OCTOBER 19, 2026 6:00-9:00PM
CHELSEA INDUSTRIAL 535-551 W 28TH ST, NYC
PURE PERFECTION
A revolution in permanent no ammonia haircolor
SUPERSTAR TALENT
The artists and visionaries shaping hair culture
DISCOVER & CELEBRATE Enjoy hors d’oeuvres and drinks while experiencing our latest innovations
AN EVENING WHERE BEAUTY MEETS PERFORMANCE Please join us for House of Wella New York, as top talent from Wella Professionals and Sebastian Professional take the stage to share their visionary artistry with our hair community
HOUSE OF WELLA is where the global professional hair community comes together to shape what’s next. Taking over CHELSEA INDUSTRIAL in NYC, the evening brings together leading Wella Professionals and Sebastian Professional Artists for a celebration of ARTISTRY, INNOVATION, PERFORMANCE and COMMUNITY. The night will also shine the spotlight on emerging talent during the 2026 TREND VISION AWARDS, as finalists take the stage for the culmination of the competition.
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VISIONARY HAIR ARTISTRY
NEW YORK SETS THE STAGE
DRIVING INNOVATION
TRENDVISION AWARDS
20 CATERING BY 26 PINCH FOOD DESIGN
CULTIVATE COMMUNITY
PROGRAM 6:00PM-9:00PM Reception, Show, and After Party
ANTHONY COLE
SEBASTIAN PROFESSIONAL GLOBAL AMBASSADOR
BRIANA CISNEROS
ERIK THRANE
JAMES EARNSHAW
WELLA PROFESSIONALS GLOBAL AMBASSADOR
WELLA SIGNATURE ARTIST
WELLA PROFESSIONALS GLOBAL AMBASSADOR
WELLA SIGNATURE ARTIST
SEBASTIAN PROFESSIONAL LOS ANGELES CREATIVE AMBASSADOR
MARYLLE KOKEN
REYNA XYDIS
ROSI MERCEDES
SHAY DEMPSEY
SONYA DOVE
TOMMY GENTILE
ZACH MESQUIT
JESSICA STRANIERI
SEBASTIAN PROFESSIONAL GLOBAL ARTISTIC DIRECTOR
WELLA PROFESSIONALS GLOBAL CREATIVE ARTIST
WELLA PROFESSIONALS GLOBAL TOP ARTIST WELLA PROFESSIONALS ANZ CREATIVE DIRECTOR
WELLA SIGNATURE ARTIST
WELLA PROFESSIONALS DESIGN TEAM ARTIST
WELLA PROFESSIONALS CHIEF BLONDING OFFICER
DRESS CODE
MAKE IT YOU BLACK, WITH A TOUCH OF RED
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PURE PERFECTION A revolution in permanent no ammonia haircolor.
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CHANGE LIKE A PRO The No.1 Salon Color Brand in the World* Trusted by Professionals.
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*Based on Wella Master Brand USD sales on the 2025 Professional Hair Care Global Series for the hair coloring products category published by Kline.