02 01
ULTIMATE REPAIR
ULTIMATE SMOOTH
ULTIMATE COLOR
03
04
05
PREMIUM
ColorMotion+
FUSION
ELEMENTS
Oil Reflections
Nutricurls
BASE
INVIGO Brilliance
INVIGO Nutri-Enrich
INVIGO Volume Boost
INVIGO Blonde Recharge
EIMI Volume
EIMI Smooth
EIMI Texture
EIMI Shine
EIMI Waves & Curls
EIMI Finishing Spray
Color Fresh Mask
Marula Oil Massage Techniques
CONDITIONER
MASK
MIRACLE HAIR RESCUE
PROTECTIVE LEAVE-IN
A rich cream shampoo that cleanses gently and effectively with a luxurious lather.
Removes all the small impurities that can be harmful to the hair (metals, product build-up, oils, dirt and pollution) and starts to rebuild the hair.
Deep conditioner with a creamy texture for daily usage to detangle, deeply strengthen and repair.
Gives intense inner strength without weighing the hair down. Leaving the hair soft to touch, feeling clean and fresh.
Apply to wet hair, lather thoroughly and rinse. Repeat as desired.
Intense smoothing mask for detangling without a heavy feel.
• 6x easier detangling.1
• Formulated with AHA & Omega-9.
A treatment to repair hair damage in 90 seconds.2
• 99% less breakage.3
• 12x smoother hair.4
• Shinier hair after each use.
Delicate cream serum.
• 5-in-1 protection against breakage, UV, heat, mechanical damage, and frizz.
• Anti-frizz effect for up to 72 hours.
An overnight leave-in serum.
• Provides frizz control and up to 6x Smoother Hair.4
• 8-hour repair & protection against night stressors.
• Up to 78% less breakage.4
• Up to 86% less split ends.4
A salon-exclusive, pre-treatment to help recover existing damage for a healthier hair feel after lightening & oxidative coloring services.
Adaptive Technology has conditioning agents which detect the most damaged parts of the hair to repair it.
Apply to shampooed, damp hair starting on the most damaged areas. Leave on for 30 seconds for moderately damaged hair, and up to 3 minutes for most damaged hair.
Apply to pre-shampooed, towel-dried hair. Process for 5 to 10 minutes before rinsing.
Intensively strengthens and smooths hair thanks to AHA & Omega-9.
Mist generously over towel-dried, clean hair and gently comb through. Leave it in for 90 seconds before styling. Do not rinse and style as usual.
Protects, repairs, and smooths all hair types to give instant frizz control and easier styling.
Apply to mid-lengths and ends of clean, damp hair before styling.
Can also be applied to dry hair for additional smoothing.
At night, Omega-9 penetrates deeper6 into the hair to moisturize it. Defense polymers protect by creating an invisible shield against night stressors like friction & frizz.
Apply 2-4 pumps on dry or damp hair. Distribute from lengths to ends, no need to rinse. Can be used up to every night, also in between no-wash days.
Patented AHA & Omega-9 helps recover damaged hair before lightening or color services, to improve the cuticle integrity. Metal Purifier additionally helps encapsulate metals.
Mist over dry unwashed hair before coloring or lightening services, blow-dry on cool to medium warm settings, proceed with salon service.
HEALTHY LOOKING HAIR NEEDS TO BE STRONG FROM THE INSIDE AND OUT.
THE SPECIAL COMBINATION OF AHA & BIO-IDENTICAL OMEGA-9 DELIVERS THE ULTIMATE REPAIR, THAT YOU CAN SEE AND FEEL. AHA REBUILDS BONDS
Alpha-Hydroxy Acid is an organic acid, small enough to penetrate the hair fiber at the deepest level. Rebuilding hydrogen bonds in the cortex, for a strong hair core.
Bio-identical lipid, targeting the outside of the hair fiber. Coating the surface and filling in the cuticle to re-create a protective barrier.
Apply NEW ULTIMATE REPAIR Recovery Liquid Layer to dry, unwashed hair before lightening and coloring services. This will help recover existing damage.
Shampoo hair with ULTIMATE REPAIR Shampoo. Rinse thoroughly and towel-dry.
Apply ULTIMATE REPAIR Conditioner to shampooed, damp hair starting on the most damaged areas. Leave on for 30 seconds for moderately damaged hair, and up to 3 minutes for most damaged hair. For more intense repair apply ULTIMATE REPAIR Mask and process for 5 to 10 minutes before rinsing.
To towel-dried hair, spray ULTIMATE REPAIR Miracle Hair Rescue and let it absorb for 90 seconds. Comb through and do not rinse.
Apply ULTIMATE REPAIR Protective Leave-In to clean damp hair before styling. Can also be applied to dry hair for additional smoothing.
For at-home repair, recommend a personalized take-home routine including the ULTIMATE REPAIR Night Serum as an overnight leave-in serum.
Pro Tip: Incorporate the at-home regimen into the service price.
Nourishing formula lathers into a luxe foam to cleanse dry, dull hair of impurities and prepare it for deep nourishment.
Formulated with Metal Purifier technology to detox your hair from metals. Color safe.
Daily conditioner that instantly detangles and nourishes hair.
Leaves it smoother and shinier while reducing frizz.
Apply to wet hair and lather. Rinse and repeat if needed.
Apply to clean, damp hair lengths and ends. Leave on for 30 seconds to 3 minutes. Rinse thoroughly.
Luxurious mask for deep inside out nourishment.
OIL SERUM
Intense oil serum that nourishes hair, leaving it visibly smoother & shinier.
Leaves hair visibly smoother and shinier, while reducing frizz.
Apply to clean, damp hair. Leave on for 5 to 10 minutes. Rinse thoroughly.
Deeply nourishes the inside of the hair and recreates a protective barrier on the outside thanks to Squalane & Omega-9.
Apply 1-3 pumps evenly onto damp hair lengths & ends and wait 30 seconds before styling. Can be used on dry hair for finishing.
A non-greasy, lightweight, leave-in formula for smoothness, frizz control, UV & heat protection. Perfect for daily touch-ups, on-the-go!
Suitable for fine to medium hair types.
Long-lasting frizz and volume control, for improved manageability.
Apply 1-5 pumps to damp or dry hair to tame frizz and flyaways. Reapply as needed.
Salon-Exclusive Glass Liquid Layer features an advanced formula that smooths the cuticle for effortless detangling and faster blow-drying.
Coats the hair and smooths the cuticles, creating a protective layer against humidity, while increasing smoothness.
To towel-dried hair, apply Glass Liquid Layer section by section, spraying 2-3 sprays at a distance of 6 inches along each section. Comb through. Leave in.
HAIR CRAVES NOURISHMENT INSIDE & OUT.
DEEPLY NOURISHES THE HAIR INSIDE
OMEGA-9 RECREATES A PROTECTIVE BARRIER OUTSIDE
TRANSFORMATIVE EFFECT ON DRY, DULL & FRIZZY HAIR
Shampoo with ULTIMATE SMOOTH Shampoo to remove all the impurities & prepare hair for the treatment. Rinse thoroughly and towel-dry.
Apply ULTIMATE SMOOTH Conditioner for finer hair types or ULTIMATE SMOOTH Mask for medium to coarse hair types and leave on for 10 minutes, rinse well.
To towel-dried hair, apply ULTIMATE SMOOTH Glass Liquid Layer section by section by spraying 2–3 sprays at a distance of 6 in. along each section. Comb through. Leave in, blow-dry and style the hair as desired using medium to high heat and speed.
Apply 1–3 pumps of ULTIMATE SMOOTH Miracle Oil Serum to ends of the hair if required to finish.
For at-home frizz control, recommend a personalized take-home routine including the NEW ULTIMATE SMOOTH 24/7 Silky Milk for daily touch-ups, on-the-go!
Pro Tip: Incorporate the at-home regimen into the service price.
This Sulfate-Free Scalp Soothing Shampoo, offers a rich, creamy lather that gently cleanses, while supporting color vibrancy.
MIRACLE LEAVE-IN MASK
A Rinse-out Conditioner for easier and faster detangling.1
Gently cleanses hair with a slightly acidic formula to help close cuticles.
Ideal for post-coloring salon services or at-home care to maintain color vibrancy.
Apply to damp hair and scalp, and lather. Massage, rinse and repeat if desired.
Helps reduce porosity to seal in pigments and moisturizes colored hair for a soft hair feel.
Leave-in Treatment for moisture, anti-breakage, and UV protection for colored hair.
With antioxidants and moisturizing properties for up to 4x more resistance to breakage.2
After shampooing, squeeze out excess water from the hair and apply to the midlengths and ends. Leave on for 30 seconds to 3 minutes before rinsing well.
After shampooing, squeeze out excess water and apply 1-2 pumps through hair. Leave on 30 seconds before combing. Do not rinse.
Enhance color vibrancy, protect against heat, and see up to 4x smoother hair.2
Helps protect tonal shift driven by heated tools.
Spray lightly, at forearm’s distance away from dry lengths to finish.
COLOR SEALER LIQUID LAYER
Pro+ Salon-exclusive formula, instantly seals colored hair from 1st use.
Optimizes pH level, stops oxidation process, and stabilizes hair.
After shampooing out color, divide towel-dried, damp hair in quadrants. Spray 2-3x in each section. Comb through and leave in.
LOCKS IN MOISTURE FROM SCALP TO ENDS GLYCINE & METAL PURIFIER UNIQUE &
Shampoo hair with ULTIMATE COLOR
Sulfate-Free Shampoo. Rinse thoroughly and towel-dry.
Apply ULTIMATE COLOR Conditioner to mid-lengths and ends. Leave on for 30 seconds to 3 minutes before rinsing well.
Divide towel-dried, damp hair in quadrants. Then spray ULTIMATE COLOR Color Sealer Liquid 2-3 times on each section. Comb through and leave in.
Apply 1-2 pumps of ULTIMATE COLOR Miracle Leave-In Mask through hair. Leave on 30 seconds before combing. Do not rinse.
ULTIMATE COLOR SHINE SPRAY
Spray ULTIMATE COLOR Shine Spray lightly, at forearm’s distance away from dry lengths to finish.
For at-home color vibrancy, recommend a personalized take-home routine including the ULTIMATE COLOR Miracle Leave-In Mask as a leave-in treatment.
Pro Tip: Incorporate the at-home regimen into the service price.
COLOR PROTECTION SHAMPOO
MOISTURIZING COLOR REFLECTION CONDITIONER
STRUCTURE+ MASK
PRE-COLOR TREATMENT
POST-COLOR
Helps to lock in color while preserving hair’s smoothness and shine.
Encapsulates metals, reducing the formation of free radicals, responsible for color fading.
Daily use.
Helps restore hair surface quality for vibrant shine.
Smoothing cuticles for improved shine and manageability.1
• With Wellaplex bonding agent
• Helps to reconstruct hair bonds. For stronger hair.2
• Adds smoothness and shine for excellent color reflections.
Enhances hair surface smoothness and shine.
With Free Radicals Protection and additional anti-oxidants.
Daily use.
Prepares hair for more even color results. Increases smoothness and shine.
To be used every 1-2 weeks.
Before any color. Mist over clean hair before coloring.
Improves color molecules retention.3
Optimized pH after oxidative color service.
To complete any oxidative color service.
Apply to shampooed hair, process for 30 seconds before rinsing.
REGULAR USE OF COLORMOTION+ CARE REGIMEN IMPROVES COLORED HAIR QUALITY IN THREE AREAS THAT ARE SPECIFICALLY IMPORTANT FOR COLORED HAIR.
Metals encapsulated
FREE RADICALS
Protection Technology Encapsulates metals, reducing the formation of free radicals, responsible for color fading.
HAIR SURFACE POLISHER Smoothing cuticles for improved shine and manageability.1
Reconstructed inner hair bond
WELLAPLEX BONDING AGENT
Helps to reconstruct inner hair bonds. For stronger hair.2
A complete pre- and post-color care service.
Pre-Color Treatment enhances hair surface smoothness and shine.
Express Post-Color Treatment that helps to preserve color intensity until your next color.*
INTENSE REPAIR SHAMPOO
INTENSE REPAIR CONDITIONER
INTENSE REPAIR MASK
Delicate shampoo that helps to repair damaged hair, leaving the hair clean and cared for.
With EDDS, micronized lipids and silk amino acids. Daily use.
Instantly helps to protect against breakage due to combing and mechanical damage. Detangles hair leaving it smooth.
With silk amino acids. Daily use.
Luxurious creamy mask that helps to repair and protect against breakage.
With intense conditioning ingredients and silk amino acids.
To be used every 1-2 weeks.
DAMAGED HAIR
Damaged hair has imperfect cuticles and weakened protein structure. Metallic impurities and free radicals harm the hair surface. Hair feels dry, rough and the hair structure is weakened.
EDDS Micronized lipids Amino acids and silk amino acids
SILKSTEEL FUSION TECHNOLOGY REPAIRS HAIR FIBER ON MICRO AND MACRO LEVELS
Inside hair:
Two amino acids penetrate deep into hair cortex, refilling the hair.
Outside hair:
Shampoo’s EDDS technology removes metallic impurities via antioxidant action. Micronized lipids provide instant wet conditioning. Silksteel Fusion technology helps to protect the hair from further damage. BEFORE AFTER
Instantly recovers hair fiber and helps to prevent future hair breakage.
Remember to use WellaPlex service for stronger hair.
*For up to 8 weeks when using Structure+ Mask.
OUR FAVORITES
RENEWING SHAMPOO
RENEWING CONDITIONER
RENEWING MASK
Gently cleanses hair with a luxurious foaming experience.
Revives hair smoothness and shine for a healthy look and feel.
• 91% natural origin formula*
• 80% recycled plastic 250ml bottle, 50% recycled plastic 1L bottle
Daily use.
Instant detangling conditioner renews hair manageability and shine.
• 95% natural origin formula*
• 50% recycled plastic tube and bottle
Daily use.
Moisturizing mask with intense conditioning renews hair smoothness and shine.
Protects hair from frizz and breakage
95% natural origin formula*
To be used every 1-2 weeks.
Aloe Vera
Inspiring for its gentle caring properties.
Vitamin E
With antioxidant power, the formulas effectively reduce free radicals damage.
Olive Essence To give smoothness & shine.
Cotton-based conditioning ingredients to give smoothness & shine.
Kaolin Clay
Natural mineral used classically in skincare to gently absorb excess oil and helps to absorb excess sebum, leaving scalp with a clean & comfortable feel.
BEFORE AFTER
Restores hair moisture, shine and nourishment for a healthy look and feel. Using the Elements Renewing Mask for 5 minutes with heat provides intense conditioning and renews hair without silicones.
OUR FAVORITES
LUMINOUS REVEAL SHAMPOO
LUMINOUS INSTANT CONDITIONER
LUMINOUS REBOOST MASK
Light moisturizing shampoo leaves the hair deeply cleansed and luminous.
Helps to protect hair cuticles from free radicals with EDDS.
• Hair surface is cleansed from impurities and protected from minerals. Daily use.
30-second smoothing conditioner that leaves the hair luminous and smooth.
Nourishes and replenishes the hair structure leaving the hair smooth and luminous.
Locks moisture in. Daily use.
With Panthenol.
Replenishes for the right moisture balance.
LUMINOUS SMOOTHING OIL
LIGHT LUMINOUS REFLECTIVE OIL
Versatile perfecting oil for hair smoothness and glossy effect, with macadamia and avocado oils.
For all hair types.
Light versatile subliming oil, for hair with light texture and harmonious movement, with camellia seed oil.
For fine to normal hair.
Light is captured in to reveal a luminous pearlescent and iridescent reflection.
Natural lipid layer is protected from degeneration for a smooth and reflective hair surface.
Light is directed to reveal a glossy radiant reflection.
Natural lipid layer is protected from degeneration for a smooth and reflective hair surface.
To be used every 1-2 weeks.
For frequent use.
For frequent use.
LUMINOUS REVEAL SHAMPOO WITH EDDS.
• Helps to protect hair cuticles from free radicals.
• Hair surface is cleansed from impurities and protected from minerals.
LUMINOUS REBOOST MASK WITH PANTHENOL.
• Replenishes for the right moisture balance.
• Hair is left soft and nourished.
LUMINOUS SMOOTHING OIL WITH SMOOTHING INGREDIENTS.
• Enhances light reflection.
• Natural lipid layer is protected from degeneration for a smooth and reflective hair surface.
BEFORE AFTER
OLEOLOGY PROGRAM HELPS TO PROTECT AND PREVENT AGAINST NATURAL LIPID DEGENERATION FOR A SMOOTH AND REFLECTIVE SURFACE.
Once the hair is dry, finish with a styling iron to get optimal smooth results. Apply a few drops of Oil Reflections on styled hair.
TIP : Use Oil Reflections as a finishing product to protect from heat.
THE RIGHT LEVEL OF NOURISHMENT FOR YOUR CLIENTS’ WAVES AND CURLS. NOURISH-IN COMPLEX WITH WHEAT BRAN EXTRACT AND JOJOBA OIL.
CLEANSING CONDITIONER
DETANGLING CONDITIONER
Lightweight nourishing shampoo that helps to define waves while removing impurities.
No sulfates added. Daily use.
Nourishing shampoo that provides definition and anti-frizz.
Gentle cleanser for waves and curls that helps to get more definition. Great for coarse and very dry hair.
The micellar technology gently removes impurities without drying out scalp and hair. Daily use.
Instantly provides light-weight nourishment and definition for waves and curls.
With nourishing low-foam formula.
• Formulated without silicones.
Replace shampoo with cleansing conditioner for every other wash or even more often. Use as needed.
Soft detangling formula. Daily use.
Treatment for intense nourishment. Helps to prevent frizz for luscious, touchable curls and waves.
Contains high level of nourishing and softening ingredients.
To be used every 1-2 weeks.
Milky softening leave-in spray that provides lightweight nourishment for alluring waves.
Nourishes and adds manageability.
Spray on damp hair through the lengths. For frequent use.
This nourishing leave-in curl balm is the perfect primer to reveal stunning curls.
Nourishes for soft hold, definition, and bounce.
Apply uniformly to damp hair. Can be also used on dry hair for extra definition. For frequent use.
LOOSE WAVES
DEFINED WAVES
LOOSE CURLS
TIGHT CURLS
Lightweight to medium nourishment.
Medium to intense nourishment.
BEFORE AFTER
Dedicated to your wavy and curly clients: a service that combines products based on client’s wave or curl type, providing the right level of nourishment for alluring waves and bouncy curls.
COLOR PROTECTION SHAMPOO
VIBRANT COLOR CONDITIONER
VIBRANT COLOR MASK
MIRACLE BB SPRAY
pH-optimized shampoo for color protection and vibrancy.
With lime caviar.
With Copper Encapsulating Molecule and Anti-Oxidant Shield Technology. Daily use.
For improved hair surface and enhanced color vibrancy.
With Anti-Oxidant Shield Technology. Daily use.
Intense treatment for improved hair surface and enhanced color vibrancy.
With Free Radicals Protection and additional anti-oxidants.
To be used every 1-2 weeks.
Beautifying spray that provides color vibrancy, detangles and smooths the hair.
With Anti-Oxidant Shield Technology. For frequent use.
HISTIDINE & VITAMIN E
Helps to control the oxidation process after coloration.
Maintains vibrancy.
BEFORE AFTER
PROVIDE MOISTURIZATION AND NOURISHMENT FOR HAIR, WHILE VITAMIN E PROTECTS HAIR FROM FURTHER STRESS (NUTRI-ENRICH COMPLEX). NUTRI-ENRICH
INSTANT NOURISHMENT FOR SMOOTH HAIR FULL OF VITALITY.
DRY OR DISTRESSED HAIR TO ITS FULL VITALITY.
NUTRI-ENRICH
DEEP NOURISHING SHAMPOO
DEEP NOURISHING CONDITIONER
Nourishes dry or stressed hair leaving it full of vitality.
With Nutri-Enrich Complex. Daily use.
Instantly moisturizes dry or stressed hair for nourished hair full of vitality.
DEEP NOURISHING MASK
Deeply replenishes and moisturizes dry and stressed hair.
With Nutri-Enrich Complex. Daily use.
Instant deep nourishment. For smoothness, manageability and movement.
With Nutri-Enrich Complex.
To be used every 1-2 weeks.
With Nutri-Enrich Complex. Before blow drying or air drying the hair.
WONDER BALM
Instantly helps to prevent frizz by straightening unruly hair while nourishing it. Leaving hair soft, shiny and full of vitality.
With Nutri-Enrich Complex. On clean, damp hair before blow drying.
OLEIC ACID & PANTHENOL
VITAMIN E
Moisturization and nourishment. Protects from further damage.
BEFORE AFTER
VOLUME BOOST
LIGHTWEIGHT CARE FOR VISIBLY UPLIFTED VOLUME.*
VOLUME BOOST-BLEND™ CARES HAIR WITH LIGHTWEIGHT FORMULAS, PROVIDING BODIFIED YET CARED HAIR.
LIGHTWEIGHT FORMULAS GIVE MANAGEABILITY AND SHINE WITHOUT WEIGHING DOWN EVEN FINE HAIR.
BODIFYING SPRING FORCE POLYMERS SURROUND THE HAIR FIBERS, STABILIZING THEM AND HELP TO CREATE THE MOST VOLUMINOUS LOOKS DURING BLOW-DRYING (SPRING FORCE BLEND).
BODIFYING SHAMPOO
UPLIFTING HAIR MIST
Shampoo that gives lightweight body and removes residues from hair.
With Spring Force Blend. Daily use.
Gives lightweight care, shine, fullness and light control.
With Spring Force Blend. Apply to clean, damp hair as needed before blow-drying or air-drying. SPRING FORCE POLYMERS
BLONDE RECHARGE
COOL BLONDE COLOR
REFRESHING SHAMPOO
Refreshes and maintains the brightness and vibrancy of natural or highlighted blondes.
This violet shampoo prevents natural or colored blonde hair from yellowing and helps to eliminate brassiness, leaving it soft to the touch.
For frequent use.
Intense conditioning that leaves hair with a smooth feel.
Effective color-depositing pigments refresh blonde tones and help to eliminate brassiness.
Select INVIGO Mask based on client’s primary hair need. Intensify the mask benefits by wrapping the hair with a warm towel or placing the client under a heat source while the mask processes for 5 minutes.
OUR FAVORITES
SKIN PROTECTION CREAM
POST-COLOR TREATMENT
Helps to protect skin from color absorption. A formula that is easy to apply and remove.
Lightweight after-color treatment that protects and enhances oxidative (demi and permanent) color results. Optimized to work best with Wella Professionals color lines. Neutralizes oxidation residues and stabilizes color. Smooths and gives shine to hair.
20 min
Strengthens the hair bonds of lightened, highlighted or structurally damaged fragile hair. Helps to repair the hair structure inside out.
METALS ON THE HAIR
WHY ARE METALS IN THE HAIR?
Metals can be present in hair through the water that the hair is being washed in, environmental pollution, and foods you eat.
WHAT CAN THIS CAUSE?
The metals themselves are not harmful, but UV & oxidative coloring will accelerate the formation of free radicals.
Free radicals can damage the hair’s natural protein structure. Resulting in color shift, dullness, and damage.
METAL PURIFIER IN COLOR protects hair from extra damage happening in presence of metals wherever the color is placed.
METAL PURIFIER ENCAPSULATING METALS TO PROTECT HAIR
WHAT DOES METAL PURIFIER DO?
Metal purifier is encapsulating and removing metals, helping to avoid the formation of free radicals. This creates a controlled environment outside & inside the hair.
METAL PURIFIER IN CARE detoxes damaging metals from the hair fiber to leave hair clean and balanced, protecting the hair from further damage.
RECOMMENDED FOR
Severely damaged hair in need of repair.
Repair hair damage in 90 seconds1
99% less breakage2
12X smoother hair3
1When using ULTIMATE REPAIR
Miracle Hair Rescue
2When using ULTIMATE REPAIR
Miracle Hair Rescue instrumental test vs non-conditioning Shampoo
3Vs. non-conditioning Shampoo
Dry, dull hair in need of nourishment and frizz control.
Nourishment in
30 seconds, smoothness that lasts up to 3 days1
Up to 85% smoother hair2
96 hours of frizz control3
Silky shine
1If unwashed for 3 days, vs. untreated
2vs untreated
3When using ULTIMATE SMOOTH
Miracle Oil Serum
Colored hair seeking vibrancy.
Color vibrancy for up to 10 weeks1
Revitalized hair from 1st wash
1With regular use of ULTIMATE COLOR regimen
from salon to home
2External agreement test with scalp sensitive consumers
TECHNOLOGY & RESULTS
PATENTED TECHNOLOGY
AHA & OMEGA-9
Protect against breakage and repair damaged hair due to mechanical, thermal, environmental, or chemical damage.
Suitable for any hair texture or wave pattern.
PATENTED TECHNOLOGY
SQUALANE & OMEGA-9
Deeply nourishes the inside of the hair and recreates a protective barrier on the outside.
PATENTED TECHNOLOGY
GLYCINE & METAL PURIFIER
Shield hair, offering protection from damage due to free radicals.
B5
Help to replenish & retain moisture from scalp to ends.
SERVICES
Salon-Exclusive
Recovery Liquid Layer
A pre-treatment to help recover existing damage for a healthier hair feel after lightening & oxidative coloring services—with zero additional wait time.
For optimal results, repair hair damage with Miracle Hair Rescue. Then protect and finish with
Protective Leave-In for instant frizz control and easier styling.
Salon-Exclusive
Glass Liquid Layer
Features an advanced formula that smooths the cuticle for effortless detangling and faster blow-drying.
For added shine and frizz control, finish with Miracle Oil Serum for medium-coarse hair textures and 24/7 Silky Milk for daily touch-ups, on-the-go!
Salon-Exclusive
Color Sealer Liquid Layer
Instant acidic post-color leave-in for color seal & protection. 87% of consumers agree scalp comfort is improved after 1st use.2
Reduce rinsing steps with the Miracle Leave-In Mask
RECOMMENDED FOR
Colored or multi-processed hair.
Color protection
Vibrant shine
Stronger hair
TECHNOLOGY & RESULTS SERVICES
FREE RADICALS
Metal Purifier encapsulates metals, reducing the formation of free radicals, responsible for color fading.
HAIR SURFACE POLISHER
Smoothing cuticles for improved shine and manageability.1
WELLAPLEX BONDING AGENT
Helps to reconstruct inner hair bonds for stronger hair.2
1Vs. no treatment
2When using Structure+ Mask vs. no treatment
Lightened hair, damaged hair with frequent mechanical stress.
Intense repair
Resilient hair against breakage
Smoothness and softness
Clients with frizzy hair, looking for smooth and shiny hair.
Smoothness and shine
Anti-frizz effect
ColorMotion+ Service
A complete pre- and post-color care service.
Pre-Color Treatment
Enhances hair surface smoothness and shine.
Express Post-Color Treatment
Helps to preserve color intensity until your next color.3
3For up to 8 weeks when using Structure+ Mask
SILKSTEEL
The fusion of silk amino acids and micronized lipids.
FOR UP TO 95%
More resilience against breakage.1
1Vs. non-conditioning Shampoo
OLEOLOGY PROGRAM
Helps to protect and prevent against natural lipid degeneration for a smooth and reflective surface.
FOR UP TO 3X SMOOTHER HAIR1 AND INSTANT LUMINOSITY.
1Shampoo, Mask and Oil vs. non-conditioning Shampoo
Intense Repair Service
Instantly recovers hair fiber and helps to prevent future hair breakage.
Remember to use WellaPlex service for stronger hair.
Finish with Shine Service
Once the hair is dry, finish with a styling iron to get optimal smooth results. Apply a few drops of Oil Reflections on styled hair.
TIP:
Use Oil Reflections as a finishing product to protect from heat.
RECOMMENDED FOR
Clients with oily or dry scalp, looking for natural haircare solutions.
Healthy feeling hair and scalp with gentle purifying service for scalp.
UP TO 99% Natural origin formula.1
FORMULATED WITHOUT SILICONES AND SULFATES.
FREE OF ANIMALDERIVED INGREDIENTS.
WITH NATURAL INGREDIENTS
Aloe Vera, Vitamin E, Olive Essence, Cotton-based conditioning ingredients.
RECYCLABLE PACKAGING
Made with up to 100% post-consumer recycled plastic.2
1Includes water, natural ingredients, and ingredients made from natural ingredients. See www.wella.com/ natural-formula for details.
2From 50-100%, depending on product, excluding jars.
Wavy and curly hair.
Nourishment for their waves and curls.
NOURISH-IN COMPLEX
With Wheat Bran and Jojoba Oil.
The right level of nourishment for your clients’ waves and curls making them defined, bouncy and manageable, while reducing frizz.
All types of hair needs.
INVIGO BLENDS™
Moisture Renewal Service Restores hair moisture, shine and nourishment for a healthy look and feel.
Using the Elements Renewing Mask for 5 minutes with heat provides intense conditioning and renews hair without silicones.
Free Your Curls Service Dedicated to your wavy and curly clients: a service that combines products based on client’s wave or curl type providing the right level of nourishment for alluring waves and bouncy curls.
INVIGO Services
Color protection.
Blonde refreshment.
Nourishing care for dry hair.
Volume for fine or limp hair.
Vitamins
Carefully chosen ingredients
Advanced technologies
INVIGO BLENDS ™
Select INVIGO Mask based on client’s primary hair need. Intensify the mask benefits by wrapping the hair with a warm towel or placing the client under a heat source while the mask processes for 5 minutes.
EIMI is the voice with which you can express your styling skills and each client’s individuality. With EIMI you can truly be yourself and shout it out: interpreting the latest global trends, while setting new accents of style and originality. EIMI molds and empowers, shapes and inspires, allowing you to celebrate clients for who they are and everything they want to be—in a phrase: powerfully unique.
DRY ME
Dry shampoo. Shake me, spray me, style me. Apply evenly on dry hair, leave in and brush through.
EXTRA VOLUME
Sugar spray for voluminous texture.
Strong hold volumizing mousse.
Spray, scrunch and manipulate. Apply on damp hair to create great texture and volume, or use on dry hair for a more settled style.
Shake well before use. On damp hair, distribute evenly from root to end. Blow-dry for voluminous support.
SMOOTHNESS
THERMAL IMAGE
PERFECT ME
Heat protection spray.
Protect from heat up to 220º C / 428º F. Shake well and spray section by section at arm’s length onto dry hair before heat styling.
Lightweight beauty balm lotion.
Pamper, perfect, protect. Caress a small amount of product on mid-lengths and ends on damp or dry hair for a luxurious feel. Style as you wish.
Anti-frizz smoothing balm.
Apply 2-5 pumps and work thoroughly through the mid-lengths and ends. Blow-dry with a brush. For extra smooth results, finish with styling iron.
FLOWING FORM
TEXTURE
RUGGED TEXTURE
Salt hairspray for beachy texture.
Spray into dry or slightly damp hair, then scrunch or shape your beach style using your fingers. For even more chunky texture, blow-dry after shaping. Mist over finished style for hold and control.
Styling gel.
Distribute 1-2 pumps into your palms, then work into dry hair to texturize or tousle your style. For extra lift, work into wet hair and blow-dry.
Matte texturizing paste.
Rub into your hands until warm, work into dry hair to shape and texturize rugged looks with a matte finish.
JUST BRILLIANT
Shine pomade. Distribute a thin layer onto the palm of your hand and softly sweep into dry hair to smooth and finish your style.
WAVES & CURLS
CURL SHAPER
72 hour curl defining gel-cream.
Get polished definition, control and bounce with this curl-enhancing styling gel cream.
HAIRSPRAY
STAY FIRM
Workable finishing spray.
Hold at arm’s length to mist over finished style as you work for touchable hold.
Bold and vibrant results let your color do the talking with these playful masks.
FRAGRANCE-FREE with ARGAN OIL.
Revive and refresh blondes, brunettes, and reds for natural-looking enhancements with a pleasant fragrance.
With AVOCADO OIL & APRICOT KERNEL OIL.
RECOMMEND
your client takes home the perfect Color Fresh Mask shade to keep their color looking refreshed in between salon visits.
Color Fresh Masks are formulated with Wella Professionals’ carefully selected dyes for professional results and care ingredients that leave the hair feeling healthy. And all this with zero damage to the hair! Color Fresh Masks not only refresh the professional color service but also reduce hair breakage during combing.
A smoother cuticle enables the comb to glide through the hair reducing stress, resulting in less tangles and increased manageability.
Rich care ingredients give your hair visible shine and leave your hair feeling fantastic.
The direct-acting dyes gently attach to the outer layer of the hair. Depending on the hair structure and porosity, the intensity of the color result varies.
Color Fresh Masks
are the perfect partner for enhancing, maintaining or transforming your favorite Koleston Perfect shade! Refresh or revive your current color, neutralize brass, or go bold with a vibrant transformation.
1 Cover grey and/or add dimension with lightener.*
2 Cleanse and treat hair.
3 Apply Color Fresh Mask at the shampoo bowl or at the chair.
4 Rinse and style.
IT FOR?
There isn’t just one type of client for the Color Fresh Mask. There is a mask for everyone.
IDEAL FOR CLIENTS WHO WANT TO: Neutralize and reduce brassy tones.
LEVEL 9/ TO PRE- LIGHTENED
LEVEL 8/0
PRE- LIGHTENED
LEVEL 9/0
LEVEL 8/0
LEVEL 9/ TO PRE- LIGHTENED BEFORE AFTER LOW POROSITY AFTER
LEVEL 8/0
LEVEL 7/0
BEFORE AFTER LOW POROSITY AFTER
POROSITY BEFORE AFTER LOW POROSITY
PRE- LIGHTENED
LEVEL 9/0
LEVEL 8/0
LEVEL 8/ TO PRE- LIGHTENED
LEVEL 6/0
LEVEL 5/0
FADED WARM GOLDEN & COPPER TONES
LEVEL 8/ TO PRE- LIGHTENED
LEVEL 6/0
LEVEL 5/0
BALAYAGE/ HIGHLIGHTS
LEVEL 8/0
LEVEL 7/0
LEVEL 6/0
BALAYAGE/ HIGHLIGHTS
LEVEL 6/0
LEVEL 5/0
LEVEL4/0
BEFORE AFTER LOW
LEVEL 4/0
LEVEL 3/0
LEVEL 6/0 (WARM) BEFORE AFTER
AFTER
PRE- LIGHTENED
LEVEL 8/0
LEVEL 5/0
LEVEL 8/ TO PRE- LIGHTENED
LEVEL 8/0
LEVEL 5/0
CREATES A PROTECTIVE LAYER ON THE SCALP, FOR INCREASED PROTECTION AND SHIELDING AGAINST THE EFFECTS OF OXIDATIVE SERVICES AND LIGHTENING.
PROVIDING APROTECTIVE LAYER, WHILE HELPING PREVENT AGAINST MOISTURE LOSS.
Helps to protect and shield the scalp from external elements. Designed to create an increased protective layer to the scalp.*
DERMATOLOGICALLY AND CLINICALLY TESTED FREE OF ANIMAL DERIVED INGREDIENTS FRAGRANCE-FREE COLORANTS-FREE
Have your Marula Oil Blend Scalp Primer available at your working area so it is accessible to use prior to all oxidative coloring and lightening services.
Apply directly to the hair line, followed by horizontal sections through the scalp. Distribute oil lightly using the thumb or first finger.
Do not rinse out. No need to dry into the hair, proceed with color application or on scalp lightening.
• Do not place the nozzle directly on the scalp to keep it sanitary.
• Apply a small amount to the scalp to avoid over saturation and impact on the color performance.
Following the recommended usage instructions and avoid over saturation, to ensure optimal color & lightening results.
More enjoyable experience during oxidative services
Create a pleasant coloring experience
Improving comfort during lightening services
Elevate your care service with Wella’s acupoint activation techniques. They are based on effective acupoints on the head and neck.
Developed with an acupoint specialist, these points have traditionally been used in eastern medicine to relax, recharge and revitalize.
Choose a BOOST ACUPOINT ACTIVATION for clients in a hurry to make the most out of the care service moment.
The RECHARGE ACUPOINT ACTIVATION is an extended, more intense longer version for a full recharging moment.
• The Acupoint Activation is done while the treatment is developing on hair.
• Apply firm, circle movements with your fingers.
• Use your middle fingers on head, thumb on shoulders and back.
• One “circle” should last approximately 1 second. The pace is based on heartbeat—it seems fast but is relaxing for your client.
• Make four circles on each acupoint. Repeat once.
1. BACK TO EAR
Three points (on both sides) from back below occipital bone to the sides.
4. TEMPLE HAIRLINE
Five points from top of the ear near to hair line.
2. EAR, REAR
Three points behind the ear from below to upwards.
7. “HAIR SHAKE”
Gather the hair in a ponytail around the crown area. Hold the hair and swing the head lightly by the ponytail. In case of short hair, grasp the hair between the fingers and shake the head from side to side. This feels very relaxing.
5. FRONT HAIRLINE
Five points (on both sides) from middle to corner of hairline.
3. EAR, FRONT
Three points in the very front of ear. Use your ring finger.
6. STRETCHING THE SIDES
Take a firm grip with your palms, hugging the head, “stretching” the scalp upwards for five seconds. Release and repeat.
8. RAINDROPS
Lightly tap the forehead area with all fingers.
9. SHEN-TING PRESSURE POINT
To finish, press the point in the middle of the hairline firmly for five seconds. Use one middle finger on top of other to get firm pressure.
THE RECHARGE ACUPOINT ACTIVATION BUILDS UPON THE BOOST ACUPOINT MASSAGE WITH ADDITIONAL TECHNIQUES FOR EXTRA RELAXATION.
1. BACK TO EAR
Three points (on both sides) from back below occipital bone to the sides.
5. FRONT HAIRLINE
Five points (on both sides) from middle to corner of hairline.
2. EAR, REAR
Three points behind the ear from below to upwards.
Three points in the very front of ear. Use your ring finger.
4. TEMPLE HAIRLINE
Five points from top of the ear near to hair line.
6.
Take a firm grip with your palms, hugging the head, “stretching” the scalp upwards for five seconds. Release and repeat.
7.
Gather the hair in a ponytail around the crown area. Hold the hair and swing the head lightly by the ponytail. In case of short hair, grasp the hair between the fingers and shake the head from side to side. This feels very relaxing.
Using your thumb and middle finger, massage the points on the neck, on both sides. Repeat. Once done, press firmly the third point for five seconds and release.
10. EAR DE-STRESS
Place your client back into wash position. Cover the ears with your palms and pull gently downwards.
Lightly tap the forehead area with all fingers.
Lift your client into normal seating position. Step to the side of your client. Run your fingers on the top of the head, lightly “grabbing” the roots simultaneously.
12.
To finish, press the point in the middle of the hairline firmly for five seconds. Use one middle finger on top of other to get firm pressure.
THIS ULTRA-RECHARGING ADDITIONAL TREAT CAN BE DONE IN ADDITION TO THE RECHARGE ACUPOINT ACTIVATION. THIS PART IS DONE IN THE STYLING CHAIR.
1. HOLD AND RELEASE
Slowly hold while pulling lightly and relax after ten seconds. Change the position of the fingers, moving slightly backward for 2 cm and repeat the same movement for three rows.
2 x
2. STRETCHING THE SIDES
Take a firm grip with your palms, stretching the scalp upwards for five seconds.
4. ACUPOINTS ON BACK
Using your thumbs, activate three points on each side of the shoulder, from inside out.
5. SHOULDER BLADES
Five points next to both sides of spinal (from above downwards).
3. LIGHT TAPPING
Keep your hands relaxed and open. Tap the top of the head with the sides of your little fingers.
7. SHOULDER TAPS
Tap the shoulders with the sides of your little fingers.
8. FINISHING STROKE
Brush down the arms and back to finish.
6. SHOULDER PRESSURE
Three points from inside out, lower shoulders.
