CBRE Vietnam Capabilities - Retail Services

VIETNAM

Retail Services

ADVISORY AND TRANSACTION SERVICES

RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

The Global Market Leader With broader and deeper capabilities, CBRE is the leading full-service real estate services and investment organization in the world.

We have more than 100,000 dedicated real estate professionals in over 530 offices globally. Our global network keeps us close to our markets and better positioned to serve your commercial real estate needs.

With an annual revenue exceeding US$23.8 billion, we have the resources to help solve your most complex real estate challenges. Our range of endto-end services and real estate expertise help in delivering advantage for every client we partner with.

© 2022 CBRE INC.

#

3

122

2021 Fortune 500 Ranking

US$+23.8B 2020 Global Revenue

+90 6.1B Of The Fortune 100 are CLients

Square Feet Under Management

RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

CBRE Vietnam GLOBAL RETAIL COVERAGE With 17,100 retail transactions worldwide totalling US$44.5 billion across 530+ offices in 100+ countries, our 1,437 retail professionals are well placed to grow your business in an evolving global retail landscape.

RETAIL SERVICES Being a leader in the retail property market in Vietnam, CBRE Retail Services brings the right mix of international and local trends to this growing sector. We assist our clients in concept development recommendation (CDR), design review, positioning and tenancy mix, brand advisory and other solutions for retail objectives. Our passion in retail drives us to the best understanding of our clients’ business and create innovative ways to maximize the value of their real estate assets. As a global full-service real estate services provider, we are uniquely qualified to handle every client request and to anticipate unarticulated needs, no matter how large or complex.

OUR VALUE • • • •

Comprehensive range of services leads to consultative partnership Breadth of global intelligence enhanced by local expertise Resources generating innovative solutions and practical applications Executing best-in-class results

50+

PROJECTS REPRESENTED

255

ASIA PACIFIC RETAIL EXPERTS

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RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

Scope of Work 1. Development & Consultancy

MACRO ECONOMIC OVERVIEW

FEASIBILITY STUDY

• • • • •

• • • • •

Socio-economics Foreign trade and investment Demographics Legal environment City overview

Investment capital Cashflow statement Income statement Balance sheet Depreciation & Amortization

RETAIL MARKET STUDY

CONCEPT RECOMMENDATION

• • • • • •

• • • • • •

Retail market performance Driving force Retail leasable supply, rent and occupancy Key developers and projects Commercial map Outlook and market trend

Tenancy mix formulation Potential commodities and occupiers Strategy for M&E installation/upgrade Concept design review Market transformation and adaptability Estimated Footfalls

CATCHMENT ANALYSIS

POSITIONING

• • • • •

• • • • •

Business Segment Overview Expansion pace Key features and SWOT Analysis Competitor scoring, ranking and mapping Supporting Materials (Menu, actual images)

Scenario creation Key features Target customer Leasing plans Portfolio optimization

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2. Brand Advisory

MACRO ECONOMIC OVERVIEW

RETAIL PROPERTY MARKET

• • • • • •

• • • • •

Retail market performance Driving force Retail leasable supply, rent and occupancy Key developers and projects Commercial map Outlook and market trend

Current and future supply Average rent, occupancy Key developers and projects Future project pipeline Market trend

RETAIL PROPERTY MARKET

PROPERTY ASSESSMENT

• • • • • •

• • • • • •

Performance & Market Trend Distribution Channels Driving Force Delivery Service Customer Insight Market Surveys (optional)

Project factsheet Trade mix (horizontal and vertical) Significant brands Geo-location and accessibility Customer profiles Estimated footfalls

COMPETITIVE LANDSCAPE

STRATEGIC RECOMMENDATION

• • • • •

• • • •

Demographics Transportation network Competitive set Regional trade mix Outlook and market trend

RETAIL ANALYSIS (CALIBRATE)

Market entry strategy Expansion strategy Partner search Portfolio optimization

RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

WHAT CAN WE TELL YOU? WHO

MOMENTS

WHEN

WORK

DEMOGRAPHIC INSIGHT

CONSUMER INTERACTION

WHAT IS THEIR BEHAVIOUR?

WHERE DO YOUR CONSUMERS WORK?

We can match consumer movements to where people live and therefore buil a picture of their demographic attributes

We can tell you where the consumer hotpots are around your asset, street or town

We can tell you when and how often consumer are visiting a location

By understand common daytime locations we can tell you where your consumers travel to work

INTERNATIONAL

WHERE WHAT OTHER PLACES ARE CONSUMERS VISITING?

COMPETITION WHERE ELSE DO YOUR CONSUMERS GO?

TOURIST VISITORS We can also monitor where international consumers are visiting from and where else they are going

We can track consumers wherever they go

Want to know where else your customers spend their money or the impact the competition is having?

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Retail Analysis (CALIBRATE)

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RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

Scope of Work 3. Partnership connection STANDARD PROCESS

Stage 1 – Marketing & Shortlist Selection

MARKETING & RESEARCH

BRAND APPROACH

SHORTLIST SELECTION

In Stage 1, CBRE Vietnam shall provide the brand with market brief and key existing players in order to comprehensively visualize the retail landscape and identify target potential candidates.

After 4 to 5 months, the shortlist will be submitted and be ready to officially enter the negotiation round

Stage 2 – Negotiation & Finalizing

NEGOTIATION

FINALIZING

In Stage 2, CBRE shall advise on commercial terms between parties basing on professional expertise & experience.

© 2022 CBRE INC.

4. Leasing / site acquisition INITIATING BRIEFING • •

Wrap up client’s enquiries Kick off meeting with client

• • •

SITE INSPECTION • •

SITE SEARCH

Site tour with inspection visits Arrange an appointment in case of necessity

DRAFT PROPOSAL • •

NEGOTIATION • •

Conduct a property search Provide an option list of potential opportunities Provide clients with Site Proposal

Draft and review OTL Negotiate with the landlord and prepare the necessary documents

Client to sign Appointment Letter to appoint CBRE on behalf to communicate with specific landlord Arrange an appointment in case of necessity

FINAL STAGE • •

Coordinate execution of final lease document Final lease agreement to be created and signed by both parties

SIGNING LEASE AGREEMENT

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RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

Japan

Korea China

Taiwan Hong Kong VIETNAM

India

CBRE Network

Philippines

Singapore

With global and local market expertise our collective insights generate real advantage for our clients

200

1,750 0.2B

Retail Sales transactions

Retail Leasing transactions

Australia

Square feet managed

$4.8B $1.0B Retail Sales transactions value

Retail Leasing transactions value

Luxury

F&B

Cosmetic & Beauty

Entertainment & Leisure

Sports

Services

Fashion

© 2022 CBRE INC.

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Regional Leadership ASIA HEAD

UK BASED BD

Vivek Kaul

Bryn Davies

Head of Retail, A&T Services

Executive Director

PACIFIC

PACIFIC

Matt Haddon

Tim Starling

Pacific Head

Tenant Rep

AMERICAS

AMERICAS

John Morris

Todd Caruso

Retail & I&L

Urban, Mixed use

Local Market Specialists

SINGAPORE

JAPAN

KOREA

CHINA

CHINA

Letty Lee

Masashi Okumura

Andy Park

Zino Hemlinger

Joseph Zhong

CHINA

HONG KONG

TAIWAN

INDIA

THAILAND

Linda Song

Lawrence Wan

Ella Lin

Bimal Sharma

Jariya ThumtrongKitkul

PHILIPPINES

VIETNAM

Maam Argos

Mai Vo

RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

Meet the Team Mai Vo

Hong Tran

Anh Hoang

Associate Director

Senior Leasing Manager

Assitant Manager

Son Han

Hung Tran

Senior Consultant & Leasing

Senior Leasing Executive

Retail team transaction history

227

Transactions completed

$179M+ Transaction value

0.5M s.ft

Leased out

© 2022 CBRE INC.

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PROFILES RETAIL SERVICES

Mai Vo Associate Director, CBRE Vietnam T +84 28 6284 7668 M +84 903 786 567 E mai.vo@cbre.com 13 Floor, A&B Tower, 76A Le Lai, Ben Thanh Ward, District 1, HCMC

Professional Experience

Clients Represented Myanmar Plaza Socar Mall Yuetai Harbour View Krispy Kreme ILA Education Vietnam Hardrock Café Harley Davidson Ducati Motors Essilor IKANO (IKEA) ISETAN Mitsukoshi Golden Gate Group Corele V. Lingerie Starbucks The Coffee Club JYSK Calvin Klein PastaMania AMORE Pacific CGV Cineplex Gamuda City, Rolls Royces Muji Guerlain

Pro Affiliations / Accreditations • Bachelor of Foreign Language (major in English), National University, Hanoi, Vietnam • Bachelor of Foreign Trade (Hanoi Foreign Trade University), Hanoi, Vietnam

Mai Vo joined CBRE Vietnam in 2019 being Associate Director for CBRE Vietnam – Retail Services. Mai looks after all national retail services strategic planning, management and supervision over Development & Tenant consultancy, project marketing and leasing. She has in-depth knowledge of Vietnam market with over 20 years of experience in the Real Estate industry in various segments, for many domestic and international clients. Mai also looks after Myanmar and Cambodia market, and she has conducted many project consultancy and partner connection for these markets.

Mai has worked in Sales & marketing and Property Development for over 20 years. Mai worked in Sales & Marketing for Capital Land in both Hanoi and Ho Chi Minh City from 1997 till early 2002. Mai stayed in position as Managing Director for a property development company (a member of TCT Group) in 7 years and also acted as Executive Assistant to Chairman of the group. She managed not only the entire operations of the company including Office & Apartment Tenancy, Marketing, Finance and HR but also assisted in the development & expansion of its Retail business and Franchise concepts development for the Group during 2009-2011.

Before joining CBRE Vietnam, Mai worked for Cushman & Wakefield (Ho Chi Minh City) since July 2011 as Business Development Manager & Head of Retail, Mai’s main role was to identify and develop business opportunities for all the Company’s service lines and delivered in some marquee transactions including the very first Starbucks in Vietnam, the first Coffee Club to HCMC and Hard Rock Café’s master franchise entry into Cambodia, market entry consultancy to Krispy Kreme to Myanmar, Market entry study to IKEA (SEA & Mexico region), etc. Mai has also contributed to many of the retail projects including Myanmar Plaza in Yangon, Lavenue Crown, development consultancy to Yuetai Harbour View in Phnompenh and the significant acquisition of the biggest SEA flagship store for Ducati Dealership, Harley Davidson in Hanoi, Triumph & Royal Enfield Motors in HCMC.moving forward.

RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

CASE STUDY EXCLUSIVE TO CBRE

Vincom Center Dong Khoi Background Client: Vincom Retail Location: 72 Le Thanh Ton, Dist 1, Ho Chi Minh City, Vietnam Services provided: Retail consultancy Marketing and leasing

Challenge There was high rental expectation from the landlord compared to current market rents and tenant affordability This was the first primarily underground retail concept in Vietnam with three retail basements on sqm)

How CBRE created advantage CBRE provided retail consultancy, leasing and marketing services, and pre-management consultancy We relocated our experienced Hanoi Retail Services team to work alongside the HCMC team for the duration of the project The CBRE team worked in a concerted

The Result The mall enjoyed 89% occupancy at the opening date It features new brands (in Vietnam and/or HCMC) including Emporio Armani, Versus, BCBG and Swarovski

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RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

CASE STUDY EXCLUSIVE TO CBRE

Savico Megamall Background Client: SAVICO Location: 7-9 Nguyen Van Linh, Long Bien, Hanoi, Vietnam Services provided: Retail consultancy Marketing and leasing

Challenge The complex was located across the river away from the city where household income ranged from low to middle Developer was not experienced in shopping center management It had a large retail area, making it a challenge to both leasing and operational fronts Complex facilities and a sophisticated technical system needed proper management and maintenance

How CBRE created advantage Tenant mix was tailored to the needs of the large primary trade area We positioned the mall as a centre that serviced the needs of the community, especially with Big C as anchor tenant Training was provided for service teams (technical, cleaning, security) to ensure the mall operated efficiently

The Result 80% occupancy despite the difficult trading environment The mall operates smoothly, even with heavy traffic on weekends and public holidays Mall presentation is impressive, and the shopping environment is perceived to be fun and affordable

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RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

Taking Brands Across Borders STORY OF FIRSTS SINGAPORE

Yunomori Onsen

Agent Provocateur Anytime Fitness Atomi AW Lab Bacchanalia Baskin Robbins Bell & Ross Ben & Jerry Cicada Dimbulah Coffee Dr Stretch Eyescream And Friends Folli Follie Freywille Garrett Popcorn Ippudo Invisalign J Lindeberg Jamaica Blue Joe & The Juice Jollibee JJ Monga La Palette Kiztopia Level 33 Microbrewery Nobuya Maple Bear Mellower Coffee Pasquale Bruni POLO By Ralph Lauren Smiggle T2 Toby’s Estate Vertu Watabe Wedding Wild Honey Wooloomooloo

CHINA Brotzeit CH Carolina Herrera Emporio Armani House Fossil Karen Millen Kakao Friends La Perla Lululemon M&M’s MontBell NextEv / Nio On the list Pull-in Stella McCartney Superdry Ted Baker Tesla Volvo HONG KONG Align Amore Pacific Candylicious Charlotte Tilbury Elecom Elevatione Forever Flawless Goutal Paris Guess Intimissimi M&S Simply Food Massimo Dutti Naersiling Opera Gallery

Orogold Cosmetics Ownday Optical Samsung South Beauty Stefanel Thann Thai Restaurant Ted Baker Venchi Chocolate & Cafe Ya Kun Toast Cafe AUSTRALIA Berlutti Costco Kit & Ace L’Agent Microsoft Moncler Paul Smith Pottery Barn Pottery Barn Kids Reiss Scotch & Soda Tesla Thomas Pink Tiffany & Co. TM Lewin Topshop Uniqlo Van Cleef West Elm Williams Sonoma Sennheiser Balenciaga A.Lange & Sohne 1Rebel Berlutti Tory Burch

VIETNAM Aspinal BCBG Max Azria Caffe Bene Elle Café Emporio Armani Café Gucci Hog’s Breath Holly’s Coffee Jimmy Choo Lalique Rimowa Morgan De Toi Pedro Swarovski Versus Wayne’s Coffee Canali Uniqlo H&M HLA Pasta Mania Starbucks The Coffee Club Golden Gate Group Rolls Royce Muji Guerlain NARS Daniel Wellington Okaidi Obaidi INDIA Bang & Olufsen Berlutti BCBG Max Azria

© 2022 CBRE INC.

Brunello Cucinelli Diesel Black Gold Jaeger LeCoultre Johnny Rockets Molton Brown Mont Blanc Paul & Shark Panerai Playboy Yves Saint Laurent Steve Madden Dune Cinnabon TM Lewin Thomas Pink Forever New Lyn Uniqlo La Martina Dyson Hej Home (Ikea display) KOREA Brooks Dita Dyson Rimowa Trek bicycle Suitsupply Nike JAPAN CH Carolina Herrera H&M Rimowa Tiger UGG

Our global network of inbound/outbound market experts has opened the doors for many local, regional and international brands to successfully enter complex retail markets in Asia Pacific… for the first time!

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RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

Tenants Represented (2018 - 2021)

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TRACK RECORD LANDLORDS REPRESENTED

CRESCENT MALL

SC VIVOCITY

Developer

Phu My Hung

Developer

VCCD

Retail GFA

61,207 sqm

Retail GFA

72,000 sqm

Completion

Phase 1: 2012 Phase 2: Q4/2019

Completion

Q1/2015

UNION SQUARE

SOCAR MALL

Developer

Union Square JSC

Developer

Dai Quang Minh

Retail GFA

30,000sqm

Retail GFA

60,000sqm

Completion

TBC

Completion

TBC

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RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

TRACK RECORD LANDLORDS REPRESENTED

NEW CITY THU THIEM

BITEXCO FINANCIAL TOWER

Developer

Thuan Viet

Developer

Bitexco Land

Retail GFA

15,000sqm

Retail GFA

12,000sqm

Completion

Q1/2018

Completion

Q2 2011

SHERATON SAIGON HOTEL

THE ZEI

Developer

OCEAN PLACE

Developer

HD Mon

Retail GFA

2,000sqm

Retail GFA

9,000sqm

Completion

2008

Completion

2021

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DEVELOPMENT CONSULTANCY

SATRA TAX PLAZA

VINCOM LANDMARK 81

Developer

SATRA

Developer

Vingroup

Retail GFA

44,000sqm

Retail GFA

50,000sqm

Completion

TBC

Completion

Q4/2017

SAIGON MIA

AB CENTRAL SQUARE

Developer

Hung Thinh

Developer

A&B Corp

Retail GFA

10,000sqm

Retail GFA

20,500sqm

Completion

2019

Completion

2018

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RETAIL SERVICES | VIETNAM CAPABILITIES OVERVIEW

How can we help?

Mai Vo Associate Director National Head of Retail Services +84 903 786 567 Mai.Vo@cbre.com

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