Systems Contract News - October 2025

YOUR INSIDER BUSINESS RESOURCE FOR MORE THAN 30 YEARS

SOUND ADVICE

Music and the Retail Experience A Reel-to-Reel Restoration The Value of Consistent Sound A Love Letter to the Boundary Mic Sennheiser Celebrates 80 Years

AVNETWORK.COM

OCTOBER 2025

THE INTEGRATION GUIDE TO

ALSO IN THIS ISSUE

DIGITAL SIGNAGE

CONTENTS

There’s something here for every audio-lovin’ integrator. Learn how a high school reunion prompted a reel-to-reel tape restoration, why consistent sound matters across facilities, and much more.

People 16 Executive Q&A GraceNote’s Michael Fay explains acoustics for architects in his new book.

By Mark J. Pescatore

18 Executive Q&A

30 AI and Live Events When it comes to streamlining workflows, what’s the new reality?

36 Dante and the Single Pane of Glass

By Michael Grotticelli

True interoperability is critical for Pro AV systems.

32

Vanco’s Mark Corbin is navigating his company

38 Historic Hotel Gets Audio Upgrade The Surf Club adds modern sound while respecting its

39 An Unsung Microphone Hero

By Mark J. Pescatore

Business

Every integrator should love boundary microphones.

22 Restoring the Spirit of Radio

By Sam Intihar

A rediscovered reel-to-reel from 1976 gets digitized

Viewpoint

for the 21st century.

By Chuck Gloman

42 Is Anyone Using Your New Tech?

26 Shopping to the Beat

This is what’s really happening in today’s corporate

Music can help drive the retail shopping experience.

28 The Power of Predictable Audio Performance

By Jim Kidwell

architectural heritage.

through AI, tariffs, and the future of HDMI.

By Graeme Harrison

Technology

spaces.

The Integration Guide to Digital Signage

Consistent sound matters, especially in hospitality

32 The Art of Digital Signage

and retail.

It’s not just for messaging and menus anymore.

By Matt Czyzewski

By Wayne Cavadi

By Andie Mace

Departments 4 SYSTEMS CHECK 6 NEWS 20 NEWSMAKERS 40 PRODUCTS

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avnetwork.com // October 2025 // SCN

3

SYSTEMS CHECK

MARK J. PESCATORE Content Director

EMAIL

mark.pescatore@futurenet.com

Is Courtroom AV Out of Order?

“C

ounsel, please approach.” Cue the white noise!

Gone are the days of a judge covering the mic or talking in whispered tones during a sidebar, at least in Palm Beach. How do I know? In August, I

served on the jury for a civil case.

Several people asked me the same question: Did you try to get out of it? For context, you should know I keep copies of the U.S. Declaration of Independence and U.S.

FACEBOOK

facebook.com/ systemscontractor

Constitution within reach at my desk. Old Glory flies at my home on national holidays. I am a proud American and truly believe jury duty is an important civic responsibility. Of course I tried to get out of it.

I showed up to the Palm Beach County Courthouse unshaven and not dressed for success. Then, I played my ace—when asked about my occupation, I said journalist.

LINKEDIN linkedin.com/company/ systems-contractor-news

Nobody wants a nosy journalist poking around their case, right? I knew there was no way I’d get picked.

I got picked.

The trial took five days. There’s a lot more downtime in a real trial than what you see on TV, so I had plenty of time to evaluate the Pro AV tools in use. I wasn’t allowed to take

X x.com/scnmag

any photos of the courtroom after the trial was complete, but I solemnly swear this is what I observed.

First, that white noise I previously mentioned came through loud and clear on in-ceiling speakers strategically installed above the jury box, counsel tables, and the gallery. It effectively and elegantly masked the sound from the sidebars between the judge and attorneys. Those same speakers also provided audio from the gooseneck mics at the judge’s bench, witness stand, podium, and counsel tables.

For this particular trial, spreadsheets and other paperwork were admitted into evidence. The attorneys shared these via their laptops on a 65-inch display next to the witness stand. As you might suspect, the small type didn’t translate well to the screen.

The only way to get a good look at the data was to zoom in, which was a challenging, often frustrating exercise for the attorneys.

While we’re on the topic of visuals, the trial had some witnesses appear via Zoom. I

The Palm Beach County Courthouse has invested in Pro AV technologies to improve the trial experience.

don’t like this trend, and I’d bet there are legal scholars who can better articulate the potential issues of hearing testimony from witnesses not present in the courtroom. That said, the use of videoconferencing became widespread during the pandemic—good luck trying to put that genie back in the bottle.

When I join a videoconference from my office, I’m framed properly, well lit, and sit in front of a neutral background. Let’s just say the people’s business is far less interested in webcam cinematography. We had one witness give testimony from the front seat of a car. The angle was … not

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OCTOBER 2025 VOL. 32 NO. 10 CONTENT

Content Director Mark J. Pescatore, Ph.D. mark.pescatore@futurenet.com Senior Content Manager Wayne Cavadi Contributors Matt Czyzewski, Chuck Gloman, Michael Grotticelli, Graeme Harrison, Jim Kidwell, Sam Intihar, Sean Wargo Art Editors Rob Crossland, Sam Richwood Production Managers Nicole Schilling, Heather Tatrow A DV E R T I S I N G S A L E S

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flattering. Even the judge’s webcam image wasn’t centered, and her black robe didn’t do the auto exposure any favors.

Every remote witness had issues with the videoconferencing platform, from an inability to see the judge to muted audio. The Zoom tech support force was strong with this judge and all problems were resolved, but they took time and were distracting.

While the courtroom generally overlooked the amateurish video, audio was another story. Every remote witness could be heard clearly (once they were off mute). I don’t discount the importance of visuals, but it was very clear that the trial’s spoken interactions were the top AV priority.

Yes, there were some technical glitches during the trial, but they were almost exclusively human error. That does not in any way discount the importance of the Pro AV work being done in today's courtrooms.

For those of you who design, install, or maintain courtroom AV systems, we the jury sincerely thank you for your service.

4

SCN // October 2025 // avnetwork.com

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NEWS

AVI-SPL Acquires CCS Southwest

J

NDI Appoints Global Advisory Board Last month, NDI formed its inaugural Global Advisory Board, uniting top industry

ust weeks after announcing the 26North Partners acquisition of AVI-SPL

leaders from across the video technology ecosystem to support NDI’s continued

was complete, AVI-SPL has acquired CCS Presentation Systems Southwest

growth, innovation, and worldwide adoption. The NDI Advisory Board will provide

(CCS Southwest), an AV design and systems integration firm headquartered

strategic counsel on interoperability, standards development, developer outreach,

in Mesa, AZ.

and broader ecosystem opportunities.

CCS Southwest has a 34-year history of serving customers in the Arizona

Steve Taylor, chief product and technology officer at Vizrt, will serve as chair of

market, with a focus on continuously optimizing communications and collaboration

the Advisory Board, bringing deep product and industry expertise to lead this

solutions for the modern workplace and campus. While CCS has locations across the

strategic group. “These are some of the most respected names in the industry, and

United States, AVI-SPL has only acquired CCS Southwest, the operating entity

they’re joining because they want to see the NDI ecosystem grow and expand into

serving Arizona, to strengthen its resources in the region. The combined portfolio of

new areas,” he said. “We hope the growing number of users see this announcement

AVI-SPL and CCS Southwest will deliver AV, UCC, and experience technology

as further proof that NDI has strong backing and momentum as we invest in the

solutions, along with a suite of professional, managed, and support services.

future.”

“Our vision is to help organizations everywhere work smarter and live better,”

The six additional members are Jeff Moore, EVP and chief marketing officer,

said John Zettel, CEO of AVI-SPL. “We believe by bringing CCS Southwest’s

Ross Video; Laurent Masia, senior director of product line management,

resources and regional knowledge together with AVI-SPL, we will ensure an

NETGEAR; Fintan McKiernan, CEO, Ideal Systems; Mahmoud Al-Daccak, video

elevated local customer experience where our customers need us most.”

technology expert, MulticoreWare; Andy Carluccio, head of client innovation,

“As the co-founders of CCS, my wife Beth and I are filled with pride and excitement as we look toward the next chapter for the

Zoom; and Miguel Coutinho, head of NDI. Each quarter, the board will meet to advise on emerging trends and

company we started 34 years ago,” said CCS founder and

technologies, as well as support NDI’s scaling efforts across software, hardware,

CEO John Godbout, who was named to the SCN Hall of

and cloud-based environments. Its formation underscores NDI’s mission to bring

Fame earlier this year. “What began as a two-person

open, high-performance IP video to every corner of the industry, from live

operation has grown into something far greater than

production and broadcasting to corporate, education, and streaming applications.

we could have ever imagined, thanks to the dedication

“The NDI Advisory Board reflects our commitment to openness, innovation,

of our employees, the loyalty of our customers, and

and community,” said Coutinho. “Each leader brings a

the support of our vendor partners. We are confident

unique perspective across media, AV, and networking, and

that AVI-SPL will carry this legacy forward with the

their guidance will help shape the future of NDI as we scale

same passion and commitment.”

into new environments, use cases and partnerships.”

John Godbout

Ross Video Acquires LAMA

R

WeQuote Expands to North America

oss Video has acquired LAMA, a developer of audio production software

F

known for its innovative live mixing solutions. This move strengthens

across Europe, WeQuote is now expanding to North America, giving integrators

Ross Video’s audio solution set and core audio technology, while bring-

a tool that fits their workflow.

ing in a highly experienced team in audio-focused solutions.

LAMA’s software is designed to streamline live audio workflows. Built for speed,

or AV integrators, managing quotes, projects, and client communications often means juggling tools that weren’t built for their business. Designed

by AV professionals, WeQuote is a software platform that makes quoting,

project management, and client updates simple, fast, and reliable. Already used

WeQuote’s U.S. launch marks a major milestone in the company’s global growth, helping AV professionals everywhere streamline their workflow and

flexibility, and integration, it supports use cases ranging from live broadcasts and

eliminate inefficiencies. “Integrators shouldn’t have to work around software,”

esports to corporate events and streaming. Its features address connectivity,

said Lee Roche, WeQuote co-founder and CEO. “WeQuote adapts to how teams

mixing, and mix automation with a modern, software-defined approach.

actually work, so they can

The acquisition reinforces Ross Video’s commitment to providing end-to-

focus on delivering great AV

end solutions for live production. With LAMA, Ross customers will gain access to

experiences instead of

fully integrated audio mixing tools that complement their existing video

fighting spreadsheets

workflows, removing silos and streamlining production.

and emails.”

“We’re always listening to our customers, and they kept telling us how impressed they were with LAMA’s intuitive approach to audio mixing,” said Nigel Spratling, VP of production switchers at Ross Video. “When we took a closer look, it was clear LAMA had built something truly special: technology that’s modern, efficient, and aligned with the needs of today’s operators."

6

SCN // October 2025 // avnetwork.com

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NEWS

Interactive kiosks in the Welcome Center share product info as well as company milestones and more.

LifeWave Invites Sales Reps to Boldly Go … to the Welcome Center

H

igh-end LED technology driven by PIXERA

Schmidt, delivered via a Proto Epic holographic

and company milestones. Finally, the futuristic

media servers is taking sales reps on an

display. From there, they enter the Time Travel

Beyond Tomorrow area uses transparent LG OLED

immersive journey to the stars and back

Tunnel, a cinematic corridor lined with Megapixel

cylinders to display layered content about the

at the sci-fi-themed LifeWave Welcome Center in

Ventana microLED panels–including 0.8mm video

company’s upcoming products, giving the

Draper, UT.

walls and a custom 1.25mm ceiling configuration–

impression of the content floating in space.

Commissioned by LifeWave founder and Star Trek enthusiast David Schmidt, the Welcome Center is a permanent experiential space designed to inspire and

displaying content related to the company’s history and product offerings.

According to Bengtsson, the PIXERA platform not only handles playback for all four zones but also

The LED display system, which was the largest

allows easy integration with third-party systems. For

engage the wellness company’s

architectural deployment of

example, the server software’s built-in PIXERA

most senior brand

Megapixel Ventana when it

Control allowed Original Syndicate to write custom

ambassadors. Emmy Award-

debuted last fall, is driven by a

code within PIXERA to trigger specific content, such

winning designer Doug Drexler,

stack of PIXERA two QUAD

as automatically switching languages in the

known for his work on various

Gen.2 media servers. “The

hologram sequence based on the group being hosted.

Star Trek series and films, was

initial design called for a series

“That was a huge value-add,” he added. “We didn’t

brought in to oversee the

of portrait LCDs in the

have to rely on external show control systems—we

creative design of the space,

tunnel,” recalled Marcus

could do it all natively within PIXERA.”

with California-based

Bengtsson, CTO of Original

integrator Original Syndicate

Syndicate. “But we were able

PIXERA, Bengtsson said. For simplicity, the entire

tasked with systems design and

to show, through real-time

system is operated via a single-button interface

the technical integration.

pre-visualization, how a

using an Elgato Stream Deck, although operators also

Visitors to the Welcome

Ease of use was also a major factor in the choice of

seamless LED solution would

have access through a 4K KVM system linked to a

Center (typically groups of

vastly improve the

dedicated control room.

successful LifeWave sales

experience.”

“Our aim was to create something immersive,

representatives, who are given

A series of interactive

20-minute guided tours of the

kiosks is next on the tour. Each

isn’t a typical corporate activation—it’s a permanent

space) begin their journey in the

kiosk features a 55-inch Sony

experience space, built to the same visual standards

Hologram Room, where they’re

OLED display to showcase

as a virtual production or broadcast environment.

product information,

PIXERA helped give us the creative freedom and

ambassador success stories,

technical scalability to make that happen.”

greeted by a life-sized holographic introduction from

In the Beyond Tomorrow area, transparent LG OLED cylinders give the impression of content floating in space.

NSCA Education Foundation Launches Legacy Program

T

he NSCA Education Foundation, the 501c3

The Legacy Program is designed to sustain

reliable and future-proof,” Bengtsson said. “This

companies or through NSCA. But many companies are simply too small to offer consistent training programs. That’s where NSCA can step in and make a real difference,” Baily said. “Beyond training, we also need to focus on attracting new talent. Like many others, I entered this industry by chance— without even knowing it existed. The NSCA

charitable activity affiliate of NSCA focused

long-term investments in career, talent, and

Education Foundation plays a key role in educating

on workforce development and industry

professional-develop resources that strengthen the

today’s workforce and raising awareness so the next

advancement, recently announced a significant

commercial integration industry. Bailey will

financial contribution from Ray Bailey, CEO of Lone

play an instrumental role in determining

generation can join us.”

Star Communications, to help support the founda-

how his contributions are applied.

giving back to the industry and

tion’s new Legacy Program.

Potential initiatives include specialized

supporting the next generation,” said

“Ray has always been dedicated to

Bailey is stepping back from his longstanding

training programs, such as AI-related

Tom LeBlanc, executive director, NSCA.

roles with NSCA and the NSCA Education Foundation,

skills for integrators, as well as events

“In the past, he has been recognized for

where he’s served in various leadership and Board of

and programs focused on attracting

his decades of leadership, service, and

Directors roles for more than two decades. He

young professionals to the industry.

lasting contributions to the integration

presented the donation in July during his final NSCA

“Most of what we do isn’t taught

Board of Directors meeting, coinciding with his

in traditional schools or

company’s transition to an Employee Stock

colleges—it’s learned

Ownership Plan (ESOP).

on the job through

8

SCN // October 2025 // avnetwork.com

community. Ray’s generosity will allow the foundation to fund highimpact programs for years to come.”

Ray Bailey

NEWS

Sony Hits the Road with AV Tech Expo Grass Valley Adds Native Dante Support to AMPP S

A new strategic collaboration integrates Dante within AMPP.

ony Electronics’ Professional Display Solutions group has embarked on an interactive

technology road show across North America

offerings, including professional BRAVIA displays,

G

(AMPP) through a new strategic collaboration with

This allows operators to mix Dante sources alongside

direct-view Crystal LED display, AI-enabled PTZs,

Audinate. The partnership brings seamless Dante

other IP audio formats within the GV Media Universe.

and device provisioning and management solutions.

connectivity directly into AMPP, allowing users to

As a result, Dante I/O is available through AMPP’s

Each stop will offer its own unique flair and

discover, manage, and route Dante audio streams

flexible licensing model, offering hourly and monthly

without external hardware.

subscription options. This gives customers instant,

through March 2026. Attendees to the AV Tech Expo, which launched in New York in late September, will be immersed in the company’s range of Pro AV

focus, with a rotating selection of partners and technologies, as well as opportunities for

rass Valley has announced the integra-

The new functionality is fully integrated into

tion of native Dante audio networking

AMPP’s microservices architecture, and is deployed,

within its Agile Media Processing Platform

scaled, and managed like any other AMPP service.

With support for up to 128×128 bidirectional

cost-effective access to professional audio

networking and education. Product experts will be

channels and latency as low as 1ms, the integration

networking, enabling rapid deployment for short-

available to answer questions and demonstrate the

delivers robust audio capabilities across any AMPP-

term productions, seasonal events, or dynamic

latest innovations for various professional verticals

powered workflow. By incorporating Dante into

scaling needs.

and applications. Plus, attendees will get a preview

AMPP, Grass Valley is enabling agile, software-

of upcoming technology before it comes to market.

defined audio routing that aligns with modern

significant step in expanding the flexibility and

Upcoming 2025 stops for the 2025-2026 AV Tech

“The addition of native Dante support marks a

production demands, whether in a studio, on location,

openness of AMPP,” said Adam Marshall, chief

Expo include Boston (Oct. 21), Los Angeles (Oct.

or in the cloud. The integration benefits a broad range

product officer at Grass Valley. “Customers can now

28-29), and Fort Lauderdale, FL (Nov. 12). In 2026,

of users across sectors including broadcast, live

incorporate Dante audio into their software-defined

the road show will visit Aurora, IL (Jan. 14), Plano,

events, corporate AV, worship, education, and

workflows with no extra hardware or long-term

TX (Jan. 21), Toronto (Februrary), and San Diego

esports—industries increasingly turning to remote

commitments, dramatically increasing both agility

(March).

production and distributed workflows.

and efficiency.”

Performance Audio Tour highlighting the

experience directly to them, our product experts

company’s touring solutions.

make it easier for those who design, install, and

JBL Professional to Visit 30 Cities with Installed Audio Roadshow

what’s new. It’s about making meaningful connections and letting the sound speak for itself.”

coverage, and control across hospitality venues, retail spaces, schools, houses of worship, and entertainment environments. Each stop will feature the latest solutions, along with insights into system

Audio Roadshow, a tour showcasing the brand’s

design best practices, hands-on product

commercial audio solutions in real-world

exploration, and networking opportunities.

“This tour was created for busy consultants and

in Los Angeles and will run through November

integrators who don’t always have the time to

with stops in Pittsburgh, Atlanta, Miami, New

travel just to evaluate the latest JBL audio

Orleans, Dallas, and more. The Installed Audio

solutions,” said Michael Schoen, VP and general

Roadshow is one of two national tours JBL

manager, North America Sales, HARMAN

Professional is embarking on this fall, with the JBL

Professional Solutions. “By bringing the

SCN // October 2025 // avnetwork.com

depend on our systems to stay connected with

specific demonstrations that highlight clarity,

JBL Professional has launched its 2025 Installed

environments. The roadshow kicked off last month

10

Unlike traditional tabletop showcases, the JBL Installed Audio Roadshow delivers application-

NEWS Sony’s CLED commercial video wall, which was demonstrated at CEDIA, is now being used in the residential market.

overlap, particularly within its existing customer base.

In fact, much of the company’s commercial growth was organic, as residential clients started installing Sonos products in their offices, gyms, and restaurants.

“Many business owners already experience the benefits of Sonos in their homes and want to bring that same intuitive, high-quality audio experience into their commercial spaces,” he explained. “That familiarity makes the transition almost effortless for integrators, because they’re not introducing a completely foreign platform; they’re extending something the client already knows, trusts, and loves into a new environment.”

Crestron has also seen growth in the crossover between residential and commercial spaces, according to Brad Hintze, the company’s EVP of global marketing. “We see light commercial spaces leveraging technology to deliver a compelling experience,” he explained. “These projects need pros

Need Meets Opportunity: The Rise of Resimercial

who know how to deliver that experience while

By Mark J. Pescatore

in the maturation of the custom integration business.

Contributing Factors

“It is definitely a growing channel for Sony,” she

McGraw said the convergence trend was significantly

added. “About 30% of our residential dealers

amplified during the pandemic. “With the rise of

s residential integrators gathered at CEDIA

purchased a commercial product from Sony last year,

hybrid work, remote learning, and connected

Expo/Commercial Integrator Expo (CIX) in

whereas a few years ago it was a very rare occurrence.”

lifestyles, people started demanding commercial-

Denver last month, many attendees were

Sony has seen a big increase in display products,

A

maintaining that it is super easy to use. That’s precisely what CEDIA integrators have been doing with Crestron. Given the growth opportunity and the experience within luxury homes, these spaces are a natural fit.”

grade tech performance in their homes,” he noted. “At

looking to grow their businesses by expanding into

including panels and projectors, overlapping between

the same time, commercial spaces such as offices,

commercial projects. They weren’t alone: Industry

markets. In fact, Thomas said the company’s CLED

university dorms, hospitality environments, and even

experts agree the convergence between residential

commercial video wall, one of several commercial

corporate lobbies began adopting more home-like

and commercial integration is experiencing substan-

displays it demonstrated at CEDIA Expo/CIX, has

design and comfort elements, including residential-

tial growth.

found a spot in the residential market.

style audio, lighting, and furnishings.”

CEDIA Expo/CIX, said there is strong data behind the

Familiarity and Relevance

the resimercial trend. “Part of it is organic

trend. “Both CEDIA and show organizers survey

ADI | Snap One’s VP of product management, Matt

development, as a lot of their residential customers

attendees annually, and we’ve consistently seen an

Kamp, said a number of the company’s product

are business owners and the customer wants to do

increase in the number of commercial projects being

categories are becoming increasingly relevant for both

business with someone they trust,” Thomas offered.

installed by traditionally residential-focused

residential and commercial applications. “We’ve seen

“Some integrators have pursued the business to help

integrators,” he explained. “This reflects a broader

strong overlap in the audio product area, where

diversify their customer base to ride out challenging

market shift where the lines between residential and

residential and light commercial work has significant

periods in the housing industry.”

commercial spaces, and the technologies used in

overlap,” he noted. “Additionally, high-quality

them, are continuing to blur. Resimercial is not only

outdoor products—designed for homeowners looking

resimercial trend. “When a client has already seen how

growing, it’s accelerating.”

for durable televisions, audio, and networking—

well their integrator delivers in the home, it’s a natural

translate well to light commercial work.”

leap to have that same team handle the business

Jason McGraw, group VP and show director of

CEDIA put a greater focus on resimercial opportunities at the show, including education sessions, manufacturer product training, and more

Luke Heckel, Sonos commercial sales lead, said his company is seeing a “significant and growing”

Since then, several factors continue to influence

Heckel agreed trust is a major driver of the

environment,” he said. “We often hear about integrators gaining substantial commercial business

commercial brands on the CIX show floor. “To be clear, the show’s core will always be rooted in the residential integration channel,” McGraw said. “But we’re evolving with the market and helping integrators tap into the fast-growing opportunities at the intersection of residential and commercial, because that’s where a lot of exciting business potential lies.”

Kathleen Thomas, head of custom install for Sony Electronics North America, said the convergence of residential and commercial is a “natural progression”

12

SCN // October 2025 // avnetwork.com

From left, Jason McGraw, Kathleen Thomas, Matt Kamp, Luke Heckel, and Brad Hintze

NEWS from existing residential customers who also own or

residential and commercial environments. By

manage businesses in need of technology integration.”

providing consistent connectivity and simplifying

As residential installers are beginning to do light

deployment and maintenance, robust networking

commercial work, Kamp said education is a key

solutions allow the technology to fade into the

factor. “At ADI | Snap One, we not only provide

background, so users experience both high

products that can translate from residential

performance and a clean, uncluttered space.”

environments to light commercial environments, but

So, is the resimercial trend a good thing?

also the training and support for installers to best

“Absolutely,” Heckel declared. “For integrators,

know how to adjust the products for commercial

diversification isn’t just smart, it’s essential.

environments,” he explained. “This support allows

Resimercial work offers a natural, low-barrier way to

installers to capitalize on new streams of income and

expand service offerings without having to retool an

revenue opportunities.”

entire business model. It allows integrators to

A Positive Trend?

strengthen relationships with existing clients, tap into new revenue streams, and remain busy during

Of course, manufacturers are challenged to balance

economic shifts that might slow purely residential or

the aesthetic needs of the residential space with the

purely commercial work.”

performance requirements of the commercial space.

For Sonos specifically, Heckel said the resimercial

Kamp argued that strong automated control systems

trend helps the company partner with integrators in a

are central to finding that balance.

broader range of projects. “It’s a win-win: Integrators

“With products like Control4 X4, which offers a

grow their portfolios, and customers enjoy consistent

sleek interface and is designed for enhancing the

quality whether they’re at home, at work, or

smart living environment for homeowners and

anywhere in between,” he added.

business owners alike, users can easily adjust

The number of commercial projects installed by residential integrators continues to grow.

Thomas also sees resimercial as a positive trend.

settings, routines, and controls through an updated

“Anything that diversifies the custom integration

mobile app, T4 touchscreens, or a web interface,” he

business and leverages the relationships that the

added. “Meanwhile, reliable networking ensures

integrator has with their customer to drive business

that these systems perform seamlessly in both

is a good thing,” she noted.

avnetwork.com // October 2025 // SCN

13

NEWS

Sennheiser Celebrates 80th Anniversary

By Mark J. Pescatore

“more deliberate” in their spending

Sennheiser sold millions of its HD 414 open-back headphones.

strategies.

The company allocates about 10% of its revenue to R&D, another strategy has contributed to Sennheiser’s success. But not every innovation is a hit. Daniel recalled

wireless system that started

the company’s failed “Surrounder” system

shipping this year.

D

from the late 1990s. It was a 5.1 personal

“Ten years ago, two

sound system embedded in an

r. Fritz Sennheiser once said engineers

researchers started to

oversized collar that looked like a

need room for crazy ideas. Apparently,

develop on a very specific

fashion accessory for Darth Vader.

that’s a winning philosophy in the audio

problem of RF fading

“Yes, it looked as awkward as it

world, as Sennheiser, the company he estab-

under certain conditions

sounds,” he quipped. “The audio

lished in 1945 as the Wennebostel Laboratory, is

and they wanted to get

quality was outstanding, but the

celebrating its 80th anniversary. Now in its third

rid of that,” Andreas

user experience was not the best.

generation, the family-owned company is head-

recalled. “There was no

quartered in Wedemark, Germany, led by co-CEOs

briefing for solving this—it was

Dr. Andreas Sennheiser and Daniel Sennheiser,

just two people that were smart

what the successes were, but also what we

and includes three additional brands: Neumann,

enough to crack this problem.”

learned along the way, because you need to try a

AMBEO, and Merging.

“And I think that’s exactly how we want to celebrate these 80 years—show

Andreas added that innovation is

lot of things. You need to successfully discover

Maintaining an independent, family-owned

not a straight-line process. Spectera

company has also been a smart strategy. “If you think

took a decade to bring to market, for

the breakthrough innovation that we all celebrate

not from quarter to quarter, but you think actually in

example, while the company’s HD 414

like Spectera.”

innovation cycles that are 10 years and longer, then

open-back headphones, which sold in

So, what can we expect from the next 80 years of

you’re able to create something that is really

the millions after debuting in 1968, were

Sennheiser? “Well, I think from a general stream, we

differentiated and meaningful for our customers,”

a “late-night invention of a genius

just continue to engage much more with our end

said Daniel. “So, the success is based on the

acoustic vision.”

users,” Andreas said. “Our rock stars very often are

independence that we have in thinking and in

ways that don’t work before you can actually create

Sennheiser has also gone beyond audio in recent

not only on stage, but they’re actually

creativity but also based on all these great engineers

years, introducing videobars into its TeamConnect

also backstage making the whole

and people around the globe, which are working and

conferencing ecosystem. Andreas said the move was

production run smooth. These are the

contributing toward the success that we have.”

a reaction to the realities of the Pro AV business.

people that give us input for the next

Originally, the company was simply controlling

iteration of our product innovation

its eight decades. The company introduced the first

cameras through its TeamConnect ceiling

pipeline.”

wireless microphone in late 1950s, and its MD 421

microphones, but end users wanted videobars.

Sennheiser has had its share of milestones over

microphone from 1960 is still used in studios today.

“We look at this more from a necessity of a total

Spectera is no doubt the latest addition to that list;

system approach,” Daniel added. “It’s driven by the

it’s the company’s new WMAS-based digital

application. We’re very strong in the higher education market. Hybrid learning, since COVID, has been a reality. It’s also been in the corporate market.

Our stronghold still is audio, and we believe in …

Dr. Andreas Sennheiser (seated) and Daniel Sennheiser

being able to include people from the outside but also include everybody in the audience through our TeamConnect system.”

The Sennheiser Sourrounder was innovative but not successful.

As far as the audio market in general, Andreas said the company experienced a huge surge in demand following the pandemic. Business has remained strong for large rental and production companies, as well as broadcast and top touring artists. However, demand has slowed in more recent years, with small and mid-sized companies being

The Spectera WMAS-based digital wireless system took a decade to get to market.

14

SCN // October 2025 // avnetwork.com

NEWS

August Bump: Improving Trends or Outlier?

By Sean Wargo

W

This correlates with the broader inflation

comments suggest staffing levels remain

indicators, showing slight upticks in more recent

conservatively low as a hedge against potential

readings. The U.S. federal government’s preferred

slowdowns, putting some strain on existing resources.

ith a score above 60, the AV Sales Index

indicator of inflation, the core PCE, ticked up to 2.9% in

once again presents us with a question:

July, the highest rating since February, though only up

monthly survey of the AVIXA Insights Community, a

The Pro AV Business Index report is derived from a

Are we witnessing an improving market

0.1 points from June. Still, these factors did not appear

research community of industry members that tracks

situation or just a one-month outlier? The last time

to blunt the sales results reported by the AV channel in

business trends in commercial AV. The report

the index topped 60 was back in March, with the last

August.

comprises two diffusion indexes: the AV Sales Index

sustained period in early 2024. Whether an outlier or

On the employment side, the AV Employment Index

(AVI-S) and the AV Employment Index (AVI-E). In each

not, the longer-term trend shows definite improve-

continues to show a slow and steady result, in

case, an index above 50 indicates an increase in sales or

ment from late 2024 and early 2025, indicating accel-

alignment with the broader job market. The index

employment activity.

erated growth as we enter the final phase of the year.

dipped only 0.2 points to 55.5, showing marked

The general upward trend may reflect a bit more certainty relating to the tariff situation. The data does

consistency from month to month.

Visit www.avixa.org/AVindex to access the free monthly Pro-AV Business Index reports and learn

Broader employment data came in lower than

more about the methodology. For more information

show a decline in the percentage of providers who

expected for August, demonstrating a limited amount

about joining the AVIXA Insights Community, visit

report the political environment as a challenge, though

of hiring. The same could be said of the AV space, which

www.avixa.org/AVIP.

inflation and rising costs remain an issue.

continues to show hiring at a low pace of growth. Some

Sean Wargo is the VP of market insight for AVIXA.

SCN382.fn.indd 15 DVIGear_DP-2Xxxx-AOC_HPT-Ad_SCN_2025-02_07Jan2025.indd 1

16/09/2025 11:59:45 1/7/2025 4:46:54 PM

PEOPLE EXECUTIVE Q&A

Knowledge is (Audio) Power GraceNote’s Michael Fay explains acoustics for architects.

By Mark J. Pescatore

Michael Fay Position: Owner/Principal Company: GraceNote Design Studio Overtime: In my spare time, I enjoy stock investing, cooking, sports, and listening to apologetics podcasts.

having more influence over a building’s acoustics

delivering the appropriate reverberation time for the

than any other: architects.

most demanding use of the room.

SCN: What prompted you to establish GraceNote?

SCN: When acoustics are not part of that initial

(T60) in terms of a single, fully inclusive number of

Michael Fay: I’m now semi-retired. I spent the last 15

process, how do you fix it?

seconds. Yet, when a single number is used, the more

years of my full-time employment as the senior design

MF: That’s a good question, but one that doesn’t have

accurate description is Tmid, which is the number you

consultant at Sound Image in Escondido, CA. I was also

an easy answer. It depends.

get when you average the T60s at 500 Hz and 1 kHz.

Almost everyone talks about reverberation time

the GM of their contracting division for five years.

Before leaving, I hoped to stay somewhat active in

What problem(s) needs fixing? Is there excess

In almost all rooms, each octave of audible sound

reverberation or echo causing speech intelligibility

will have a different T60, and sometimes they are

the AV and acoustics field, but at a much slower, less

and/or music clarity problems? Are there issues

radically different. It’s necessary to understand that

stressful pace. I knew my lifetime of design skills and

related to standing waves (room modes)? Or is there

Tmid is only the beginning of a much larger question:

experience would still have some value, so I set up

an ambient noise or noise isolation issue? Each of

What is the T60 at each octave between 63 Hz and 2

GraceNote as an audio, video, and acoustic

those requires a unique treatment scheme for

kHz, and how much do they differ?

consultancy. Metaphorically, grace signifies my

correction. When acoustical objectives are not

intention to approach both life and work with a

included during the initial design of a sound-critical

SCN: Generally speaking, what are the toughest

grace-filled mind and heart. Note symbolizes the

space, resolving such problems later usually

venues for sound design?

importance of music and sound in my endeavors.

necessitates significant time and expense.

MF: In my experience, house of worship centers are the most challenging, followed by multi-purpose

SCN: You recently published your first book, Acoustic

SCN: What are one or two acoustic design concepts

venues. I’ve worked on a wide range of Judeo-

Essentials for Architects. That’s a pretty narrow

you find yourself explaining repeatedly to prospective

Christian denominations, including extremely

focus—was there a specific project that inspired you

clients?

contemporary non-denominational worship centers,

to write it?

MF: Echo and reverberation are not synonymous or

liturgical Catholic sanctuaries, Reform Jewish

MF: There was no specific project, but as I explain in

interchangeable terms. When people say, “We can’t

synagogues, and everything in between.

the introduction: “As both a sound and acoustics guy I

hear the pastor,” they almost always mean they can’t

often felt and experienced an acoustical disconnect

understand the pastor. Volume isn’t the issue, clarity is.

venues—are essentially performing arts centers.

between those who design buildings and those who

Also, sound absorption is not the same thing as sound

They require many of the same audio, video,

must live and work in them. During countless

blocking. Like all technical fields, acoustics has its own

lighting, and acoustical capabilities. And,

interactions, I realized how many architects are

unique vocabulary.

unfortunately, as many traditional HOW

unknowing or unclear about how their designs impact a room’s acoustics.”

Most worship centers—and many multi-purpose

denominations feel the need to transition toward SCN: If possible, can you distill architectural

more modern worship music and technology, their

acoustics down to a few key points?

building’s acoustics often don’t advance at the same

tutorial as a white paper. While it was shared,

MF: Yes. This is the theme of Chapter 20 in my book.

time. In other words, offering fully amplified

presented at the 166th meeting of the Acoustical

Understanding and designing for good architectural

contemporary worship music in a room designed for

Society of America conference in 2013, and embraced

acoustics boils down to four key points:

traditional hymns, accompanied by choir and organ,

In 2010, I began writing the first edition of this

by a few, it lacked the scope and graphic support needed for further publication. In 2022, I felt compelled to revisit this material with renewed enthusiasm.

• What are the room’s most demanding audio • Where can we put it (it being acoustical treatments or finishes)?

SCN: How important is it to make acoustics part of the architectural design process?

MF: Very. Ultimately, architects are the creators and

is a guaranteed recipe for cacophony.

activities?

• What does it look like?

• How much does it cost?

SCN: If budgets are tight, what sound system elements can’t be compromised?

MF: Loudspeakers and system-level DSP. Get those right and everything else will fall into place much easier.

coordinators of all construction decisions being made.

SCN: What’s the secret formula for

They are both the composers and conductors of an

delivering better intelligibility?

work with lesser microphones,

orchestra consisting of the owner(s) and many

MF: Presuming we’re talking about a

monitors, amplifiers, and mixing

diverse consultants and contractors. One

room that uses a sound system for

consoles and still deliver good

distinguishing feature found in every room is its

voice amplification, the three most

sound—if the loudspeakers are good

acoustical characteristics. Unfortunately, this thing

important pieces of the puzzle are

quality, have the appropriate

we call acoustics is not well known, understood, or

selecting the appropriate

dispersion patterns, are properly

even taught in most architectural schools. Because of

loudspeakers, mounting and aiming

mounted, and have adequate signal

this, my book is tailored to the one group of people

them correctly, and defining and

processing for fine tuning.

16

SCN // October 2025 // avnetwork.com

Most experienced audio pros can

PEOPLE EXECUTIVE Q&A

Commercial AV Momentum

Mark Corbin

Vanco’s Corbin navigates AI, tariffs, and the future of HDMI.

and spend time on the links when I can. And, like a lot

Position: President Company: Vanco International Overtime: I spend a lot of my free time with my wife and three daughters. I also play and coach basketball of people in the AV industry, music is a longtime

By Mark J. Pescatore

banning or sanctioning products from a disfavored

passion of mine.

source. Increasingly, though, TAA compliance is just baseline policy. End customers and integrators alike SCN: How long have you been with this company, and

benefit from maintaining unified procurement

increased demand in hospitality, education, corporate,

what are your responsibilities?

standards rather than juggling different rules for

and light commercial spaces, especially for scalable AV

Mark Corbin: I’ve been with Vanco for the past 14

different projects. If some of your projects need to be

over IP systems. As more integrators serve hybrid

years, though as a family business, it’s been part of my

TAA compliant, it’s easier for all of them to be.

environments and mid-market projects with tighter

entire life. I joined as VP of distribution markets in

budgets and higher expectations, Vanco’s focus on

2011, overseeing sales strategy, product placement

SCN: How is AI impacting Vanco’s current product

and development, and distributor training programs.

lines and product development?

These days, as president, I’m responsible for overall

MC: As tempting as it may be to jump on the AI

SCN: Some experts say HDMI’s days are numbered,

strategy, including growing our business and core

bandwagon, these aren’t the only solutions the market

while others expect it to coexist with USB-C for some

brands, adding new product categories and markets,

needs right now. We’re focused on developing core

time. As a cable manufacturer, what do your experts

and ensuring operational discipline. I still keep a hand

physical, transport, and data layer solutions that

(and sales) tell you?

in sales as well, managing key accounts in the

deliver reliable, affordable, full-featured solutions.

MC: I think the rumors of the death of HDMI are greatly

distribution markets division.

That said, the AI revolution is driving digitalization and

exaggerated. USB-C is deceptively complicated and

increased uptake of network-based delivery, because

extremely length-constrained. Certified USB-C cables

modular, easy-to-deploy solutions has struck a chord.

SCN: What brands fall under the

AI cannot optimize what it

that can handle UHD video as well as data are worth

Vanco International banner?

cannot see. There have been

their weight in gold. That’s not to say HDMI is simple,

MC: We like to say, “You can spec

some ripple effects for us:

but it’s the devil the industry knows. There’s going to be

a whole project with Vanco.”

enabling more standardized

a reasonably long transition period as more affordable

That’s possible because we’ve

network-based management of

and reliable USB-C extension and distribution products

brought together several flagship brands under one

all Vanco devices, incorporating Dante AVoIP support

roof, which lets us offer both technical excellence and

into all our new audio products, and launching the fully

impressive breadth. There’s the core Vanco brand, of

updated EVO-IP 2.0 AV over IP distribution platform to

SCN: What’s one product area that potential

course, which includes cables, mounts, adapters and

support this changing ecosystem.

customers are surprised you offer?

come to market and undergo field testing.

MC: Customers who rely on Vanco to supply certified

accessories. Evolution is our AV distribution brand, with AVoIP solutions, selector switches, HDMI splitters

SCN: How important has AVoIP become to the

HDMI cables for every single project are often shocked

and extenders, IR kits, and accessories. Beale Street is

hospitality vertical?

to discover we have 70V architectural speakers, two

our premium audio line, home to the Sonic Vortex

MC: As streaming has simplified residential AV

and four-channel 1000W amplifiers, and audio matrix

speakers. Since acquiring the brand in 2017, we’ve

systems, it has introduced new complexity and

pre-amps for a complete commercial audio solution.

expanded it to a full audio solution stack, with amps,

demands for venues like sports bars and restaurants.

Then again, those who rely on our EVO-IP platform to

pre-amps, outdoor speakers, and accessories. Finally,

It’s now central to hospitality AV. Digital signage,

deliver video wall content often have no idea we also

PulseAudio is an amplifier and audio accessories line

room control, guest entertainment, and locale-wide

have the tilting mounts they need to install the screens.

packed with purpose-built audio distribution solutions.

video distribution require products like EVO-IP 2.0

We like pleasantly surprising our customers—and

We’re also the preferred partner for Procell Batteries

with auto-discovery, video wall signage, and VLAN-

when we do it enough times, they eventually learn that,

and the exclusive partner for Monster Power and Surge

free setup in spaces like these which require flexibility

whatever they need, they should check with us first.

Centers distributing to the Pro AV, electrical, and

and the ability to scale. These projects also face very

security markets.

high staff turnover, so they benefit from extreme

SCN: What’s next for the Pro AV industry?

simplicity. EVO-IP has a very user-friendly, web-

MC: I’ve got three major trends at the top of my mind.

SCN: While they are not directly linked, has all the

based GUI that employees can operate from an

First, AV over IP ubiquity across commercial,

tariff talk sparked interest in Vanco’s range of

Android or Apple table. Third-party control is

hospitality, and upper-tier residential installs (it’s

TAA-compliant products beyond government

completely optional. That simplicity is a huge benefit

been a long time coming). Paired with that, I’m seeing

customers?

in this fast-paced vertical.

increased demand for remote management, especially

MC: There are certainly some overlapping drivers. The

as integrators balance growth with fewer truck rolls

ongoing tariff saga has foregrounded regulatory

SCN: Which business area is growing more for Vanco,

and tighter margins. And finally, as integrators take on

uncertainty, and no one wants the rug pulled out from

residential or commercial?

a higher volume of mid-market jobs, I’m tracking

under them. Specifying TAA-compliant products is a

MC: While residential remains a strong and steady part

demand for standardized, scalable kits and bundles

hedge: If you’re sourcing gear exclusively from friendly

of Vanco’s business, commercial is where we’re seeing

(UCC, DSP, networked video) to simplify quoting and

nations, you’re less likely to be impacted by a new policy

the fastest growth. This momentum is being driven by

deployment.

18

SCN // October 2025 // avnetwork.com

PEOPLE NEWSMAKERS AUDIOLOGIC has been

reseller and distributor. The company has been a

appointed official distributor

trusted reseller of FOR-A for more than 25 years.

portfolio in the U.K. and

MIDWICH and AUDINATE announced a new U.S.

Ireland. Audiologic has a

distribution partnership aimed at accelerating

PPDS Expands Leadership

long-standing and successful relationship as

access to scalable, networked AV solutions. The

PPDS has appointed experienced indoor and

distributor of Q-SYS in the U.K. This new

partnership provides a better way to manage and

outdoor dvLED integration specialist,

appointment to be official distributor of QSC Audio

distribute Audinate’s portfolio to integrators in the

JEROEN FELDMAN, to its European

solidifies a wider relationship between both

United States by enabling greater channel

technical sales team. Assuming the role of

companies and significantly broadens the product

effectiveness and improved management of

solution manager dvLED, Feldman brings

portfolio and expertise at Audiologic for all QSC

subscription renewals, term licenses, and support

more than more than 19 years of knowledge

products within the AV market, specifically

and maintenance agreements. Midwich will offer

and experience, specializing in indoor and

catering to the systems integration market.

Audinate’s technologies, supported by Midwich

outdoor installations for a broad range of

Plus, the company’s technical services team.

settings including music festivals, football

for the QSC Audio product

B-TECH AV MOUNTS announced a new

stadiums, shopping malls, boardrooms,

distribution agreement with SYSTEAM GMBH, an

QUEST MARKETING is now RENKUS-HEINZ’s

large conference centers, and more.

IT distributor based in Ebensfeld, Germany. This

new sales representatives in Florida. This new

PPDS has also updated its EMEA sales and

strategic partnership supports B-Tech’s

collaboration aims to enhance Renkus-Heinz’s

global marketing management teams with

continued growth in the DACH region and marks

presence in Florida and Puerto Rico, bringing its

the promotions of JAE O CHOI PARK and

SYSTEAM’s expansion into the Pro AV sector. The

range of loudspeakers to even more customers.

RON COTTAAR to lead the company’s

collaboration will give SYSTEAM access to

Formed in 1996, Quest Marketing is a Florida-

amplified growth ambitions.

B-Tech’s full portfolio of AV mounting solutions,

based technology rep company that works with

covering everything from dvLED and digital

audio, video, lighting, and music companies that

director in 2022, has held the role on an

signage to videoconferencing and multi-screen

offer innovative solutions.

interim basis since 2024. He will now

video walls.

Park, who joined PPDS as European sales

officially oversee all European sales and SOUNDTUBE ENTERTAINMENT appointed

support activities. Since joining the company

FOR-A America and TECNEC DISTRIBUTING have

PROFESSIONAL SALES AGENTS (PSA) as its new

three years ago, Park has consistently

entered into a distribution partnership, making

manufacturer representative for Texas, Oklahoma,

demonstrated strong leadership and

TecNec FOR-A’s first-U.S.-based distributor.

Louisiana, and Arkansas. PSA will represent

resilience, serving as a key pillar in PPDS’

TecNec will carry FOR-A’s systems for broadcast,

SoundTube’s complete portfolio of commercial

commercial success and playing a vital role in

professional video, and the house of worship

audio products, including Dante-enabled PoE

driving growth in key markets and regions.

market, with a focus on the HVS-190 1 M/E video

speakers, in-ceiling and surface-mount models,

Supporting the bigger picture, Cottaar

switcher series. TecNec, a subsidiary of Tower

outdoor and landscape systems, line arrays, and

will now serve as head of global marketing,

Products, is also well established as a premier

SolidDrive invisible sound transducers.

leading his teams around the world and devising new strategies to expand PPDS’ global presence and sharpen the PPDS brand

D-TOOLS has added industry

Jetwave Wireless as director of sales. Most recently,

and values on a local, regional, and

veteran UTZ BALDWIN as its

Haring was a managing member at Red Label

international scale. Now in his seventh year

new head of data solutions. A

Productions, overseeing the sound, lighting, and

at PPDS, he has played an instrumental role

former systems integrator and

event production company.

in the continued development of the

longtime D-Tools user, Baldwin

organization, making him a key driver in its

brings firsthand experience and

PLEXUSAV appointed JIM

future achievement and an invaluable

deep industry insight, having

REINHARDT as U.S. sales

member of the senior leadership team.

previously served as chairman and CEO of CEDIA,

manager. With extensive

where he launched the organization’s first formal

experience at companies

research department. Most recently, Baldwin was

including tvONE, WyreStorm,

at Sharp NEC Display Solutions

VP of innovation at Builder Homesite. In his new

and Crestron, Reinhardt brings

Europe GmbH. Planar has also

a deep understanding of both

welcomed back MARK AULTMAN

Utz Baldwin

role, Baldwin will lead market research and guide

Jim Reinhardt

the evolution of the D-Tools Industry Information &

the technology and the needs of integrators and end

as regional account manager for

Insights (I3) initiative.

users across the AV industry. This appointment

Florida and the Caribbean, and added MAURA FITZGERALD as

continues PlexusAV’s growth, presence, and impact LECTROSONICS welcomed NICK

in the U.S. market.

Mark Aultman

HARING as Eastern U.S. regional

Nick Haring

regional account manager for Metro New York. Fitzgerald comes

sales and technical manager.

PLANAR welcomed FILIP

to Planar with more than a decade

Haring will play a vital role in

COGGHE as VP of sales,

of experience in account

Lectrosonics’ business across

marketing, and service for Europe.

management, customer

20 states, representing

Cogghe joins the company with

engagement, and channel sales.

Lectrosonics products to

more than 25 years of experience

dealers, rep firms, and systems integrators, as well

Aultman, too, brings nearly a

in the AV and display technology

Maura fitzgerald

decade of experience with Planar,

as existing and future customers. He held a variety

Filip Cogghe

industries, most recently serving

during which he successfully expanded the company’s

of managerial roles at Guitar Center before joining

as sales director for global and strategic corporate sales

LED and LCD footprint in the Southeast United States.

20

SCN // October 2025 // avnetwork.com

NEWSMAKERS PEOPLE

Jessica Tropea

NEUTRIK AMERICAS has added

SPINETIX appointed ANNABELLE

company’s repair efforts support digital signage and

JESSICA TROPEA to its team as

KAYYE as U.S. national customer

more in a number of vertical markets, including retail,

customer solutions engineer–

success sales manager. In this

hospitality, restaurant, and education.

fiber optics. With more than a

newly created position, Kayye

decade of experience in technical

serves as the point of contact for

WISYCOM SRL transitioned in its

sales, fiber optic solutions, and

members of the SpinetiX Channel

corporate management,

Partner Program in the United

appointing DAVIDE MORISANI as

customer-focused engineering,

Annabelle Kayye

Tropea brings a wealth of industry knowledge to the

States and will focus on strengthening partner

CEO and GERRIT BUHE as CTO,

position. Prior to joining Neutrik Americas, Tropea

relationships, streamlining access to SpinetiX

while ANDREA BULFON will

held key roles at Fiber Instrument Sales (FIS) and

resources, and delivering a comprehensive channel

BTX Technologies.

enablement experience. With a strong background in

continue as COO and MARIKA Davide Morisani

to chief sales officer (CSO). These

The SONOS board of directors

will help partners deepen their expertise in the SpinetiX

changes mark a natural step in a

has appointed TOM CONRAD as

product portfolio, identify new growth opportunities,

business development plan that

CEO. Conrad, who served as

and maximize the business value of their projects.

began in 2022 to streamline

interim CEO since January of this

Tom Conrad

STANGHERLIN has been promoted

account management and project consulting, Kayye

operations and prepare Wisycom

year, will remain on the board.

USSI GLOBAL promoted ERIC

The company has achieved

WEBB to VP of information

notable progress under Conrad’s

technology and logistics. He has

leadership as interim CEO. This includes setting a

been with the company for 16

new standard for the quality of Sonos’ software and

years and spent the last five years

product experience, clearing the path for a robust

global market.

Andrea Bulfon

Marika Stangherlin

as director of IT and logistics. In

new product pipeline, and launching innovative new

Eric Webb

software enhancements to flagship products Sonos

operations for IT and logistics, encompassing depot

Ace and Arc Ultra.

repair services and field-based electronic repairs. The

avnetwork.com // October 2025 // SCN

for future growth in an evolving Gerrit Buhe

21

his new role, Webb leads

BUSINESS AUDIO RESTORATION

Restoring the Spirit of Radio A rediscovered reel-to-reel recording from 1976 gets digitized for the 21st century.

By Chuck Gloman

H

ave you ever played a record from the 1970s?

If you took care of it, it probably sounds as good today as it did back then. How about

a cassette or 8-track tape from the same time? If the tape hasn’t broken, you’ll notice that the highs aren’t as crisp, and it probably doesn’t sound like you remembered. But just like a record, every time you play this media, the quality diminishes slightly.

Nothing lasts forever, especially media.

On June 10, 1976, Hazleton High School Retro Rap

aired its last 90-minute program. As a high school senior just one week from graduation, I was one of four on-air hosts who played top 40 music, interviewed personalities, and had contests on WAZL 1490 AM. The disc jockey, Matt Jeffries, allowed us to “run” the show while he acted as engineer.

The radio program was weekly, but there was

The Hazleton High School Retro Rap radio team included (front row, left to right) John Howard, Chuck Gloman, Dave Villano, (back row, left to right) Jim Davidovich, Bill Getz, and Jim Dino.

something magical about the last show. I wish I had taken a photo of us in action in the studio, but my

few reel-to-reel recorders at my disposal (my wife

remembered from the past, and something was

cellphone wouldn’t be invented for another 35 years

says six too many). As all vintage tape players sit,

lacking in the quality of the original recording. I had

or so.

even in semi-controlled environments, the rubber

just cleaned the heads on the TEAC, and oxide wasn’t

drive belts tend to decompose and turn into a sticky

clogging them, but it was as if we were speaking

college in the fall, I recorded the program at home on

mess. This was the case with my TEAC X-3. Its drive

through a stocking. I hoped I could correct it in post.

reel-to-reel tape. Only having a 1,600-foot spool of

belt was difficult to remove even with alcohol.

Since this was my last show and I would be going to

Radio Shack concert tape, I tuned my Sylvania stereo to

You always hear horror stories about people who

The most important thing was to get the program from the reel-to-reel tape onto a more modern

1490 AM, threaded my Sony tape deck, set the speed to

open reel-to-reel tapes and find that the oxide has

digital format, so that any changes and or

3 3/4 inches per second (IPS), turned the selector lever

been shedding, the tape is curling or needs to be

manipulations could happen. I set the H4N Pro to

to play, and pressed the left and right record buttons.

baked because the binder is coming off, or there’s a

capture a WAV file rather than an MP3 (too much

The tape deck was plugged into an AC port on the

strong smell of vinegar. Luckily for the Hazleton High

compression). Again, to save wear and tear on the

back of the Sylvania, and the Sylvania was plugged into a

School Retro Rap, none of these things had occurred.

tape and the TEAC’s heads, I set the playback speed to

With a new belt installed, I threaded the tape onto

7 1/2 inches per second, which would essentially play

timer that was set for 6:58 p.m. and would stop at 8:35 p.m. When both the stereo and tape deck power switches

the recorder and played it back. My plan was to get a

were activated by the timer, I hoped we wouldn’t have a

digital version using my Zoom H4n Pro recorder. I didn’t

power failure before or during the recording.

want to play the tape too long and have it clog up the

H4N Pro recorder and downloaded the file to my

heads with oxide. I just wanted to make sure that the

MacBook Pro’s internal hard drive. I then turned to

and the take up reel was full. I rewound the tape and

tape would hold up so I could get an audio level on the

Adobe Premiere Pro software to get the audio file

spot checked it—everything was there. I labeled the

H4n and see if time had been a friend to my vintage

adjusted and cleaned up. Opening a new timeline, I

cardboard box, inserted the reel of tape, and put it in

recording. The Beatles master tapes were older, but to be

dropped in the WAV file and changed the file’s speed

my bedroom closet.

fair, they probably weren’t stored in a bedroom closet.

on the timeline to 49%, which played back the

Back from the Box

the TEAC and into the Zoom. Wanting to convert the

Forty-one years later, as I was preparing to sell my

TEAC’s RCA outputs to XLR inputs for the H4n, I

Back to the Future

parents’ house, I came across the tape in the closet. I

created two RCA male to XLR male cables. Those XLR

Once I really listened to it for the first time in 48 years,

put it in a “save” box and brought it home. Six years

males attached to female-to-female Shure A15LA line

it was time to go to work. To tweak the file so it

later, I get a call from one of the other radio show hosts

adapters, and other XLR-to-XLR cables connected to

sounded like I remembered it sounding, I added the

asking if I would be attending our 48th high school

the left and right inputs of the H4N Pro. It wasn’t

following effects from Premiere. It was important to

reunion. He then asked if I still had the tape of the

pretty, but these two line adapters were necessary.

add these effects in this order, as the finished project

When I got home that evening, the system was off

show and could I bring it to the reunion. Knowing I

I needed to get the signal from out of the back of

When checking the audio levels, I was

the 90-minute program in 45 minutes.

When completed, I removed the SD card from the

original recording at the correct speed.

would be the result of the specific layering of the

would have to transfer it to another medium (CD), I

disappointed in the original audio’s quality. There

said I would investigate the possibility.

was an extreme loss in fidelity. The highs seemed to

The first effect was from the Amplitude and

have disappeared—it didn’t have the presence that I

Compression heading under the Effects Bin. I went to

Luckily, I’m into vintage equipment and have a

22

SCN // October 2025 // avnetwork.com

various audio processing options.

BUSINESS AUDIO RESTORATION

because it was AM radio you didn’t hear it.

The last thing I had to do was to enhance the material on the program when we did the Dickie Goodman-type interviews. For those of you not old enough to remember, he was famous for asking a question and having the answer being a short excerpt of a song.

When I originally created this in 1976, I would speak my question, put the recorder on pause, find the exact excerpt on the record, and play that portion of the 45 while recording it. There would always be a click or a pop after I would finish talking and before the music would start.

The only way to correct this was to physically cut the tape. The offending click would be removed, and the tape was spliced back together. This job wasn’t perfectly done by my 18-year-old hands, so on the Premiere Timeline I was able to use the Razor tool, remove any portion of the click that may have been there, and add a two or three frame audio dissolve. It now sounded much better than it did in 1976.

The last step was to render the timeline, export it as a digital file, and burn a CD. Sadly, a 90-minute program does not fit on a 700 MB CD (roughly 78 minutes). Going back to the original file, I did a fade out at approximately The first step in my audio processing journey was to amplify the low sound level. The radio leveler preset preserved (or maybe reintroduced) the warmer sound of analog recording.

45 minutes into the program and created a second 45-minute program to put on a second CD. Yes, I probably could have made everything fit on one CD if I

Amplify and chose +10dB Boost under the preset. As the

the result was stunning. It had the presence, tonal

lowered the bit rate, but because I spent so much time

name implies, this brought up the level of the sound.

quality, and feel of our original 1976 recording. I was

enhancing the quality of the recording, I didn’t want to

immediately transferred back to that time in the

lose that by cramming all that information onto one CD.

Back under Amplitude and Compression, the second effect was Tube-modeled Compressor. I chose the

control room on the top floor of the Hazleton

Radio Leveler preset, because I was working with an

National Bank Building.

older recording from tape and didn’t want the sound of

All this effort took a lot of time, but I was very proud that I still had the original recording, and that with modern technology I could make it sound as good (or

digital compression of modern audio. This preset added

Deeper Cleaning

a warmer, vacuum-tube type sound. The individual

Now that our spoken voice was less aged and distorted

slider levels can be adjusted to suit your tastes, but the

from the tape, I decided to do a little more to make it

event they were played in their entirety. Honestly, I

defaults were very close to what I wanted.

sound even better. Being that it was an AM radio station,

don’t think anyone noticed the stereo effect, the warmth

all the songs on my tape were in mono. Because this

of the recording, or that all the glitches had been

Compression section, was the Hard Limiter. Within the

would be played through stereo speakers at the reunion,

removed. Only I knew that it sounded as good as it did

preset, I selected Limit to -1dB. This doesn’t add an

I figured it would be nice to have the sound like it was

back then—and what it took to get it that way. For them,

awful lot that you can hear, so it isn’t really required. To

from an FM station and all the songs were in stereo.

it was just a vintage time capsule playing in the

my ears, it adds just a little bit more to the sound quality.

Obviously, I couldn’t go back and make stereo

The final effect, still in the Amplitude and

There are some other things that you might want

versions of the songs very easily. Instead, I went to

to deal with when working with an analog tape. One of

YouTube, found a stereo version of the exact song and

them is hiss. I could have tried to remove some of that

laid it in the timeline. As a side note, what I was doing in

hiss, but trying to reduce that noise will affect the

using YouTube as a source for copyrighted music might

entire element.

be considered a violation of copyright law. Even though I

Think of it as sort of like crowd noise. You don’t

area, just know that I’m not in any way condoning

sound strange with the recording. I left the hiss where

copyright infringement.

hiss were normal.

started. So, I would keep the original monaural version of the song under our voices and carefully mix in the

could have played with the equalizer, but that would

stereo version. This took a little manipulation and

change the quality and texture of the recording. I really

playing around with levels. After sliding the various

wanted to preserve the authenticity of the recording and

tracks ahead or back a few frames, you would never

avoid making it sound as if it were digitally manipulated.

know that the stereo version wasn’t the one we

SCN // October 2025 // avnetwork.com

indicator of success.

intro of the song and stop talking once the vocals

reverb, and I didn’t want to add to or remove that. I also

24

background. I heard no complaints, which was the best

Standard practice in those days was to talk over the

The studio’s microphones gave our voices a slight

When listening to the restored version, I thought

I dropped the CDs off at the reunion, and during the

would say this falls under fair use, there’s so much gray

want to adjust that too much because something will it was. Remember, this was the 1970s—big hair and

better) as it did back when it was originally created.

originally played. It was the version we played, but

Shure line adapters helped convert the convert the analog RCA outputs to XLR inputs for digital recording.

BUSINESS RETAIL AV

Shopping to the Beat Music can help drive the retail shopping experience.

By Graeme Harrison

D

uring the pandemic, we wondered how

glass, metal—and these create sonically intimidating

coordinated retail media strategies. This work links

reverberant spaces unless acoustic treatment is also

digital signage to music with embedded advertising to

considered at the design stage of the build process.

drive sales and attract advertisers. Some stores link

After acoustics are considered and addressed, the

this to consumer royalty programs to provide

people would come back into physical spaces

next task is to remove annoying sources of noise. This

additional content to customers via loyalty apps on

after it was safe to do so. The response was

requires careful routing of HVAC ducting, acoustic

their phones. Two recent examples that Bluesound

better than I imagined. In many countries, people

screening of chiller cabinets, etc., and consideration to

Professional have been involved with, led by the

rushed back to be together, something that I was very

such things as the noise that furniture makes when

innovative Australian business music service Qsic, are

happy to see. The underlying reason for this is that

moved in everyday situations. If all of this is done

the “Coles Radio” program in Australia and the “Gulp

the polarizations that the world is going through are

carefully, we end up with a blank canvas—a quiet space.

Radio” program recently rolled out throughout

lessened if we can meet one-to-one and believe in

What happens from here is crucial. In the past,

our similarities as well as the differences that are all

music has been used simply to prevent silence in empty

too easy to see online.

spaces, something that scares shoppers away. This has

advertising, hardware that can be monitored to the

led to the phenomenon of background music. Off-topic

endpoint, such as our PoE-powered networked

a reservation at a restaurant, shops were full, and

for this article but of great concern in the bigger picture

streaming speakers, is essential, because it can prove

artists were having trouble booking venues as there

is how this background music/playlist culture is

that messages and advertising were actually heard.

was so much demand for them. The converse was that

infiltrating many people’s everyday listening

This allows for quantifiable sales trends to be

the residential sector of the market was depressed, as

experiences, which are driven by the increasing desire

monitored and fed back to advertisers.

everyone had spent their time in isolation working on

to control content (for a variety of reasons, very few of

their homes and now wanted to spend their money on

which are beneficial to the listener) by streaming

technology, using one data cable for both content and

getting out and seeing each other.

services. This is leading to a modern form of royalty-

power, is that it allows for rapid deployment at

free “Muzak” being the background to many people’s

extreme scale. In the case of Coles Express, this was

lives throughout the day.

800 locations across Australia; for 7-Eleven, there

For a while after the pandemic, it was tough to get

This trend lasted for the better part of a year before the pendulum started swinging the other way again, as it always does. We are now beginning to be able to see the new normal in which the balance has shifted; most

Is Curation the Cure?

people are doing more business online and spending

Let’s get back to retail. We are seeing a significant

less time in brick-and-mortar spaces than before.

increase in the attention given to the careful curation

Senses Working Overtime

U.S.-based 7-Eleven stores.

Along with carefully chosen content and targeted

An additional benefit of this networked hardware

were more than 12,000 locations. I believe this opportunity will grow as news of the success of these and other projects spreads throughout the industry.

The Pro AV industry is moving increasingly toward

of music (and sometimes other sound sources) as a

UCC commodification—and according to AV managers

mindful part of the retail experience. There are many

in large global corporations, the same deployment-at-

As many of us thought, the pandemic accelerated

studies relating to the additive effect of congruent

scale questions exist in that space. The difference

trends that were already happening before it. The main

aural and visual stimuli (up to 12 times as effective as

between corporate and retail media is that the UCC

effects in the retail sector are more online commerce,

either stimulus alone), whereas an incongruent use of

space is crowded and deployments are simple (I suspect

more deliberate shopping choices (which means less

these two senses together is only 14% as effective as

it will eventually devolve to the IT infrastructure

impulse buying), more purposeful and targeted

either one alone. Stores, restaurants, and other public

companies). In contrast, the retail space is exciting,

shopping trips, and the rise of experiential retail.

spaces are using curated soundtracks to increase both

vibrant, and differentiated. Hopefully this space, and

dwell time and purchase amounts, and they can also

the rest of the experiential part of our industry, will lead

before it, that I want to focus on. Experiences are

use soundtracks to influence buying patterns of, for

the way for our industry to grow and flourish.

increasingly driving business in all areas, even in the

example, wine from a certain country of origin.

Graeme Harrison is VP and general manager of

It is this last trend, which goes along with the two

workplace. We in the Pro AV industry have to move

Retail chains are also increasing efforts for

beyond solutions to experiences—what solutions actually result in for the customer—and pursue the North Star of creating enduring memories.

As physical retail embraces this overall trend as a way of elevating it from an online experience, we are beginning to see companies looking to engage more senses than just sight. Obviously, the sense of touch is crucial in physical retail, and a number of retailers are beginning to engage our sense of smell (with varying results). The sense those in our industry should be focusing on is sound.

At the very basic level, this should start with creating spaces that are sonically pleasant to be in. Over the past few decades, architecture and interior design has been moving increasing toward hard surfaces—concrete,

26

SCN // October 2025 // avnetwork.com

Thousands of 7-Eleven stores have installed audio hardware that can be monitored as part of a coordinated media strategy.

Bluesound Professional.

BUSINESS AUDIO INSTALLATIONS

The Power of Predictable Audio Performance Consistent sound matters, especially in hospitality and retail.

types ensures that announcements sound the same whether they’re heard in a lobby, hallway, or back

By Matt Czyzewski

A

t its core, consistent sound refers to the deliberate creation of a continuous, predictable, and coherent auditory experience

retail and hospitality environments where consistent

office, making communication more efficient and

brand experiences are essential. It transforms sound

reducing the chances of misunderstandings or missed

from a functional utility into a tool for storytelling,

information. It also simplifies training and day-to-

identity, and immersion.

day operation of the system, as employees don’t have

When audio systems are designed around a consistent sonic signature—matching voicing,

to make manual adjustments for each zone or guess whether an area’s audio is behaving as expected.

throughout an entire venue, which can be achieved

dispersion, and tonal balance—music,

through strategic design choices, most notably the

announcements, paging, and other audio cues

Where It Matters Most

commitment to using a unified family of loudspeak-

maintain clarity and character from room to room,

Structures that benefit most from consistent sound

ers from a single manufacturer. Consistent sound is

indoors and out. This creates a consistent experience

are those where guests, customers, or staff move

an important concept in audio design, particularly in

not just technically, but emotionally and aesthetically,

through a variety of zones, each with unique acoustic

supporting both brand identity and user comfort.

challenges, yet where a consistent experience is

Hotels, resorts, restaurants, retail spaces, and other

expected. Hotels and resorts are prime examples.

Hospitality environments can benefit from consistent sound, which is achieved by using a unified family of loudspeakers.

businesses that prioritize customer impressions stand to benefit significantly from this approach, as sound

the lobby, check in at the front desk, take an elevator to

becomes a part of the brand, subtly guiding guest

a hallway, enter a guestroom, dine at a restaurant,

perception at every step.

relax at the pool, and later visit the fitness center.

Setting the Mood

sonically jarring—loud in one area, dull in another, with music that feels warm and full-bodied in the spa

First and foremost, it supports the emotional intent of

but shrill and flat in the bar.

a space. Audio is a powerful tool for setting mood.

Restaurants with indoor and outdoor dining areas,

Relaxing spa music, upbeat lobby playlists, clear

varied ceiling heights, and open kitchens face similar

emergency announcements—all these elements rely

challenges. A consistent sound system ensures that

on clarity, consistency, and predictability.

audio is not just present but integrated, evolving naturally with the space and reinforcing the overall

drastically from room to room, that emotional

brand identity. Guests don’t necessarily notice

continuity breaks down. Instead of guiding and

consistent sound when it’s done well; it’s simply part

elevating the experience, sound becomes a distraction

of the environment, enhancing the experience without

or even a point of confusion.

drawing attention to itself.

In a luxury hotel, for example, if the background

Problems associated with non-consistent

music sounds warm and rich in one lounge but thin

deployments, where various loudspeaker brands or

and tinny in the corridor, the shift can subtly erode the

models are mixed haphazardly, are both technical and

sense of quality and refinement. Consistent sound

experiential. From a sonic standpoint, different

protects against that.

manufacturers tune their loudspeakers differently.

For guests and customers, consistent sound means

This means frequency responses may not align, tonal

a more comfortable, welcoming, and immersive

characteristics can clash, and coverage patterns may

experience. It reduces auditory fatigue by avoiding the

vary wildly. One brand might emphasize bass, another

sharp volume or tonal changes that occur when

may skew bright in the midrange, and another might

walking between zones with mismatched

struggle with vocal clarity.

loudspeakers. This is particularly important in

The result is a patchwork of inconsistent sound

environments where guests may spend extended

quality that disrupts the flow of a space, an

periods of time, such as at a resort or a fine dining

inconsistency that can be particularly jarring when

restaurant, where even subconscious discomfort can

music plays continuously from one room to the next.

negatively impact their perception of service or

Instead of providing a smooth, even listening

ambiance.

experience, the music may sound boomy in one room

For employees, consistent sound also brings clear

SCN // October 2025 // avnetwork.com

Without a unified sound system, this journey might be

Consistent sound is important for several reasons.

When the voicing of loudspeakers changes

28

A guest may arrive through the valet area, pass into

and lifeless in another. Paging or announcements may

advantages. In spaces like a hotel or event center,

be intelligible in one space but muffled in another,

paging systems and staff communication rely on

undermining both aesthetics and functionality. These

intelligibility. Predictable voicing across loudspeaker

inconsistencies are not just unpleasant; they can

AUDIO INSTALLATIONS BUSINESS

actively interfere with operations, confuse guests, and degrade the overall perception of professionalism.

Support the Brand Experience

large open spaces.

In guest rooms and spas, discreet surface mount or in-ceiling options maintain the same tonal character, ensuring music and announcements remain smooth

This is why integrators often rely on a single family of

and soothing. Even outdoor areas like patios, pools,

loudspeakers throughout a facility. It’s not simply a

and gardens can be equipped with weather-resistant

matter of logistical ease or economies of scale; a

models, preserving the same quality and character

matched set of loudspeakers ensures acoustic

without degradation from environmental exposure.

consistency. Voicing, coverage, and output levels are

The ability to maintain consistent voicing across

engineered to work in harmony, allowing designers to

different loudspeaker types utilizing identical

predict how sound will behave in different spaces.

transducer technology means background music and

This consistency supports faster, more reliable system tuning, better integration with DSP, and

announcements maintain their integrity no matter where a patron sits.

easier long-term maintenance. It also allows sound

As commercial spaces grow more sophisticated,

designers to tailor experiences more precisely. If all

the demand for consistent audio experiences will only

loudspeakers in a system respond similarly to EQ

increase, and those who prioritize consistency in their

and delay settings, a designer can confidently create

sound design will be the ones best equipped to deliver

spatial audio experiences that work across the entire

environments that feel intentional, elevated, and truly

venue.

complete. Consistent sound is a critical part of how

In a hotel or resort, this means the same warm,

A single family of loudspeakers for both interior and exterior locations throughout a facility ensures acoustic consistency.

modern venues design for comfort, clarity, and brand

detailed voicing can be maintained across all guest-

consistency. A thoughtfully deployed loudspeaker

facing areas. Ceiling-mounted loudspeakers in lobbies

system, built around a unified family like the

and corridors blend into the architecture while

Atlas+Fyne IsoFlare series, ensures predictable

providing full-range background music. Pendant

performance, simplifies system management, and

versions can hang gracefully in high-ceilinged

enhances every aspect of the user experience.

atriums or lounges, delivering consistent audio over

Matt Czyzewski is the EVP of AtlasIED.

avnetwork.com // October 2025 // SCN

29

BUSINESS AI

accuracy-critical functions such as captioning, translation, and voice synthesis. This is where AI delivers the greatest impact and return on Some Sony PTZ cameras include several AI-powered features for improved auto framing.

investment.”

Systems integrator CTI is also adopting AI for efficiency and transformation. Dave Hatz, VP of machine intelligence, explained that the company uses AI not only for design automation and invoice accuracy but also for employee support via chatbots.

For him, success depends less on the technology itself and more on aligning AI projects with business value, working closely with stakeholders, and deploying securely.

AI and Live Events When it comes to streamlining workflows, what’s the new reality?

“From the leadership level down, we are adopting AI for both incremental efficiency gains as well as exploring transformational changes to how our teams work,” Hatz said. “I lead our DevOps team, and while we started with the ‘let’s try ChatGPT and Copilot’ phase like everyone else, we’ve moved well past that.

We have dedicated AI developers and a structured

By Michael Grotticelli

A

poised to transform Pro AV by automating tasks

approach that takes projects from idea through R&D,

that were once manual and inconsistent. Real-time

pilot, and into production quickly and effectively. From

transcription, multilingual translation, intelligent

there, we quickly learn, refine, and expand the solutions

fter years of speculation, the initial fear

camera tracking, audio enhancement, and predictive

with a focus on delivering true business impact.”

surrounding artificial intelligence (AI) and

analytics are just a few areas where AI is making an

machine learning has largely subsided.

impact.

Today, Pro AV professionals are actively explor-

Today, CTI is actively using AI in its daily operations to spec and manage system integration projects. “Our

Across the industry, experimentation is

design consultants and engineers use AI-generated

ing how to harness AI to streamline production and

accelerating. There’s a growing sense across the

scope of work documents integrated directly into our

distribution. Yet, with so many options in GenAI, the

industry that those who fail to adopt AI risk losing

D365 CRM system,” Hatz said. The company is also

process isn’t simple—and despite heavy promotion,

their competitive edge.

piloting an AI system that helps their finance team

the technology remains in its early stages for the video production industry.

Expert Perspectives

catch errors on invoices before sending them to customers, errors that would otherwise delay payment

Commonly used to create text, images, music, and

AI-Media’s latest solution, LEXI Voice, translates live

video from existing data patterns, GenAI clearly holds

speech into multiple languages and delivers natural-

promise. Still, experts acknowledge that AI is currently

sounding voice output in real time—expanding

technology isn’t the hard part,” Hatz offered. “Success

in the “hype” phase.

accessibility and audience reach. Powered by speech

depends much more on ensuring you are aligned to

from the customers.

“The key insight we’ve learned is that the AI

At the recent AV/IT Summit in New York City

recognition, translation, and voice synthesis models,

delivering true business value, developing solutions with

(presented by SCN and AV Technology), a panel of

LEXI Voice enables attendees at live events or viewers

business stakeholders and not just for them, and

experts concluded that while AI is sparking

of live streams to hear content in their own language,

deploying in a secure and scalable manner.”

excitement, many professionals are still figuring out

instantly and cost-effectively.

which tools to use and how to apply them. This

Russ Newton of AI-Media emphasized that while

AI-Assisted Auto Tracking

uncertainty has already led to the creation of new AI

many companies are embracing AI, true impact comes

Meanwhile, Sony is embedding AI into robotic PTZ

specialist roles within Pro AV companies to help

from integrating it at the core of workflows. “Some are

cameras and professional displays. Features like

guide adoption.

simply layering AI tools on top of legacy workflows,

auto-tracking, intelligent framing, brightness

missing the opportunity to truly reimagine processes

adjustment, and predictive maintenance improve

design and solutions manager at ENCO Systems, leans

One panel participant, Bill Bennett, product

for speed, scalability, and cost efficiency,” he

efficiency and personalization. Sony’s latest

toward optimism for the future. His company

explained. “The best approach is to integrate AI at the

firmware updates for its 4K/HD PTZ cameras expand

specializes in real-time, AI-powered translation and

core of your workflow, especially for repetitive,

intelligent automation even further, with tools like

transcription. At the event, ENCO demonstrated its enCaption Sierra product, a live system that runs entirely on-premise, avoiding cloud costs and connectivity issues, while instantly displaying captions during the summit.

According to Bennett, customers increasingly want automated, on-prem systems but also demand instant multilingual translations for global audiences.

Instead of human captioners, AI can now deliver faster, more accurate transcripts, and many clients have already integrated such solutions.

Regardless of whether you believe the hype, AI is

30

SCN // October 2025 // avnetwork.com

From Left, Dave Hatz, Karim Springer, Russ Newton and Bill Bennett

AI BUSINESS

subject framing, fixed angles, and natural

Looking Ahead

improve workflows, but to transform live events into

composition adjustments.

Despite progress, challenges remain. Ethical concerns

truly global, inclusive experiences accessible to all.”

“AI is being integrated across a range of AV

about bias and job displacement persist, while

“I think we’re heading toward a fundamental shift

products to enhance performance and user

accuracy and reliability are critical in broadcast and

in what’s possible creatively in live event video

experience,” said Karim Springer, lead sales support

Pro AV work. Costs of implementation and the

production,” said Hatz. “The pattern I see across AI

engineer, professional display solutions, Sony

constant influx of new platforms also pose hurdles.

implementation is that it handles the technical

Electronics. “In PTZ cameras, it’s powering

Plus, the real challenge might be the need for

execution, freeing humans to focus on the creative

automated shooting with advanced auto focus, auto

employees with specific knowledge of the various AI

vision and storytelling.”

tracking, and auto framing for seamless, efficient

platforms (with new ones appearing virtually every

operation. In professional displays, AI enables

week) and what they can do.

content personalization, environmental

Producing high-quality live events today requires teams of specialists, such as camera operators, TDs,

That said, experts agree that AI will soon play a

graphic designers, and audio engineers. While that

adjustments like ambient light adaptation, and

larger role in live production. From automated camera

expertise will always be valuable, Hatz believes AI is

predictive maintenance, among other smart

switching and captioning to audience sentiment

going to democratize access to professional-level

capabilities.”

analysis and real-time translation, AI promises to

production capabilities.

Last year, Sony showed how its deep learning

make events more global, inclusive, and cost effective.

“Imagine a live event where AI handles real-time

technology enables precise subject tracking,

Some predict AI will handle much of the technical

camera switching based on the content and energy of

maintaining consistent framing even when faces are

execution, freeing human teams to focus on creative

the presentation, automatically generates graphics

partially obscured. This year, it unveiled the version

storytelling and audience engagement.

and lower-thirds, optimizes audio levels, and even

3.0 firmware update for its SRG-A40 and SRG-A12

Newton expects live event production to be

PTZ cameras. Features include “Tracking Range,”

AI-orchestrated, with speech, video, text, and

creates social media clips in real-time,” he offered.

“The humans can focus entirely on the creative

which provides auto-framing of a defined area to

metadata flowing seamlessly across platforms and

storytelling—what shots tell the story best, what

avoid unintended subjects, “Fixed Angle Position”

devices in real time. “Expect AI to take on more live

moments deserve emphasis, how to craft the overall

for pausing and holding a predefined view for

functions, from camera automation and audience

narrative experience. The future isn’t fewer creative

consistent framing, and “Lead Room Effect,” which

sentiment analysis to adaptive captioning and

people involved in live events, it’s creative people

adjusts composition naturally to provide space in

localized voice translation,” he said. “At AI-Media, we

being able to focus entirely on creativity rather than being

the direction of the subject’s gaze.

see this as an opportunity to not only reduce costs and

limited by technical execution constraints.”

TEAMCONNECT BAR SOLUTIONS

Capture it all with best-in-class audio and dynamic video.

TeamConnect Bar Solutions bring everyone together wether they are in the room or remote. With trusted Sennheiser audio quality and enhanced AI video features like person tiling and audio framing, you can be sure everyone in your hybrid meeting is seen and heard, all the time. sennheiser.com/tcbar

avnetwork.com //

SCN382.bus.indd 31

// SCN

16/09/2025 12:01:24

THE INTEGRATION GUIDE TO

DIGITAL SIGNAGE SPONSORED BY PEERLESS-AV • SHARP

The Art of Digital Signage

Avocor displays enable immersive storytelling to create mood and atmosphere.

It’s not just for messaging and menus anymore.

By Wayne Cavadi

D

igital signage has been used in installations across all verticals, from menus to messaging systems to wayfinding kiosks. However,

nothing remains the same in Pro AV, and much like everything else, the role of digital signage is evolving.

“Displays are definitely more than a sign,” said Joe Drury, business manager of Sony’s BRAVIA Professional Displays. “We’re in an era where digital signage goes beyond sharing simple, basic information to become a dynamic and interactive canvas for two-way, real-time messaging and impactful visuals.”

You Tell Me That It’s Evolution Are we entering a digital signage renaissance? As Drury explained, new forms and iterations are addressing the market’s demands. “Digital signage is truly a canvas to convey information, thoughts, feelings, activations, and messages,” he added. “It is only as necessary and

functioning as dynamic platforms for collaboration

seeking and can even take it one step further,” Drury

engaging as the content being shared consistently, so

and delivering immersive experiences. This

said. “As displays and their offerings become more

ensuring the best media and message are being

transformation illustrates a broader shift toward

intelligent, end users benefit from increasingly tailored

conveyed is key to its continued evolution.”

technology that is expressive and adaptable to its

insights and AI capabilities more quickly and efficiently

intended environment.”

and with more intent than before.”

MoodyCanvas.com, digital signage still holds

Audience Engagement

tool that can transform a space and the way people

enormous potential, but it does require fresh thinking

Key among the content on these digital canvases is

interact with it,” Corey agreed. “In hotels, airports,

and creative vision to truly stand out.

leveraging emotional engagement while reinforcing

and retail environments, we see many ways customers

brand identity and supporting interactive applications.

can leverage signage to captivate audiences beyond

real challenge is that most players are doing the same

So, what are those new opportunities? How can

traditional menu boards and wayfinding.”

basic things,” he said. “Too often, the focus is on

businesses capitalize on the art of digital signage?

If it isn’t losing its place in the Pro AV world, then why change? According to Frank Boston, founder of

“The marketplace is certainly crowded, but the

purchasing the screens, while the content becomes an afterthought or a budget drain, yet even the most impressive display will fall flat if the visuals aren’t compelling. This is why it’s important for integrators

The simple answer: Understand your audience to get viewers engaged.

“Engagement deepens and becomes more impactful when it provides the exact information an audience is

“Digital signage is now a dynamic engagement

So, what are some of those ways that are currently being used? Corey gave examples of how Avocor enables immersive storytelling on large-format, high-resolution displays to create the mood and atmosphere the moment a guest enters a space. In

to propose content as part of the complete solution.”

hotels, for example, Avocor can transform a lobby wall

Digital signage on many displays once showcased

into a digital canvas with sensor integration and smart

flashy, bright messaging or maps or even food items.

content management, enabling creatively designed

Now, many are now turning to art.

signage to adapt to the audience in real time. He also

“The concept of a ‘digital canvas’ is integral to

recommended inviting customers to participate with

approaches when designing solutions,” explained

interactive engagement points.

Dana Corey, SVP and global GM, Avocor. “Modern displays have evolved beyond simple endpoints, now

32

SCN // October 2025 // avnetwork.com

Mitch Braff, founder and CEO of LiquidView, the From left: Dana Corey, Joe Drury, and Frank Boston

virtual window company, turned to Sony’s BRAVIA

INTEGRATION GUIDE DIGITAL SIGNAGE displays to design his new virtual windows. Using the

“This approach allows us to offer a ready-made,

BZ40L series, which features Deep Black Non-Glare

affordable content library that still delivers strong

technology, Braff immerses viewers by converting a

visual impact while being accessible to a much wider

closed-in space like a conference room into a serene

audience.” In short, Boston has simplified licensing to

atmosphere, all of their own choosing.

make art both affordable and easy to use.

Jill Moses, founder and CEO of The Inspired

Innovations such as spatial audio, holographic

At Issue What is a common complication with digital signage systems and how do you resolve the issue?

Community Project, a nonprofit research organization

and 3D visualization, and interactivity transform

in the Bronx, NY, that builds a more equitable,

signage from a passive display into a two-way

inclusive, and accessible system of care for

engagement tool. “The next generation of digital

ROB MEINER

neurodivergent children, turned to LiquidView to

signage is about blending advanced display

SENIOR TECHNICAL SOLUTIONS

transform therapy spaces into both calming and

technology with complementary innovations to

ENGINEER, PEERLESS-AV

engaging environments that “promote emotional

create fully immersive environments,” Corey said.

When implementing

regulation and reduce sensory overload for the

“By integrating these technologies with Avocor’s

digital signage

children we serve,” she explained. “Our kids may not

high-performance displays, customers can deliver

systems, a key aspect

have access to safe, scenic spaces outside of our center,

experiences that are not only visually striking but also

is ensuring

so this visual connection to the natural world is more

multisensory, adaptive, and memorable,” Corey said.

consistent content

than just aesthetic—it’s therapeutic.”

“The goal is to create signage that’s not just seen but

and performance

felt and experienced.”

across multiple

The Next Big Thing

“The next generation of technology is always

displays; however,

According to Drury, the next big opportunity to elevate

redefining itself,” opined Drury. “Sony has

brand awareness using digital signage is directly

implemented forward-looking innovations that help

a challenge for integrators. When screens

related to engagement. “Understanding what your

create and drive impact and purpose. Our Deep Black

go offline due to hardware issues, network

target audience would find valuable and providing

Non-Glare treatment is just one example of this

disruption, or power failures, the

relevant content via the best visual impact and reliable

commitment to unforgettable and purpose-driven

effectiveness of the signage is greatly

hardware is key to elevating brand awareness,” he said.

visual experiences. This coating, which is featured on

diminished, especially when placed in

To get to this next level of digital signage, it will

this can also become

our flagship BZ40L pro BRAVIA displays, offers

high-traffic areas. To avoid this issue, we

take a blending of, well, quite a few things to come

minimal glare with maximum contrast, perfect for

develop and implement mounting systems,

together. Corey said the new era of digital signage is an

bright and challenging lighting conditions.”

kiosks, and digital menu boards that

intelligent fusion of hardware innovation and

In other words: The next generation of digital

prioritize proper ventilation, easy access for

software integration. While display quality is of

signage is art. People no longer want to simply see the

maintenance, and builds that are simple to

obvious importance, so is versatility like supporting

message, they want to feel it. “In a crowded

adjust when needed. This offers a swift

touch, pen, and gesture inputs, as well as seamless

marketplace, impact comes from relevance and

integration on the day of the installation

integration with content management systems and

engagement, and today’s signage is becoming

and a future-ready design.

collaboration platforms.

context-aware and deeply integrated into broader

That could be costly, but that’s why Boston created

digital ecosystems,” concluded Corey. “The challenge

KEVIN B. CHRISTOPHERSON

MoodyCanvas.com. “[We are] dedicated to producing

isn’t saturation, it’s differentiation. And that’s where

DIRECTOR, PRODUCT MARKETING,

high-quality digital signage content crafted with

innovation in hardware, software, and user experience

SHARP IMAGING AND INFORMATION

Adobe After Effects and generative AI,” he explained.

is making all the difference.”

COMPANY OF AMERICA One of the biggest challenges when it

Sharp MultiSync MExx2 Series

comes to digital

The Sharp MultiSync MExx2 Series high visual

signage systems is

quality displays are equipped with an advanced

ensuring that

feature set for clear and bright usage as a

commercial grade

presentation device or large-scale messaging

components are

device. These models focus on connectivity while

utilized. Not using a

also offering flexibility and function through

Peerless-AV SEAMLESS Connect Universal dvLED Mounting System

display can lead to a storm of issues,

upgraded high haze, anti-reflective panels.

including overheating, poor performance, and even cybersecurity concerns.

This universal mount has a slim, 1.6-inch depth

Commercial displays are the ultimate

and is now engineered with an entirely different

solution. They offer long runtimes (between

specification, creating a uniquely flexible system

16-24 hours per day) and integrate

compatible with most latching dvLED cabinets

seamlessly into networks for scheduling

and scalable to any size or configuration. With a

and control. With security top of mind,

wider range of precise adjustments, stronger total

features like IR and button locking as well as

load capacity, and built-in installation tools to

admin passwords work to safeguard the

reduce build time by 50%, integrators can

displays, making them ideal for public

overcome wall irregularities over larger areas and

facing environments.

complete more adaptable installations.

34

commercial signage

their system-on-chip architecture, as well as

SCN // October 2025 // avnetwork.com

TECHNOLOGY DANTE

Dante and the Single Pane of Glass True interoperability is critical for Pro AV systems.

network. Software tools for management, monitoring, and control ensure optimal network connectivity and performance.

No Programming, No Hardware Automatic discoverability eliminates configuration complexity. For example, Dante devices automatically announce their presence upon network connection using standard discovery protocols that enable immediate device recognition.

Pro AV systems must function without programming requirements that create barriers to implementation and ongoing management. Easy routing and monitoring with freely available software

By Jim Kidwell

I

upgrades of entire systems while leveraging

must enhance automatic discovery and mapping, all of

competitive pricing and functionality improvements

which is essential for maintaining the single pane of

across multiple suppliers. Investment protection

glass vision.

n recent years, a new goal for the management of

comes through future-proofing against vendor

AV and IT systems has emerged, striving toward

discontinuation and market changes.

Configuration must be with easy routing options, such as a visual matrix without the complexity of

a “single pane of glass” for monitoring and man-

The technology evolution advantages are equally

command-line programming. Automatic resolution of

agement. The goal, of course, is to aggregate systems

compelling. True interoperability enables integration

clock leaders and followers, latency compensation

information to a centralized location to ensure opti-

of new innovations, preserving existing investments

adjustments, and setting other critical parameters is a

mal uptime and top-tier systems management.

while enabling new capabilities. Systems can scale

must for easy adoption.

Whether you are managing a large enterprise,

organically as requirements evolve, adapting to

house of worship with a relatively modest system, or

changing client needs without starting over. This

infrastructure rather than requiring dedicated

MSP monitoring many customer installations, having

flexibility transforms AV installations from static

switching hardware. Any high-quality managed

insight into daily system functions can make all the

implementations into dynamic, evolving platforms.

switch can support Pro AV networking requirements,

difference. It could easily differentiate between a

Ethernet-based audio and video networking has

allowing existing IT infrastructure to accommodate

frenzied call before a critical event or being able to

replaced analog constraints with standard network

AV without additional specialized equipment. Network

proactively resolve issues before they affect end users.

infrastructure that supports audio, video, control,

convergence can reduce both equipment and

and monitoring simultaneously. PoE eliminates

maintenance costs while providing scalability through

contingent on the broadest definition of

additional cable requirements, while gigabit speeds

established networking principles.

interoperability. Universal connectivity requirements

accommodate even the most demanding high-

demand that all devices communicate using common

channel-count applications.

The single pane of glass vision is entirely

True interoperability leverages standard network

Open APIs and comprehensive SDKs enable integration flexibility. This essential developer-level

protocols and standards without vendor-specific

By adopting standard network protocols, AV

access enables the creation of custom controls and data

bottlenecks. Seamless data exchange must occur

systems can now take advantage of any off-the-shelf

integrations to meet the single pane of glass initiatives.

regardless of manufacturer origin, with consistent

network hardware. Layer 2 and Layer 3 compatibility

Integration capabilities extend to third-party

behavior across all network-connected components.

across broad network infrastructure, Quality of Service

control systems that can access all device functions

Unified management imperatives require that a

(QoS) prioritization, and VLAN support ensure easy

without limitations. Custom user interfaces can

single control interface access all device parameters

setup and consistent, reliable performance of an AV

reflect specific workflow requirements, while

processes. Common monitoring and diagnostic capabilities must be complemented by synchronized status reporting and alert mechanisms. Without true interoperability, the single pane of glass becomes fractured, defeating its fundamental purpose and value proposition.

Freedom of Choice The Dante platform has become a critical piece of the single pane of glass initiative. By ensuring device connectivity and interoperability, the Dante platform, expandable through API connectivity, provides the essential glue that brings signal transmission, device data aggregation, control, and management to Pro AV installations and workflows.

True interoperability facilitates freedom of choice in vendor selection, allowing system designers to choose products from any manufacturer without ecosystem constraints. This approach avoids forced

36

SCN // October 2025 // avnetwork.com

True interoperability allows system designers to choose products from any manufacturer without ecosystem constraints.

ISTOCK / GETTY IMAGES PLUS

through standardized discovery and configuration

DANTE TECHNOLOGY

building management systems integrate AV network status with other facility systems. Mobile

reporting, and collection.

projects faster and more profitably, AV professionals

The Dante platform demonstrates that true

manage complex systems with confidence and ease,

applications enable remote monitoring and control,

interoperability is not just technically possible but

and OEMs compete on innovation and quality rather

extending system management capabilities beyond

economically essential. When interoperability is

than proprietary lock-in strategies.

traditional boundaries.

objective, measurable, and uncompromising, the

Jim Kidwell is the principal product marketing

entire industry benefits. Integrators deliver better

manager for Audinate.

Enterprise-grade encryption is desirable in many corporate, governmental, and educational applications.

This protects AV content and system integrity. To be most effective, encryption efforts must be easily applied across multiple manufacturers and systems.

Encryption within only a single manufacturer ecosystem limits hardware and software selection and stands in the way of true interoperability.

A centrally managed, certificate-based encryption strategy enables the fast deployment of encryption across AV systems. By managing security certificates on a central server, configuration is not only easier, but the updating and rotation of keys ensures a higher level of security than static endpoint credentials. These security measures are integrated transparently without compromising ease of use or system performance.

Broad OEM adoption provides the ecosystem depth necessary for choice and innovation. For example, in the Dante ecosystem, there are currently more than 4,000 Dante-enabled products from more than 600 manufacturers, with continuous growth in device variety and capability. This drives competitive innovation and feature advancement across manufacturers, giving integrators and end users the ability to select products that best fit both need and budget.

Interoperability Is Critical For integrators, objective interoperability standards reduce project risk while increasing profitability through predictable compatibility that eliminates costly system integration failures. Standardized training and support reduce operational overhead while client confidence grows through consistent, reliable results. The business case is clear: True interoperability directly improves project margins and client satisfaction.

For OEMs, interoperability expands market opportunities without requiring massive ecosystem investments. Standard compliance reduces development costs and time-to-market, while customer loyalty increases through freedom of choice rather than artificial lock-in strategies. The focus of innovation shifts to product excellence rather than proprietary barriers, creating sustainable competitive advantages.

The reality is that subjective or proprietary “interoperability” can create hidden costs that may not meet the long-term goals of AV systems. In contrast, interoperability benefits are seen across ecosystems like the Dante platform. End users get the best-of-breed products to use daily, integrators gain ease of implementation, manufacturers gain a sustainable and future-proof business model, and service providers benefit from effective service, data

avnetwork.com // October 2025 // SCN

37

avnetwork.com // October 2025 // SCN

37

TECHNOLOGY AUDIO INSTALLATIONS

Historic Hotel Gets Audio Upgrade

An L-Acoustics Syva + Syva Low system, located adjacent to the DJ booth, complements the more subtle system elements used during the day.

The Surf Club's new L-Acoustics speakers are discreet but powerful.

O

riginally opened in 1930, The Surf Club,

Bar served its purpose, there was an opportunity to

located between Miami Beach and Bal

enhance the ambiance with greater depth and

Harbour, FL, was built by tire tycoon

richness,” McGibbon explained. “The space’s

Harvey Firestone as the ultimate place to be seen, a

reflective surfaces also made it challenging to

playground of the rich and famous during the Great

maintain balanced acoustics at higher volumes,

Depression. Over the decades, the venue maintained

highlighting the potential to further refine the overall

its popularity, hosting celebrities such as Gary

guest experience.”

Cooper, Elizabeth Taylor, and the Rat Pack. And it did

The catch: Any changes had to be done with

it with style: kayaks in the swimming pool, black tie

sensitivity to the venue’s architectural and cultural

Gatsby-esque dinners, and lavish themed galas. A full

heritage. “The hotel is within a meticulously restored

renovation in 2017 introduced a luxury condo-hotel

historic property," McGibbon emphasized. "Any

operated by Four Seasons, along with restaurants, a

updates had to be discreet and approved through a

private club, four pools, a gym, and gardens.

detailed design review. We were tasked with delivering

Recently, the Surf Club approached its sound

a solution that offers pristine, ambient background

design with the same level of care and style. In late

music during the day and a vibrant, energetic

2024, Daniel Buckman, president of boutique music

soundscape for DJ-led evenings, without

consultancy BELLOSOUND, was brought in by hotel

compromising the space’s architectural integrity.

manager Richard Lanaud to elevate the music

L-Acoustics offered the perfect solutions.”

experience at Four Seasons Hotel at The Surf Club. The

Those solutions included ultra-compact X4i

project included a complete audio upgrade of the

loudspeakers, selected for their clarity and diminutive

legendary Champagne Bar.

size. Conveniently, their form factor matched the

without any visible impact. As a final flourish, and

dimensions of the wood trim on the arched glass doors

McGibbon’s personal favorite, a single Syva + Syva

Buckman brought in Corry McGibbon, president of the

surrounding the room. “Using [L-Acoustics]

Low system was placed adjacent to the DJ booth.

192 Group. McGibbon oversees BELLOSOUND’s

Soundvision software, we accurately modeled the

technical strategy across all global installations,

space and were able to predict the angles in advance,

required for evening entertainment, perfectly

ensuring premium sound quality and seamless

enabling us to specify a minimalist Tilt 40 fixed

complementing the more subtle system elements used

integration. To meet both aesthetic and performance

bracket rather than relying on large adjustable

during the day,” he explained, adding that

requirements, they turned to L-Acoustics, which

mounts,” McGibbon said.

L-Acoustics amplified controllers integrated

To lead the technical design and implementation,

offered both Art Deco-compatible style and sonic substance.

“While the existing sound system at Champagne

“This setup delivers the dynamic range and energy

Eight SB10i subwoofers fit within the custom

seamlessly to the facility's Q-SYS distributed audio

banquette planters that run down the center of the

system. “They also allow our support teams access to

room, providing a full, warm low-end presence

remote monitoring."

Music choices for the venue and the system are as important as any other aesthetic decisions, said Buckman. He described both the space and the sound as “sophisticated and chic, celebrating the history and legacy of the venue. The association with Four Seasons means the sound quality has to be exceptional—and the L-Acoustics speakers deliver exactly that.”

Visually, McGibbon said the X4i’s rich wood finish fit complements the lounge décor perfectly, while the white-finished Syva loudspeakers blend well in their location. “You barely notice them, they fit so well," he said. "But when you do spot them, it’s clear that they belong in a place like this."

The ultimate compliment may have come from the entertainers who perform in the restaurant and bar.

“They’ve commented on how good the room sounds

L-Acoustics X4i loudspeakers blend in with The Surf Club's wood trim on the arched glass doors surrounding the room.

38

SCN // October 2025 // avnetwork.com

now,” Buckman relayed. “There are very high expectations for the sound here, and L-Acoustics has clearly met them.”

MICROPHONES TECHNOLOGY

An Unsung Microphone Hero Every integrator should love boundary microphones.

By Sam Intihar

hemispherical patterns cover a broad area, ideal for group dialogue.

I

A low profile is another advantage. They blend n the world of microphones, it’s easy for bound-

into surfaces and stay out of sightlines, which is

ary mics to be overlooked, both literally and

ideal for video capture and permanent installs. Plus,

figuratively. They’re not flashy. They don’t

installation is easy. They can be permanently

swing from booms or stand tall on stage. Instead,

installed in tables, podiums, or ceilings for long-

they sit quietly, flush-mounted or discretely placed,

term setups.

doing their job with incredible efficiency.

But to those who understand their magic,

These days, there are different boundary mics for different applications. For example, the Audio-

boundary mics are indispensable. Whether you’re

Technica ES947c/FM3 is designed to be embedded

capturing crystal-clear dialogue in a boardroom,

directly into conference tables. Newer models like

micing an altar in a church, or unobtrusively

the ES964 feature multiple capsules for modern

capturing voices on stage in a school play, a good

immersive and multi-zone applications. You can

boundary mic can be the secret to exceptional audio.

even integrate boundary mics into a Dante-based AV

Also known as a pressure zone microphone (PZM), a boundary microphone deploys a mic

Audio-Technica offers a range of boundary microphones, including the ES964 designed for multi-person conference environments.

network with models like the ATND971a.

Of course, they’re not perfect for every situation.

tools in the modern audio toolkit. Their ability to

capsule mounted just a few millimeters above a rigid

One common issue is mechanical noise. A pen click,

capture natural, intelligible sound across a variety of

surface and facing toward it (not up or out). In

finger taps, or coffee cup thuds on the same

challenging environments makes them a must-have

practice, a down-facing condenser capsule is

conference table can transmit directly to the mic

for any serious audio pro.

mounted above the rigid bottom plate of a mic

capsule. You can mitigate this with good placement

housing and the housing is positioned flush onto a

and surface isolation, but it’s something to be aware

theater, clean up a conference call, or mic a choir

larger surface, usually a table, wall, or floor.

of in environments with fidgety users.

without a forest of stands, boundary mics give you

The concept is rooted in physics: A boundary mic

Whether you’re trying to maintain sightlines in a

high performance with minimal footprint. And with

capsule diaphragm responds to variance in pressure

Placement Tips

(hence “pressure zone”) created between the

When it comes to getting the most out of a boundary

programmable control, they’re more versatile

capsule and the rigid surface in the “boundary”

mic, placement is everything. Surface quality matters.

than ever.

between air movement and no possible air

Use hard, flat surfaces (for example, wood, glass, or

Sam Intihar is a product manager at Audio-Technica.

movement. Direct sound waves and early reflections

stone) to reflect sound

off the rigid surface arrive sufficiently in-phase that

evenly. Avoid tablecloths

the coherent signals are additive, resulting in a 6 dB

or uneven surfaces.

boost in sensitivity while avoiding the comb filtering

advancements like Dante connectivity and

You also want to avoid

and phase interference that can muddy the sound

center placement. Don’t

when capturing direct and reflected sounds that

stick a mic dead center on a

arrive out of phase due to transmission path length.

large table. Instead, space

Directional boundary microphones are created by

multiple mics equidistant

rotating the capsule within the boundary space to

from participants.

point outward horizontally.

Mind the mechanical noise, too. Place felt pads

Benefits and Limitations

or isolation rings under

Unlike traditional stand-mounted condenser or

the mic to reduce

shotgun mics, boundary mics take advantage of their

transferred vibrations—

proximity to a rigid surface to provide clear, natural,

and keep your mic clear of

and intelligible signals, particularly in environments

busy hands.

where conventional mics might struggle. Their

Finally, use the right

compact form factor and discreet appearance make

pickup pattern. Select

them ideal for installations where visibility is a

cardioid for focused

concern, or where foot traffic would knock over a

speech pickup or omni for

traditional mic stand in seconds.

capturing sound evenly

There are four key strengths of boundary mics.

throughout the space.

First, they offer natural sound with extended reach.

Boundary mics may

The placement near a surface minimizes destructive

not be glamorous, but they

phase interference and captures sources evenly. They

are one of the most

also provide wide coverage. Omnidirectional or

practical and efficient

avnetwork.com // October 2025 // SCN

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avnetwork.com // October 2025 // SCN

39

TECHNOLOGY PRODUCTS

Adder ADDERLink XD 650

previously only available separately in other products

visualization and two-way audio connectivity for

in the series: quad-head video and enhanced

mission critical environments, such as command and

transparent USB capability, which supports a wider

control centers. They are simple to install and are

The most recent addition to Adder Technology’s

range of USB devices including USB audio headsets. It

operating system agnostic, which avoids complex

ADDERLink XD 600 series, the new ADDERLink XD

is an ideal solution for organizations where multiple

software compatibility issues. Plus, they ensure

C650 is a KVM extender that combines key features

screens may be required for enhanced data

out-of-band connectivity where a secure closed network system is mission critical. Additional features include CATx and fiber cable connectivity, high-performance 4K KVM for functionality and flexibility, digital or analog audio, and up to 2.4 miles of extension.

Extron CA 83T/CA 43T Extron has added two new models to its CA Series of column array speakers. The CA 83T (30-inch, eight driver) and CA 43T (17-inch, four driver) can be used as either standalone or as supplemental speakers alongside the CA 163. Their matched 3-inch (76.2 mm) drivers ensure consistent voicing throughout the entire series, making them ideal as fill speakers in multi‑speaker applications. Designed for outstanding speech intelligibility, especially in reverberant environments, the new speakers feature a sleek modern aesthetic and flexible mounting options, making them ideal for any installation. Two mounting systems are available to accommodate different room layouts and sizes. PT models include a pan and tilt mount for maximum speaker aiming flexibility, while LP models include a low‑profile mount for minimal protrusion from the wall. The CA Series is available in black or white paintable enclosures.

AVPro Edge ConferX Wall Plates The new family of four ConferX Wall Plates is designed to simplify the connection of guest laptop computers in a BYOD environment while ensuring superior resolution. ConferX low-profile wall plates enable effortless connectivity to conference room TVs, cameras, and microphones using a single cable for instant, seamless meetings.

The family of solutions is ideal for conference rooms, huddle spaces, universities, and more. Available in stainless, white, and black finishes, the wall plates deliver reliable AV signal transmission over HDBaseT with sleek, shallow depth designs suitable for a vast array of installations. An auto-sensing input detects the presence of a signal, activating transmission. LED status indicators confirm signal presence and link connection to receiver. The HDMI wall plate delivers more than 300 feet of connectivity range. Additional models offer dual HDMI inputs or both USB-C and HDMI connectivity.

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SCN // October 2025 // avnetwork.com

PRODUCTS TECHNOLOGY

Sony PXW-Z300

IHSE USA Draco XStreme Series

Sony’s new flagship handheld XDCAM camcorder

Based on a new hardware platform, the Draco XStreme

features 1/2-hinch 4K 3-CMOS Exmor R sensors, the

Magewell Pro Convert IP to USB

latest BIONZ XR image processing engine, 17x optical

Combining the flexible decoding capabilities of the Pro

combining performance with flexibility and long-

zoom lens, and a dedicated AI-processing unit. In

Convert family with the plug-and-play video ingest of

term sustainability. By bridging proprietary and

addition to 4K60 recording, it features AI-powered

Magewell’s USB Capture devices, Pro Convert IP to

IP-based systems, it enables interoperability and

subject recognition for precise autofocus performance,

USB lets users bring an NDI, NDI HX, or streaming

scalability, paving the way for next-generation KVM

plus a new articulating flexible LCD arm for adaptable

source into videoconferencing and other types of

applications. The new extender series supports video

capturing styles and a side V-Mount that allows

software over a standard USB interface. It eliminates

resolutions from Full HD to 8K and provides seamless

smartphones or data transmitters to be securely

complexity by converting the NDI source into a USB

integration with both proprietary and future IP-based

attached. It also embeds digital signatures directly into

output that software sees as easily as a webcam. Pro

transmission technologies. At the heart of the

video files, enabling content authentication to address

Convert IP to USB also supports H.264 or H.265 source

platform lies the JPEG XS codec, which enables visually

the evolving needs of the content creation industry.

streams, which allows users to easily bring live

lossless video without frame drops, up to 16 bits of

Improved communication device integration supports

network sources into their software. Users can manage

deep color, HDR support, less than 1ms latency, and

live streaming and efficient file transfers. Other

and control the Pro Convert IP to USB through an

frame rates of up to 480 fps. Key advantages of the new

features include a 3.5-inch high-brightness LCD

intuitive, browser-based web interface for device

Draco XStreme series include the ability to transmit

monitor, up to four channels of audio, and

configuration, input selection, and status monitoring.

high-resolution, low-latency video signals with

compatibility with Sony’s Monitor & Control app,

The device is compatible with Windows, Mac and

reduced infrastructure requirements, which reduces

which allows camera setting adjustment and remote

Linux operating systems and is powered through its

energy consumption and simplifies system

operation from smartphones or tablets.

USB connection to the host computer.

architecture, resulting in total project cost savings.

CONNECTORS & ADAPTORS

FIBER CABLES

series represents a fundamental shift in design,

FLYPACKS & ROAD CASES

MODULAR FLOOR BOXES

100 95

INSTALLATION PRODUCTS

FURNITURE

75

25 5

To Advertise in the SCN CLASSIFIEDS, Contact Zahra Majma at

0

zahra.majma@futurenet.com

Screw Term Adapter for SCN revised Tuesday, March 11, 2025 11:14:06 AM

avnetwork.com // October 2025 // SCN

41

VIEWPOINT

Is Anyone Using Your New Tech?

This is what’s really happening in today’s corporate spaces.

window, you need everything to go as smoothly as possible. If you lose five minutes because the technology is doing something weird, you just lost 15% of the time to get done what you needed to get done. For many people, it’s just not worth the risk to try something they don’t trust.

Plus, your reputation is on the line. Even if you aren’t the one explicitly disrupting the meeting, it’s your responsibility to resolve the distraction if it’s coming from your room. If you struggle to resolve it, it

By Andie Mace

I

I have some thoughts on how we got here, but it

can be embarrassing. Suddenly, it starts to feel like you

needs to be broken down into several pieces. One piece

are the one disrupting the meeting, and all eyes are on

is why industry contenders feel impending pressure to

you to pull it back together.

’m sorry to be the one to tell you this, but no

keep churning out the latest and greatest. That one’s

one is using those fancy new features that you

easy: Buyers are asking for it.

spent millions of dollars to develop. This is, of

As an AV purchasing decision-maker for your

Finally, your performance, as well as the ability to accomplish things within your role, affect your livelihood—and video calls are one of the key

course, hyperbole, but it opens up a discussion

company, the best way to evaluate which products

situations in many roles where the magic happens.

about one of the biggest issues plaguing the video-

are the best is through a spec sheet war, or by testing

Most people probably won’t make this connection

conferencing industry.

a few products and their fancy new features against

consciously, but the subconscious is a powerful

one another in a controlled setting. The problem is

motivator and guides your feelings and decision

buying team for your company, tasked with

that neither of those methods provides an accurate

making even when you don’t realize it.

improving collaboration in this new age of work.

view of what the product experience will be like for an

You have to solve challenges like bowling alley

end user.

Let me paint you a picture. You are part of the AV

views, disconnected teams, and the social awkwardness of holding a meeting across a screen.

A Matter of Trust Because of how high stakes video calls can feel, it

For many people, it’s just not worth the risk to try something they don’t trust.

doesn’t take a lot to lose trust in a new feature. One bad

meeting and jump right into the conversation. I’m

High Stakes Video

we start to solve this systemic issue? Each

not super familiar with the technology, so I just

The second piece of this puzzle has to do with why

stakeholder plays a necessary role in the solution:

consider it a success that I was able to get it started

end users have such a low tolerance for hiccups

the videoconferencing vendor, the AV buyer, and the

without any hiccups.

when it comes to videoconferencing. It doesn’t

end user.

Naturally, you look for products that have the most innovative new features because the old gear just isn’t cutting it anymore.

Quick, Shut It Off Now let me paint you another picture. I’m an employee at a company that just deployed a new fleet of videoconferencing products. I join my

On the other side of the call, a few of my colleagues

matter how innovative the new features are;

experience is enough to turn you off completely, particularly because most people won’t take the time to figure out why that bad experience happened or how to avoid it in the future. Instead, the easiest path forward is to go back to your trusty old ways; they may not offer the most optimized experience, but they get the job done with minimal hassle.

Where does this leave us as an industry? How can

For the end user, your role is to speak up when

join from a different conference room. The camera has

videoconferencing is a unique setting where the

things don’t work. It takes only a few minutes to

some sort of automatic framing that zooms in on

stakes are higher and a normal amount of messing

provide feedback to your IT team on your experience,

them, but they quickly notice the framing is switching

up is simply not acceptable.

but that can make a world of difference if everyone

around seemingly with no pattern and they worry it’s

Video calls take place within a finite period of time,

distracting. A teammate from that conference room

most commonly 30 minutes, so time is of the essence.

quickly fumbles through the touchpanel to turn it off.

To fit everything you need to within that small

Phew, now the meeting can actually begin.

commits to doing this.

Similarly, AV buyers and IT teams need to be actively absorbing that feedback from end users.

Rather than focusing on what company does the best

That story I just told is not just AV lore

marketing, it’s time to focus on what the end user

that I made up to scare you. That recently

really wants. And I can almost guarantee what they

happened to me—and it’s not the first

want is not the latest and greatest, but the most

time. In fact, I can’t count on two hands how

reliable and consistent.

many times I have run into this issue since

And for all you videoconferencing vendors,

joining a non-AV industry tech company.

don’t get caught up in the rat race. Invest time

I’m not going to share what platform we

and resources into creating the most reliable

were using or what hardware was in the

technology above all else. At the end of the day,

room because, frankly, this is a systemic

your vision for the future doesn’t matter if no one

issue. Companies can point the finger at each products, but the truth is that no one is I fear that we, as an industry, have lost track of what truly matters.

42

SCN // October 2025 // avnetwork.com

S IMAGE

immune. In a rat race to be the most innovative,

is willing to participate.

GETTY

other and say this would never happen on their

Previously recognized as a member of SCN’s The Nine, Andie Mace is a former senior product marketing manager for HP who now works in the smart home security market.