What is a Visitors Bureau? By Sherry Beckman Executive Director, Hayward Lakes Visitors & Convention Bureau The Hayward Lakes Visitor and Convention Bureau (HLVCB) is the community’s destination marketing organization and is the local expert on all things tourism. The HLVCB exists to bring visitors – both leisure and business travelers – to the Hayward Lakes Area and Sawyer County. Visitors are great for the local economy because they bring money into our community by eating at our restaurants, shopping in our stores, staying in our hotels and exploring local attractions. Without the dollars visitors bring to our community, each household would need to pay an additional $850 in taxes annually to maintain the same level of services provided by local government. Our marketing team reaches potential visitors through visitor guide mailings, promotional
materials, social media and email marketing campaigns. Once the visitors arrive, we assist them while they are here to help find their way around the community and answer any questions they may have. Behind the scenes, the HLVCB also lobbies legislators on behalf of tourism businesses. We share the importance of tourism with decision-makers to ensure a successful tourism industry. The Hayward Lakes Visitor and Convention Bureau has been around since 1953 and is an accredited destination marketing organization. We are made up of an award-winning staff and have been recognized for outstanding marketing efforts from the Wisconsin Association of Convention & Visitors Bureaus and the Wisconsin Department of Tourism. The HLVCB is a not-for-profit organization largely funded by membership, Sawyer County government, and tax collected when a visitor stays at a lodging accommodation in the Town of Hayward, Town of Hunter, and beginning May 1, 2021, the Town of Bass Lake.
The Hayward Lakes Visitors and Convention Bureau, Sawyer County, WI USA is the official tourism marketing organization for Sawyer County, whose mission is to increase the number of visitors to the Hayward Lakes Area, by communicating the unique resources our area offers to the seasonally diverse activity segments and to the seasonally diverse demographic segments. Hayward Lakes Visitors & Convention Bureau, Sawyer County, WI USA 15805 US Hwy 63/PO Box 1055 Hayward, WI 54843 715-634-4801 / 800-724-2992 haywardlakes.com
Discover Wisconsin Names Sawyer County as Choice Destination Sawyer County was selected as a choice destination in 2021 by Discover Wisconsin Media Works for their partnership in the newest TV segment “Tales from the Trails” which aired on April 17, 2021.
Hayward Lakes Visitors & Convention Bureau
haywardlakes.com