Newsletter Volume 17
August
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Dear Entravision employee, Welcome to the seventeenth edition of our newsletter. Like in our previous editions, we want to continue our goal of communicating relevant news to all of our employees and keeping them well informed on events that are taking place within the Company. Once again, I encourage you to read our newsletter thoroughly. Enjoy! Saludos, Walter
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PULPO
SUCCESS STORIES
For the 4th year in a row, Ad Age has ranked Pulpo as the #1 Hispanic Ad Focus Network, reaching 27M monthly unique visitors. As you can see from the table below, our competitors cover just a small fraction of the market reach Pulpo can deliver to clients, most of them representing distant first, second or third places. This #1 position is the outcome of hard work and commitment to make Pulpo a world-class company. We should all be very proud of our effort and dedication as we continue to achieve great objectives together.
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#
Ad network
Unique visitors
Percent reach*
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Pulpo Media
27,663
2
Prisa Brand Solutions – potential reach
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Hispanic composition Percent
Index
12.6%
14.6%
121
15,221
6.9%
16.1%
134
Mobvious
14,352
6.5%
16.4%
136
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Fullscreen Mexico – potential reach
14,136
6.4%
16.1%
134
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H Code Media
5,788
2.6%
41.8%
348
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ImpreMedia Impower
5,149
2.3%
26.5%
221
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Univision Digital Network
4,319
2.0%
47.8%
398
Yahoo Audience Network
ENTRAVISION
SUCCESS STORIES
LAS VEGAS With a New Business win this summer, Cliff Gould closed Marketon Supermarkets! Following through as one of our Senior IMSCs, Cliff successfully approached the development of this account by placing an emphasis on acting as a true consultant with this client. From the onset, Cliff garnered an 80% share of the client’s TV and 50% of the radio budgets. Soon after, Cliff successfully overtook 100% of the client’s television budget by closely monitoring the volume of their initial schedules not airing on Telemundo due to their poor spot placement. Cliff worked closely with our digital, promotions and creative services teams to come up with the “Marketón por la Educación” initiative and launched the First Annual Student of the Month Awards in conjunction with our local public schools. This campaign includes on-air promotional messaging and a dedicated landing page for online nominations: www.MarketonPorLaEducacion.com. This important initiative garnered an additional investment in sponsorship revenue. The campaign launched on August 20th. Within the first 72 hours about 60 entries were submitted. The client is beyond thrilled with the results. All in all, Cliff has almost doubled the Marketon monthly investment for the remainder of this client’s annual. We are proud of Cliff’s efforts in providing unique solutions to a new advertiser while placing Entravision Communications as an important community partner in support of Education in Las Vegas!
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ENTRAVISION
AWARDS AND NOMINATIONS
San Diego
Tampa Bay
We would like to congratulate Entravision San Diego and the employees below for their Emmy Awards! They won awards in these two categories:
Congratulations to Filippo Ferretti, Multimedia Journalist for Entravision Tampa Bay, for winning an award for a report about the Seminole Heights Serial Killer.
General Assignment Report- No Time Limit Sobreviviendo una Tragedia Marco Serrano, Carlos Castillo
He received the award at the Society of Professional Journalist Awards on August 4th in Miami, Florida.
Video Essay (Single Camera Only) Nuestros HĂŠroes Humberto Gurmilan, Paulina Castro
He also had the opportunity of visiting the Univision Network station and meeting Univision’s National News Anchor Jorge Ramon.
Thank you all for your exemplary hard work and dedication in producing award-worthy news stories. 6
JULY
CHAIRMAN’S CIRCLE The Entravision’s Chairman’s Circle Award recognizes our top Sales Producers. These individuals are dedicated and passionate about what they do. Month to month they are making superior sales achievements to Entravision’s top line sales growth. Every IMSC invited to the Chairman’s Circle each month has met at least 100% and 105% respectively of their Digital and Broadcast Goals. Thank you for your contributions, exemplary results and dedicated performance.
RANK
NAME
MARKET
DIGITAL %
GOAL %
Tier: 1 1 2 3 4 5 6 7 8 9 10 11
Marty Avila Kim McFadden Janie Garcia Eddie Herrera Monica Gonzalez Patricia Miller Myrthala Sauceda Carolina Yumiseba Cliff Gould Gabriela Moseman Pedro Armenteros
Los Angeles Orlando McAllen Los Angeles Monterey El Paso McAllen Denver Las Vegas San Diego Orlando
669 138 103 107 137 271 101 100 304 206 178
272 141 137 131 125 115 110 110 108 106 106
Jose Lora Josefina Huerta Yadira Rodriguez Eva Esparza Jody Murray Abrahan Lariz David Acosta Bob Ryder Erica Atencio
Palm Springs Palm Springs El Centro Phoenix Sacramento Sacramento Phoenix Sacramento Phoenix
159 192 120 247 167 236 534 135 114
443 222 132 116 115 111 109 109 108
Jorel Claudio Rudy Gudiel Elena Soriano
Hartford Stockton Hartford
172 100 222
117 115 113
Tier: 2 1 2 3 4 5 6 7 8 9
Tier: 3 1 2 3
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JULY
HONORABLE MENTIONS RANK
NAME
MARKET
GOAL %
Tier: 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
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Lili Reyes Thelma Abril Jesus Carmona Carmen Chavez Rebecca Navar-Stepashkin Eleonora Sanchez Jeremy Olguin Brian Flath Eva Guzman Veronica Plascencia Ofelia Munoz Cindyra Mayo-Rosales Yadira Hernandez Jill Clark Claire Arredondo Isella Antillon Deborah White Isaac Hernandez Camilo Calderon Samuel Bernal Noemi Vasquez Celeste Zamora Julio Obediente Arlene Rivera Melba Gutierrez Lissette Gutierrez
Sacramento Las Vegas El Paso Albuquerque El Paso Phoenix Albuquerque Palm Springs El Paso Monterey El Paso Los Angeles Orlando Denver Corpus Christi Midland El Paso McAllen Tampa Denver Midland Reno Tampa Tampa McAllen El Centro
174 152 144 131 125 124 123 121 119 114 113 111 110 110 109 108 108 106 105 105 104 104 102 101 100 100
ENTRAVISION
DAZZLES ORLANDO
DENVER
Entravision Orlando started the summer with its concert series, Salsa y SazĂłn, this time featuring El Gran Combo de Puerto Rico at the House of Blues Orlando. 98.1 Salsa y Mas made sure that Orlando got on their feet and danced to the salsa tune. With an aggressive on-air and grassroots promotion, over 1,400 Central Floridians came to enjoy their great music.
Entravision Denver was a sponsor at this year’s Adams County Fair on August 5th. The event had record crowds this year!
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ENTRAVISION
DAZZLES SACRAMENTO This month, Entravision Sacramento’s La Tricolor crushed it again at the annual Yolo County Fair in Woodland, California. Over 7,000 people attended the family friendly event. Check out the fun!
On August 21st, up-and-coming Nashville country musician, Riley Green, visited Entravision Sacramento’s 101.9 The Wolf for a Meet and Greet with fans and a live performance at the Wolf Den. Click below to listen to his interview with Tracy Leighann Brimmer and his live performance of “Same Old Song.” Interview:
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Performance:
WE ARE FAMILIA THE LEADING MULTIPLATFORM
HISPANIC MEDIA COMPANY 11.
ENTRAVISION
SUPPORTS 11TH ANNUAL NATIONWIDE CHILDREN’S MIRACLE NETWORK RADIOTHON Entravision raised $3.1 million during its 11th annual Radiothon fundraiser for the Children’s Miracle Network Hospitals! The 24/7 uninterrupted live stream on http://www.unmillonparalosninos.com kicked off on Thursday August 2nd and ended on August 4th. The Radiothon featured Entravision’s top nationally recognized radio talent from syndicated shows. The donations will be utilized by local children’s hospitals to help fund critical treatments, healthcare services, pediatric medical equipment and charitable care, as well as to provide treatment to low-income patients. THANK YOU to our Entravision teams for making this year’s Radiothon a success!
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ORLANDO On August 4th, Entravision Orlando’s Univision and 98.1 Salsa y Más kicked off their annual back-toschool event at the Oviedo Mall. Over 10,000 people came to enjoy the festivities and pick up backpacks and school supplies! Our audience and listeners also took advantage of free haircuts. All of our On-Air personalities, JR “Al Aire,” JJ Cardona “El Papurri,” Esthermi “La Lobita,” and DJ Frankie G from 98.1 Salsa y Más broadcasted live, inviting our listeners to stop by the mall and get a sneak peak of what was planned for the day. Luis Mercado, Marielkis Salazar, Ambar Rincon and Paul Gamache from Univision Orlando interacted with the community while inviting followers via live cut-ins through our airwaves and through Facebook live to join us at the festivities occurring at the Oviedo Mall.
ENTRAVISION
SUPPORTS MCALLEN
MIDLAND/SAN ANGELO
On August 17th, Entravision McAllen held the 2018 Community Health and Wellness Expo and Back to School Supply Giveaway at the Knapp Conference Center in Weslaco, Texas. Thanks to the Entravision McAllen staff, McAllen sponsors, and volunteers, one thousand back-to-school starter kits were given away to needy students in the Rio Grande Valley. The Expo included a variety of free resources and activities for the community, such as health screenings, zumba and line dancing classes, and educational resources. The event was promoted on all of Entravision McAllen’s social media platforms and was a great success!
Entravision Midland/San Angelo had a successful Backto-School event with the Hanna Law Firm on August 16th. They teamed up and gave away 100 backpacks with school supplies. Hanna Law Firm provided pizza, drinks and balloons. Thanks to all of the staff for making the event a success!
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ENTRAVISION
SUPPORTS SACRAMENTO
LAREDO
On August 10th, Entravision Sacramento’s La Tricolor, La Suavecita, Hot and The Wolf teamed up for the Blood Source annual blood drive. This is the 8th year that Entravision Sacramento has been involved!
Entravision Laredo and MetroPCS teamed up in August for a successful school supply drive. In three days, Entravision Laredo and MetroPCS gave out over 500 bags! Even the 100 plus heat did not stop parents and their kids from coming to the event. This is a long running sales promotion that IMSC Minelly DeLeon has successfully maintained for the last 5 years resulting in a wonderful way to give to the community!
Also in August, Sacramento’s The Wolf, Hot, La Tricolor and La Suavecita teamed up with Hoblit Dodge and the Red Cross to raise money for victims of the Carr Fire and Mendocino Complex Fires in Northern California. Over $1,100 dollars in cash were raised that day. Online donations and $100 of every car sold is being donated by Hoblit through Sept 4th. Check out Wolfie and the team’s fundraising efforts:
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ENTRAVISION
ENTRAVISION AYUDA
SANTA MONICA On Saturday August 18th, Zack Foster, Sharishta Pearson, and Lindsay Baird from Entravision Santa Monica volunteered at the 2nd Entravision Santa Monica beach cleanup. This month’s cleanup was at Playa del Rey with the organization Heal the Bay. Two hundred thirty seven volunteers showed up to the event and picked up 191 pounds of trash!
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WELCOME
NEW EMPLOYEES
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COCINA L.A.
DENVER
WICHITA
Shelly De Leon
Amnia N. Tvrtkovic
Javier Villegas
VP Integrated Marketing
Integrated MKT Solutions Consultant
Integrated MKT Solutions Consultant
LAS VEGAS
LOS ANGELES
MCALLEN
Doninyer A. Zapata Uribe
Roy Lopez
Santiago S. Rodriguez
Multimedia Journalist
Image Director
Multimedia Journalist
PULPO ARGENTINA
MONTEREY
PULPO ARGENTINA
Guillermo Mendez
Tiffany Del Aguila Talavera
Marina A. Ronchese
Multimedia Journalist
AR Execution Jr. Analyst
AR S Client Services Account Manager
WELCOME
NEW EMPLOYEES
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SAN DIEGO
SANTA BARBARA
TAMPA
Zurisadai Ayala
Ronald A. Ramos
Accounting Assistant
Flora Rodriguez Sales Coordinator
TAMPA
TAMPA
Rita M. Sibaja Calderon
Scott Eiler
Multimedia Journalist
Chief Engineer
Master Control Operator
ENTRAVISION
BABIES Entravision would like to congratulate the following employees on the birth of their children. We wish you and your families a lifetime of joy and happiness!
SARAH TACCONE National Sales Manager, Dallas, TX Baby girl Vivian Marie Taccone born on June 22nd.
IVELISSE PADILLA IMSC, Orlando, FL Baby boy Noah born on June 25th.
LUIS LERMA Promotions Manager, Denver, CO Baby boy Mateo Jesus Lerma born on August 1st.
MARCO MEDINA DJ, McAllen, TX Baby girl Maria Esperanza born on August 15th.
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ENTRAVISION
BABIES
CINDYRA MAYO-ROSALES IMSC, Los Angeles, CA Baby girl Alessia Grace Rosales born on August 15th.
MAURICIO JARAMILLO Managing Editor, Denver, CO Baby girl Sofia Jaramillo-Hellal born on August 15th.
ANA ESCOBAR Digital Content Director, Los Angeles, CA Baby boy Noah Currea Escobar born on August 17th.
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ENTRAVISION
ANNIVERSARIES Entravision would like to recognize the employees below that have reached milestone anniversaries with the company in August. Thank you for your years of service and dedication!
1 YEAR
5 YEARS
Romelia Palomo
Jesus Lopez
Accounts Receivable Spec
Chief Engineer
Alondra Garcia
Emilio Duarte
Content Editor
Engineer
Leonard Reyes
Genaro Cruz Martinez
Engineering Assistant
Technical Director
Melissa Marquez
Teddy O. Scoggins
Integrated Marketing Solutions Consultant
Traffic Manager
Deidre Drewes Integrated Marketing Solutions Consultant
Abrahan Lariz
10 YEARS
Integrated Marketing Solutions Consultant
Norberto Rasgado
Nelson M. Galicia
Integrated Marketing Solutions Consultant
Format Manager
Felix R. Santa
Martin J. Avila
Master Control Operator
Integrated Marketing Solutions Consultant
Xang Yang
Juan A. Nunez
Master Control Operator
Production Assistant
Zelma P. Rios
Veronica Avila
Multimedia Journalist
Senior Vice President Integrated Marketing Solutions
Javier Guerra Multimedia Journalist
Judith J. Rayo
15 YEARS
Multimedia Journalist
Jacqueline Medina
Mario M. Carrera
Multimedia Journalist
Chief Revenue Officer
Pedro Chaparro
Claudia T. Montiel
Technical Director
Content Editor
Edward M. Herrera Integrated Marketing Solutions Consultant
25 YEARS Nestor Rocha VP of Programming 20
ENTRAVISION
EMPLOYEE ASSISTANCE PROGRAM As a reminder, full-time employees enrolled in Colonial Group Term Life insurance have access to the Employee Assistance Program (EAP) through Colonial. The EAP provides free confidential counseling and resources via phone, in-person or online chat for a variety of issues. Read the flier below for more information about the program and how to access it.
CLICK HERE TO DOWNLOAD THE PDF
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August
We would like to thank all Entravision employees and express our gratitude for continuously contributing to Entravision’s success. Let’s continue to work together to achieve all of our goals for 2018!
CONTACT US: hr@entravision.com
2425 Olympic Boulevard Suite 6000 West, Santa Monica, CA, 90404, USA
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