Latinos

Human migration has existed for many years. Nowadays it plays an even more important role in our globalized world.

In many societies, like the Ecuadorian, migration is considered to be a negative experience. Immigrants who move from one place to another with the intention of settling, permanently or temporarily, at a new location adopt customs of the other culture "changing" their identity. The changes generated by cultural exchange are often considered a loss of identity.

The "Latinos" project is a game that consists of three parts: a puppet game made of wood, a brochure, and an interactive game. The purpose of this project is to show that migration and cultural exchange is a normal and a positive process.

For this game two characters were created: a man and a woman called Latino and Latina. They can be dressed in different ways, using clothes that combine the fashion of the host country and the country of origin.

Name and logo

The name "Latinos" was chosen due to the origin of this word. It is generally used in the United States and Europe to refer to those who live in Latin America. The logo consist of a colorful typography collage, which makes a reference to the idea that the identity of a person is composed of several cultural values that the person acquires along his/her life.

Characters: Latino & Latina

Design of the collection

The clothing collection is composed of different fashion lines from indigenous cultures of Ecuador to seasonal fashion trends from Europe and the United States. The whole collection represents the mixure and hybridization between cultures and also the elements that people adopt from the host country.

Puppet game made of wood

This game consists of a wooden closet with magnetic clothes. Each clothing piece represents the fashion of either the United States, Europe or one of the indigenous cultures of Ecuador. The characters (Latino and Latina) can be dressed in multicultural combinations of clothes as a representation of the cultural exchange immigrants go through.

The exterior painting of the closet shows a fingerprint design as a symbol of identity.

All the pieces were made and painted by hand.