Wella Studio Brochure

EDUCATION

TABLE OF CONTENTS WELL STUDIO INTRODUCTION

03

STUDIO LOCATIONS

04

MEET THE TEAM

05

CERTIFICATION SEMINARS

07

Color

08

Cut

10

Style

12

SEMINARS

15

Color

16

Cut

17

EXPERT ALUMNI EVENT

18

CUSTOM SEMINARS

19

STUDIO EVENTS

20

WELLA REWARDS

21

PAYMENTS & POLICIES

22

SHOP WELLA STUDIO MALL

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WELLA STUDIO INTRODUCTION Stylists, are you ready to elevate your craft, ignite your creativity, and unlock your full potential?

Look no further than the Wella Studios, where education isn’t just an opportunity – it’s a transformative experience that will revolutionize the way you approach hairdressing.

The Wella Studios are world-class training destinations, dedicated to providing the best in beauty education — offering courses to support you at any point of your career, including courses on the pathway to achieving Wella Color Expert, Cut Expert and Style Expert.

Led by our industry-recognized Signature Artists, and offered year-round, the Studios provide personal, transformational learning experiences — from beginner classes to Expert courses — assisting you at every stage of your continuing education journey.

We believe education is the key to success. We also offer customized education that can be tailored specifically to the salon’s need, special seminars led by our Wella Ambassadors and events to perfect the stylist craft, enhance technical expertise, and build an exclusive community of likeminded people.

Let us help you plan your visit to one of our exclusive Studio locations for in-person, hands-on education or check out Wella Studio Online education, where you can expect the same hands-on, real-time learning and personal coaching as you would have in person, simply facilitated virtually. The ultimate goal of our Studio, is to become an artistic sanctuary for all Stylist to grow and be inspired.

Follow & engage with us on social media @thewellastudio

Frank Andrade North American Leader, Studio and Capability @Andrade.Wella

View our Studio Calendar 3

STUDIO LOCATIONS WELLA STUDIO LOS ANGELES Situated on over 20 acres, our Calabasas campus is home to both our Wella Company North America headquarters and our Los Angeles Studio, making it the perfect place for your education retreat.

WELLA SATELLITE STUDIO EAST COAST To accommodate our East Coast customers, we’ve opened our first Satellite Studio in New Jersey out of The Room salon in Verona. You can expect the same best in class Wella Studio Education delivered by our Signature Artist Team. We simply want to ensure we are accessible to the East Coast for those that would like to continue their Certification Journeys.

WELLA STUDIO ONLINE Wella Studio Online offers a wide variety of educational opportunities allowing you to cultivate your skills from wherever you are. You can expect the same hands-on, real-time learning and personal coaching as offered in-person, but in the comfort of your own home or studio.

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Wellaed.com

MEET THE TEAM Step into the world of hairdressing excellence and meet the esteemed Wella Signature Artist Team, where passion, talent, and innovation collide to redefine industry standards. Our Signature Artists are a select group of elite professionals handpicked for their exceptional skill, creativity, and dedication to the craft. Whether you’re interested in developing expertise in the art of color, perfecting your cutting techniques, or honing your styling skills, our Signature Artists are here to inspire, mentor, and guide you on your journey to success.

With a wealth of industry knowledge and a passion for teaching, our Signature Artists bring a dynamic and interactive approach to education, ensuring that every seminar is engaging, informative, and transformative. From hands-on workshops to interactive demonstrations, you’ll have the opportunity to learn from the best and take your skills to the next level.

But beyond their technical expertise, our Signature Artists are also dedicated mentors and champions of creativity, committed to helping you unlock your full potential and achieve your goals.

Whether you’re a seasoned stylist or just starting out in the industry, our team is here to support you every step of the way, providing personalized guidance, feedback, and encouragement to help you succeed.

Join us and experience the difference of learning from the Wella Signature Artist Team.

Get ready to be inspired, empowered, and transformed as you embark on a journey of education, growth, and discovery. Welcome to the Wella family!

Erik Thrane

Tommy Gentile

@Erik.Wella

Carrera Alvarez

@Tommy.Wella

Christopher Cetroni @Cetroni.Wella

Lindsey Trabucco

@Carreraa.Wella

Jessica Stranieri @Jessica.Wella

Jennifer Ng

@Lindsey.Wella

Alicia Avanpre @Alicia.Wella

@Jennifer.Wella

Jay Thornhill @Jayt.Wella

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7 CERTIFICATION SEMINARS

COLOR INSIDER

INSIDER

WELLA PROFESSIONALS COLOR AND LIGHTENER DISCOVERY

WELLA PROFESSIONALS CARE AND STYLING DISCOVERY

A product knowledge overview of Wella Professionals Color and Lighteners. Identify the appropriate color products for your clients from our permanent, demi-permanent, semi-permanent, and lightening color brands.

A product knowledge overview of Wella Professionals Care and Styling. Discover our latest innovation, Ultimate Repair. Learn about the various Care services and retail opportunities available.

Price

Duration

Price

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1.5 HOURS

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1 HOUR

INSIDER

INSTAGRAM 101 VIRTUAL An Instagram guide for hair professionals. If you’re looking to build your clientele, an educator trying to fill your classrooms, or a salon owner seeking to support your employees to grow the salon business—this class is designed to develop your entire Instagram plan.

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1.5 HOURS

SPECIALIST

SPECIALIST

COLOR CRAFT I

COLOR CRAFT II

Color Craft I is the first in a three-part color series to prepare you for Wella Color Expert or simply develop your color craft.

This seminar provides knowledge of Wella Coloring as a foundation for reliable problem-solving. This seminar takes a universal approach by touching on hair’s biology, consultation, efficient formulation, and efficient application.

Color Craft II focuses on lightening hair to create dimension and is the second seminar in our three-part Color Craft series. In this seminar, you’ll gain an understanding of the fundamental art of dimensional color and learn to create a range of looks ranging from high-contrast to subtle.

Price | Wella Rewards Points $920 | 73,600 POINTS

Duration 2 DAYS

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

SPECIALIST

COLOR CRAFT III

MULTI CLASS DISCOUNT

Color Craft III focuses on corrective color and is the final seminar in our Color Craft series before heading into Wella Color Expert.

In this seminar, we demonstrate that the key to advancing your skills as a color correction Specialist is being able to identify what color correction is needed and how to efficiently and realistically solve hair color challenges.

Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase.

Applies to multiple class registrations per person.

Price | Wella Rewards Points $920 | 73,600 POINTS

8

Duration 2 DAYS

*Excludes Photoshoots, Expert Certifications & Alumni Events

2 DAYS

STUDIO EXCLUSIVE

ON-DEMAND AT WELLAED.COM

EXPERT

WELLA COLOR EXPERT Are you looking to become the color authority that colleagues rely on & clients are searching for? Make it happen with the newly redesigned & completely updated Wella Color Expert by Wella Professionals. Wella’s highest Certification in hair color just got even better! So much more than a seminar, Wella Color Expert will transform the way you think in a combination of ways, from handson training at the Wella Studio, to inspirational online content from global artists and Wella’s experts in research and development.

You will never look back. From day one, you will develop a new level of understanding and ignite your passion for color, leaving you eager to reapply your new knowledge on all your clients.

Price | Wella Rewards Points $3,500 | 280,000 POINTS

Successful completion of this unique experience will lead to a loyal following of happy clients, a growing business and the confidence to tackle every hair color challenge.

Wella Color Expert program spans over 4-6 months and begins after the completion of Color Craft I-III Phase I — Self guided online learning Phase II — 3 days in Studio Phase III — Self guided online learning Phase IV — 3 days in Studio All Studio days are 9AM-5PM All online learning phases are self-guided Duration 4-6 MONTHS

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CUT INSIDER

INSIDER

WELLA PROFESSIONALS CARE AND STYLING DISCOVERY

INSTAGRAM 101 VIRTUAL An Instagram guide for hair professionals. If you’re looking to build your clientele, an educator trying to fill your classrooms, or a salon owner seeking to support your employees to grow the salon business—this class is designed to develop your entire Instagram plan.

A product knowledge overview of Wella Professionals Care and Styling. Discover our latest innovation, Ultimate Repair. Learn about the various Care services and retail opportunities available.

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1 HOUR

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1.5 HOURS

INSIDER

SEBASTIAN DISCOVERY Enable your creativity through understanding Sebastian liquid tools and gain confidence in proper product recommendations for your clients.

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1 HOUR

SPECIALIST

SPECIALIST

CUT CRAFT I

CUT CRAFT II

Cut Craft I focuses on the fundamentals of consultations and tools while sharpening the knowledge of shapes and actions.

Stylists will deep dive on line and layers while exploring face shapes and fringes for every guest’s suitability.

Building on Cut Craft I, Cut Craft II completes the technical knowledge with a focus on graduation and starts practicing how to combine line, layers, and graduation to create any haircut with perfect suitability.

Price | Wella Rewards Points $920 | 73,600 POINTS

Duration 2 DAYS

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

SPECIALIST

CUT CRAFT III

MULTI CLASS DISCOUNT

Building on Cut Craft I and II, Cut Craft III incorporates free-form cutting, the understanding of wet vs. dry cutting, and razor vs. scissors, and stylists will practice their knowledge on long and short haircuts.

Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase.

Applies to multiple class registrations per person. *Excludes Photoshoots, Expert Certifications & Alumni Events

Price | Wella Rewards Points $920 | 73,600 POINTS

10

Duration 2 DAYS

2 DAYS

STUDIO EXCLUSIVE

ON-DEMAND AT WELLAED.COM

EXPERT

CUT EXPERT The combination of precision and free form-cutting is a true art. In Cut Expert you’ll uncover how to beautifully blend two types of cutting methodology to create the perfect balance of sophistication and creativity. With this detailed knowledge, there is no haircut that you won’t have the confidence to execute with excellence.

Price | Wella Rewards Points $2,500 | 200,000 POINTS

This seminar starts with a look into the science of hair structure and how it influences cut suitability, followed by the practice of advanced cutting techniques to build confidence in creating a stunning look. On the final day, you’ll get to showcase your new skills and understanding of the Elements and Principles of Design in a professional photoshoot with a top photographer, resulting in imagery you can use to update your own portfolio.

Duration 5 DAYS

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STYLE INSIDER

INSIDER

WELLA PROFESSIONALS CARE AND STYLING DISCOVERY

SEBASTIAN DISCOVERY Enable your creativity through understanding Sebastian liquid tools and gain confidence in proper product recommendations for your clients.

A product knowledge overview of Wella Professionals Care and Styling. Discover our latest innovation, Ultimate Repair. Learn about the various Care services and retail opportunities available.

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1 HOUR

Price

Duration 1 HOUR

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

INSIDER

NIOXIN DISCOVERY Build up your knowledge and understanding of scalp and hair health. Expand your service menu and approach to thinning hair, experiencing fragile hair, sensitive scalp, and breakage.

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1 HOUR

SPECIALIST

SPECIALIST

STYLE CRAFT I

STYLE CRAFT II

In Style Craft I, you will be immersed in the building blocks of styling that make up any design. Learn the fundamentals of how to work with hair as a fabric, starting with prep to foundational blow-dry techniques and choosing tools designed to create your finished look.

Building on Style Craft I and the styling fundamentals, Style Craft II focuses on transforming the hair fabric through the use of ironwork and the art of dressing to expand the range of shape and texture in every style.

Price | Wella Rewards Points $920 | 73,600 POINTS

Duration 2 DAYS

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

SPECIALIST

STYLE CRAFT III

MULTI CLASS DISCOUNT

Building on the foundational knowledge of Style Craft I and II, Style Craft III expands further into the world of styling and learning to control the hair fabric and create classic hairstyles, as well as modernize these timeless looks through additional finishing techniques.

Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase.

Applies to multiple class registrations per person.

Price | Wella Rewards Points $920 | 73,600 POINTS

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Duration 2 DAYS

*Excludes Photoshoots, Expert Certifications & Alumni Events

2 DAYS

STUDIO EXCLUSIVE

ON-DEMAND AT WELLAED.COM

EXPERT

STYLE EXPERT Join our growing community of top stylists elevating the industry’s image and expertise! Style Expert is for the most passionate stylists who are seeking to challenge themselves to further develop their craftsmanship while training their eye as an artist. This seminar will elevate your professionalism and client satisfaction, helping to increase revenue and boost your creative confidence.

Price | Wella Rewards Points $2,500 | 200,000 POINTS

From learning the chemistry and physiology of hair to a better understanding of the Elements & Principles of Design, you’ll learn all the tools needed to create a cohesive look.

On the final day, you’ll get to showcase your skills with an in-studio photoshoot with a top photographer. Each stylist will create a look on a live model paired with an editorial makeup artist, resulting in imagery you can use to enter competitions or simply update your portfolio.

Duration 5 DAYS

13

15 SEMINARS

COLOR MULTI CLASS DISCOUNT

RED FORMULATIONS UNLOCKED

Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase.

Applies to multiple class registrations per person.

Reds and coppers continue to be front of trend & highly requested throughout the seasons. We know that reds can be tricky to navigate, confidently; in this course you will gain the knowledge to fearlessly create bespoke, expensive looking reds and tackle any red transformation with ease. This seminar includes intensive, interactive theory covering key principles for lifting, depositing, glossing, & more, as well as a hands-on workshop to be able to put your learnings into practice.

*Excludes Photoshoots, Expert Certifications & Alumni Events

Price | Wella Rewards Points $520 | 41,600 POINTS

Duration 1 DAY

CREATIVE COLOR UNLOCKED

#TRENDING COLOR

As stylists and colorists, we are artists at our core. This seminar will allow you to take your color knowledge to the next level, unlocking your artistic potential through bespoke formulation with a pantone focus, and placement centered around cause & effect. As you navigate through this 1 day seminar, you will enhance your creative formulation approach and gain the confidence to create any shade you envision. As part of our Unlocked series, this seminar is one step into a deep dive of formulation craft.

Learn today’s top techniques and trending shades, from subtle to expressive color formulations and placement. With live demonstration and a hands-on workshop, you’ll give your clients the most popular color trends, and study techniques including foil, balayage, color melting, color blocking, and other creative formulations base on current trends.

Price | Wella Rewards Points $520 | 41,600 POINTS

Duration 1 DAY

Price | Wella Rewards Points $520 | 41,600 POINTS

Duration 1 DAY

BALAYAGE & BEYOND In this course, you’ll master key techniques to customize the perfect Balayage look for every client. Learn color melting and root shadowing, softening/breaking the base for seamless blend, proper back combing and diffusing highlights, the mechanics for perfect lightener application, combining foils, and freehand painting for a complete Balayage look.

Price | Wella Rewards Points $920 | 73,600 POINTS

Duration 2 DAYS

PLATINUM & BEYOND The perfect platinum is one we continue to aspire to create and our clients continue to request. In this seminar, you’ll learn everything you need to achieve an even, long-lasting results while maintaining the health of the hair. This seminar includes demonstrations and hands-on workshops covering thorough consultation, correction techniques, proper toning, and so much more.

Price | Wella Rewards Points $920 | 73,600 POINTS

16

Duration 2 DAYS

COLOR, CUT

STUDIO EXCLUSIVE

ON-DEMAND AT WELLAED.COM

COLOR PATTERNS IRL ONLINE In this 3-hour virtual, hands-on session, you will learn how to customize color placement for each of your clients. Spark creativity with a fresh approach to color placement using sectioning, shapes and patterns to create unique yet salon-friendly looks for Real Life.

Variations of techniques covered in this class will include foil, balayage, color melting and color blocking. You’ll learn how to mix and match different sectioning, shapes and patterns to create your own end look influenced by placements of popular hair colors.

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

3 HOURS

COLOR MELTING In this 3-hour virtual, hands-on session, you will learn how to properly execute smudging, color melting and root shadows by understanding the fundamentals of toning and how to work with underlying pigment to successfully incorporate these techniques into your work behind the chair. This class will also clarify what products are ideal to use for each technique. You’ll understand key points of difference between root smudge and color melt so that you can pick which one is appropriate for your client. Each Signature Artist will deliver their own finished look and work with you on the techniques used.

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

3 HOURS

FOIL VS BALAYAGE

#TRENDING CUT & COLOR

Foil? Balayage? Or Both? Explore what techniques are best suited for your clients desired end result. Gain an understanding of the differences between the two and how they come together beautifully for a complete look. Each Studio Signature Artist will deliver their own finished look and work with you on the techniques used.

Give your clients a complete look with the latest Cut & Color! We’ve worked with social media experts and trend labs to identify the #Trending looks. Through live demonstration & a hands-on workshop, you’ll learn how to combine cuts & colors of the moment for a high impact total look.

The #Trending series of seminars can be booked individually or as a series, giving you real-time looks across color, cut & style.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

$300 | 24,000 POINTS

3 HOURS

$520 | 41,600 POINTS

Duration 1 DAY

#TRENDING CUT

#TRENDING CUTS ONLINE

Learn the hottest haircuts of the moment, based on the most up-to-date #Trending review. With live demonstration and hands-on workshops, you’ll gain real time understanding of contemporary looks across color, cut & style, and study precision and free form cutting, tool selection for each technique, and adapting modern trends based on client suitability.

Learn to use a range of cutting techniques from classic to free form texturizing techniques to create the latest haircuts. You will walk away with an understanding of at least three different cutting techniques used in one #Trending Haircut. Each time this class is offered you will learn different techniques and looks.

Price | Wella Rewards Points $520 | 41,600 POINTS

Duration 1 DAY

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

3 HOURS

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EXPERT ALUMNI EVENT The Wella Studio Alumni Event is a prestigious gathering that brings together top-tier stylists who have completed an Expert Certification at the Wella Studios. This exclusive event serves as a platform for these skilled professionals to connect, collaborate, and showcase their talents in the world of hairdressing. With networking opportunities, hands-on workshops, and inspiring presentations, this event celebrates the dedication and creativity of Wella’s most accomplished Alumni, shaping the future of hairdressing one strand at a time.

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CUSTOM SEMINARS At Wella Studio, we understand that every salon is unique, with its own set of challenges and aspirations. That’s why we offer custom seminars designed to cater to the specific needs of salon owners and stylists alike, helping them not only enhance their technical skills but also build a thriving business. Our tailored seminars provide a personalized learning experience, focusing on areas such as advanced color techniques, train the trainer formats, photoshoots, and inspiration based seminars. Discover the complete Wella portfolio, encompassing Wella Professionals, Sebastian Professionals, Nioxin Professionals, Clairol Professionals, OPI, and ghd.

Through these seminars, salon professionals have the opportunity to delve deep into topics that directly impact their success in the industry. Whether it’s focusing on the latest color trends, refining cutting-edge styling techniques, or implementing salon specific requests, our Signature Artists provide invaluable insights and hands-on guidance every step of the way.

By investing in the growth and development of salon teams, the Wella Studio’s custom seminars empower participants to stay ahead of the curve, delight their clients, and achieve their business goals. With a blend of practical knowledge and creative inspiration, these seminars serve as a catalyst for elevating both technical expertise and salon profitability.

For more information contact Studio Registration at studioreg@wella.com to begin planning your custom seminar today!

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STUDIO EVENTS Step into the world of beauty innovation and creativity at the Wella Studio, where every event is an opportunity to ignite inspiration and elevate the artistry of hairdressing. Nestled in the heart of Calabasas, the Wella Studio serves as a dynamic hub for the industry’s finest professionals and enthusiasts alike.

EXCLUSIVE PRODUCT LAUNCHES At the Wella Studio, anticipation fills the air as we unveil the latest breakthroughs in hair care and color.

From cutting-edge technologies to revolutionary formulas, our exclusive product launches set the stage for innovation, offering attendees a firsthand glimpse into the future of beauty.

LOOK AND LEARN EVENTS Experience the magic of transformation during our Look and Learn events, where education meets entertainment. Led by renowned experts, these immersive sessions combine live demonstrations with in-depth tutorials, providing invaluable insights into the latest trends and techniques shaping the world of hair fashion.

CREATIVE NIGHTS What’s the secret to predicting the future? Creating it. That’s why Wella is celebrating those who style the new and now with Creative Nights, where artists come together to unleash their creativity, get inspired, and be among the first to try our exciting innovation. At Wella, we believe the fusion of craftsmanship, artistry, science, and community are the key to building a sustainable business behind the chair.

Break rules. Spark trends. Work together. And never wait for tomorrow, but always PROject The Now. OPEN HOUSE Step into the world of Wella Studio’s exclusive Open House event, an invitation-only occasion crafted for discerning stylists and salon owners eager to experience best in class education at our cutting-edge facilities firsthand. As our honored guest, you’ll have the unique opportunity to explore our state-of-the-art space, immerse yourself in our innovative educational resources, and connect with industry-leading educators and fellow professionals.

At the Wella Studio, every event is more than just an occasion—it’s a celebration of passion, creativity, and the boundless potential of beauty. Join us as we redefine the art of hairdressing and inspire a new generation of trendsetters to shine.

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WELLA REWARDS Wella Rewards is an exclusive loyalty program focusing on three pillars: Rewards, Community & Education to unite, inspire and grow our customers driving inclusivity and partnerships.

PARTNERSHIP REWARDS Wella Rewards allows you to earn points from your first dollar spent with Wella. The points are redeemable on a wide range of tools, gifts, education, and experiences that you can use to accelerate your business growth.

A UNITED COMMUNITY The program is crafted to unite our community of likeminded professionals across regional, national, and international events, from regional business networking Retreats to International Shows & Events, and once in a lifetime experience around the globe.

INSPIRE EDUCATION Craft building certification and creative class offerings that gives you the opportunity to share and reapply from industry icons and access exclusive content to drive your business and team forward.

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PAYMENTS & POLICIES Wella Studio Payments and Policies WHAT IS YOUR CANCELLATION POLICY? Cancellation requests must be made in writing at least 30 days prior to scheduled seminar date and is entitled to a refund by emailing us at studioreg@wella.com. If a cancellation is made after the 30 days, you will receive a credit to reschedule, which must be used within 30 days.

One reschedule is allowed per calendar year. If you do not show up to your scheduled seminar without contacting us first, you will not receive a refund nor be able to reschedule. Occasionally, course content will change as a result of new information and product development. Studios reserve the right to update their courses and guest stylists without notice. This is not applicable to Payment Installment Plans.

WHAT IS YOUR RESCHEDULE POLICY? If you need to reschedule, please email us at studioreg@wella.com. You will receive a credit to reschedule, which must be used within 30 days. One reschedule is allowed per calendar year.

If you do not show up to your scheduled seminar without contacting us first, you will not receive a refund nor be able to reschedule.

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SHOP WELLA STUDIO MALL Shopping at the Wella Studio Mall for all your hair needs ensures you have access to a wide selection of high-quality products. With a variety of renowned and exclusive brands, you can find the best products hand selected to support all your stylist needs.

Products include such brands as Y.S. Park, Ibiza Brushes, and Mizutani scissors.

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Visit WellaEd.com for more information.

Follow us @TheWellaStudio to get inspired and elevate your craft.