Blondor Signature Blondes Tech Guide

Page 1

BLONDOR *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. TECHNICAL E-BOOK
LIGHTENING SUPERHEROES 1 CARING & MAINTAINING
SOLUTIONS
POWER OF LIGHTENING 4 3 2
THE
TONING
THE
CONTENTS

Meet the SUPERHEROES

We believe the real superheroes are the hairdressers! The Blondor range is here to enhance their skills and help offer the best blonde results possible, giving their clients their best blonde yet!

BLONDOR the expert LIGHTENING RANGE

Blondor is the award-winning favorite of hairdressers around the world, a product range that supports any lightening service, helping transform every client into their best blonde possible!

Offering reliable and controlled lightening. The Blondor range allows stylists to achieve excellence across the full blonde spectrum.

BLONDOR the expert LIGHTENING RANGE

WHY BLONDOR?

Blondor’s success story begins with its debut in 1933. It has reached millions of hairdressers worldwide and has received recognition and awards since.

Then

Suitable for all hair textures and types, Blondor continues to push boundaries with its innovation in lightening technology.

Now

Loved Around THE WORLD

I love working with the Blondor range for all my lightening techniques, as a freelance hairdresser I need a product that is going to perform, not only in lift performance but also in the consistency of the product to work with every day.

James Earnshaw, UK

BlondorPlex is my hero lightener for all my techniques, where I need more lift and to maintain the hair condition.

Zach Mesquit, USA

MAGMA is a must have for super quick, easy results that lift and tone in one step!

Matthias Herzberg, Germany

I love to use Blondor Freelights for all my painting services for super quick, speedy, saturated painting.

Matthias Herzberg, Germany

I can’t live without Blondor Soft Cream Blonde for my scalp applications; the consistency is so beautiful to apply and it does not swell, so it’s just perfect to avoid overlapping.

Christel Barron-Hough, UK

Lightening Products MULTIPLE TECHNIQUES

Blondor

BlondorPlex

Product benefits Techniques How to use

• On scalp

• Our most advanced lightener for maximum lift.

• Anti-Brass Complex.

• Built-in Plex Technology for up to 97% less breakage.*

• NEW Vegan formula.

*When

Up to 9 levels of lift

Blondor Multi Blonde

Up to 7 levels of lift

Blondor Soft Cream

Up to 7 levels of lift

Blondor Extra Cool Blonde

Up to 7 levels of lift

Blondor Freelights

Up to 7 levels of lift

• Controlled, reliable and clean lift.

• Anti-Brass Complex.

• Creamy consistency.

• Off scalp

• In foil

• Color correction

• Oil-infused white cream lightener.

• Anti-brass complex.

• Scalp protecting lipids.

• On scalp

• Off scalp

• In foil

• Color correction

• Formulated to lighten and deposit a cool matte tone at the same time.

• Creamy consistency.

• On scalp

• Off scalp

• Color correction

• Clay-based lightener.

• Reduced swelling thanks to ACTIFUSE Network.*

• On scalp

• Off scalp

• In foil

• Color correction

• Off scalp

• Balayage or free hand

• Color Correction

1 :1.5 OR 1:2

Up to 50 minutes, No Heat

1 :1.5 OR 1:2

Up to 50 minutes, No Heat

1 :1.5 OR 1:2

Up to 50 minutes, No Heat

1 :1.5 OR 1:2

Up to 50 minutes, No Heat

1 :1

UP TO 1:3

Up to 50 minutes, No Heat

using WellaPlex N°2 with BlondorPlex, vs. BlondorPlex alone.
*Vs. Blondor Multi Blonde Powder Blondor Extra Cool blonde, Blondor Soft Blonde
Cream.

Lightening Products MULTIPLE TECHNIQUES

Blondor

MAGMA

Up to 6 levels of lift

BlondorPlex Cream Toner

Up to 1 level of lift

Permanent Liquid Toners

What it is Techniques How to use

• Lightening system that allows lightening and toning in one simple step.

• For both natural and previously colored hair.

• Off scalp

• In foil

• Balayage or freehand

• Color correction

• Pre-mixed with Plex technology for up to 90% less breakage.*

• Express toning.

• Base break with Welloxon 3%.

• Low ammonia content to gently break through warmth.

*Instrumental testing measuring combing resistance of BlondorPlex Bleach + BlondorPlex Permanent Cream Toner vs. BlondorPlex Bleach alone.

• Express toning with Plex

• Express toning and base breaking

1 :1.5

1 :1

For Reds 40-60 minutes For Blondes 20-40 minutes No Heat

1 :2

• Quick, reliable and gentle on the hair with an even classic blonde whether base breaking or toning.

• On scalp

• Off scalp

• Color correction

• Toning

• Base breaking

Up to 1 level of lift

Blondor Base Breakers

• Up to 1 level of lift

• On scalp

• Off scalp

• Can be intermixed with each other

• Use with Welloxon Perfect 1.9% or 6%

• For all base breaking: Soft to intense tonal deposit

Up to 1 level of lift

Blondor Seal & Care

• Reduces the hairs’ pH after a lightening services.

• Neutralize any remaining lightening ingredients.

• Prepares the hair for toning or glossing.

• Color correction

• Toning

• Base breaking

For perfect color results after lightening and toning services.

5 minutes, No Heat

For more intense blonde toning, while gently lifting the natural hair the same time as toning the lengths and ends.

1 :2

1 :2

5 minutes, No Heat

1 :1

10 minutes, No Heat

Apply to damp hair for 3-5 minutes, then rinse. May be followed with conditioner or treatment.

PASTEL TONING
BREAK
TONING UP TO 1:2
BASE
&

Pair with dedicated DEVELOPERS

5 developer strengths for full lightening control.

PRO TIP

Welloxon Perfect offers full service flexibility with a range of developer strengths from 1.9% to 12%, giving you full control of the speed and quality of lightening. A range suitable for all hair and service types.

For best results, don’t forget to weigh your lightener and developer!

Low developer strengths, like 1.9% & 3% offer gentle lift for full control, even on dark starting levels. Low developer strengths are also ideal for toning and glossing services after lightening.

For open air lightening services with Freelights and MAGMA, the dedicated developers offer precision application with reduced swelling.*

*Vs Blondor Multi Blonde Powder.
BLONDORPLEX

Our most advanced lightener with integrated Plex Technology, offering optimal lightening up to 9 levels of lift, reaching even blonde results with up to 97% less hair breakage.*

THE SCIENCE BEHIND

During lightening, some of the amino-acid bonds are broken causing damage.

Plex Technology helps to rebuild hair bonds following the lightening process for up to 97% less hair breakage.*

Always complete a BlondorPlex service with WellaPlex N°2 before shampooing.

WellaPlex N°2 Bond Stabilizer further strengthens the hair bonds and rebalances the pH factor.

*When using WellaPlex N°2 with BlondorPlex, vs. BlondorPlex alone.
9 UP TO LEVELS OF LIFT
BlondorPlex

How to USE

The creamy consistency is ideal for multiple services.

Mix BlondorPlex with Welloxon Perfect and apply to the hair. Develop for up to 50 minutes.

After desired lift is achieved, rinse thoroughly and apply 2-6 pumps of WellaPlex N°2 Bond Stabilizer. Leave in for 10 minutes. Rinse thoroughly, shampoo and finish with Blondor Seal & Care.

Always complete a BlondorPlex lightening service with WellaPlex N°2.

50 min 10 min
PERFECT DEVELOPERS
1.5 OR 1:2
WELLOXON
1:

Blondor MULTI BLONDE

BLONDOR MULTI BLONDE

Achieve up to 7 levels of even, controlled, reliable lift. Suitable for all hair types including delicate and coily hair textures to achieve clean lift.

THE SCIENCE BEHIND: ANTI-BRASS COMPLEX

The active ingredient in a lightener is called a persulfate. This is responsible for dissolving natural pigment (melanin) and artificial dyes.

Blondor Multi Blonde Powder contains two types of persulfates. One starts the lightening process and, as it slows down, the second activates and completes the development, achieving up to 7 levels of controlled lift.

Persulfate 1

Persulfate 2

During lightening the Anti-Brass Complex reduces brassy tones.

LIGHTENING ACTIVITY DEVELOPMENT TIME
UP TO LEVELS OF LIFT
7

How to USE

The creamy consistency is ideal for multiple services.

Mix Multi Blonde Powder with Welloxon Perfect and apply to the hair where desired lift is required.

Develop for up to 50 minutes. No heat.

After desired lift is achieved, rinse thoroughly, shampoo and finish with Blondor Seal & Care prior to toning services. If using WellaPlex, apply WellaPlex N°2 after rinsing. Followed by shampoo and conditioner.

50 min 45g up to 60g 1.5mL 30g
WELLOXON PERFECT DEVELOPERS OPTIONAL 1: 1.5 OR 1:2
Soft Blonde CREAM

BLONDOR SOFT BLONDE CREAM

An oil-infused white cream lightener that can achieve up to 7 levels of lift. Contains protective lipids for moisture retention, ideal for gentle lightening and chamomile extracts.

Full-head lightening is a huge trend right now. You can create the perfect canvas for anything from platinum blondes to pretty pastels to vivid colors.

1:2

30g 1.5mL 45g up to 60g
1: 1.5 OR
WELLOXON PERFECT DEVELOPERS
7 UP TO LEVELS OF LIFT
Extra Cool BLONDE

BLONDOR EXTRA COOL BLONDE

A unique combination of lightening and cool matte toning

When lightening dark natural or colored hair we expose a lot of warmth.

Blondor Extra Cool is formulated to both lighten the hair while depositing a cool matte tone at the same time.

Perfect to use on its own or intermixed in a 1:2 ratio with your favorite Blondor lightener (not intermixable with MAGMA). Simplify corrective color or aid in creating the perfect canvas for stunning cool blondes.

1: 1.5 UP TO 2 MIXING 30g 1.5mL 30g up to 60g 7 UP TO LEVELS OF LIFT
FREELIGHTS

BLONDOR FREELIGHTS

• Clay based for open air lightening

THE SCIENCE BEHIND: THE ACTIFUSE® NETWORK 7

• Ideal for freehand techniques

• White base to clearly see underlying pigments

• Up to 7 levels of lift

Freelights is mixed as a closed system: In order to obtain the optimal benefits, you need to use Freelights White Lightening Powder together with Freelights Developer – only then you will activate the ACTIFUSE® network.

Polymers will then link with each other to form a flexible and adhesive network. This keeps the mixture in place; allowing for easier spreading, and optimal precision with reduced swelling.

1 Creamy consistency.

2 Flexible mixture for easy spreading.

3 Adhesive clay mass that stays in place, ideal for precision and detailing.

UP TO LEVELS OF LIFT

How to USE

For all off-scalp techniques. Always use Freelights White Lightening Powder together with Freelights Developer – only then you will activate the ACTIFUSE® Technology.

Blondor Freelights has an ideal consistency for precision application, that stays in place during development time.

USER GUIDE 30g 1.5mL 45g up to 90g (recommended 45 grams) 1:1.5 UP TO 1:3

MAGMA

BY BLONDOR

MAGMA

MAGMA pigmented lightening system allows lifting and toning in one simple step, for both foiling and freehand techniques.

Achieve up to 6 levels of lift and unlock maximum creativity of tone with intermixable shades ranging from soft to intense end-results.

Works on both colored and natural virgin hair, for off-scalp application.

THE SCIENCE BEHIND

SpectraLift Technology enables the hair to be lightened from the inside and toned from the outside by direct dyes specifically designed to work in combination with lightening ingredients.

SpectraLift Technology

Traditional Dyes Dyes in MAGMA

6 UP TO LEVELS OF LIFT

How to USE

For all off-scalp creative techniques.

Leave in the hair for 3-5 minutes and rinse thoroughly. Specially designed to use the pH and remove any excess ingredients inside the hair, it will also stabilize the color for long lasting results.

3-5 min 40-60 min 20-40 min
BLONDES REDS FOILING FREEHAND 1: 1: 1.5 1 UP TO 1:2 30g 30g 30g up to 60g 45g

BlondorPlex CREAM TONERS

BlondorPlex CREAM TONERS

THE IDEAL PARTNER FOR ALL BLONDES

Toning perfects my blonde clients even more.

Hairdresser, USA

A dedicated blonde toning solution with PLEX delivers results in 5 minutes. An intuitive compact palette of four shades and one booster for ultra cool neutralization, enabling any blonde look from cool to warm. With a creamy consistency which allows for fast application and fast rinsing.

Toning can make the service so unique that it can make the client very loyal.

Hairdresser, UK

BlondorPlex CREAM TONERS

After lightening services underlying warm tones are always exposed. All Lightening services should be followed with a blonde toning solution.

AN INTUITIVE RANGE OFFERING

› Express blonde toning services, in just 5 minutes.

› Neutralize unwanted warmth and brassiness.

› With up to 90% less hair breakage.*

› Provides balanced and healthy-looking blonde results

*Instrumental testing measuring combing resistance of BlondorPlex lightener + BlondorPlex Permanent Cream Toner vs. BlondorPlex lightener alone.

Discover the SHADE PALETTE

AN EXPRESS TONING PALETTE

COOL SHADES

NEUTRAL-WARM

ULTRA COOL BOOSTER

/16 Lightest Pearl

Neutralize yellow and pale yellow underlying pigments. Reduce unwanted tones for that beautiful bright blonde.

/81 Pale Silver

To reduce warm underlying pigments like orange and orange yellow. It’s more intense than /16, and the lighter the underlying pigment the icier the result.

/96 Sienna Beige

A delicate rose violet, ideal for all underlying pigments. A delicate rose tone is achieved on lighter starting levels. It also has slight depth for warmer underlying pigments for more balanced results.

/36 Crystal Vanilla

Delicate golden beige tones for sophisticated creamy blonde results, ideal of all levels.

/86 Booster

Ultra Cool Booster can be used to intensify neutralization of brassiness and unwanted warmth.

Watch-out: Too intense to use alone.

How it WORKS

A convenient solution for express toning

Wella Professionals’ first blonde toning solution to include Plex Technology delivers results in 5 minutes. An intuitive compact palette of four shades and one booster for ultra cool neutralization, enabling any blonde look from cool to warm. With a creamy consistency which allows for easy application & quick rinse.

Built in Plex Technology for up to 90% less hair breakage.*

This breakthrough creamy formula improves the alignment of cuticles on all hair types and textures, resulting in incredibly shiny and healthy-looking hair.

There's no need to follow with WellaPlex No. 2 Bond Stabilizer.

Anti-brass alkaline formula

BlondorPlex Cream Toners work with a low ammonia content for a gentle shift to break through brass instead of covering it up, perfecting blonde results from roots to ends.

*Instrumental testing measuring combing resistance of BlondorPlex lightener + BlondorPlex Permanent Cream Toner vs. BlondorPlex lightener alone.

BlondorPlex Cream Toners SHADE RANGE

4 TONERS + 1 ULTRA COOL BOOSTER FOR RELIABLE AND EASY TONING SOLUTIONS.

Lightening curve references underlying pigment exposed when lightening.

/16 Lightest Pearl Ideal for light levels to add a delicate pearl, neutralize yellow and reduce unwanted warmth.

Pre-lightened hair

/81 Pale Silver Ideal to neutralize orange or achieve icy cool tones on lighter levels.

/36 Crystal Vanilla Suitable for all levels to add sophisticated creamy golden tones.

/96 Sienna Beige Ideal for all levels to add a delicate rose beige with a touch of violet to balance and compliment neutral to warm blonde.

The color wheel shows which color will neutralize one another.

Ultra Cool Booster Intensify neutralization of brassiness and unwanted warmth. Mix 1-5g per 30g of selected toner. Watch-out: Too intense to use alone.

6/ 5/ 4/ 3/ 2/ darkest brown dark brown reddish/brown reddish/orange orange orange/yellow yellow pale yellow very pale yellow 7/ 8/ ORANGE YELLOW GREEN BLUE VIOLET RE D
9-10
8-9
to
7-8
10/ 9/
Lightened to level
Lightened to level
Lightened
level

How to USE

Carry out desired lightening service using your preferred Blondor lightener, followed by post service treatment.

HIGHLIGHTING FREEHAND

FULL HEAD LIGHTENING

How to MIX

/86 Ultra Cool Booster

WHEN TO USE IT

Use a bottle application for speed.

A scale is recommended for measuring.

Add developer first for easy rinsing.

Ultra Cool Booster can be used to intensify neutralization of brassiness and unwanted warmth. Add 1-5g to 30g of selected toner shade and mix with developer in a 1:2 ratio. Watch-out: Too intense to use alone.

EXPRESS TONING

Quick & reliable premixed with Plex Technology achieve perfectly blended blonde results. ColorMotion+ shampoo and Express Post

For more intense blonde toning, while gently lifting the natural roots at the same time as toning the lengths and ends. Blends demarcation lines, for premium blonde results.

PRO TIP

Extending the development time beyond 5 minutes will create additional neutralization and results may appear deeper and more saturated.

BlondorPlex Cream Toners can be used after BlondorPlex lightener for up 90% less breakage*. For up to 97% less breakage, use WellaPlex No2 after BlondorPlex lightening service, then shampoo and use post treatment before toning.

1.9% 5 minutes
Treatment ColorMotion+ shampoo and Express Post Treatment
5 minutes 3% 1:2
DEVELOPMENT
TREATMENT
PROTECTION EXPRESS TONING + BASE BREAKING 1:2
MIXING RATIO DEVELOPER
TIME POST
EXTRA
*Instrumental testing measuring combing resistance of BlondorPlex lightener.
1 2 :

Easy to MIX easy to USE and easy to RINSE

STEP 1

CHOOSE AND MIX

Small and comprehensive shade palette for ease of choice, mix 1:2

PRO TIP

Too yellow, neutralize with /16

Too orange, neutralize with /81

Enhance golden tones with /36

Balanced neutral to rose beige tones with /96

STEP 2

APPLICATION

Using an applicator bottle for speed, apply toner to damp hair from roots to ends. Comb through.

STEP 3

RINSE

Fast rinsing for energy, water and time efficiency.

Toning solutions for ALL HAIR NEEDS

AFTER LIGHTENING SERVICES, FOLLOW WITH A TONING SOLUTION FOR ALL HAIR TYPES AND TEXTURES.

BlondorPlex Cream Toner

A dedicated blonde toning solution pre mixed with Plex Technology, delivers results in 5 minutes, for perfectly blended blonde results.

Blondor Permanent Liquid Toners

Quick, reliable and gentle on the hair for classic blondes whether base breaking or toning.

Shinefinity Glaze

Zero lift, zero damage for true to tone and reliable color results.

Color Touch Transformational Intense Blonde Toning

Infuse hair with intense color

vibrancy & shine. Quickly neutralize unwanted tones in the hair.

Illumina Color Blonde Toning

Soft transitions with a seamless and luminous result.

Koleston Perfect Blonde Toning

Ultra precision tones with balanced color result.

Toning Benefits

Which brand for BLONDE TONING

• Express toning.

• Pre-mixed with Plex Technology for up to 90% less breakage.*

• A low ammonia content for a gentle shift to break through brass.

• Quick and reliable, true-to-tone results.

• Non-progressive color that won’t over-deposit.

• Intermixable shades plus a Brass Kicker for extra neutralization.

• Offers zero lift blonde toning.

• Allows the natural character of the hair to shine through.

• Formula free of ammonia, silicones, alcohols.

• Transformational intense blonde toning.

• Intense neutralization.

• Gentle and ammonia free.

• Premium results with sheer luminosity.

• Soft transitions due to slight lift.

• Damage protection.

• Broad palette with great neutralizing shades.

• Great root to tip evenness.

• Damage protection.

*Instrumental testing measuring combing resistance of BlondorPlex lightener + BlondorPlex Permanent Cream Toner vs. BlondorPlex lightener alone.

1.9%. Applicator
Bowl & Brush. with Shinefinity activator.
for fast
& Brush
with 1.9%. Quick bottle application even on long or thick hair. with 1.9 %. Bowl & Brush application. with 1.9 %. Bowl & Brush application. Development Time up to 20 min up to 20 min 5-15 min 5-15 min 1 : 1 : 1 :1 1 1
How to Use with 1.9%. Applicator Bottle or Bowl & Brush. with
Bottle or
Bottle
application. Bowl
for precision.
CREAM TONERS

The LOOKS

ULTRA BLONDE WITH BLONDORPLEX CREAM TONER

Before After

Color Formula

Step 1 Lightening

30g BlondorPlex + 45g 1.9%

Full head highlights with diffused roots finished with high-speed toner, for silky soft reflections.

Step 2 Blonde

Progressing developer strength up to 9%

Color Steps

1 Lightening

Work back-to-back foils, using fine weaves. Alternate between creating small and medium root areas for a diffused regrowth. Lighten the ends in between the foils for maximum lightness.

Color Protection and Strength

• Up to 8 weeks color protection.**

2 Blonde toning

Using an applicator bottle for speed, apply toner to damp hair from roots to ends for 5 minutes.

• With WellaPlex blonding agent. For stronger hair.*

#SELENITEBLONDE
ULTRA BLONDE
toning BlondorPlex Cream Toner 60g /16 + 120g 1.9%
*when using Structure+ Mask. **when using Structure+ Mask vs. no treatment.

ULTRA BLONDE

STEP 1

LIGHTENING

Work back-to-back fine weaves at hair line close to the root.

At the crown and sides alternate between creating a small root and a medium size root for a diffused regrowth area.

During the application, apply to the ends for high impact lightness. Apply freehand and isolate with a large foil.

Tip

Use lower strength developer to control lift, increasing developer strength towards crown and top.

After desired lightness is achieved, rinse thoroughly. Apply WellaPlex N°2 and leave in for 10 minutes. Rinse and follow with Shampoo. Treat with Blondor Seal & Care for optimal blonde results.

STEP 2

TONING

Using an applicator bottle for speed, apply toner to damp hair from roots to ends. Comb through, rinse, shampoo and condition.

WITH BLONDORPLEX CREAM TONER ULTRA LIGHTS

Color Steps

1 Lightening

Isolated freehand highlights with blended roots and high-speed toning to create lightness and balance.

Take a zig-zag parting and gently tease the root area with a comb to add softness and blend. Apply lightener to lengths and ends, with full saturation towards ends.

2 Blonde toning

Using an applicator bottle for speed, apply toner to damp hair from roots to ends for 5 minutes.

Intense repair for silky hair

• For up to 95% more resilience against breakage.*

• Helps to repair damaged hair and protects against breakage.

shampoo.

ULTRA LIGHTS
#SUNDIAL
1 Lightening Blondor
2
Color Formula Step
30g Multi Blonde + 45g 3% Step
Blonde toning BlondorPlex Cream Toner 40g /36 + 80g 1.9%
*Vs. non-conditioning
Before After

ULTRA LIGHTS

STEP 1

LIGHTENING

Take a zig-zag parting and gently tease the root area with a comb to add softness and blend.

Saturate the ends and apply less lightener towards the root area for increased softness.

Work horizontally across the top from front to crown. Check lift every 15 minutes.

After desired lightening is achieved rinse thoroughly shampoo and condition.

STEP 2

TONING

Using an applicator bottle for speed, apply toner to damp hair from roots to ends. Comb through, rinse Shampoo and Condition.

The power of LIGHTENING

Full Service OFFERING

EXPERT FOILING

From overall lighter effects to precision placement, highlighting is seen as not only a classic but a professional service mastered by hairdressers. Blondor Multi Blonde and BlondorPlex are worldwide heroes for these services.

FULL HEAD

LIGHTENING SERVICES

Designed for maximum lightness that creates the perfect palette from neutral blondes to beautiful pastels, clean platinum or vivid results. Blondor Soft Blonde Cream is the go-to for full head lightening.

BLONDE TONING

Controlled neutralization for bespoke blonde toning from cool to warm after all lightening services with BlondorPlex Cream Toners a dedicated blonde toning solution with Plex Technology, for shiny & healthy-looking blonde results with up to 90% less hair breakage.*

BALAYAGE

For freehand open-air lightening with sweeping lights for a sun-kissed or dramatic graduation from dark roots to lighter ends Blondor Freelights offers an ideal consistency for precision.

*Instrumental testing measuring combing resistance of BlondorPlex Bleach + BlondorPlex Permanent Cream Toner vs. BlondorPlex Bleach alone.

Understanding LIGHTENING

All Blondor products contain 3 key ingredients:

› Persulphates

› Alkalizing agents

› Hydrogen peroxide (from Welloxon Perfect Developer and dedicated Freelights Developer).

Blondor products contain  two or three types of these high-quality persulfates.

One kick starts the lightening process and as it slows down, the second and third activate and complete the development, allowing the product to achieve up to 7 (or in the case of BlondorPlex, up to 9) levels of controlled lift.

When mixed accurately, these three key ingredients work together to create consistent lightening results, but the hero elements are the persulfates. The quality and amount of the persulfates formulated in Blondor products is what gives them such highly reliable performance.

For best result, don’t forget to weigh your Blondor and developer on a scale.

Lightening is dependent on the strength and quantity of developer mixed. Therefore, using the dedicated developer, correctly mixing and measuring delivers consistent results.

Before After Starting depth After toning

Lightening JOURNEY

Along with the color wheel, the lightening curve is an essential tool that the best colorists from around the world refer to when formulating color & lightening services. The lightening curve provides a colorist with a visual representation of the underlying pigments of each depth of hair color, it will help identify which product and developer strength is suitable for each hair type.

During lightening, the natural and artificial color in the hair is removed and the underlying pigment is exposed, which will range from reddish brown to yellow tones. This will happen during all coloring services but is more visual during lightening services.

6/ 5/ 4/ 3/ 2/ 7/ 8/ 9/ 10/ darkest brown darker brown reddish/brown reddish/orange orange orange/yellow yellow pale yellow very pale yellow
UNDERLYING PIGMENTS STARTING LEVEL

Expert LIGHTENING TIPS

APPLY WITH PRECISION for your best, cleanest results.

APPLY PLENTY OF PRODUCT to ensure the level of lift required and avoid uneven results.

CHECK DEVELOPMENT CONSTANTLY

Starting with a lower strength developer and increasing for control and accuracy.

CONDUCT A STRAND TEST

to accurately predict lightening results and know what’s achievable for each client.

DO NOT OVERLAP LIGHTENER

doing so can cause damage to the hair.

REMEMBER THE MAXIMUM LIFT

Never lighten hair beyond a level 10 very pale yellow, as it will have a negative affect on the condition and structure of the hair. (Depending on the hair, your maximum level of lift may be lower).

THINK “LOW AND SLOW"

Choosing a lower developer to combine with your Blondor product means that you will break down melanin in the hair slowly and gradually. Do not use heat. Do not use a developer higher than 6% on-scalp.

SOLUTIONS
Toning

TONING

THE PERFECT PARTNER FOR ANY LIGHTENING SERVICE IS THE TONING

Toning is a secondary step that is used to reduce warm and brassy tones that are exposed after lightening, to achieve creamy to icy blonde hues.

Before After Lightening

Before Toning

During Toning

After

Or to create bright and playful hues, from soft and pastel to bright and bold.

Lightening to Level 9 After
Fresh Mask
Color
Pink

EXPOSED UNDERLYING PIGMENTS

Knowing how to neutralize unwanted warmth is a professional skill of a hairdresser that helps you succeed with your lightening services.

Underlying Pigment

LIGHTEST BLONDE

VERY LIGHT BLONDE

LIGHT BLONDE

MEDIUM BLONDE

DARK BLONDE

LIGHT BROWN

MEDIUM BROWN

DARK BROWN

DARKEST BROWN

Neutralizing Tone

10/ 9/ 8/ 7/ 6/ 5/ 4/ 3/ 2/
Toning ESSENTIALS
VERY PALE YELLOW PALE YELLOW YELLOW ORANGE YELLOW RED ORANGE RED GREEN GREEN/BLUE BLUE BLUE/VIOLET VIOLET VIOLET VIOLET GREEN GREEN RED RED ORANGE Depth 10/ 9/ 8/ 7/ 6/ 5/ 4/ 3/ 2/

Toning ESSENTIALS

COMPLEMENTARY COLOR

Opposite colors neutralize one another. This is key to remember when toning.

After lightening and before toning, hair appears warmer and darker.

After toning, underlying pigments are neutralized for a beautiful final result.

ORANGE YELLOW GREEN BLUE VIOLET RE D

Wella Professionals NUMBERING SYSTEM

Ash (blue/green)

Matte (green)

Gold (yellow)

Red (warm)

Mahogany (red/violet)

Violet (cool)

Brown (warm)

Pearl (blue)

Cendre (blue/violet)

SHADE DEPTH
of
of
Lightest Blonde Very Light Blonde Light Blonde Medium Blonde Dark Blonde Light Brown Medium Brown Dark Brown Darkest Brown Depth
color 10/69 Minor Tone of Color Major Tone
Color
10/ 9/ 8/ 7/ 6/ 5/ 4/ 3/ 2/ / & /0 - /N TONE /1 - /A /2 - /M /3 - /G /4 - /R /5 - /RV /6 - /V /7 - /W /8 - /P /9 - /C
Pure or Neutral & Natural

Expert TONING TIPS

2

Even the coolest blondes want to feel bright! Adding gold into your mix will bring the brightness back.

1

Select toner based on underlying pigment.

Gold reflects light and visually will appear lighter.

3 4

Cooler tones can appear darker.

5

Toners in wet hair can appear darker than when the hair is dry!

Caring and MAINTAINING

Investing in Care IN THE SALON & AT HOME

Your clients have chosen you as their stylist because they trust you — to achieve their best blonde possible, to help them understand the care and maintenance needs that come with achieving their shade, and to make expert recommendations for meeting those needs.

UNDERSTANDING LIGHTENING DAMAGE:

During lightening, the amino acids which make up the natural protein of the hair are weakened and the strength of the hair decreases. This causes breakage, brittleness, frizziness and dullness.

MAKING BLONDE LAST:

Hair damage is progressive; once hair is damaged it is inclined to deteriorate more rapidly. It is important that you recommended products to help protect, care and maintain your clients’ beautiful blonde for as long as possible.

RECOMMENDING THE RIGHT CARE:

The Wella Professionals portfolio of products gives you the tools to support each and every client’s specific care and maintenance needs. Offer them in-salon services and expert care regimens worthy of the trust they put in you.

Pre & Post SERVICES

› Up to 8 weeks color protection.*

› With WellaPlex bonding agent. For stronger hair.** Color Protection + strength

Intense repair for silky hair

For up to 95% more resilience against breakage.***

› With Silksteel, the fusion of silk amino acids and micronized lipids.

› Helps to repair damaged hair and protects against breakage.

› Even the most damaged hair feels renewed, smooth, elastic and resilient against breakage.***

*When using Structure+ Mask.

**When using Structure+ Mask vs. no treatment.

***Vs. non-conditioning shampoo"

SALON EXCLUSIVE

ColorMotion+ PRE-COLOR TREATMENT

Pre-treatment before color/ lightening service.

• Helps to protect hair from harmful metals and prepares hair for more even color results.

• Enhances smoothness and shine.

ColorMotion+ EXPRESS POST-COLOR TREATMENT

Lightweight express treatment that works in only 30 seconds.

• Stops oxidation process and optimizes pH.

• Helps to protect hair from harmful metals.

• Silicone-free.

AT-HOME

ColorMotion+ COLOR PROTECTION SHAMPOO

• Helps preserve color, smoothness and shine.

• Helps to protect hair from harmful metals.

ColorMotion+ MOISTURIZING COLOR REFLECTION CONDITIONER

• Helps restore hair surface quality and gives vibrant shine.

ColorMotion+ STRUCTURE+ MASK WITH WELLAPLEX BONDING AGENT

• Helps reconstruct hair surface quality and gives vibrant shine.

*Vs. no Post-Color Treatment. **when using Structure+ Mask vs. no treatment.
Everyday Care Intensive Care every 1-2 weeks

FUSION INTENSE REPAIR SHAMPOO

• Delicate shampoo that helps to repair damaged hair.

• With EDDS, micronized lipids and silk amino acids.

FUSION INTENSE REPAIR CONDITIONER

• Instantly helps protect against breakage. Detangles hair with smooth finish.

• With silk amino acids.

FUSION INTENSE REPAIR MASK

• Luxurious creamy mask that helps to repair and protect against breakage.

• Intense conditioning ingredients and silk amino acids.

Everyday Care Intensive Care every
weeks *Vs. non-conditioning shampoo.
1-2

COLOR FRESH mask

Revive and maintain

YOUR BLONDE

A conditioning formula leaving the hair feeling smoother and more moisturized, for natural or bold transformations and color maintenance.

Maintain platinum blonde for longer.

Neutralize unwanted warm, golden tones with cool violet tones.

Maintain golden beige tones for sun-kissed hues.

pink
vibrant
natural
pearl blonde lilac frost golden gloss caramel glaze
red blue mint
peach blush copper glow chocolate touch rose blaze cool espresso

Showing Blonde YOU CARE

Bond Builder

UP TO 97% LESS BREAKAGE*

Helps to reconstruct inner hair bonds for stronger hair during lightening and color services while ensuring perfect lifting & color results.

› Retains the pH of the color & lightening mixture at optimal level; enables optimal penetration of lifting & dye molecules for perfect color and lightening development. The perfect match for Wella Professionals lighteners and color

› Easy to use: No need to change developer or development time.

PRODUCTS FOR IN SALON

N°1 Bond Maker

Helps to create bonds within the hair during color or lightening service. To be mixed with lightener or color.

N°2 Bond Stabilizer

Helps to reconstruct inner hair bonds for stronger hair during lightening and color services while ensuring perfect lifting & color results.

AT-HOME CARE PRODUCT

N°3 Hair Stabilizer

Helps to keep the hair strong, smooth & soft, until the next WellaPlex treatment in-salon.

*Blondor lightening with WellaPlex vs. without WellaPlex.

How it WORKS

DAMAGED HAIR

Inside damaged hair some of the amino-acid bonds are broken. Hair damage can result from chemical processes, mechanical or environmental stress happening within the hair.

ACTION OF

DURING LIGHTENING/ COLORING SERVICE

N°1 Bond Maker helps to reconstruct inner hair bonds for stronger hair. It retains the pH of the color/ lightening mixture at optimal level, enabling optimal lift and penetration of dye molecules.

N°2 Bond Stabilizer further strengthens the hair bonds and rebalances the pH factor. It enriches the hair fiber, smoothing and protecting hair surface.

Blue dots: WellaPlex White dots: lightening/dye molecules

STEP 1

WellaPlex during LIGHTENING SERVICES

Mix lightening or color mixture as usual.

Add WellaPlex N°1 Bond Maker.

STEP 2

Apply on hair. Develop as usual.

STEP 3

Rinse, towel-dry – do not shampoo.

STEP 4

Apply WellaPlex N°2 Bond Stabilizer . Develop for 10 minutes.

STEP 5

Shampoo and rinse. Post treat with Blondor Seal & Care before toning.

WellaPlex USAGE

FULL HEAD LIGHTENING OR FOIL HIGHLIGHTS (10:1 Lightener to WellaPlex N°1*)

1 With lightening products the developer amount may vary.

*Except BlondorPlex

PAINTING OR FREEHAND TECHNIQUE

(20:1 Blondor Freelights/MAGMA to WellaPlex N°1)

1 With lightening products the developer amount may vary.

N°2 BOND STABILIZER is applied after rinsing out the lightening or highlights, before shampooing. Apply on towel-dried hair. Use 2-6 pumps depending on the hair length. Comb through and add more if needed. One pump of N°2 Bond Stabilizer is 4g.

The BlondorPlex Lightening Powder with BlondorPlex Technology already includes the active ingredient of WellaPlex N o1 Bond Maker. No need to add WellaPlex N o1 Bond Maker into BlondorPlex. Complete the BlondorPlex service with N o2 Bond Stabilizer.

3mL BLONDOR POWDER/CREAM 30g DEVELOPER (mixing ratio may vary) 45g1 WELLAPLEX N°1 BOND MAKER (mL) BLONDOR FREELIGHTS / MAGMA POWDER 30g DEVELOPER (mixing ratio may vary) 45g1 WELLAPLEX N°1 BOND MAKER (mL) 1.5mL

BLONDOR SEAL & CARE

THE IMPORTANCE OF POST-LIGHTENING TREATMENT

During the lightening process, a color or lightener formula creates an alkaline environment. The synergy of developer, alkali and persulfate reacts and oxidizes melanin and artificial dyes lightening the hair. After a lightening service it is important to neutralize the hair's pH back to acidic by using a post-lightening treatment.

BLONDOR SEAL & CARE

This lightweight post-lightening treatment stops the oxidation process and optimizes the pH of the hair. The conditioning formula prepares the hair for toning or glossing.

THE PERFECT REMOVAL

Step 1: Rinse Blondor product completely.

Step 2: Shampoo using the recommended Wella Professionals shampoo.

Step 3: Apply Blondor Seal & Care and develop for 3-5 minutes.

THE

PERFECT REMOVAL WITH BOND BUILDER TECHNOLOGY

Step 1: Rinse Blondor product completely.

Step 2: Apply WellaPlex N° 2 for 10 minutes.

Step 3: Shampoo using the recommended Wella Professionals shampoo.

Step 4: Apply Blondor Seal & Care and develop for 3-5 minutes.

PRE-COLOR TREATMENTS

MARULA OIL BLEND SCALP PRIMER

Any oxidative color or lightening product.

Create a protective layer to the scalp, for increased protection and shielding against oxidative and lightening effects to the scalp.

Apply approximately 5mL throughout the scalp. Proceed with color.

Any oxidative color or lightening product.

Pre-color/lightening treatment that helps to protect hair from harmful metals and prepares hair for more even color results. Enhances hair surface smoothness and shine.

POST-COLOR TREATMENTS

ColorMotion+ Express Post-Color Treatment

All oxidative color services.

Locks in color molecules and improves color retention.

Express treatment works in only 30 seconds.

Blondor Seal & Care

All lightening services.

Neutralizing pH-value, conditions lightened hair, giving blondes great shine.

Development time 3-5 minutes.

COLORMOTION+ PRE-COLOR TREATMENT USE BEFORE USE AFTER PERFORMANCE PERFORMANCE
@wellahairusa @wellaeducation JOIN us
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.