INFINITE COLOR POSSIBILITES
DISCOVER THE SHADE PALETTE CONTENTS
DO YOU WANT MORE FROM YOUR GLOSS?
HOW DO I USE IT?
PORTFOLIO DIFFERENTIATION
INFINITE SERVICE POSSIBILITIES
DO YOU WANT MORE FROM YOUR GLOSS?
LONG-LASTING COLOR GLAZE
A COLOR I DON’T NEED TO BABYSIT
ZERO LIFT
NO DRIP, NO MESS
ZERO DAMAGE
SHINE YOU CAN FEEL
• ZERO DAMAGE
NO-DRIP GEL CREAM
• TRUE-TO-TONE, RELIABLE COLOR RESULTS
BALANCED pH TECHNOLOGY
ZERO AMMONIA
• ZERO SILICONES
• ZERO DRYING ALCOHOLS
SHINE YOU CAN FEEL
Translucent almost shimmering character
It respects the natural character of the hair.
This means ZERO lift to the natural hair and preserving the highs and lows for an ultra-natural finish.
The shine is anything but ordinary!
Thanks to the unique formulation of Shinefinity, the shine is healthy-looking, never artificial.
A shine that you can feel!
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PERFECT BALANCE OF COLOR AND SHINE INFINITE
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For all you platinum lovers, SHINEFINITY introducing three new shades that will transform your blonde services. These shades have been designed to be used after any lightening service to achieve bright blonde looks without over depositing in just 5 min.*
Glaze fast & shiny high-level blonde looks with SHINEFINITY, thanks to our new 5min flash shades
010/0
010/6
010/8
Natural Flash Lavender Flash Opal Flash
• Designed for freshly bleached hair
• Perfect for quick neutralization or adding tone at the basin/ shampoo bowl
• Can be mixed with Boosters + Clear
After your lightening service, rinse and remove as usual using Colormotion+ shampoo and post color treatment.
Apply the flash glaze to the pre-shampooed hair with a bottle applicator at the basin area for fast application.
Develop for 5 min.*
Thanks to: Balanced pH technology + fast dye combinations.
Check out these images as a guide on how the level 10 shades look in different conditions.
STARING POINT
FRESHLY BLEACHED STARING POINT WARMER AND NATURAL
What happens if it develops longer?
The shades are fast acting shades and the longer they process the more tone you will see. Below is examples on bleached porous hair.
Transform virgin hair with a shimmering finish and irresistible hair feel. Always healthy-looking and respectful of hair’s integrity.
Reduce unwanted tones.
Glaze after lightening with zero lift to the virgin hair.
Paired with Illumina Color or Koleston Perfect on the roots.
Balance faded lengths and ends with an ultra-natural finish.
Balance moderate unevenness on previously colored hair. Darken up to three levels in one step thanks to the deposit only formula.
Did you know SHINEFINITY is the perfect choice for a new-to-color client! Why? It addresses the primary concerns of first time colorers such as:
• Understand their motivations and concerns regarding coloring their hair. This will help you to overcome the barriers and suggest the right looks
•Curious to try color trends as seen online, but without the
•Correct unwanted warmth brought on by the sun etc.
•Enhance and add shine to their natural hair color.
•Color result may not be as expected.
•Damage from color that will affect how their hair feels.
•Unsure of what service to ask for to achieve the desired end result.
Now it's time to find out about your client’s lifestyle and color wants.This will help you to overcome any worries /fears and desires they may have.
Use open questions and listen to their hair concerns. This will help you to offer solutions to their problems.
Make sure you consider
• Lifestyle e.g. are they outside a lot/swim?
• Appearance consider skin tone, eye color to support color choice.
• Personal expectation Make sure you are clear on what the client expects from the end result.
Utilise visuals
Creating new-to-color Pinterest boards to use with clients, is a great way to help bring to life your vision with the client along with your shade guide hair tufts.
Coloring virgin hair is all about mimicking what natural hair color looks like with lighter and darker areas, to encourage a youthful glow. Below are some tips you can consider for a natural-looking feel.
Shadow Root
You could start with injecting a deeper root. Once you have identified the natural depth of your client, take a shade 1-2 depths darker to create a shadowed root.
Halo hairline
Hair tends to be finer around the hair line. It often feels lighter than the rest of your hair. This is something you could maintain. Use a lighter shade here, or for a playful take, use a tonal shade.
Subtle dimension
Leaving the ends feeling slightly lighter to create your natural glow.
HERO SHADES for a natural look
Blend down the shadow root in some areas to the facial features you want to emphasize, eyes, cheekbones and jawline.
A stunning and compact salon friendly palette to allow you to create the perfect glaze for every client.
With a major tone of natural, these shades are inspired by nature. Why not try over virgin hair to add a boost of shine with natural tones to create your root melts for sublime results with incredible shine?
Choose your /02 to reduce brassy orange undertones whilst keeping the highs and lows with sublime shine. Natural
A range of shades from metalized brunettes to crystallized blondes. These are your go-to shades to reduce unwanted warm tones as well as create bespoke cool shades at any depth.
For subtle beige, sophisticated coppers, or to create that perfect baby blonde. You will love these shades for color correction, adding shine to over-lightened blondes or deepening your result with no off-tones.
Three shades to maximize the possibilities of your palette. Specifically designed for the translucency of Shinefinity without overpowering the target shade. When used alone they create creative options.
SHINEFINITY ZERO lift glaze is a deposit only color. But what does this really mean? It does not lighten the natural hair and therefore the end result is heavily dependent on the starting point. The chart below illustrates a selection of shades at various depths. The lighter the hair depth the more tonal deposit will appear.
The below is shown on good quality natural hair, when the hair is porous the result will be more intense.
To see the full palette at different starting depths click here:
DEPTH NUMBERING SYSTEM
TONE NUMBERING SYSTEM
/0 Natural
/1 Ash (blue/green)
/2 Matte (green)
/3 Gold (yellow)
/4 Red (warm)
/5 Red/Violet
/6 Violet (cool)
/7 Brown (red, yellow, blue)
/8 Pearl (blue)
/9 Cendre (blue/violet)
On this color circle you can see where each tone from the SHINEFINITY palette sits. soft focused powdery
Balanced pH technology regulates the color pH level to a controlled range throughout the coloring process, here indicated by the infinity sign.
Simultaneously the pH starts to drop to a gentle acidic range, which means zero lift and zero damage.
SHINEFINITY starts mildly alkaline, so that the cuticles can swell and open slightly, and the color molecules can enter the hair shaft for optimal color formation.
SHINEFINITY with balanced pH technology has been carefully formulated to maintain an optimal acidic level of no less than 6.5, as we know when the pH of the color is lower, it can lead to unpredictable color results especially over porous hair.
By maintaining this gentle acidic range throughout the process, SHINEFINITY smoothens the cuticles for healthy-looking hair and long-lasting color glaze and a healthy shine. Up to 250% shinier hair*
Based on average 3 washes per week
Shinefinity is encapsulating and removing metals, avoiding free radicals formation to create a controlled environment outside & inside the hair for perfect color deposit and hair bonds protection. No need to use pre-treatment to neutralize metal when coloring with Shinefinity and getting a shine you can feel with zero damage.
What is the effect of metals on the hair during the coloring process?
Metals are present in hair, coming from water and through our body. They are more concentrated in the porous hair ends. Metals are not harmful, but together with the peroxide they form free radicals. They can attack and break the bonds, cause damage and disturb the color formation .
What are hair Bonds?
The bonds are chains of amino acids deep within the hair structure. Hair damage can occur from chemical processes, mechanical damage and environmental damage. This would result in some of theses amino acid bonds to be broken.
SHINEFINITY must be mixed with its distinctive activators. It contains a specifically formulated
BALANCING pH buffer system that controls the pH throughout the coloring process.
Bottle activator for speed and ease.
Ideal for all your applications at the basin.
Brush & Bowl activator for precision.
Perfect for melts and technique work.
Alkaline gel cream
BALANCING pH buffer system
The color cream mixed with the chosen Shinefinity activator delivers reliable color results every time in a non-drip consistency.
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MIXING & APPLICATION
Enjoy the flexible usage of SHINEFINITY A glaze to suit any salon situation.
20 min
1:1
Apply to pre-shampooed or dry hair. Develop up to 20 min.
When fully developed add some water and emulsify the color to avoid any skin staining.
Shampoo the hair; no post color treatment is needed. Use conditioner if required.
POST COLOR treatment is typically used after an alkaline color service to regulate the pH of the hair. This is not needed when using SHINEFINITY as the pH will be acidic at the end of the processing.
It's not recommended to use a glaze service after a color reducer as the results may be unpredictable.
With SHINEFINITY you can adapt your results depending on how you work with the product.
Below are some hints and tips!
10 min
07/75
20 min
07/75
Expect softer results on towel-dried hair and shorter development times*.
06/07
06/07
USING HEAT
15 min
gives more intense results, great when you want to intensify your reds or blend away first signs of gray hair. No cool down time needed!
*Development time under 20min can reduce longevity
The oxidation of the SHINEFINITY mass during the color process is close to the end result.
Unlike the dark sometimes very tonal oxidation of other toners, with SHINEFINITY the color is developing softer as seen in the images below.
Below you can see a liquid toner oxidizing very strongly yet giving a soft result once rinsed.
The three booster tones are ideal to expand the usage of the SHINEFINITY portfolio. Carefully formulated to suit the translucent character of the shades.
has many usages:
• Dilute any shade in the portfolio.
• On its own for a clear glaze.
• Pastelize the booster tones.
Mix the 09/ shades 1:1 with clear to create a 010/ shade.
The red shades in the SHINEFINITY are clear in tonality. On lighter starting points the shades can become intense in tone. Learn how to create powdery delicate red hues with the dilution chart below.
CHOSEN SHADE.
Always mix 1:1 with activator.
Example: 10 g 00/00 + 1 g 05/43 + 11 g activator
A denim-like blue tone to neutralize brassy tones or create bespoke iced shades.
Berry violet booster to enhance or personalize any shade in the palette.
A glaze is often used in combination with other color services; care and color retention are the primary objectives.
For multi-processed hair
Our best color care line
The perfect choice for sensitized hair. As it contains Wella Plex bonding agent, it’s ideal to use when Shinefinity has been used over pre-lightened hair.
•Up to 8 weeks’ color protection*.
•With WellaPlex bonding agent.
•For stronger hair **.
*when using Structure+ Mask **when using Structure+ Mask vs. no treatment
For ingredient-conscious clients and natural product lovers
Our most gentle hair care line
Elements is the choice for your ingredient conscious clients. It’s the perfect choice for natural to pre-colored hair and formulated without silicones and sulfates
•` Up to 99% natural origin ingredients*.
• Free of animal derived ingredients.
*91% to 99% depending on product
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This look was created using
ZERO LIFT with long-lasting color glaze result to get the maximum benefits out of your service.
Use after blonding services, standalone, or for virgin hair with an irresistible silky hair feel.
Apply to dry or towel-dried hair; develop for 20 min.
HERO SHADES TO GET YOU STARTED! 20 min
PERFECT FOR BLONDES
09/6109/05
PERFECT FOR VIRGIN HAIR
06/7107/75
This service is perfect to achieve modern, painted hair looks. It creates a gradient and dimensional melting effect with a seamless blend.
STEP 1: Hand paint the lightened areas to the desired level of lightness, rinse and remove.
STEP 2: Apply the deeper mixture to the roots, blending it 1“ over the lightened areas. Blend this into your lighter shade, using a large-tooth comb to blend the shades together.
20 min
Develop up to 20 min.
HERO SHADES
TO GET YOU STARTED!
08/38 04/07
This look was created using
A quick but versatile service. Ideal in-between color appointments or to adjust or enhance blonde hair at the basin. Still getting the benefits of the healthy looking shine and irresistible hair feel.
Mixed with bottle activator and applied at the basin to toweldried hair.
Develop for 10 min.* 10 min
This is your go-to service for natural correction services
Fast and gentle to balance moderate unevenness. Darkening up to three levels without pre filling. This is possible if using shades with added warmth.
Use 05/37 as it is an ideal shade for darkening or mix 08/34 into your target shade to support with warmth.
Mixed with brush and bowl activator for targeted application. Applying on dry hair will allow for maximum saturation.
20 min
Develop for 20 min.
HERO SHADES
TO GET YOU STARTED!
09/02 07/81
05/37
This look was created using
Shinefinity is the perfect complement when balancing ends whilst using Koleston Perfect or Illumina Color on the roots. It gives an ultra-natural look with a shimmering character, retaining the highs and lows within the hair.
Apply your root color as usual, develop for 10 min, and apply your Shinefinity target shade to the lengths and ends. Develop for up to 20 min.
SHINEFINITY +KOLESTON PERFECT
For coverage or vibrancy when more intensity is needed at the roots.
SHINEFINITY +ILLUMINA for natural looks.
20 min Top tip!
BLENDING THE PERMANENT color and the Shinefinity formula will drop the pH slightly at the transition area and create a seamless blend.
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Two power brands for all your demi services
Our most pigmented demi for intense vibrancy and shine
• Alkaline formula for intense vibrancy
• Ammonia free
• Low lift
• Up to 70% gray coverage
• Lasts up to 24 washes with soft regrowth
Long-lasting color glaze for a translucent shimmering character
• Balanced pH technology
• ZERO Ammonia, ZERO Silicones, ZERO Alcohols
• ZERO lift, ZERO damage
• Ultra-natural blend for first signs of gray
• Lasts up to 20 washes
Mix with Color Touch
Emulsion 1.9% or 4%
20 min
Mix with Shinefinity Activator
20 min
Glossing is a temporary fast shine service. Glazing will penetrate slightly further and give a demi permanent result zero lift and zero damage.
GLOSSING
Gentle and quick shine boost.
COLOR: Soft tonal change.
LIFT: Can give minimum lift on finer hair types.
HERO: Koleston Perfect.
5/10 min
1:1:1
GLAZING
Zero lift, zero damage with shimmering result. Long-lasting color glaze results*.
COLOR: Depth and tone, with highs and lows.
LIFT: Zero lift.
HERO: Shinefinity.
10/20 min
Create beautiful balanced blonde results to enhance or correct unwanted tones.
COLOR: Depth and tone, blends natural for balanced result.
LIFT: Gives soft lift to natural hair.
HERO: Illumina Color.
10/15 min
TRANSFORMATIONAL TONING
Gentle ammonia free for transformational results.
COLOR: Transformational tonal changes.
LIFT: May shift natural hair, especially finer textures.
HERO: Color Touch.
20 min
01.
Section the hair like this. Focus lightening around the face and add freehand lightness through the back.
20
02.
03.
Add depth & shadow to the root and through the ends between the lightness.
04.
Use the NEW flash glaze to add fast tone and shine on the lightened areas.
COMB THROUGH the glaze every 5–10 min for even distribution.
COLOR FORMULAS
FOILS: Blondorplex + 6%
FREEHAND: Blondor Freelights + 9%
SHINEFINITY GLAZE: 09/61 + Bottle activator
Section the hair like this.
Lightener Take diagonal slices through your front sections. This creates brightness.
20 min
Through the back, take waved sections. This creates soft transitions. Paint your lightener in a W to accentuate the softness. Develop for up to 50 min. Rinse and remove using ColorMotion+. 01. 03. 02. 04.
Glaze
When rinsed apply the glaze at the basin for speed.
COMB THROUGH the glaze every 5–10 min for even distribution.
COLOR FORMULAS
+Brush & Bowl activator #pink
SHINEFINITY GLAZE: 50 g 09/65 + 10 g 07/75
Apply the glaze from roots to ends, section by section.
Applying it to the natural root area will aid a soft blend but never lift the natural.
Section the hair from ear to ear. 01. 02. 03. 07/75
After development time rinse and remove using ColorMotion+ shampoo and conditioner if needed. Use EIMI glam mist for extra shimmer.
Section the hair from ear to ear, leaving the short underneath out.
Root touch-up
Apply your root color in a brickwork pattern.
01. 02. 03.
Glaze
10 min
Apply your glaze using brush and bowl for precision.
20 min
Rinse and remove using ColorMotion+ shampoo and post color treatment.
Top tip!
Use your fingers to blend your glaze with your root color. This will slightly lower the pH at the transition area for a softer blend.
Shinefinity, Shinefinity activator
ROOT SHADOW: 20g 07/12 + 10g 08/0 + 30g brush & bowl activator
ENDS: 20g 08/0 + 20g 00/00 + 40g bottle activator
Section the hair like this.
Root shadow
Apply the root shadow, minimum 2cm over the lightened area. However, keep the shadow minimal around the face frame.
01.
End glaze
Apply the lighter lengths and ends glaze with a bottle application for speed.
Blend
Gently comb the transition area to aid the blend of the shadow and lengths.
Using the /12 shades on their own or in a mix will nearly mimic the ashen tones often found in natural hair.
Blondor Freelights, Freelights developer, Shinefinity, Shinefinity activator
PAINTED LIGHTS: 30g Blondor freelights + 45g 6% freelights developer
ROOT: 20g 04/0 + 20g brush & bowl activator
MID-LENGTHS: 20g 06/0 + 20g brush & bowl activator
ENDS: 20g 08/0 + 20g brush & bowl activator
Section the hair like this.
Take wide horizontal sections and pick out individual curls to freehand paint. Ensure each section is fully saturated through the ends.
02.
01.
Once lightener is rinsed and removed apply the darker glaze at the root and then go into the medium glaze in the mid section and lightest one on the ends.
Blend
For a slightly lighter face frame skip the medium level glaze and go straight to the lighter shade.
03.
For an ultra natural transition, use your hand to skim the lightener towards the root rather than the brush.
Shinefinity, Shinefinity activator
ROOTS + FACE FRAME: 40g 04/12 + 40g brush & bowl activator
ENDS: 30g 04/12 + 15g 07/12 + 45g brush & bowl activator
Section the hair like this.
01.
Start by applying your deeper shade fluidly to the root area throughout.
02.
Roots
Around the face apply it through to the lengths, to add more strength around the framing.
Ends
Immediately applying the slightly lighter glaze through the ends to preserve natural highs and low.
20 min
03.
Did you know /12 shades are the perfect choice to neutralize orange and red brassiness without worrying about any off tones!
FREELIGHTS: Blondor Freelights + 6%
SHINEFINITY GLAZE: Root melt: 04/07 + brush & bowl activator
Ends glaze: 08/38 + bottle activator
Section the hair from ear to ear.
Work in horizontal sections leaving a small triangle for the face frame.
Start from the nape. Take a 1” horizontal section. Keep the hair slightly elevated whilst painting freehand away from the roots.
03.
As you move higher up with your sections, blend your lightener closer to the roots. 01.
02.
04.
In the front triangle start 1/2“ away from the roots; move closer to the roots nearer the face.
50 min
THE AIM IS TO SURFACE paint not saturate as you want to preserve dimensions.
Rinse and remove the lightener after the full development time. Shampoo using Elements and close the service using Blondor Seal & Care.
01. 02.
Apply your darkest glaze throughout your root area. Blend it about 0.5-1” over the lightened area. Only tap the root near the face.
03.
Apply the lighter glaze through your mid-lengths and ends. Using a bottle application will speed up your application!
20 min
Top tip!
TO FURTHER BLEND
the glaze and create seamless transitions, comb each section as you go.
CAN I MIX SHINEFINITY WITH COLOR TOUCH DEVELOPER?
No. Any other developer that might be used will not contain the balanced pH technology and will compromise the color results significantly.
09/61
True-to-tone results with zero lift.
INCORRECT DEVELOPER
09/61
Unpredictable results with off-tones.
ARE THE TONES THE SAME AS IN COLOR TOUCH AND KOLESTON
PERFECT?
No, the translucent finish and the zero lift will create a slightly different tonal character. Refer to the color circle to see where each tone sits.
Yes, it can be used for subtle gray blending on the first signs of gray. The result is natural and reflective. For best results, use on max 30% gray hair. It will not create any coverage.
Designed for virgin or multi-processed hair.
Can be used on the first signs of gray for an ultra-natural blend.
For best results use on max 30% gray hair.
Ultra-natural blend for the first signs of gray. It adds a veil of tone and shine to freshen up gray hair.
For more intensity: 15 min under heat*.
15 min
Glossing is a temporary fast shine service. Glazing will penetrate slightly deeper and give a demi permanent result.
Shinefinity Glaze is a zero lift zero damage service making it ideal when you want to preserve the natural hair and the highs and lows.
Pure Glossing is perfect for a quick shine boost, as an add on to any service when minimal tonal change is needed.
Like with any other product using oxidative dyes, the danger of an allergic reaction when using Shinefinity still exists. That’s why you should always perform an allergy alert test 48 hours before any Shinefinity services.
1 cm2
Mix 5 g of the color you decided on during consultation with 5 g of activator
03.
Leave the color uncovered for 45 minutes. Then rinse the area with lukewarm water and pat dry with a clean towel.
Apply the color onto 1 cm2 directly below the crook of the elbow. 48H
04.
Ask the client to come back to the salon after 48 h or call you to inform you of the result.
Ask your client to leave the test area undisturbed for 48 hours. If there are any signs of redness, burning, or itching the product must not be applied. The client must seek medical advice before toning her hair again. If your client has ever experienced an allergic reaction to hair colorants you should not tone.
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