Wella Education Menu July | December 2024

WELLA EDUCATION MENU JULY - DECEMBER 2024

EDUCATION INTRODUCTION At Wella, we are driven by empowering you with education that unleashes potential, sparks creativity, and supports aspirations.

We do this with exceptional education and authentic personal relationships that bring together a community united by the passion for our craft.

We believe education is the key to success. We have curated our education menu to enable learning at your own pace—virtually or in person—with a variety of classes covering all aspects of product knowledge, technical craft, artistic expression, and business support.

The Insider Level includes a suite of live virtual seminars, based on foundational knowledge, to set you up on the right track as you embark on your journey to technical expertise.

The Specialist Level will dive into technical skills and gives you the tools to perfect your craft in various professional disciplines.

The Expert Level is our highest tier of education, for total confidence in technical expertise and creative expression to provide the highest level of client satisfaction.

Together, we can shape our beauty industry.

Carole Protat Senior Director Brand Education & Events

Visit WellaEd.com for more information.

TABLE OF CONTENTS CERTIFICATION PROGRAM INSIDER CERTIFICATION Foundational Knowledge

SPECIALIST CERTIFICATION

04 07 08 11

Color

12

Blonding, Creative Color

13

Cut

14

Barber

15

Style

16

Care

17

Trend, Curl

18

Nail, Business

19

EXPERT CERTIFICATION

21

Color, Cut

22

Style, Business

23

NON-CERTIFICATION

25

Product Knowledge

26

Color

28

Cut

29

Style

30

Care, Curl

31

Trend, Nail

32

BUSINESS PARTNERS

34

INSIDER

COLOR

FOUNDATIONAL KNOWLEDGE1

SPECIALIST

CRAFT & TECHNICAL SPECIALTY2

• Wella Professionals Color and Lightener Discovery

• Color Craft I

• Wella Professionals Care and Styling Discovery

• Color Craft III

• Color Craft II

EXPERT

CREATIVE CRAFT EXPERTISE3

• Wella Color Expert

• Instagram 101

CARE

STYLE

CUT

• Clairol Professional Discovery*

• Wella Professionals Care & Styling Discovery

• Cut Craft I

• Instagram 101

• Cut Craft II

• Sebastian Discovery

• Cut Craft III

• Nioxin Discovery*

• Sebastian Creative Immersion*

• Wella Professionals Care & Styling Discovery

• Style Craft I

• Nioxin Discovery

• Style Craft II

• Sebastian Discovery

• Style Craft III

• Instagram 101*

• Sebastian Creative Immersion*

• Wella Professionals Care & Styling Discovery

• Treatment Service Revolution

• Nioxin Discovery

• Revive & Transform with Care

• Sebastian Discovery

• Decode the Scalp

• Instagram 101

• Elevate Your Consultation*

• Wella Professionals Color & Lightener Discovery

• Balayage Craft

• Instagram 101

• Foiling Craft

BLONDING

*

• Clairol Professional Discovery • Wella colorcharm Discovery*

STAY IN TOUCH WITH US AT WELLAED.COM 4

• Cut Expert

• Style Expert

• House of Tone • Platinum & Beyond • The Art of Blonding with Clairol Professional*

*Elective Class 1 On-Demand Classes 2 Virtual & Face-to-Face Classes 3 In Studio Classes

INSIDER

CURL

CREATIVE COLOR

FOUNDATIONAL KNOWLEDGE1

SPECIALIST

CRAFT & TECHNICAL SPECIALTY2

• Wella Professionals Color and Lightener Discovery

• Color Melting

• Wella colorcharm Discovery

• Illuminage Craft

• Instagram 101 • Clairol Professional*

• Creative Coloring Outside The Box • Color Patterns IRL*

• Curl Basics

• Curl Craft I

• Curl Business

• Curl Craft II

• Instagram 101

• Curl Craft III

NAIL

BARBER

TREND

• Curl Craft Barber*

• Wella Professionals Care & Styling Discovery

• Wella Professionals Trend Movements

• Instagram 101

• Sebastian Creative Immersion

• Sebastian Discovery

• #Trending Cut & Color

• Nioxin Discovery*

• Love Your Curls with Clairol Pro*

• Wella Professionals Care & Styling Discovery

• Barbering I

• Nioxin Discovery

• Barbering II

• Sebastian Discovery

• Barbering III

• Instagram 101*

• OPI Discovery

• Gel Color Craft

• OPI Nail Treatments

• Powder Perfection Craft

• OPI Instagram 101

• Absolute Acrylics Craft • OPI Nail Art Techniques

*Elective Class 1 On-Demand Classes 2 Virtual & Face-to-Face Classes 3 In Studio Classes 5

7 INSIDER CERTIFICATION

INSIDER

FACE-TO-FACE

VIRTUAL

ON-DEMAND

INSIDER CERTIFICATION

FOUNDATIONAL KNOWLEDGE

8

WELLA PROFESSIONALS COLOR AND LIGHTENER DISCOVERY

WELLA PROFESSIONALS CARE AND STYLING DISCOVERY

A product knowledge overview of Wella Professionals Color and Lighteners. Identify the appropriate color products for your clients from our permanent, demi-permanent, semipermanent, and lightening color brands.

A product knowledge overview of Wella Professionals Care and Styling. Discover our latest innovation, Ultimate Repair. Learn about the various Care services and retail opportunities available.

Price

Duration

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1.5 HOURS

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1.5 HOURS

WELLA COLORCHARM DISCOVERY

CLAIROL PROFESSIONAL DISCOVERY

Throughout this seminar, you will get to discover our portfolio of products with real-time answers from our professional experts so that you can achieve the perfect hair color with confidence!

In this seminar, you will receive an overview of our products and offerings, and understand usage benefits and when to use what. You will learn how to offer appropriate color services to suit your clients’ needs using Clairol Professional.

Price

Duration

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

NIOXIN DISCOVERY

SEBASTIAN DISCOVERY

Build up your knowledge and understanding of scalp and hair health. Expand your service menu and approach to thinning hair, experiencing fragile hair, sensitive scalp, and breakage.

Enable your creativity through understanding Sebastian liquid tools and gain confidence in proper product recommendations for your clients.

Price

Duration

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

WELLA PROFESSIONALS & WELLA COLORCHARM

PRICING IS PER PERSON

CLAIROL PROFESSIONAL

NIOXIN

SEBASTIAN

OPI DISCOVERY

OPI INSTAGRAM 101 VIRTUAL

Meet OPI and gain knowledge on our innovative portfolio of products. Learn to identify the appropriate nail product for your clients needs from all of our nail care systems.

If you’re looking to build your clientele, an educator trying to fill your classrooms, or a salon owner seeking to support your employees to grow the salon business—this class is designed to develop your entire Instagram plan. Throughout the seminar you can ask questions of our professional experts!

Price

Duration

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1.5 HOURS

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

OPI NAIL TREATMENTS

CURL BASICS

Grow your nail care knowledge and learn the science of nail repair with OPI’s new, patented Ulti-Plex Technology™ found only in Repair Mode™, the first-ever bond-building serum that can repair natural nail keratin from within, offering 99% repair and 94% protection, and resulting in nails that are 4x stronger after 6 days of use. Paired with OPI’s newly updated Nail Envy® and powered by our advanced strengthening Tri-Flex Technology™. Tri-Flex Technology™ creates a liquid shield that makes nails 95% stronger in 1 week.*

This seminar will guide you through the history of curls and their origin, provide the basics of curly hair, such as the different types of curls and coils, and discuss proper consultation techniques.

This is the first half of Virtual Curl Craft and is a prerequisite for Curl Craft I and Curl Craft Barber.

*when used as directed.

Price

Duration

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1.5 HOURS

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

CURL BUSINESS

INSTAGRAM 101 VIRTUAL

This seminar will guide you through fun activities and challenging discussions to help you understand how to grow your business. This is the second half of Virtual Curl Craft and is a prerequisite for Curl Craft I and Curl Craft Barber.

An Instagram guide for hair professionals.

If you’re looking to build your clientele, an educator trying to fill your classrooms, or a salon owner seeking to support your employees to grow the salon business—this class is designed to develop your entire Instagram plan.

OPI

Price

Duration

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1.5 HOURS

PORTFOLIO

PRICING IS PER PERSON

9

11 SPECIALIST CERTIFICATION

SPECIALIST CERTIFICATION

COLOR

12

STUDIO EXCLUSIVE

FACE-TO-FACE

VIRTUAL

COLOR CRAFT I

COLOR CRAFT II

Color Craft I is the first in a three-part color series to prepare you for Wella Color Expert or simply develop your color craft. This seminar provides knowledge of Wella Coloring as a foundation for reliable problemsolving. This seminar takes a universal approach by touching on hair’s biology, consultation, efficient formulation, and efficient application.

Color Craft II focuses on lightening hair to create dimension and is the second seminar in our threepart Color Craft series. In this seminar, you’ll gain an understanding of the fundamental art of dimensional color and learn to create a range of looks ranging from high-contrast to subtle.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$920 | 73,600 POINTS

2 DAYS

COLOR CRAFT III

ILLUMINAGE CRAFT

Color Craft III focuses on corrective color and is the final seminar in our Color Craft series before heading into Wella Color Expert. In this seminar, we demonstrate that the key to advancing your skills as a color correction Specialist is being able to identify what color correction is needed and how to efficiently and realistically solve hair color challenges.

Get ready to create seamlessly bold to sophisticated, illuminated face-framing blondes! Introducing The Brazilian Illuminage look, a creative contouring technique developed by Wella Professionals Global Ambassador Romeu Felipe. This look varies from Illuminage with ribbons of lightness and a deeper root shadow for more contrast. Great for those that are seeking more lightness and blonde clarity.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$920 | 73,600 POINTS

2 DAYS

BALAYAGE CRAFT

FOILING CRAFT

This seminar has been developed to equip colorists with what they need to master the art of balayage.

Learn the art of customized dimensional looks, from flowing, shimmering color, to softening regrowth, to blending hair back to natural color.

Gain confidence in selecting foiling as your application method, understand foiling placement, learn the benefits of using foiling to create dimensional color, and master all dimensions of highlights, babylights, and contouring. This course is an absolute must for hairdressers with basic color theory who want to perfect their highlighting skills.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$520 | 41,600 POINTS

1 DAY

WELLA PROFESSIONALS

PRICING IS PER PERSON

HOUSE OF TONE

PLATINUM & BEYOND

In this seminar, you’ll learn how to finish all your blonde services with the perfect toner. From soft glossing to transformative toning, you will gain the expertise to choose the right product for the right result. From easy-to-follow toning principles that will guarantee predictable results to advanced formulation, you’ll also learn how to create predictable blonde toning services and choose the right product, the most suitable service, and the best technique for the healthiest-looking blondes.

The perfect platinum is one we continue to aspire to create and our clients continue to request. In this seminar, you’ll learn everything you need to achieve an even, long-lasting results while maintaining the health of the hair. This seminar includes demonstrations and hands-on workshops covering thorough consultation, correction techniques, proper toning, and so much more.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$920 | 73,600 POINTS

2 DAYS

COLOR PATTERNS IRL

COLOR MELTING

In this 3-hour virtual, hands-on session, you will learn how to customize color placement for each of your clients. Spark creativity with a fresh approach to color placement using sectioning, shapes and patterns to create unique yet salonfriendly looks for Real Life. Variations of techniques covered in this class will include foil, balayage, color melting and color blocking. You’ll learn how to mix and match different sectioning, shapes and patterns to create your own end look influenced by the placements of popular hair colors.

In this 3-hour virtual, hands-on session, you will learn to properly execute smudging, color melting and root shadows by understanding the fundamentals of toning and how to work with underlying pigment to successfully incorporate these techniques into your work behind the chair. This class will also clarify what products are ideal to use for each technique. You’ll understand key points of difference between root smudge and color melt so that you can pick which one is appropriate for your client. Each Signature Artist will deliver their own finished look and work with you on the techniques used.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

3 HOURS

$300 | 24,000 POINTS

2 DAYS

COLOR CORRECTION 101 Understand the principles behind color correction with a straight forward approach.

Seminar will cover commonly experienced corrective scenarios: too dark, too light, too warm, too cool and how to troubleshoot.

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

2-4 HOURS

PRICING IS PER PERSON

13

COLOR, CUT

STUDIO EXCLUSIVE

THE ART OF BLONDING WITH CLAIROL PROFESSIONAL

FACE-TO-FACE

VIRTUAL

CUT CRAFT I

Learn how to create the best blonde for anybody using Clairol Professional BW2+. In this seminar you will learn tips and tricks to creating modern blonde shades, everything from caramel to platinum. This seminar includes demonstration & hands-on activities from consultation and correction techniques to proper toning and so much more.

Cut Craft I focuses on the fundamentals of consultations and tools while sharpening the knowledge of shapes and actions. Stylists will deep dive on line and layers while exploring face shapes and fringes for every guest’s suitability.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$920 | 73,600 POINTS

2 DAYS

CREATIVE COLORING OUTSIDE THE BOX

CUT CRAFT II

A Creative Color Class to explore your creative vision while learning modern color techniques for self-expression through bold hair color.

Building on Cut Craft I, Cut Craft II completes the technical knowledge with a focus on graduation and starts practicing how to combine line, layers, and graduation to create any haircut with perfect suitability.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$920 | 73,600 POINTS

2 DAYS

SPECIALIST CERTIFICATION

CUT CRAFT III

14

Building on Cut Craft I and II, Cut Craft III incorporates free-form cutting, the understanding of wet vs. dry cutting, and razor vs. scissors, and stylists will practice their knowledge on long and short haircuts.

CLAIROL PROFESSIONAL

PRICING IS PER PERSON

PORTFOLIO

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

BARBER BARBERING I Barbering I is a great introduction to the world of barbering. Stylists will acquire an understanding of barbering tools, a consultation overview, and the foundation of clipper fading: a breakdown of different types of clippers, trimmers, box shavers vs. straight razors, and combs, and how to properly sanitize them.

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

BARBERING II Building on Barbering I, Barbering II includes a refresher of barbering tools and consultation while focusing on the clipper fade with metal blades and plastic guards, in-depth knowledge of fading thick hair vs. fine hair, dark hair vs. blonde hair, and different hair textures and curl patterns, and a detailed overview of head and face shape.

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

BARBERING III Learn how to grow your service ticket through refresher cuts, facial grooming, contouring, detailing, and retailing products for at-home maintenance.

This seminar focuses on how to elevate the experience for your male client and a detailed review of head and face shapes that will help you understand how to best complement the client’s features.

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

PRICING IS PER PERSON

15

STYLE

STUDIO EXCLUSIVE

FACE-TO-FACE

VIRTUAL

STYLE CRAFT I In Style Craft I, you will be immersed in the building blocks of styling that make up any design.

Learn the fundamentals of how to work with hair as a fabric, starting with prep to foundational blowdry techniques and choosing tools designed to create your finished look.

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

STYLE CRAFT II Building on Style Craft I and the styling fundamentals, Style Craft II focuses on transforming the hair fabric through the use of ironwork and the art of dressing to expand the range of shape and texture in every style.

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

SPECIALIST CERTIFICATION

STYLE CRAFT III

16

Building on the foundational knowledge of Style Craft I and II, Style Craft III expands further into the world of styling and learning to control the hair fabric and create classic hairstyles, as well as modernize these timeless looks through additional finishing techniques.

PORTFOLIO

PRICING IS PER PERSON

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

CARE REVIVE & TRANSFORM WITH CARE

DECODE THE SCALP

Discover Color Fresh Masks in this immersive hands-on seminar. Understand how to bring Color Fresh Masks to life with in-salon services and retail opportunities to provide your clients color and conditioning in one easy step.

This seminar takes a deep dive into scalp anatomy and scalp conditions that can lead to thinning hair.

Understand the importance of scalp health and how to identify the right solution for in-salon treatments and at-home regimens using NIOXIN.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$300 | 24,000 POINTS

2-3 HOURS

ELEVATE YOUR CONSULTATION

CREATIVE IMMERSION

This seminar will take you through everything you need to know to conduct a thorough and successful consultation with your clients. From basics in body language to addressing any scalp and hair concerns in a professional manner, we have you covered.

More than a seminar, the Creative Immersion is the ultimate Sebastian education experience designed to go beyond the classic methodologies. Push the boundaries of cutting and technical skills, and learn how to master Sebastian Iconic blading techniques together with our principles of hair design.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

3 HOURS

$920 | 73,600 POINTS

2 DAYS

TREATMENT SERVICE REVOLUTION Learn how to improve your clients’ hair at the shampoo bowl with care services. Discover how to identify the condition of the hair and which service will best meet their needs. Understand how to perform each service and teach your client how to maintain or improve the condition of their hair at home.

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

WELLA PROFESSIONALS

NIOXIN

SEBASTIAN

PRICING IS PER PERSON

17

TREND, CURL

STUDIO EXCLUSIVE

#TRENDING CUT & COLOR Give your clients a complete look with the latest Cut & Color! We’ve worked with social media experts and trend labs to identify the #trending looks. Through live demonstration & a hands-on workshop, you’ll learn how to combine cuts & colors of the moment for a high impact total look. The #trending series of seminars can be booked individually or as a series, giving you real-time looks across color, cut & style.

WELLA PROFESSIONALS TREND MOVEMENT Discover the latest trend color techniques and services from around the world to elevate and inspire your creativity. Wella Professionals trend seminar will enhance your craft of creating bespoke looks for every client.

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$520 | 41,600 POINTS

2 DAYS

This hands-on session will inspire you with trendy & easy-to-create color techniques that you can offer your clients behind the chair. You will learn techniques for Wavy/Curly Hair of all lengths and types. Join one of our Top Artists for fun learning of lightening, proper color placement, ideal haircare regimen & business tips and tricks that will ensure your clients keep coming back for more!

SPECIALIST CERTIFICATION

VIRTUAL

Price | Wella Rewards Points

LOVE YOUR CURLS WITH CLAIROL PRO

18

FACE-TO-FACE

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

CURL CRAFT I Proper treatment and care of curly hair is a must.

The Curl Basics seminar will cover foundational curl concepts, such as hair structure, curl types, and proper terminology. You will learn how to execute proper hair cleansing, care treatment, and at-home techniques you can share with your clients to help with maintaining their curls in between services.

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

CURL CRAFT II

CURL CRAFT III

In this seminar, you will participate in coloring, cutting, and styling curly hair. We will cover how to achieve proper lifting and coloring techniques for curly hair and discuss the differences between moisture vs. protein and why it makes a difference in accepting color. In cutting, you will learn the different types of cutting techniques and complete your curly-haired client’s salon experience with styles that will keep them coming back with confidence!

Protective styles are an important part of care for curly hair. The Protective Styles Seminar will cover basic concepts such as consultation, types of protective styles, and proper terminology. You will learn how to execute proper two-strand twists, flat twists, on-scalp braids, and knotless braids.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$520 | 41,600 POINTS

1 DAY

PORTFOLIO

PRICING IS PER PERSON

CLAIROL PROFESSIONAL

NAIL, BUSINESS CURL CRAFT BARBER

GEL COLOR CRAFT

Barbering is a specialty skill that focuses on short hair lengths and facial hair grooming In this seminar, attendees will get a thorough understanding of all things barbering (history, tools, cutting and grooming theory, consultation, and chairside manner) with attention to clients with curly and coily hair including a hands-on workshop.

Learn what makes the OPI GelColor lineup unique and gain confidence in recommending a gel polish regimen to meet your clients’ needs based on their nail type and lifestyle. Get certified on the OPI GelColor system and learn how to provide up to 3 weeks of shine-intense wear and stay-true color.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$520 | 41,600 POINTS

1 DAY

POWDER PERFECTION CRAFT

ABSOLUTE ACRYLICS CRAFT

Learn the benefits of OPI Powder Perfection and why clients crave this quick enhancement system with built-in color, strength, and durability.

Discover the tips and tricks that will make your service offerings stand out from the rest.

Clients are craving nails with added length and dramatic shapes. Through this hands-on workshop, discover how OPI’s Absolute Acrylic system can help you offer clients tailored enhancements.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$520 | 41,600 POINTS

1 DAY

NAIL ART TECHNIQUES

INSTAGRAM 201 VIRTUAL

Build your nail art skills “toolbox” with techniques that can go from simple to showstopping. This course will provide the foundation for varied nail art styles that paired with your creativity will help you hone and expand your skills. In this hands on course you will learn how to create beautiful art utilizing our range of products including Nail Lacquer, Gel Color, Powder Perfection and Absolute as well as how to innovate with these products into mixed media looks as well.

In Instagram 201, you will learn critical social media marketing tips and tricks, including how to work with the IG algorithm, growing your audience, maximizing the functions on the platform, creating ads, and more!

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$300 | 24,000 POINTS

2 HOURS

OPI

PRICING IS PER PERSON

19

21 EXPERT CERTIFICATION

EXPERT CERTIFICATION

COLOR, CUT

22

FACE-TO-FACE

STUDIO EXCLUSIVE

WELLA COLOR EXPERT

CUT EXPERT

Are you looking to become the color authority that colleagues rely on & clients are searching for? Make it happen with the newly redesigned & completely updated Wella Color Expert by Wella Professionals. Wella’s highest Certification in hair color just got even better! So much more than a seminar, Wella Color Expert will transform the way you think in a combination of ways, from hands-on training at the Wella Studio, to inspirational online content from global artists and Wella’s experts in research and development. You will never look back. From day one, you will develop a new level of understanding and ignite your passion for color, leaving you eager to reapply your new knowledge on all your clients. Successful completion of this unique experience will lead to a loyal following of happy clients, a growing business and the confidence to tackle every hair color challenge.

The combination of precision and free-form cutting is a true art of the expert. Uncover how you can beautifully blend two types of cutting methodologies to create the perfect balance of sophistication and creativity. With this knowledge, there is no haircut that you won’t have the confidence to execute with excellence. Showcase all that you have learned with a social media-focused photoshoot.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$3,500 | 280,000 POINTS

4-6 MONTHS

$2,500 | 200,000 POINTS

5 DAYS

WELLA PROFESSIONALS

PRICING IS PER PERSON

PORTFOLIO

STYLE, BUSINESS

STYLE EXPERT

SOCIAL MEDIA 301

In the Style Expert seminar, stylists will learn the chemistry and physiology of hair, to understand better why and how hairstyles work.

You will learn about all of the tools needed to create a beautiful look and when to use them.

Principles and elements of design are a big focus on all five days. Stylists eyes will be trained on what to look for in an image to make it successful.

Another focus is mood boarding and reverse mood boarding. When you understand how an image was created, it is much easier to then create your own. On the final day, all stylists will have the opportunity to shoot a look, showcasing everything they have learned throughout this series of seminars.

Become an expert in social media and become the marketing mastermind your business deserves.

Social Media 301 takes your storytelling, content creation, and marketing to the next level. This seminar will give you the latest insights, tips and tricks, and best-in-class approaches to all major platforms; IG, TikTok, FB, and YouTube. Hosted by the @WellaEducation team.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$2,500 | 200,000 POINTS

5 DAYS

$1,500 | 105,000 POINTS

2 DAYS

PORTFOLIO

PRICING IS PER PERSON

23

25 NON-CERTIFICATION CLASSES Need a boost of inspiration without the commitment of certification?

We’ve got you covered. Check out our library of seminars guaranteed to give you the education boost you crave!

NON-CERTIFICATION CLASSES

PRODUCT KNOWLEDGE

26

FACE-TO-FACE

VIRTUAL

ON-DEMAND

BLONDOR DISCOVERY

ILLUMINA COLOR DISCOVERY

Learn how to select the appropriate Blondor lightening product to suit your client’s needs and increase blonde services in your salon. Now introducing new Blondorplex for strengthening with no compromise on lift. Learn about our latest BlondorPlex Cream Toners for 5-minute express toning.

Illumina color is a permanent color which can lighten, darken & enhance natural hair color giving it a sheer natural looking result. Since launching, illumina color has become a global beauty phenomenon setting a new benchmark for naturalness in hair color with incredible light reflection and incredible hair protection while providing irresistible hair quality. Understand Microlight Technology and the intermixable palette in this seminar.

Price

Duration

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

SHINEFINITY DISCOVERY

COLOR TOUCH DISCOVERY

Zero lift and zero damage. Discover infinite possibilities with Wella Professionals’ newest innovation, Shinefinity Color Glaze, with shine you can feel. Explore what makes this demi-permanent a must-have with its clean, demi-permanent formula.

Learn why Color Touch is the versatile, lowcommitment demi-permanent color for intense vibrancy and shine.

Price

Duration

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

KOLESTON PERFECT DISCOVERY

KOLESTON XPRESS DISCOVERY

The biggest color innovation in 140 years. Wella Professionals revolutionizes permanent hair color with the new Koleston Perfect. Koleston Perfect with Ultra Precision Technology offers rich, healthy-looking results, true-to-tone color, and 100% gray coverage. Discover an unlimited range of services and possibilities!

In this seminar, you’ll discover how you can cover up to 100% gray in just 10 minutes with Wella Professionals newest innovation, Koleston Xpress.

Learn all about Control-X Technology & Metal Purifier and how these key elements create nonprogressive color you can trust. Now introducing 3 new express services to delight your customers and have them in and out in a flash.

Price

Duration

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

WELLA PROFESSIONALS

PRICING IS PER PERSON

INSIDER LEVEL CLASSES

WELLAPLEX DISCOVERY

SHINEFINITY CREATIVE FORMULAS

New and improved! Wella Professionals’ WellaPlex retains the pH of the color/lightening mixture at the optimal level. WellaPlex is the best partner for the Wella Professionals color portfolio. From lightening services, to color, to stand-alone and perm and straightening services. We have a complete antidamage proposition from salon to take-home to help increase your revenue.

Take a look into the creative world of Shinefinity with our Signature Artist Team. In this hour, we will take you through the versatility of our latest innovation, Shinefinity.

In our Shinefinity Virtual Classroom you learned how great this new Demi-permanent color is; now it’s time to take your formulation with Shinefinity to the next level. The Signature Artist will walk you through all their go-to tips and tricks on formulating creatively while still getting the reliable results and longevity you expect from Shinefinity.

Price

Duration

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

ULTIMATE REPAIR DISCOVERY

FORMULATION DISCOVERY

Discover how you can give your customers 99% less breakage in only 90 seconds! Learn how to incorporate the Ultimate Repair lineup in your salon services. Experience a step-by-step workshop for the Ultimate Blowout to give your customers legendary hair!

Get comfortable with your individual clientele’s formulations, whether it is demipermanent, gray coverage, lightening, toning, or glossing and glazing. Option to have your Wella Educator stay in salon for coaching to help with formulating clients in real time.

Price

Duration

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1.5 HOURS

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

ULTIMATE POWER SERUM DISCOVERY

GHD INNOVATION VIRTUAL

Discover NIOXIN Ultimate Power Serum, an innovative solution to reduce hair loss while thickening the hair. Learn about the unique, patented technology, who it is ideal for, and how to use it. Get business tips for how increase profits from service and retail opportunities by offering this specialized treatment.

Learn about everything ghd including the science and technology, why 365° is the ideal temperature, ideal styling temperature, and which tools will suit your clients best.

Price

Duration

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

NIOXIN

GHD

PRICING IS PER PERSON

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PRODUCT KNOWLEDGE, COLOR

VIRTUAL

ON-DEMAND

STUDIO EXCLUSIVE

FACE-TO-FACE

OPI DEMO DAY

COLOR CORRECTION 101

OPI invites you to discover new and exciting products through a no-appointment-necessary in-store demo. Learn about new products, including expert tips and in-salon service techniques. Get your questions about new or existing products answered by an OPI Educator.

A seminar designed with all levels of colorists in mind. During the seminar you will understand the principles behind color correction with a straight forward approach. This seminar will cover commonly experienced corrective scenarios: too dark, too light, too warm, too cool and how to troubleshoot.

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

3 HOURS

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

BALAYAGE & BEYOND

NON-CERTIFICATION CLASSES

In this course, you’ll master key techniques to customize the perfect Balayage look for every client.

Learn color melting and root shadowing, softening/ breaking the base for seamless blend, proper back combing and diffusing highlights, the mechanics for perfect lightener application, combining foils, and freehand painting for a complete Balayage Look.

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RED FORMULATIONS UNLOCKED Reds and coppers continue to be front of trend & highly requested throughout the seasons. We know that reds can be tricky to navigate, confidently; in this course you will gain the knowledge to fearlessly create bespoke, expensive looking reds and tackle any red transformation with ease. This seminar includes intensive, interactive theory covering key principles for lifting, depositing, glossing, & more, as well as a hands-on workshop to be able to put your learnings into practice.

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

Here’s what you’ll learn in this class: • Formulation theory & comprehension • Solutions to avoid hot roots, banding, drab ends and other common red challenges • Suitability in all ranges of reds from red-violets, to reds, to coppers, to strawberry blondes • Dimensional tone-on-tone placement • Immersive hands-on workshop • As part of our Unlocked seminar series, this seminar is one step into a deep dive of formulation craft has context menu

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

OPI

PRICING IS PER PERSON

PORTFOLIO

WELLA PROFESSIONALS

COLOR, CUT

INSIDER LEVEL CLASSES SPECIALIST LEVEL CLASSES

CREATIVE COLOR UNLOCKED As stylists and colorists, we are artists at our core. This seminar will allow you to take your color knowledge to the next level, unlocking your artistic potential through bespoke formulation with a pantone focus, and placement centered around cause & effect. As you navigate through this 1 day seminar, you will enhance your creative formulation approach and gain the confidence to create any shade you envision. As part of our Unlocked series, this seminar is one step into a deep dive of formulation craft.

Here’s what you’ll learn in this class: • Creative formulation theory • Confidence to create nuanced, pantone formulas • Creative & strategic placement ideas • Immersive hands-on workshop

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

CUT CRAFT FRINGE

CUT CRAFT GRADUATION

In this seminar, you’ll discover how fringes can frame the face to enhance your clients’ favorite features.

In this seminar, you’ll discover how to build weight in a haircut with techniques like elevation and over direction. Learn how to enhance the appearance of volume and body with hair color and refine the look with styling.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$520 | 41,600 POINTS

1 DAY

CUT CRAFT LAYER

SEBASTIAN CUTTING TECHNIQUES

In this seminar, you’ll discover layering techniques to remove weight and create movement in your haircuts.

This core, fundamental cutting seminar will introduce you to the Sebastian cutting techniques used to create an effortless and modern finish. Learn the signature techniques and best practices for using the blade while understanding when to switch from the blade to scissors.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$300 | 24,000 POINTS

2-3 HOURS

SEBASTIAN

PRICING IS PER PERSON

29

NON-CERTIFICATION CLASSES

STYLE

30

FACE-TO-FACE

VIRTUAL

ON-DEMAND

THE SEBASTIAN 7

STYLE IS FLUID

In this seminar, you’ll discover how to layer and mix Sebastian’s 7 essential products to achieve any look.

Build a long-lasting style by learning how and when to apply each product each step of the way in this hands-on workshop.

Discover how to achieve fluid silhouettes by mixing & matching Sebastian’s portfolio of products with fundamental techniques. Learn tips & tricks from a Top Artist.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

2-3 HOURS

$300 | 24,000 POINTS

2-3 HOURS

GHD ESSENTIALS: TOTAL GHD EDIT

GHD ESSENTIALS: WET TO DRY

Total ghd edit is designed to introduce you to the innovative ghd styling tool portfolio. You will learn essential styling techniques and be immersed in the exciting world of ghd.

Discover ghd’s most revolutionary innovation!

Learn the science behind wet to dry styling, breakthrough technology, & essential styling techniques that allow you to transform hair from wet to dry with no heat damage!

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$250 | 17,500 POINTS

UP TO 4 HOURS

$250 | 17,500 POINTS

UP TO 4 HOURS

GHD ESSENTIALS: CHRONOS

GHD ESSENTIALS: THE STYLER EDIT

In this session you will discover ghd’s most advanced styler yet, ghd chronos! Experience the high-definition results HD Motion-Responsive™ technology provides and learn the ultra-fast styling techniques that will allow you unleash your full styling creativity.

Elevate your skill with iconic ghd techniques for quick, effortless styling. These essential techniques of the ghd styler range will give you endless styling opportunities on the salon floor, and leave you fully equipped to transform your client offering.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$250 | 17,500 POINTS

UP TO 4 HOURS

$250 | 17,500 POINTS

UP TO 4 HOURS

SEBASTIAN

PRICING IS PER PERSON

GHD

STYLE, CARE, CURL

SPECIALIST LEVEL CLASSES

GHD ESSENTIALS: THE STYLER+ EDIT

GHD ESSENTIALS: THE BLOW-DRY EDIT

You will learn advanced styler techniques that will excite your clients both in-salon and on social media. The session covers, advanced combination techniques, section patterns to maximize shape and form, and mesmerizing styler movements.

This course shares the most beautiful techniques required to achieve maximum results quickly and easily, allowing you creative freedom with your clients to achieve the blowout of their dreams.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$250 | 17,500 POINTS

UP TO 4 HOURS

$250 | 17,500 POINTS

UP TO 4 HOURS

GHD ESSENTIALS: THE HOT BRUSH EDIT

GHD ESSENTIALS: THE CURVE EDIT

ghd Hot Brush Edit shares how to easily create volume, body, and straighter sleek styles in super-fast time.

In ghd Curve Edit you will learn more about the ghd curve® range of curling irons and wands, and learn the fundamental techniques behind the hottest editorial, catwalk, and celebrity hair trends and the skills you need to recreate these staple looks.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$250 | 17,500 POINTS

UP TO 4 HOURS

$250 | 17,500 POINTS

UP TO 4 HOURS

GHD ESSENTIALS: THE RED CARPET EDIT

FREE YOUR CURLS

In the Red Carpet Edit you will learn the hottest techniques and styles, inspired by the top stylists behind Hollywood royalty’s most coveted looks.

The session covers hair-up techniques, A-listinfluenced styles, and essential hair-up hair hacks.

In this seminar, discover how to achieve a phenomenal total look for wavy and curly hair utilizing the Nutricurls lineup.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$350 | 24,500 POINTS

UP TO 4 HOURS

$520 | 41,600 POINTS

1 DAY

WELLA PROFESSIONALS

PRICING IS PER PERSON

31

NON-CERTIFICATION CLASSES

TREND, NAIL

32

STUDIO EXCLUSIVE

VIRTUAL

#TRENDING COLOR

#TRENDING CUT

Learn today’s top techniques and trending shades, from subtle to expressive color formulations and placement. With live demonstration and a hands-on workshop, you’ll give your clients the most popular color trends, and study techniques including foil, balayage, color melting, color blocking, and other creative formulations base on current trends.

Learn the hottest haircuts of the moment, based on the most up-to-date #Trending review. With live demonstration and hands-on workshops, you’ll gain real time understanding of contemporary looks across color, cut & style, and study precision and free form cutting, tool selection for each technique, and adapting modern trends based on client suitability.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$520 | 41,600 POINTS

1 DAY

#TREND CUTS ONLINE

OPI PRO SPA EXPERIENCE

Learn to use a range of techniques from classic to free-form texturizing to create the latest haircuts.

Gain an understanding of at least three different cutting techniques used in one #Trending haircut.

Each offering of this class will study different techniques and looks.

Experience OPI Pro Spa, the first and only professional skincare line that brings quality and efficacy of facial skincare to premium products developed specifically for hands and feet.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

2-3 HOURS

$520 | 41,600 POINTS

1 DAY

PORTFOLIO

PRICING IS PER PERSON

OPI

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BUSINESS PARTNERS

BUSINESS PARTNERS

From the comfort of wherever you are, learn better ways to help your salon grow. Home care sales, building business behind the chair, social media strategies, and more await you.

Join us on WellaEd for a full learning catalog and certification journey. We have created strategic business alliances with the best in the business to get you the kind of support you need to make your business profitable. We offer seminars at the Wella studios, online, and at industry shows, hosted by our business partners. Learn more about who can help you get the answers you need, get motivated, and achieve your best business results.

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Scan to discover all of our business classes.

We’re here to help you and your business prosper through simple and visual training, consulting, and tools. We have programs for owners, leaders, and individuals. At the end of the day, all roads lead back to cash. We’re here to help you earn more money, do what you love, and have a life. Leaders looking to level up their financial know-how; to gain greater confidence, control, and cash flow. It’s designed for businesses in beauty. Even if you might consider yourself “good with numbers,” this program and tools are still relevant for you.

Inspiring Champions is recognized as the premier salon business consulting and business education company in North America.

Our reputable salon management systems have been perfected over two decades and implemented by tens of thousands of salon owners, managers, and technicians. Get ready to experience for yourself proven salon business strategies and salon solutions that will lead to instant, sustainable, and substantial salon success. Our unwavering commitment is to exceed your expectations.

Empowering You programs give businesses an advantage over the competition: strong, confident, empowered leaders who create positive cultures and make businesses thrive in any circumstance. Using methods tested in our salons and in salons and spas across the nation, our programs show proven results, results that will turn your business into an unstoppable force.

Empowering You will help double your income and exceed your clients’ expectations, every single time. If you’ve ever struggled with keeping a simple, solid system in place that sets you up for success, then this is the program for you. Learn proven salon systems that instill a permanent WOW factor into your clients’ experience. This intensive training series will take you through vital areas in your business and show you simple solutions to making more money than you’ve ever dreamt of. When you take these systematic approaches and apply them to your business, you’ll see results instantly. If your team needs motivation and your workplace culture needs a boost, Empowering You has the answer.

Since 1993, Strategies has had one goal: to help businesses operate more efficiently and profitably. We’ve worked with owners and their teams to create businesses that balance profitability with a happy work environment and devoted customers. At Strategies, we are experts at helping salons and spas create dynamic team-based cultures. We know that systems set you free. Systems create consistency, efficiency, and predictability. Ultimately, how well you implement and dial in your salon systems defines your most precious asset: your brand identity. Experience what it’s like to have salon systems set you free and how to shift your organizational culture from “I/me/mine” to “we/us/the company/the team.”

We can show you how to dramatically increase sales and profits. We do it using our salon/spa-specific systems that have been proven for over two decades. Our systems require work, commitment, team engagement, and accountability— but that’s what growing a dynamic and profitable business is all about.

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Visit WellaEd.com for more information.

99350187054

Follow us @WellaEducation to get inspired and elevate your craft.