Using the Voice of the Customer to Develop Winning Health IT Marketing

Using the Voice of the Customer to Develop Winning Health IT Marketing and Winning Company Support for Better HIT Marketing

1888 Press Release ­ The Health IT Marketing Conference will feature two lively sessions led by Dr. Moshe Engelberg, CEO of ResearchWorks, titled Using the Voice of the Customer to Develop Winning Health IT Marketing and Winning Company Support for Better HIT Marketing.

SAN DIEGO, Today's fast­paced business reality demands companies churn out new solutions, be first to market and win market share ­ again and again. With all that pressure, keeping customers front and center as well as winning company support for better HIT marketing can be challenging. At the Health IT Marketing Conference in Atlanta, Dr. Moshe Engelberg, CEO of ResearchWorks, will address these issues and provide actionable solutions.

Using the Voice of the Customer to Develop Winning Health IT Marketing: Wednesday, April 6, 2016, 8 am ­ 1 pm In the lively pre­conference half­day workshop about Using the Voice of the Customer to Develop Winning Health IT Marketing, Dr. Moshe Engelberg will show how to develop game­changing customer knowledge and translate it into a winning marketing strategy that can be counted on. Attendees will: 1. Learn practical techniques for developing, understanding and leveraging the voice of the customer to grow their brand and market HIT solutions most effectively.

2. Get advice on how to do the kind of customer research that directly leads to solid marketing strategy and persuasive messaging and delivers a solid ROI with measurable results.

3. Apply the actionable CustomerFirst Framework™ to end myopic product­centric thinking, get the message right every time and create deep partnerships with customers.

"When you truly understand and listen to the voice of the customer, you can utilize that knowledge not only to increase customer satisfaction and loyalty but also to build your brand and market your offerings in compelling ways that meet your customers' needs," explained Engelberg. "In the competitive Health IT field, this is critical not only for bringing new solutions to market most effectively but, more importantly, for ultimately saving more lives."

Winning Company Support for Better HIT Marketing: Thursday, April 7, 2016, at 3:45 p.m.

Strategic­thinking health IT marketing and sales professionals know it's all about putting the customer first.

However, companies that are primarily focused on the products and the numbers often only pay lip service to being customer­centric. This lively session will stir up fresh thinking and provide participants with both practical and contrarian tools to win greater company support for marketing and communications work that puts the customer first.

Engelberg added, "Seasoned marketing and PR professionals in Health IT know how important it is to have

a solid marketing strategy, clear brand positioning and distinctive value proposition in place before getting into marketing tactics. But it can be challenging to get your company or client behind you when they're so focused on getting to market and increasing sales as fast as possible. In this workshop, we'll explore these very real challenges and how to turn them into tremendous success."

Engelberg is CEO of ResearchWorks, Inc. He holds a Ph.D. in Communication with an emphasis in health communication research from Stanford University, an M.P.H. from San Diego State University, a Master's in Counseling Psychology from University of Humanistic Studies, and a B.A. in Psychology from the University of California, San Diego. He has taught graduate­level courses and executive education at major universities, including UCSD, SDSU, USD and CSUSM, and is now an adjunct faculty member at SDSU's School of Public Health. His revolutionary way of thinking has him in demand as a frequent speaker at industry events nationwide.

Founded 25 years ago by Dr. Moshe Engelberg, ResearchWorks is a strategic consulting firm with deep roots in custom research. The firm's goal is to help companies in the health industry conquer obstacles, gain confidence and achieve success in the marketplace. ResearchWorks conducts custom research, develops grounded strategies and creates persuasive messaging to help companies avoid mistakes, know what to do and why, and get products and marketing right ­ the first time.

To learn more about ResearchWorks and Founder and CEO Moshe Engelberg, Ph.D., visit www.ResearchWorks.com. ###