OCTOBER 19, 2026 5:00-6:00PM SNEAK PEEK 6:00-9:00PM MAIN EVENT
CHELSEA INDUSTRIAL 535-551 W 28TH ST, NYC
PURE PERFECTION
A revolution in permanent no ammonia haircolor
WELLA X F1 ACADEMY Hair, at full throttle
DISCOVER & CELEBRATE Enjoy hors d’oeuvres and drinks while experiencing our latest innovations
AN EVENING WHERE BEAUTY MEETS PERFORMANCE Please join us for House of Wella New York, as top talent from Wella Professionals and Sebastian Professional take the stage to share their visionary artistry with our hair community
PROGRAM 5:00PM-6:00PM Media & VIP Previews
6:00PM-9:00PM Reception, Show, and After Party HOUSE OF WELLA brings together a community driven by craft, creativity, and connection. It is a space where ideas are shared, skills are developed, and new directions in hair are explored through a collective experience.
VISIONARY HAIR ARTISTRY
ACCELERATING CREATIVITY
DRIVING INNOVATION
ANTHONY COLE
SEBASTIAN PROFESSIONAL GLOBAL AMBASSADOR
20 CATERING BY 26 PINCH FOOD DESIGN
CULTIVATE COMMUNITY
ERIK THRANE
JAMES EARNSHAW
WELLA SIGNATURE ARTIST
WELLA PROFESSIONALS GLOBAL AMBASSADOR
WELLA SIGNATURE ARTIST
SEBASTIAN PROFESSIONAL LOS ANGELES CREATIVE AMBASSADOR
MARYLLE KOKEN
REYNA XYDIS
ROSI MERCEDES
SHAY DEMPSEY
SONYA DOVE
TOMMY GENTILE
ZACH MESQUIT
JESSICA STRANIERI
TRENDVISION AWARDS
BRIANA CISNEROS
WELLA PROFESSIONALS GLOBAL AMBASSADOR
SEBASTIAN PROFESSIONAL GLOBAL ARTISTIC DIRECTOR
WELLA PROFESSIONALS GLOBAL CREATIVE ARTIST
WELLA PROFESSIONALS GLOBAL TOP ARTIST WELLA PROFESSIONALS ANZ CREATIVE DIRECTOR
WELLA SIGNATURE ARTIST
WELLA PROFESSIONALS DESIGN TEAM ARTIST
WELLA PROFESSIONALS CHIEF BLONDING OFFICER
DRESS CODE
MAKE IT YOU BLACK, WITH A TOUCH OF RED
CONNECT WITH US 2
@WellaEducation
Wella Education
Wella Education
@wellaeducation
Wella Education
wellaed.com 3
PURE PERFECTION A revolution in permanent no ammonia haircolor.
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CHANGE LIKE A PRO The No.1 Salon Color Brand in the World* Trusted by Professionals.
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*Based on Wella Master Brand USD sales on the 2025 Professional Hair Care Global Series for the hair coloring products category published by Kline.