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Nutrabolt Delivers Positive Energy During COVID-19

As the makers of America’s best-selling preworkout brand C4® and the world’s #1 BCAA brand XTEND®, Nutrabolt has been committed to making fitness accessible to all since 2002. Since its launch in 2011, C4® has become the undisputed preworkout champ, with over 2 billion servings sold.

Today, Nutrabolt makes a full range of clinically studied supplements and on-the-go drinks for people who want to maximize performance and dominate life. And, as a global leader in sports nutrition they have taken it on themselves to ensure that during this trying period that they are delivering positive energy to their customers.

Nutrabolt, has launched initiatives to support communities that have been impacted by COVID-19. These include the likes of personal trainers and fitness professionals and the men and women who are fighting on the front lines of this pandemic, including the thousands of medical professionals, police officers, and firefighters. Nutrabolt aims to deliver hope, motivation, and energy during these unprecedented times. guide, and support their clients during their fitness struggles and it’s duty of those who have benefited from their expertise to support them.

Participating trainers will offer C4® and XTEND® products to their networks at 20% off and earn a portion of net proceeds on every order. The program provides trainers with a way to generate supplemental income and customers and fans with discounted product; while also supporting their favourite trainer.

“Our business was built in the fitness community so when we saw how severely that community had been impacted by Covid-19, we wanted to find a way to help,” says Katie Tershel, Director of Partnership Marketing at Nutrabolt, “We all know these trainers personally and felt it was our obligation to find a quick solution.”

SUPPORTING MEDICAL INDUSTRY Nutrabolt also saw an opportunity to help the medical professionals working tirelessly to help provide on-going care to patients all across the United States. With the recent launch of C4’s “Awaken Your Super” marketing campaign, the company pivoted its focus to these incredible heroes, fighting to keep the public safe and healthy.

News - Nutrabolt (PRNewsfoto/Nutrabolt) SPOT YOUR TRAINER Personal training has been hit very hard by Covid 19. Not everyone has the benefit of flourishing blogs and digital training programmes to fall back on during this time and so many of them have found themselves completely at the mercy of this pandemic. Spot Your Trainer, is an American focussed programme dedicated to help these fitness professionals impacted by the complete shutdown of all gyms and training facilities across the nation. These are people who have helped inspire, Over the next two-weeks medical distribution centres and 40+ hospitals in Los Angeles, San Diego, New York, and Austin will be receiving more than 75,000 cans of C4® and XTEND® beverages to help those staff members remain fuelled and hydrated. Nutrabolt’s team will continue to support these efforts and search for additional ways to make a difference in local communities. Mari Lee, Vice President of Beverage Marketing, states, “For us, this wasn’t about being first or loudest to make a donation. We wanted to have a meaningful impact where it was needed most, and this took a great deal of coordination. It was humbling to see our partners step up to make this happen. Trucking companies, distribution and retail partners all offered support to ensure the heroes on the front lines could receive our energizing donation.”

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