Our Mission To bring brands to life at retail through strategic partnerships, creative excellence, flawless execution, and innovative technology solutions that drive measurable growth.
I co-founded Winston Retail in 2003 with a vision to solve a glaring need in the industry: to elevate the customer experience in physical retail so brands could tell a compelling story to drive results. Winston Retail has grown exponentially since then, adding multiple global brands to the portfolio in fashion, footwear/accessories, home, beauty, technology, retail mass grocery, and hard lines. Today, I'm proud to lead a team of over 3,500 retail experts across the U.S. who bring expertise in field visual merchandising, creative services, retail operations, and technology. Our team serves brands and retailers with unique needs and opportunities to serve the ever-evolving and dynamic world of retail.
Walmart Merchandising Service Provider Winston’s over 20 years of experience include 5 years supporting Walmart across multiple categories.
Contracted as a Specialty Provider directly by Walmart Marketing and by numerous brands Winston helped implement a successful strategy for apparel, accessories, and footwear to redefine the Walmart customer journey.
The Winston Difference • Established relationships with Store Management in all Walmart and Neighborhood Goods locations. • Proven track record of 95%+ execution for all merchandising and installation projects. • Seamless turnkey process for Walmart fixture installations, graphic installations, and in-store merchandising. • Successful sales ambassador, merchandising, design, installation, and logistics projects. • Extensive use of WINTELL®, our proprietary training and reporting platform, by Walmart corporate with accolades. • Experience with the Walmart process and platforms (Scintilla In-Store Certification).
Access
Scintilla Access allows Winston to: • See inventory levels in-store • See location of product on the floor or in the back stock room • See exact location of product on the shelf or fixture, due to Walmart’s RFID technology • See pricing • Print labels • Access to sales data to track results, as requested by the brand • Access to key store and regional personnel to strengthen relationships
Winston Field Team We can support your retail locations with our experienced industry-leading Managers, Brand Ambassadors, Visual Merchandisers, Stock Support, and Training Managers.
3,500+ talent based throughout North America
The Winston Experience
On-Floor Merchandising We offer a customizable approach to field merchandising programs.
Design & Project Management Whether working with your in-house creative team or independently, we can design, build, or manage any project to meet your objectives.
Retail Operations We can train, staff, and operate your pop-ups, activations, and events or supplement your in-house team.
Technology We provide industry-leading training and reporting with actionable data, easily tailored to your requirements.
Winston Brings Brands to Life
On-Floor Merchandising Our industry-leading field team comprises3500+ experts. • Product Launches • Resets • Signage/POP Execution • Modular Cut-Ins • Surge Work • Product Rotation • Inventory Management • Backroom Management • Fixture Installation • Vignette Sets and Maintenance • Event Marketing • Inventory Audits • Shelf Compliance
Design & Project Management From design to project management, we are your turnkey partner. • Graphics, PDQ, and Endcap Display Design • Vignette Storytelling and Design • Activations • Graphics, PDQ, and Endcap Display Kitting & Fulfillment
Why Winston? We leverage experienced talent and strategic execution as a passionate extension of your brand.
On-Floor Merchandising Experts
Best-in-class, experienced, and trained on-floor merchandisers, praised by our Clients for their passion, talent and effectiveness.
Proprietary Training + Enterprise Reporting System Customizable Learning Management System, firewalled reporting app and dashboard, and wyattAi training and on-site execution assistance.
Scintilla POS Data Certified Ability to analyze and target visit cadence based on sales.
Compliance We have a compliance team and technology that works with field talent to provide best-in-class execution and review photos taken to ensure accuracy and thoroughness.
Our Satisfied Clients Impressive references and increased business.
We have the utmost respect for Client confidentiality in our offices and in the field.
is a Cloud-Powered Command Center
Impactful and tracked training with wyattAi integration Dynamic dashboard showing chart results Store-specificreporting by item or department wyattAi to query and attain summarized results
Training Technology and Philosophy
The CONNECT LMS platform has the following features: • Ability to create branded, custom pages and content.
• Gamification with rewards and diplomas.
• Custom learning paths and gated lessons to ensure a clear and guided training experience incorporating wyattAi.
• Dynamic/custom quizzes with interactive content and on-demand video capabilities.
• Real-time operations communication via WINTELL® pop-up notifications. • Chat and social media/community capabilities.
• Intuitive, streamlined, and tracked onboarding. • Custom-designed training reports on various data points.
Transforming Training at Scale
FPO Integrated learning and communication platform
Store Visit Reporting and Capabilities
Capture what matters in stores withdata visualization and summarization using our proprietary reporting platform WINTELL®. • Easy-to-use, fully customizable dashboard with summarized validated data via graphs or charts
• Integrates and accepts sales data per report to analyze visit impact
• Allows for customized photo albums directed by the client
• Customizes sales analytics reports with BI reporting and machine learning
• Allows customized report roll-ups that are auto-timed and posted ongoing
We are committed to advanced technology and release daily updates to our system.
Data That Matters
Sales insights and store condition score cards
Analysis Powered by AI
Finding and summarizing store visit outcomes
Custom Reporting Dashboard
FPO A landing page for your program results
FPO
Retail Analysis
BI reporting Custom reporting using in-store data .
Sales Integration Client to approve sharing retail data via a download or we can fully integrate with retail systems. Scintilla Data Access
Specialized Analysis At Winston, our Retail Analytics Account Manager can make strategy recommendations to target service and product categories to maximize sales using: • Store Visit Report Data • Demographic analysis • Regional analysis • Performance trends • Photo analysis • Sales Data, if available (overall and product) • Weather and Client Feedback
How We Measure Success
High Completion Rate Average 95%+ completion rate with nationwide coverage for all programs, overseen by a dedicated Account Manager and a robust Operations team.
Elevated Visibility Consistent on-shelf availability and improved shelf placement for your product, enabled by tailored brand training to drive sales.
Actionable Compliance Analysis Clear, customized reporting on visit findings paired with sales analysis and defined next steps.
Relationships Built with the Store and Brand Winston talent becomes an extension of your brand and a trusted store management and personnel partner.
Select Clients
Retailers We Work In
Special Projects
Our Values
Passionate At Winston, we have a passion for retail and brands, and a passion for excellence in design and execution. We pride ourselves in our passion for growth which empowers us to deliver at the highest level.
Innovative We believe innovation is crucial to our success. We leverage innovative technology to deliver the highest level of service. We innovate through our designs, our client service, and our employee experience by prevailing as leaders in our field.
Creative Winstonians think outside the box and take a creative approach to our business. We deploy creative solutions that elevate our clients, their customers, and our team’s experience.
Strategic We take a strategic approach to our business and client service. Our team is strategic in their thinking and our leaders are strategic in their planning.
Accountable We are results driven, and we take accountability for both our successes and opportunities for improvement. As team members, we are accountable to one another. As service providers, we are accountable to our clients. As an employer, we are accountable to our employees.
Winston Gives
Our Philanthropic Strategy Includes Three Pillars Sustainability Winston believes that without securing our environmental future, we will lose the opportunity to connect with others and positively impact our communities.
Marginalized Groups Winston believes that everyone has the right to necessities, that women and minorities are assets to the workforce, and that we have a responsibility to create inclusion and belonging
Animals Winston believes that animals bring us joy and connect us to nature, and their lives should be protected and cherished whenever possible.
Winston’s Current Charitable Partners Include:
THANK YOU
22 W 38th St, 12th Floor, New York, NY 10018 (800) 401-3154 • info@winstonretail.com