Sebastian Product Knowledge Guide

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SEBASTIAN PRODUCT GUIDE

CONSULTATION

WHAT SHOULD YOU LOOK AT?

THE PERSON IN YOUR CHAIR

The attitude and personal appearance begin it all, guiding you on how far you will go with the transformation.

THE FACE SHAPE TO CREATIVELY INSPIRE YOU

Work with what you see, this is the beginning of the creative process ... with the freedom to push further.

NOW COMES THE HAIR TEXTURE AND COLOR

This will determine the process, the shape, and the techniques you should choose to create your masterpiece.

SELECT THE LIQUID TOOLS

These products work with you to bring a look to life and showcase it to its very best.

CARE LINES

Complete care regimens that address the most common hair needs from repair, to moisture, and volume.

PENETRAITT

Strengthening and repair shampoo, conditioner, and treatment. With an active rescue system - to penetrate hair and guard against stress caused by chemicals and heat damage. For superstrong, silky-soft style.

Color safe and packed with protein.

APPLICATION

Shampoo

• Massage into wet hair.

• Rinse thoroughly and repeat if necessary.

• Follow with Penetraitt conditioner.

Conditioner

• Remove excess water from hair.

• Apply to hair, concentrating on the lengths and ends.

• Rinse thoroughly.

Treatment

• Apply to well-rinsed, shampooed hair.

• Saturate evenly, focusing on the most damaged areas.

• Leave in for 3-5 minutes and rinse thoroughly.

• Use 1-2 times per week for best results.

PENETRAITT OVERNIGHT REPAIRING SERUM

An overnight repairing serum with hyaluronic acid and niacinamide that penetrates and helps to repair the hair while you sleep. Wake up to your hair looking & feeling replenished and ready for limitless styling.

Hyaluronic acid and niacinamide are well known for their benefits to the skin. Blending the two in haircare leaves hair revitalized and feeling soft, smooth and hydrated.

IDEAL FOR

Hair that has been damaged from frequent styling or chemical processes and needs instant moisturization.

APPLICATION

• Apply in the evening on dry or damp hair.

• Use 3-5 pumps depending on the length and density of the hair.

• Use your hands to evenly distribute, starting 2-3 inches away from the roots. Do not rinse.

• Wake up and style desired. For best results use nightly.

PRO TIP

Leave-in for at least 8 hours to see and feel the full benefits.

DRENCH

Moisturizing shampoo, conditioner, and treatment. This intense, nourishing formula rehydrates dry, frizzy, and chemically treated hair. For silky body and shine. Color safe.

APPLICATION

Shampoo

• Massage into wet hair.

• Rinse thoroughly and repeat if necessary.

• Follow with Drench conditioner.

Conditioner

• Remove excess water from hair.

• Apply to hair, concentrating on the lengths and ends.

• Rinse thoroughly.

Treatment

• Apply to well-rinsed, shampooed hair.

• Leave in for 3-5 minutes and rinse thoroughly.

• Use 1-2 times per week for best results.

VOLUPT

Volume-boosting shampoo and conditioner. With revolutionary cushioning particles for soft volume, to shield in lightness and enhance style.

APPLICATION

Shampoo

• Massage into wet hair.

• Rinse thoroughly and repeat if necessary.

• Follow with Volupt conditioner.

Conditioner

• Remove excess water from hair.

• Distribute throughout the hair, concentrating on the lengths and ends

• Rinse thoroughly.

DARK OIL

Inspired by our iconic styling oil, leveraging its unique benefits: mesmerizing fragrance and lightweight finish to give you smooth and shiny hair with natural body.

APPLICATION

Shampoo

Leaves hair shiny with lightweight body.

• Apply a small amount to wet hair.

• Massage and rinse thoroughly.

• Repeat if necessary.

Conditioner

Detangles and smooths with an intoxicating scent.

• Shampoo hair and rinse.

• Towel dry to remove excess water and distribute through hair.

• Rinse well.

Treatment

Nourishes with a special blend of oils, intensifying shine while maintaining natural body.

• Shampoo hair and rinse.

• Towel dry to remove excess water and distribute through hair.

• Leave hair mask on for 2-5 mins.

• Rinse thoroughly.

SILKENING FRAGRANT MIST

Maintains body while nourishing with a special blend of oils for intense shine.

APPLICATION

• Spray evenly all over wet or dry hair for smoothness and natural shine.

DARK OIL

A lightweight styling oil that smoothens hair and adds body. Dark Oil contains precious natural oils: sandalwood, cedarwood, and argan oils, giving our styling oil an incredible fragrance. It smooths the cuticle, adds body, and disappears into the hair using DiffusX technology, providing effortless styling and hair care.

APPLICATION

• Apply 1-2 pumps on damp or dry hair, concentrating on mid-lengths and ends.

• Style as usual.

• Reapply to dry hair as well and when needed.

PRO TIP

Dark Oil can be mixed and layered with our masks and products for added shine and smoothness.

NO.BREAKER SYSTEM

I've never used a product that gave SUCH a dramatic transformation with a simplistic application.

— Omar Antonio, San Francisco, CA

I love No.Breaker because it acts as a care AND styling tool that I can use in the shampoo bowl and behind the chair.

— Anthony Cole, New York, NY

No.Breaker is a game changer in restoring and repairing your hair instantly!

— Marylle Koken, Los Angeles, CA

I love Sebastian Professional's No.Breaker because it's the ultimate bond treatment that prevents breakage

— Diva Poulos, San Francisco, CA

NO.BREAKER SYSTEM

HAIR BONDING TREATMENT & LEAVE-IN STYLING SPRAY UP TO 99% LESS HAIR BREAKAGE*

Formulated with apple acid and styling polymers, our leave-in spray deeply penetrates the hair cuticle, providing volume while repairing even severe damage due to styling and chemical processes by creating new bonds within the hair fiber.

APPLICATION

• Start with shampooed and towel-dried hair.

• Shake before use, hold the bottle 6 inches away from the hair, spray 5-10 pumps from roots to ends.

• Comb through, do not rinse.

• Blow-dry and style as usual.

• For best results, use 1x per week.

*vs. low-conditioning shampoo

NO.BREAKER SYSTEM

LEAVE-IN BONDING & STYLING CREAM UP TO 20X STRONGER HAIR* DEEPLY NOURISHED

Creates bonds and provides flexible hold while intensely conditioning. Frizz-free styles and heat protection up to 230ºC / 450ºF.r.

APPLICATION

• Apply to damp or dry hair from mid-lenghts to ends. Style as usual. For best results, apply daily.

*Against breakage vs. low conditioning shampoo

Our range of leave-in products and creams provide concentrated care for all hair types, leaving the hair with a touchable finish.

POTION 9

Potion 9 is a wearable styling leave-in conditioning treatment infused with 9 botanical extracts to restore lost moisture, enhance manageability, and renew shine.

APPLICATION

• Apply a dime size amount of Potion 9 throughout damp or dry hair.

• Blow-dry or air-dry for silky, touchable looks, or use hot tools for refined curls.

• On dry hair, reapply to add texture and control.

• Apply anytime for an instant style boost. For all hair types.

POTION 9 BOTANICALS

Jojoba oil strengthens hair.

Olive oil adds luster and shine to hair.

Safflower oil helps to maintain the smoothness of hair.

Evening primrose extract is known to fortify hair.

Babassu oil is used to repair hair.

Sesame oil is known to deeply nourish hair.

Rice oil is known to protect from damage.

Green tea extract is known to soften hair.

Willow bark extract is known to moisturize hair.

THICKEFY FOAM

Weightless thickener. One pump, liquid-to-foam formula to thicken, condition, and weightlessly hold finer hair in place.

APPLICATION

• On damp hair, apply from the roots to the ends and blow-dry for weightless body.

• Scrunch into dry hair for added texture and hold.

• Set hair for ultimate hair thickness and volume.

STYLERS MAIN MENU

CRAFT CLAY

Matte clay creates separation, texture, and hold for short, gravity-defying styles.

APPLICATION

• Emulsify into hands. Work through dry hair to change texture mold, and separate for a dry matte finish.

• Rub into the roots to rough up the style and add volume.

• Best for short to medium hair.

TEXTURIZER

Flexible liquid gel helps define curls. Also ideal for holding blowouts and keeping bangs in place.

APPLICATION

• Emulsify into palms and spread on wet hair before blow-drying for hold and tousled texture.

• Re-apply to dry hair and mold with hands for extreme reworkable texture.

MICROWEB FIBER

Elastic texturizer. Remoldable and touchable with silky web fibers – to redefine styles for any hair texture or length.

APPLICATION

• Evenly distribute and emulsify into palms.

• Work fibers into dry hair for separation, flexible texture, and remoldable movement.

• Scrunch, press, or twist for extra texture.

TEXTURE MAKER

Gritty, reworkable texturizing spray for perfectly tousled waves.

APPLICATION

• Spray into wet hair before blow-drying for hold and tousled texture.

• Mist on dry hair and mold with hands for reworkable texture.

MOUSSE FORTE

Strong hold that stays soft to the touch. For volume, definition, and heat protection.

APPLICATION

• Apply to damp hair. Air-dry or diffuse-dry to accentuate waves and curls.

• Blow-dry for lasting body and volume.

VOLUPT SPRAY

High-impact volume spray gel for softness and bounce.

APPLICATION

• Shake well to activate its two-phase formula.

• Spray on damp hair.

• Blow-dry for extra body, or air-dry – to enhance waves and curls.

GEL FORTE

Strong-hold, shimmering gel without a stiff, sticky, or greasy feel.

APPLICATION

• Glide through damp hair; blow-dry for smooth control and flexible body.

• Apply to dry hair for stronger hold and separation.

• Mold and fix into desired style.

• Easy-rinse formulation for all hair types.

TRILLIANT

Heat protection and ultra-shine spray.

APPLICATION

• Shake to blend and activate the Trilliant complex.

• Spray on damp hair just before blow-drying for stunning body and brilliant shine.

• For heat protection and a smoothing shine, use sparingly on dry hair with hot tools.

HOW TRILLIANT WORKS

KEY INGREDIENTS

· Dimethicone

· Isododecane

· Solid mica particles

· Glitter pigments

· Styling polymers

· Glycerin and other conditioning agents

MAIN BENEFITS

· Brilliant shine

· Heat-protection

· Sparkling diamond shine effect

· Light body and volume

· Conditioning and anti-frizz protection

SHINE DEFINE HAIR SHINE SPRAY

Spray-on satin shine spray that protects hair from heat and conditions hair for natural, satin sheen and definition.

APPLICATION

• Apply on dry hair.

• Spray in small sections before using hot tools.

• Spritz on any finished style for flexible hold and shine finish.

• Manage hold level by layering over finished styles.

SHAPER

#1 HAIR SPRAY BRAND IN THE US*

When Geri decided to develop an aerosol hairspray, the consensus was “don’t.” There were no breakthroughs in aerosol hairspray. At least not until Geri began creating one that merged incredible hold and brushability.

Enter Shaper, the hairspray that many have tried and failed to duplicate ever since it hit the shelves in 1984. Debuting in its now iconic white can, the 22-Ounce spray made the world stand and take notice.

*Source: The NPD Group, Inc./U.S.

SHAPER ZERO GRAVITY

QUICK DRYING, LIGHTWEIGHT, FLEXIBLE

HOLD LEVEL

APPLICATION

• Spray over dry hair for ultra-light, flexible hold.

• Layer throughout the styling process to increase hold.

SHAPER

TOUCHABLE, VERSATILE, FLEXIBLE

HOLD LEVEL

APPLICATION

• Spray on damp or dry hair to help create your style.

• Re-spray after styling for increased soft brushable hold.

SHAPER PLUS

24HR HUMIDITY PROTECTION FLEXIBLE HOLD, NO STICKY RESIDUE

HOLD LEVEL

APPLICATION

• Spray on damp hair for extra body.

• Re-spray after styling for increased hold.

RE-SHAPER

BRUSHABLE FIRM-HOLD, HUMIDITY RESISTANT

HOLD LEVEL

APPLICATION

• Spray on damp hair and blow-dry for a root boost.

• Spritz during blow-drying to capture tousled movement.

• Mist over finished style for day-to-night controlled hold.

SHAPER FIERCE

ULTRA FIRM, ALL-DAY HOLD

HOLD LEVEL

APPLICATION

• Spray over dry hair to firmly set any style in place.

• Lacquer hair flat or use to build up any fierce shape; best for medium and heavy hair textures.

CELLOPHANES MAIN MENU

CELLOPHANES

THE WORLD’S FIRST SEMI-PERMANENT PROFESSIONAL COLOR

Cellophanes is Sebastian’s breakthrough semi-permanent color shine in 9 shades – including Clear – of ammonia-free colorizing gloss treatment. Inspired by the vibrant natural colors in the spice souks of Tunisia, Cellophanes was the world’s first semi-permanent professional color, launched in 1976. Cellophanes has a formula that strengthens hair, preserves moisture, and enhances the shine of each strand with translucent, natural-looking color.

Anionic dyes deposit on the outer layer of the hair cuticle rather than breaking through it like most direct dyes — so each strand is layered with transparent, shiny color and gorgeous gloss for up to 4 weeks. Perfect for natural or color-treated hair craving an instant boost.

CLEAR + CARE SERVICE

Fusing Cellophanes Clear with Drench.

When hair needs a boost of shine and smoothness or craves glossy, silky texture.

IN-SALON TREATMENTS

APPLICATION

• Prep hair with any Sebastian shampoo.

• Do not use conditioner at this point.

• Towel dry until it is 75% dry.

• Detangle and comb through.

• Section the hair into quadrants.

• Measure 60-120g of your Cellophanes shade or shades of choice depending on the length and thickness of the hair.

• Apply Cellophanes by subdividing each quadrant into smaller sections from the top of the head down to the hairline.

• Wrap hair under a plastic cap and process under heat for 15-20 minutes or 45 minutes without heat.

• Allow to cool for at least 5 minutes.

• Rinse with lukewarm water until it runs clear.

• Shampoo and condition with your favorite Sebastian regimen.

PRO TIPS

• Make sure each strand is evenly saturated and the hair looks wet.

• To avoid staining, apply color starting 1/4 inch away from the scalp to the ends.

SERVICES

CELLOPHANE SHADE CHART

CLEAR

Pure brilliance. Great for adding pure shine to any color. Also great to mix with other Cellophane shades.

ICE BLONDE

Reduces unwanted yellow tones. Perfect for cool blondes and highlights.

VANILLA BLONDE

Adds a delicate beige depth to blondes and highlights.

HONEYCOMB BLONDE

Adds intense golden shimmer to darker blondes and the lightest brunettes.

CARAMEL BROWN

Adds soft, golden brown dimensions to brunettes.

CHOCOLATE BROWN

Adds auburn depth to brunettes.

ESPRESSO

BROWN

Deep natural brown.

CINNAMON RED

Bright, vibrant red with a touch of orange.

CRANBERRY RED

Deep, rich red, ideal for mixing.

SERVICES

MAIN

MAIN MENU

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Sebastian Product Knowledge Guide by Wella Brand Education - Issuu