer members or producers. All this defines with full rights that Coop is the food Made in Italy par excellence.

1,687,042 sqm / sales area

893 cities 16 regions

Leadership in Facts!

Coop market share.

Coop is more than a retailer offering product at fair prices.

It is a business model that proves the importance of combining market logics with social responsibility.

Coop economic results are the natural consequence of its approach, which put people first.

Coop

18.5% 12.1%

Conad

11.0%

Esselunga Selex

9.1%

Auchan

9.0%

Carrefour

7.4%

Despar

4.2%

0.0

5.0

10.0

15.0

20.0%

Source: Nielsen data, related to hypermarkets and supermarkets only.

12.7 billion â‚Ź

2014 turnover

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Private Label value: our strategy.

Coop has always been to provide its members with quality products at fair prices.

Good value represents a pivotal factor in the purchase choice.

Products value for Coop is not only economic, but it also encompasses quality, tastiness, safety and healthiness.

Safe

monitoring the whole process rigorous quality policies

Good value

quality / price ratio

Eco-friendly

packaging design with low environmental impact

Ethical

human and workers’ rights based on SA 8000 standard

Tasty

proprietary product testing in order to evaluate product organoleptic quality and taste

Private Label facts and figures.

Tastiness is an unquestionable requisite for Coop Branded Product and it is the result of the partnership with quality producers.

Coop branded products are appreciated as synonyms of good value and unquestionable quality.

4,000 SKUs 500 suppliers 2.9 billion 27% market share

2014 turnover

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Private Label

market trend evolution (Coop vs Market).

The value of the Coop brand is recognized in a constantly increasing market trend.

Private Label Coop (%) Private Label Market (%)

25.4

20.9

21.8

21.9

26.5

23.1

19.2

2007

13.3

2008

15.9

16.9

17.7

18.0

2013

2014

Source: Nielsen data.

12.5

14.3

15.1

27.0

2009

2010

2011

2012

Welcome to our world!

for more than 150 years we have been raising Italian generations.

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Now it’s your turn!

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Our Products

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Brand Architecture our Private Label.

2,700 SKUs

400

20

SKUs

SKUs

600

50

SKUs

SKUs

150

80

SKUs

4,000 SKUs

SKUs

Grocery, fresh produce, meat, fish and non food products.

The brand architecture of Coop Private Label includes an increasing number of product lines to meet the changing needs and requests from our members and the market.

Private Label Core line everyday products.

2,700 SKUs

The core line of Coop products includes all the basic commodities categories with prices almost 30% lower than the equivalent branded products.

This is possible thanks to Coop “from farm to fork� production platform.

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Private Label Premium line

the best of gastronomic culture.

400 SKUs

Fior Fiore Coop is the testimonial of an ancient artisanal knowledge that has its roots deep in the places of

origin and it is closely interlaced with Italian traditions and food excellences.

Products Ranges our offer.

food for your health

balanced all along the line

0-36 babies world

your child is in good hands

the best of

gastronomic culture

ecological and organic

to defend the only planet we have

Our branded product lines represent the values which Coop stands for: wellbeing and health, specific attention of food intolerances, food culture, environmental sustainability.

Last but not least the respect for

for a healthy growth a healthy children diet

the world of fair-trade

good for you and for the producers

developing countries through the cooperation with Fair Trade International to grant producers and their employees a fair and guaranteed price.

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Multi-tier offer

different positioning, different price, same safety! core

organic

premium

Many different options of the same product are available according to the desired price and quality positioning.

Our offer is so wide and differentiated that you will find what you are looking for.

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Beyond the Products

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Flexible Brand strategy!

to meet your needs and local market opportunities.

1

Our PL brands

ready-to-use certified Made in Italy portfolio

2

Your own brand

taking advantage of our products/producers platform

3

Customized solution

according to your needs

Since we own a brand that plays a pivotal role in our Country, we understand that there could be specific needs and branding strategies that require the creation of a packaging and brand identity that are coherent with Your corporate

brand or the development of a tailored solution meeting your expectations.

Our Logistics

to simplify your business.

Milan

Genoa

Our logistic centers, mainly located in the north of Italy, provide an efficient solution for any type of transport (air, road and sea) according to your needs.

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Production Platform Strength proven quality, certified safety.

We are not only distributors.

In time we have built a consolidated relationship with the Italian food sector that generated a real production platform that is at your disposal.

The quality / price ratio of the Coop products is the result of purchasing strategies that enable to produce the branded products at advantageous conditions, transferring in this way the benefit on the final sale price.

NO GMOs, NO colourants, NO hydrogenated fats NO post-harvest treatments, additives only when necessary careful selection of suppliers and traceability strict contracts and products specification constant monitoring certified quality management system ISO 9001:2008 / CSQA SA 8000 high dependability in the supply chain “from farm to fork�

Safety Quality Ethics ...!

Coop PLs’ guarantee comes from.

50 people

quality department

> 300

periodic inspections along the entire supply chain

a year

huge investment to develop, check the quality and the safety of the products

10M Euro

continuous tests at Coop Laboratories, Universities and Research Organizations

panel test “Approved by the Members” involving > 25k members

3 mln analysis

The safety of the products is guaranteed through a careful selection of suppliers, inspections and controls of all the steps of the production process based on a set of strict procedures and requirements.

a year

a year

130 + a year

Coop checks and inspections on the products are carried out by its internal laboratories in cooperation with Institutions, Research Organizations, Universities and Laboratories.

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Mktg & Communication

shopping experience.

Temporary shops & corners.

Ready to be adopted in any kind of location.

We have tested in different locations new concept stores built around our premium range Fior Fiore.

A journey to discover the identity and culture of Italian food, a unique culinary experience.

Mktg & Communication our culture at your disposal.

+ Italian ingredients and recipes to experience the real Italian atmosphere at lunch and dinner.

The incredible food-and-wine culture of our Country is at your disposal in order to recreate at your place, hundreds of kilometers away, the authentic experience of a truly Italian lunch and dinner. In the meantime, we continue meeting producers, observing how and where they work,

understanding what makes some food raw materials so special, which traditions and territories form their identities, how to prepare them to cook them, which matching are advisable and which are the dishes that are typical of our regions, so that you can always be updated.

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Mktg & Communication

to improve the food culture in your Country.

120,000

sold copies / each month

Key People Master Chef Coop Italian Food.

We put at your disposal all our skills, competences and qualities to give an added value to Your business, respecting the Italian identity and the foodand-wine culture.

Roberto Sgavetta President

Thank you for the human and professional opportunities that you will dedicate to us in a win-to-win relation to participate as responsible protagonists in the spreading of the Made in Italy food.

Domenico Brisigotti CEO

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Our Strength is your added value to your business.

safety and quality control systems strong relation with producers widest range of products renowned food culture logistic and marketing services

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Our style, your life.

Be Italian!

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Our Italian style! art and science.

The Bel Paese: 700 museums, 30,000 churches, 20,000 castles. Italy counts 5% of the World Artistic Heritage, thanks to its 43 sites out of 878.

UNESCO

United Nations Educational Scientific and Cultural Organization

Mediterranean Diet benefits from a healthy style.

In 2013 the Mediterranean Diet was recognized as an Italian Intangible Cultural Heritage.

UNESCO

United Nations Educational Scientific and Cultural Organization

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Our italian life style! to build strong relationships.

“The pleasure of banquets is not only in the deliciousness of the courses, but in the gathering of friends and in their conversation�.

CICERO

Roman philosopher

¡Qué aproveche!

Afiyet olsun

Apreciar a sua refeição

Buon appetito!

Vertu með máltíð

Guten Appetit

Enjoy your meal

Bon appétit

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Coop Italian Food Via del Lavoro, 23 40033 - Casalecchio di Reno (BO) ITALIA (+39) 051 051 591902 info@coopitalianfood.com