is a billowy white imbued with a feeling of serenity. An ethereal white hue, PANTONE 11-4201 Cloud Dancer serves as a symbol of calming influence in a frenetic society rediscovering the value of measured consideration and quiet reflection. A breath of color whose vaporized and aerated presence gently illuminates and enlightens, PANTONE 11-4201 Cloud Dancer is a whisper of calm in a noisy world.
Similar to a blank canvas, it signifies our desire for a fresh start. Peeling away layers of outmoded thinking, we open the door to new approaches. PANTONE 11-4201 Cloud Dancer quiets the mind, encouraging true relaxation and focus that allows the mind to wander and creativity to breathe, making room for innovation.
– Leatrice Eiseman Executive Director Pantone Color Institute
ABOUT US
Wella Company is one of the world’s leading beauty companies, home to iconic brands such as Wella Professionals, WELLA COLORCHARM, Clairol Professional, OPI, Sebastian Professional, NIOXIN, Briogeo, and ghd. Guided by our purpose to deliver a positive impact on people, the planet, and society, we strive to inspire consumers and beauty professionals to look, feel, and be their true selves.
Through our RISE philosophy—Relationship, Inspiration, Science, and Education—we bring this purpose to life. We foster strong partnerships and a sense of belonging, ignite creativity through trend-driven innovation, pioneer scientific breakthroughs like built-in Metal Purifier technology, and empower professionals with education at every stage of their journey. With over 6,000 employees across 100+ countries, we are committed to building the best beauty company in the industry, delivering sustainable growth for all our partners.
Welcome to the Wella Family!
I'm delighted that you have chosen to join the Wella family! From it’s beginning 146 years ago, Wella Company has been dedicated to the success of the beauty professional. Today, we proudly continue that legacy by offering the inspiration, education, and products that help you thrive in our ever-evolving industry.
As you explore our portfolio, you’ll see why millions of colorists turn to Wella first. Wella Professionals offers the world’s #1 salon color—Koleston Perfect. For unmatched flexibility, Illumina delivers incredible iridescent coverage, while Koleston Xpress achieves complete grey coverage in just 10 minutes. From the beauty of Shinefinity color glaze to the drama of Blondor, the reliability of Color Touch, and the classics like WELLA COLORCHARM and Clairol Professional, we have the tools to bring your color vision to life. We go beyond industry standards, using safe, powerful ingredients and sustainable packaging developed with recycled materials and clear recycling instructions. Inclusivity is core to our mission, with effective formulas for all hair types and textures.
In hair care, Wella Professionals Ultimate range delivers measurable, beautiful results. Nioxin offers complete regimens for every stage of thinning hair. For styling, we have reinvented Sebastian Professional providing cutting-edge techniques and trend-driven inspiration. And when it comes to finishing touches, ghd offers top-tier thermal styling education, while OPI nails complete the look with the ultimate accessory. We’re also excited to introduce SmoothFiller, our newest innovation—a demi-permanent smoothing system designed to help reduce frizz and deliver manageable hair with lasting results.
Education is at the heart of our commitment to you. Relationship, Inspiration, Science, and Education—we bring our brand to life. We foster belonging and enrichment by building strong connections between the #WellaFamily and your business, helping you engage with peers and enjoy experiences with our ambassadors. We ignite creativity by exposing you to new ideas and playful exploration, creating fashion-forward collections that inspire. We pioneer scientific breakthroughs like our built-in Metal Purifier , which ensures unlimited hair transformations. And we support you at every stage of your career with flexible learning options—online, in-salon, at the Wella Studio, and through social media.
Wella Education is also proud to announce an increased presence at industry shows and events, along with the launch of 12 creative academies located across North America. These academies are designed to bring education closer to you, making it more accessible and attainable than ever before.
As a fellow stylist, I know firsthand how powerful education can be—not only in fueling your creativity but also in driving your business forward. At Wella Company, we’re committed to walking alongside you every step of the way, helping you reach your goals and unlock your full potential. Thank you for choosing to partner with us. We’re thrilled to have you apart of the Wella Family!
Sincerely,
Martin Dale | @MDALE2462 Head of Education, Wella North America
WELL A EDUCATION INTRO VIDEO
MARTIN DALE - HEAD OF EDUCATION - WELLA NORTH AMERICA
WELLA EDUCATION 1
WELLA EDUCATION VISION & MISSION
VISION
To ignite passion, elevate excellence, and shape the future of hair and nails. We are the most trusted education partner and the ultimate destination for beauty pros who want to grow, lead, and transform their craft - today and for generations to come.
MISSION
We exist to empower hairstylists, nail artists, salon owners, and beauty lovers with the industry’s best education, products, and partnerships. Our obsession fuels innovation — igniting passion, fueling creativity, and making excellence accessible so every beauty professional can grow, lead, and transform their craft and our industry.
W.E. HAVE PROFESSIONALS IN OUR HEART EDUCATION AT OUR CORE
1 THE BEST EDUCATORS
Highly skilled Educators with an unlimited imagination releasing crafted creativity.
3 VALUE ADDED PARTNERSHIP
NEW Wella Creative Academics, Regional Events AND support Leading Industry Shows & Events
2
INDUSTRY LEADING CURRICULUM
Modern, inspiring content releveant for all levels of Beauty Professionals.
5 PRO COMMUNITY
Activate a passionate and engaged community validating Wella education, products and services.
4 ENGAGING ONLINE EDUCATION
Explore some and engage with NEW modernized digital learning recourse at our fingertips 24/7.
WELLAED.COM
The Comprehensive Education Catalog provides a wide array of courses and training modules across color, styling, finishing, business, and social media, giving stylists the practical knowledge and hands-on skills they need to elevate their craft and progress in their careers.
The Resource Library delivers up-to-date tutorials, trend-focused techniques, product information, and creative inspiration, supporting stylists in professional growth, skill-building, business management, and distributor needs.
Virtual On-Demand Education offers flexible access to courses and training modules anytime, anywhere, allowing stylists to continue learning on their own schedule while staying current with the latest trends and techniques.
The Certification Program guides stylists through the industry’s leading education brand, letting them start where they are, progress at their own pace through online, in-salon, or studio classes, and move from Insider to Specialist to become an Expert of their craft, gaining both technique and a deep understanding of the science behind it.
The North American Trend Vision Awards is a competition that celebrates the region’s most innovative hair artistry, inspiring stylists with award-winning techniques, creative looks, and exclusive behind-the-scenes content while highlighting professional excellence.
WELLA EDUCATION CERTIFICATION
The Wella Certification is a comprehensive education program set up in progressive tiers to make your learning journey digestible, customizable and achievable, wherever you are in your professional career.
This will provide you the credentials you need to stand out from the pack. We offer the full Expert Certification in the core hair technical skills of Color, Cut & Style.
WELLA STUDIO INTRODUCTION
Stylists, are you ready to elevate your craft, ignite your creativity, and unlock your full potential? Look no further than the Wella Studios, where education isn’t just an opportunity – it’s a transformative experience that will revolutionize the way you approach hairdressing.
The Wella Studios are world-class training destinations, dedicated to providing the best in beauty education — offering courses to start you on your professional beauty career, including courses on the pathway to achieving Wella Color Expert, Cut Expert and Style Expert.
Led by our industry-recognized Signature Artists, and offered year-round, the Studios provide personal, transformational learning experiences — from beginner classes to Expert courses — assisting you at every stage of your continuing education journey.
We believe education is the key to success. We also offer customized education that can be tailored specifically to the salon’s need, special seminars led by our Wella Ambassadors and evening events to perfect the stylist craft, enhance technical expertise, and build an exclusive community of likeminded people.
Let us help you plan your visit to one of our exclusive Studio locations for in-person, hands-on education or check out Wella Studio Online education, where you can expect the same hands-on, real-time learning and personal coaching as you would have in person, simply facilitated virtually.
The ultimate goal of our Studio, is to become an artistic sanctuary for all Stylist to grow and be inspired.
Frank Andrade
North American Leader, Studio, Capability, Shows & Events
@Andrade.Wella
STUDIO LOCATIONS
WELLA STUDIO LOS ANGELES
Situated on over 20 acres, our Calabasas campus is home to both our Wella Company North America headquarters and our Los Angeles Studio, making it the perfect place for your education retreat.
WELLA SATELLITE STUDIO EAST COAST
To accommodate our East Coast customers, we’ve opened our first Satellite Studio in New Jersey out of The Room salon in Verona. You can expect the same best in class Wella Studio Education delivered by our Signature Artist Team. We simply want to ensure we are accessible to the East coast for those that would like to continue their Certification Journeys.
WELLA STUDIO ONLINE
Wella Studio Online offers a wide variety of educational opportunities allowing you to cultivate your skills from wherever you are. You can expect the same hands-on, real-time learning and personal coaching as offered in-person, but in the comfort of your own home or studio.
WELLA STUDIO POP UP EDUCATION
Wella Studio is bringing its world-class education to New York City with exclusive Pop-Up sessions hosted at Prince + Broad Salon in Manhattan. These one-day seminars are designed to deliver fresh techniques, trend-driven inspiration, and innovative content not offered in our standard curriculum.
By bringing education directly into the heart of New York City, Wella makes it easier than ever for beauty professionals to stay on top of evolving trends while connecting with a community of passionate artists.
Wella Education introduces, Wella Creative Academies, an opportunity to easily access inspirational and craft-based Education at a city near you. Wella Education has partnered with leading Wella salons across the country on our journey to elevate the industry standard through Craft Education and supporting the Stylist Community. We will offer customized Industry Events and trend-based Education to further develop stylist craft and build long lasting relationships. Join us at one of our upcoming events for Inspiration, Education & Community.
1 DAY LOOK & LEARN + HANDS ON
Inspirational model demonstration focused on creativity
• 10AM to 12PM
Hands on offering following L&L to experience specific techniques
• 1PM to 4PM
EVENING LOOK & LEARN + 1 DAY HANDS ON
Sunday Evening: Inspirational model demonstration focused on creativity
• 5PM to 7:30PM
Monday: Full day hands-on to experience specific techniques used in the demo
• 10AM to 4PM
TYPES OF CONTENT
Fully customized for each city and season
• All content presented in Creative Academies has ben carefully curated for each city based off local stylist surveys
• Color will always be the main focus of the classes, supported with cut and styling education
• Each Creative Academy will feature Guest Artist to bring a range of talent best suited for each city
CERTIFICATIONS COLOR, CUT & STYLE
Take your craft to the highest level with the Wella Studio’s exclusive Expert Certification Journey— the only place where you can earn your Color Expert, Cut Expert, or Style Expert certifications.
Begin your journey with the Craft Specialist classes—Color Craft, Cut Craft, and Style Craft— where you’ll gain an understanding of the core principles, techniques, and foundations of your chosen discipline. Once you’ve completed these essential building blocks, you’ll be ready to advance into the Expert level, where artistry, innovation, and technical excellence meet.
This exclusive path, available only at the Wella Studios, is designed to elevate your expertise, build confidence, and help you deliver exceptional results behind the chair.
WELLA COLOR EXPERT
• Phase I, Phase II, Phase III, Phase IV
• Blend of Virtual self guided learning and face to face education
• 1 Virtual Session Connect
• Available in Los Angeles/New Jersey locations (3 days each phase - Phase // and Phase /V)
The Wella Studio Alumni Event is a prestigious gathering that brings together top-tier stylists who have completed an Expert Certification at the Wella Studios. This exclusive event serves as a platform for these skilled professionals to connect, collaborate, and showcase their talents in the world of hairdressing. With networking opportunities, hands-on workshops, and inspiring presentations, this event celebrates the dedication and creativity of Wella’s most accomplished Alumni, shaping the future of hairdressing one strand at a time.
STUDIO EVENTS
Step into the world of beauty innovation and creativity at the Wella Studio, where every event is an opportunity to ignite inspiration and elevate the artistry of hairdressing. Nestled in the heart of Calabasas, the Wella Studio serves as a dynamic hub for the industry’s finest professionals and enthusiasts alike.
WELLA STUDIO TREND REVEAL — SPRING/SUMMER & FALL/WINTER
Step into the future of hair at the Wella Studio Trend Reveal, where artistry meets innovation. Each season—Spring/Summer and Fall/Winter—our studios transform into immersive showcases of the latest Wella Trends paired with cutting-edge product innovations.
Stylists will gain insider access to the trend stories shaping the season, complete with live demonstrations, creative inspiration, and practical techniques designed to elevate salon services. From color to care, styling to business insights, the Trend Reveal is your opportunity to stay ahead of what’s next—delivering fresh ideas and salon-ready solutions that connect with today’s clients.
WELLA STUDIO AMBASSADOR EVENTS
Join us at the Wella Studio Ambassador Events, where our community of artists and educators come together to celebrate creativity, connection, and innovation. These exclusive gatherings spotlight the power of our Wella Ambassadors, featuring live education, inspiring trend showcases, and insider access to the latest product launches.
Designed to fuel collaboration and elevate artistry, Ambassador Events are the perfect opportunity to network, share expertise, and shape the future of beauty together—all within the vibrant energy of the Wella Studio.
CUSTOM SEMINARS
At Wella Studio, we understand that every salon is unique, with its own set of challenges and aspirations. That’s why we offer custom seminars designed to cater to the specific needs of salon owners and stylists alike, helping them not only enhance their technical skills but also build a thriving business. Our tailored seminars provide a personalized learning experience, focusing on areas such as advanced color techniques, train the trainer formats, photoshoots, and inspiration based seminars. Discover the complete Wella portfolio, encompassing Wella Professionals, Sebastian Professional, Nioxin Professional, Clairol Professionals, OPI, and ghd.
Through these seminars, salon professionals have the opportunity to delve deep into topics that directly impact their success in the industry. Whether it’s focusing on the latest color trends, refining cutting-edge styling techniques, or implementing salon specific requests, our Signature Artists provide invaluable insights and hands-on guidance every step of the way.
By investing in the growth and development of salon teams, the Wella Studio’s custom seminars empower participants to stay ahead of the curve, delight their clients, and achieve their business goals. With a blend of practical knowledge and creative inspiration, these seminars serve as a catalyst for elevating both technical expertise and salon profitability.
For more information contact Studio Registration at studioreg@wella.com to begin planning your custom seminar today!
SHOP WELLA STUDIO MALL
Shopping at the Wella Studio Mall for all your hair needs ensures you have access to a wide selection of high-quality products. With a variety of renowned and exclusive brands, you can find the best products hand selected to support all your stylist needs. Products include such brands as Y.S. Park, Ibiza Brushes, and Mizutani scissors.
EDUCATION MENU INTRO VIDEO
FRANK ANDRADE - NORTH AMERICAN LEADER STUDIO & CAPABILITY
EDUCATION MENU 2
EXPERT CERTIFICATIONS
COLOR
WELLA COLOR EXPERT
Are you looking to become the color authority that colleagues rely on & clients are searching for? Make it happen with the newly redesigned & completely updated Wella Color Expert by Wella Professionals. Wella’s highest Certification in hair color just got even better! So much more than a seminar, Wella Color Expert will transform the way you think in a combination of ways, from hands-on training at the Wella Studio, to inspirational online content from global artists and Wella’s experts in research and development.
You will never look back. From day one, you will develop a new level of understanding and ignite your passion for color, leaving you eager to reapply your new knowledge on all your clients.
Price | Wella Rewards Points
$3,500 | 280,000 POINTS
Successful completion of this unique experience will lead to a loyal following of happy clients, a growing business and the confidence to tackle every hair color challenge.
Wella Color Expert program spans over 4-6 months and begins after the completion of Color Craft I-III
Phase I — Self guided online learning
Phase II — 3 days in Studio
Phase III — Self guided online learning
Phase IV — 3 days in Studio
All Studio days are 9AM-5PM
All online learning phases are self-guided
Duration 4-6 MONTHS
CUT, STYLE
CUT EXPERT
The combination of precision and free-form cutting is a true art of the expert. Uncover how you can beautifully blend two types of cutting methodologies to create the perfect balance of sophistication and creativity. With this knowledge, there is no haircut that you won’t have the confidence to execute with excellence. Showcase all that you have learned with a social media-focused photoshoot.
EXPERT
STYLE EXPERT
In the Style Expert seminar, stylists will learn the chemistry and physiology of hair, to understand better why and how hairstyles work. You will learn about all of the tools needed to create a beautiful look and when to use them. Principles and elements of design are a big focus on all five days. Stylists eyes will be trained on what to look for in an image to make it successful. Another focus is mood boarding and reverse mood boarding. When you understand how an image was created, it is much easier to then create your own. On the final day, all stylists will have the opportunity to shoot a look, showcasing everything they have learned throughout this series of seminars.
Price | Wella Rewards Points
Price | Wella Rewards Points
$2,500 | 200,000 POINTS
$2,500 | 200,000 POINTS
SPECIALIST CERTIFICATION
COLOR
COLOR CRAFT I
Color Craft I is the first in a three-part color series to prepare you for Wella Color Expert or simply develop your color craft. This seminar provides knowledge of Wella Coloring as a foundation for reliable problemsolving. This seminar takes a universal approach by touching on hair’s biology, consultation, efficient formulation, and efficient application.
Price | Wella Rewards Points
$920 | 73,600 POINTS
COLOR CRAFT III
Color Craft III focuses on corrective color and is the final seminar in our Color Craft series before heading into Wella Color Expert. In this seminar, we demonstrate that the key to advancing your skills as a color correction Specialist is being able to identify what color correction is needed and how to efficiently and realistically solve hair color challenges.
Price | Wella Rewards Points
$920 | 73,600 POINTS
COLOR CRAFT II
Color Craft II focuses on lightening hair to create dimension and is the second seminar in our threepart Color Craft series. In this seminar, you’ll gain an understanding of the fundamental art of dimensional color and learn to create a range of looks ranging from high-contrast to subtle.
MULTI CLASS DISCOUNT
Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase Applies to multiple class registrations per person.
Cut Craft I focuses on the fundamentals of consultations and tools while sharpening the knowledge of shapes and actions. Stylists will deep dive on line and layers while exploring face shapes and fringes for every guest’s suitability.
I
In Style Craft I, you will be immersed in the building blocks of styling that make up any design. Learn the fundamentals of how to work with hair as a fabric, starting with prep to foundational blow-dry techniques and choosing tools designed to create your finished look.
Price | Wella Rewards Points
$920 | 73,600 POINTS
Price | Wella Rewards Points $920 | 73,600 POINTS
Building on Cut Craft I, Cut Craft II completes the technical knowledge with a focus on graduation and starts practicing how to combine line, layers, and graduation to create any haircut with perfect suitability.
Price | Wella Rewards Points $920 | 73,600 POINTS
CUT CRAFT III
Building on Cut Craft I and II, Cut Craft III incorporates free-form cutting, the understanding of wet vs. dry cutting, and razor vs. scissors, and stylists will practice their knowledge on long and short haircuts.
Price | Wella Rewards Points
$920 | 73,600 POINTS
PORTFOLIO
Building on Style Craft I and the styling fundamentals, Style Craft II focuses on transforming the hair fabric through the use of ironwork and the art of dressing to expand the range of shape and texture in every style.
Price | Wella Rewards Points
Building on the foundational knowledge of Style Craft I and II, Style Craft III expands further into the world of styling and learning to control the hair fabric and create classic hairstyles, as well as modernize these timeless looks through additional finishing techniques.
Price | Wella Rewards Points
$920 | 73,600 POINTS
CUT CRAFT II
STYLE CRAFT
STYLE CRAFT II
STYLE CRAFT III
FOUNDATION: DISCOVERY COURSES
DISCOVERY COURSES
COLOR COLOR
WELLA PROFESSIONALS
COLOR AND LIGHTENER DISCOVERY
Dive into a vibrant world of color with this playful product knowledge overview of Wella Professionals’ color and lightening lines. Whether you're crafting bold transformations or subtle enhancements, you'll learn how to pick the perfect match from our permanent, demipermanent, and lightening ranges.
BLONDOR DISCOVERY
Discover the next evolution in blonding with Wella Professionals. Learn how to select the ideal Blondor lightening product to meet your client’s needs and grow your blonde business. This session showcases NEW BlondorPlex9 for brighter, cleaner, clearer lift, along with new shades in BlondorPlex Cream Toners for fast, 5-minute express toning. Explore the latest innovations in post care as well, designed to elevate your blonding services with precision, speed, and care.
COLOR COLOR
ILLUMINA COLOR DISCOVERY
ILLUMINA COLOR is a permanent color which can lighten, darken & enhance natural hair color giving it a sheer natural looking result. Since launching, ILLUMINA COLOR has become a global beauty phenomenon setting a new benchmark for naturalness in hair color with incredible light reflection and incredible hair protection while providing irresistible hair quality. Understand Microlight Technology and the intermixable palette in this seminar.
Price
FREE: COMPLIMENTARY
SEMINAR VALUED AT $75
Duration 1 HOUR
SHINEFINITY DISCOVERY
Zero Lift and Zero Damage. Discover infinite possibilities with Wella Professionals newest innovation Shinefinity Color Glaze shine you can feel. Explore what makes this demi-permanent a must have with its clean demi-permanent formula.
Price FREE: COMPLIMENTARY
VALUED AT $75
COLOR COLOR
COLOR TOUCH DISCOVERY
Discover the power of Color Touch— Wella Professionals’ go-to demi-permanent color that delivers stunning vibrancy, multidimensional shine, and a soft, touchable finish. Perfect for clients seeking a lowcommitment color solution, Color Touch offers a wide palette of shades that blend seamlessly, enhance natural tones, or add bold pops of color—all without the longterm commitment of permanent color.
Price
FREE: COMPLIMENTARY
SEMINAR VALUED AT $75
WELLA PROFESSIONALS & WELLA COLORCHARM
Duration 1 HOUR
KOLESTON PERFECT DISCOVERY
The biggest color innovation in 145 years. Wella Professionals revolutionizes permanent hair color with the new Koleston Perfect Koleston Perfect with Ultra Precision Technology offers rich healthy-looking results, true to tone color and 100% grey coverage. Discover an unlimited range of services and possibilities!
Duration 1 HOUR
DISCOVERY COURSES
COLOR COLOR
KOLESTON XPRESS DISCOVERY
In this seminar, you'll discover how you can cover up to 100% grey in just 10 minutes with Wella Professionals newest innovation, Koleston Xpress. Learn all about Control-X Technology & Metal Purifier and how these key elements create non-progressive color you can trust. Now introducing 3 express services to delight your customers and have them in and out in a flash.
FORMULATION DISCOVERY
Have a Wella Educator spend some time in your salon color mixing area - helping you to become comfortable formulating for your clients. Discover how to mix Wella Professionals for all services during a realistic salon day. Get up-close and personal with your Wella educator in this tailor-made experience.
COLOR CARE
WELLA COLORCHARM DISCOVERY
Throughout this seminar, you will get to discover our portfolio of products with real-time answers from our professional experts so that you can achieve the perfect hair color with confidence!
NEW ULTIMATE SMOOTH DISCOVERY
Wella Professionals Ultimate Smooth is a luxurious blend that deeply nourishes and revitalizes hair, leaving it silky smooth and radiant. In this seminar, discover how to delight your clients with multiple in-salon services and a luxurious at-home regimen.
COMPLIMENTARY SEMINAR VALUED
CARE CARE
NIOXIN DISCOVERY
Explore Nioxin’s legacy as the leader in thicker, fuller hair and elevate your expertise in scalp and hair health. Learn how to treat thinning, breakage, and scalp sensitivity with targeted, science-backed solutions. Now featuring Age Defense, Nioxin’s anti-aging scalp care innovation that helps delay thinning, dullness, and graying to support younger-looking, more resilient hair.
COMPLIMENTARY
VALUED AT $75
PROFESSIONALS & WELLA COLORCHARM
SEBASTIAN PRODUCT IMMERSION
Discover a fresh approach to product knowledge with Sebastian Professional—where inspiration comes from the dynamic energy of communities and the artistry of fabric molding. In this seminar, you'll explore how the tactile beauty of fabric shapes our techniques, transforming hair into living, expressive art. Duration 1 HOUR
DISCOVERY COURSES
CARE CARE
WELLA PROFESSIONALS CARE AND STYLE DISCOVERY
Get ready to level up your product knowledge with Wella Professionals Care and Styling! Explore a full lineup of Care services and retail gems that make every client experience shine. It’s everything you need to boost your skills, confidence, and salon success—all in one session.
Price
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
Duration 1 HOURS
ULTIMATE REPAIR DISCOVERY
Discover how you can give your customers 99% less breakage in only 90 seconds! Learn how to incorporate the Ultimate Repair lineup in your salon services. Experience a step-by-step workshop for the Ultimate Repair Blowout to give your customers legendary hair!
CURL CURL
CURL BASICS
This seminar will guide you through the history of curls and their origin, provide the basics of curly hair, such as the different types of curls and coils, and discuss proper consultation techniques. This is the first half of Virtual Curl Craft and is a prerequisite for Curl Craft I and Curl Craft Barber.
Price
CURL BUSINESS
This seminar will guide you through fun activities and challenging discussions to help you understand how to grow your business. This is the second half of Virtual Curl Craft and is a prerequisite for Curl Craft I and Curl Craft Barber.
Duration 1 HOUR
BUSINESS STYLE
INSTAGRAM 101 VIRTUAL
An Instagram guide for hair professionals. If you’re looking to build your clientele, an educator trying to fill your classrooms, or a salon owner seeking to support your employees to grow the salon business—this class is designed to develop your entire Instagram plan.
Duration 1.5 HOURS Price
COMPLIMENTARY SEMINAR VALUED AT $75
FREE: COMPLIMENTARY SEMINAR VALUED AT $75 PORTFOLIO
WELLA PROFESSIONALS
GHD INNOVATION VIRTUAL
Learn about everything ghd including the science and technology, why 365° is the ideal temperature, ideal styling temperature, and which tools will suit your clients best. Duration
DISCOVERY COURSES
NAILS NAILS
OPI NAIL TREATMENTS
Grow your nail care knowledge and learn the science of nail repair with OPI’s new, patented Ulti-Plex Technology™ found only in Repair Mode™, the first-ever bond-building serum that can repair natural nail keratin from within, offering 99% repair and 94% protection, and resulting in nails that are 4x stronger after 6 days of use. Paired with OPI’s newly updated Nail Envy ® and powered by our advanced strengthening Tri-Flex Technology™. Tri-Flex Technology™ creates a liquid shield that makes nails 95% stronger in 1 week.* *when used as directed
COMPLIMENTARY
NAILS
OPI DISCOVERY
Meet OPI and gain knowledge on our innovative portfolio of products. Learn to identify the appropriate nail product for your clients needs from all of our nail care systems.
Price
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
MULTI CLASS DISCOUNT
Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase. Applies to multiple class registrations per person.
OPI invites you to discover new and exciting products through a no-appointment-necessary in-store demo. Learn about new products, including expert tips and insalon service techniques. Get your questions about new or existing products answered by an OPI Educator. Price
NAILS
OPI INSTAGRAM 101
If you’re looking to build your clientele, an educator trying to fill your classrooms, or a salon owner seeking to support your employees to grow the salon business—this class is designed to develop your entire Instagram plan. Throughout the seminar you can ask questions of our professional experts!
CRAFT: TECHNICAL COURSES
TECHNICAL COURSES
COLOR COLOR
NEW DIMENSIONS 101
Boost your confidence in balayage and foiling with this hands-on class. Learn when to use each technique, how to place for maximum impact, and personalize results for every client. Perfect for stylists ready to grow their color skills and elevate their craft.
Price | Wella Rewards Points
$1000 | 80,000 POINTS
Duration 1 DAY
REDS 101
From bold and vibrant to soft and natural, Wella Professionals offers a red palette for every client. In this seminar, explore key formulation techniques and product options across all color categories. Learn how to customize reds for skin tone, lifestyle, and desired intensity so you can deliver stunning, healthy-looking results with confidence.
Price | Wella Rewards Points
$1000 | 80,000 POINTS
COLOR COLOR
NEW DIMENSION 201
Dimensions 201 is a hands-on class for colorists ready to elevate their foiling and balayage skills. Learn advanced placement, blending, and contouring techniques to create bold, face-framing brightness with depth, contrast, and a seamless grow-out. Perfect for clients who want high-impact dimension with a polished finish.
Price | Wella Rewards Points
$1000 | 80,000 POINTS
COLOR
RED FORMULATIONS UNLOCKED
Duration 1 DAY
BLONDE TONING UNLOCKED
Duration 1 DAY
Blonding continues to be the #1 requested salon service. As trends evolve, blondes remain both timeless and sought-after. When formulating for blondes, a more nuanced approach is required and, in this seminar, we will unlock the limitless possibilities. During this 1-day Unlocked seminar you will enhance your skills in blonde formulation from methodology to execution, perfecting your approach along the way. Increase confidence in your formulation skills to create beautiful blondes whether they be from cool to warm or soft to bold.
Price | Wella Rewards Points
$520 | 41,600 POINTS
Duration 1 DAY
Reds and coppers continue to be front of trend & highly requested throughout the seasons. We know that reds can be tricky to navigate, confidently; in this course you will gain the knowledge to fearlessly create bespoke, expensive looking reds and tackle any red transformation with ease. This seminar includes intensive, interactive theory covering key principles for lifting, depositing, glossing, & more, as well as a hands-on workshop to be able to put your learnings into practice.
Price | Wella Rewards Points
$520 | 41,600 POINTS
WELLA PROFESSIONALS
Here’s what you’ll learn in this class:
• Formulation theory & comprehension
• Solutions to avoid hot roots, banding, drab ends and other common red challenges
• Suitability in all ranges of reds from red-violets, to reds, to coppers, to strawberry blondes
• Dimensional tone-on-tone placement
• Immersive hands-on workshop
• As part of our Unlocked seminar series, this seminar is one step into a deep dive of formulation craft has context menu
Duration
TECHNICAL COURSES
COLOR COLOR
COLOR CORRECTION 101
A seminar designed with all levels of colorists in mind. During the seminar you will understand the principles behind color correction with a straight forward approach. This seminar will cover commonly experienced corrective scenarios: too dark, too light, too warm, too cool and how to troubleshoot.
TONING 201
Discover 5 Color Touch Melt techniques to create seamless dimension with high vibrancy and shine in this hands-on seminar.
In this course, you’ll master key techniques to customize the perfect Balayage look for every client. Learn color melting and root shadowing, softening/ breaking the base for seamless blend, proper back combing and diffusing highlights, the mechanics for perfect lightener application, combining foils, and freehand painting for a complete Balayage Look.
Price | Wella Rewards Points
CARE
DECODE THE SCALP
This seminar takes a deep dive into scalp anatomy and scalp conditions that can lead to thinning hair. Understand the importance of scalp health and how to identify the right solution for in-salon treatments and at-home regimens using NIOXIN.
Price | Wella Rewards Points
$300 | 24,000 POINTS
Price | Wella Rewards Points
| 24,000 POINTS
COLOR
PLATINUM & BEYOND
The perfect platinum is one we continue to aspire to create and our clients continue to request. In this seminar, you’ll learn everything you need to achieve an even, long-lasting results while maintaining the health of the hair. This seminar includes demonstrations and handson workshops covering thorough consultation, correction techniques, proper toning, and so much more.
Price | Wella Rewards Points $920 | 73,600 POINTS
CARE
ELEVATE YOUR CONSULTATION
This seminar will take you through everything you need to know to conduct a thorough and successful consultation with your clients. From basics in body language to addressing any scalp and hair concerns in a professional manner, we have you covered.
Price | Wella Rewards Points
TECHNICAL COURSES
CARE
TREATMENT SERVICE REVOLUTION
Learn how to improve your clients’ hair at the shampoo bowl with care services. Discover how to identify the condition of the hair and which service will best meet their needs. Understand how to perform each service and teach your client how to maintain or improve the condition of their hair at home.
Price | Wella Rewards Points
$1000 / 80,000 POINTS
CUT
CUT CRAFT LINE
In this seminar, you’ll discover how fringes can frame the face to enhance your client’s favorite features. You’ll also learn how to cut a perfectly precise line that will direct the eye and give the hair a strong and healthy look.
Duration 1 DAY
CARE
REVIVE & TRANSFORM WITH CARE
Color Fresh Masks make toning and conditioning fast, easy, and profitable. In this seminar, you’ll learn how to match shades, perform three in-salon services, and boost your retail game. With 75% of clients interested in color-depositing creams, now’s the time to turn that interest into action.
Price | Wella Rewards Points
$1000 / 80,000 POINTS
CUT
CUT CRAFT GRADUATION
Duration 1 DAY
In this seminar, you’ll discover how to build weight in a haircut with techniques like elevation and over direction. Learn how to enhance the appearance of volume and body with hair color and refine the look with styling.
Price | Wella Rewards Points
$1000 | 80,000 POINTS
Duration 1 DAY
Price | Wella Rewards Points
$1000 | 80,000 POINTS
CUT CUT
CUT CRAFT LAYER
In this seminar, you’ll discover layering techniques to remove weight and create movement in your haircuts. You’ll also learn how to enhance the cut with precision coloring and lightening techniqes.
Price | Wella Rewards Points
$1000 | 80,000 POINTS
Duration 1 DAY
VISIONARY CREATIVE IMMERSION
Duration 1 DAY
More than a seminar, the Creative Immersion is the ultimate Sebastian education experience designed to go beyond the classic methodologies pushing the boundaries of cutting, technical skills, and learn how to master Sebastian Iconic blading and scissor techniques together with innovative product cocktailing.
Price | Wella Rewards Points
$920 | 73,600 POINTS
Duration 2 DAYS
TECHNICAL COURSES
CURL CURL
CURL CRAFT I
Proper treatment and care of curly hair is a must. The Curl Basics seminar will cover foundational curl concepts, such as hair structure, curl types, and proper terminology. You will learn how to execute proper hair cleansing, care treatment, and at-home techniques you can share with your clients to help with maintaining their curls in between services.
Price | Wella Rewards Points
$520 | 41,600 POINTS
CURL
CURL CRAFT II
In this seminar, you will participate in coloring, cutting, and styling curly hair. We will cover how to achieve proper lifting and coloring techniques for curly hair and discuss the differences between moisture vs. protein and why it makes a difference in accepting color. In cutting, you will learn the different types of cutting techniques and complete your curlyhaired client’s salon experience with styles that will keep them coming back with confidence!
Price | Wella Rewards Points
$920 | 73,600 POINTS
Duration 1 DAY
CURL CRAFT BARBER
Barbering is a specialty skill that focuses on short hair lengths and facial hair grooming In this seminar, attendees will get a thorough understanding of all things barbering (history, tools, cutting and grooming theory, consultation, and chairside manner) with attention to clients with curly and coily hair including a hands-on workshop.
Price | Wella Rewards Points
$520 | 41,600 POINTS
CURL
FREE YOUR CURLS
Join us for an inspiring seminar where you'll learn how to create a stunning total look for wavy and curly hair using the Nutricurls collection. Discover expert techniques, product insights, and styling tips that bring out the best in every curl.
Price | Wella Rewards Points
$1000 | 80,000 POINTS
CURL STYLE
CURL CRAFT III
Protective styles are an important part of care for curly hair. The Protective Styles Seminar will cover basic concepts such as consultation, types of protective styles, and proper terminology. You will learn how to execute proper two-strand twists, flat twists, on-scalp braids, and knotless braids.
Price | Wella Rewards Points
$520 | 41,600 POINTS
NEW SMOOTH CRAFT
Boost Revenue with Wella’s Smoothfiller Service! Learn how to apply Wella’s fast, fragrance-free smoothing treatment that reduces frizz for up to 3 months and how to pair it with same-day color services for easy add-ons. Practice the service in a live workshop and walk away ready to deliver a smooth, efficient salon experience your clients will love.
Price | Wella Rewards Points
$1000 | 80,000 POINTS
TECHNICAL COURSES
STYLE STYLE
GHD ESSENTIALS: TOTAL GHD EDIT
Total ghd edit is designed to introduce you to the innovative ghd styling tool portfolio. You will learn essential styling techniques and be immersed in the exciting world of ghd.
Price | Wella Rewards Points
$250 | 20,000 POINTS
Discover ghd’s most revolutionary innovation! Learn the science behind wet to dry styling, breakthrough technology, & essential styling techniques that allow you to transform hair from wet to dry with no heat damage!
GHD ESSENTIALS: WET TO DRY Duration 2-3
Price | Wella Rewards Points
$250 | 20,000 POINTS
STYLE STYLE
GHD ESSENTIALS: CHRONOS
Experience the high-definition results HD Motion-Responsive™ technology provides and learn the ultra-fast styling techniques that will allow you unleash your full styling creativity.
Price | Wella Rewards Points
$250 | 20,000 POINTS
GHD ESSENTIALS: THE STYLER EDIT
Learn the iconic ghd techniques for quick, effortless styling skills. The session will also cover essential knowledge of the ghd styler range to give you endless styling opportunities on the salon floor and leave you fully equipped to transform your client offering.
Price | Wella Rewards Points
$250 | 20,000 POINTS
STYLE STYLE
GHD ESSENTIALS: THE BLOW-DRY EDIT
This course shares the most beautiful techniques required to achieve maximum results quickly and easily, allowing you creative freedom with your clients to achieve the blowout of their dreams.
Price | Wella Rewards Points
$250 | 20,000 POINTS
GHD ESSENTIALS: THE CURVE EDIT
In ghd Curve Edit you will learn more about the ghd curve® range of curling irons and wands, and learn the fundamental techniques behind the hottest editorial, catwalk, and celebrity hair trends and the skills you need to recreate these staple looks.
Price | Wella Rewards Points
$250 | 20,000 POINTS Duration 2-3 HOURS
TECHNICAL COURSES
PORTFOLIO
BARBERING
BARBERING I
Barbering I is a great introduction to the world of barbering. Stylists will acquire an understanding of barbering tools, a consultation overview, and the foundation of clipper fading: a breakdown of different types of clippers, trimmers, box shavers vs. straight razors, and combs, and how to properly sanitize them.
Price | Wella Rewards Points
$920 | 73,600 POINTS
BARBERING
BARBERING II
Building on Barbering I, Barbering II includes a refresher of barbering tools and consultation while focusing on the clipper fade with metal blades and plastic guards, in-depth knowledge of fading thick hair vs. fine hair, dark hair vs. blonde hair, and different hair textures and curl patterns, and a detailed overview of head and face shape.
Price | Wella Rewards Points
$920 | 73,600 POINTS
BARBERING
BARBERING III
Learn how to grow your service ticket through refresher cuts, facial grooming, contouring, detailing, and retailing products for at-home maintenance. This seminar focuses on how to elevate the experience for your male client and a detailed review of head and face shapes that will help you understand how to best complement the client’s features.
Price | Wella Rewards Points
$920 | 73,600 POINTS
TECHNICAL COURSES
TREND
#TRENDING CUT & COLOR
Give your clients a complete look with the latest Cut & Color! We’ve worked with social media experts and trend labs to identify the #trending looks. Through live demonstration & a hands-on workshop, you’ll learn how to combine cuts & colors of the moment for a high impact total look. The #trending series of seminars can be booked individually or as a series, giving you real-time looks across color, cut & style.
Price | Wella Rewards Points
$520 | 41,600 POINTS
NAILS
OPI CLARITE ACRYLIC CRAFT
Clarité is the ideal choice for enhancement services in an odor less, tack free acrylic formula. The Clarité system features a patented Clarité Curing Resin. Understand the OPI Clarite’ Acrylic system and the science behind the products. Discover how to incorporate Clarite’ Acrylic for quality acrylic services. Refine overlays, tip and form application and application techniques.
Price | Wella Rewards Points
$350 | 28,000 POINTS
NAILS
OPI GELEVATE™ CRAFT
Enhancements are back in a whole new way! Learn OPI's quick and easy, all in one service option. GELevate™ 4-in-1 Builder Gel and Soft Gel Tips, your all-in-one solution for extension and enhancement services.
Duration 1 DAY
TREND
WELLA PROFESSIONALS TREND MOVEMENT
Discover the latest trend color techniques and services from around the world to elevate and inspire your creativity. Wella Professionals trend seminar will enhance your craft of creating bespoke looks for every client. Duration 2 DAYS
Price | Wella Rewards Points
$520 | 41,600 POINTS
NAILS
OPI LIQUID PERFECTION ACRYLICS
Meet OPI's new secret weapon - one universal monomer to unleash both acrylic powders and 100+ Powder Perfection shades. OPI’s Liquid Perfection Monomer transforms dip powders to acrylic just like that! Level up your OPI Absolute Acrylic Powder application as well. Even color coverage with easy workability. Makes 3D nail art feel like second nature. Learn the science and experience the quality OPI brings to a well-rounded acrylic experience.
Duration 2-3 HOURS
Price | Wella Rewards Points
$520 | 41,600 POINTS
Duration 1 DAY
Price | Wella Rewards Points
$520 | 41,600 POINTS
NAILS
OPI GELCOLOR WITH INTELLI-GEL™
Learn what makes the OPI GelColor Intelli-Gel™ lineup unique and gain confidence in recommending a gel polish regimen to meet your client's needs based on their nail type and lifestyle. Get certified on the OPI GelColor Intelli-Gel™ system and learn how to provide up to 3 weeks of shine-intense wear and stay-true color.
Price | Wella Rewards Points
$520 | 41,600 POINTS
Duration 1 DAY
Duration 1 DAY
TECHNICAL COURSES
NAILS
OPI POWDER PERFECTION CRAFT
Learn the benefits of OPI Powder Perfection and why clients crave this quick enhancement system with built-in color, strength, and durability. Discover the tips and tricks that will make your service offerings stand out from the rest.
Price | Wella Rewards Points
$520 | 41,600 POINTS
NAILS
OPI NAIL ART TECHNIQUES
Build your nail art skills “toolbox” with techniques that can go from simple to showstopping. This course will provide the foundation for varied nail art styles that paired with your creativity will help you hone and expand your skills. In this hands on course you will learn how to create beautiful art utilizing our range of products including Nail Lacquer, Gel Color, Powder Perfection and Absolute as well as how to innovate with these products into mixed media looks as well.
Price | Wella Rewards Points
$520 | 41,600 POINTS
MULTI CLASS DISCOUNT
Duration 1 DAY
NAILS
OPI LIQUID PERFECTION ACRYLICS
Meet OPI's new secret weapon - one universal monomer to unleash both acrylic powders and 100+ Powder Perfection shades. OPI’s Liquid Perfection Monomer transforms dip powders to acrylic just like that! Level up your OPI Absolute Acrylic Powder application as well. Even color coverage with easy workability. Makes 3D nail art feel like second nature. Learn the science and experience the quality OPI brings to a well-rounded acrylic experience.
Price | Wella Rewards Points
$520 | 41,600 POINTS
BUSINESS
INSTAGRAM 201 VIRTUAL
In Instagram 201, you will learn critical social media marketing tips and tricks, including how to work with the IG algorithm, growing your audience, maximizing the functions on the platform, creating ads, and more!
Duration 1 DAY
Duration 1 DAY
Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase. Applies to multiple class registrations per person.
From the comfort of wherever you are, learn better ways to help your salon grow. Home care sales, building business behind the chair, social media strategies, and more await you. Join us on WellaEd for a full learning catalog and certification journey. We have created strategic business alliances with the best in the business to get you the kind of support you need to make your business profitable. We offer seminars at the Wella studios, online, and at industry shows, hosted by our business partners. Learn more about who can help you get the answers you need, get motivated, and achieve your best business results.
BUSINESS PROGRAMS
CONSULTATION
Having a great consultation is a lost art, but it’s key to a successful visit. Learn of how to create an exceptional experience with this highly curated suite of lessons.
SOCIAL MARKETING
Marketing is key to growing your brand and attracting new clients—but it can be tricky! Learn the ins and outs of brand building, advertising, social media, and more.
FINANCIAL
Let’s face it, most beauty pros aren’t finance experts. Learn to level up the finance function of your business for higher sales, stronger profits, and peace of mind with content from Wella’s expert partners.
LEADERSHIP
Perfect for new and seasoned leaders alike, develop your skills to become a better leader inside and outside of the salon with this certification.
BUSINESS BUILDER
Running a business means wearing a LOT of hats. In our business builder certification, you’ll get a crash course on business finances, customer service, retail sales, and more.
Start by experiencing each of our partners in the complimentary INSIDER series. Next you can continue a path to deeper learning with the partner you prefer in the SPECIALIST series and take it a step further with the EXPERT certification with that same partner.
Talent Match is a trusted guide for salon owners looking to build strong, connected teams and sustainable growth. With a focus on recruiting, marketing, and leadership, Talent Match provides the education and strategies salons need to attract top talent, grow their client base, and lead with confidence. By blending industry expertise with a deep understanding of salon culture, Talent Match helps owners focus on what truly moves their business forward.
Empowering You programs give businesses an advantage over the competition: strong, confident, empowered leaders who create positive cultures and make businesses thrive in any circumstance. Using methods tested in our salons and in salons across the nation, our programs show proven results. Empowering You will help double your income and exceed your client’s expectations, every single time. If you’ve ever struggled with keeping a simple, solid system in place that sets you up for success, then this is the program for you. If your team needs motivation and your workplace culture needs a boost, Empowering You has the answer.
partnering with the best in the industry to offer business-building customers. Learn the key services of each partner below.
Systems to Inspire Stylists Consultative Toolkits
Inspiring Champions is a premier salon business consulting and education company. We offer proven salon business strategies and solutions that lead to instant, sustainable and substantial salon success.
Inspiring Champions is recognized as the premier salon business consulting and business education company in North America. Our repeatable salon management systems have been perfected over two decades and implemented by TENS of THOUSANDS of salon owners, managers, and technicians. Get ready to experience for yourself, proven salon business strategies and salon solutions that will lead to instant, sustainable and substantial salon success. Our unwavering commitment is to exceed your expectations.
Empowering You serves as your industry mentor. Each certified coach brings firsthand experience owing a successful salon, and each of our programs implement ironclad business strategies and toolkits.
Qnity is a learning and development company with education and visual-thinking tools that have helped transform beauty and wellness businesses across the globe. Known as the market leader for financial literacy and financial wellness programs, Qnity creates a revolutionary simple and visual approach to financial wellness. With solutions for entrepreneurs, intrapreneurs, solopreneurs, and students Qnity programs and services help individuals and businesses reach greater levels of financial success. Everything need
Build predictable profit. Recruit, retain, & inspire staff. Create systems for growth. Take the pressure off you.
At Strategies, we’re here to help salons and spa owners like you build businesses that thrive with purpose and heart. For over 30 years, we’ve been the trusted partner for beauty business owners who want more than profits—they want freedom, flexibility, and a team that’s proud to work alongside them. Our coaching, training, and proven systems are designed to tackle your toughest challenges. We’re here to give you the clarity, tools, and support to lead with confidence, grow with purpose, and love the business you’ve built.
OUR PROGRAMS INTRO VIDEO
MIKA QUINN -
SR. EDUCATION DIRECTOR, FIELD EDUCATION & CAPABILITY
OUR PROGRAMS 4
TREND VISION AWARD
The future of hair is now. The North American TrendVision Awards is your chance to compete, create, and be seen on one of the industry’s most prestigious stages.
2025's theme, Digital Prism, explores the fusion of human creativity and machine-driven evolution. Inspired by AI’s precision and the raw artistry of stylists, it redefines beauty with hyper-dimensional color shifts, weightless textures, and futuristic contrasts. Deep obsidian flickers with violet, teal, and molten chrome, while barely-there neutrals whisper in muted pearl and cool taupe.
YOUR TURN TO ENTER
WE WANT YOU AT TRENDVISION ENTRIES OPEN JULY 1, 2026
1
2
3
Choose your category. Photograph your look. Post your entry with the category hashtag and mention @wellaeducation in your caption!
Wella
2025 WINNERS
Color
Cut
Jessica Phillips
@jessicaphillips_hair
Jessica Phillips Hair
Color
Erika Farias
@ikas_chair
Bellus Academy
Color
Cassandra Rennick
@vividvibesbycasey
Hays Academy of Hair Design
Color
Erinae Flesher
@hairbyvickytadros
Hays Academy of Hair Design
Kori Norman
@koridoeshair
Mitchell’s Salon and Day Spa
Cut
Gillian Greenip
@bohemehair
Gillian, The Salon
Cut
Cassandra Murray
@daliandmane
Taylor Andrews
Cut
Savannah Rymph
@savy.scissorhands
Hays Academy of Hair Design
Veronika Shur
@shurveronika
Zebra Salon
Anjela Drobot
@anjela_drobot
High Society Salon
Tiare Valdez
@babyti8o8 Ogle School
Style
Sherry Christina Rodriguez
@cerezas_beauty242
Avalon Institute
Style
Style
Style
HEART at PR S
FABIO ICAN SCHOLARSHIP
ELEVATE YOUR CAREER THROUGH EDUCATION
PROS AT HEART X AUBREY'S HAIR ADVENTURES: LISBON, PORTUGAL!
We have partnered with Aubrey's Hair Adventures for the 2026 scholarship! Apply for the opportunity of a lifetime.
Aubrey's Hair Adventures are immersive 'hair education' adventures in iconic destinations around the world for professional stylists & make-up artists. Immerse yourself in a new culture with entertainment, cuisine, & intentional wellness... all while learning from world-leading stylists and culminating your own high-end photoshoot with professional models.
DO YOU LIKE TO GIVE BACK?
Pros at Heart by Wella is dedicated to the support, empowerment, and elevation of hair and nail pros at every stage of their career. Through a combination of education, charitable giving, and financial support, Wella’s Pros at Heart focuses on serving the needs and fulfilling the dreams of the beauty pro.
Please join us on June 8, 2026 at The Wella Studio in Calabasas for our next Glam and Give event!
Can't be there in person? Follow us on @WellaEducation for real time event coverage!
WELLA SCHOOL PROGRAM BENEFITS & PARTNERS
OUR FOCUS
Your School is our focus!
Wella partners with schools to elevate the industry through education and innovation.
OUR PRODUCTS
Professional, reliable, innovative. Schools benefit from our industry-leading product lines that combine quality with innovation.
EDUCATION
Tools for student success.
A wide range of opportunities and resources to help institutions prepare students for the industry.
INSPIRATION
Endless inspiration, endless growth.
Wella’s network engages and motivates both students and professionals to keep reaching for success.
BUSINESS AND MARKETING SUPPORT
Empowering future beauty leaders.
Wella connects schools with thought leaders and brand experts, both for instructor support and to empower students entering the workforce.
WELLA SCHOOL PROGRAM BENEFITS & PARTNERS
EMPOWERING FUTURE PROFESSIONALS
Strengthen your school’s ability to produce a new generation of business-savvy, highly profitable hairdressers.
SHOWCASE STUDENT TALENT
Highlight the accomplishments of your graduates and leverage Wella’s global brand presence to boost enrollment. Wella hosts global competitions, which include student categories. Competing at a professional level gives students insight into current trends and techniques in the hairdressing world. Observing other competitors’ work and seeing what judges value offers a real-world perspective on where the industry is heading, which is invaluable for their growth.
MARKETING SUPPORT
Utilize Wella Professionals branding, creative assets, and co-op advertising to strengthen your school’s visibility and outreach.
CUSTOMIZED PARTNERSHIPS
Create a unique partnership and tailored plan that aligns with your school's vision and goals.
EDUCATION TOOLS
Access Wella's cutting-edge educational tools, technology, and innovation, brought to life through your instructors' expertise
• In-School Training – Earn in-school, hands-on, personalized education in a dynamic, interactive setting designed to elevate your Instructor’s skills and refine their craft.
• Student & Instructor Materials – Access essential student resources, including digital workbooks, the Wella Education app, and exclusive discounts for studio courses upon graduation.
• Workbooks – Utilize detailed, expertly crafted workbooks designed to guide students through foundational and advanced techniques.
ON-DEMAND LEARNING
Benefit from collaboration with industry-leading educators and innovators who bring unparaleled expertise to the classroom. Access cutting-edge educational resources anytime, anywhere, to accommodate flexible learning schedules.
Wella Ed is the go-to platform for beauty professionals to explore a wide range of educational resources, community support, and tools. Our all-in-one site offers inspiration and education for hair and nails, featuring all our brands. It’s like having a beauty expert right in your pocket!
EDUCATION PARTNERS
Add Wella’s industry-leading education to your curriculum with top partners:
• Milady – Elevate your beauty education with CIMA, a digital-first platform designed for modern learning.
• Pivot Point – A trusted partner offering innovative and reliable educational solutions to keep your curriculum cutting-edge.
WELLA REWARDS
Our members are enjoying the benefits of an exclusive loyalty program, built around three pillars: Rewards, Community & Education.
A loyalty program like no other, designed to unite, inspire and grow our customers.
Not yet a member?
Sign up today, for free, and start enjoying all that Wella Rewards has to offer.
Already a member?
Explore Wella Rewards today, and share your referral code with a friend who loves Wella as much as you, and you’ll each receive 1,100 points.*
Enjoy Wella Rewards member gifts - for your birthday, or surprise giveaways simply because we love to treat our members.
Receive bonus points, to redeem in our extensive rewards catalogue.
Level up, earning more points per dollar spent.
Join our RED Tier, unlocking access to exclusive benefits, reimbursement opportunities, and events.
OUR COMMUNITY INTRO VIDEO
CHRISTINA MCCARVERASSOCIATE DIRECTOR OF WELLA SOCIAL & PORTFOLIO EDUCATION
OUR COMMUNITY 5
WELLA EDUCATORS
With Wella, a helping hand is never out of reach. Take advantage of training and support offered by our team of North American educators.
GET SOCIAL
Wella Education’s purpose is to keep artists connected and inspired as well as getting future artists intrigued and invited. Exclusive in an inclusive way; we are accepting and open to anyone and everyone who loves the craft of hairdressing.
SHOWS & EVENTS
Welcome to Wella Shows & Events:
Fueling the Future of Hairdressing
Shows and events are the lifeblood of our industry—energizing, inspiring, and uniting stylists across the county. Wella Company’s immersive experiences bring together a vibrant community where creativity meets best-in-class education, and leading industry talent shares the techniques shaping tomorrow’s trends. From beautifully executed artistry to moments of deep connection, these events are more than just a stage—they’re a platform for growth, collaboration, and being part of something bigger. Whether you're seeking inspiration, innovation, or a sense of belonging, Wella Shows & Events are where it all comes to life.
OUR BRANDS INTRO VIDEO
RICHELLE LIZARRAGA - ASSOCIATE DIRECTOR OF BRAND EDUCATION
OUR BRANDS
WELLA PROFESSIONALS
R.I.S.E. WITH WELLA PROFESSIONALS
YOUR JOURNEY IS OUR MISSION.
RISE with Wella Professionals is a transformative initiative designed to empower hairdressers at every stage of their career journey. Built on four foundational pillars: Relationship, Inspiration, Science, and Education.
RISE offers a holistic support system that nurtures creativity, fosters community, and drives professional growth. From trend-driven collections and advanced technologies to exclusive education programs and global networking opportunities, Wella Professionals is committed to being the stylist’s best partner. Whether you're seeking creative inspiration, business success, or deeper industry connections, RISE is your invitation to dream big, grow confidently, and thrive with purpose.
WELLA PROFESSIONALS TEAM
Eryn Wall @erynshair
Brenton Lee @brentonlee.hair
Enrique Lamboy @kique_stylist
Johannie Jacquitte @4theflair4hair
Brigitte Castonguay @brigittecastonguay
Lauren Wilde @wildehairday
Patrick Nadeau @patrickgnadeau
Shannon Rha @shannonrha
Jamie Pierce-Elwell @hairstyledbyjamiee
Nicole Revish @nicolerevish
Nicole Obert @hair_by_obert
Lisa Smith @lisaminthair
Remi Cardin @remicardinpro
London Michalske @thelocksoflondon
Stevie Smith @stevieannesmith
Rosi Mercedes @rosicurls
Aleksandar Blagojevic @alexandarblago
Jerica Wentzell @jericawentzell
Alexandra Matiz @alexandramatiz
Aubrey Loots @lootypics
Arianna Lombardo @hairninja_ari
Amy Geister @amy_geister
Dean Roybal @deanroybal
Emily Baker Emilybakerhairartist
Crystal Perez @crystalteach
Antonio Quintieri @quin.haireducation
SIGNATURE ARTISTS
WELLA AMBASSADORS
Carrera Marshall @carreraa.wella
Jessica Stranieri @jessica.wella
Jennifer Ng @jennifer.wella
Lindsey Trabucco @lindsey.wella
Stacy Reid @stacy.wella
Nikki Lee @nikkilee901
Sonya Dove @thesonyadove
Briana Cisneros @brianacisneros
Zach Mesquit @thezachmesquit
Dereq Clark @dereqc
Alicia Avanpre @alicia.wella
Tommy Gentile @tommy.wella
Daniel Mora @danielmbeauty
WELLA COLORCHARM
WELLA COLORCHARM EMPOWERS YOU TO CREATE STUNNING , LONG-LASTING COLOR WITH CONFIDENCE.
Our formulas are designed to deliver vibrant, reliable results. We’ve refreshed our look, but our trusted formulas remain the same. With a complete range of shades and toners, WELLA COLORCHARM offers versatile color solutions for every hair type and every client.
Discover Your Perfect Shade with WELLA COLOR CHARM
COLORCHARM
YOUR COLOR, YOUR VIBE.
*Wella Professionals is the No 1. salon color brand in the world based on Wella Master Brand USD sales on 2023 Salon Hair Care Study for the hair coloring products category published by Kline.
CLAIROL PROFESSIONAL
Clairol Professional provides hair with natural-looking color to enhance beauty while leaving hair looking and feeling healthy.
We’ve upgraded our look, without changing our essential formulas to reflect our long-standing mission to deliver authentic, natural and professional results. Our full portfolio delivers all your hair color needs for every hair type.
START YOUR NEW COLOR JOURNEY WITH CLAIROL PROFESSIONAL.
CLAIROL PROFESSIONAL TEAM
Toni Garcia @hairbytag
Anita Gutierrez @oneanita2
Caroline Kim @carolinekimhair
Chris Rosario @chrisrosario
Ingrinette Pope @stylistinge
Luis Fernando @luisfernando_hair
Oliver B. Adams @kolorking
Renato VanDine @re_nato_v
NIOXIN
#1 PRO BRAND EXCLUSIVE TO SCALP CARE & THINNING HAIR ¹
NIOXIN GROWS RESULTSTM
As an extension of the face, the scalp requires the same attention and treatment.
Nioxin’s 35+ years of expertise in advanced scalp science combines our deep understanding of the scalp with proven ingredients like niacinamide, caffeine, biotin, peppermint and mint oil, to target hair thinning & hair loss.
Nioxin’s range of products are designed to nourish the scalp like the skin, penetrate hair at the root to increase diameter & density, and repair thinning hair from root to tip.
Professionally recommended by Dr. Jenny Liu
“I am absolutely thrilled to be working with Nioxin®, a brand I’ve been recommending for years (ever since residency) to patients who experience hair thinning,” said Dr. Liu. “With Nioxin®’s innovative approach and dedication to scalp and hair excellence, I am super excited to help more people realize that their best hair days are ahead, not behind.”
- Dr. Jenny Liu, MD FAAD, @derm.talk Board Certified Dermatologist
PRO CLINICAL
NIOXIN TEAM
Seamus McKernan @chicagoseamus
Gabrielle Henderson @huesbygabrielle
SEBASTIAN PROFESSIONAL
Sebastian Professional is entering a bold new chapter, igniting a movement that celebrates fearless creativity and authentic self-expression. With a fresh visual identity and the launch of the “Shape Your World” campaign, the brand invites a new generation of hair artists to push boundaries and create without limits.
Iconic products like Dark Oil and Potion 9 return with sleek new packaging, while advanced education and salon experiences empower stylists to transform hair into art.
SEBASTIAN PROFESSIONAL TEAM
John Paul Colombo @gianpaolohair
Anthony Cress @anthony_cress
Angel Cardona @angelcardona
Omar Antonio @omarantoniosebastian
Frank Olivier Guimond @frankolivierguimond
Michelle Lee @michellelee.styles
Diva Poulos @divapoulos
Anthony Cole @anthonycolesebastian
Marylle Koken @kokentheharlot
Joshua Wagner @wagz227
Julie Bedard @julieshair.diary
Los Angeles Creative Ambassador Global Ambassador
GHD
IT MEANS GOOD HAIR DAY
ghd was born in the salon and every tool we create is built with the professional in mind. Our mission is simple: create high-performance styling tools which deliver long lasting results with less damage, so your clients look and feel amazing without compromising hair health. Our dedicated R&D lab in Cambridge, UK, ensures our technology isn’t just industry-leading, it’s backed by science. Every product is developed with input from both scientists and stylists. The result? Tools that provide ultimate results, so you can focus on your artistry.
The power of 365°F: Through years of scientific testing, we’ve proven that 365°F is the optimum temperature for styling all hair types effectively without causing unnecessary heat damage. Each ghd tool designed to use on dry hair operates at this consistent temperature, giving you unparalleled results without compromise.
A beauty-tech leader and winner of over 550 Beauty Awards, ghd has earned global trust and recognition as a leader in professional styling. We’re backstage at Fashion Weeks around the world and used by celebrity stylists to achieve incredible red carpet looks.
OPI
Starting from a small dental products company, growing into a standard in premium nail care, OPI has a colorful history.
Co-founded in Los Angeles by Suzi Weiss Fischmann, OPI shook up the 80’s lacquer game with iconically shaped bottles, high quality shades, and unique names with stories to tell.
Today, recognized as the #1 salon brand worldwide, OPI is commited to Color without Compromise and continues to be the go-to choice for professionals, loved by consumers, and a color staple for pop culture nails.
OPI PROFESSIONALS TEAM
Samantha Silvius @samanthanailedit
Melisa Salazar @artisan.nail.salon
Julie Le @nailartslanger
Chelsea Baart @chelseas_nails
BRIOGEO
As a stylist, you know: your clients are a force. And their hair?
It's the essence of their self-expression. That’s where we come in. We believe nature is a raw force for renewal and transformation, and we unleash its power to cultivate proven solutions for all hair types — because every hair deserves different care.
By activating high-impact naturals with clean science, our powerful, highperformance GeoActive formulas do precisely what they promise: support scalp health, strengthen and repair damaged hair, and elevate wash day with nourishment for every hair type. Every formula reveals what’s possible and paves way to the power of transformation with visible results.
