An Exclusive look into the latest news, announcements and tools with the Wella Company.
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S P I F FS
PRO MOS
SB C LINK T R EE
SA LO N LI NK TR EE
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POTION 9
ULTIMATE LIQUID LAYERS
24/7 SILKY MILK
PURE PERFECTION 3
8
9
10
11
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Small Salon Opener MSU 49483
Medium Salon Opener MSU 49484
Large Salon Opener MSU 49485
SALON PRICE: $60.90 Salon Value $87.35 30% Discount SOS 7/1/2026 SBD 9/1/2026
SALON PRICE: $406.00 Salon Value $487.29 17% Discount SOS 7/1/2026 SBD 9/1/2026
SALON PRICE: $913.50 Salon Value $1125.25 19% Discount SOS 7/1/2026 SBD 9/1/2026
SALON BUYS: 6 Pure Perfection Shades
SALON BUYS: 40 Pure Perfection Shades
SALON BUYS: 90 Pure Perfection Shades
SALON RECEIVES: • WELLOXON Perf 20V • Ultimate Color Sulfate Free Shampoo
SALON RECEIVES: • WELLOXON Perf 20V • Ultimate Color Sulfate Free Shampoo • Ultimate Color Conditioner • Pure Perfection Swatch book
SALON RECEIVES: • WELLOXON Perf 10V • WELLOXON Perf 20V • WELLOXON Perf 30V • WELLOXON Perf 40V • Ultimate Color Sulfate free shampoo 33.8 oz • Ultimate Color Anti Porosity Conditioner 33.8oz • Ultimate Color Miracle Leave In Mask • Ultimate Color Shine Spray • Ultimate Color Color Sealer PRO SKU • Blondor Lightening Cream Soft Blonde • Pure Perfection Swatch book
PURE PERFECTION
Pure Perfection Openers
Pure Perfection One Pager
Pure Perfection Technical Guide
Pure Perfection Cheat Sheet
Pure Perfection Conversion Guide
NEW Potion 9
POTION 9 FULL LINE UP The full lineup will expand an already-winning & loved hero Have-it-all hair potion for incredible looks - moisture, protection, flexible hold & shine all powered by 9 botanicals* IN MARKET
NEW
NEW Potion 9 Nourishing Shampoo
• Nourishing, moisturerich replenishment for every thirsty strand. • For touchable, soft, clean hair
Bottle 280mL Bottle 1L Travel Size 50mL *Excluding Shampoo
NEW Potion 9 Nourishing Conditioner
• Deep nourishment for ultra soft, more manageable hair • With 9 botanicals
Tube 200mL Bottle 1L Travel Size 30mL
NEW Potion 9 Super Luxe Styling Drops
NEW Potion 9 Salon Exclusive Powder to Foam
• 9 powerful benefits plus, 9 plant botanicals • Moisturization Boost • Anti-breakage, split ends & UV protection • Heat protection; 72H frizz & humidity protection with style definition
• Pro Grade Activating Powder to Foam Treatment • Nourishing concentrate for intense moisturization • With Vitamin C & Ectoin
Drops Bottle 30mL
Box of 15 mono-sachets
Potion 9 Leave in conditioner & styling cream
• Have-it-all hair potion for moisturization, flexible hold and shine • With 9 botanicals 16
Pump 145mL Pump 500mL Travel Size 50mL
NEW
Potion 9 Shampoo WHAT IT IS Nourishing Shampoo WHAT IT DOES Nourishment & moisturization for depleted strands for touchably soft, clean hair. HOW TO USE Wet hair, massage in roots to ends, rinse thoroughly. Follow with Potion 9 conditioner. SIZE 1000 ml, 280 ml, 50ml
Moisturizing love for every thirsty strand Lather rich
NEW
Potion 9 Conditioner WHAT IT IS Nourishing Conditioner WHAT IT DOES Superpowered to nourish, glide through tangles & create smooth, manageably-soft hair. HOW TO USE Remove excess water from hair. Massage into hair, concentrating on the ends. Rinse thoroughly. SIZE 1000 ml, 200 ml, 30 ml
Rich moisturization for ultra-soft, more manageable hair With 9 botanicals
NEW
Potion 9 Drops
9X POWERFUL BENEFITS. WITH 9 PLANT BOTANICALS
WHAT IT IS Super Luxe Styling Drops
Moisture boost
WHAT IT DOES
Up to 72h frizz protection
Provides 9 powerful benefits. Formulated with 9 botanicals. Protection from heat up to 230ºC/450ºF, UV, pollution buildup, frizz, split ends, humidity, breakage, with moisturization and style definition
Up to 99% anti-breakage protection Up to 98% less split ends Prevents pollution buildup
HOW TO USE
UV protection
Apply 5-10 drops to damp or dry hair - according to hair length and thickness from middle lengths to ends, work through hair and style.
Heat protection up to 230c/ 450c Up to 72h humidity protection
SIZE
Style retention
30 ml Moisturization, epic protection, limitless creativity 9 botanicals | multi-benefits
With 9 plant botanicals in encapsulated beads
TRUE HERO HYBRID PRODUCT
Potion 9 Leave-In Conditioner & Styling WHAT IT IS Leave-in conditioner & styling cream WHAT IT DOES Our original nourishing styling cream for shapeshifting, manageability & enhancing the shine of your hair. HOW TO USE Apply to damp hair for conditioned, soft movement. Do not rinse. Blow dry for a silky, touchable look. Or apply to dry hair for more texture, control and endless looks. SIZE 500 ml, 145 ml, 50 ml
Have-it-all potion for moisturization, flexible hold & shine With 9 botanicals
NEW
Potion 9 Activating Powder SALON EXCLUSIVE SERVICE WHAT IT IS Salon exclusive service activation powder WHAT IT DOES Provides intense moisturization & resiliency HOW TO USE See in-salon service guidance. SIZE Box with 15 mono sachets
Intense moisturization & strength*
*Due to less breakage
POTION 9 POWDER Disruptive salon service powder FIRST TO MARKET • PRO GRADE • FRESHLY ACTIVATIVED ANTIOXIDANT POWDER Moisture lock technology
IN SALON SERVICE POWDER TO FOAM TECHNOLOGY INTENSE MOISTURE AND STRENGTH
Ectoin
Vitamin C
DISRUPTIVE SCIENCE ECTOIN
Strength Booster
An Amino Acid derivate, known to protect survival plants from harsh habitats (like desert)
MOISTURE LOCK Binds water molecules by forming a TECHNOLOGY protective layer for long term moisturization
Single Serve Packet
VITAMIN C
A powerful antioxidant neutralise free radicals to keep hair from breaking
STRENGTH Fights free radicals from air pollution, BOOSTER UV. Can be heat activated to provide hair strength.
Pro-salon exclusive activating powder and service
Claims and visuals FPO
How Does It Work?
NEW salon exclusive service with a freshly activated booster powder 5x More Moisturized Hair & Strength* 1
PREP SHAMPOO + CONDITIONER
• Clean the hair with Potion 9 shampoo and rinse off and towel dry. • Coat the hair with 10g of Potion 9 conditioner from mid length to ends • Leave it on
2
COCKTAIL & ACTIVATE
• Cocktail together: 20g of Potion 9 conditioner 10g of Potion 9 leave on 2g (1 sachet) of Potion 9 Powder • Shake it off so it transform into foam
+
3
APPLY TO HAIR & DEVELOP
4
REFABRICATE & FINISH OFF
• Apply the cocktail from mid length to ends section by section • Detangle and massage • Develop for 5min under a wet hot towel or a Climazon
• Rinse off well • Refabricate the hair with your favorite product cocktailing and lock the moisture with Potion 9 Drops on damp and/or dry hair
+
ACTION ON HAIR
DISRUPTIVE SCIENCE
ACTION ON HAIR
ACTION ON HAIR
Nourishes and moistures every thirsty strand.
Powder to foam technology, and Strength Booster
Transformative foaming action intense moisture and strength*
Moisturization and style definition. UV, heat, split ends, frizz, breakage, humidity, pollution buildup protection
*Due to less breakage
SEBASTIAN POTION 9 OPENERS Small Salon Opener
Medium Salon Opener
Large Salon Opener
SALON PRICE: $98.62
SALON PRICE: $251.22
SALON PRICE: $495.60
25% Discount | value
$131.50
25% Discount
|
$335.00 value
30% Discount
|
$708 value
Strategy: Booth Renter 1 Stylist
Strategy: Salon with 1- 3 Stylists
Strategy: Salon with 3-5 Stylists
SOS JUNE, SBD 7/1/26
SOS JUNE, SBD 7/1/26
SOS JUNE, SBD 7/1/26
SALON BUYS: • 1x Potion 9 Moisturizing Shampoo 280ml • 3x Potion 9 Intense Conditioner 200ml • 1x Potion 9 Salon Exclusive Activating Powder • 2x Potion Super Lux Styling Drops 30ml • 1x Potion 9 Cream 150ml
GET FREE
SALON BUYS: • 3x Potion 9 Moisturizing Shampoo 280ml • 3x Potion 9 Intense Conditioner 200ml • 2x Potion 9 Salon Exclusive Activating Powder • 5x Super Lux Styling Drops 30ml • 4 x Potion 9 Cream 150ml • 1x Potion 9 Moisturizing Shampoo 1L • 1x Potion 9 Intense Conditioner 1L
• • • • • • •
SALON BUYS 8x Potion 9 Moisturizing Shampoo 280ml 8x Potion 9 Conditioner 200ml 3x Potion 9 Salon Exclusive Activating Powder 8x Potion 9 Super Lux Styling Drops 30ml 6x Potion 9 Cream 150ml 3x Potion 9 Moisturizing Shampoo 1L 4x Potion 9 Intense Conditioner 1L
GET FREE
GET FREE
• Potion 9 Product 1 pager
• Potion 9 Product 1 pager
• 1x SEB PRODUCT 1 PAGER
MSU: 49052
MSU: 49051
MSU:
ULTIMATE LIQUID LAYERS
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GLASS LIQUID LAYER FRIZZ CONTROL MEDIUM-COARSE HAIR
STEP 1
CONSULATION
STEP 2 SHAMPOO & TREAT
Glass Liquid Layer coats the hair and smooths the cuticles, creating a protective layer against humidity, while increasing smoothness.
STEP 3
Indulge in the LAYER UP experience with Glass Liquid Layer, a high-performance, salon-exclusive service that helps seal the cuticle for long-lasting, anti-frizz & humidity protection.
APPLY GLASS LIQUID LAYER Apply Glass Liquid Layer section by section – comb through.
STEP 4
BLOW-DRY
STEP 5 FINISH
OPTIONAL Apply ULTIMATE SMOOTH Miracle Oil Serum to ends if required. TAKE HOME Personalized care take home, included in salon service price.
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A salon-exclusive pre-treatment to help recover existing damage for a healthier hair feel after lightening & oxidative coloring services. Ease of lightening application and evens out porosity of damaged hair, and also encapsulates metals.
STEP 1 DIAGNOSIS
STEP 2 PRE-TREATMENT
STEP 3
STEP 4
STEP 5
OXIDATIVE COLOR
SHAMPOO & COLOR SEALER LIQUID LAYER
STYLING
CHAIR
CHAI R
CHAI R
BASI N
CHAI R
3 step consultation
Apply to dry unwashed hair before oxidative coloring and blowdry on cool to medium warm settings without brushing.
Carry out service
Shampoo and Layer Up with Ultimate Color Leave-In Color Sealer
Layer Up with Glass Liquid Layer.
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ACTION ON HAIR
RESULT
RECOVERY LIQUID LAYER with patented AHA & Omega-9 technology helps recover damaged hair before lightening or color services, to improve the cuticle integrity. The formula with Metal Purifier additionally helps encapsulate metals for regions with high metal load in the water or new clients with unknown hair history.
For the stylist: Even and clean canvas for lightening/coloring services, easier lightening application and rinsing. For the client: Less breakage after lightening and looks & feels healthier.
A salon-exclusive pre-treatment to help recover existing damage for a healthier hair feel after lightening & oxidative coloring services. Ease of lightening application and evens out porosity of damaged hair, and also encapsulates metals.
STEP 1 DIAGNOSIS
STEP 2 PRE-TREATMENT
STEP 3
STEP 4
STEP 5
OXIDATIVE COLOR
SHAMPOO & POST SERVICE TREATMENT
STYLING
CHAIR
CHAI R
CHAI R
BASI N
CHAI R
3 step consultation
Apply to dry unwashed hair before oxidative coloring and blowdry on cool to medium warm settings without brushing.
Carry out service
Shampoo and carry out post lightening treatment: Blondor&Seal and care or WellaPlex step 2
Layer Up with Glass Liquid Layer.
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ACTION ON HAIR
RESULT
RECOVERY LIQUID LAYER with patented AHA & Omega-9 technology helps recover damaged hair before lightening or color services, to improve the cuticle integrity. The formula with Metal Purifier additionally helps encapsulate metals for regions with high metal load in the water or new clients with unknown hair history.
For the stylist: Even and clean canvas for lightening/coloring services, easier lightening application and rinsing. For the client: Less breakage after lightening and looks & feels healthier.
FY27 LAYER UP OPENER • AUG ‘27 LAYER UP TRIAL SKU: 048275
SALON PRICE:
$44
$55 VALUE | 20% SAVINGS
Strategy: Salon with 1 Stylists SALON BUYS: • x1 LIQUID LAYER
LAYER UP ESSENTIAL OPENER SALON PRICE:
$165
$220 VALUE | 25% Savings
Strategy: Salon with 3-5 Stylists
SALON BUYS: • CHOOSE X4 LIQUID LAYERS
LAYER UP EXPEREINCE OPENER SALON PRICE:
$308
$440 VALUE 30% SAVINGS + FREE DISPLAY
Strategy: Salon with 5+Stylists SALON BUYS: • X8 LIQUID LAYERS
GET
GET
• X1 EASEL CARD (PROMOTING SERVICE)
• X1 Hero Display • X1 Easel Card (Promoting Service) *sales team hand deliver tear pads & easel card from sales mailing
3 4
STEP 2 INTENSE DEEPLY NOURISH HAIR
STEP 3 PROTECT, TREAT & FINISH
STEP 4 PROTECT & FINISH ON-THE-GO
STEP 1 CLEAN AND DETOX FROM METALS
STEP 2 CONDITION & NOURISH HAIR
SOS: 06/2026
|
STREETS SBD: 07/2026
TRIAL $35.00 MSU: 49290
MEDIUM $220.82 MSU: 49291
LARGE $376.56 MSU: 49292
SALON PRICE: $35.00
SALON PRICE: $220.82
SALON PRICE: $376.56
SALON BUYS:
SALON BUYS:
SALON BUYS:
22% Discount
• •
1x 24/7 SILKY MILK 100ml 2x 24/7 SILKY MILK 30ml
29% Discount Salon Value: $433.50 • • • • • •
3x 24/7 SILKY MILK 100ml 3x 24/7 SILKY MILK 30ml 3x Ultimate Smooth Shampoo 8.45oz 3x Ultimate Smooth Conditioner 6.76oz 3x Ultimate Smooth Mask 5.07oz 3x Ultimate Oil Serum 1oz
GET FREE ($17.5 VALUE) • •
1X Ultimate Smooth Shampoo Retail Care 1x Educational One Pager
35% Discount
• • • • • •
GET FREE ($126.00 VALUE) • • •
1x Ultimate Smooth Shampoo 33.8oz 1x Ultimate Smooth Conditioner 33.8oz 1x Ultimate Smooth Liquid Layer PRO 6.2oz
• •
1x Educational One Pager Easel Card
6x 24/7 SILKY MILK 100ml 6x 24/7 SILKY MILK 30ml 6x Ultimate Smooth Shampoo 8.45oz 6x Ultimate Smooth Conditioner 6.76oz 3x Ultimate Smooth Mask 5.07oz 3x Ultimate Oil Serum 1oz
GET FREE ($288.00 VALUE) • • • • •
2x Ultimate Smooth Shampoo 33.8oz 2x Ultimate Smooth Conditioner 33.8oz 1x Ultimate Smooth Liquid Layer PRO 6.2oz 1x Ultimate Smooth Mask 16.9oz 1x Easel Card
INFORMATION STATION Select a section for additional information
Wella Sales Tools
Wella Openers
Sebastian Sales Tools
Color & Comparison Charts
Nioxin Sales Tools
Education
ghd Sales Tools
Wella Rewards
OPI Sales Tools
WELL SALES TOOLS A
Additional Resources on next page
Layer Up One Pager
Ultimate Color One Pager
Layer Up Technical Guide
Ultimate Color Technical Guide
Layer Up Treatment Menu
Smoothfiller One Pager
Silky Milk One Pager
Smoothfiller Technical Guide
Ultimate Smooth Technical Guide
Blondor Liquid Toners
Ultimate Smooth Glass Liquid Layer
Blondorplex Crème Toners
WELL SALES TOOLS A
Additional Resources on next page
Ultimate Repair One Pager
Wella Care & Styling
Koleston Xpress One Pager
Wella Color Presentation
Color Upgrade Guidelines
Wella Price List-BSG
Wella Salon Order Form
Wella Discontinued Products Wella Must Have Shades
WELL OPENERS A Layer Up Openers
Ultimate Complete Line Openers
Ultimate Smooth Openers
Smoothfiller Openers
Ultimate Color Openers
WELLA COLOR COMPARISON CHARTS & Koleston Perfect Color Chart
Shinefinity Color Chart
Koleston Xpress Color Chart
Illumina Color Chart
Color Touch Color Chart
Wella Conversion Guides
Shinefinity to Redken SEQ
SEBASTIAN SALES TOOLS Potion 9 Service One Pager
Sebastian Product Guide
Brand Book
Cocktailing Book
Potion 9 Openers NE
W
Sebastian Openers
Seb Price List BSG
NIOXIN SALES TOOLS Nioxin Age Defense One Pager
Nioxin System Kits
Nioxin Price List- BSG
OPI SALES TOOLS Holiday CollectionM&M Sweetin Your Mani Fall Collection- The Vault
Intelli-Gel One Pager
Gel Color Shades
GHD SALES TOOLS GHD Speed One Pager
GHD Product Guide
EDUCATION Certification Programs
Wella Ed E-Book
Studio Calendars
Creative Academies
School Program
WELLA REWARDS Brochure- New Customers
Brochure- Existing Customers
How to Enroll BSG customers