Tik'It Up presentation

Phase 1:

Tik’It Up Workshop of Product Strategy in collaboration with DDB and Zurich Connect

Phase 2:

Personal Projects

By Nora Mosley and Chiara Pieri

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN CHIARA PIERI MASTER IN VISUAL BRAND DESIGN AT DOMUS ACADEMY MILAN ACADEMIC YEAR 20/21

PROGRAM LEADER ELISA CHIODO PROJECT LEADER STEFANO CARDINI

INTRODUCTION

INTRODUCTION

HOW IT ALL STARTED?

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

INTRODUCTION

THE BRIEF A marketing campaign themed surgical masks

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

INTRODUCTION

OUR IDEA

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

INTRODUCTION

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

INTRODUCTION

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

INTRODUCTION

DIGITAL ASPECT

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

INTRODUCTION

DIGITAL ASPECT Content creators Social media channels User Generated Content

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

WHAT IS A DIGITAL MARKETING CAMPAIGN

WHAT IS A DIGITAL MARKETING CAMPAIGN

A MARKETING STRATEGY ACROSS ALL THE DIGITAL CHANNELS WHERE CONSUMERS ENGAGE WITH A BRAND, USUALLY FOR THE PURPOSE OF IMPROVING A COMPANY’S CONVERSION RATE.

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

WHAT IS A DIGITAL MARKETING CAMPAIGN

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

CASE STUDIES AND THE CREATION OF THE MODEL

CASE STUDIES AND THE CREATION OF THE MODEL

ICE BUCKET CHALLENGE A VIRAL CASE

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

CASE STUDIES AND THE CREATION OF THE MODEL

ICE BUCKET CHALLENGE: A VIRAL CASE

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

CASE STUDIES AND THE CREATION OF THE MODEL

AIRBNB AND THE 2015 PLOT TWIST Youtube Video Campaign

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

CASE STUDIES AND THE CREATION OF THE MODEL

LIDL FAN COLLECTION: SOLD OUT Contest Scarcity model Style the Media

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

CASE STUDIES AND THE CREATION OF THE MODEL

IBC

AIRBNB

LIDL SNEAKERS

SIMPLE

EXPERIENCES

INTERACTION

FAST

EMOTIONAL

SCARCITY MODEL

EMOTIONAL

USG

TREND

UNUSUAL

TIMELESS

MEDIA

CHALLENGE HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

CASE STUDIES AND THE CREATION OF THE MODEL

DIFFUSION

REPRODUCIDIBILITY

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

THE MODEL USG TIMELESS INTERACTION SCARCITY MODEL TREND MEDIA POWER

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

CASE STUDIES AND THE CREATION OF THE MODEL

THE THREE WINNERS CHALLENGE EXPERIENCES SCARCITY MODEL

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

APPLICATION TO TIK’IT UP

APPLICATION TO TIK’IT UP

CHALLENGE EXPERIENCES SCARCITY MODEL

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

CONCLUSION

CONCLUSION

ESSENTIAL

STOP CRITICIZE

HOW TO GET AWAY WITH A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Chiara Pieri - Master in Visual Brand Design at Domus Academy 20/21

THANKS FOR YOUR ATTENTION