CREATIVE PORTFOLIO
LAETA. THE BRAND
LAETA.
CREATIVE PORTFOLIO
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WHO IS LAETA?
In the early 2000s, Born in the Democratic Republic of Congo, Lubumbashi, I have always been surrounded by culture, colour and a sense of pride in who I am. I migrated to the United Kingdom at the age of 2, and became quickly accumstomed to the land, environment and customs. I was raised with a ‘larger than life’ mentality. To always achieve the best and never settle. To think big and always consider legacy. I’ve never been comfortable being mediocre but always try to grow and stretch myself. I never like to look at people at face value but instead, like to discover what rests underneath the surface.
At the core of who i am, one of the things that was instilled within me from a very young age is my faith. It’s the foundation of what i do and has informed my decision making. I started singing at the age of four and with very quick effect (and a lot of begging) joined my church choir. I have served there since.
I think if i were to be described by those closest to me, they would say that I am empathetic, funny and passionate about the things i care about but equally indifferent to things that do not interest me or bear fruit.
LAETA.
CREATIVE PORTFOLIO
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AUTHENTICITY: I pride myself in being true to my identity and not fabricating who i am to please people, but mostly, to not conform.
INTEGRITY: I believe in walking with honesty and self respect. Upholding my values and morals is imperative in making sure that i feel most effective in every day life.
FAMILY: My family are a core part of what pushes me in my career and daily activities. It’s an important part of what motivates me nut most importantly, making them proud.
LEGACY: I try to be as forward thinking as possible with the paramount belief that what i do isn’t just for me, but essential to what/who i leave behind. It trains me to think big but to also carry more responsibility on my shoulderts in knowing that life is not just about now, but about cultivating
WHAT MATTERS MOST TO ME?
FAITH: At the centre of who i am, my faith in Jesus Christ is my main framework. It drives my thinking, behavior and how i treat people. Most importantly, it helps me show up in the world better than how i did the day before.
LAETA.
CREATIVE PORTFOLIO
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WHAT ARE MY INTERESTS? FASHION: WHAT I WEAR IS AN EXPRESSION OF HOW I FEEL AND HOW I HOPE TO BE PERCEIVED.
MAKE-UP: IT’S MY WAY OF DEMONSTRAT ING MY CREATIVITY AND HARNESSING MY PERFECTIONI STIC TRAITS. IT ADDS TO MY SELF CONFIDENCE. I STARTED A MAKE-UP BUSINESS TO HELP OTHER WOMEN FELL THE SAME WAY.
MUSIC: I am a music artist but before stepping into a proffesional forum, I knew and realised that the way i felt and heard music was different from most people. I knew that i wanted to touch the souls of people i barely knew, from diverse backgrounds and had a different way of seeing things with the one thing that connect us all. Music
WRITING: From writing in journals and pouring unexpressed feelings onto paper, i quickly diverted into composing songs and leaning into literature. Innovation acted and continues to be the battery that fuels me.
LAETA.
CREATIVE PORTFOLIO PAGE 05
MANIERE DE VOIR
DANESSA MYRICKS
MY FAVOURITE BRANDS. SKIMS
RHODE
NIKE
I BELIEVE THESE BRANDS ARE AN ACCURATE REPRESENTATION OF ALL OF THE DIFFERENT FORUMS THAT I EXPRESS MYSELF THROUGH, THAT CAN BE USED AS TOOLS TO AID MY CREATIVE EXPRESSION.
DIOR
ZARA
HUDA BEAUTY
APPLE
SAMGSUNG
LAETA.
CREATIVE PORTFOLIO
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WHAT ARE YOUR GOALS? SHORT TERM: MEDIUM TERM: LONG TERM:
Pass my first year of uni Incraese my social network Sharpen more hard skills
Drop new music Graduate Build my makeup business. Work a grad job Start a music society in BCU
Have a successful music career. Be married with kids Be financially free Have written a book
LAETA.
CREATIVE PORTFOLIO PAGE 07
HOW DO YOU PLAN ON ACHIEVING THEM? LONG - TERM I would have had a substancial discophraphy of recognisable and relatble music that i consistently release whilst keeping up with my social presence, This would be achieved through multiple streams of income, including my career, business and music Write, complete and publish my first book within the next 5-7 years.
SHORT - TERM Maintaining a 2:1 average in my fisrt year by attending lectures, completig coursework and dedcating specific time to independant studying. Attend at least two social events organised by the university as well as networking events before the end of the year. Exposing myself to using more softwares to do my work with and familiarising myself with research techniques that are effective for me.
MEDIUM - TERM
* Release at least three original songs to establish a consistent online presence and familiarise supporters to my new sound within the next 2-3 years. Secure a graduate level Dig. Marketing job within 6-months of graduating by applying for positions by the end of this school year, as well as taking part in placement opportunities. Grow my business by increasing my client base, making my social media presence consistent, participating in makeup trends. By doing this i will generate consistent monthly bookings within the next 2-3 years. Get in contact with BCUSU when i have formed an 11person commitee as well as 10 commited members .
LAETA.
DON’T FORGET TO FOLLOW! INSTAGRAM:
https://www.instagram.com/laeta_joy/ https://www.instagram.com/thejoy_effe ct/ TIKTOK:
https://www.tiktok.com/@laetajoy
LINKEDIN:
https://www.linkedin.com/feed/
LAETA.