WELLA PROFESSIONALS IS EXPANDING ITS LEADERSHIP IN ANTI-FRIZZ & SMOOTHNESS WITH
SMOOTHFILLER & ULTIMATE SMOOTH Demand for smooth, shiny, frizz-free hair continues to grow. These new innovations help stylists tailor smoothness for every client.
THE ULTIMATE PARTNERSHIP
A complete anti-frizz & smoothness regimen for all hair types—from salon to home— for effortless styling and natural movement.
IN THE SALON: ™ SMOOTHFILLER Give your clients up to 3 months of smoother hair and reduced frizz that’s easier and faster to style.
AT-HOME REGIMEN: ULTIMATE SMOOTH WITH NEW 24/7 SILKY MILK
NEW
A non-greasy, lightweight, leave-in formula for smoothness, frizz control, UV & heat protection. Perfect for daily touch-ups, on-the-go! Suitable for fine to medium hair types.
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