2024 Trending Lookbook | Boundless

TRENDING 2024 LOOKBOOK

Trending 2024

Looking for more ways to connect to your stakeholders? Celebrating what’s on trend keeps a brand relevant and attractive to customers who continuously adapt to a changing world. This year’s trending collection showcases five distinct categories that demonstrate how retail-inspired and timely concepts can truly elevate branded merchandise.

Whether your interest lies in new nurturing palettes or understanding the intricacies of an untethered workforce, we’ve curated a collection of products that perfectly pair with each concept. We’ll show you how to use joy to power more wellness and connection, adapt in the wake of new tech and transformation, capitalize on consumer desires for authenticity and originality, and adopt more sustainable practices, products, and lifestyles. We’ve even thrown in some “TikTok-saw-it-first” micro trends that are putting expression and personalization at the forefront.

Here’s to 2024.

Inspired by the products in this lookbook?

Your trusted Brand Consultant is your best resource for all stock, pricing, and creative needs.

Let us work with you to showcase your brand in a way that's on time, on budget, and on trend.

LET’S GET PERSONAL Authentic & Original Custom & Personalized Joy & Wonder Creating Core Memories

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Color of the Year: Peach Fuzz Rusted & Rooted Chambray Sky Butter & Beige New Gothic

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TOGETHER, UNTETHERED

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State of the Workforce Upskilling & Reskilling Polyworking Untethered Travel Workwear

FRESH FINDS

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Texure in Motion: Deco #BookTok On the Fringe Balletcore Life Aquatic

SUPER-NATURAL Brand Love For a Lifetime: Anti-waste Sustainability Stories Prepare Wear Extraterrestrial SolaRevolution Growing Interest: Farming

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table of contents

COLOR COLLECTIONS

View this collection on our Portal, where you can request quotes and collaborate with your Brand Consultant.

COLOR COLLECTIONS

Each year, color trends shift in ways that prove to influence people on emotional, psychological, and even physical levels; these trending colorways demonstrate how hues gain popularity by resonating with a universally relevant mood, affecting consumer choice and promoting new expression through branding and product. Expect these color collections to saturate the 2024 market.

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COLOR COLLECTIONS | Peach Fuzz

Color of the Year 2024

Peach Fuzz 13-1023

We have an appetite for closeness and optimism, so Peach Fuzz delivers a warm & fuzzy feeling that’s just peachy. Pantone Color Institute is the worldwide leader in color forecasting, and each year they name an annual hue that is reflective of world trends in design, art, fashion, film, and other media influences. The Pantone Color Institute has selected a nurturing and subtle peach that celebrates empathetic connection with inclusivity and restorative healing at the forefront, Color of the Year: PANTONE 13-1023 Peach Fuzz.

According to Pantone, Peach Fuzz is “a soft shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”

Inspired by care and comfort, it evokes natural warmth with a vitamin-rich yet airy energy. A pleasant and positive color that straddles orange and pink, this dynamic color represents peaceful togetherness. In a rare moment, Pantone and Coloro both selected similar juicy and fruit-forward hues for 2024—with Apricot Crush being named by the latter. For Pantone’s pick, the “fuzz” is equally as important as the “peach” as feeling is a key point.

1. CUSTOM SK8 VANS

2. QUILTED BACKPACK

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3. CUSTOM SCARF

4. LADIES V-NECK TEE

5. FESTIVAL BLANKET

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3

5

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plush blanket with water-resistant backing

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COLOR COLLECTIONS | Peach Fuzz

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“In a world often focused on productivity and external accomplishments, it is essential to recognize the need to cultivate our inner selves and find moments of respite, creativity, and human connection…Peach Fuzz is a fitting color for the current moment, reflecting the basic human needs and desires many may be experiencing amid challenging times.”

— Leatrice Eiseman, Executive Director of Pantone Color Institute

1. RETAIL FIT HOODIE

2. BARONFIG® PEN

3. ANTIMICROBIAL LONG SLEEVE

4. COTTON ATHLETIC SOCKS

5. SPORT MESH CAP

proceeds go to 1% For The Planet, learn more here

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COLOR COLLECTIONS | Peach Fuzz

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stress ball that doubles as a scent diffuser when squeezed

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1. CANVAS JOURNAL

2. SCENTED STRESS BALL

3. OMBRE GLASS CANDLE

4. SURROUND SOUND SPEAKERS

5. CAMPFIRE MUG

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COLOR COLLECTIONS | Rusted & Rooted

rusted & rooted These rich red-browns are warm and woody with a luxury edge. Stability, authenticity, and opulence underscore these surprisingly raw and painterly colors reminiscent of soil and clay, like palette classic burnt sienna. Oxblood and burgundy are purple-brown-reds that have become colored neutrals with historical power as well, tied to traditional crafts like winemaking and pottery glazing.

Another restorative colorway, this wellness-adjacent color family takes a refreshing and sustainable cue from herbal teas. For example, non-toxic and earthwise natural dyes made from Rooibos are being used to color garments while significantly reducing the textile industry’s carbon footprint. A trend in itself, the natural dyes market is growing at a CAGR of 12% and is expected to reach $1.5B by 2026.

Usually a fall or winter staple, these muted yet full-bodied tones of rooibos, rust, and burgundy are starting to have transeasonal appeal as new neutrals year-round. WGSN’s color forecasting partner, Coloro, announced Intense Rust as a key hue for Fall-Winter 2024. But Pantone announced “Rooibos Tea” as one of the top ten colors for SpringSummer 2024. Many fashion brands and designers have been incorporating this color into their collections; in fact, Gucci’s new creative director Sabato de Sarno featured a multi-dimensional oxblood as the new “it color” in their Spring-Summer 2024 show—aptly named Gucci Rossa.

Fall in love with the richness of these warm multidimensional neutrals.

1. 100% RECYCLED BLANKET

2. MOUNTAIN STANDARD® JACKET

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one tree planted for every blanket sold!

3. SOFT JERSEY POLO

4. UNSTRUCTURED TWILL CAP

soft jersey blend

classic military quilt inspired pattern, see more here

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PANTONE®

Rooibos Tea 18-1355 TCX

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PANTONE®

Burgundy 19-1617 TCX

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COLOR COLLECTIONS | Rusted & Rooted

eco-friendly 100% recycled polyester shell treated with a water-resistant finish 1

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1. VERSATILE ECO JACKET

2. NON-TOXIC CEMENT CANDLE

3. UNISEX LONG-SLEEVE TEE

made using recycled pre and post consumer materials 5

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every order placed supports restorative projects in sensitive global areas 4. TINTED FINISH TUMBLER

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just add water, wine and freeze!

5. RETRO MESSENGER BAG

6. FRONT POCKET CINCH PACK

7. WINE SLUSHIE MIX

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COLOR COLLECTIONS | Chambray Sky

chambray sky Cool, atmospheric blues inspired by the skies. Denim days are here again with these carefree, airy neutrals. Another colorway with unobtrusive energy, the palette for 2024 looks stable, balanced, and relaxed with the addition of these light to mid-tone blues. From Pantone’s Chambray Blue to Coloro’s Elemental Blue, this spectrum of brightened Indigo has easy vitality, minimalism, and uplifting feel.

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Inspiring inward reflection paired with upward optimism, these chambray blues are breezy and blissful with celestial quality. Sherwin-Williams’ Color of the Year 2024 Upward falls into this color category, described by their team as “the color found when we slow down, take a breath, and allow the mind to clear.” Benjamin Moore also named an Indigo family shade in Blue Nova 825, an assuring and saturated mid-tone blue that “was inspired by the brilliance of a new star formed in space.”

Clear your mind and prepare for clear skies with these charming blues

1. HEAVYWEIGHT COTTON TEE

2. GOLD DETAIL JOURNAL

3. COLORED GLASS MUG

4. LAPTOP BACKPACK TOTE

5. CLASSIC FIT HOODIE

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soft-to-the-touch sueded paper cover

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USB-A outlet on side of backpack PANTONE®

Chambray Blue 15-4030 TCX

COLORO® 4

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Elemental Blue 117-47-13

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COLOR COLLECTIONS | Chambray Sky

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made from recycled materials 1. CREWNECK PULLOVER

2. 36 CAN TOTE COOLER

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3. THREE POCKET NOTEBOOK

vessel can be repurposed as a stylish storage vase

4. 16 oz. INSULATED BOTTLE

5. WOOD REED DIFFUSER

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6. COMFY REVERSIBLE THROW

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COLOR COLLECTIONS | Butter & Beige

butter & beige A smooth-as-butter staple color of “stealth wealth” and “quiet luxury.” Another elevated take on the current obsession with all things neutral, the understated splendor and sophistication of these soft beige-yellows has a hold on us. Subdued and calming, this colorway is indicative of a general consumer desire for warmer and less saturated colors. Seen at Spring-Summer 2024 shows for Versace, Chloe, Givenchy, and Rolf Ekroth—or on the poster girl of the quiet luxury trend, Sofia Richie Grainge—these smooth and silky shades whisper opulence.

From the new iPhone 15 shades to home decor, the softest yellow and honey-beiges are becoming more prevalent. Bright but not overpowering, this sunny shade feels more like refreshing lemons-into-lemonade or “solar power” sort of optimism than a sweltering summer day. With yellow meeting beige in the middle, paint company PPG & Glidden have announced Limitless as their 2024 Color of the Year with the tagline “Call It Anything But Yellow.” This dynamic mixture is part of the allure, a specialty combination of nourishing color that’s neither this nor that.

Is butter a carb? Do we even care? Give us more happy beige moments.

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33% lighter than Stanley’s® standard stainless steel drinkware

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PANTONE®

Lemon Drop 12-0736 TCX

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PANTONE® 1. STANLEY AEROLIGHT™ BOTTLE 2. FLUFFY COTTON SOCKS 3. TRAVEL MIXOLOGIST KIT

Alabaster Gleam 12-0812 TCX

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COLOR COLLECTIONS | Butter & Beige

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hand-trimmed, lead-free wicks provide a clean, long-lasting burn

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1. TAPERED BASE MUG

2. BOBA TEA

3. HONEY VANILLA CANDLE

4. SLOWTIDE® BRUSHED COTTON BLANKET

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made from 100% sustainably sourced cotton

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COLOR COLLECTIONS | Butter & Beige

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1. RELAXED FIT SWEATSHIRT

2. ROLLED CUFF T-SHIRT

3. BUCKLE CLOSURE TOTE

4. CABLE KNIT BEANIE

5. MINERAL DYE HOODIE

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100% organic cotton hoodie

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COLOR COLLECTIONS | New Gothic

new gothic

Embrace the darkness because goth culture is having a moment. Whether we’re talking #softgoth or #whimsigoth or mermaidcore’s emo sister “sirencore”, gunmetal and slick black elements are adding a powerful edginess to closets, hard goods, interiors, and graphic design.

vintage 90’s vibe 1

Inspired by pop culture events like Netflix’s Wednesday or 2024’s most anticipated movie release according to IMDb, Beetlejuice 2 (both starring Gen Z “it girl” Jenna Ortega), withy-cool style is in. Dior’s Spring-Summer 2024 at Paris Fashion Week featured a haunting procession of moody makeup, chokers, and black-onblack styling. Even Rodarte, known for florals and soft aesthetics, unveiled a glam “Goth Fairy” line in 2023.

On TikTok, #goth has 22.3 billion views with #grunge at 10.1 billion views. According to WGSN strategist, Maria Giustino, “Mixing a subversive and rebellious spirit with feminine undertones, #GothLite themes gain momentum across youth, influenced by subcultures and driven by a desire for escapism in a world of uncertainty.”

In interiors, BEHR named its 2024 Color of the Year as Cracked Pepper, a deep and dramatic black-gray that has a bit of a bite and represents the soft goth aesthetic in home decor. Whether used tone on tone, or in contrast with brights or some of the lighter neutrals explored in our 2024 trending palette, these heavy and grounding hues are awesome with high shine or matte treatment.

No shade: There’s something effortlessly cool about the drama in blacks and gunmetal grays, and we’re here for it. See for yourself.

1. NEW ERA® HERITAGE FLEECE

2. SLEEK LAPTOP BACKPACK

3. NIKE® STORM-FIT JACKET

4. LEVI’S® ORIGINAL TRUCKER JACKET

5. CORDUROY DAD CAP

can hold 17” laptop

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3

has stretch for movement

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BEHR®

Cracked Pepper PPU18-01

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PANTONE®

Boulevard 18-3906 TCX 4

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COLOR COLLECTIONS | New Gothic

non-toxic and burns cleaner than paraffin with no petrol-carbon soot SOY WAX CANDLE

EDDIE BAUER® LADIES QUILTED VEST

HAMMERED MUG

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magnetically attaches to iPhone®

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European leadfree crystal

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featuring a nontoxic Klean Coat® finish, tumbler won’t chip or scratch

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1. SMOKE WINE GLASS

2. COMFORT GRIP PEN

3. POWER BANK AND CHARGER

4. SCRATCH-RESISTANT TUMBLER

In a society with a 24-hour news cycle, social media, personal responsibilities, grind culture, disconnection, economic uncertainty, and climate fears all demanding our attention…no wonder burnout has been a buzzword. Many of us are feeling depleted, detached, and uneasy.

According to an intelligence report from Wunderman Thompson, 46% of people say they feel tired and burned out all the time, and only 25% of people feel positive about how things in the world are going.

WGSN supports this with the “New Nihilist” group in their Future Consumer 2025 report; many are feeling overwhelmed from living in polycrisis and care less as a coping mechanism. And according to psychology professor Dr. Dacher Keltner at UC Berkeley, the “younger generations in general are more stressed, anxious, and self-conscious than at any time in history.”

Here’s the skinny: The desire to connect deeper is a very strong outcome of experiencing multiple oncein-a-lifetime events. And our efficiency-driven way of doing business is leaving out some key consumer sentiments that put humanity and feeling at the forefront. In fact, 61% of people say that companies and brands aren’t doing anything original these days. And 74% of people say they are just waiting for something good to happen.

We’ve already seen more focus on authenticity and equality with flexible ideas of identity, but tapping deeper into the emotional drives of our consumers will be key. People want to feel seen, excited, recognized, and entertained. Playful experiences that stimulate emotions like surprise and joy become mood-boosting magnets for consumers. Travel trends like Condé Nast Traveller’s “joy therapy” and transformative travel also capitalize on emotion—putting betterment of self, growth, wonder, and wellness at the center of the journey. And with tech advancements in AI and chatbots, hyper-personalization can deliver custom experiences that feel familiar, unique, and engaging to consumers at an individual level.

So let’s get personal.

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LET’S GET PERSONAL | Authentic & Original - Surprising Design

l a n i g i r O & c ti Authen twist the lid to pop up the straw for more sanitary sips. learn more here!

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surprising design

100% repurposed 600D polyester body for a surprising color pallet every time!

made from eco-friendly organic cotton 3

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1. TWIST TOP LID TUMBLER 2. COTOPAXI® CUSCO BACKPACK 3. REVERSIBLE BUCKET HAT 4. TUMBLER BELT BAG

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LET’S GET PERSONAL | Authentic & Original - Creatively Unique

creatively unique

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1

mix and match products in a few simple steps

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1. FULL COLOR POUCH

2. QUILTED CROSSBODY

3. CUSTOM KIT CREATOR

4. LAPEL PIN CARD & SOFT ENAMEL PINS

5. GLITTER LETTER PATCH

adhesive backing but can also be sewn

5

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LET’S GET PERSONAL | Authentic & Original - For the Cause

for the cause

recycled nylon base

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upon purchasing, this beanie will offset ~3000kg of CO2 over its lifetime 2

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made with sustainably sourced USA grown cotton 1. LOREM LAPTOPIPSUM BACKPACK BEANIE 1.

DOLOR SIT AMET 2. ORGANIC 1. LOREMCOTTON IPSUM DOLOR

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WOOD MAGCLICK™ POWER1.BANK 4. SUSTAINABLE HOODED SWEATSHIRT 1. LOREM3.

IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR 1. LOREM IPSUM DOLOR SIT AMET

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Office punk LET’S GET PERSONAL | Micro Trend: Office Punk

Expression through fashion and beauty microtrends like cottagecore or mermaidcore is part of the search for community, as well as one’s own identity. With all of these soft bubblegum-like trends floating around, one fashion subculture that’s gaining popularity in the corporate world is surprisingly dark. And Gen Z is here for it.

Zers arrived in the workforce, and these younger workers didn’t take long to make their mark. Breaking traditional workwear with punk aesthetics, the popularity of the rebellious look is in the details—from studs to raw hems and moody or acidic palettes. From the smallest of details to an explosion of expression, this subculture is back in the mainstream as another product of polycrisis.

Take the edge to the office with these picks.

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1. SLIM WATER BOTTLE 1. LOREM IPSUM DOLOR SIT AMET

2. SLING BACKPACK 3. AMET MATTE BLACK CANDLE 1. LOREM IPSUM DOLOR 1. LOREM IPSUM DOLOR SIT 1. LOREM IPSUM DOLOR

certified B-corp

4. STUDDED TUMBLER 1. LOREM IPSUM DOLOR SIT AMET

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LET’S GET PERSONAL | Micro Trend: Office Punk

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1. BLACK RAVEN PLANT

2. DISTRESSED MESH HAT

3. ZIPPERED CINCH PACK

4. COLOR ACCENT JOURNAL

5. ECO 1/4 ZIP

6. COZY OPEN SWEATER

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gender-neutral sizing

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LET’S GET PERSONAL | Custom & Personalized: Personality

personality

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can upgrade to ecofriendly recycled polyester material

playful nostalgia 2

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1. CUSTOM SHOELACES 2. PHONE CHARM 3. FULL COLOR PET COLLAR

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LET’S GET PERSONAL | Custom & Personalized: AI & Tech Enabled

ai & tech enabled

JBL® WIRELESS HEADPHONES

features a builtin speaker and microphone

VIDEO DOORBELL

AMAZON® FIRE STICK

immersive cloud gaming on iPhone. see more here

MOBILE GAME CONTROLLER

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LET’S GET PERSONAL | Custom & Personalized: AI & Tech Enabled

speech to text function can translate in 21 different languages, learn more here!

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1. APPLE® AIRTAG

2. WIFI SMART PLUG

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3. AI MOUSE

4. TAP TEE

NFC able tee: tap the tag with your phone to link directly to any website.

Learn more here!

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Joy & Wonder

LET’S GET PERSONAL | Joy & Wonder: Wonders of Wellness

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According to a 2023 intelligence study, more than 75% of people say they “just want to feel something, to feel alive.”

People are fun-deprived. Brands can help people transcend tough times by incorporating wonder, joy, and surprise into their identities and experiences.

Community and collective experience can be a powerful factor in emotional wellbeing, and according to ideas of the “joyconomy,” the workplace can actually be a place of wellness if intentional, emotional connections can be built—rather than simply transactional.

features sweet treats from small-batch makers across the country!

Take a holistic approach to your employee’s mental, physical, and emotional wellbeing by incorporating moments of joy and play at work.

1. COZY KIT

2. CROSS STITCH KIT

Wonders of Wellness 3. CORK ROLLER

4. PORTABLE PERCUSSION MASSAGER

5. MAGNETIC STRESS RELIEVER

cross stitching can decrease tension and stress and provide a sense of calm

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encourages focus and selfsoothing for users with anxiety, attention disorders, and more

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LET’S GET PERSONAL | Joy & Wonder: Fun Sips & Snacks

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Fun Sips & Snacks

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1. EVERYTHING BAGEL KIT

2. MULTI-COLORED TUMBLER

3. COCKTAIL MIX PACKETS

4. DIY INFUSION KIT

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perfect for cocktails or your non-alcoholic mocktails!

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LET’S GET PERSONAL | Joy & Wonder: Delightful Discovery

Delightful Discovery

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1. INVERTED UMBRELLA

2. CHARACTER LID BOTTLE

3. THE LITTLE BOOK OF LYKKE

4. SPRINKLES OF JOY

5. CUSTOM CAMP SHIRT

Want to see a custom character on your lid? Ask us for more information on a totally bespoke branded bottle!

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LET’S GET PERSONAL | Creating Core Memories: Sharing Memories

perfect companion to showcase memories

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Creating Core Memories

Want to tap into core memories à la Pixar’s Inside Out? While we can’t actively create our own core memories, we can certainly try. Whether you’re sharing your favorite snaps of family, friends, and pets or you’re planning your next transformative trip, this collection highlights the importance of memory-making.

Sharing Memories

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add your own custom liner!

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1. DIGITAL PHOTO FRAME

2. CUSTOM LINER TUMBLER

3. PRINTER DOCK

4. ONE LINE A DAY

5. ELECTRIC WINE OPENER

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LET’S GET PERSONAL | Creating Core Memories: Transformative Travel

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wireless adapter that lets you use your wireless headphones or earbuds in places that only have a headphone jack, like airplanes and treadmills

Transformative Travel 3

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folds flat for easy travel and storage

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rolls up into a small pouch for travel

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1. AIRFLY PRO®

2. BEVERAGE CADDY

3. BAMBOO TRAVEL SHEET

proceeds go to 1% For The Planet, learn more here 4. WATERPROOF DUFFLE BAG

5. TECH ORGANIZER

6. SAMSONITE® LUGGAGE

TOGE G THER UN NTETHERED As we enter a new year, we’re reflecting on the state of the workforce. According to surveys from consulting firm Gallup, 80% of remote-capable employees expect to work either hybrid or fully remote. Despite the changes to the traditional workplace, culture remains key—with 76% of employees saying that culture is important for them to be effective at work.

Many employees (especially those who are Gen Z) are reevaluating their relationship with work and looking for more benefits or incentives to stay. Ideas like “quiet quitting” or the TikTok discourse on “lazy girl jobs” evolved out of a desire for more balance, perks, and increased well-being. We’re at a point where it’s not guaranteed that younger generations will achieve a better life than their parents; many in the workforce are less willing to sacrifice their time and energy without a clear return on their investment.

From upskilling and gig work to blended travel trends and comfortable workwear, your untethered workforce values recognition, flexibility, perks, and benefit programs that keep them feeling supported and refreshed.

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TOGETHER, UNTETHERED | State of the Workforce

State of the Workforce

NOTEBOOK AND PEN SET

HEATED MUG

IGLOO® BACKPACK COOLER

adaptable base featuring a 360-degree swivel and customizable height

water & stain repellent SWIVEL LAPTOP STAND

ECO TECH POUCH

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TOGETHER, UNTETHERED | State of the Workforce

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1

charging pad doubles as a phone stand

rechargable with a unique and modern design

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2

1. CHARGING MOUSE PAD

2. RECHARGEABLE LED LAMP

3. FLEECE PANEL JACKET

4. PICKLEBALL SET

5. NOISE CANCELING HEADPHONES

5

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TOGETHER, UNTETHERED | Upskilling & Reskilling: Provide

Upskilling & Reskilling As talent acquisition becomes more competitive and new technology poses a threat to stressed knowledge workers, both companies and individuals are feeling the pressure. Upskilling and reskilling are becoming integral to company strategy rather than a simple HR initiative. In fact, the World Economic Forum estimates that 90% of the global population will need new skills by 2030 to meet demands driven by new tech.

Support your teams by providing new learning opportunities and new gear to help them succeed!

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designed to fit different sized wrists, width is adjustable 1. ERGONOMIC WRIST REST

Provide 2. ERASABLE HIGHLIGHTER

erasable!

3. BLUE LIGHT BLOCKING GLASSES

push-on wood lid 3

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4. WEBCAM COVER

5. WOOD LID TUMBLER

6. LEADERS EAT LAST

7. WHITEBOARD WORKSTATION

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TOGETHER, UNTETHERED | Upskilling & Reskilling: Recognize

Recognize

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1

1. WORK ANNIVERSARY KIT

2. SOUNDCORE® WIRELESS EARBUDS

3. rPET SLING

3

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TOGETHER, UNTETHERED | Polyworking

Polyworking 1

In a rougher economic landscape, more workers are polyworking for more flexibility, control, and income. Gig working and side hustles are more common than ever.

Employers can support their employees by understanding these trends and implementing more flexible, wellnessbased initiatives to keep them feeling fresh.

These items are essential for your busy bees’ workspaces.

a gentle reminder to make time for yourself each day 2

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1. FOLD-AWAY DESK LAMP

2. BUDGET PLANNER

3. MICROFIBER CLEANING KIT

4. SAND TIMER

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TOGETHER, UNTETHERED | Polyworking

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did you know...

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1. STICKY NOTE CUBE

2. TECH PADFOLIO

According to a Paychex survey, 47% of Gen Z respondents are holding three or more jobs at once.

3. INKLESS PENCIL & PEN

4. QI CHARGER AND SPEAKER

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TOGETHER, UNTETHERED | Polyworking | Micro Trend: #GRWM

#GRWM

Many polyworkers are creating content on the side, and some of that content may be #GRWM reels and videos. An acronym that means “get ready with me,” the video content is often a beauty routine or outfit breakdown with a bit of storytime thrown in.

Other than finding out the newest way to style curtain bangs, why is this trend so addictive? Mostly, it’s about connection. #GRWM to anchor the news. #GRWM to celebrate Grandma and Grandpa’s 56th wedding anniversary. #GRWM to crush a job interview. We watch for the stories they tell.

With 145B+ views on TikTok, #GRWM content is having a unique moment outside of beauty and lifestyle. Your brand can reach a variety of demographics and interests by leaning into what Vogue calls “a comforting phenomenon,” building a rapport with audiences through authenticity and realness.

How can we get ready with your brand?

MANICURE TRAVEL KIT

innovative design uses cold therapy to enhance the skin’s health and appearance FACIAL ROLLER

SCALP MASSAGER

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TOGETHER, UNTETHERED | Polyworking: Micro Trend: #GRWM

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1. RING LIGHT & PHONE STAND

2. GLASS TUMBLER

3. PORTABLE MICROPHONE

4. REJUVENATING SHOWER KIT

personal retreat on the go!

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TOGETHER, UNTETHERED | Untethered Travel | Long Commute

Untethered Travel Blended travel, or bleisure, has been one of the great flexible benefits that companies have been offering to their untethered workforce.

Hybrid work leads to hybrid travel, with options for extended leave and sabbatical programs on the rise. These travel trends also show “revenge travel” slowing down in favor of relaxing and rejuvenating “bliss travel,” where good sleep and personal connections are key factors in combating burnout.

Whether you’re targeting the long commuter or the weekend warrior, this collection of travel favorites is perfect for anyone on-the-go.

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Long Commute 1. MOLDED FOOTBED SLIDES

2. COOLER SPEAKER

3. PREMIUM CAR DIFFUSER

4. TRAVEL TRASH CONTAINER

5. MODERN PICNIC BACKPACK

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stylish minimalist design 2

5

4

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TOGETHER, UNTETHERED | Untethered Travel | Weekend Warrior

Weekend Warrior

made with recycled cotton canvas

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did you know...

In a 2023 survey commissioned by Hilton, getting good sleep emerged as a top trend for 2024 travel

® WEEKENDER BAG SIT AMET 2. KINDLE1.

SCRIBE 3.DOLOR HIDDEN ADAPTER CHARGER TRAVEL 5. BAMBOO TAG IPSUM6.DOLOR DISC GOLF SET 1.1.LOREM IPSUM DOLOR LOREM IPSUM 1. LOREM IPSUM DOLOR4.SIT AMET SLEEP 1. KIT LOREM IPSUM DOLORLUGGAGE 1. LOREM SIT AMET

made from organic cotton

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2

discreetly stored adapters within its compact kickstand 5

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TOGETHER, UNTETHERED | Workwear

Workwear “Quiet luxury” has been the talk of 2023, but we’re still on board in 2024. These fail-safe classics are wearable and sophisticated for all demographics, and the durable materials speak for themselves. In terms of workleisure trends, leading athleisure brands are using their smart and technical materials in corporate silhouettes to achieve softness, stretch, wrinkle resistance, temperature control, and quick-dry properties.

And we know how much the “corporate girlies” love their sweatsuit sets both in-office and outof-office.

1

pigment dyed

Also coined “stealth wealth,” the pared back looks of quiet luxury are not only an effort in minimalism but an effort in sustainability. In the end, it’s less about many expensive items and more about smart economic and eco-conscious investments, as these high-quality transitional pieces are lasting staples of a capsule wardrobe.

Build your own branded capsule wardrobe, starting with these workwear favorites.

1. PIGMENT DYED PULLOVER

2. TRANSITIONAL TWILL OVERSHIRT

3. WOMEN’S COTTON CARDIGAN

4. LINED LAPTOP TOTE

5. CLASSIC FIT TEE

5

3

2

4

metal feet to prevent scuffing

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TOGETHER, UNTETHERED | Workwear

machine washable wool!

1

durable nylon on the other side!

2

1. LADIES HENLEY

3

2. WOOL SWEATER

3. REVERSIBLE SHERPA JACKET

wicks moisture & resists snags 4

5

7 6

4. PERFORMANCE POLO

5. LIGHTWEIGHT HOODED SWEATSHIRT

6. MESH CAP

7. BOXY PULLOVER

SUPER

We know sustainability isn’t a trend; it’s a lifestyle.

We’re living in a time that could be characterized as a great awakening, and it’s been years coming.

Blind consumerism and profit-over-planet are being rejected, and more eco-friendly and purposeful practices are being adopted. Just a few priorities in sustainable living are: regenerative farming, equitable social partnerships, and circular business models where products or materials are restored indefinitely. In a nutshell, we want to restore communities, resources, and habitats for a renewed planet of stable biodiversity.

So how can brands exercise more sustainable practices in business? With impending climate challenges and the rising use of solar power, more products are being developed with these concepts in mind. We discuss the power of products designed for lifetime usage, upcycled and sustainable materials, and the future of farming.

Let’s take your brand into its super natural era.

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SUPER-NATURAL | Brand Love for a Lifetime: Anti-waste

Brand Love for a Lifetime: anti-waste In a circular economy, products are designed to be durable, repairable, and recyclable. The emphasis is on reducing waste and extending the lifespan of products. This transition to a circular economy will cut waste, pollution, and biodiversity loss. It’s estimated that it will represent $4.5tn of global growth by 2030, presenting an opportunity rather than a cost for businesses.

If you’re looking to shift away from a disposable culture of consumption and towards more sustainable and responsible practices, consider these lifetime products for your next order.

1

1. MIIR® ALL DAY CAMP CUP

2. SPORTS-INSPIRED JACKET

3. USA MADE POLO

4. MULTI-FUNCTION BACKPACK

made with 90% recycled 18/8 stainless steel

5. CARHARTT® CROWLEY JACKET

protected by a lifetime warranty

supports local farmers in communities where the brand operates 3

2

spill resistant bottle pocket, see more here 4 5

88

SUPER-NATURAL | Brand Love for a Lifetime: Anti-waste

2

1

made with 100% recycled EcoSystem™ fabrics 1. RECYCLED DUFFEL BAG

2. RENEWABLE WOOL BLANKET

“Everything is reused or repurposed in nonhuman ecosystems. The natural world is the perfect circular economy, where everything, even after its lifetime, becomes a source for something else.”

- Dr Enric Sala, explorer-in-residence, National Geographic

3. FLEECE-LINED BEANIE

4. STANLEY® TRAVEL MUG

5. PATAGONIA® BLACK HOLE TOTE PACK

trigger action, push button lid

3

4

Upcycle With Us! Take advantage of the available upcycling programs through Boundless and our partners. Programs where you can supply used materials, (think billboards, table covers, etc.), and we engineer and produce something unique, functional, and well crafted! We can also help you donate used materials to programs like Give Back Box which channels unwanted textiles to communities in need.

crafted with naturally renewable wool 5

Fair Trade Certified sewn

Contact your Brand Consultant for more details!

90

SUPER-NATURAL | Sustainable Stories

Sustainable Stories self-cleaning water bottle with a portable water purification system, learn more here!

1

1. UV-C SUPER SANITIZING BOTTLE

2. AWARD-WINNING BACKPACK

3. RECLAIMED FIBER SWEATSHIRT

4. RECYCLED POWER BANK

5. AIRLUME COTTON TEE

reddot 2023 winner 100% post industrial reclaimed fiber; spun to create long staple fibers 3

2

5

4

92

SUPER-NATURAL | Sustainable Stories

1

features upcycled, planet-friendly food

1. ECO-CONSCIOUS KIT

2. CORK DRAWSTRING PACK

3. DIATOMITE COASTER

4. THE EXTRAORDINARY BOOK THAT EATS ITSELF

5. DURABLE BACKPACK WITH AWARE™

cork accent band

one of the most absorbent materials on earth!

3 2

4

did you know...

5

Aware™ technology uses a physical tracer with trusted traceability to see end-to-end sustainable impact from origin to consumers.

94

SUPER-NATURAL | Prepare Wear

Prepare Wear As consumers are becoming more conscious of their safety and wellness, “prepare wear” is gradually becoming a priority. Consumers are considering more multi-functional and durable clothing or items that protect against harsh environmental elements like sun, wind, germs, and pollution.

Here are our favorite protective picks.

1

Carhartt Wind Fighter® technology tames wind

4

2

3

1. MULTI-POCKET ORGANIZER

2. ZIPPO® LIGHTER

3. REFLECTIVE SAFETY CAP

4. CARHARTT® WIND-BLOCKING VEST

96

SUPER-NATURAL | Prepare Wear

LED torch flickers with dancing imitation flames

REGENERATION

DRAWSTRING BAG

CAMPFIRE LANTERN

2

easily shatters glass

1

3

UPF rating of 50

5

4

1. ANTIMICROBIAL JOURNAL

2. LED FLASHLIGHT

3. SAFETY TOOL

4. HYDRATING GLOVES

5. UV PRO TEE

98

SUPER-NATURAL | Micro Trend: Extraterrestrial

Extraterrestrial An out-of-this-world way of looking at Prepare Wear. As the idea of UAPs becomes more mainstream and NASA appoints a new director of UFO Research, all signs point to growing interest in our (potentially) shared skies. Fascination with extraterrestrial culture is heightened by the theatrical release of Dune 2 in 2024. Even luxury fashion house Prada is in, as they design the NASA spacesuits for a 2025 Moon mission.

Embrace the possibilities with this space-themed collection.

MATADOR® REFRACTION SLING

INSULATED UNISEX SHORTS

2

1

rated to withstand temperatures down to 0 °C

3

1. MONOCHROMATIC TRUCKER

2. TRENDY SHEER SOCKS

4

3. PUFFY SLIPPERS

4. PACKABLE PUFFER

100

SUPER-NATURAL | Micro Trend: Extraterrestrial

recycled frames

2

1

3

1. TRANSLUCENT DAYPACK

2. RECYCLED FRAME SUNGLASSES

3. LIGHTWEIGHT DOWN BLANKET

5

4

sleek aluminum body 6

4. ALUMINUM WIRELESS SPEAKER

5. DECK OF STARS

6. FUTURISTIC AWARD

102

SUPER-NATURAL | SolaRevolution

SolaRevolution

Advances in solar power energy in the last ten years have been remarkable, with design and efficiency improvements making it possible to scale across various applications. From solar-powered desalination plants to Tommy Hilfiger jackets embedded with thin-film solar panels that can be removed for charging devices, there has been more integration into everyday use than ever.

With a clear sustainability story, there’s also an economical story; solar power has finally become the cheapest source of electricity.

Check out these innovative products that are part of the new solar revolution.

SOLAR POWERED EARBUDS WITH POWERFOYLE™

PORTABLE AIR PUMP

3

BLUETOOTH STORM CHASER

SEIKO® MEN’S SOLAR WATCH

104

SUPER-NATURAL | SolaRevolution

did you know...

Powerfoyle™ technology uses solar cell material to harness the power of light for a virtually endless audio experience—with continuous charging by all forms of light, both indoors and outdoors.

integrated solar panel, flashlight, and a clip for easy transport SOLAR POWER BANK

sun keeps this light operating for 6-8 hours when fully charged MASON JAR LIGHT

SOLAR LIGHT & POWER BANK

106

SUPER-NATURAL | Growing Interest: Farming

GROWING INTEREST:

farming

With a growing global population, estimates suggest a need to increase food production by 68% to meet demands in 2050. Smart farming and urban farming are two large agricultural trends that are geared towards producing more crops, but they operate under different circumstances with different driving factors.

Meet the future of agriculture: Smart farming uses robotics, AI, and the Internet of Things (IoT) to grow produce efficiently and more sustainably. This looks like drone usage, measuring conditions with sensors, and using all captured data to maximize resources and make decisions without even needing to step onto the field. The more you know.

Meet the future of food education: Urban farming can provide healthy, locally grown produce to underserved communities while also teaching others about seasonality, food preparation, and how or what to grow.

It’s all about access, learning, and building community.

1

Whether consumers and companies are using innovative techniques, building a garden, or volunteering in the community, there’s definitely a growing interest in growing food.

1. MODERN SPROUT® SUNFLOWER KIT

2. CHARCUTERIE KNIFE SET

3. PRODUCE MESH TOTE

4. GARDENING GIFT SET

2

3

the ultimate garden organizer!

4

108

SUPER-NATURAL | Growing Interest: Farming

1

3

2

1. POLARIZED AVIATOR SUNGLASSES

paper is filled with a mixture of wildflower seeds!

2. PLANTABLE GIFT PACK

4

3. OUTDOOR BLANKET

4. SWEAT-FREE TUMBLER

CITIZEN FARMERS

100% exploitation free chocolate

TONY’S CHOCOLONELY® TASTE PACK

LIVE VIDEO DRONE

For the first time, we’re bringing you some more niche trends to pair with our overarching finds. Check out these fresh finds in capabilities, lifestyle, and fashion. #TikToksawitfirst

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FRESH FINDS | Texture & Motion: Deco

TEXTURE & MOTION: DECO Branding goes beyond just a logo—it’s about creating a cohesive and memorable representation of your brand through every touchpoint.

Enhancing your brand’s look can be a differentiating factor for your business that helps retain current customers and attract new ones.

Some popular design trends that we’re seeing and loving are: holographs, ink reveals, motion graphics, and 3D elements.

If you want your brand to stand out in the crowd, look into these fun options that are much more than just eye-catching, they’re an experience!

PUFF INK

COLOR CHANGING INK As soon as a cold liquid is poured into the drinkware item, the ink transforms instantly to a different color.

Another plus? The ink is dishwasher safe.

A plastisol ink that has been mixed with a heat reactive foaming agent, allowing it to expand when exposed to high-temperature heat, creating a puffy, marshmallow texture.

CUSTOM 3D CARD Work with an experienced designer to create a fully customizable, memorable and inspirational, handcrafted 3D pop-up card.

HOLOGRAPHIC STICKERS 5D PRINTING 5D dimensional printing is a great way to capture attention by creating a beautiful optical illusion that delivers the perception of depth and movement. See more here!

Die-cut sticker singles composed of a revolutionary 3 mil thick metalized vinyl with a permanent acrylic adhesive and digitally printed with white ink.

114

FRESH FINDS | Texture & Motion: Deco

UNIQUE CUSTOM JEWELRY & ACCESSORIES From ideation to delivery, create trend-aware designs including this custom fashion mood ring made with 3D technology.

PREMIUM PACKAGING Elevate your project with details of luxurious metallic foil and laser-etched details directly in the foam.

THERMOREVEAL™ INK Reveal messages or graphics by simply heating up the specific printed area. Eliminates the mess of typical silver scratch-offs.

ere!

e , hold h

sensitiv It's heat

GHOST INK Tone-on-tone graphics printed using ghost ink are completely invisible until activated with water. As the product becomes wet, the designs begin to appear. Once the product is dry again, the graphics become invisible again. See more here!

116

FRESH FINDS | #BookTok

According to Stephanie Hind, TikTok’s lifestyle and education head, #BookTok is “a testament to the power of community.” Maybe the biggest book club on the planet, this bibliophilic corner of TikTok has over 175B views and a passionate following with consistent engagement. Users connect to other users with their favorite literary finds, and bookstores are using #BookTok to connect to readers and research consumer trends.

Building community is a strong focus in 2024, and #BookTok shows you can build a thriving community in-person or online. In a perfect pairing with these channels, home and office trends like book nooks and “shelfies” are another way to curate a happy space of joy and wellness.

Gift your recipients a cup o’ cozy and a bestselling #BookTok read for moments of restorative bliss.

1. STEEL BOOKENDS

2. BOOK LIGHT

1

3. SUPER SOFT BLANKET

4. ASTOR

5. THE ALCHEMIST

4

2

5

3

118

FRESH FINDS | #BookTok

3

1

2

4

5

Mystery surrounding mystery: New release Argylle has created quite a stir in the TikTok community as an upcoming, star-studded motion picture with a caper of its own. Who is new author Elly Conway, and is it really Taylor Swift?

customize with your own fun messaging!

6

1. FRIENDS, LOVERS, AND THE BIG TERRIBLE THING

2. ATOMIC HABITS

3. NATURAL CLAY MUG

4. CUSTOM PAGE MARKERS

5. ARGYLLE

6. CUSTOM MESSAGE CANDLE

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FRESH FINDS | #BookTok

1

2

4

great hot or iced!

1. CERAMIC PLANTER SET

3

2. LESSONS IN CHEMISTRY

3. HONEY LAVENDER TEA

4. MiiR® NEW STANDARD FRENCH PRESS

122

FRESH FINDS | On the Fringe

On the Fringe Piggybacking off of the “Coastal Cowgirl” aesthetic, fringe is most definitely in for 2024. In fact, western styling in general is still going strong and feels timeless, laidback, and earthy.

Leather, denim, tassels, and traditional prints are the keys to the collection.

If your brand wants to go maximalist and kitsch, embrace the “Dolly” aesthetics with Yeehaw Core: a bold and full-fledged country western extravaganza. Up to y’all.

1

1. CUSTOM WOVEN BLANKET

2. CUSTOM BELT BUCKLE

3. FRINGE KEY RING

4. DENIM CAN INSULATOR

5. DESIGNER CROSSBODY BAG

USA made

2

3

4 5

124

FRESH FINDS | On the Fringe

1

2

wine tool included in the hanging leather case!

1. MEN'S PLAID FLANNEL

2. TWO-BOTTLE WINE TOTE

3. DENIM SHIRT

4. LADIES 3/4 SLEEVE BLOUSE

3

4

126

FRESH FINDS | On the Fringe

1

2

3 4 5

1. CUSTOM CHOCOLATE SHAPES

2. BEHIND THE SEAMS

3. DOGGIE BANDANA

4. LEATHER BOOKMARK

5. MATCH HOLDER

SLOWTIDE® FLEECE BLANKET

custom cut western cedar

CEDAR COOLER

128

FRESH FINDS | Balletcore

Balletcore

1

This trend extends far beyond TikTok (which has over 1 billion views btw), as it’s appeared both on runways and in street style. Balletcore plays up our feminine sides in a high-spirited way and is relatively easy to adopt into everyday wear. The pieces are timeless, easy to mix and match, and the aesthetic isn’t dependent on a certain size.

biodegradable seed paper cover

If you’re looking to find out how you can incorporate balletcore into your brand, see our favorite products here.

1. SEED PAPER JOURNAL

2. WOOL CARDIGAN SWEATER

3. BOW SCRUNCHIE

4. LADIES PERFECT FIT TOP

2

3

4

130

FRESH FINDS | Balletcore

2

1

bio-sourced, eco-friendly formula

4

3

1. GOLD HAIR CLIP

2. RAY-BAN® ERIKA SUNGLASSES

3. COTTON CANVAS DUFFLE

4. NATURAL NAIL POLISH

KENDRA SCOTT NOLA GOLD STUD EARRINGS

real roses that last at least a year!

MINI ROSE ARRANGEMENT

SATEEN ROBE

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FRESH FINDS | Balletcore

RECYCLED STAINLESS STEEL TUMBLER

TENNIS DOG TOY

WELLNESS CANDLE

134

Life Aquatic

FRESH FINDS | Life Aquatic

The fascination with all things oceanic has drummed up hashtags like #mermaidcore, #sirencore, and #shipwreckchic, to name a few. This whimsical trend is all about embracing cool shades of blue, lavender, and green with touches of texture and sparkle. It’s a fantastical twist on resort wear that screams vacation vibes.

This is one trend that’s quite easy to adapt within your brand—just take a look at all these products that prove it.

1

1. EXPANDING TOTE

2. TUMBLER & COOLER

3. THE LIFE & LOVE OF THE SEA

4. GEL PEN

2

4 3

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FRESH FINDS | Life Aquatic

engaging tool for anxiety and stress-relief 1

3 2

1. SALTY-SWEET SNACK KIT

2. IRIDESCENT MUG

3. FIDGET BOTTLE

4. SONY® COMPACT SPEAKER

4

updated IP67 waterproof and dustproof design

138

FRESH FINDS | Life Aquatic

1

1. BEADED BRACELETS

2. COTTON LONG-SLEEVE TEE

3. GRADIENT SUNGLASSES

4. EYEWEAR POUCH

3

4

2

CLICK HERE to view this collection on our Portal, where you can request quotes and collaborate with your Brand Consultant.

mood music for your 2024 trends shopping — play me!

ABOUT BOUNDLESS We want to put your brand in people’s hands. Unite people with your brand through products designed to leave a lasting impression. Our Boundless team of brand consultants and our proprietary tech solutions help our clients build creative campaigns and curate thoughtful products that will be kept, used, and appreciated.

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Created by Boundless, 2024.