Systems Contractor News - September 2024

YOUR INSIDER BUSINESS RESOURCE FOR MORE THAN 30 YEARS

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SOUNDS OF SUMMER San Francisco Giants Upgrade Audio System at Oracle Park

AVNETWORK.COM

SEPTEMBER 2024

22 Executive Q&A Manny Patel is helping IHSE USA keep up with KVM.

24 On Your Business Steve Greenblatt explains the benefits of collaborative selling.

42 Viewpoint

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24

42

Jabra’s Josh Blalock studies the stress of noisy offices.

CONTENTS

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Giants-Sized Audio Makeover Oracle Park has amped up its

fan experience with a new sound system.

By Wayne Cavadi

People 20 Executive Q&A Clear-Com president Bob Boster talks traditional

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partylines and cloud-based virtual intercoms.

By Mark J. Pescatore

22 Executive Q&A

industry offers growth opportunities for Pro AV.

Manny Patel explains how IHSE USA is keeping up

By James Careless

with the industry’s shift to KVM-over-IP.

By Mark J. Pescatore

24 On Your Business A collaborative sales effort can help companies avoid missteps and improve client relationships.

By Steve Greenblatt

Business 28 Diamond Days

32 Doing More with Less

38 Keep on Tracking OBSBOT’s new Tail Air PTZ

Integrated production switchers feature multiple

camera packs big features

tools to simply workflows.

into a small package.

By Jennifer Guhl

By Chuck Gloman

Technology

Viewpoint

34 MustangVision Struts into ACC with ST 2110 Workflow

42 Office Buzz or Buzzkill Recent Jabra research shows technology investments

Southern Methodist University has a new IP-based

can impact employee and company success.

New Daktronics displays are helping to engage

production facility.

By Josh Blalock

softball fans in Oklahoma and minor league fans in

By Michael Grotticelli

Pennsylvania.

By Carolyn Heinze

30 Extra Lives for Esports?

Professional leagues may be struggling, but the esports

36 ST 2110: An Introduction How does SMPTE’s broadcast IP standard fit in the Pro AV space?

By Bob Caniglia

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Departments 6 SYSTEMS CHECK 8 NEWS 18 NEWSMAKERS 40 NEW PRODUCTS

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SCN // September 2024 // avnetwork.com

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SEPTEMBER 2024 VOL. 31 NO. 9 CONTENT

Content Director Mark J. Pescatore, Ph.D. mark.pescatore@futurenet.com Senior Content Manager Wayne Cavadi Contributors Josh Blalock, Bob Caniglia, James Careless, Chuck Gloman, Steve Greenblatt, Michael Grotticelli, Jennifer Guhl, Peter Hansen, Carolyn Heinze

MARK J. PESCATORE Content Director

Art Editors Rob Crossland, Efrain Hernandez-Mendoza Julian Phillips served as keynote speaker for this year’s AV/IT Summit.

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AI Can Help Us All Be Lions

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world-class basketball arena on a warm August morning in New York may be an odd choice of venue for a philosophy lesson, but when you’re talking about AI, sometimes it’s best to reference a 19th century approach to spiri-

tual transformation. Trust me, it worked.

This year’s AV/IT Summit, which was held on Aug. 1 at Barclays Center in Brooklyn, started with a keynote address from Julian Phillips. You may remember him as our

TWITTER x.com/scnmag

“Blueprint for Success” columnist from last year. He also has a regular gig, serving as managing director of XTG, the experimental technology division of AVI-SPL. His talk was about the synergistic relationship between AV and AI—but in typical Phillips fashion, his presentation was about much more than that.

Phillips had his own take on the 90/10 Principle, variations of which have been discussed by everyone from 19th century Italian economist Vilfredo Pareto to The 7 Habits of Highly Effective People author Stephen Covey. He argued that most organizations spend about 90% of their resources focused on maintaining the status quo. That leaves only 10% to innovate or transform operations.

In other words, most of us are way too busy keeping busy. I’m guilty as charged, how about you? Do you have dedicated time in your work week to consider new ideas, new areas of opportunity, new anything?

Phillips challenged attendees to flip that ratio around and dedicate the larger share of our time and energy to exploration and innovation. Sounds great on paper, but how will the work get done?

AI can help.

Phillips had three major takeaways that we should all consider. First, whether you like it or not, AI is here and you can’t opt out. Second, AI technology that is available now, if applied properly, can help with much of the busy work that fills our calendars and limits our ability to be innovative. Finally, he encouraged each of us—yes, you too—to become lions, at least as described by Friedrich Nietzsche, a 19th century German philosopher.

Nietzsche saw spiritual transformation as a process of three stages. (I’ll be brief here; you can read Thus Spoke Zarathustra at your leisure.) We all start as camels, dutiful beasts of burden conditioned to do our work and conform to society’s rules and expectations. If we recognize those burdens, we transform into lions (aka rulers), embracing self-purpose and freedom while rejecting external controls. The final transformation is the child, which celebrates creativity and creating purpose, but that’s a whole other discussion. The point Phillips made was that we need to challenge industry norms and consider new ways to conduct business.

Flipping workplace percentages from 90/10 to 10/90 is not something that’s going to happen overnight—and some of us may never be able to achieve that kind of work/ innovation ratio. But he believes companies in the Pro AV industry need to change their organizational structures and make the most of AI tools or risk being left behind.

In the short term, I’m guessing Phillips would be at least somewhat satisfied if we acknowledged that maintaining the status quo is the 100% wrong strategy for our industry. It’s a start. Now, let’s hear that roar.

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Production Managers Nicole Schilling, Heather Tatrow

SCN // September 2024 // avnetwork.com

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NEWS

AVI-SPL Provides AV Support for DOD IT Modernization

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WAVIT Launches Podcast

modernization contract. GDIT was awarded the USCENTCOM contract in February

W

2024 by the General Services Administration (GSA). The contract has a one-year

dynamic fields. The first episode of the WAVIT Podcast was recorded at InfoComm

base period and five option years.

2024 and is available on YouTube, Spotify, Amazon Music, and Apple iTunes.

VI-SPL has been selected as a subcontractor by General Dynamics Information Technology (GDIT) to support its $922 million U.S. Central Command (USCENTCOM) Information Technology Services (CITS)

omen in AV/IT (WAVIT), a nonprofit organization dedicated to supporting and empowering women in the AV and IT industries, has launched a new podcast series to foster a sense of community, provide

valuable insights, and inspire women to achieve their fullest potential in these

For its role in the GDIT contract, AVI-SPL will deliver AV, digital signage, and

“As a 501(c)(3) organization, WAVIT has always been committed to creating a

collaboration technology. The company will also provide AV technology support in

network that champions education, representation, and inclusion,” explained Gina

various spaces across the CENTCOM headquarters campus, including command

Sansivero, WAVIT president and VP of marketing and communications at AtlasIED.

and control spaces, meeting rooms, training rooms, and special use spaces in

“Our new podcast is a natural extension of this mission, providing a platform

support of ongoing operations and live events. These offerings will be extended

where women can share their stories, discuss industry trends, and offer guidance

across the CENTCOM Area Of Responsibility (AOR) when called upon.

As part of the Department of Defense, CENTCOM protects

and mentorship to one another.”

The podcast will feature interviews with industry leaders, discussions on the

and promotes American interests in vital portions of the

latest AV/IT innovations, and deep dives into the challenges and opportunities

world, including the Middle East, Central Asia, South

facing women in the industry today. Listeners can expect to hear from a diverse

Asia, and the surrounding waterways. CENTCOM’s

range of voices, each bringing unique perspectives and experiences to the table.

U.S.-based headquarters are at MacDill Air Force Base in Tampa, FL.

“I’d been wanting to start a podcast for a while, and had this idea for a casual, sort of girl’s dinner night out kind of vibe. Intimate, comfortable, and off-the-cuff

Launched in 2004, AVI-SPL’s dedicated federal

chats,” said Lex Evans, host of the WAVIT Podcast and WAVIT board member. “We’d

practice has worked with all branches of the DOD, as

love to have listeners submit stories and questions and talk about things you

well as a majority of federal civilian agencies and 4th

wouldn’t normally hear. Subjects that are sometimes hushed or taboo—or just

estate organizations.

brushed under the carpet.”

EcoVista Achieves Carbon Neutral Milestone

K

nown for its large-format LED display integration, EcoVista can now also be

“Sustainability has been a driving force for

known as one of the industry’s first sys-

EcoVista from day one,” said Dave Neale, managing

tems integrators to achieve carbon neutral status.

partner of EcoVista. “We recognized the significant

With operations in the United States and EMEA,

environmental impact of our industry and were

the U.K.-based company’s sustainability journey

determined to lead the way in reducing carbon

Manchester Printworks, an entertainment

began when it was founded last year, with a

emissions. Achieving carbon neutral status is a

complex in northwest England, recently

commitment to embed environmental

proud moment for our team and a testament to the

underwent a major renovation that included the

responsibility at the core of its business. By

hard work we’ve put in over the past year.”

integration of a large digital ceiling. To

partnering with Planet Mark, a sustainability

complement the display (as well as events in the

certification organization, EcoVista has

space), PAS Sound Engineering installed a

implemented robust carbon tracking and offsetting

Renkus-Heinz sound system that includes four

measures across its operations and

beam-steered ICL-F-RD arrays, six UBX8 column

client projects.

loudspeakers, and two SX118 subwoofers. A

Through detailed embodied carbon reporting

Symetrix T-10 touchscreen panel with a custom

and operational carbon monitoring, EcoVista has

GUI provides intuitive control of the entire

been able to track more than 170 tons of carbon

system. Plus, further commands can be sent by a

across its business and client projects over the past

Green Hippo server to synchronize the audio with

12 months. Clients have all been onboarded to

the screen content. CUK Group served as

EcoVista’s carbon tracking software, enabling them

technical distributor for the project.

to make informed decisions to reduce the environmental impact of their projects by

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offsetting their carbon footprint.

SCN // September 2024 // avnetwork.com

EcoVista’s Sean Morrough (left) and David Neale show off the company’s Planet Mark certification.

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NEWS

Talking Points and Takeaways from 2024 AV/IT Summit

to follow along in the classroom and how technology

By Jennifer Guhl

don’t feel singled out.

T

he 2024 AV/IT Summit, held Aug. 1 at Barclays

The 2024 AV/IT Summit was held at Barclays Center, home of the Brooklyn Nets.

can make this possible. Closed captioning, live translation, and various AI technologies were discussed as ways to create a more inclusive learning environment. Pace University’s George Chacko advised providing accessibility discreetly, so students Rich Miller from Pace University also stressed the importance of introducing technology that faculty members feel comfortable using. While technology

Center in Brooklyn, NY, offered an exciting

enthusiasts may be excited about new advancements,

look into the future of technology integration.

it’s vital to avoid putting faculty members in a

AV Technology’s Cindy Davis, TV Tech’s Tom Butts, and

position where they feel lost.

SCN’s Mark J. Pescatore welcomed industry leaders to share groundbreaking insights and innovative

Collaboration Requirements

strategies, from AI-driven solutions that streamline

Is it possible for AV and IT experts to collaborate

operations to reimagining workplace designs. The

effectively despite their distinct areas of expertise?

event highlighted a collective shift toward a more interconnected, data-driven future.

This topic was explored during an afternoon The panel also discussed the importance of

discussion, “The AV/IT Handshake: How to

Keynote speaker Julian Phillips kicked off the

achieving equity, resulting in a focus on creating flexible

Facilitate Technology and Teams.” Panelists

program by linking AI’s transformative power to past

spaces that accommodate various working styles. Red

concluded that collaboration is indeed possible—

technological revolutions, such as the steam engine

Thread’s Ashish Maru said employees need to be able to

with a little bit of understanding.

and electricity, and encouraging attendees to consider

express themselves through communication without

According to Steve Greenblatt from Control

reorganizing industries and processes to realize AI’s

being hindered by technology. “Having that engaged

Concepts, it’s important to consider critical concerns,

benefits. He discussed Amara’s Law, which suggests

infrastructure is important,” he noted.

such as uptime and security, when approaching IT

that people tend to overestimate the impact of new

collaboration as an AV professional. Tyler Kulp from

technology in the short term but underestimate it in

Higher Education Transformation

the long term. Phillips firmly believes that this is

Erin Maher-Moran, IT manager of classroom

resources is crucial for developing effective customer

happening with AI.

technology at Johns Hopkins University, convened AV

solutions, advocating for a strategic approach to

He offered a great example by sharing a promotional

AVI Systems emphasized that prioritizing network

and IT experts in higher education to explore “AV/IT

operations. “Bandwidth, security, these kinds of things

video of the Amalfi Coast that he made using an AI

Technology’s Roles in Modern Higher Ed Classrooms

need to be vetted out with the appropriate parties in the

platform. He explained that the video was quickly

and Campus.” The panel was presented by the Higher

beginning, so they don’t escalate,” he said.

created with just a few simple prompts. Phillips also

Education Technology Managers Alliance (HETMA).

IT might only comprehend AV’s actions from a

challenged attendees to participate in what he believes

Educators are shifting away from traditional

high-level perspective, but Alan Nicholls from

is a new and exciting era in our lives. Throughout the

lecture-based learning and are utilizing technology to

MAXHUB said it’s important to acknowledge that

day, Phillips was constantly approached by attendees,

provide a more interactive and experiential approach

they may not know the right questions to ask (or vice

showing that many were considering his challenge.

to education. This includes bringing in guest speakers

versa) to achieve your collective goals. “It’s really one

through platforms like Zoom and sharing streaming

of those things where I always recommend having a

content directly in the classroom. C. Ann Kelly from

project manager, somebody to bridge that gap,

Businesses are prioritizing the creation of integrated

Yale University said it’s important to evaulate the

somebody who knows both sides,” he advised.

spaces that can support both in-office and remote

interests of different learners and create spaces to

workers. During the “Transforming the Workplace,

support their learning, along with the infrastructure

intriguing question about who needs the other

Engaging Teams, and Rethinking Process” session,

to facilitate communication among students.

more. Verrex’s Ben Dandola-Grubb said the

Modern Office Adjustments

panelists discussed the constantly evolving needs of the modern workplace.

For example, Kevin Laugherty with CVS Health

Pescatore, who moderated the panel, raised an

The panel emphasized the importance of making

pandemic altered his initial perspective. “I’m

schools more accessible, not only to comply with ADA

unaware of an organization today that doesn’t

regulations but also to enhance the learning

leverage some semblance of unified conferencing,

stressed the importance of creating an environment

experience for all students, including those with

period,” he explained. “So, to be Darwinian for a

where everything works together seamlessly rather

disabilities or language barriers. ENCO’s Gilbert Felix

moment, we have to coexist. I don’t think one needs

than having a room filled with isolated components.

stressed the essential need for all students to be able

more than the other.”

From Amazon’s perspective, Harmeet Bhatia echoed this sentiment, describing a holistic approach that allows the company to create adaptable work environments that cater to various needs.

With office occupancy rates fluctuating, companies are reconsidering how they use their spaces and are prioritizing those that offer flexibility and adaptability. Matt Morgan from Ross Video, who has worked with companies like Amazon on space development, emphasized the importance of robust communication systems, especially in workplaces with a mix of remote and in-person work.

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SCN // September 2024 // avnetwork.com

Sessions covered a variety of topics, including (appropriately) the importance of collaboration between AV and IT.

NEWS

SNA Displays Partners with LynTec for Penn State Videoboards

New SNA Displays with LynTec power control have been deployed in Penn State athletic facilities, including the Lasch Outdoor Practice Field.

P

enn State University, committed to enhancing its athletic facilities, has embarked on a major refurbishment project

that includes videoboard upgrades at its soccer field, softball park, and indoor and outdoor football practice facilities. SNA Displays won each of these projects and set out to create eye-catching display systems from the ground up for each venue.

For both the Jeffrey Field soccer pitch and Beard

Power control is an essential component for

that video wall projects require. The controller

Field in the Nittany Lion Softball Park, the SNA

operating and protecting LED displays. First, it’s the

electronics have been removed from the panel and

Displays team created LED video scoreboards using

most efficient way to safely power up and down

mounted in a standalone 12x12 enclosure to increase

the company’s EMPIRE Exterior technology. Both

videoboards. It also has other benefits: It contributes to

installation flexibility and reduce wall space

video scoreboards are approximately 26 feet wide

an extended equipment lifespan by curbing heat

requirements. Plus, the power supply has been moved

and 15 feet tall with 10mm pixel pitch. A slightly

build-up that can happen when displays are left on or

into the primary panel enclosure, thereby eliminating

wider display was deployed at the Lasch Outdoor

in standby, enables displays to be reset remotely, and

the need for sidecars.

Practice Fields, while the Holuba Hall indoor football

delivers significant cost savings by reducing standby

practice facility features a 26-foot-wide, 14-foot-

power consumption—a factor that is often

with SNA Displays’ proprietary controller, V3 Pro.

high dvLED video wall that uses BOLD Interior

underestimated. Finally, it provides proper sequencing

Because of the existing relationship between LynTec

display technology.

as it mitigates inrush current issues, preventing

and SNA Displays, that interoperability was already

damage and nuisance trips.

customized into its web interface. Operators use the

Beyond the videoboards, SNA Displays provided comprehensive services, including web-based control

For decades, LynTec’s flagship RPC panel has been

For Penn State, the panelboard had to interface

same SNA Displays GUI they use to monitor and

software that offers easy operation and valuable

the go-to power distribution panel for integrated AVL

manage the video walls to power them on/off, see if

insights into the display systems. A key aspect of the

installations for many collegiate and professional

any circuits are tripped, and troubleshoot issues

projects’ success rested on achieving effortless end user

arenas and stadiums, including University of Georgia

remotely. The result is a seamless, comprehensive

operation for both display control and power control.

Coliseum and Baum Stadium at George Cole Field at

video scoreboard and power control solution that

For this reason, the company partnered with LynTec.

the University of Arkansas, among others. In response

achieves an elevated game experience for Penn State’s sporting events.

“Every one of these games is critical for coaches,

to more projects using the panel for LED video wall

players, sponsors, and fans, and therefore all equipment

and lighting projects, the company designed its LCP

in the system is critical,” said David Kile, director of

panel series as a more affordable, compact, and

universities and student athletes, these systems must

systems integration, SNA Displays. “Our proprietary

flexible solution.

be running at maximum efficiency and uptime when

“Given the importance of these contests for the

it’s gametime,” said AJ Faxel, director of sports and live

diagnostics tools provide real-time visibility into the

The LCP was chosen for the Penn State

display system and can help to address any problems

installations. It is built on the same Square D G3

events. “Having the right team and the right

from one place. That’s where having the right power

Powerlink controllable circuit breaker platform as the

partnerships like LynTec to support these challenging

solution comes in.”

RPC Power Control Series, but with the control features

projects has really been a home run for everyone.”

New displays are bringing improved visuals and web-based control to indoor and outdoor athletic facilities.

12

SCN // September 2024 // avnetwork.com

NEWS

High School Transforms Sports Program with Video Scoreboards

S

eminole High School in Seminole, TX,

High School’s athletic director and

has transformed its sports program with

head football coach. “It’s evident

the installation of Watchfire video score-

they share our commitment to

boards. The installations include a 14x32-foot,

enhancing the Seminole High School

10mm video scoreboard at Wigwam Stadium, the

sports experience and building a

school’s 5,000-capacity football arena, comple-

stronger connection with the greater

mented by a 10x16-foot, 3.9mm display at the

Seminole community.”

2,000-person gymnasium, home to Leland “Buck” Caffey Court.

In selecting Watchfire, Poynor cited the company’s reputation and

The new Watchfire video scoreboard at Wigwam Stadium is one of two new displays at Seminole High School.

Both scoreboards utilize Watchfire’s Ignite

recent acquisition of Spectrum

Sports gametime software, seamlessly blending

Scoreboards, a Texas-based,

scoring updates, interactive entertainment, and

fixed-digit scoreboard manufacturer. “Watchfire

versatility of the videoboards to enrich educational

revenue generation opportunities through live

and Spectrum proved to be the perfect match,” he

opportunities and community events, as well as spark

video, targeted advertising, fan interactions, and

said. “Their expertise in digital displays and

increased school spirit at pep rallies, senior night

community messages, including player highlights

commitment to quality and customer service are

events, and graduation ceremonies. Plus, students are

sponsored by local businesses.

second to none. The experience with Watchfire has

eager to get involved, acting as control room and

been exceptional.”

camera operators and gaining hands-on experience

“The response from our community sponsors has been phenomenal,” said Greg Poynor, Seminole

Seminole High School plans to leverage the

that will provide them with valuable skills.

avnetwork.com // September 2024 // SCN

13

NEWS

Texolve Digital Installs Riedel Intercoms in Major Pittsburgh Sports Venues

P

ittsburgh-based systems integrator Texolve Digital has deployed the Riedel intercom and communications solutions across

Pittsburgh’s three major sports venues: PNC Park, home of the Pittsburgh Pirates; PPG Paints Arena, home of the Pittsburgh Penguins; and Acrisure Stadium, home of the Pittsburgh Steelers.

Both PNC Park and PPG Paints Arena received a complete intercom system upgrade, with Bolero antennas, Bolero wireless beltpacks, Riedel SmartPanels of various sizes, four-wire interfaces installed at each location, and an Artist 1024 matrix frame allowing up to 1,024 ports at each park.

Acrisure Stadium received an all-new intercom system including 11 Bolero antennas, eight Bolero beltpacks, 35 SmartPanels, four-wire interfaces, and Riedel’s Connect Trio for phone connections.

The Riedel systems have notably improved operations by expanding coverage into previously inaccessible areas, such as tunnels and underground spaces where announcers and teams may travel. This enhanced reach has allowed broadcasters and

communications infrastructure for the city’s

production teams to capture a greater variety of

professional sports teams. “All three venues share

content, improving the overall fan experience both

freelance operators, so it’s important for the products

in-stadium and for viewers at home.

to not only remain consistent but also offer clarity,

“Communication is the backbone of a successful

reliability, and ease of use. We’ve had nothing but

production,” said Chris Burns, executive producer of

good experiences with the Riedel systems and with

live stadium events for the Pittsburgh Steelers.

Riedel itself, and that dates back to systems we are

“Bolero’s ability to navigate our stadium’s concrete

replacing at the venues that already had Riedel,” said

and steel and still provide a clear signal gives us the

Brian Geubtner, business manager at Texolve Digital.

confidence to go anywhere to improve our

Texolve Digital has been a partner with the three

presentation for both fans and sponsorship.”

The comprehensive deployment marks a significant milestone in standardizing and enhancing

local sports teams and venues over the past decade.

Riedel intercoms have been installed in three major Pittsburgh sports venues, including PNC Park.

Since 2022, Texolve Digital has been particularly busy with these three projects; as a small team of experienced engineers, the company delivers service and support during and after project completion, whether through event engineering, system maintenance, support, or equipment upgrades.

“Riedel was the clear-cut choice, and we have received nothing but good feedback on the intercom, which is great for us as we have supported the system after its installation,” Geubtner added.

“We’re proud to have partnered with Riedel to bring cutting-edge communications solutions to these premier sports venues.”

“We’ve found Bolero to be an invaluable asset,” said Jon Cofer, director of ballpark productions for the Pittsburgh Pirates. “The reliability of Bolero is unquestionable, providing excellent reception throughout our ballpark, and its ability to access six different channels is a standout feature that we love.

It’s not just functional, but also incredibly easy to work with. In fact, it’s so user-friendly that we’ve transitioned most of our on-field staff to Bolero beltpacks instead of traditional radios.”

14

SCN // September 2024 // avnetwork.com

NEWS

UNC Charlotte 49ers Mine Audio Gold

T

he University of North Carolina Charlotte’s

“The new sound system is great—it really gets our

play that intro video, and the fact that the stadium

football team kicked off in 2013. The Char-

crowd going,” said Matt Messina, associate athletic

sound system can now get those fans engaged and get

lotte 49ers play at Jerry Richardson Stadium,

director for broadcast, video, and technology at UNC

them hyped for a game in the stadium is very

which holds approximately 15,000 people and can be

Charlotte. “It’s great to see the excitement when we

gratifying to us.”

expanded to up to 40,000 people. Before the team’s move to the American Athletic Conference for 202324, the stadium was still using the original sound system from when it was built, which was sorely in need of an audio upgrade.

Stephen Morris, president of C.V. Lloyde AudioVisual, was contacted by the athletic staff to help revitalize the audio system. The university wanted a more reliable and robust system that could energize the crowd with the actions down on the field.

To help invigorate the crowd experience, Morris turned to LEA Professional amplifiers.

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“The old sound system was designed for a small FCS-style stadium, and UNC Charlotte needed a system that reflected the current status of their program in FBS football,” said Morris. “While top-notch sound quality was of critical importance to UNC Charlotte, they also

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wanted amplifiers that were reliable and easy to use, and LEA amplifiers fit the bill perfectly.”

Morris’s team installed multiple Connect Series 354D amplifiers to power the immersive audio experience in the stadium’s fieldhouse. With 96 kHz-capable Dante and AES67 connectivity options, the IoT-enabled 4-channel 354D provides 350 watts per channel, supports high-Z (70V or 100V) and low-Z selectable by channel, and features two Smart Power Bridge channels. With three ways to connect, the university can engage the built-in Wi-Fi access point, connect to the stadium’s Wi-Fi, or connect to the local area network via Cat 5 or Cat 6 cable.

The Connect Series also offers cloud connectivity, a significant benefit for anyone maintaining the systems.

With LEA Cloud, AV teams can remotely control and monitor the amplifiers, which helps teams work more efficiently, reducing travel and saving time and money.

Multiple Connect Series 354D amplifiers power the immersive audio experience.

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avnetwork.com // September 2024 // SCN

15 081624-fdw-scn-sept-ad-6x9.5.indd 1

8/12/24 6:45 PM

NEWS

Kramer Acquires ZeeVee

K

ramer has acquired ZeeVee, a move that

innovative solutions and industry leadership align

underscores the company’s dedication to the

seamlessly with our strategic vision, and together

AV-over-IP market and enhances its product

we will drive the next wave of technological

portfolio. A founding member of the SDVoE Alliance,

convergence. This move not only enhances our

ZeeVee brings advanced technologies and expertise

portfolio but also accelerates our growth and

that will enable Kramer to offer a wider portfolio, as

innovation, ensuring we continue to provide

well as accelerate growth and innovation. The move

comprehensive audiovisual solutions to our

comes on the heels of Kramer’s acquisition of Ash-

customers. Additionally, both companies’ customers

ton Bentley, a U.K.-based provider of collaboration

and partners will now benefit from access to the

spaces, in June.

combined portfolio of products and services.”

ZeeVee has been at the forefront of IT and AV

The merger combines ZeeVee’s on-premises

convergence, providing the industry with innovative

AVoIP management solution with Kramer’s cloud-

solutions and a forward-thinking approach.

based offerings, such as Panta Rhei and Kramer

Its offerings complement Kramer’s

Control, resulting in a robust ecosystem for

existing AVoIP solutions, enabling the

powerful management and control solutions.

company to provide a complete and

“Joining forces with Kramer is a

integrated solution for customers. With

thrilling opportunity for ZeeVee,” noted

deep expertise and a proven track

ZeeVee CEO, Bob Michaels. “Our combined

record in 10 Gbps technology, ZeeVee

expertise and resources will accelerate the

solutions help facilitate large-scale and

adoption of AVoIP technologies, delivering

complex deployments.

unmatched value to our customers and

“The acquisition of ZeeVee

partners worldwide. We are excited

reinforces our commitment to

to be part of a company that

leading the AVoIP market,”

shares our vision for the future of IT and AV

said Gilad Yron, CEO of Kramer. “ZeeVee’s

integration.”

Gilad Yron

A new company will operate Panasonic Connect’s projector business starting in 2025.

Coming Soon: New Company for Panasonic Connect Projectors

P

anasonic Connect has reached an agreement on a strategic capital partnership with ORIX Corporation to form a new

company to operate Panasonic Connect’s projec-

PSNI Adds Sony as Preferred Vendor Partner

I

tor business and related operations. Expected to launch in April 2025, the new company will be established out of Panasonic Connect’s Media Entertainment Business Division (MEBD).

Regarding the new company, ORIX will hold 80% of the shares, and Panasonic Connect will hold 20%.

n August, PSNI Global Alliance announced the

perfectly with our mission to provide best-in-class

After the capital partnership, target products will

addition of Sony Electronics as a preferred

technology solutions to our clients. Our Certified

continue to carry the Panasonic brand, and the new

vendor partner. This strategic collaboration

Solution Providers have rigorously vetted Sony’s

company will also use the Panasonic name for the

aims to enhance the technology solutions offered to

professional display products, and we are confident

time being. Overseas subsidiaries will be

customers of PSNI Global Alliance and its Certified

that this partnership will bring immense value to our

established from the sales functions of that division

Solution Providers (CSPs), providing them with

network and the customers we serve.”

in North America, Europe, China, Australia,

unparalleled access to Sony’s professional display solutions.

Rich Ventura, VP of professional display solutions

Singapore, and other regions to be operated by the

at Sony, said he’s excited about the opportunities the

new company. Panasonic Connect’s Gemba

Sony’s inclusion in PSNI Global Alliance is set to

partnership will provide. “PSNI is committed to the

Solutions Company will continue to handle

benefit customers with solutions tailored for a wide

highest operational standards worldwide and, like

domestic sales in Japan.

range of applications, including hybrid workspaces,

Sony, has a no-compromise approach in delivering

collaborative classrooms, immersive exhibits,

these standards,” he added. “We look forward to

thrived since its first CRT projector in 1975,

command and control centers, transportation hubs,

working closely with PSNI’s Certified Solution

significant changes in the competitive environment

houses of worship, and retail spaces. The Alliance’s

Providers to deliver exceptional experiences and

have developed due to the emergence of applied

customers will enjoy seamless installation and

transformative solutions to organizations worldwide.”

technologies and the demand for immersive

While Panasonic’s projector business has

support, leveraging the

experiences. ORIX engages in diverse financial

collective expertise of PSNI’s

services and is committed to business operations

CSPs and Sony’s technology.

with a medium to long-term perspective. Panasonic

“We are thrilled to

Connect and ORIX have determined that further

welcome Sony as a preferred

growth can be achieved by leveraging the former’s

vendor partner,” said Tom

technological expertise and customer base, along

Roberts, PSNI director of

with ORIX’s investment power and the knowledge

vendor programs. “Sony’s

and experience cultivated through business

commitment to excellence

investments in numerous companies, including

and innovation aligns

manufacturing and large corporations.

16

SCN // September 2024 // avnetwork.com

Tom Roberts

NEWS

Pro AV Growth Still Moderate Amid Tepid Macro Environment

By Peter Hansen

growth for Pro AV, the current level

The AV Employment Index (AVI-E) is reliably

should be seen as a signal of moderate

steadier than the AVI-S. Last month, the AVI-S was

expansion. This is closely aligned with

surprisingly down, while the AVI-E was down only

AVIXA’s 2024 Industry Outlook and

slightly. Now the AVI-S is back up, and the AVI-E is

Trends Analysis (IOTA), which shows

up slightly.

2024 as a lower growth year before reacceleration in 2025.

Recent economics news has been a

Like the AVI-S, this level is roughly in line with what

bit negative. EU GDP expanded just 0.3%

was normal pre-pandemic but on the low side. To add

in the second quarter (an annualized

a little color, the supply of available workers remains

rate of 1.2%). Germany fell back into

low, but a relatively small number of companies are

contraction, with a 0.1% GDP decline.

growing payrolls right now.

China’s GDP grew 0.7% in the second

In the wider economy, the U.S. July jobs report was

quarter (2.8% annualized), which

disappointing. Unemployment moved up to 4.3% from

sounds good at first, but it’s well below

4.1% (though largely due to labor force expansion),

both the 1.5% growth for Q1 and the forecast of 1.1%.

The United States was the bright spot for GDP, as its

J

To share the numbers, the last three months of the AVI-E have been, in order, 57.7, 57.1, and 57.5.

while the economy added 114,000 jobs. This payroll expansion is well below expectations of 175,000, and

Q2 growth was at an annualized rate of 2.8%, up from

also below what the economy averages in normal

uly delivered better news after a disappointing

1.4% in the first quarter and beyond the forecast of 2.1%.

times. It’s an indicator that the economy is softening

June, as the AV Sales Index (AVI-S) acceler-

While that is decisively positive, it is counterbalanced by

and not currently expanding at a strong rate.

ated 2.3 points from 56.6 to 58.7. With this

other news, especially on employment.

The Pro AV Business Index report is derived from a

new reading, the AVI-S is now averaging the same

Overall, the news is consistent with a soft

monthly survey of the AVIXA Insights Community, a

level in 2024 as it did in 2023: 58.9 this year versus

macroeconomy. We’re seeing expansion, but it’s

research community of industry members that tracks

58.8 last year. Last year, we described this level as

below what we’d expect in a healthy economy. These

business trends in commercial AV. For more

roughly in line with what would be normal pre-

tepid conditions are the primary reason that current

information about joining the AVIXA Insights

pandemic but on the low side.

Pro AV growth is a little lower than what we averaged

Community, visit www.avixa.org/AVIP.

pre-pandemic.

Peter Hansen is an economist at AVIXA.

Given that pre-pandemic saw consistent strong

avnetwork.com // September 2024 // SCN

17

PEOPLE NEWSMAKERS EASTERN ACOUSTIC WORKS (EAW) named SALES FORCE &

Rep Report

ASSOCIATES as its new manufacturer’s

representative in Florida. Based in Hollywood, FL, Sales Force also serves the Southeast and Caribbean regions. With a staff that has more

Powersoft Bolsters Global Team with Five New Hires

As a new solution engineer for the Chinese market, Michael Wu’s plan is to collaborate with Powersoft’s partner EZPRO INTL to promote the application of innovative products in the Chinese market and explore their potential within

than 50 years of widely diversified experience and

POWERSOFT has expanded its global team with

specific market segments. This includes training,

knowledge in the pro audio, lighting, and video

two new business development managers and

promotion, and technical support.

industry, Sales Force acts as an extension of the

three new solution engineers. With more than 20

New U.K.-based solution engineer TOM

brands it represents, allowing the relationship

years of industry experience, JONATHAN WU,

BLAND has been around the Pro AV industry

between the dealer and manufacturer to grow

newly appointed business development manager

since he was born, and started his first role in

successfully and effectively.

for China, possesses a deep understanding of the

the education and application support team at

pro audio market. He is charged with enhancing

d&b audiotechnik GB after graduating

ISOACOUSTICS made the strategic decision to

the user experience and product knowledge for

university. He will be helping the sales team by

move its North American distribution

Chinese clients, as well as continue to raise

offering training, demos, and technical help, as

operations in-house, driven by the desire to

Powersoft’s brand awareness in China.

well as being directly available to Powersoft’s

JINFU CHEN, business development

users and specifiers to help them better

in the brand’s home territory. As the brand

manager for the Southeast Asian market, will

understand the company’s offerings.

grows, the move will allow IsoAcoustics to

focus on Indonesia, Thailand, The Philippines,

JOE BYRNE, whose industry experience

support its North American dealers at the

and Vietnam, ensuring growth objectives by

includes more than 30 years in AV integration,

highest level and gain deeper insights into

creating direct relationships with key integrators

live production, and manufacturing, joins the

market needs for future product development.

and consultants and utilizing regular meetings

Powersoft U.S. team as solution engineer.

IsoAcoustics has a longstanding Chicago area

and training sessions within the distribution

Byrne will focus on assessing the immediate

warehouse that will act as a distribution hub and

network. Chen has an extensive background in

needs of the team, including day-to-day

will be scaled up to service the demands from

the industry, having previously worked with

activities, product training, customer

dealers across the United States.

Yamaha Commercial Audio and Audio-Technica,

education, and overall technical support

and as a freelance sound engineer.

systems.

take a more active role in its dealer relationships

SEVERTSON SCREENS has appointed Lincolnton, NC-based PHOENIX MARKETING GROUP to represent the company’s home theater,

of knowledge and connections to ASG. He will assist

application engineer in 2015, before being named

commercial, and Pro AV lines in the Northeast,

ASG in a wide range of tasks, including supporting

PPDS global product manager total solutions in 2020.

Mid-Atlantic, and Southeast regions. Phoenix

personnel with sophisticated configurations.

In his expanded role, Barbuti oversees product

Marketing Group is a luxury technology

management and technical support for all PPDS

manufacturer’s representative, covering 20 states

QUICKLINK appointed two

signage products across EMEA, while bringing

along the East Coast. PMG is focused on lighting

high-level personnel specifically

together the unique requirements of every global

design, indoor and outdoor shading, smart

for the United States and

region to spearhead professional display product

automation, audio and video solutions, outdoor

Canadian markets: ANDREW

management for PPDS.

living spaces, and acoustical treatments.

TAKACS, who has been hired as head of sales, and DONNY

CELESTION appointed POPPY

OROPEZA, who serves as

HANTON as marketing

market, FOR-A partnered with VISION2

pre-sales engineer and customer

executive. In her new role, she

MARKETING, a manufacturers’ rep for pro audio,

success engineer. Takacs brings

will work on projects across the

video, lighting, and control. Vision2 will handle all

more than 20 years of sales and

company’s marketing landscape

lines of FOR-A video software and hardware from

business development

its growing line up of IP-based solutions to its

experience to QuickLink. In this

Poppy Hanton

popular video switchers, routing switchers, frame

new role, he drives U.S. and

advertising, as well as projects with external

Canadian sales, broadening

partners. Hanton brings a variety of experience to

As part of a more expansive push into the U.S.

Andrew Takacs

including web, social media, content creation, and

synchronizers, color correctors, signal processors,

Donny Oropeza

and video servers. V2 will support FOR-A in

QuickLink’s reach throughout those regions.

Celestion, spanning professional audio, music

southeast, southern, and western U.S. states.

Oropeza, who has 25 years of experience, works in

festival marketing, copywriting, social media and

tandem with Takacs to support the sales channel,

higher education.

provide necessary technical expertise, and actively Broadcast industry veteran

DAWN CAGLIANO has been

work to close business.

ANDY WISWELL has joined

Andy Wiswell

PPDS has promoted ANDREA

nearly two decades of dedicated

(ASG) as the company’s

BARBUTI to the newly created

service to IVCi, Cagliano brings a

production technology

position of global product

depth of experience and a

ambassador. Known for his

management lead for the EMEA

40-plus year career with Sony

region. Barbuti started his

Dawn Cagliano

journey with the company as

company toward new horizons in the ever-evolving

Broadcast, Wiswell brings an invaluable combination

18

named president of IVCI. With

ADVANCED SYSTEMS GROUP

SCN // September 2024 // avnetwork.com

Andrea Barbuti

steadfast commitment to excellence that will guide the

NEWSMAKERS PEOPLE

landscape of technology and innovation. Her career at

K-ARRAY USA welcomed DAVID

helping to evangelize Aurora’s range of innovative

IVCi started within its managed services division,

REES as business development

and disruptive products to integrators and

later serving as the dedicated global account manager

manager for production and

distributors. With a distinguished career spanning

followed by several strategic operational roles,

touring. In his new role, Rees is

over three decades, Truax brings a wealth of

including COO.

responsible for expanding

experience and expertise to this new role.

K-array’s visibility within the

Dave Bryce

ROYER LABS appointed DAVE

David Rees

BRYCE to the position of VP sales

industry. Rees has more than 20 years of experience

leadership team in its most

and marketing. In his new role,

in the live event production industry, previously

notable organizational

Bryce is responsible for

serving as national director of facilities and venue

development since the company

overseeing and expanding

operations for SaveLive, director of production for

received a strategic investment

Royer’s global sales network,

Hollywood Park (YouTube Theater/SoFi Stadium), and

from Clearhaven Partners last

managing the company’s

national director of production for Live Nation.

touring and live event production

KORBYT has expanded its

Stuart Mitchell

year. As CFO of Korbyt, STUART MITCHELL calls on his deep

marketing team strategies and execution, and providing market insight and product evaluation to

PLANAR welcomed BILL

experience working with

the company’s executive management and R&D

COPLEY as a regional account

technology and software

teams. He also interacts with Royer’s close

manager for the company’s New

companies to drive profitable

endorsement clients to continue promotional/

England sales team. With more

growth and be a trusted partner

educational outreach to the pro audio community.

than 20 years in the AV industry, Copley brings a wealth

Reed Wilson

to the wider leadership group.

Christel Billault

Three new VPs—CHRISTEL BILLAULT (marketing), ADAM

ZTRANSFORM has appointed

Bill Copley

REED WILSON to its fast-

sales experience with display technologies and

of integrator and manufacturer

GRIFFIS (engineering), and

growing team as senior design

control systems. He is working with dealers to grow

TRAVIS KEMP (product

engineer. With 28-plus years of

Planar’s footprint in Connecticut, Massachusetts,

management)—bring

broadcast industry experience,

Maine, New Hampshire, Rhode Island, Vermont,

experience to the team as well.

Wilson has amassed a deep

and Upstate New York.

knowledge of media

Billault is tasked with driving Adam Griffis

growth through innovative and

environments in various capacities at regional,

AURORA MULTIMEDIA

integrated marketing strategies,

national, and international broadcast facilities across

appointed industry veteran HALL

Griffis leads the team

America. At ZTransform, Wilson plays a significant

TRUAX as VP of sales and

responsible for developing and

role in technical systems design, commissioning,

marketing. In this key leadership

expanding the Korbyt Anywhere

configuration, and training, drawing on his skills in

role, Truax is tasked with

platform, and Kemp is dedicated

master agreement negotiations, budget planning, project management, and project implementation.

implementing and overseeing Hall Truax

Aurora’s global initiatives,

to driving the next generation of Travis Kemp

Korbyt’s offerings.

Vizrt Announces Six New Senior Appointments VIZRT is maturing its security posture and introducing enhanced customer and partner portals to elevate the customer experience, onboarding, communication, and support the requirements of its customers. Heading up the IT team is PETRA TESCH, Vizrt’s chief information officer, while its newly promoted chief security officer, ELIE FEGHALY, spearheads the organization’s cybersecurity, fortifying the security of Vizrt’s on-premises infrastructure, cloud environments, and proprietary software.

The company also welcomed AVINASH KUMAR as its ESG controller who, with his extensive experience and strategic vision, plays a crucial role. His expertise extends to integrating sustainable practices, addressing ESG-related concerns, and navigating the evolving regulatory landscape, including compliance with the Corporate Sustainability Reporting Directive (CSRD).

Two additional senior appointments are the head of channel sales for APAC, PAUL SHUTT, and the head of channel sales for America and Canada, KARL BRADFORD. Shutt, who joined Vizrt in 2011 as a system engineer, will work to enhance APAC channel partners’ capabilities to unlock new revenue streams and drive market growth. Bradford’s team of channel account managers within the Americas’ market work directly with Vizrt’s channel partner community to gather feedback on product, market trends, training requirements, and commercial opportunities to enable a prosperous channel network.

avnetwork.com // September 2024 // SCN

19

avnetwork.com // September 2024 // SCN

19

PEOPLE EXECUTIVE Q&A

Talking Points From Analog Partylines to Cloud-Based Solutions, Clear-Com Keeps Pro AV Crews Communicating

Bob Boster Position: President Company: Clear-Com Overtime: I’m a passionate live music fan and enjoy a

By Mark J. Pescatore

system around them is something we work very hard

wide spectrum of different musical styles. I like

at. Our current product, Arcadia, is a good example of

interesting food—both cooking and dining out—and

all that intercom-over-IP power brought into a single

enjoy traveling internationally.

SCN: How long have you been with Clear-Com, and

system that still keeps the complexity down for the

what are your responsibilities?

end users.

Bob Boster: I’m in my 18th year with Clear-Com. As

remote users represent “surge capacity,” but some of

president I have a wide range of responsibilities, but

SCN: How is Gen-IC, your new virtual intercom,

it is needed all the time. Gen-IC is going to fill that

I’m deeply engaged with our customers as well as

unique in the industry?

need for a lot of users. Additionally, some parts of our

visioning the next innovations we will be bringing

BB: Gen-IC is unique in a couple of ways. First of all, it

business are moving more quickly to a largely cloud-

to them.

leverages all the experience we’ve had with our

based production environment, and Gen-IC is the

Agent-IC mobile app and Station-IC desktop app by

natural solution for those users as well.

SCN: Your intercom solutions are in use in

simply moving those onto a cloud platform for all the

broadcast and live events, but what are some of the

power it offers. So you have a proven, mature endpoint

SCN: What features do you need to make a good

other vertical markets you serve?

being paired with our patented “mixing” technology

intercom headset?

BB: We have a very wide range of users in different

sitting in a high-availability, low-latency data center.

BB: This is a great question with, frankly, a lot

segments, but some of the other major ones are

Second, our solution supports our LQ IP intercom

contradictory details in it. Some people need

military, aerospace, corporate, industrial (both on land

appliance as a connection to hardware intercoms,

something lightweight and as close to invisible as

and in the sea), HOW, education, film and media

either ours or units from other manufacturers. This

possible. Others need isolation, which implies some

production, and utilities.

combo is very compelling and has facilitated some

weight and heft. Key commonalities are comfort at the

really interesting events already, such as the New

contact points with your head, directionality of the

SCN: There are so many choices these days, but

Year’s Eve ball drop in New York City and the 2024 NFL

microphone, generally rugged design for storage and

are good ol’ fashioned analog partyline intercom

draft coverage.

transportation, and field serviceability.

SCN: Single-ear or double-ear—what’s your

product mix.

More and more of our users are finding that one or a few sites with a dedicated hardware intercom needs to support a geographically distributed team in addition to the local users.

SCN: How has audio-over-IP impacted your

SCN: Is Gen-IC designed to be an everyday tool

distinguishing characteristic. Another is the

intercom product line?

or is it more for events with surging intercom

evolution path—does it seem like you can easily add

BB: Clear-Com and Trilogy (now a part of the CC

requirements?

to your existing system to bring newer technology

family) were the two originators of intercom-over-IP,

BB: I think it’s going to end up being both. More and

into your operation when needed, or are you facing

so we’ve been bringing IP to the table for years. The

more of our users are finding that one or a few sites

the decision to dump what you have and start over?

incorporation of IP into the intercom portfolio has now

with a dedicated hardware intercom needs to support a

Lastly, does the company appear to be continuing to

grown to be a part of almost everything we do, but the

geographically distributed team in addition to the local

focus on development of new technology? In an

challenge of keeping the actual beltpack-wearing end

users. This scenario really took off during COVID-19

ever-changing world, you want your supplier to

user from having to deal with the complexity of the

and definitely has continued from there. Some of those

continue to move with the times.

systems still a thing?

BB: Great question. The simple answer is yes—and the reason is that the cost and complexity profile of simply throwing down a microphone cable and plugging a few things together that allow you to talk is hard to argue with in a universe where configuring IP addresses and resetting switches has become so common. We can deliver the same functionality in a lot of different ways, but the simplicity, sound quality, and frankly the elegance of one cable/one channel is still a really great fit for many applications.

SCN: What’s more popular these days, wired or wireless intercom systems?

BB: We have always sold hybrid systems which support a combination of wired and wireless users at a given site, and that remains quite common. However, we now frequently provide links connecting multiple sites together over IP and have started to see our virtual intercom apps become a common addition to the

20

SCN // September 2024 // avnetwork.com

preference and what seems to be the more popular option in the field?

BB: Like many people from a theatrical background, I grew up with a single - ear headset as the standard.

This is the most popular as well. However, as we start to get into some newer technologies, it will be interesting to see what trends develop. Bone conduction is an interesting development, and it supplies the possibility of situational awareness greater than single-ear while still maintaining intercom inclusion. Watch this space!

SCN: What are some important details to consider when purchasing an intercom system?

BB: Let’s assume for the sake of time I can skip all the things one would consider for any technology purchase like cost, reliability, service, etc. After those points, I think the complexity of managing the system (configuring, changing, and integrating other voice systems like phones and radios) is a key

PEOPLE EXECUTIVE Q&A

Keeping Up with KVM IHSE’s Patel Explores Pro AV’s Shift Toward Display Management Systems

Manny Patel Position: President/CEO Company: IHSE USA

By Mark J. Pescatore

SCN: How do you keep KVM-over-IP systems

Overtime: I still find time to read and keep up to date

secure?

on world events and Pro AV market trends. Even

MP: Currently, businesses and government

though my kids are grown, I still enjoy talking with

SCN: What made you establish IHSE USA?

organizations seek to prevent network cyberattacks by

them about their goals and plans for the future.

Manny Patel: When I started IHSE USA in 2009, it was

physically isolating the IP networks via private or secure

a simple handshake agreement where my company

network protocols. Mission-critical control systems and

and IHSE would each contribute 50% to the startup

those that carry commercially-sensitive data must be

undertaken without programming knowledge. It is a

cost. IHSE Germany was already doing some business

secure from external access by unauthorized agents.

license-based software module integrated into the

in the U.S. but wanted to expand name recognition. I

KVM-over-IP allows low latency solutions for remote

matrix architecture that runs via a normal web browser

took the role of president and CEO of the newly formed

access, but still requires a professional on-staff network

and is specifically developed for controlling and

IHSE USA. I saw a specific niche opening for digital

manager for service and troubleshooting in

switching Draco tera KVM matrices. All access rights

KVM systems used in broadcasting and production

environments where 24/7 operations is critical.

previously assigned in the matrix configuration are

environments. Since that time, we’ve sold thousands

carried forward to the TWC, making setup extremely

of systems to TV broadcasters, video production

SCN: What is a KVM display management system

studios, and news networks, and have partnered with

and how does it differ from a typical KVM system?

some of largest manufactures in the industry for their

MP: Like the legacy KVM, the KVM display

SCN: How can systems contractors better position

backroom software and hardware development teams.

management system provides the bridge that allows

themselves to profit from products and/or services

users to control and switch between multiple PCs or

you have to offer?

SCN: Your KVM solutions are in use in several

servers via a single keyboard, mouse, plus utilizing

MP: Although the industry still identifies with KVM,

vertical markets. Currently, what are some of the

multiple video monitors and sharing remote video

our focus is to migrate our SIs to a more inclusive term

top markets for IHSE USA?

sources from the local desktop. The main difference

of DMS. A DMS switching system is primarily

MP: Many renowned institutions across vertical

being a DMS can be configured to support multiple

designed to provide a user experience comparable to a

sectors, including broadcast, post production,

monitors, multiviewers, or wall processors as well as

direct connection to the target PC and, at the same

banking, healthcare, maritime, air traffic control, and

supporting configurable EDID, adding multiple layers

time, offering connectivity to a large variety of

government rely on our high-class KVM solutions.

of security, and managing resolution compatibility to

different PCs providing control commands and giving

Practically every industry uses computers, and in

maintain image consistency across different types of

access to many different software applications

many cases their employees need to gain access to

display connector types.

running on different PCs, servers, or in the cloud.

more than one—whether this is in the office or from remote locations across the world.

simple while providing optimal access security.

DMS will also enable status information about which SCN: What are the advantages of KVM extenders?

user stations or operator desks are connected to

MP: KVM extenders enable you to remove the critical

which target application.

SCN: What kind of installation would benefit most

data from computers away from the operator’s

from a KVM matrix switch?

environment. For this purpose, computers are usually

system and configure users, the switch, and

MP: Mainly, KVM technology will continue to play a

moved out of studios, editing rooms, and control

connected applications. The key differentiator of a

pivotal role in both commercial and government

centers and housed in access-protected and air-

DMS is its end-to-end, purpose-built design. This

control room applications. In our case, we see

conditioned areas. From the equipment room, fiber

includes the switch enabling the handling of all

high-end applications where 16-400 computers

optics, CATx cables, or IP structures extend the

signals with a single unit. At the edge of the system,

would be connected to the switch and accessible to 20

computer signals back to the workplaces. KVM allows

the extender endpoints process system information,

or more users. Lately, we are seeing a large demand

users to be even further separated from each other by

multiplex and encode/decode payload information,

for remote access using KVM-over-IP systems

enabling them to work in other premises, while still

and transmit/receive all information over a single line

integrated with our traditional KVM baseband systems.

getting full access to all the systems they need.

connection to and from the DMS matrix switch.

SCN: Are you seeing more interest in KVM or

SCN: A lot of companies are now touting web-

SCN: What’s next for KVM for the Pro AV industry?

KVM-over-IP solutions?

based control and monitoring solutions—what

MP: Today’s system designers for AV signal

MP: Although our baseband KVM systems have their

does IHSE USA offer?

management are going through a transition to

own advantages for mission-critical projects, there is a

MP: Our latest web-based control software is Tera

eliminate the traditional stove-piped communications

shift to KVM-over-IP for Pro AV and broadcast users.

Web Control (TWC). TWC supplements the normal

concept to a more open-source infrastructure. The

Remote workers present a unique challenge to protect

keyboard-based connection selection methods with a

ability to obtain, gather, process, and distribute

confidential company data, because remote work

graphical user interface. Users can operate with their

information effectively is key for many system

environments usually do not have the same safeguards

own mouse to select and switch individual source

designers using KVM as DMSs. With the adoption of 4K

in place that would be found in an office environment.

connections to their personal workspace or select

(and the potential of 8K) in the broadcast and post-

While there may be different levels of security in an

from a range of predefined I/O configurations.

production industries, emerging features such as high

office environment, it becomes a much higher risk to

Technical staff must be trained to set up the

The TWC application depicts the arrangement of

dynamic range (HDR) and high bit rate resolutions are

the company to prevent security breaches once a

consoles and monitors as connection layouts. Creating

also pushing the boundaries for DMS infrastructure

computer leaves the office security perimeter.

and changing individual layouts is intuitive and can be

and distribution equipment.

22

SCN // September 2024 // avnetwork.com

PEOPLE ON YOUR BUSINESS

Sales Is Not a Dirty Word Collaborative Selling Efforts Overcome Negative Stigma

While sales may be deemed to be the primary responsibility of salespeople, many members of an organization can contribute to sales. Whether they know it or not, everyone in any position can promote their company, impress a client, or contribute to the success of a sale.

Lead generation, the first step in developing a sales opportunity, can result from an organization’s visibility in any capacity. Whether it’s participating in industry events, engaging on social media, sharing company

By Steve Greenblatt

I

opportunity they are looking to address. While this

news or happenings, or discussing experiences with

traditional approach to selling may have worked in the

friends and family, personal interaction and positive

past and produced favorable results for both the

exposure are stepping stones to referrals, opportunities,

n many industries built upon custom services and

supplier and the client, times have changed. In most

and relationships.

solutions, including AV, sales can have a nega-

cases, once the client realizes they are being sold to

tive stigma and be considered a four-letter word.

rather than being served, the salesperson and their

through interactions at every level. Friendly and reliable

organization are no longer regarded positively.

email and voice communication, personalized service,

In general, there is a natural tension between those in technical and sales roles due to their skillsets,

For integrated AV systems, sales missteps often

Client relationships are validated and grown

pleasant interactions, and easy transactions

inherent personalities, and communication styles.

result from projects being sold based on hardware

demonstrate consideration and customer care that

However, finding a middle ground where these key

specifications, capabilities of a design, and installation

clients value. While the salesperson brings the client in,

areas can align and collaborate to benefit clients and

requirements, rather than the functional outcome it

it is their team that solidifies the relationship and keeps

the organizations they represent is important.

will provide. With only a broad overview description of

them coming back.

Like it or not, sales play a crucial role in the success

what the system can do rather than the specific details

When it comes to assessing client needs, evaluating

of all businesses. They are the oxygen that fuels

of what a client expects, much can be left open to

efforts for pricing, and delivering a functional, well-

business operations, growth, and well-being. Without

interpretation regarding delivery, implementation,

presented proposal that instills confidence in clients,

sales, businesses do not exist—and without sales

and user experience.

salespeople enlist the support and collaboration of their

growth, businesses struggle to survive long-term. So,

This is often exemplified by the absence of a

team. By demonstrating respect and building trust,

if sales are essential to every organization’s well-

detailed functionality narrative and operational

salespeople will receive the backing needed to capture

being, why would salespeople be viewed adversely?

requirements description. And that leads to a common

client requirements, present options, vet solutions,

pain point and source of frustration for programmers,

ensure the accuracy of the outcome, and manage the

as they attempt to manage programming time and

scope of work so clients are happy and projects are

There is a common misconception that salespeople

effort within a budget and schedule—or struggle to

completed within the parameters of the sale.

are smooth talkers who can convince someone to buy

satisfy a client who has a difference of opinion on what

a product or service, whether or not they need it or it

they were expecting or are entitled to receive versus

Road to Profitability

provides them with benefits (the old selling ice to an

the interpretation of what was sold. While the age-old

Like sales, profitability is critical to a business’

Eskimo line). While some may own this persona and

disconnect between sales, implementation, and end

survival. Businesses that lose money regularly

find it to be beneficial, most modern salespeople have

users may never be truly resolved, it is important to

don’t last long, and two common ways to lose

found the need to approach sales from a collaborative,

make strides toward closing the gap of expectations.

money are to sell irresponsibly and deliver

Smooth-Talking Misconceptions

relationship-building, and solutions-oriented

inefficiently.

perspective to be successful with clients as well as

Leads and Relationships

internal teams.

In AV integration and service-based businesses, sales

but several factors can contribute to or detract from

plays a significant role in a business’ profitability.

the desired result. Thus, the benefit of a salesperson

with how they are traditionally perceived. To establish

Salespeople not only have the responsibility of

who is in alignment with their team and has built

a new identity and grow past the reputation that

providing a pipeline of work that keeps the business

trusted, collaborative relationships internally and

precedes them, they must build and earn the trust of

operating, but they must also be accountable for

with their clients will find an easier, more predictable,

clients and team members, look beyond negative

ensuring that projects are sold for the proper amount

and more consistent path to success.

experiences from their past, and be open minded to a

based on an agreed upon scope of work that the client

With AV systems becoming more critical,

fresh start and new approach.

agrees will provide value, address a need, or result in a

system requirements increasing, clients becoming

Salespeople in the AV industry face an uphill battle

It wasn’t too long ago when it was common to find

The road to profitability may start with the sale,

desired outcome. Unlike selling products at a given

more self-sufficient, margins tightening, and

typical salespeople pitching the latest and greatest

price, selling systems and solutions that meet clients’

competition becoming more prominent, AV service

products and technology they were hired to sell

expectations, are competitive with market pricing,

providers face greater business pressures than ever.

without truly understanding the value they provide,

and are sold and executed profitably is inherently

Although it can be difficult to shake the negative

the needs of the client, or the unique challenge or

more challenging.

perception, salespeople need to establish a new identity where sales are thought of positively,

While the salesperson brings the client in, it is their team that solidifies the relationship and keeps them coming back.

24

SCN // September 2024 // avnetwork.com

embraced within an organization, and solidified as an asset to clients.

Steve Greenblatt, CTS, is the founder of Control Concepts, which provides specialized software and services for the Pro AV industry. Contact him at steveg@controlconcepts.net.

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8/20/24 3:52 PM

7/18/24 6:39 PM

The Giants production team has presets in its Q-SYS digital signal processor for the National Anthem and other regular events.

BUSINESS STADIUM AUDIO

Giants-Sized Audio Makeover Diversified Helps Oracle Park Celebrate 25 Years with ‘Theatrical Sound’

By Wayne Cavadi

W

Oracle Park opened its doors. When it was time for the

“Our on-site crews were incentivized to finish the

new sound system, they knew exactly where to look.

biggest sections before full stadium events scheduled

“[Diversified] brought meticulous attention to

for early in 2024,” explained Jeff Dykhouse, solutions

illie Mays. Juan Marcial. Barry Bonds.

detail from the onset of this project,” said Bill

architect, large venue sound at Diversified. “If we

The San Francisco Giants have had

Schlough, chief information officer, San Francisco

could finish before those events, we wouldn’t need to

some of the brightest and best to step

Giants. “When it came to providing manufacturer

tear down the scaffolding for the event weekends and

options, exploring system design improvements, and

then put it back up again. So, the teams put in the

communication throughout the bidding process,

extra planning and effort to make this happen.”

on a major league baseball field.

Oracle Park, home of the Giants, has continuously aimed to have the technology to match.

Diversified was unbeatable. Our confidence in the

Everything seemingly fell right into place—but

Diversified team during the design and planning

while it may have seemed relatively simple, it didn’t

on April 11, 2000, in a victory over the San Diego

process only grew as we proceeded with the

come without adversity. Though Dykhouse pointed

Padres. After a decade of playing in the venue, they

implementation, as they stayed on top of every detail,

out the longstanding relationship with Oracle Park

celebrated the dawn of the 2010s with three World

ultimately delivering a transformational audio

made the two a dream team, he also reminded that

Series titles in five years (2010, 2012, and 2014).

experience to our fans at Oracle Park—ahead of

any project would have its challenges.

The Giants played their first game at Oracle Park

Welcome to 2024, where bigger is better. Bigger hot dogs, bigger home runs, and certainly bigger,

schedule and under budget.”

Ahead of schedule was the key. Oracle Park isn’t

“In this case,” he explained, “one [challenge] was the many events planned throughout the year

louder, and more immersive sound. To celebrate the

simply the home of the Giants, but other events—

that required a functioning sound system. To

25th anniversary of the ballpark, Giants Enterprises

from concerts to the San Francisco Giant Race—take

support weekend events, we created a few one-off

turned to Diversified to amp up the fan experience.

place there as well. Simply put, it wasn’t just MLB

setups composed of replaced sections blended with

Opening Day in April Diversified had to be ready for,

existing sections. Another challenge was access.

but several events in early 2024 that could wreak

Many speakers were not reachable by boom lifts, so

The Giants organization had a huge advantage in

havoc on an install in such a large venue. Diversified

we deployed significant scaffolding, which had to

quickly installing a new sound system, having

stepped up to the plate and hit one out of the park,

move around the bowl with the demolition and

partnered with Diversified on many projects since

finishing the project three months ahead of schedule.

installation teams.”

Opening Day Jitters

The new audio system at Oracle Park focuses on intelligibility, but also provides a wider frequency range for modern game production audio.

26

SCN // September 2024 // avnetwork.com

STADIUM AUDIO BUSINESS

21-inch subwoofers around the bowl.”

Although the loudspeakers from the original

Batter Up The original distributed sound system was ahead of

There was a bevy of Fulcrum loudspeakers and subwoofers used around the different stadium

sound system impressively still worked, they were

zones, while JBL CBT Series column speakers were

near end of life. But that original successful

used on concourses and compact Fulcrum RX Series

installation gave Diversified ideas and opportunities.

speakers were placed at the entrances. “Oracle Park

“The previous installation did a nice job covering

has three types of concourses,” Dykhouse

most of the seating areas,” said Dykhouse. “In

explained. “Open to the bowl, enclosed behind

addition to upping overall system performance, we

glass, and open but so far away that bowl sound

took advantage of the opportunity to rethink areas

doesn’t reach them. Each of those zones required a

that previously experienced reduced intelligibility or

different approach. Dynamics processing in Q-SYS

had weak output. We also brought up the outfield

creates these zone-specific mixes automatically

experience to match the main bowl.”

from console feeds.”

It’s clear the Giants are committed to providing a

the game in 2000; however, its focus was on

The upgrade focused on the acoustic experience

intelligibility and spoken word. Both are still

throughout Oracle Park and included all public area

technologically enhanced game-day experience to

important 25 years later, but new systems simply

sound systems as well as the Gotham Club, executive

its fans, one that continues to reinvent itself through

need to do more. The Giants wanted a more

meeting rooms, and other private spaces. Dykhouse

its partnership with Diversified. And thus far, the

“theatrical experience” for its fans, which means

and his team turned to the Yamaha CL5 for its audio

results seem to be paying off.

not only a highly intelligible sound system, but one

console as well as Shure Axient microphones. A QSC

that delivers high-fidelity music for a more

Q-SYS Core 5200 provides the digital signal

were ‘Highly Satisfied’ or ‘Somewhat Satisfied’

immersive experience.

processing, while Powersoft Quattrocanali 8804 and

regarding the sound quality and volume throughout

“In a recent survey of fans, 87% of respondents

4804 DSP+D and various QSC CX-Q models amplify

the game,” reported Alex Gannon, AV engineer, San

frequency range and “dynamic headroom for

the sound throughout Oracle Park. During an event

Francisco Giants. “While it’s impossible to please

modern music and game production audio,”

or a game, the production team triggers presets in

everyone, fans and staff alike have been extremely

Dykhouse explained. “This was accomplished by

Q-SYS—which include batting practice, pre-game

impressed with the improved dynamic range and

using high-performance, long-throw speakers,

show, the National Anthem, and others—to

clarity that we are now able to deliver throughout the

eliminating most 70-volt speakers and adding

configure each zone and subsystem.

ballpark.”

Thus, the new system provided a much wider

Bringing Every Play to Life: The Power of Absen A Series

Make Every Seat the Best Seat – Find Out How with Absen A Series!

A Series

Scan for more

avnetwork.com // September 2024 // SCN

27

BUSINESS STADIUM VIDEO

Diamond Days

was essential given the interest in OU’s softball

New Video Displays Engage Minor League and College Softball Fans

won multiple titles since. “It’s been an upward

In fact, sponsorship presence across all displays program, according to Potter. He points out that the Sooners won their first national title in 2000 and have trajectory,” he said.

By Carolyn Heinze

The two 10mm canopy displays, which are roughly 3.5x7 feet, deliver game-related information and

C

sponsorship messaging. In conjunction with these ollegiate softball and minor league baseball

displays are two fixed-digit scoreboards that show

demand top-notch performances from par-

both scores and important stats.

ticipating athletes. These days, the facili-

In addition to collegiate softball, Potter relays that

ties that house these sports are expected to deliver

Love’s Field hosts events such as youth camps and

as well, with engaging video and graphics presenta-

practices throughout the year. While the main screen

tions for fans. Recently, two organizations turned

isn’t used for these, the canopy displays can serve as

to Daktronics to upgrade their on-site displays and

scoreboards. This enables OU to optimize the use of

bring new excitement to their ballparks.

its new facility year-round while decreasing wear and tear on the principal display.

Looking for Love’s

For Perry Grave, regional manager at Daktronics,

Last March, the University of Oklahoma (OU)

the most rewarding part of this project was

celebrated the opening of Love’s Field, a new

watching the displays on game day. “With a project

stadium in Norman. Home to the Oklahoma Sooners,

like this, it’s fun to work through the design part of

the facility opened just in time for the 2024 softball

it, but once you get it fired up and running is the

season. The university worked with Daktronics to

most exciting part for me,” he said. “It’s a good

deploy two backstop displays, two canopy displays,

layout, the fans love it, and it’s really unique and

and, most notably, an Oklahoma-shaped video scoreboard.

“One of our goals was to create something that’s

drawing a lot of attention.”

From top left, Andrew Nelson, Charley Bocklet, Jacob Potter, and Perry Grave

Potter noted that his team invests a significant amount of time in remaining up to date on trends in

unique and memorable, and we felt that a shaped

LED strip outlines the entire display. “It’s a really

video, which helped in developing the ideas behind

board might have a chance to do that,” said Jacob

nice element at night, as the stadium lays in rest,”

the deployment. He also said the timing was right to

Potter, associate athletic director, video services for

Potter said.

try something different. “We don’t have any

University of Oklahoma Athletics, who pitched the

specialty-shaped boards here on campus, and I

idea to OU administration. Originally, he’d considered

Sponsorship Behind Home Plate

a screen in the shape of the interlocking OU logo but

Positioned behind the batters on each site of home

new stadium build,” he said. “It’s very rare that you

decided it wouldn’t provide enough pixel space for

plate, the 2.5x8.5-foot, 6mm backstop displays run

build a new facility from the ground up and to be able

game information and the other elements slated for

animations, graphics, and messages from OU

take advantage of that opportunity.”

display. “That’s when I began toying with the state of

sponsors. It was important to provide ample

Oklahoma as the possible shape—and really the light

opportunity to showcase sponsors, which is one

Fightin Words and Videos

bulb moment was when I realized I could use the

reason for deploying backstop displays.

At FirstEnergy Stadium in Reading, PA, Daktronics

panhandle of the state of Oklahoma as the line score.”

Potter said this emphasis on sponsors is

thought it would be a good idea to capitalize on the

worked with the Reading Fightin Phils—a minor

At approximately 27 feet tall and 55 feet wide, the

becoming more prevalent in college sports. “Many

league Philadelphia Phillies affiliate—on the design,

main portion of the 10mm custom LED wall displays

big-league parks have backstop LED signage just for

manufacture, and integration of LED video and ribbon

full 16:9 video, which was an important component

the purpose of getting sponsorships on TV, and so it

displays. This installation, too, was performed prior

for Potter. “If we don’t have a true 16:9 space, then

makes sense to do that in this scenario for our

to the 2024 season.

our camera operators are going to have to adjust how

sponsors to have that opportunity,” he added.

“We had just completed the massive main video

they shoot, and that means our content is

board upgrade for the Philadelphia Phillies at Citizens

harder to share across our different

Bank Park,” explained Charley Bocklet, regional

platforms,” he explained,

manager at Daktronics. “Reading, being affiliated,

noting that OU provides

had heard about the work we did and reached out to us

game content to

about their videoboard.”

broadcasters and features it on its social media channels.

The bottom section of the display outlines

Part of the project required the new display to be positioned in a slightly different spot. “The [old] video board wasn’t facing straight at home

the Red River, and is reserved for information

plate—it was more oriented towards third

on balls, strikes, and sponsorships. With

baseline,” Bocklet described. “The new

variable content zoning capability, the screen

display is a bit bigger, and we changed the

may feature multiple content zones—

orientation so that we’re facing more

including animated sequences, game information, graphics, sponsorship messaging, statistics, and video—or one large image. A red

28

SCN // September 2024 // avnetwork.com

Left: An Oklahoma-shaped video scoreboard was installed at Love’s Field, the new home of the Oklahoma Sooners softball team.

STADIUM VIDEO BUSINESS

directly towards home plate.”

The roughly 37x60-foot Daktronics 15 HD display features variable content zoning, allowing for the screening of one large image—such as live action content and instant replays—or multiple zones featuring animations, graphics, stats, and sponsorship messaging. A 15 HD LED ribbon board, which is 6 feet high and more than 100 feet wide, complements what’s being shown on the main display with additional graphics, statistics, and sponsor messages. The Daktronics Creative Services division provided the Fightin Phils with a digital content package that enables creators to load content into a series of templates.

“It helped them get off the ground the first year with everything they needed for their content, their layout, and their in-game presentation,” Bocklet explained.

The new video scoreboard at FirstEnergy Stadium was installed prior to the 2024 season.

Both video displays are operated through a Daktronics Show Control system, which provides control software, video processing, data integration,

before the 2024 season started.

“They didn’t have Show Control at this location

Reading Fightin Phils. He said getting replacement parts and support for the facility’s previous

and playback hardware. Bocklet noted that the

before, so it was good [for them] to have it early,”

videoboard and ancillary equipment had become

Fightin Phils production team started learning the

Bocklet said. “It worked out well.”

increasingly challenging over the last few years.

system around Thanksgiving 2023, giving them

This was a long-anticipated deployment,

“[Our] main goal was to have a great-looking

enough time—with the help of some training

according to Andrew Nelson, director of client

videoboard and ribbon board,” he added. “They

sessions from Daktronics—to get familiar with it

fulfillment and clubhouse operations for the

look awesome.”

BUSINESS ESPORTS

Extra Lives for Esports?

Industry Faces Post-Pandemic Changes, Offers Growth Opportunities for Pro AV

By James Careless

visuals during fast-action gameplay.”

Existing facilities like HyperX Arena Las Vegas

E

schools now have some form of esports program.”

“Esports at the K-12 and college levels are

are already setting the standard for advanced AV

increasingly popular, offering students organized

ven a very bad situation can have some good

technology, according to Joe da Silva, VP of

gaming competitions ranging from school leagues to

results. In the case of COVID-19, one silver

marketing at Extron. He said upcoming

collegiate championship,” agreed da Silva. “Schools

lining to the very dark cloud was the rise of

developments, such as a proposed esports arena in

such as Canyon Springs High School [in North Las

esports. Being able to watch champion video gamers

Philadelphia, will further elevate the esports

Vegas, NV] and Compton Unified School District in

compete over the web provided a safe pass time for

experience with innovative AV solutions.

California are integrating esports into curriculums to

sports fans, while substantially boosting the popularity of the previously niche competitive industry.

“The COVID-19 worldwide pandemic led to a rise in

“Esports presents significant growth opportunities

teach valuable skills. Scholarships attract top

for the AV industry, becoming a key revenue driver for

gaming talent, raising the level of competition.

us due to its rapid expansion and diverse market

Companies provide financial support and

esports,” said Bubba Gaeddert, president and

segments,” da Silva explained. “As such, AV companies

equipment, while local businesses partner with

co-founder of the Videogames and Esports Foundation,

like Extron can offer specialized solutions tailored to

schools to sponsor teams and events.”

a nonprofit organization that provides financial

the unique demands of esports. This includes large-

assistance, academic support, and career guidance to

format video walls, switchers, streaming devices,

that have video gaming as part of their curricula,

students and schools who want to pursue gaming and

professional audio equipment, and integrated control

Holland said. “With the growing interest in esports,

esports. “Tournaments transitioned online and

solutions to manage lighting, sound, and displays

these institutions are looking at alternative programs

expanded globally, with new protocols and enhanced

seamlessly—and to ensure smooth gameplay, clear

to attract potential students. Many of them support

connectivity rapidly implemented to meet the

communication, and immersive experiences for both

esports teams with scholarship opportunities,” he

increased demand for online gaming.”

players and spectators.”

explained. “Meanwhile, more than 8,600 high schools

When COVID-19 receded, so did esports’ fortunes.

There are around 200 colleges and universities

have started gaming teams according to the National

“After the pandemic settled down and people got back

Back to School

into large spaces again together with or without masks,

Although the professional leagues in any sport tend to

technology companies and professional AV providers

we started to see consolidations, layoffs, and

dominate people’s attention, college and K-12 sports

to bring cutting-edge equipment to their video

sponsorships not renewed,” Gaeddert recalled.

also matter. This is as true for esports as it is for football,

gaming programs.”

He’s not alone in his assessment. In May 2023, the

basketball, and baseball. In fact, esports are extremely

Education Association. Educators are working with

“The scholastic esports industry continues to triple

New York Times reported that League Championships

popular in both these market segments, opening up

each year. The largest collegiate esports event in the

Series viewership (esports’ version of the NFL) dropped

more sales opportunities in this market for Pro AV

world happened for the fourth time this May in

significantly in 2022 and 2023. The drop resulted in

equipment manufacturers, installers, and integrators.

Arlington, TX, at the Esports Stadium Arlington, with

reduced advertising support, and professional leagues have struggled to turn a profit.

For example, take Horizon AVL and Esports

four Champions colleges in Overwatch, Valorant, Smash

Integration, a systems integrator based in Blackwood,

Bros, and Rocket League,” Gaeddert reported. “There

NJ. “Our concentration is building up the esports

were 224 PCs on site, with an attendance of 4,095,

Statista.com, the global esports market worldwide is

community and industry from the ground up, meaning

11,000 average concurrent viewers [CCV], and 4.1

projected to reach a revenue of $4.3 billion this year,

we focus on the esports industry in K-12 and higher

million views on Twitch with over 175,000 chatters.”

with a compound annual growth rate (CAGR) of 7.1%

education,” said CEO Joshua Kell. “K-12 institutions are

that will result in a projected market volume of $5.7

increasingly investing in esports programs, running

good for enrollment and student engagement, but

billion by 2028. And that’s just for the pros: These

local events and tournaments up to statewide events

educational success as well. “Students are more

numbers don’t cover the growing esports presence on

and championships. In fact, more than 70% of high

engaged in their studies, attendance rates are rising,

But all is not bleak for esports. According to

The popularity of college/K-12 esports is not just

college campuses or K-12.

Tournament of Challenges Professional esports tournaments matter most to the Pro AV industry, due to the sophisticated AV equipment required to broadcast events in stadiums and online.

Case in point: “IHSE USA works with some of the best game developers in the world and offers them a full range of products from basic broadcast in live esports tournaments to high frame rate extenders,” said Dan Holland, the company’s marketing manager. “For competition gaming stations, which must be located at distances that exceed the reach of copper cables, IHSE’s Draco ultra DP Gaming Extenders [KVM display management extenders that support refresh rates up to 240 Hz] ensure gamers and esports players see sharp

30

SCN // September 2024 // avnetwork.com

Esports programs are extremely popular on K-12 and college campuses.

ESPORTS BUSINESS

and higher education institutions are experiencing

process for products, grading them to ensure they are

be considered a key growth market for the Pro AV

increased enrollment due to their esports teams and

the best fit for outfitting an esports facility. Given the

industry. It’s certainly a primary focus for Horizon AVL.

improved academic outcomes,” said Kell. “While STEM

number of venues we have in the pipeline, it’s crucial

“Esports now accounts for more than 50% of our entire

remains a focus, our primary emphasis is on career and

for AV manufacturers to gain a deeper understanding of

revenue, making it a crucial vertical for our business,”

technical education [CTE]. Our curriculum begins as

this rapidly growing market.”

said Kell. “[Yet] the AV industry is only beginning to

early as 5th grade and extends through 12th grade,

Given its projected global revenues, esports should

providing students with industry-recognized certifications that prepare them for the workforce or future careers.”

“Esports can offer students advanced options in their education programs through STEM programs,” Holland added. “The U.S. military is working with local high schools and universities who have esports programs in an effort to attract those who would have interest in countering cybersecurity threats.”

Learning Curve Esports is likely to survive and thrive past its postCOVID downturn, as well as serve as a growing market for the Pro AV industry. That said, there is a learning curve associated with achieving Pro AV success.

“The AV industry requires experts who can understand and translate the specific needs of esports event operators, especially when utilizing spaces designed for large productions with concert-level lighting and sound,” said Gaeddert. “These experts must address the significant demands of internet connectivity and power for up to 400 computers in a single room. This need is far greater than the power required to just run a concert on a stage, often requiring four times as much for all the gaming PCs and consoles.

Additionally, they must consider the design, lighting, and audio needs for the ‘pit,’ where non-main stage games are played.”

Not all Pro AV plays well in esports, either. “As experts in consulting and building esports facilities, we have identified a significant gap between the requirements of gaming and the support provided by AV manufacturers,” Kell explained. “To address this, our team has developed an internal certification

Esports demonstrations, such as this one from InfoComm 2023, have become common at Pro AV trade shows.

avnetwork.com // September 2024 // SCN

31

recognize esports as a viable vertical.”

TECHNOLOGY INTEGRATED PRODUCTION SWITCHERS

Blackmagic Design’s ATEM Mini Pro features four HDMI inputs, an integrated audio mixer, and built-in hardware streaming engine.

Doing More with Less Integrated Production Switchers Feature Multiple Tools to Simplify Workflows

By Jennifer Guhl

W

ith the integrated production switcher market experiencing significant growth, new technology offerings are being

tailored to meet the needs of various markets, especially nontraditional broadcast environments including municipalities, schools, houses of worship, and corporations. Many of these installations are looking to simplify workflows and improve production management in control rooms as well as remote production vehicles.

“It’s largely being used by people who may not have done video storytelling before and are just Broadcast Pix Commander provides configurable touchscreen control, but also works with other control surfaces.

getting into it,” said Christopher McLendon, senior product manager with Vizrt. “They find that an all-in-one integrated production system is a more accessible way to get into video production.”

For integrated production switchers, the biggest selling point has always been the ability to control all system components. Key features include video

operation, making it easier for operators to manage

production switchers with built-in PTZ control

complex productions,” said McLendon.

provides directors (especially those with a limited staff) the power to deliver multicamera productions

switching, graphics creation, and clip playout. As

Hard or Soft?

interest in the technology has grown, these

There is also growing interest in software-based

camera preset positions and have full motion control

capabilities have expanded to include multiview

integrated production switchers, which are receiving

of a PTZ camera offers significant flexibility without

monitoring, camera control, streaming, recording,

top consideration from many venues. Vizrt TriCaster

needing extra equipment or support,” noted Tony

and audio mixing. “Luckily, with today’s technology,

and vMix, for example, offer multiple NDI and SDI

Mastantuono, product manager for Broadcast Pix.

users don’t need to sacrifice features even when using

inputs as well as a wide range of production tools,

more compact gear,” said Bob Caniglia, director of

including virtual sets, instant replay, and social media

into play when deciding how many network inputs are

sales operations for Blackmagic Design, Americas.

support. Small integrated switchers may be the

needed, which could impact which switcher you

The cost and convenience of an integrated

with fewer camera operators. “The ability to recall

Thinking about your needs and use cases come

preferred option for city councils or houses of

choose. Networked resources could reduce the need

production switcher can also be attractive to those

worship, while more elaborate tools like vMix and

for additional hardware and lower costs. “For

operating within a limited budget but want

TriCaster are more widely used in sports, schools,

instance, in a courtroom with six cameras, an

professional-level production. “Instead of needing a

concert venues, and broadcast studios.

integrated switcher might only need six inputs

variety of solutions from multiple vendors, users can

“We often see two types of production switcher

because it handles additional functions internally,

select a single device that can easily handle their

customers: those interested in low cost and simplicity

such as video playback and graphics, which would

requirements for video production from a single

of operation, and others who plan to take full

otherwise require additional external inputs in a

control surface,” explained Mike Garza, RUSHWORKS

advantage of sophisticated production tools—

traditional system,” McLendon offered.

support engineer, system designer, and installer with

animated graphics, video replay, scoreboards, etc.,”

ENCO Systems.

said Edgar Shane, general manager of engineering and

solution could be your best choice, with many

product development with JVC Professional Video.

hardware-based switchers supporting up to 12 inputs.

To that end, a well-designed control panel can ensure that anyone can operate the system, which is

As venues rely more on PTZ cameras, integrated

critical for those working with everchanging volunteer staff. “Having everything integrated into one user interface simplifies the workflow significantly.

PTZ control, audio mixing, and other built-in features allow for a streamlined

32

From left, Mike Garza, Chris McLendon, Bob Caniglia, Edgar Shane, and Tony Mastantuono

SCN // September 2024 // avnetwork.com

If you need many inputs, a software-based

“The software-based solutions support many more

The JVC KM-IP1258, powered by vMix 4K software, offers 12 NDI/SRT and eight SDI inputs.

INTEGRATED PRODUCTION SWITCHERS TECHNOLOGY

since each input can be assigned to a live camera, pre-recorded content, graphics, virtual set, and other assets,” said Shane. “For example, vMix software supports up to 1,000 inputs.”

On the Network Network inputs can expand content sources to include

Vizrt’s software-based, NDI-native TriCaster Vectar supports 44 inputs and 16 outputs.

computer-generated content, IP cameras, and other NDI or IP-based sources. “These systems’ primary advantage is their flexibility and scalability, allowing video sources to be easily distributed and accessed

data networking to create video networks—they can

always on the horizon, users have a unique opportunity

across different locations within the same network

just set up a network, put in a couple of switches, and

to make their content look better now than ever before,

infrastructure, simplifying cable management and

they’re doing video,” said McLendon. “This impacts

while at the same time simplifying their workflows

enhancing workflow integration,” said Mastantuono.

all kinds of markets because all companies have IT

and making them more efficient,” said Caniglia.

NDI offers significant flexibility for systems,

people, but not all have video people. With NDI, IT

There will also be an eventual shift toward 4K

helping to handle video sources easily through

people become your video people, and creating video

resolution; many are already beginning to adopt it,

existing data networks. This simplifies system setup

becomes better.”

even though it isn’t required in many industries, to

and management, making it easier for those with

With switcher technology rapidly evolving, AI will

ensure their systems are ready when the time comes.

likely be leveraged to simplify workflows and enhance

“As market demands evolve, they will drive changes

“The growth in the IPS market comes from NDI

the quality of integrated elements like audio and

in integrated production switchers,” said

because it allows users to leverage their knowledge of

graphics. “With new and improved technologies

Mastantuono.

limited technical knowledge.

TECHNOLOGY SPORTS PRODUCTION

MustangVision Struts into ACC with ST 2110 Workflow SMU’s New IP-Based Production Facility Connects Multiple Venues Across Campus

By Michael Grotticelli

studio shows, videoboards, and digital content

around and be average. We want to be good partners

creation. While other colleges and universities have

with the ACC and ESPN. We wanted to have an

O

some type of hybrid IP/SDI infrastructure, there are

environment that when they walk in here to help us

only a handful that are fully ST 2110.

produce games, they will feel comfortable with the

game for TV, in-venue, and online coverage from

infrastructure to connect remotely located venues on

Time Is of the Essence

its new IP-based video production facility. Housed

campus, the first phase of the massive project

There are many aspects to marvel at, but the most

in a completely renovated space at the SMU Indoor

involved connecting the Washburne Soccer and Track

impressive might be that the project, led by Jones and

Performance Center’s Armstrong Fieldhouse, the

Stadium, Moody Coliseum basketball arena, and Ford

his MustangVision team, was completed in a mere

67,000-square-foot facility is centrally located on

Stadium football stadium to the new production

eight months. Initial discussions began in December

the school’s 234-acre campus.

center—all supporting the SMU Athletics

2023 with Anthony James Partners (AJP), a broadcast

MustangVision sports content production

systems designer and tech consultant that has

the Atlantic Coast Conference (ACC), involved taking

department. A second phase of the project, to be

worked with a variety of colleges to build out their

the multi-level space down to a shell and rebuilding

completed by September, will connect more sources

media production systems. The actual build started

from the ground up. Now, it stands as one of the most

and the school’s aquatics, lacrosse, and tennis

in February.

technically advanced production facilities among the

facilities on campus.

n Aug. 15, Southern Methodist University (SMU), a private university in University Park, TX, began producing its first soccer

The retrofit, which coincides with SMU’s move to

ACC’s 18 schools and maybe all of college sports. With

Providing a modern example of leveraging the flexibility and robustness of a distributed IP

Since 2020, SMU had produced content on ESPN+

technology and systems in place.”

“Everybody went in with the mentality, ‘This is an impossible task’,” said Mike Martin, VP of technology

its multi-layered sophisticated distributed

as part of the American Athletic Conference TV deal.

at AJP. “But soon we had our collective noses to the

architecture, any source can be routed at any

It has been sharing content with all ESPN schools

grindstone and all parties involved committed to

destination on campus, enabling content to be

since then, including schools in other conferences. In

getting it done. With everyone focused on the same

produced and distributed faster and more efficiently.

2021, SMU rebuilt an existing control room to meet

goal, we knew that anything was possible.”

Big Brand Builder

the needs of ESPN linear broadcast requirements.

“The video aspect of it this project is a big reach

To get the job done, Jones brought in several vendors, working simultaneously, to help.

The new SMPTE ST 2110 broadcast production facility

and a big brand builder [for SMU],” said Spencer

Throughout the duration of the build, the various

now serves as the epicenter for SMU’s coverage of

Jones, SMU assistant athletic director and director of

entities formed a collaborative working partnership.

ACC sporting events, offering enhanced capabilities

the MustangVision team. “Our goal is to help grow the

It started with AJP and then involved the university,

(and faster turnaround times) for live broadcasts,

ACC Network. I can’t come in there and just piddle

SMU Athletics, and the Office of Information Technology (OIT) in the planning and design stages.

This was followed by close coordination with GSBS Architects, which designed many of the production spaces; Clark Construction, which was responsible for building out the facility; Digital Resources, which installed the fiber connections, room lighting, and venue technical drawings; and ZTransform, which handled the control rooms and technical shop drawings.

“In order for this project to successful, we had to assign different tasks to different experts,” Jones explained. “I couldn’t put it all in one vendor’s hand and then hope it would all get done on time. As I always say, ‘Hope is not a plan.’”

With so many teams working at the same time, Jones said there was a real challenge to synchronize the various efforts to ensure they all came together as a whole, working toward the same goal. “Throughout the project, you’re hoping you don’t have an

SMU’s new ST 2110 production facility manages SMU sporting event video content.

engineering snafu where you build both sides of the highway independently—and you hope, when we meet in the middle, it all connects correctly,” he added.

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SCN // September 2024 // avnetwork.com

SPORTS PRODUCTION TECHNOLOGY

Working the Core

The IP infrastructure helps MustangVision produce more than 170 games a year more efficiently.

The facility itself encompasses the second floor of the former workout and training space (although some athlete training still occurs there) and a partial takeover of space on the first floor. The second floor is home to the main technical operations center, complete with 15 racks of gear, a shading area, an engineering room, four control rooms, and administrative offices. Two full edit suites, a cut-in studio with greenscreen, and a main field equipment storage space are located on the first floor.

“The Armstrong Fieldhouse’s second floor was significantly underutilized, so it was an ideal place to locate the new facility,” Martin said. “The square footage is now being used to full advantage. We used every bit of space they gave us.”

There are also four separate control rooms inside the production facility to handle remote productions between the sports venues on campus and the new production center—two main control rooms and two digital control rooms. The control rooms are equipped with Evertz DreamCatcher systems for replay and clips. There are also two Ross Video Ultrix Acuity 3 ME switchers, two Ross Ultrix Carbonites, and six XPression Studio CGs. In addition, Calrec Argo audio mixing consoles handle the live and studio audio.

Collectively, all of the equipment used is IP-native.

Added to the inventory of the new build are two

“We wanted MustangVision to be the best sports content producer in the ACC, technically, and I think we are.”

Spencer Jones, SMU Athletics

existing 3G-SDI baseband studio control rooms based at Ford Stadium, which are fed into the new production facility’s main Evertz router by a ST 2110

venues. Martin said all the runs have red/blue

the complete Evertz IP core and take that technology

tie to the existing Ross Video FR-12 Ultrix Router. The

redundancy, each with 5 Gbps throughput.

all the way out to the edge is something we’re most

house video format for all content is 1080p HDR, with

Some 400,000 feet of fiber and cabling was run

proud of on this project. We did everything that we

extra capacity built in to produce content in 4K and

and installed by Dallas-based Digital Resources. The

could do to bring a 2110 system to life while keeping it

even 8K should the need arise. That’s the kind of

biggest challenge was getting all the venues prepped

out of the 3G world as long as possible.”

flexibility an IP infrastructure allows.

with new conduit paths, new cabling, fiber, JBTs,

While the system will have to go 3G-SDI at some

panels, racks, and other equipment on a very fast

point—during studio productions, for example—

timeframe. “SMU and AJP have turned an existing

Martin said they tried to maintain the ST 2110

As for connecting all the sports venues on a fiber

facility, not originally designed for broadcast, into a

network environment through the entire system. “It

network, the teams deployed studio interface boxes in

high-level, multi-control space,” said Tim Bock, who

just made a whole lot of sense to move the school’s

each of the six connected venues. Both network and

led the project for Digital Resources.

production capabilities from a 3G-SDI infrastructure

Connectivity Is Key

wireless intercom are handled by Riedel technology,

The Digital Resources team also designed a

to IP because SMU had limited infrastructure in their

including access points deployed throughout the

custom lighting package with pixel tape LED lighting

venues,” Martin added. “They really needed this

campus. A MultiDyne HoneyBadger venue interface

for the entire technical operations center and control

decentralized infrastructure to support

unit helps manage the fiber networking between the

rooms. They also installed the equipment racks,

MustangVision, which produces more than 170

venues and the main production facility.

cable ladders, and custom console furniture for the

games a year.”

Sony HDC-3500 cameras were chosen for the

new facility. That was in addition to getting the

main production studio on the second floor, HDC-

cameras, ST 2110 interfaces, lenses, outdoor PTZ

SMU wanted to build a campus-wide sports

3200s for field work, and numerous Panasonic PTZ

cameras, and all other support gear for all the venues

production system that is capable of handling any

cameras are permanently mounted at most of the

ready for the fall.

sized production—and it’s mission accomplished,

sports venues. For example, SMU’s Styslinger/Altec

To coincide with its new membership in the ACC,

according to Jones. “We’re now capable of producing

Tennis Complex now has one PTZ per court, which is

A New ACC Standard

controlled remotely from the new production facility.

SMU officials are extremely happy with the results.

events if we wanted to,” he said. “With our new IP

Wave Central RF wireless technology is used for

Martin said it’s the most advanced production facility

network, I can pull all the resources out of multiple

handheld cameras and access points inside the

in the ACC and sets a new standard for collegiate

rooms and produce anything you see on broadcast

various venues.

sports broadcasting.

television. We can do all sorts of things because IP is

AJP ran 3,288 strands of single-mode fiber

“I spent a lot of time talking with other experts

the largest productions that rival any major sporting

all about increased bandwidth and capabilities.

between Armstrong and the new facility, 144 strands

and vendors to figure out how to do this right and to

We wanted MustangVision to be the best sports

to Ford Stadium, 144 to Moody Coliseum, and 96

make sure we were defining and installing the latest

content producer in the ACC, technically, and I think

strands into the soccer, tennis, lacrosse, and aquatics

version of a 2110 system,” Martin said. “But to go with

we are.”

avnetwork.com // September 2024 // SCN

35

TECHNOLOGY SMPTE ST 2110

Appliances like the Blackmagic 2110 IP Presentation Converter convert 3G-SDI signals into ST 2110 systems.

ST 2110: An Introduction How Does SMPTE’s Broadcast IP Standard Fit in the Pro AV Space?

By Bob Caniglia

PTP clock.

ST 2110 typically uses fiber with bandwidths of 10,

W

25, 40, or 100 Gbps—and its standards are vendor and

out of the SDI world, for example, to be able to interact with other products and workflows.

Another consideration is that ST 2110 is extremely

hile not a brand-new concept, video-

video format agnostic, so they support 4K, HDR, and

flexible and does not lock users into routing from a

over-IP has been steadily evolving over

other emerging formats. Versus other IP video

specific location. Systems can be spread across

the years, and its growth as a technol-

transport protocols, ST 2110 is more flexible and

departments, campuses, venues, or other various

adaptable, as the standards are open and accessible.

locations, and users still have access to signals as long

ogy is revolutionizing workflows as it becomes more prevalent in products coming to the market. IP video

Designed as a new set of applications based on IT

offers an opportunity for users to consolidate equip-

protocols and infrastructure, ST 2110 offers IP video as

ment, as it allows the use of equipment that man-

a flexible alternative to SDI, similar in value to when

Get the Point

ages both network and video functions. It also offers

the industry moved from physical tapes to virtual files

ST 2110 products aren’t built solely for the IT world,

less cabling with bidirectional support and low latency.

for content storage. While ST 2110 is still evolving, it

but because of the network and bandwidth aspects,

Where IP comes into play is for those who want to

has excellent future-proofing potential, great routing

historically there has been an IT component to

move video signals over long distances to other

capabilities, and separate audio, video and metadata

developing the workflow and keeping it running.

locations in a facility, venue, or campus. For example,

signals. Plus, it doesn’t need to be licensed, and the

Traditionally, IP video solutions have required IT

someone producing a program on a college campus

quality is very high because it’s uncompressed.

support, but with advances in today’s technology,

who needs to send it to the school’s TV studio across

Building an ST 2110 system is relatively easy and

as they are all on the same network.

almost anyone can make IP workflows a reality.

campus could use IP video over their network to

reliable—and it doesn’t need to be all IP or nothing.

For example, the easiest way to use ST 2110 is

accomplish that. The technology could also be used

There are products on the market today that help

point-to-point, and for many users that will suffice.

within a single facility if signals need to be shared

users pump in almost any video signal and convert it

All they need is an Ethernet cable between a rack and

within different production studios.

to ST 2110. For example, take a house of worship with

a monitor converter or camera, which also supplies

multiple buildings around its campus. It wants to

remote power and bidirectional video. Point-to-point

is gaining traction as an option for Pro AV users who

leverage an IP-based workflow, but it wants to retain

connection can also auto configure, so users don’t

want more flexibility with connections, resolutions,

some of its existing infrastructure instead of tearing

need to enter any settings. Point-to-point

and frame rates, as it gives users a path to migrate

everything out and replacing it all, which would be a

connections offer a great solution in settings like live

into low-cost, broadcast-quality IP systems.

greater expense.

events, as the Ethernet cable can make connecting to

In particular, the SMPTE ST 2110 suite of standards

In this case, when using IP video to send sources to

cameras extremely simple with all control, power,

Setting the Standard

several buildings, each location would need an ST

Released by SMPTE in 2017, ST 2110 specifies the

2110-based converter, but the sources wouldn’t have

transport, synchronization, and description of 10-bit

to return to a central point. Instead, each location

larger implementations, users still have a clear path.

video, audio, and ancillary data over managed IP

could send a source to another location housing a

As with anything, the larger the system, the more

networks for broadcast. It can also re-sync SDI inputs

converter, and there would be no need for a dedicated

there is to consider, but this shouldn’t be a deterrent.

to a common PTP clock, or external gear can lock to

cable for every source and destination. This provides

When working in larger ST 2110 systems, such as

the reference output that’s also generated from the

the ability to send signals via IP and bring them in and

broadcast, users can connect their video gear to an

and video down a single cable.

If an Ethernet switch is preferred, perhaps for

Ethernet switch and then make the connections

Just like an SD workflow, users can achieve the advantage of ST 2110 IP video with simple Ethernet cables, remote power, and bidirectional video.

36

SCN // September 2024 // avnetwork.com

between devices by configuring the switch. Products with NMOS are particularly useful in this scenario, as it describes how ST 2110 devices are discovered and controlled on IP networks.

When using an Ethernet switch, instead of point-to-point, it’s a point-to-multipoint situation, and a controller would be needed for the switch to manage all the handshakes. Some companies offer

SMPTE ST 2110 TECHNOLOGY

free software controllers if they run on a computer that

infrastructure they already have. Copper cables can

in the industry, advances in technology have made

is on the same network. Other switches can be as big as

also power devices such as converters and cameras

the workflow easier for users. It’s safe to say we’ve

100, 200, or 400 ports for large campuses/networks.

remotely, and there are models for optical fiber

reached a point where it is more achievable than ever

Don’t be intimidated by a larger setup—while it may

Ethernet. (Optical fiber at 10G speed is much lower

to implement affordable ST 2110 systems.

be more complex to configure, a ST 2110 setup is still

cost than 25G or 40G Ethernet.)

Bob Caniglia is the director of sales operations for

With ST 2110 becoming more and more prevalent

very flexible and achievable for larger systems.

On the bandwidth side, one of the advantages with ST 2110 is that users can split the video and the audio stream, so if there is a poor connection, users can pick just the audio stream. Not having both tied together saves bandwidth, if needed.

Real World Expectations The latest IP products offer users a lower cost, simplified way to achieve IP video and ST 2110 standards. A wide array of users can benefit from implementing ST 2110 into their systems, including college campuses, television stations, production studios, live events, sets, corporate setups, houses of worship with multiple campuses, and more.

Just like an SD workflow, users can achieve the advantage of ST 2110 IP video with simple Ethernet cables, remote power, and bidirectional video. Plug cameras into rack converters and get all the camera control, program video, power, and tally with a single cable—or connect an HDMI converter to a rack converter for remote monitors, with everything configuring automatically.

Building an ST 2110 system is relatively easy and reliable— and it doesn’t need to be all IP or nothing.

Traditionally, one of the biggest problems with ST 2110 was needing an IT tech on standby to keep video systems running. However, today’s new technologies are allowing anyone to create self-contained ST 2110 IP systems without needing an IT technician to configure complex multicast settings.

For some users, the extra cost associated with the largest Ethernet switches is a consideration. While many users can use point-to-point connections or even free software switches, larger switches with 100 or more ports can add up for large campuses and networks. However, with the products on the market today, users can now build ST 2110 systems at a dramatically lower cost.

Cat 6 copper cables are simple and Ethernet switches for 10G Ethernet are very common. In many cases, modern buildings already have 10G Ethernet cable installed, so users can take advantage of

avnetwork.com // September 2024 // SCN

37

Blackmagic Design, Americas.

The compact OBSBOT Tail Air PTZ camera offers 4K imagery along with extensive tracking options.

TECHNOLOGY PRODUCT REVIEW

Keep on Tracking

OBSBOT Tail Air Provides Feature-Rich PTZ Camera with a (Very) Small Footprint

By Chuck Gloman

the micro-HDMI port, USB-C port, or export via an Ethernet cable with a USB-C-to-Ethernet adapter as

T

your options to send content to a screen or live stream. he OBSBOT Tail Air is designed specifi-

Facing the unit, the camera rests on top of a

cally for dynamic, multi-camera production

gimbal. Directly below is a blue LED status indicator

environments such as churches, sports, and

as well as four blue LEDs indicating the level of the

live events. This miniscule PTZ camera will track

battery’s charge. Around the side of the round base of

whatever subject you put in front it, making it ideal

the unit is the USB–C port and a microSD card slot,

for capturing the action in high-energy, professional

which is above the Micro HDMI port. On the bottom is

content creation settings.

a female 1/4-inch port for tripod mounting.

Mini But Mighty

Out of the Box

Featuring an 8MP, 1/1.8-inch CMOS 4K sensor with a

The camera is stored in a zippered bag that arrived in a

F1.8 eight element lens and 4x digital zoom, the Tail

red box. I charged the Tail Air using the provided

Air records in 4K at up to 30 fps and HD at up to 60 fps.

USB-C cable attached to a USB-A AC adapter. I also

The unit itself measures 5.2x2.88x2.73 inches and

download the OBSBOT App for my iPhone. Pressing

weighs slightly above 12 ounces—we’re getting close

the power button activates the unit, and the gimbal

to a sparrow’s dimensions. A minor pet peeve: no

adjusts itself and displays a green bar under the

lens cap.

camera. I opened the OBSBOT Start app, selected

Most PTZ cameras will record video quite well, but

Wi-Fi, and my Tail Air was up and running. (OBSBOT

the Tail Air has Human Tracking, which works

also offers a mini remote control that can control up

independently to keep the object in frame. If your

to three Tail Air cameras, which I did not review.)

subject is non-human (dogs, cats, horses, etc.),

Try not to be overwhelmed or bogged down with

Along the left edge of the app’s screen are several

all the OBSBOT’s features. My humble advice is to just

you’ve got the Animal Tracking feature. There’s even

controls. From here, you can disconnect the camera,

place it where you want to capture your given subject

Object Tracking, so really there’s nothing this camera

review camera and streaming settings, adjust audio

and let the camera do the rest. It’s truly amazing how

can’t track. This is all accomplished with Time of

from the Tail Air’s built-in microphone, and more.

this Lilliputian device can frame, follow, stream, and

Flight (TOF) technology, which uses infrared light

Across the bottom are six icons and the record button.

record what the sensor captures. Using my home’s

to calculate the distance between the subject and

From here you can choose your AI mode, movement

Wi-Fi, I was able to stream my video, once I had a

the camera.

speed, tracking mode, framing, positioning, presets,

microSD inserted.

Now that you know what the Tail Air can do, how do you get the signal to its destination? You can use

and Gimbal View, where you use your finger to position the gimbal.

For the ultimate in control, the Gesture Control 2.0 feature allows the on-screen talent to use hand movements to zoom in or out, lock or unlock the

MSE Audio Rebrands Product Lines MSE Audio has unveiled a dynamic rebranding

In addition to its own branded products,

subject you’re tracking, and even stop or start recording. After a few minutes in trial mode, I was able to master the “gestures” and to get the camera to do what I wanted. But don’t get carried with gesture

initiative for the professional and residential audio

SoundTube serves as a brand umbrella for

control; gestures need to be large before the camera

markets. Commercial and professional audio

products sold under Rockustics, SolidDrive,

does what you want it to do. My students tried to foil

products, as well as residential products, will be

Soundsphere, PhaseTech, and dARTS Theater.

AI by doing tiny gestures close to their body and

represented by SoundTube.

The brand will maintain its focus on innovative

creating other gestures I won’t describe. Score 100%

audio technologies backed by expert system

for the OBSBOT—it did what it was supposed to do.

design assistance and U.S.-based customer

There’s really not much to not like about the

commercial space over the past 28 years,” said

service. All products will still be designed

OBSBOT. Nothing else come close to what it does for

Shannon Humphrey, president of SoundTube.

and engineered by the same teams at the

its size and price, and the battery life has been

“Consolidating our lines under this single brand

company’s headquarters in Lenexa, KS, and

outstanding. I’ve even become more popular because

will provide clarity for our customers.”

Jacksonville, FL.

students and other faculty stop by my office to play

“SoundTube has built a strong reputation for innovative, high-quality audio products in the

with the “little camera.” You get high-quality video, plus the camera is small enough that it’s not a distraction. It’s a great choice for situations where you need to discreetly (and automatically) follow people, animals, or objects.

Chuck Gloman is an associate professor of the TV/ Film Department at DeSales University. Contact him at chuck.gloman@desales.edu.

38

SCN // September 2024 // avnetwork.com

TECHNOLOGY NEW PRODUCTS

Audio-Technica ES964

white with LEMO or TA4F connector options. The

The latest addition to

microphone’s innovative tie clip can be rotated in

Audio-Technica’s line

90-degree intervals for accurate positioning.

of Engineered Sound solutions,

(AVC) recording to cost-efficient USB 3.0 drives or

Vaddio Venture VideoBAR/TableMIC

the tabletop

network storage with redundant recording and

The Venture VideoBAR and Venture TableMIC

ES964 boundary

single-channel playback. Ki Pro GO2 helps produce

expansion microphones are an all-in-one

microphone array

higher quality images at lower bit rates, allowing for

videoconferencing system. The VideoBAR features a

provides clear audio

longer recording times. It also provides flexible

CMOS image sensor, 110-degree wide-angle

for multi-person

connectivity, including four 3G-SDI and four HDMI

horizontal field of view, 3x digital zoom, high-fidelity

videoconference environments. It’s an ideal solution

digital video inputs, so they can connect to a wide

speaker system with built-in DSP, and six-element

for customers whose room cannot accommodate a

range of video sources. Setup and operation are

beamforming microphone array with a pickup range

ceiling/hanging microphone array option. With its

simple with an HD display for precise monitoring,

of up to 20 feet. Optional TableMIC expansion

low-profile design, the microphone takes up minimal

video monitoring and menu/status overlays with an

microphones increase flexibility by offering an

space on a conference table, but still provides

on-screen keyboard, built-in frame syncs, dedicated

additional 20 feet of pickup range for various meeting

powerful audio capture and convenient control of

control buttons, and a standard Ethernet LAN

room scenarios, including larger boardrooms, and up

two-way calls. It features one omnidirectional

connection for remote configuration and control.

to three microphones can be daisy-chained for full

capsule and two bidirectional capsules. When

coverage in large boardrooms. The microphones

SmartMixer, the ES964 provides speaker-focused

Just Add Power MC-TXWP1

sound capture within a 360-degree radius for clarity

The latest solution in its

VideoBAR features manual PTZ/ePTZ control and

difficult to achieve with standard omnidirectional

MaxColor series, the

tracking technology that offers three modes: Group

microphones. The ES964 is also compatible with a

MC-TXWP1 PoE thin

Framing, Speaker Framing, and Gallery View. The

range of other open architecture DSPs. The

two-gang HDMI wall

plug-and-play device also offers simultaneous USB

microphone’s LED ring provides immediate

plate transmitter

and HDMI outputs for greater versatility.

indication of the microphone’s mute status, while

supports HDMI 4K60

additional switches on the main unit allow users to

input and distribution of

specify optimal mute settings.

source devices, making it ideal in BYOD, UC&C, and

combined with an Audio-Technica digital

Peerless-AV STS650

feature a convenient universal mute button and a status light to provide control near participants. The

huddle environments. Available in black, white, or custom colors, it provides integrators with a convenient HDMI port that natively supports

Peerless-AV’s latest

computer and video resolution up to 4K60 at 4:4:4 and

innovation in mounting

deep color up to 36-bit. It distributes 4K video from

Electro-Voice EVID-C-G2/EVID-EC

systems for direct-to-wall

connected 4K BYOD sources with no downscaling or

Electro-Voice has introduced the next generation of

and recessed applications,

subsampling over a 1 Gb managed network using Cat

EVID in-ceiling speakers. The company has produced

the STS650 SmartMount

5e or Cat 6 cable. It delivers instant, seamless

seven standard EVID-C-G2 models, replacing the

universal scissor wall mount

switching, 4K up and downscaling, and HDR

existing C series, and added five EVID-EC (Entry

simplifies installations by increasing the ease

management while supporting all lossless audio

Ceiling) entry-level models, providing a versatile and

of display mounting while concealing components.

formats and HDR10, HLG, and Dolby Vision. Other

cost-effective mix of products to precisely address

The open-access design, optional universal AV

features include control of endpoints with CEC.

the audio requirements of different areas in an

component trays, and post-installation adjustability

installation. Patented SST (Signal Synchronized

all save valuable install time on site. The STS650

Shure XL18Xm

supports 39-85-inch displays, with a maximum load

Designed for speech and

compact enclosure while enhancing full-range

capacity of 200 pounds. The extendable adapter arms

presentation applications

pattern control. Along with the side-access

allow displays to be pulled out 12 inches from the wall,

in corporate, education,

connector/cover plate, the minimized depth factor

providing seamless installation and maintenance of

and worship environments,

allows each speaker to fit into a tighter space and

power and cabling without removing the display,

the low-profile WL18Xm

avoid ducts, conduits, and wiring—with no

while also offering versatile display placement

professional lavalier

compromises in sound quality. Plus, a new SwiftLock

options for outlets and in-wall boxes. The adapter

condenser microphone line

System for C-G2 models provides simple, fast, and

arms can be adjusted and tensioned to any depth, so

includes the cardioid WL185m, supercardioid

safe installation. Configurations range from 3-8 inch

the display sits flush to the wall or in custom-built

WL184m, and omnidirectional WL183m for use with

two-way and subwoofer models. All models include

recessed applications. Plus, the built-in automatic

wireless bodypack transmitters. The refreshed

bezel-less magnetic grilles in a paintable white finish.

spring locks and quick-release cords further simplify

portfolio builds on the legacy and performance of

installation and maintenance.

existing Shure WL lavalier microphone technology,

AJA Video Systems Ki Pro GO2

delivering enhanced specifications for optimal compatibility with modern wireless systems. The

Ki Pro GO2 is the next generation of AJA’s Ki Pro GO

WL18Xm line is 8 mm shorter than its predecessor,

multi-channel HD/SD recorder. Sporting an upgraded

making it lighter, lower profile, and easier to use. For

feature set, the portable, 2 RU device facilitates up to

flexible placement on speakers, presenters, and

four channels of simultaneous H.265 (HEVC) or H.264

performers, each lav is available in either black or

40

SCN // September 2024 // avnetwork.com

Transducer) technology allows a more shallow and

NEW PRODUCTS TECHNOLOGY

Biamp CCA-80 Biamp’s new CCA-80 loudspeaker is designed to solve the acoustical challenges presented by long aisles and concourses

Extron ShareLink Pro 2000

found in warehouses,

Extron has expanded its ShareLink Pro line with the

sports complexes, shopping

ShareLink Pro 2000, a 4K wireless presentation

malls, and more. The CCA-80, a constant coverage

MAXHUB Raptor LX165V07

system that enables anyone to present content from

asymmetrical loudspeaker, minimizes reverberation

The Raptor LX165V07 165-inch dvLED wall display is

computers, tablets, or smartphones on a display for

and enhances intelligibility for applications that

designed for efficient collaboration. It supports

easy and cost-effective collaboration. It supports

require clear paging and quality background music.

wireless screen sharing—including third-party

simultaneous display of up to four sources, including

Offering an asymmetric, rectangular coverage

protocols like Miracast, Chromecast, and Airplay—

an HDMI-connected device. The HDMI input supports

footprint with a longer throw distance, the CCA-80

plus a wireless BYOM function. Users can also join

wired devices, such as a signage player or other AV

minimizes necessary loudspeaker count, creating

meetings directly from the home page, which speeds

source. The ShareLink Pro 2000’s HDMI output

more cost effective and efficient large-scale

up meeting start times and reduces connection times.

supports displaying computer and video resolutions

deployments. It provides a full-range performance,

The Raptor LX Series uses Android 13 OS and includes

up to 4K with 4:4:4 chroma sampling at 8 bits of color.

100Hz-12kHz, for quality music reproduction and

multiple pre-installed Android applications, making it

Collaboration and moderator modes facilitate both

clear voice paging, and offers a choice of low

ideal for presenting, videoconferencing, or

open and controlled collaboration environments.

impedance or a 70/100V transformer input,

collaboration. Its built-in PC supports Windows

When used with Extron GlobalViewer Enterprise

addressing the shortcomings of traditional paging

system integration, so the display can be used as a

software, multiple units can be managed across an

horns but at a lower cost compared to other high-

standalone PC to run applications that require a larger

enterprise or campus. The ShareLink Pro 2000

performance, full-range horn solutions. The

screen. It also features 4.2 channel audio and four 30W

includes ConferenceShare to share video and audio

asymmetric coverage pattern also delivers extended

loudspeakers. For centralized device management

captured by in-room USB devices with remote users

throw, better down-fill, and a more uniform

capability, MAXHUB Pivot enables IT administrators to

during Teams or Zoom meetings.

horizontal coverage pattern.

manage the devices remotely.

FIBER CABLES

FLYPACKS & ROAD CASES

FURNITURE

MODULAR FLOOR BOXES

INSTALLATION PRODUCTS

To Advertise in the SYSTEMS CONTRACTOR NEWS CLASSIFIEDS, Contact Zahra Majma at zahra.majma@futurenet.com

For the latest industry news and information, visit us online at

avnetwork.com avnetwork.com // September 2024 // SCN

41

VIEWPOINT

Office Buzz or Buzzkill Technology Investments Impact Employee and Company Success

By Josh Blalock

from their desks without headphones.

On the other hand, 74% of respondents say clear

R

and high-quality sound enhances their ability to

provide a sense of pride and belonging that goes a long way in keeping employees satisfied, which translates to stronger output for the business.

eturn to office mandates are in full swing,

focus on their own tasks and projects,

with offices being reported as busier than

demonstrating that both silence and audio have

Strategic Support

ever. While business leaders are calling

drastic impacts on employee performance at work.

Knowledge workers know what environments and

employees back to the office to boost productivity

It’s clear that part of building a positive work culture

tools work best for them, and data supports that they

and foster collaboration, they can’t overlook the

means providing a conducive environment for

believe their employers have a responsibility to

challenges that come with bringing workers back

employees returning to in-person work. Open office

address audio issues in a variety of ways to improve

into an environment they’re no longer adapted

coworking environments are not enough to foster

office culture. This ranges from providing noise-

to. For employees that spent the last few years

culture and productivity—employees must also have

cancelling headphones as part of standard office

mostly—or completely—remote, they’ve grown

the option to seek quiet workspaces where they can

equipment (37%) and allowing employees to work

used to working in an environment where they have

collaborate with colleagues seamlessly through the

from home more frequently (37%). Nearly a third

much more control over noise and distractions.

help of technology.

(32%) say their employer could also designate specific

To understand just how much sound affects

areas for different types of activities, such as quiet

employees’ cognitive, emotional, and physical

Loudness and Mental Well-Being

well-being in the workplace, Jabra surveyed 2,000

Beyond disruption, spotty audio quality also has

knowledge workers across the United States, United

negative consequences on work and mental health,

Kingdom, France, and Germany. The data found that

with 54% of knowledge workers saying poor audio

single type of employee and one perceived working

nearly three quarters (74%) of workers say working in

during conference calls negatively impacts their

style. These findings overwhelmingly show that

a loud environment makes them mentally tired, and

well-being. When an employee’s success depends on

diverse workspaces support business success and

they look toward clear and high-quality sound to

how clearly they can hear a client or colleague, it’s

employee growth. In fact, two out of three knowledge

enhance their ability to focus.

vital for an organization to eliminate barriers by

workers agree that employers should invest more in

providing technology like quality headphones that

creating an inclusive workplace.

Returning to the office isn’t a one-size-fits-all solution that encourages better collaboration and productivity on its own. Years of working from home

reliably reduce audio challenges.

zones or collaborative zones, to ensure employees have options available in offices.

Gone are the days when offices solely catered to a

The way of work is constantly evolving, and with

In turn, workers won’t be worried about

business leaders pushing for more days in the

offices means workers will need to reacclimate to

whether they’ll be able to properly hear their

office, workers today are struggling to focus.

in-person collaboration, including all the noise and

collaborators, reducing stress and freeing up

Business leaders must take the time to understand

distraction it brings.

mental energy to focus on the task at hand. In fact,

the new dynamics of today’s office spaces.

Jabra’s research notes that knowledge workers

Providing employees with options that can

pre-pandemic times—think open office spaces and

believe higher-quality meeting audio can positively

accommodate their unique needs and working

traditional conference table phones—will need to

impact their interpersonal skills in the workplace

styles reduces barriers to productivity.

adapt to the new needs brought by the rise in

through clearer communication (43%) and

videoconferencing and a workforce that became

improved collaboration (40%).

What once may have supported workers in

accustomed to working remotely. Business leaders

When working in a larger, communal workspace,

Prioritizing high-quality audio technology is critical to foster positive collaboration and eliminate noise-related obstacles. Along with

must look holistically at their office spaces to ensure

loud environments continue to negatively impact

versatile workspaces, it’s a key investment for

employees have access to the tools and environments

employee health and well-being beyond mental

keeping employees happy and productive in

that will be conducive to success.

fatigue. Nearly two-thirds of respondents agree that

today’s bustling office spaces.

working in a loud environment makes them

Josh Blalock is the chief video evangelist

physically tired (63%), and it is difficult for them to

for Jabra.

Out of Focus A revived in-office culture means nearly half (47%)

feel passionate about their work when working in

of respondents say they are stressed by noise at the

such an environment (63%).

noise and limit distractions, over half of workers

employees—whether in-office, remote, or

(59%) say they are expected to take calls away from

operating on a hybrid schedule—is not only

their desks in a separate room and use professional

necessary for business success, but also contributes

headphones (69%).

to employees’ mental well-being by reducing

Today’s in-office employees must be more

baseline stress and instilling trust within

mindful than ever of how their meeting decisions

workers that their

impact those around them. In fact, 37% of knowledge

organization has

workers surveyed say it is difficult for them to be

their best interests

productive at work when coworkers are taking calls at

in mind. Feeling

their desks without headphones. Thirty-nine percent

valued and

report it’s equally difficult to lead or participate in

supported at

their own calls when coworkers are taking meetings

work helps

42

SCN // September 2024 // avnetwork.com

AH AC HE /G E

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Investing in the right technology for

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office, preventing them from focusing. To avoid

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