THE PERFECT COLOR & CARE PARTNER FOR ANY CLIENT ULTIMATE REPAIR
ULTIMATE SMOOTH
ULTIMATE COLOR
2X BIGGER NEW PRO
NEW
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BEST SELLER
RECOMMENDED FOR
BEST SELLER
Severely damaged hair in need of repair.
Dry, dull hair in need of nourishment and frizz control.
Colored hair seeking vibrancy.
Colored or multi-processed hair.
Lightened, damaged hair with frequent mechanical stress.
Clients with frizzy hair, looking for smooth and shiny hair.
Clients with oily or dry scalp, looking for natural haircare solutions.
Wavy and curly hair.
All types of hair needs.
Repair hair damage in 90 seconds1
Nourishment in 30 seconds, smoothness that lasts up to 3 days4 Up to 85% smoother hair5 96 hours of frizz control6 Silky Shine
Color vibrancy for up to 10 weeks7
Color protection
Intense repair
Smoothness and shine
Color protection
Vibrant shine Stronger hair
Resilient hair against breakage Smoothness and softness
Anti-frizz effect
Healthy feeling hair and scalp with gentle purifying service for scalp
Nourishment for waves and curls
Revitalized hair from 1st wash
PATENTED TECHNOLOGY SQUALANE & OMEGA-9 Deeply nourishes the inside of the hair and recreates a protective barrier on the outside.
PATENTED TECHNOLOGY GLYCINE & METAL PURIFIER Shield hair, offering protection from damage due to free radicals.
FREE RADICALS Metal Purifier encapsulates metals, reducing the formation of free radicals, responsible for color fading.
SILKSTEEL The fusion of silk amino acids and micronized lipids.
OLEOLOGY PROGRAM Helps to protect and prevent against natural lipid degeneration for a smooth and reflective surface.
UP TO 99% Natural origin formula.14
NOURISH-IN COMPLEX With Wheat Bran and Jojoba Oil.
FORMULATED WITHOUT SILICONES AND SULFATES.
B5 Helps to replenish & retain moisture from scalp to ends.
HAIR SURFACE POLISHER Smoothing cuticles for improved shine and manageability.9
The right level of nourishment for your clients’ waves and curls making them defined, bouncy and manageable, while reducing frizz.
99% less breakage 12X smoother hair3
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PEOPLE WHO WANT
PATENTED TECHNOLOGY AHA & OMEGA-9 Protect against breakage and repair damaged hair due to mechanical, thermal, environmental, or chemical damage.
TECHNOLOGY AND RESULTS
Suitable for any hair texture or wave pattern.
FOR UP TO 95% More resilience against breakage.12
FOR UP TO 3X SMOOTHER HAIR13 AND INSTANT LUMINOSITY.
WITH NATURAL INGREDIENTS Aloe Vera, Vitamin E, Olive Essence, Cotton-based conditioning ingredients.
WELLAPLEX BONDING AGENT Helps to reconstruct inner hair bonds for stronger hair.10
SERVICES
For optimal results, repair hair damage with Miracle Hair Rescue. Then protect and NEW finish with Protective Leave-In for instant frizz control and easier styling. PRO
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Salon-Exclusive Glass Liquid Layer Features an advanced formula that smooths the cuticle for effortless detangling and faster blow-drying. For added shine and frizz control, finish with Miracle Oil Serum for medium-coarse hair textures & 24/7 Silky Milk for daily touch-ups, on-the-go! NEW
OUR FAVORITES
ColorMotion+ Service A complete pre- and post-color care service.
Reduce rinsing steps with the Miracle Leave-In Mask.
Express Post-Color Treatment Helps to preserve color intensity until your next color.11
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Pre-Color Treatment Enhances hair surface smoothness and shine.
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Intense Repair Service Instantly recovers hair fiber and helps to prevent future hair breakage.
Finish with Shine Service Once the hair is dry, finish with a styling iron to get optimal smooth results. Apply a few drops of Oil Reflections on styled hair.
Remember to use WellaPlex service for stronger hair.
TIP: Use Oil Reflections as a finishing product after color to add a super glossy finish.
Moisture Renewal Service Restores hair moisture, shine and nourishment for a healthy look and feel. Using the Elements Renewing Mask for 5 minutes with heat provides intense conditioning and renews hair without silicones.
Advanced technologies
INVIGO BLENDS™
Free Your Curls Service Dedicated to your wavy and curly clients: a service that combines products based on client’s wave or curl type providing the right level of nourishment for alluring waves and bouncy curls.
INVIGO Services Select INVIGO Mask based on client’s primary hair need.
Milky Waves Curlixir Balm Cleansing Conditioner Micellar Shampoo
Brilliance Color Protection Shampoo Nutri-Enrich Wonder Balm Blonde Recharge Shampoo
Intensify the mask benefits by wrapping the hair with a warm towel or placing the client under a heat source while the mask processes for 5 minutes.
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Glass Liquid Layer Miracle Oil Serum 24/7 Silky Milk
Color Sealer Liquid Layer Miracle Leave-In Mask
Color Protection Shampoo Structure+ Mask
Intense Repair Shampoo Intense Repair Mask
Luminous Smoothing Oil Light Luminous Reflective Oil
Renewing Shampoo Renewing Mask
When using ULTIMATE REPAIR Miracle Hair Rescue. 2 When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test vs. non-conditioning Shampoo. 3Vs. non-conditioning Shampoo. 4 If unwashed for 3 days, vs. untreated. 5Vs. untreated. 6 When using ULTIMATE SMOOTH Miracle Oil Serum. 7With regular use of ULTIMATE COLOR regimen from salon to home. 8 External agreement test with scalp sensitive consumers. 9Vs. no treatment. 10When using Structure+ Mask vs. no treatment. For up to 8 weeks when using Structure+ Mask. 12Vs. non-conditioning Shampoo. 1 3Shampoo, Mask and Oil vs. non-conditioning Shampoo. 14 Includes water, natural ingredients, and ingredients made from natural ingredients. See www.wella.com/natural-formula for details. 15 From 50-100%, depending on product, excluding jars.
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Carefully chosen ingredients
EXCLUSIVE
BEST SELLER
Recovery Liquid Layer Miracle Hair Rescue Protective Leave-In
Salon-Exclusive Color Sealer Liquid Layer Instant acidic post-color leave-in for color seal & protection. 87% of consumers agree scalp comfort is improved after 1st use.8
Vitamins
RECYCLABLE PACKAGING Made with up to 100% post-consumer recycled plastic.15
SILKSTEEL FUSION PROGRAM Salon-Exclusive Recovery Liquid Layer A pre-treatment to help recover existing damage for a healthier hair feel after lightening & oxidative coloring services—with zero additional wait time.
FREE OF ANIMAL-DERIVED INGREDIENTS.
Blonde refreshment Nourishing care for dry hair Volume for fine or limp hair