WP_Surreal Blonde_Create Book_2026-01

SURREAL BLONDE Inspired by AI. Created by Professionals.

CREATE BOOK

TREND ALERT SS26

WELCOME TO THE AGE OF DIGITAL DUALITY As our lives become increasingly digital, the beauty world evolves too, blurring the lines between real and AI-generated inspiration. Hairdressers and clients alike are immersed in a constant stream of imagery, but not all of it is authentic.

This season, Wella Professionals puts the pro at the center of AI beauty, helping you decode digital trends and recreate them with real-world techniques.

Introducing SS26: AI-Inspired, High Impact Blondes.

Blonde trends are amplified by AI and celebrity transformations into power blondes. Expect cool tones to soften into tinted pastels and sanded neutrals: bringing a fresh, high-impact edge to spring/summer.

Enter the world of #surREALBLONDE Yours sincerely, Wella Professionals.

SS26 TRENDS

FASHION & BEAUTY

CREDIT: AI FASHION WEEK

FASHION WEEK

Described as a ‘portal to the future of fashion’ 2024 saw AI at the forefront of fashion with designers creating digital collections to storm the virtual runways of Paris, New York and Tokyo.

This is just the start of the fusion between the digital age and fashion, with designers able to personalize garments more than ever before. While also reducing waste of materials and energy during production.

CREATED BY AI

MAKEUP LOOKS

Virtual try-on technology has been popular within the makeup industry with online consumers opting to ‘try on’ the product before they buy it – this technology is advancing all the time with augmented reality softwares not only showing results but also providing analysis to match skin tones with the correct products and shades.

SS26 TRENDS

DUSK TO TINTED PASTELS & SANDED NEUTRALS

Moving away from the golden hues of the last season, the 2026 the palette becomes cooler and more neutral. In 2026 we expect captivating tinted darks and pastels, complemented by barely-there neutrals that are called out thanks to their versatility.

2025 TINTED DARKS

As AI powered creativity blurs the lines between reality and fantasy these shades showcase the blended usage of colors.

2026 SERENE BLONDES

Soft summer tones meet sensual neutrals in SS ’26, where icy pastels and comforting beiges—from cool taupe to Classic Beige—create a refined, futuristic color story

SS26 TRENDS

COLOR FORECAST

FIND THE PERFECT SHADE FOR YOUR GUESTS DESIRED RESULT: Lightened to level 10

Scandi Rose For all levels to add a delicate rose, with a touch of mahogany.

Lightened to level 8

NEW

/05

Lightest Pearl For light levels to neutralize yellow and reduce warmth.

/16

Crystal Vanilla For all levels to add soft creamy tones.

/36

Pale Silver To neutralize orange or achieve icy cool tones on lighter levels.

/81

Sienna Beige For all levels to add a delicate rose beige with a touch of violet.

/96

Scandi Beige For all levels to add a delicate soft, cool beige.

Ultra Cool Booster Can be used to intensify neutralization of brassiness and unwanted warmth.

Lightened to level 9

NEW

/97 Add 1 to 5g to 30g of selected toner shade and mix with developer in a 1:2 ratio.

/86

Extending the development time beyond 5 minutes will create additional neutralization and results may appear deeper and more saturated. Can be too intense to use alone.

SS26 TRENDS

HAIR INDUSTRY TRENDS With fashion and beauty leading the way, it’s inevitable that AI has made its way into salon life – but the good news for hair pro’s is that every head of hair is different – our craft and expertise can’t be replaced by software!

CONSULTATION

With AI images sweeping Pinterest and Instagram it’s inevitable that we see an increase in clients using digital images as a source of inspiration.

This can be difficult to navigate especially as they look so real.

DID YOU KNOW? CREATED BY AI

Although AI images are not real, they are generated by a machine learning software that scans millions of real-life images across the internet along with the text associated with them – this allows the software to build the image.

The good news is that as the images are based on real life images we can take inspiration and re-create these looks for our clients!

CREATED BY AI

ANATOMY OF

AI IMAGES What makes an AI image?

And how can you spot them?

Wella Professionals introduces Surreal Blonde, designed to meet and exceed the expectations set

by AI imagery.

With unbeatable clean lift1, multidimensional toning, and a palette of soft rose shimmer and cool, clear finishes, Surreal Blonde empowers stylists to deliver flawless, hyper-real blonde results that today’s trend-savvy clients demand.

Unlocked by new BlondorPlex 9.

1. INSTRUMENTAL TEST VS. LEADING GLOBAL COMPETITORS

ANATOMY OF AI IMAGES

HOW TO SPOT AN AI IMAGE...

Even though AI is advancing the images still lack detail and definition that you see in a real image.

AI AS INSPIRATION FOR BEAUTY

As we know clients use AI images as inspiration. But AI images have eradicated imperfections in Blondes, showing only flawless results, making the challenge for hairdressers even bigger.

AI BLONDES ARE RAISING CLIENT EXPECTATIONS

Blonde is becoming more and more sophisticated: clean, clear, beautiful.

Clients expectations are heightened today with AI’s flawless standards.

ANATOMY OF AI IMAGES

WHAT MAKES AN AI BLONDE ENTICING?

Let’s take a deep dive into the re-occurring themes of AI hair color technique. AI creates images based on REAL life images. Think of this as picking the best qualities from multiple images. Let’s take a look at how we can do this within our color technique.

1

2 3

4

CREATED BY AI

CREATED BY PROFESSIONALS

AI COLOR

REAL COLOR

2. Blurred lighting

1. Use a mixture of natural and precision lightening techniques to create surreal light effects

1. Precision lightening framing the face 3. Shadows & background color 4. Intense shine

Tips for re-creating AI inspired color:

2. Flawless lift from root to tip 3. Choose a light reflective color brand

ANATOMY OF AI IMAGES

AI IN HAIR STYLING Sketched Effect In some AI imaging, often the styling in the hair can appear sketched, this means that every strand of hair appears uniform showing no natural formation.

Blurring Often the strands of hair will look blurred together, the real life version of this would instead show small fly aways and natural imperfections.

CREATED BY AI

ANATOMY OF AI IMAGES

AI IN CONSULTATION USING AI TO YOUR ADVANTAGE

ELEVATE YOUR CONSULTATIONS

While AI can sometimes feel daunting, integrating AI into our clients experience can elevate their consultation and support with communication.

The INSPO LAB, allows you to level up your consultations with AI features to wow your clients within the Wella Company app.

IDENTITY WHO IS YOUR CLIENT? 1

Skin tone / Face shape / Hair type

DESTINATION WHAT DOES YOUR CLIENT WANT? 2

Color / Cut / Style

SERVICE HOW WILL YOU GET THERE? 3

Technique / Shade / Brands

SURREAL

BLONDE GUIDE Inspired by AI. Created by Professionals.

These three blonding services are inspired by the digital effects we see added to images. But this time you can apply these effects in reality. Here we explore the reality of how to add contrast, integrate shadows and apply a filter to achieve that ultra perfect AI inspired look.

NEW BLONDE SERVICES & LOOKS $$$

WHAT’S HOT SERVICE • POWER ROSE • POWER PLATINUM

$$

SIGNATURE SERVICE • SCANDI BLONDE • LA BLONDE

$

CORE SERVICE • SURREAL BLONDE • SURREAL PLATINUM

CORE BLONDES

SIGNATURE BLONDE SERVICE SURREAL LIGHTENING 1

LIGHTENING = CONTRAST

SURREAL SHADOW 2

DEPTH = SHADOW Now with option to pre-tone using BlondorPlex Cream Toners

SURREAL GLAZE + TONE 3

GLAZING = FILTER

SURREAL LIGHTENING 1

SURREAL lightening is all about adding contrast into your look. In AI imaging you see a combination of precise and focused lightening alongside blurred less focused lightening. The art of utilizing both styles of lightening provides a premium and personalized look.

SURREAL LIGHTENING

1. Precision lightening with small sections and foil around facial features

1

2

BLONDOR provides the perfect line up of products to achieve this look.

From precision, high level lightening with BlondorPlex 9 to soft diffused lightening with Blondor Freelights.

2. Diffused and gentle lightening in background areas

SURREAL SHADOW 2

After the contrast has been added to the hair it’s time to add a shadow. The shadow is designed to enhance areas of focus and blend background areas. Without adding a shadow the lightening can look over exposed and lack purpose.

SHADOW SCALE How much shadow should you add?

ING SHADOW M U IM X MA

ING SHADOW MINIMAL Without shadowing the hair can look one dimensional and lack in volume.

With added shadowing the lighter areas stand out framing the face.

SHADOW SATURATION

*when using Color Touch Plus.

COLOR TOUCH

KOLESTON PERFECT

Sheer and translucent shadowing with ZERO lift

ILLUMINA COLOR

SHINEFINITY

Are you looking for an intense or sheer finish?

Sheer and natural shadowing with up to 100% grey coverage

Intense shadowing with up to 70%* grey coverage

Intense shadowing with up to 100% grey coverage

SURREAL GLAZE + TONE 3

The Ultimate Hair Filter The final step in the service is to add the SURREAL GLAZE OR TONE. Think of this as adding a filter, designed to perfect and balance the tonality in the hair, while adding an extra layer of lipids for a silky hair feel.

SURREAL GLAZE & TONE Layering with Shinefinity provides silky shine and iridescent results.

For a more intense and saturated top layer choose Color Touch. This option is perfect after a creative lightening application.

07/0 07/39

09/39

SURREAL BLONDE

07/39

SURREAL BLONDE

07/0 07/39

09/39

07/39

07/0

07/97

09/39

07/39

SURREAL BLONDE

SURREAL LIGHTENING 1

Blondor Freelights + 9% 1:1

3. O n the next section towards the face take a wide weave, tease towards the roots.

1. Using your hands to create a blurred light effect spread the Freelights through the hair, blending using upwards strokes.

2. Moving to the sides take a diagonal section and paint the Freelights onto the hair, saturating the ends.

4. Paint heavily within highlight papers for more defined lightening. Repeat this on both sides.

5. N ext move the crown and repeat the weaving process moving forward until you reach the front hairline.

SURREAL BLONDE Shinefinity is the ideal brand to choose for this look due to the zero lift result on the natural hair left between the lightened strands.

1

2 3 Shinefinity Mixture 1: 07/0 + 07/39 Mixture 2: 07/39 Mixture 3: 09/39

SURREAL SHADOW

SURREAL GLAZE

6. Apply mixture 1 to the root, then mixture 2 to the mid-length for a shine effect.

7. F inally, using a bottle apply mixture 3 from root to tip.

2

3

7/81

09/61 00/00

SURREAL PLATINUM 08/98 07/0

SURREAL PLATINUM

7/81

09/61 00/00

08/98 07/0

7/81

09/61

08/98

SURREAL PLATINUM

SURREAL LIGHTENING 1

BlondorPlex + 6% 1:1.5

1. S tart by taking babylight weaves, working in a full head formation, lightening close to the root for precision lightening.

2. Take the hair left out between the foils and saturate the lightener on the ends blending upwards towards the root for a diffused result.

SURREAL SHADOW

SURREAL GLAZE

Illumina Color Mixture 1: 7/81 + 3%

Shinefinity Mixture 3: 20g 09/61 + 10g 00/00

2

3

Shinefinity Mixture 2: 10g 08/98 + 10g 07/0

3. A fter removal, paint mixture 1 onto the roots, blending downwards to avoid harsh lines.

4. Apply mixture 2 to the ends, in alternating sections.

5. A fter removal apply Mixture 3 from root to tip.

SIGNATURE BLONDES

NEW BLONDOR LIGHTS SIGNATURE SERVICE High impact blonde.

Created with a blend of highlights, face framing and tip out technique. Finished with a zero-lift Shinefinity Glaze.

90-120 MIN

CLASSIC HIGHLIGHTS CORE SERVICE A traditional service that creates lighter tones from the roots to the tips. The process is classically completed with an all over toner creating even tonality from roots to tips.

CURRENT PRICE $$ @HAIRBYAMYBRIDIE

UPGRADED BLONDOR LIGHTS SIGNATURE SERVICE Transform a traditional highlighting service into a highimpact blonde with teased highlights & tip out.

Enhance the look with pretoning using BlondorPlex Cream Toner and complete with a Shinefinity Glaze for added dimension and gloss.

UPGRADED PRICE $$$$

UPGRADED SIGNATURE BLONDE STEPS Up sell a tip out, dual toning service, and express post color treatment.

2

1

UPSELL HIGHLIGHT + TIP-OUT

NEW

1. Ultra fine modern highlights + face frame.

2. Tip out between the foils for clarity and brightness.

3

BLONDORPLEX NO2 Reconstructs inner hair bonds for stronger hair in only 2 mins*.

EXPRESS PRE-TONE

TIME SAVER

Pre-tone with BlondorPlex Cream Toners for a flawless canvas before the Shinefinity Glaze in only 5 min.

NEW TIME SAVER

ADD ON – TONING

UPSELL TOP GLAZE

1. Add a shadow at the natural root with zero lift.

2. Create the desired tone and shine through the ends.

*BlondorPlex 9 + BlondorPlex n°2, vs. BlondorPlex 9 alone.

ADD ON – CARE

LAYER UP! WITH COLOR SEALER LIQUID LAYER Instant acid post-color leave-in for color seal & protection Saving time & water.

NEW TIME SAVER

BLURRED ROOT SHADOW

DIMENSIONAL TONES

SCANDI BLONDE ILLUMINATING FACE FRAME

PRECISION LIGHTENING

SCANDI BLONDE

BLURRED ROOT SHADOW

DIMENSIONAL TONES

ILLUMINATING FACE FRAME

PRECISION LIGHTENING

SCANDI BLONDE

HIGHLIGHT & TIP OUT 1

Formula A: BlondorPlex + 6% 1:1.5

1. S tarting at the nape with a natural “baby light” weave and “teased backcomb” using formula A. For the front hairline, back-to-back slicing created a faceframing effect.

THE SECTIONING

2

PRE TONING

Formula B 30g /16 + 60g 1.9%

2. After foiling, proceeded with a “tip out” using “maximum backcombing”. Formula A was applied from ends to roots using the blushing method and processed for up to 50 minutes.

SCANDI BLONDE 3

TOP GLAZE

Formula C 20g 07/0 + 20g Bowl & Brush Activator

Formula D 15g 010/0 + 15g 010/36 + 30g Bottle Activator

1. U sing a dual toning technique for a perfect blonde result. Start with formula B as a pre-toner to remove yellow tones, allowing it to develop for 5 minutes before rinsing.

Then apply the root shadow, using formula C and blending into formula D for the lengths and ends, developed for up to 20 minutes.

4

POST COLOR CARE

Post Lightening: NEW BLONDORPLEX NO2 Express Bond Builder Post Toning: NEW ULTIMATE COLOR Sulfate-Free Shampoo, NEW ULTIMATE COLOR Miracle Leave-in mask, ULTIMATE REPAIR Miracle Hair Rescue

Post-lightening, hair was rinsed and treated with New BlondorPlex No2 for 2 minutes, followed by shampooing with NEW Ultimate Color shampoo.

To complete the total process, utilise the ULTIMATE REPAIR Miracle Hair Rescue to give a treatment to repair hair damage in 90 seconds. Intensively strengthens and smooths hair thanks to AHA & Omega-9.

BLURRED ROOT SHADOW

ILLUMINATING FACE FRAME

L.A. BLONDE DIMENSIONAL TONES

PRECISION LIGHTENING

L.A. BLONDE

BLURRED ROOT SHADOW

ILLUMINATING FACE FRAME

DIMENSIONAL TONES

PRECISION LIGHTENING

L.A. BLONDE

HIGHLIGHT & TIP OUT 1

Formula A: 30g NEW BlondorPlex 9 + 45g 3%

1. Starting at the nape using a “defined” weaving method combined with a “teased backcomb” begin highlighting with formula A.

THE SECTIONING

2. After foil application, move to the “tip out”, using maximum backcomb technique on the remaining hair apply formula A with a blushing method from ends to root, leaving to develop for up to 50 minutes.

L.A. BLONDE 2

SHADOW GLAZE

Formula B 20g 04/12 + 20g Bowl & Brush Activator

Formula C 15g 09/36 + 30g 08/38 + Bottle Application Activator

1. T o enhance the blending of natural roots and highlights, Shinefinity Glaze was used to create a root shadow. Formula B was applied at the roots, smoothly transitioning it into Formula C on the lengths and ends. develop for up to 20 minutes.

3

POST COLOR CARE

Post Lightening: NEW BLONDORPLEX NO2 Express Bond Builder Post Toning: NEW ULTIMATE COLOR Sulfate-Free Shampoo, NEW ULTIMATE COLOR Color Sealer Liquid Layer, NEW ULTIMATE COLOR Miracle Leave-in Mask

To complete the coloring process, the New ULTIMATE COLOR, Color Sealer Liquid Layer is used to re-balance the hair’s pH and seal the cuticle layer. This instant, no wait post-color treatment is crucial for finalizing the technical process.

WHAT’S HOT BLONDE

NEW WHAT’S HOT SERVICES

POWER BLONDE Full head lightening with multi layered, personalized toning. Achieving flawless highs and lows.

CLASSIC FULL HEAD BLONDE CORE SERVICE A traditional service that creates overall lightening for full head blonde. The process is classically completed with an all over toner creating even tonality from roots to tips.

CURRENT PRICE $$

UPGRADED POWER BLONDE WHAT’S HOT SERVICE Transform a traditional full head blonde service into a crystal-clear blonde that showcases exceptional clarity.

Elevate the result by incorporating pre-toning with BlondorPlex Cream Toner, and finish with either a Shinefinity Glaze or Illumina Color toner to achieve precise tonal quality.

UPGRADED PRICE $$$$

60 MIN

UPGRADED POWER BLONDE STEPS

1

FULL HEAD BLONDING

NEW

Root retouch or full head application to achieve Blondor’s clearest lift ever.

Upsell a dual toning service, and express post color treatment

2

3

BLONDORPLEX NO2 Reconstructs inner hair bonds for stronger hair in only 2 mins*.

EXPRESS PRE TONE

TIME SAVER

Pre tone with BlondorPlex Cream Toners for a flawless canvas before the Shinefinity Glaze in only 5 min.

NEW TIME SAVER

ADD ON – TONING

UPSELL TOP GLAZE

1. Add a shadow at the natural root with zero lift.

2. Create the desired tone and shine through the ends.

*BlondorPlex 9 + BlondorPlex n°2, vs. BlondorPlex 9 alone.

ADD ON – CARE

LAYER UP! WITH COLOR SEALER LIQUID LAYER Instant acid post-color leave-in for color seal & protection Saving time & water.

NEW TIME SAVER

POWER ROSE

POWER ROSE

POWER ROSE

THE PREP James started by stretching the curl pattern to elongate the curl, to facilitate easier application.

FULL HEAD APPLICATION 1

Formula A 30g NEW BLONDORPLEX 9 + 45g 3%

1. B eginning with the mid-lengths and ends, BlondorPlex 9 was applied 2.5 cm from the roots using Formula A.

2

PRE-TONING

Formula B 20g /97 + 40g 1.9%

2. Following the lightening process, rinse the hair and apply the New BlondorPlex No2 express bond builder, which was left to develop for 2 minutes.

3

TONER

Formula C 20g /05 + 40g 1.9%

1.Using a bottle application, Formula B was applied to towel-dried hair. The BlondorPlex Cream Toner was applied from roots to tips and allowed to develop for 5 minutes before applying Formula C that was then developed for a further 5 minutes. Once desired result was achieved rinse and shampooing with the NEW ULTIMATE COLOR shampoo.

POST COLOR CARE 4

Post Lightening: NEW BLONDORPLEX NO2 Express Bond Builder Post Toning: NEW ULTIMATE COLOR Shampoo, NEW ULTIMATE COLOR Color Sealer Liquid Layer, NEW ULTIMATE COLOR Miracle Leave-in Mask

To complete the coloring process, the New ULTIMATE COLOR, Color Sealer Liquid Layer was applied to re-balance the hair’s pH and seal the cuticle layer. It forms a sealing layer over each strand, locking in the color. It replenishes and re-balances the hair to a more natural, slightly acidic pH level, returning it to its optimal state and helping to close the cuticle. This instant, no wait post-color treatment is crucial for finalizing the technical process.

POWER PLATINUM The WHAT’S HOT SERVICE showcases stunning blonde clarity of BlondorPlex 9.

This look features the new soft trending shade palette, which makes it genuinely exceptional.

@JHAIR_STYLIST

FORMULA 1

FULL BLONDE HEAD

Formula A 30g NEW BLONDORPLEX 9 + 45g 6% Formula B 20g NEW BLONDORPLEX 9 + 80g 1.9%

2

Formula C 30g /97 + 60g 1.9%

3

Formula D 30g 10/81 + 60g 1.9%

4

Post Lightening: NEW BLONDORPLEX NO2 Express Bond Builder

PRETONING

TONER

POST COLOR CARE

Post Toning: NEW Ultimate Color Shampoo NEW Ultimate Color Color Sealer Liquid Layer Ultimate Repair Miracle Hair Rescue

THE APPLICATION

THE LIGHTENING Starting at the crown at the back of the head, apply formula A to the regrowth. Work in a brickwork pattern down to the nape. Then, apply formula A to the front section in the same way, beginning at the crown and finishing at the front hairline. Apply formula B to the mid-lengths and ends, and process all together for up to 50 minutes.

After lightening, rinse the hair and treat with NEW BlondorPlex No2 for 2 minutes, then shampoo with NEW Ultimate Color Shampoo.

TONING Using the dual toning technique to achieve the perfect blonde result, start by applying formula C as a pre-toner to remove yellow tones and balance the canvas. Allow it to develop for 5 minutes, then rinse.

Next, apply formula D from roots to ends and allow it to develop for up to 20 minutes.

THE POST CARE To complete the process, use the Ultimate Color Shampoo followed by the Ultimate Color, Color Sealer Liquid Layer. For added care, apply the Ultimate Repair Miracle Hair Rescue.

PRECISION LIGHTENING

DIMENSIONAL TONES

THE PUREST BLONDE RESULTS

THE LITTLE GUIDE TO HIGHLIGHTING When it comes to highlighting, various techniques can yield a range of outcomes. The desired result for you and your guests hinges on three essential elements.

First, your choice of weaves or slices affects how defined the color appears.

Second, decide if you want a seamless root-to-end blend and how gradual it should be.

Finally, think about color application.

Do you prefer a solid tone or a soft transition from roots to ends?

This guide will assist you in selecting the ideal technique to achieve the perfect blonde results.

WEAVES & SLICES

When using weaves and slices, it’s important to consider two main factors.

A finer weave, like the natural or baby light weave, results in a more natural look and a softer finish. On the other hand, more defined weaves or slices offer increased definition and a prominent color placement. Additionally, tighter spacing of the weaves or slices improves color visibility but diminishes contrast.

NATURAL BABY LIGHTS 7-10 weaves.

A more natural look and a softer blend of tones.

DEFINED WEAVES 4-6 weaves.

An increased definition and a slightly more prominent blend of tones.

MAXIMUM IMPACT Fine slice of hair.

Slices offer increased color visibility for a prominent color placement.

TEASING & BACKCOMBING Teasing or backcombing helps blend highlights with natural hair for a softer, more natural look.

The smoothness of the blend depends on how much hair you backcomb and where you start along the hair strand.

MAXIMUM BACKCOMB Combing from the mid-lengths of the hair all the way to the roots to achieve optimal diffusion and a blurred effect.

This technique is highly recommended for the tip out technique.

TEASE BACKCOMB Tease the hair 5-10 cm away from the roots to achieve a gentle gradient between the natural color and highlights.

This technique is particularly effective when creating a root shadow.

Top Tip: If you’d rather not backcomb, try air-touching using a dryer to blow out finer hairs for a soft, natural blend between roots and highlights.

COLOR PLACEMENT

When applying color to a foil, various techniques can be utilized to achieve a range of results.

Whether you aim for strong placement from roots to ends, a softly feathered transition, or a delicately blended color transition, here are three methods that will help you achieve the desired result.

COLOR BLOCKING Coloring an entire section of hair, making it ideal for achieving highlights that are positioned near the roots.

FEATHERING V-shaped placement of color that facilitates a smoother transition between the roots and highlights.

BLUSHING Most effective when you aim to achieve a gentle blend into the highlight without any visible lines.

ULTIMATE BLONDE CARE

ULTIMATE COLOR REGIMEN

• A dedicated color care range with less rinse steps for color vibrancy for up to 10 weeks1 • Revitalized hair from the 1st wash • Patented technology with Metal Purifier, Glycine & B5 • Up to 97% stronger hair2 • Up to 85% color retention for up to 32 washes3 • Protection and moisture for healthy-looking color • 87% consumer agrees improved scalp comfort in one use4 • Intense shine

1

With regular use of ULTIMATE COLOR regimen from salon to home. 2Less hair breakage due to combing.

Instrumental test after 32 washes Shampoo & Leave-in Mask. 4Consumer agreement claim after one use of Shampoo & Color Sealer.

3

ULTIMATE REPAIR • REPAIR HAIR DAMAGE IN 90 SECONDS • Patented technology with AHA + Omega 9 • Repair hair damage in 90 seconds1 • 99% less breakage2 • 12x smoother hair3

1

When using ULTIMATE REPAIR Miracle Hair Rescue.

When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test vs. non-conditioning shampoo. 3Vs. non-conditioning shampoo.

2

ULTIMATE SMOOTH ULTIMATE SMOOTH NOURISHMENT IN 30 SECONDS, SMOOTHNESS THAT LASTS UP TO 3 DAYS1

• Patented technology with Squalane + Omega 9 • 96 Hours frizz control2 • Up to 85% smoother hair3 • Silky shine 1

If unwashed for 3 days vs. untreated.

When using ULTIMATE SMOOTH Miracle Oil Serum.

Vs. non-conditioning shampoo.

2

3

INTRODUCING LIQUID LAYERS

The new exclusively for professionals generation of pre and post Ultimate Salon treatments deliver instant & long-lasting transformative results, layer by layer.

POST-COLOR

COLOR SEALER LIQUID LAYER

BLOWDRY PRIMER

GLASS LIQUID LAYER

INSTANT ACIDIC POST-COLOR LEAVE-IN FOR COLOR SEAL & PROTECTION

SMOOTHNESS AND ANTI-FRIZZ RESULTS THAT LAST LONGER THAN THE NEXT WASH*

– An instant anti-oxidant acidic treatment to replenish and rebalance the hair pH level

– Humidity-resistant

– Instantly seals colored hair from 1st use

– Long-lasting salon look*

– Soothes scalp for sensitive consumers, while detangling and smoothens cuticles

*When washed with ULTIMATE SMOOTH Shampoo & Conditioner.

– Helps seal and smooths cuticles for up to 3 days

AI PROMPTS FOR PROS

HOW TO USE AI TO GROW YOUR BUSINESS By using the R.I.S.E.N. framework in AI apps like ChatGPT. We’ll show you how to craft the perfect question to receive the answers you need.

What is the RISEN framework?

The RISEN framework is a structured method for writing effective AI prompts. It helps users get more accurate, relevant, and actionable responses by breaking the prompt into 5 key elements.

1

ROLE

2

INTENT

Define who the AI should be in the response.

Giving AI a clear role improves the relevance of its answers.

Clarify why you are making the request.

This ensures the AI understands the purpose of your prompt.

3

STRUCTURE Specify how the response should be formatted.

This improves clarity and usability.

4

EXAMPLES Give examples or context to guide the AI toward the type of response you want.

5

NUANCE Define any specific details, preferences, or constraints to fine-tune the response.

HOW TO USE THE R.I.S.E.N. FRAMEWORK BUILD YOUR OWN AI PROMPT IN 3 EASY STEPS Don’t worry if you’ve never used ChatGPT before, this is simple!

Each line of R.I.S.E.N. is one piece of your prompt.​

1.

Write one short sentence for each part of R.I.S.E.N. (Role, Intent, Structure, Examples, Nuance).

2.

These sentences tell AI exactly what you want and how you want it.

3.

When you’re done, combine them into one big prompt and paste it into ChatGPT.​

Think of it like giving clear instructions to a helpful assistant, step by step! Examples are on the following pages.

R.I.S.E.N. FRAMEWORK EXAMPLE GOAL: YOUR SALON WANTS TO GROW ITS BUSINESS ON SOCIAL MEDIA. The easiest way to start is by creating a clear prompt for ChatGPT. On this page, you‘ll see a ready-to-use prompt that puts it all together.

ROLE

You are a professional social media strategist who specializes in helping beauty and wellness businesses grow their brand on Instagram.

INTENT

I want you to help me create a 4-week Instagram content plan to increase engagement and attract new clients to my salon.

STRUCTURE

Organize the plan by week. Each week should include 5 posts withcontent types (e.g., reel, carousel, story), suggested captions or hooks, and relevant hashtags.

EXAMPLES

For example, one post might be a before-andafter reel of a client’s balayage with the caption: “From dull to dazzling- Which look would you choose?#BalayageMagic #LAStylist”. Another post could be a carousel showing summer haircare tips.

NUANCE

My salon is located in Los Angeles and caters to a diverse, trend-conscious clientele aged 25–45.

I specialize in color, curly hair, and healthy scalp treatments. Keep the tone friendly, professional, and a little playful.

Combine all of these sentences to create the prompt that you’ll type into ChatGPT.

R.I.S.E.N. FRAMEWORK GOAL: YOUR SALON NEEDS A 30-DAY SOCIAL MEDIA PLAN The easiest way to start is by creating a clear prompt for ChatGPT. On this page, you‘ll see a ready-to-use prompt that puts it all together.

ROLE

You are a content strategist for beauty brands on Instagram.

INTENT

Help me create 30 days of Instagram content focused on curly hair care tips and transformations.

STRUCTURE

Organize by post type (carousel, reel, story), include suggested captions, emojis, and hashtags.

EXAMPLES

One post could be a reel showing a wash day routine with the caption “Curly girls, this one’s for you!”

NUANCE

My audience is 70% curly-haired women ages 25–40 who want natural, healthy hair and simple routines.

Combine all of these sentences to create the prompt that you’ll type into ChatGPT.

R.I.S.E.N. FRAMEWORK GOAL: YOUR SALON NEEDS HELP RESPONDING TO CLIENT REVIEWS. The easiest way to start is by creating a clear prompt for ChatGPT. On this page, you‘ll see a ready-to-use prompt that puts it all together.

ROLE

You are a salon customer experience expert.

INTENT

Help me write personalized, professional replies to both positive and negative online reviews.

STRUCTURE

Each reply should start with gratitude, reference specific feedback, and end with an invitation to return.

EXAMPLES

A client said, “I loved my color, but felt rushed during my haircut.”

NUANCE

My salon prides itself on high-touch service.

We want to acknowledge concerns but also reaffirm value.

Combine all of these sentences to create the prompt that you’ll type into ChatGPT.

R.I.S.E.N. FRAMEWORK GOAL: YOUR SALON NEEDS IDEAS TO CREATE EMAIL CAMPAIGNS TO EXCITE CLIENTS WITH NEW SERVICES. The easiest way to start is by creating a clear prompt for ChatGPT. On this page, you‘ll see a ready-to-use prompt that puts it all together.

ROLE

You are an email marketing expert for boutique salons.

INTENT

Write a 3-part email campaign to promote my new scalp treatment service.

STRUCTURE

Each email should have a subject line, engaging intro, benefits list, and call-to-action.

EXAMPLES

“Subject: Your scalp deserves a spa day too.”

NUANCE

My clientele is curious but budget-conscious— emphasize long-term hair health and seasonal relevance.

Combine all of these sentences to create the prompt that you’ll type into ChatGPT.

R.I.S.E.N. FRAMEWORK GOAL: YOUR SALON NEEDS HELP TO BUILD A PLAN TO SELL MORE RETAIL. The easiest way to start is by creating a clear prompt for ChatGPT. On this page, you‘ll see a ready-to-use prompt that puts it all together.

ROLE

You are a digital sales strategist for salon retail.

INTENT

Help me build a funnel to sell more of our in-salon curly hair products.

STRUCTURE

Create a 3-step process: awareness (Instagram), education (email/video), conversion (in-salon promo).

EXAMPLES

Awareness = “Why your curls are dry” reel Education = email with hydration tips + product demo

NUANCE

We don’t want to be too salesy— aim for helpful, real, and expert-driven content.

Combine all of these sentences to create the prompt that you’ll type into ChatGPT.

R.I.S.E.N. FRAMEWORK GOAL: YOUR SALON NEEDS HELP WRITING A JOB DESCRIPTION AND TRAINING PLAN FOR A JUNIOR STYLIST. The easiest way to start is by creating a clear prompt for ChatGPT. On this page, you‘ll see a ready-to-use prompt that puts it all together.

ROLE

You are an HR and recruitment consultant for small businesses.

INTENT

Help me write a compelling job description and onboarding checklist for a junior stylist.

STRUCTURE

Include role overview, culture fit, growth opportunities, and onboarding milestones.

EXAMPLES

“We’re a fast-paced, high-vibe salon that celebrates creative freedom and technical growth.”

NUANCE

I want to attract someone who values education, team spirit, and client care over just commissions.

Combine all of these sentences to create the prompt that you’ll type into ChatGPT.

R.I.S.E.N. FRAMEWORK GOAL: YOUR SALON NEEDS HELP DESIGNING AN EVENT. The easiest way to start is by creating a clear prompt for ChatGPT. On this page, you‘ll see a ready-to-use prompt that puts it all together.

ROLE

You are an event planner who specializes in salon pop-ups and community activations.

INTENT

Help me design a Mother’s Day glam & wellness event in collaboration with a local esthetician.

STRUCTURE

Provide theme, services offered, timeline, promotion plan, and follow-up strategy.

EXAMPLES

“Moms & Mimosas” mini facials + blowouts + gift bags.”

NUANCE

We want it to feel luxurious but accessible; keep capacity under 30 guests.

Combine all of these sentences to create the prompt that you’ll type into ChatGPT.

R.I.S.E.N. FRAMEWORK GOAL: YOUR SALON NEEDS HELP REDESIGNING THEIR SERVICE MENU The easiest way to start is by creating a clear prompt for ChatGPT. On this page, you‘ll see a ready-to-use prompt that puts it all together.

ROLE

You are a beauty branding consultant.

INTENT

Help me redesign my service menu to feel premium and clear.

STRUCTURE

Organize services by category, include short enticing descriptions, and suggest pricing tiers.

EXAMPLES

“The Gloss Boss— a demi-permanent shine treatment that revives dull tones in 20 minutes.”

NUANCE

My brand tone is confident, fun, and slightly cheeky— we don’t use clinical or generic language.

Combine all of these sentences to create the prompt that you’ll type into ChatGPT.

R.I.S.E.N. FRAMEWORK MAD LIB ACTIVITY PRACTICE CREATING YOUR OWN PROMPT You are a _____________________________who specializes in (role) ________________________________________ _______________. (category)

I want you to help me ____________________ to __________________. (task)

(goal)

Organize the content as _______________________________________. (structure: bullets, table, plan, paragraph, etc)

For example, I like ___________________________________________ (reference) ________________________________________________________ .

Another idea could be ________________________________________ (options) ________________________________________________________ .

My specific details are ________________________________________ (details) ________________________________________________________ .

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