Briogeo is more than just a name
brio geo
(bree-oh; jhee-ōh)
"Brio” means “full of life”
When someone radiates that “brio” feeling, it’s undeniable –it’s a confident, contagious energy!
Together they define who we are, what we do, and why we craft haircare for every force of nature.
Geo: a prefix (Latin) means of the earth or nature
The earth is the source of our natural ingredients. It’s the inspiration for how we formulate (our NOVA Complex®) and it inspires us to create clean and effective products for everyone
Conscious formulation
Briogeo caters to the full spectrum of hair textures & styles.
All Briogeo products are naturally derived with our NOVA Complex*: a signature healthy hair blend of natural oils, vitamins and antioxidants that fortify, nourish and protect the hair.
Briogeo is vegan, sulfate free, silicone free and free from microplastics across the range.
Curated assortment of powerhouse products
Scalp Revival™
Soothe + detoxify 8 products
Don’t Despair, Repair!™
Repair + strength For dry + damaged hair 7 products
Curl Charisma™
Define + de-frizz curls For wavy, curly + coily hair 5 products
Farewell Frizz™
Destined for Density™
Be Gentle Be Kind™
Style + Treat™
Fight frizz + smooth For dry + frizzy hair 4 products
Thickness + density For thinning hair 3 products
Hypoallergenic + fragrance free For sensitive skin 3 products
Styles you love + clean ingredients you trust 7 products
Scalp Revival™
Soothe + treat a dry, flaky or itchy scalp
Scalp Revival™
Product Line-up
Rosemary
Pre-Wash Oil
• For replenishing scalp + strand moisture
• Weekly, before shampooing
Charcoal + Tea Tree
Buildup Detox Spray
Charcoal + Coconut
Oil Micro-exfoliating
Shampoo
MegaStrength+
Dandruff Relief
Shampoo Charcoal
AHA/BHA
MegaStrength+
Dandruff Relief
Conditioner
Charcoal AHA/BHA
Charcoal + Tea Tree
Cooling Hydration
Scalp Mask
Charcoal + Tea Tree
Scalp Treatment Drops
Charcoal + Biotin Dry
Shampoo
• For dry shampoo + product buildup
• Wash day, before shampooing
• For flaky, itchy scalps due to excess oil or dryness
• Weekly, in shower
• For dandruff, psoriasis + seborrheic dermatitis
• Wash days, in shower
• For dandruff, psoriasis + seborrheic dermatitis
• Wash days, in shower
• For dry itchy scalps seeking hydration + relief
• Weekly, after shampooing
• For dry itchy scalps seeking hydration + relief
• Wash days, post-shower
• For refreshing hair between wash days
• Between wash days, on dry hair
Scalp Revival™
Rosemary Pre-wash Oil
Rosemary Pre-wash Oil
What
An expertly formulated 360° moisturizing treatment infused with rosemary and fortified with vitamins + lipids for a soothed scalp and stronger strands.
How
• Shake well before use.
• Part hair and apply oil directly to dry scalp and hair.
• Massage in and leave for 10-15 minutes. For an intensive treatment, It can be left on overnight at home.
• Rinse out and follow with your favorite Briogeo shampoo and conditioner.
CLINICAL RESULTS
97% of users agree their scalp feels more moisturized and soothed after one use*
94% of users reported soft hair after one use*
*Based upon the average of 34 participants in a consumer perception study
99% NATURALLY DERIVED
NOVA COMPLEX™
Stimulate Rosemary Oil
Encourages scalp circulation + provides antioxidant protection.
Soothe Tea Tree Oil
Reduces flakiness and soothes itchiness while supporting healthy hair growth.
Moisturize Castor Oil
Replenishes essential moisture from scalp to strand.
Strengthen Biotin
Nourishes strands + strengthens the follicle to promote healthy hair.
Scalp Revival™
Charcoal + Tea Tree Buildup Detox Spray
Charcoal + Tea Tree Buildup Detox Spray
What
A scalp exfoliating pre-wash treatment that gently eliminates product buildup and dry shampoo scalp congestion for a more effective cleanse.
How
• Prior to washing, part hair and spray directly onto the scalp, focusing on areas with the most buildup.
• Massage in to evenly distribute.
• Leave on for up to 15 minutes, rinse out, and wash hair with your favorite Briogeo shampoo and conditioner.
CLINICAL RESULTS
100% of users said their scalp felt detoxified and healthier after one use.
94% of users agree their other hair care products worked better after using Scalp Revival Detox Spray. 95% NATURALLY DERIVED
NOVA COMPLEX™
Exfoliate Triple-acid Complex
A blend of AHAs, BHAs, and PHAs gently exfoliate + blast away excess buildup.
Detoxify Binchotan Charcoal
Helps detoxify hair and scalp by absorbing impurities and buildup.
Hydrate Hydration Complex
Hyaluronic acid and sodium PCA hydrate and nourish the scalp to prevent dryness.
Soothe Tea Tree Oil
Reduces flakiness and soothes itchiness while supporting healthy hair growth.
Scalp Revival™
Charcoal + Coconut Oil
Micro-exfoliating Shampoo
Charcoal + Coconut Oil Micro-exfoliating Shampoo
What
A weekly scalp scrub clinically shown to reduce up to 82% of dry scalp flaking after one use*.
How
• Use weekly in place of shampoo.
• Apply to wet hair, vigorously massage into the scalp, then rinse clean.
• For best results, apply a deep conditioning mask or your favorite Briogeo conditioner on mid-lengths to ends after cleansing.
CLINICAL RESULTS
82% decrease in scalp flacking*.
91% of users felt their scalp was less itchy after one use**.
*Results observed in a clinical study using expert evaluation and skin hydration instrumentation.
**Subject’s perception following a single use of scalp Revival™ Charcoal + Coconut Oil Micro-Exfoliating Shampoo in a clinical study.
95% NATURALLY DERIVED
Who
Dry, flaky, or oily scalps of all hair types and textures.
Detoxify Binchotan Charcoal
Helps detoxify hair and scalp by absorbing impurities and buildup.
Moisturize Coconut Oil
Deeply moisturizing to help balance oil production on the scalp.
Exfoliate Microcrystalline Cellulose
A vegetable-derived dissolvable exfoliant that gently loosens buildup and flakes
Soothe Tea Tree Oil
Reduces flakiness and soothes itchiness while supporting healthy hair growth.
NOVA COMPLEX™
Scalp Revival™
MegaStrength+ Dandruff Relief Shampoo Charcoal AHA/BHA
MegaStrength+ Dandruff Relief Shampoo Charcoal AHA/BHA
What
A dandruff relief shampoo that helps eliminate and prevent the recurrence of scalp itching, irritation, redness, and flaking due to dandruff, psoriasis, and seborrheic dermatitis.
How
• Massage into a wet scalp and hair to build lather, then rinse.
• For best results, apply a deep conditioning mask or your favorite Briogeo conditioner on mid-lengths to ends after cleansing.
Who
Dry, flaky, or oily scalps of all hair types and textures.
NOVA COMPLEX™
BENEFITS
Gentle chemical exfoliation.
Relieves the symptoms associated with dandruff, psoriasis, and seborrheic dermatitis.
before after
Exfoliate Triple-acid Complex
A blend of AHAs, BHAs, and PHAs gently exfoliate + blast away excess buildup.
Hydrate Lactic Acid
An Alpha Hydroxy Acid (AHA) that hydrates and gently exfoliates.
Detoxify Binchotan Charcoal
Helps detoxify hair and scalp by absorbing impurities and buildup.
Soothe Tea Tree Oil
Reduces flakiness and soothes itchiness while supporting healthy hair growth.
Scalp Revival™
MegaStrength+ Dandruff Relief
MegaStrength+ Dandruff Relief Conditioner Charcoal AHA/BHA
What
A clean, naturally derived, and silicone-free conditioner formulated to address the flaking, itching, irritation, and redness associated with dandruff, psoriasis, or seborrheic dermatitis.
How
• Massage into a wet scalp and hair to build lather, then rinse.
Who
For all hair types + textures concerned with dandruff, psoriasis, or seborrheic dermatitis.
• For best results, apply a deep conditioning mask or your favorite Briogeo conditioner on mid-lengths to ends after cleansing.
BENEFITS
Eliminate & prevent recurrence of scalp itching, irritation, redness, and flaking due to dandruff, psoriasis, and seborrheic dermatitis.
Scalp-to-strand soothing moisture
Cushions and hydrates exfoliated scalp skin while nourishing and adding slip to strands
NOVA COMPLEX™
Salicylic Acid BHA 1.8%
Gently exfoliates the scalp to address itching, irritation, redness, and flaking
Detoxify Binchotan Charcoal
Helps detoxify hair and scalp by absorbing impurities and buildup.
Soothing Complex Colloidal Oatmeal + Bisabolol to help soothe and calm an itchy, irritated scalp
Scalp Revival™
Charcoal + Tea Tree
Cooling Hydration Scalp Mask
Charcoal + Tea Tree Cooling Hydration Scalp Mask
What
A weekly scalp hydration mask clinically shown to increase scalp hydration by up to 2X*.
How
• For best results, use after exfoliating with the Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo.
Who
Dry, flaky, or oil scalps of all hair types and textures.
• Massage directly into the scalp and leave on for up to 10 minutes.
• Rinse out thoroughly and condition the hair normally with your preferred Briogeo hair conditioner.
NOVA COMPLEX™
Detoxify Binchotan Charcoal
Helps detoxify hair and scalp by absorbing impurities and buildup.
CLINICAL RESULTS
89% reduction in dry scalp flacking*.
100% felt instant cooling relief on their scalp after one use*.
*Results observed in a clinical study using expert evaluation and skin hydration instrumentation. 98% NATURALLY DERIVED
Balance Tea Tree Oil
Reduces flakiness and soothes itchiness while supporting healthy hair growth.
Soothe Peppermint + Spearmint Oils
Stimulate and soothe the scalp, while providing an instant cooling sensation.
Moisturize Coconut Oil
Deeply moisturizing to help balance oil production on the scalp.
Scalp Revival™
Charcoal + Tea Tree Scalp Treatment Drops
Charcoal + Tea Tree Scalp Treatment Drops
What
A leave-in soothing scalp treatment clinically shown to increase scalp hydration by up to 142%.*.
How
• Part the hair into sections, apply 1-2 drops to each section, and massage into the scalp.
• Do not rinse out.
• Can also be applied before bedtime as a scalp treatment.
Who
Dry, flaky, or oily scalps of all hair types and textures.
CLINICAL RESULTS
Clinically shown to increase scalp hydration by up to 2X.* 98% less dry scalp flaking after one use.**
*Clinical study using skin hydration measurement instrumentation **Clinical study with expert clinician evaluation. 99% NATURALLY DERIVED
NOVA COMPLEX™
Detoxify Binchotan Charcoal
Helps detoxify hair and scalp by absorbing impurities and buildup.
Balance Tea Tree Oil
Reduces flakiness and soothes itchiness while supporting healthy hair growth.
Soothe Peppermint + Spearmint Oils
Stimulate and soothe the scalp, while providing an instant cooling sensation.
Balance Witch Hazel
Normalizes oil production to balance overall scalp hydration.
Scalp Revival™
Charcoal + Biotin Dry Shampoo
Shampuccino™
Texture Booster
Charcoal + Biotin Dry Shampoo
What
A non-aerosol dry shampoo that refreshes hair and supports a healthy scalp.
How
• Shake well before use and twist the cap to reveal spray dispenser.
• Part hair and squeeze the bottle to dispense, focusing on the roots.
• Let the dry shampoo sit for two minutes and then brush or finger through the hair thoroughly until the powder is blended completely.
Who
All hair types and textures looking to refresh their hair between wash days.
CLINICAL RESULTS refreshes hair between wash days.. absorbs excess oil. 99% NATURALLY DERIVED
Detoxify Binchotan Charcoal
Helps detoxify hair and scalp by absorbing impurities and buildup.
Support Biotin
Nourishes and strengthens the hair and follicle to support elasticity.
Refresh Clay, Tapioca + Rice Starch Complex
Absorbs excess oil to refresh and extend the time between wash days.
Balance Witch Hazel
Normalizes oil production to balance overall scalp hydration.
Don’t Despair, Repair!™
Strengthen + repair dry, damaged hair
Don’t Despair, Repair!™
Product Line-up
Rich Rice Shampoo
Concentrate
Super Moisture
Shampoo
• For severely damaged hair
• Weekly, in shower
• For dry, damaged hair
• Wash days, in shower
Super Moisture
Conditioner
• For dry, damaged hair
• Wash days, in shower
MegaStrength+
Rice Water Protein
+ Moisture
Strengthening
Treatment
Deep Conditioning
Mask
• For dry, damaged hair
• Wash days, in shower
• For severely damaged hair
• Weekly, after shampooing
Moisture + Damage
Defense Leave-In
Treatment
• For sealing split ends + moisturization
• Wash days, post-shower
Strengthening
Treatment Oil
• For shine + damage repair
• As needed, on wet or dry hair
Rich Rice Shampoo Concentrate
What
A concentrated water-activated treatment shampoo that gently cleanses severely damaged hair while replenishing it with vital nutrients.
How
• Mix a small amount of concentrate and water in your hands to build lather. Apply directly to wet hair and massage in, adding more water if needed.
• Rinse out and follow with Rice Water Protein + Moisture
Strengthening Treatment. For best results, use once per week.
CLINICAL RESULTS
Up to 7x less breakage after one use*
Hair is up to 91% softer and smoother after two uses*
*Usage amount will vary based on hair thickness, length, and texture: short/fine – 1 pea size; medium – 2 pea size; long/thick –2 pea size 92% NATURALLY DERIVED
Who
Severely damaged hair of all types + textures.
NOVA COMPLEX™
Repair Rice Protein Complex
Protects hair against future damage by strengthening the cuticle with vital protein.
Strengthen B Vitamins
Strengthens and nourishes hair for increased elasticity and moisture.
Protect Algae Extract
Provides powerful antioxidant benefits that nourish and protect hair.
Moisturize Ceramides
Biomimetic lipids that strengthen and reinforce hair cuticle.
Super Moisture Shampoo + Conditioner
What
An ultra-hydrating, sulfate-free shampoo and super moisturizing, protein-free conditioner that strengthens damaged hair and helps prevent future breakage.
How
• Massage shampoo into wet hair to build lather, then rinse.
• After shampooing, apply conditioner and massage evenly into the hair.
• Leave in for up to two minutes before rinsing.
Who
Dry, damaged hair of all types and textures.
COMPLEX™
Moisturize Sweet Almond Oil
Enhances the shine, luster, and moisture of dry or weak hair.
CLINICAL RESULTS Cleanses+ conditions dry, damaged hair
Strengthen B Vitamins
Strengthens and nourishes hair for increased elasticity and moisture.
Protect Algae Extract
Provides powerful antioxidant benefits that nourish and protect hair.
Hydrate Rosehip Oil
Provides essential fatty acids that balance hair hydration and control frizz.
MegaStrength + Rice Water Protein + Moisture Strengthening Treatment
MegaStrength + Rice Water Protein + Moisture Strengthening Treatment
What
An intensive weekly hair treatment that delivers the optimal balance of protein + moisture and is scientifically proven to double the strength of hair after one use.
How
• Use weekly for intensive treatment.
• After shampooing, remove excess water and apply the treatment evenly throughout damp hair.
• Leave in for 10 minutes. At home, the product can be left overnight.
• Rinse out and then apply your favorite Briogeo mask or conditioner to complete your intensive treatment process.
CLINICAL RESULTS
2x increase in hair strength after one use
Who
Dry, brittle, damaged hair of all types and textures
NOVA COMPLEX™
Repair Rice Protein Complex
Protects hair against future damage by strengthening the cuticle with vital protein.
Strengthen B Vitamins
Strengthens and nourishes hair for increased elasticity and moisture.
Protect Algae Extract
Provides powerful antioxidant benefits that nourish and protect hair.
Moisturize Ceramides
Biomimetic lipids that strengthen and reinforce hair cuticle.
Deep Conditioning Mask
Deep Conditioning Mask
A weekly deep conditioning mask that balances protein and moisture to strengthen and repair dry, damaged hair.
How
• Use weekly in place of conditioner.
• After shampooing, massage evenly into the hair.
• Leave on for at least 10 minutes, then rinse thoroughly.
Who
CLINICAL RESULTS
Reduces breakage in 10 minutes
Hair is up to 2x stronger after three uses 97% NATURALLY DERIVED
Dry, damaged hair of all types and textures
Moisturize Sweet Almond Oil
Enhances the shine, luster, and moisture of dry or weak hair.
Repair Plant proteins
Replace missing keratin proteins in hair shaft to strengthen and repair.
Protect Algae Extract
Provides powerful antioxidant benefits that nourish and protect hair.
Hydrate Rosehip Oil
Provides essential fatty acids that balance hair hydration and control frizz.
Moisture + Damage Defense Leave-in Treatment
What
An invisible, leave-in treatment that seals split ends, reverses damage, and prevents future breakage.
How
• Use weekly for intensive treatment.
• Comb through to ensure even distribution.
• Do not rinse.
• Style as normal.
Who
Dry, damaged hair of all types and textures
CLINICAL RESULTS
Visibly seals up to 100% of split ends After two uses.
Scientifically proven to protect from hair breakage
97%
NATURALLY DERIVED
NOVA
COMPLEX™
Repair Naturally Derived Repair Copolymer
Bonds and seals the lifted and damaged hair cuticle.
Moisturize Ceramides
Biomimetic lipids that strengthen and reinforce hair cuticle.
Protect Algae Extract
Provides powerful antioxidant benefits that nourish and protect hair.
Hydrate Rosehip Oil
Provides essential fatty acids that balance hair hydration and control frizz.
Strengthening
Strengthening Treatment Oil
What
An invisible, leave-in treatment that seals split ends, reverses damage, and prevents future breakage.
Who
Dry, damaged hair of all types and textures How
• Apply a few drops to dry or damp hair, focusing on midlengths to ends or other areas of damage.
• For fine, thin hair, apply one to two drops.
• For thick, frizzy hair, apply two to three drops.
• For curly hair, apply two to three drops per section.
• For coily hair, apply three to four drops per section (or more as needed).
CLINICAL RESULTS
Repairs up to 88% of damage after 2 uses*
*In
before after
NOVA COMPLEX™
Moisturize Almond Oil
Enhances the shine, luster, and moisture of dry or weak hair.
Strengthen Ceramides
Biomimetic lipids that strengthen and reinforce hair cuticle.
Hydrate Macadamia Nut
Derivative
Provides a silky texture, mimics hair’s lipid content, and increases shine.
Protect Rose Flower Oil
Provides antioxidant protection and increases shine.
Curl Charisma™
Enhance definition of waves, curls and coils and provide lasting hydration.
Curl Charisma™
Product Line-up
Rice Amino + Avocado Hydrating Shampoo
Rice Amino + Avocado Hydrating Conditioner
• Curl enhancing shampoo
• Wash days, in shower
• Curl enhancing conditioner
• Wash days, in shower
Rice Amino + Avocado Hydrating + Defining Mask
• Curl enhancing hair mask
• Weekly, after shampooing
Rice Amino + Avocado Leave-In
Defining Crème
• Curl enhancing styling cream
• Wash days, post-shower
Rice Amino + Quinoa Frizz
Control Gel
• Curl enhancing frizz reducing styling gel
• Wash days, post-shower
Curl Charisma™
Rice Amino + Avocado
Hydrating Shampoo + Conditioner
Rice Amino + Avocado Hydrating Shampoo + Conditioner
What
A creamy, sulfate-free shampoo and nourishing conditioner duo that seals in moisture and minimizes frizz for defined curls, coils, and waves.
How
• Massage shampoo into wet hair to build lather, then rinse.
• After shampooing, apply conditioner and massage into the hair, ensuring it is applied evenly.
• Leave in for up to two minutes before rinsing.
CLINICAL RESULTS
Smooths hair and reduces frizz.
Hydrates and cleanses without stripping.
95% NATURALLY DERIVED
Who Waves, curls and coils.
NOVA COMPLEX™
Smooth Rice Protein Complex
Protects hair against future damage by strengthening the cuticle with vital protein.
Condition Avocado Oil
Delivers lightweight moisture, softens hair, and enhances shine.
Define Tomato Fruit Extract
Enhances moisture retention to ensure consistent curl formation and enhanced definition.
Nourish Quinoa Extract
Nourishes and enhances the texture of curls.
Rice Amino + Avocado Hydrating + Defining Mask
Rice Amino + Avocado
Hydrating
+ Defining Mask
What
A weekly protein-free curl-enhancing hair mask proven to increase hair moisture after two uses*.
How
• Use weekly in place of conditioner.
• After shampooing, massage into hair, ensuring even application.
• Leave on for at least 10 minutes, then rinse thoroughly.
CLINICAL RESULTS
Curls are up to 3.5x more moisturized after two uses.*
*Compared to non-conditioned hair in a third party study.
97% NATURALLY DERIVED
Who Waves,
curls and coils.
NOVA COMPLEX™
Smooth Rice Protein Complex
Protects hair against future damage by strengthening the cuticle with vital protein.
Condition Avocado Oil
Delivers lightweight moisture, softens hair, and enhances shine.
Tomato Fruit Extract
Enhances moisture retention to ensure consistent curl formation and enhanced definition.
Nourish Quinoa Extract
Nourishes and enhances the texture of curls.
Define
+ Avocado Leave-In Defining Creme Curl Charisma™
Rice
Amino
Rice Amino + Avocado Leave-In Defining Creme
What
A curl-defining styling cream that boosts hydration, minimizes frizz, and provides soft, flexible control for waves and curls.
How
• Apply evenly to damp hair.
• Allow curls to air dry or diffuse with a blow dryer.
Waves, curls and coils.
CLINICAL RESULTS
Soft, flexible hold
Hydrates and minimizes frizz. 95% NATURALLY DERIVED
NOVA COMPLEX™
Smooth Rice Protein Complex
Protects hair against future damage by strengthening the cuticle with vital protein.
Condition Avocado Oil
Delivers lightweight moisture, softens hair, and enhances shine.
Define Tomato Fruit Extract
Enhances moisture retention to ensure consistent curl formation and enhanced definition.
Nourish Quinoa Extract
Nourishes and enhances the texture of curls.
Rice Amino + Quinoa Frizz Control Gel
Rice Amino + Quinoa Frizz Control Gel
What
A light-to-medium-hold hair gel that creates definition and minimizes frizz for curls, coils, and waves.
How
• Apply evenly to damp hair, raking through hair, scrunching, or glazing over strands to encourage curl pattern.
• Air dry or diffuse curls.
• Can also be used to slick back styles and smooth strands for a sleek look.
CLINICAL RESULTS
Defines
curls with light to medium hold.
Hydrates and reduces frizz.
94%
NATURALLY DERIVED
Waves, curls and coils.
NOVA COMPLEX™
Smooth Rice Protein Complex
Protects hair against future damage by strengthening the cuticle with vital protein.
Condition
Avocado Oil
Delivers lightweight moisture, softens hair, and enhances shine.
Define Tomato Fruit Extract
Enhances moisture retention to ensure consistent curl formation and enhanced definition.
Nourish Quinoa Extract
Nourishes and enhances the texture of curls.
Farewell Frizz™
Scientifically proven frizz protection.
Farewell Frizz™
Product Line-up
Smoothing Shampoo
• For frizz reduction
• Wash days, in shower
Smoothing Conditioner
Rosarco Milk Leave-In Conditioning Spray
• For frizz reduction
• Wash days, in shower
• For frizz reduction + detangling
• Wash days, post-shower
Blow Dry Perfection + Heat Protectant Crème
• For heat styling + frizz reduction
• Wash days, post-shower
Farewell Frizz™
Smoothing Shampoo + Conditioner
Smoothing Shampoo + Conditioner
What
A frizz-fighting, sulfate- and silicone-free shampoo and conditioner duo that smooth strands and add shine to hair.
How
• Massage shampoo into wet hair to build lather, then rinse.
• After shampooing, apply conditioner and massage into the hair, ensuring it is applied evenly.
• Leave in for up to two minutes before rinsing.
CLINICAL RESULTS
Smooths hair and reduces frizz.
Hydrates and cleanses without stripping. 93% NATURALLY DERIVED
Who
All hair types and textures concerned with dryness and frizz.
NOVA COMPLEX
™
Hydrate Rosehip Oil
Provides essential fatty acids that balance hair hydration and control frizz.
Condition Argan Oil
Provides extensive conditioning benefits to combat dryness and diminish frizz.
Moisturize Coconut Oil
Penetrates the hair shaft to seal in moisture, protecting against breakage and excess heat.
Protect Vitamin E
Moisturizes and protects hair against free radical damage.
Farewell Frizz™
Rosarco Milk Leave-In Conditioning Spray
Rosarco Milk Leave-In Conditioning Spray
What
A frizz-fighting leave-in conditioning spray scientifically proven to reduce frizz for up to 48 hours*.
How
• Apply to damp hair, focusing on mid-lengths to ends.
• Comb through to ensure even application.
• Do not rinse.
CLINICAL RESULTS
Scientifically proven to decrease frizz for up to 48 hours*
*In a third party study using human hair tresses
Who
All hair types and textures concerned with dryness and frizz.
Hydrate Rosehip Oil
Provides essential fatty acids that balance hair hydration and control frizz.
Condition Argan Oil
Provides extensive conditioning benefits to combat dryness and diminish frizz.
Moisturize Coconut Oil
Penetrates the hair shaft to seal in moisture, protecting against breakage and excess heat.
Protect Vitamin E
Moisturizes and protects hair against free radical damage.
Blow Dry Perfection + Heat Protectant Creme
Blow Dry Perfection + Heat Protectant Creme
What
A silicone-free heat protectant cream that minimizes frizz, smooths hair, and protects against heat up to 450°F.
How
• Apply to damp hair, focusing on mid-lengths to ends, combing through to ensure even distribution.
• Blow dry and style as desired.
Who
All hair types and textures concerned with dryness and frizz.
CLINICAL RESULTS
Scientifically proven to decrease frizz for up to 48 hours*
Scientifically proven to protect hair from heat styling up to 450°F (233°C)
*In a third party study using human hair tresses 94% NATURALLY DERIVED
NOVA COMPLEX™
Hydrate Rosehip Oil
Provides essential fatty acids that balance hair hydration and control frizz.
Condition Argan Oil
Provides extensive conditioning benefits to combat dryness and diminish frizz.
Moisturize Coconut Oil
Penetrates the hair shaft to seal in moisture, protecting against breakage and excess heat.
Protect Vitamin E
Moisturizes and protects hair against free radical damage.
Destined for Density™
A holistic scalp + haircare system for thicker, fuller, healthier-looking hair.
Destined for Density™
Product Line-up
Caffeine + Biotin
Peptide Density
Shampoo
• Density boosting shampoo
• Wash days, in shower
Caffeine + Biotin
Peptide Density
Conditioner
• Density boosting conditioner
• Wash days, in shower
MegaStrength+
Caffeine + Biotin
Peptide Density
Serum
• Leave-on density boosting serum
• Daily, on wet or dry hair
Destined for Density™
Caffeine + Biotin Peptide Density
Shampoo + Conditioner
Caffeine + Biotin Peptide Density Shampoo + Conditioner
What
A lightweight density-boosting shampoo and conditioner duo that encourage nutrient-rich microcirculation to the scalp and roots for fuller, healthier-looking hair.
How
• Massage shampoo into wet hair to build lather, then rinse.
• After shampooing, apply conditioner and massage into the hair, ensuring it is applied evenly.
• Leave in for up to two minutes before rinsing.
Who
All hair types and textures concerned with thinning or loss of density.
Energize Energy Complex (Caffeine + CoQ10 + Green Coffee Oil)
Stimulates the scalp and delivers antioxidant protection.
CLINICAL RESULTS
Stimulates the scalp. Boosts and extends serum benefits. 93% NATURALLY DERIVED
Support Copper Peptides
Helps support a healthy hair life cycle.
Protect Zinc
Protects and soothes hair follicles while normalizing sebum production.
Health Biotin
Nourishes and strengthens that hair and follicle to support elasticity.
NOVA COMPLEX™
MegaStrength + Caffeine + Biotin Peptide Density Serum
MegaStrength + Caffeine + Biotin Peptide Density Serum
What
A concentrated leave-on daily serum, clinically shown to increase hair density by up to 3x*.
How
• Section hair and apply 1-2 drops on the scalp focusing on areas of concern (such as temples, crown and hairline).
• Massage into the scalp.
• For best results, use daily on wet or dry hair. Results are expected in as little as 16 weeks.
CLINICAL RESULTS
Clinically shown to increase hair density by up to 3x*
Up to 31% more follicle activity with daily use*.
*Compared to baseline in a 16-week study of 35 participants. before after
Who
All hair types and textures concerned with thinning or loss of density.
NOVA COMPLEX™
Energize Energy Complex (Caffeine + CoQ10 + Green Coffee Oil)
Stimulates the scalp and delivers antioxidant protection.
Support Copper Peptides
Helps support a healthy hair life cycle.
Protect Zinc
Protects and soothes hair follicles while normalizing sebum production.
Health Biotin
Nourishes and strengthens that hair and follicle to support elasticity.
Be Gentle, Be Kind™
Our hypoallergenic collection is formulated with soothing ingredients and without fragrance or essential oils to nourish your hair, skin + scalp.
Be Gentle, Be Kind™
Product Line-up
Aloe + Oat Milk Ultra
Soothing Shampoo
• Fragrance-free shampoo
• Wash days, in shower
Aloe + Oat Milk Ultra
Soothing
Conditioner
Aloe + Oat Milk Ultra
Soothing Detangling Spray
• Fragrance-free conditioner
• Wash days, in shower
• Fragrance-free leave-in detangling spray
• Wash days, post-shower
Be Gentle, Be Kind™
Aloe + Oat Milk Ultra Soothing Shampoo + Conditioner
Aloe + Oat Milk Ultra Soothing Shampoo + Conditioner
What
A gentle shampoo and conditioner duo that is hypoallergenic, dermatologist- approved, and formulated with fragrance and essential oil-free skinsoothing ingredients to nourish, hydrate, and help support healthy-feeling hair and scalp.
How
• Apply shampoo to wet hair and massage from root to tip, then rinse.
• After shampooing, apply conditioner and massage into the hair, ensuring it is applied evenly.
• Leave in for up to two minutes before rinsing.
Who
CLINICAL RESULTS
Clinically tested to be hypoallergenic. 98% NATURALLY DERIVED
All hair types concerned with skin sensitivities.
NOVA COMPLEX™
Moisturize Oat Milk
Moisturizes and calms dry, sensitive skin.
Soothe Aloe Vera
Provides antimicrobial and skin-soothing benefits.
Protect Green Tea
Calms+ soothes skin and provides antioxidant protection.
Nourish Meadowfoam Seed Oil
Rich in fatty acids + Vitamin E that nourish skin and provide antioxidant protection.
Aloe + Oat Milk Ultra Soothing
Aloe + Oat Milk Ultra Soothing Detangling Spray
What
A gentle, leave-in detangling spray formulated with hypoallergenic, fragrance and essential oil-free skin-soothing ingredients to support hair and scalp health.
How
• Apply to damp hair, focusing on mid-lengths to ends.
• Comb through to ensure even application.
• Do not rinse.
• Style as normal.
CLINICAL RESULTS
Clinically tested to be hypoallergenic.
93% NATURALLY DERIVED
Who
All hair types concerned with skin sensitivities.
NOVA COMPLEX™
Moisturize Oat Milk
Moisturizes and calms dry, sensitive skin.
Soothe Aloe Vera
Provides antimicrobial and skin-soothing benefits.
Protect Green Tea
Calms+ soothes skin and provides antioxidant protection.
Rich in fatty acids + Vitamin E that nourish skin and provide antioxidant protection.
Nourish Meadowfoam Seed Oil
Style + Treat™
Style + Treat™
Product Line-up
Soft Power
Air Dry Cream
Full Miracle
Styling Foam
Sleek Stick
Light Work
Sculpting Creme
Dry Shampoo Puff
• Frizz-free finish for air-dried styles
• Straight, wavy, and curly hair
• Wet hair
• Multitasking, volumizing styling foam
• All hair types and textures
• Wet or dry hair
• For sleek + smooth styling
• All hair types + textures
• Dry hair
• Buildable structure for flexible styling and hold
• All hair types + textures
• Use on wet or dry hair
• Aerosol-free dry shampoo
• All hair types and textures
• Dry hair
4-in-1 Weightless
Hair Oil
Supreme Shine
Strengthening Oil
• Lightweight hair oil
• All hair types and textures
• Dry hair
• Dense, gloss-to-oil
• Thick, curly + coily hair
• Wet or dry hair
Style + Treat™
Soft Power Air Dry Cream
A leave-in, soft lotion for heatless styling that provides 24-hour frizz reduction for an effortless air-dried hair.
How
• Apply a small amount of product evenly to damp hair starting at the mid-lengths to ends, adding more if needed.
• For added wave definition, scrunch hair on twirl hair sections with your finger.
• Let air dry for a soft finish.
Who
Straight, wavy, and curly hair.
CLINICAL RESULTS
Up to 81% frizz reduction for 24 hours*. 24-hour hold*
*Based upon third-party laboratory study. 98% NATURALLY DERIVED
Protect Yuzu Extract
A powerful antioxidant that protects hair from environmental aggressors.
Moisturize Plum Oil
Provides lightweight, moisture for softer, shinier, healthier-looking hair.
Support Super B-Complex
A proprietary blend of BVitamins that work together to promote healthy-looking hair.
Hold Plant-based Wax Blend
Provides hold and control, while locking in moisture.
Style + Treat™
Full Miracle Styling Foam
Full Miracle Styling Foam
What
A versatile, multitasking styling foam for the perfect bouncy blowout, touchable curl definition, or a textured lived -in look.
How
For a voluminous blow-out:
• Apply 1-2 pumps to damp roots.
• Blow dry with a round brush to enhance volume and hold.
For soft, defined waves and curls:
• Apply 2-3 pumps on wet hair.
• Finger twirl hair sections as desired to add wave or scrunch hair to enhance natural pattern.
• Diffuse or let air dry.
For tousled textures:
• Apply 1-2 pumps to dry hair, scrunching and twisting to enhance natural pattern,
• Let air dry for a lived-in finish.
CLINICAL RESULTS
Heat styling protection up to 450° F
Helps prevent protein damage from heat styling*
*Based on structural changes to hair keratin when compared to heat alone. 98% NATURALLY DERIVED
Who
All hair types and textures.
NOVA COMPLEX™
Protect Yuzu Extract
A powerful antioxidant that protects hair from environmental aggressors.
Moisturize Plum Oil
Provides lightweight, moisture for softer, shinier, healthier-looking hair.
Support Super B-Complex
A proprietary blend of BVitamins that work together to promote healthy-looking hair.
Provides hydration and grit to hair for piecey separation.
Hydrate Coconut Sugar
Style + Treat™
Sleek Stick
What
A smooth, glideable styling stick that slicks back hair into the perfect ponytail or pulled-back style for a frizz-free finish.
How
• Apply directly to dry hair and use a comb to smooth and slick down.
CLINICAL RESULTS
24-hour hold*
Blocks
out frizz in 80% humidity*.
*Based upon third-party laboratory study.
Who
All hair types and textures.
NOVA COMPLEX™
99% NATURALLY DERIVED
Protect Yuzu Extract
A powerful antioxidant that protects hair from environmental aggressors.
Moisturize Plum Oil
Provides lightweight, moisture for softer, shinier, healthier-looking hair.
Support Super B-Complex
A proprietary blend of BVitamins that work together to promote healthy-looking hair.
Hydrate Coconut Sugar
Provides hydration and grit to hair for piecey separation.
Style + Treat™
Light Work Sculpting Crème
What
A demi-matte sculpting pomade to provide buildable control, texture, and definition for flexible styling.
How
• Warm a small amount between palms.
• Work through dry or damp hair to distribute evenly, adding more as needed.
• Mold and shape to desired style.
• Air dry or blow dry to finish.
CLINICAL RESULTS
24-hour hold*
Up to 84% frizz reduction for 24 hours*
*Based upon third-party laboratory study.
Who
All hair types and textures.
NOVA COMPLEX™
Protect Yuzu Extract
A powerful antioxidant that protects hair from environmental aggressors.
Moisturize Plum Oil
Provides lightweight, moisture for softer, shinier, healthier-looking hair.
Support Super B-Complex
A proprietary blend of BVitamins that work together to promote healthy-looking hair.
96% NATURALLY DERIVED
Hold Plant-based Wax Blend
Provides hold and control, while locking in moisture.
Dry Shampoo Puff
What
A lightweight, aerosol-free dry shampoo that helps refresh roots and hairstyles with a compact power puff for convenient, on-the-go touch-ups.
How
• Twist the top to unlock.
• Prime puff by patting it upside down several times until powder starts to flow.
• To refresh roots, pat puff directly on hair + scalp and allow powder to absorb.
• Massage in and shake out excess.
• Lock cap in place when not in use.
CLINICAL RESULTS
95% noticed instantly refreshed roots*
Tinted: 100% agree roots and grey hair were disguised*** 90% noticed roots over time**
*In a consumer perception study after initial use. **In a consumer perception study after two weeks of use. ***In a consumer perception study after two weeks using Style + Treat Dry Shampoo Puff Tinted for Dark Hair. 99% NATURALLY DERIVED
Who
All hair types and textures.
NOVA COMPLEX
™
Refresh Oil-absorbing Starch
Ultra-finely milled starch blend absorbs oil for weightless root volume.
Health Copper Peptides
Helps support a healthy hair lifecycle. Stimulate Energy Complex
Stimulates and provides antioxidant protection.
Strength Biotin
Supports hair elasticity and helps strength hair follicles and strands.
4-in-1 Weightless Hair Oil
4-in-1 Weightless Hair Oil
What
A silicone-free multitasking hair oil that protects, smooths, moisturizes and adds subtle shine to strands without weighting them down.
How
• As a heat protectant: apply 1-2 drops to hands, then warm in palms before smoothing or raking through damp stands. Apply in section to ensure even application. Allow to absorb before heat styling hair.
• As a finishing oil: apply 1-2 drops to hands, then warm in palms before smoothing over mid-lengths to ends of hair. Add more as needed for smoothness and shine.
Who
All hair types and textures.
CLINICAL RESULTS
Protect Yuzu Extract
A powerful antioxidant that protects hair from environmental aggressors.
Nourish Plum Oil
Provides lightweight, moisture for softer, shinier, healthier-looking hair.
Shine Lamellar Complex
Smooths and moisturizes shine and for lasting, even after you rinse.
(a blend of plant-based butters, oils, and waxes)
Moisturize Moisture Complex
Delivers instant shine and locks in moisture.
(an eco-friendly plant-based petrolatum alternative)
Supreme
Supreme Shine Strengthening Oil
What
A cushiony, pearlescent gloss-to-oil essential that delivers instant shine, lasting moisture + strengths strands for glossy, healthy-looking hair.
How
• Apply a pea-sized amount to hands, then warm in palms to melt the gloss into an oil.
• As a prep or finishing oil: smooth over wet or dry strands in sections, focusing on midlengths to ends, adding more as needed for desired moisture and shine.
• As a high-gloss styling oil: smooth over strands whenever you want intense shine. Slick back your bun, smooth your ponytail, and supercharge shiny strands.
CLINICAL RESULTS
to 3x less breakage compared to untreated hair.
protection
*Based upon third-party laboratory study.
Who
Thick, curly + coily hair types.
Protect Yuzu Extract
A powerful antioxidant that protects hair from environmental aggressors.
Nourish Plum Oil
Provides lightweight, moisture for softer, shinier, healthier-looking hair.
Shine Lamellar Complex
Smooths and moisturizes shine and for lasting, even after you rinse.
(a blend of plant-based butters, oils, and waxes)
Moisturize Moisture Complex
Delivers instant shine and locks in moisture.
(an eco-friendly plant-based petrolatum alternative)
NOVA COMPLEX™