CES Daily Show Preview - 2023

SPOTLIGHT ON INNOVATIONS IN HUMAN SECURITY PAGE 9 THE OFFICIAL

DAILY

DEC. 21, 2022

FROM THE EDITORS OF

The Place to Be Industry Heads Back to Vegas to Experience Life-Changing Tech

PRE-SHOW EDITION

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H A L L

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SPOTLIGHT ON INNOVATIONS IN HUMAN SECURITY PAGE 9 THE OFFICIAL

DAILY

DEC. 21, 2022

FROM THE EDITORS OF

The Place to Be Industry Heads Back to Vegas to Experience Life-Changing Tech

PRE-SHOW EDITION

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4 | CES 2023 DAILY | JANUARY 5-8, 2023

THE OFFICIAL

WELCOME TO CES 2023

DAILY

BY KINSEY FABRIZIO, SVP, MEMBERSHIP, SALES, AND MARKETING, JOHN KELLEY, VP, CES AND ACTING SHOW DIRECTOR, GARY SHAPIRO, PRESIDENT AND CEO CONSUMER TECHNOLOGY ASSOCIATION (CTA)™

VP/MARKET EXPERT, AV/CONSUMER ELECTRONICS, EDUCATION & PRO AUDIO:

CES 2023 in Las Vegas is a Show with a Purpose Traveling around the United States and Europe this fall, it’s been amazing and gratifying to see the excitement building around CES 2023. So many of you are thrilled to be back in Las Vegas and enjoying the one-of-a-kind, five sense experience that is CES. And what an experience it will be! With over two million square feet of exhibit space, CES 2023 is over 50% larger than CES 2022.

It includes huge global brands and some 1000 new businesses from around the globe in Eureka Park, our home for startups.

It’s particularly exciting because CES 2023 will be a show with a purpose. We’re partnering with the UN and the World Academy of Art and Science (WAAS) to showcase how tech is supporting human securities – or as we typically call them, human rights. That means the right to healthcare, food, clean air and water, personal safety, political and community involvement and more.

You’ll see that theme play out in exhibits on the show floor, as well as in new Human Security for All (HS4A) Innovation Awards – given to companies for products that promise to improve lives and make our world a better place.

The #HS4A theme will also inspire remarks by many of our keynote speakers, like AMD’s Dr. Lisa Su, outlining her vision for how high-performance and adaptive computing transforms lives, and John Deere’s John May – our first ever ag tech keynoter – sharing how technology can help feed a growing world. They’ll join a phenomenal lineup of headline speakers including BMW’s Oliver Zipse, Delta’s Ed Bastian, Nasdaq’s Adena T. Friedman, and Stellantis’ Carlos Tavares, part of our

lineup of more than 750 speakers across more than 200 conference sessions.

While the show itself will run from January 5-8, expect big headlines even before CES 2023 opens to the public. That’s because Media Days (Jan 3-4) will feature press conferences – the perfect place to launch new products – with big brands like Samsung, LG, and Panasonic. Media Days will also feature the official media preview event of CES, Unveiled Las Vegas, which offers access to exhibitor product innovations and CTA’s highly anticipated annual market research presentation, Tech Trends to Watch.

Speaking of trends, CES 2023 will spotlight some exciting areas of growth in the tech world. That includes our transportation and mobility area in the sold-out West Hall. Nearly 300 automotive brands – our biggest automotive event to date – will showcase the latest innovations in mobility, electric and autonomous vehicles, hardware and accessories. Through our digital health exhibits, you can discover the tools and technologies lowering costs, improving health equity and saving lives. And after a year of buzz, we’ve created a whole new category to showcase Web3 and Metaverse – featuring technologies like blockchain and cryptocurrency. While you’ll see those technologies across the show floor, they have a new home in Central Hall.

This January, you’ll also see the latest innovations in areas like smart home, entertainment, food tech, gaming and e-sports, robotics, AI and more! Visit www.ces.tech to discover what’s in store and to sign up for CES news and industry insights.

Adam Goldstein, adam.goldstein@futurenet. com AD SALES: John Casey, Janis Crowley, Zahra Majma, Debbie Rosenthal, Andi Tureson, Kyle Walkenhorst VP/CONTENT CREATION: Anthony Savona, anthony.savona@futurenet.com CONTENT MANAGER: David McGee, david.mcgee@futurenet.com SENIOR EDITOR: Grant Morgan, grant.morgan@futurenet.com CONTRIBUTORS: Wayne Cavadi, John Sciacca, Stewart Wolpin GROUP ART DIRECTOR: Nicole Cobban, nicole.cobban@futurenet.com PRODUCTION MANAGERS: Heather Tatrow, heather.tatrow@futurenet.com Nicole Schilling, nicole.schilling@futurenet.com FUTURE US, INC. 130 W. 42nd St., 7th Floor New York NY 10036 SENIOR VICE PRESIDENT GROUP Elizabeth Deeming CHIEF REVENUE OFFICER, B2B Walt Phillips VICE PRESIDENT, B2B TECH GROUP Carmel King VICE PRESIDENT, SALES, B2B TECH GROUP Adam Goldstein HEAD OF PRODUCTION US & UK Mark Constance HEAD OF DESIGN Rodney Dive

Kinsey Fabrizio Senior Vice President, Membership, Sales, and Marketing Consumer Technology Association (CTA)™

CES.TECH

John Kelley Vice President, CES and Acting Show Director Consumer Technology Association (CTA)™

Gary Shapiro President and CEO Consumer Technology Association (CTA)™

#CES2023

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6 | CES 2023 DAILY | JANUARY 5-8, 2023

CTA Expands Touchless Venue Experience for CES 2023 As part of the Consumer Technology Association’s (CTA) commitment to create a healthy environment to conduct and further global business, CES 2023 attendees can expect an expanded touchless experience. Health and safety measures will be taken across all CES 2023 venues and will include increased fresh air flow and filtration systems, hand sanitizing stations, door greeters, and touchless public facilities.

“As producer of the world’s most influential tech event, we are proactively committed to creating an environment that reduces health risks for our attendees,” said Gary Shapiro, President and CEO, CTA. “In-person events such as CES are critical to advancing business. A more touchless venue experience at CES 2023 will provide a roadmap for future industry events on health and safety efforts for attendees.”

CES 2023 will likely be the largest in-person, audited business event to take place in the U.S. since early 2020, with an exhibit footprint 40 percent larger than CES 2022. As an industry leader, CTA will implement measures at CES 2023 to create a healthy business environment, including:

FRESH AIRFLOW AND DOOR GREETERS • Fresh airflow has been increased in ventilation systems across venues, including the Las Vegas Convention Center, Venetian Expo and ARIA. • Exterior doors will be opened and monitored to allow fresh air flow where possible.

• Door greeters will be stationed at remaining doors to open as attendees enter.

HAND SANITIZING • Touchless hand sanitizing units will be installed throughout all facilities in high traffic areas.

• A l l mee t ing rooms, conference areas, food areas, lounges, customer service areas, information kiosks, elevators, escalators, lounges and offices will have hand sanitizing stations.

TOUCHPOINTS • Badge pickup locations will utilize touchless badge printing.

• Customer service centers will offer touchless payment for onsite registrations.

• All microphones and shared AV equipment will be sanitized between use.

• Restrooms, handrails and doors will be cleaned throughout the day.

• Sinks, toilets, paper towel dispensers will be touchless.

• Cashless payment systems will be available at venue food outlets and business centers.

A full list of implementation measures can be found at CES 2023 Health Protocols.

John Deere Chairman/ CEO Set for CES Keynote First-time keynoter John May, Chairman/CEO of John Deere, the iconic manufacturer of agricultural machinery, will share how purpose-driven Robert May sustainability and advancements in technology address feeding a growing global population An exhibitor since 2019 and firsttime keynoter, John Deere continues to showcase how technical innovation is fundamental to the farming business. The company has introduced global audiences to the world’s first fully autonomous tractor and to its 2022 Innovation Award winning See & Spray technology.

See & Spray is a technologically advanced, huge robot for the agriculture industry that leverages computer vision and machine learning to detect the difference between plants and weeds, and precisely spray herbicide only on the weeds. This groundbreaking plant-level management technology gives a machine the gift of vision and reduces the use of herbicide by up to 80 percent, benefiting the farmer, the surrounding community and the environment See & Spray was a CES 2022 award winner in two categories: Best of Innovation, in Robotics, and an Innovation Awards Honoree in Vehicle Intelligence & Transportation.

CES 2023 Unveiled: From Human Security to New Technology

BY STEWART WOLPIN CES is usually all about innovation. The focus at CES 2023, however, will be on something more: innovation with a purpose. At CES Unveiled in midNovember in New York City, CTA President/CEO Gary Shapiro laid out modern rights that CES and consumer technology would address under the Human Security for All rubric.

Conceived by the U.N. in 1994, these Human Se-

CES.TECH

curity for All rights, recognize the importance of personal wellbeing and security pillars tied to an individual’s experience in life, including: food, access to health care, personal income, environmental protection, personal safety, community security and political freedom.

“We didn’t create these rights or securities, but we realized they correspond perfectly to parts of CES, Continued on page 74

Shown at CES Unveiled (from left): CTA Director of Research Lesley Rohrbaugh; SVP, Membership & Sales Kinsey Fabrizio; VP and Acting Show Director, CES, John T. Kelly; and CTA President/ CEO Gary Shapiro.

#CES2023

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SEE IT

Bastian, Kassan Set for C Space Keynotes

CES 2023 C SPACE KEYNOTE Thursday, January 5 ARIA Resort & Casino

Michael E. Kassan, MediaLink Founder/CEO

Set for Jan. 5, 2023, at ARIA Resort & Casino, the CES 2023 C Space keynote conversation will feature Delta Air Lines CEO Ed Bastian and MediaLink founder and CEO Michael E. Kassan. The keynote, “Building Connection & Community in a Non-Stop World,” will explore how successful consumer brands are combining technology with ingenuity to engage dedicated followers and create superfans.

The C Space keynote panel features leading figures of the marketing world, including Instacart CMO Laura Jones and Group Black CEO & Co-Founder Travis Montaque, among other guests, who will explore how brands are engaging consumers with increasingly personalized experiences.

“From in-flight experiences to on-demand enter-

tainment and a world of content in between, brands are using creativity, personalization and humanity in equal measure to win customers’ hearts and minds,” Bastian said. “This panel is all about the transformative power of connecting—with ourselves, with each other and with the world we inhabit.

“Delta has transformed travel for the delight of consumers and has set a high bar for brands,” said Kassan. “I look forward to diving into the learnings with Ed, as well as our panel of marketing leaders, and offering the industry some inspiring takeaways.”

Bastian is a familiar face at CES, having delivered the first keynote remarks by an airline executive at CES 2020. Kassan is also a regular participant on the C Space keynote stage.

Innovations in Human Security for All in CES 2023 Spotlight At CES 2023 the Consumer Technology Association (CTA) is partnering with the World Academy of Art and Science (WAAS) to showcase the critical role of technology in support of the United Nations efforts to advance human security for all.

CES 2023 will shine a spotlight on how technology helps people tackle the world’s most pressing problems. Human Security for All will be a theme throughout the show, from conference programming to keynotes highlighting innovation and products improving the lives of people around the world.

“Tech innovation gives us the tools to work toward a better world and has always been the catalyst for historic change. We are proud to partner with the World Academy of Art and Science in support of the United Nations,” said Gary Shapiro, President and CEO of the Consumer Technology Association. “Now more than ever, people are looking to the tech industry for leadership as we develop creative solutions to the world’s greatest challenges.”

First introduced by the UN in 1994, the concept of human security recognizes the importance of personal wellbeing and lists security pillars tied to an individual’s experience in life, including:

CES.TECH

food, access to health care, personal income, environmental protection, personal safety, community security and political freedom.

CES 2023 will showcase the latest tech innovations and thought leaders dedicated to addressing these most pressing global challenges. CTA will expand the CES Innovation Awards to incorporate technologies advancing the UN Human Security categories.

“The COVID-19 pandemic, global warming, the high cost of education and the surging food shortages resulting from the war in Ukraine illustrate the importance of developing innovative solutions to the full range of human security issues.” said Garry Jacobs, President, World Academy of Art & Science. “We are proud to be partnering with CTA to promote awareness and action to address the challenges to human security.”

The Consumer Technology Association (CTA) also announced the first keynote speaker for CES 2023. John Deere Chairman and CEO John May will join other John Deere executives to share how purpose-driven sustainability and advancements in technology are addressing one of the world’s greatest challenges—feeding a growing global population. This will be the first time in CES history that an agriculture technology company exec-

utive will take the mainstage for a keynote at the show. John Deere first debuted at CES 2019 and has been exhibiting each year since, highlighting the importance of innovation in agriculture.

“The opportunity for technology and sustainability to positively impact the world is most present in agriculture, where farmers continue to be challenged to feed our growing population,” said John May, Chairman and CEO. “John Deere is focused on developing technology with a purpose, to make our customers more efficient and sustainable. The work they do affects every single person and we’re honored to have the opportunity to help tell their story on the mainstage.”

Sustainability, digital health, metaverse, electric vehicles, transportation and mobility will have a commanding presence at the show. CES 2023 will explore the power of technology to revolutionize how people connect, featuring new categories including Web3; using crypto and blockchain to usher in a new digital economy; and remote work tech, exploring how tech is bringing the office into the home to maximize collaboration and creativity.

#CES2023

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Hip Hop Legend, iTunes and DSP Developers Join CTA Hall of Fame

BY STEWART WOLPIN CTA inducted eight new members into its Hall of Fame Tuesday night at a gala dinner in New York City.

The class of 2022 includes: • Jeff Robbin, Bill Kincaid and Dave Heller developed Apple’s iTunes, the most popular digital media software in the world. The three first developed SoundJam (1999), the first digital jukebox software for the Mac, which Apple bought in 2000. Using SoundJam as a foundation, the trio developed iTunes, which became the cornerstone of Apple’s media devices and services including the iPod, the iTunes Store, Podcasts, Apple TV, the App Store, Apple Music and other digital media products.

• Joseph and Mayer Akhtarzad founded Los Angeles’ premier consumer technology retailer, Video and Audio Center (VAC), and the Just One Touch whole home technology showrooms. VAC is known throughout the industry their three Ds approach: discovery, desire, and demand, and for being the first in the nation to sell the newest equipment and technologies, as a consultant to leading consumer technology vendors, and as the A/V resource to the stars.

The CTA Hall of Fame, Class of 2022 (from left): Mike May, Hank Shocklee, Apple’s Jeff Robbin, Dave Heller and Bill Kinkaid, VAC’s Joseph Akhtarzad, Samsung’s Ted Baxter, TI’s Wanda Gass and CTA President/CEO Gary Shapiro.

• Tim Baxter spent 35 years as a consumer technology executive with AT&T, Sony, and then Samsung in 2006. As president and CEO of Samsung Electronics North America, he oversaw Samsung’s rise to become the top seller of TVs, appliances, and smartphones.

During his tenure, Baxter helped Samsung grow from $6 to $30 billion in annual sales and transformed the company from a Tier 2 to a global top five brand. He also served as a CTA director and as a member of CTIA’s executive board.

• Wanda Gass, a Texas Instruments engineer, played a crucial role in the development of the digital signal processor (DSP) from which all digital device functions stem and speech recognition technologies

BMW’s Zipse To Deliver Pre-Show CES Keynote Oliver Zipse, Chairman of the Board of Management of BMW AG, will deliver a pre-show keynote address at CES 2023. Zipse will showcase how the future of mobility can merge the real and virtual worlds, and present BMW’s vision of the “ultimate digital driving machine” live in Las Vegas at Jan. 4, 2023.

BMW’s keynote address is part of the larger mobility story at CES 2023. The automotive sector will be bigger than ever, with nearly 300 exhibitors in a sold-out West Hall. The exhibits in West Hall will cover almost 25 percent more floor space than 2022, featuring the latest in self-driving tech, electric vehicles and personal mobility devices.

“We are thrilled to welcome BMW Group to the keynote stage,” said CTA President/CEO Gary Shapiro. “Under Oliver’s leadership, the company is expanding the definitions of mobility and reshaping the automotive industry, while embracing a more sustainable circular economy model for manufacturing.”

CES.TECH

Oliver Zipse, BMW

SEE IT PRE-SHOW KEYNOTE 8 p.m. PST Wednesday, January 4 Pearl Theater at The Palms

that led to today’s voice control interfaces. During her career, Gass contributed to advances in medical transition to better instrumentation and the multimedia industry’s conversion to digital technology. She also has broken barriers and paved the way for generations of women engineers.

• Mike May was a pioneer in the development of the Finial laser turntable, led Custom-Eyes Computer Systems that provided adaptive computer systems for the blind, designed some of the first accessible OCR systems for the blind, the Sendero accessible GPS and the GoodMaps indoor navigation technology for people who are blind or visually impaired. He underwent a rare stem-cell transplant that restored some vision after 43 years of total blindness, and still holds the downhill skiing speed record for a blind person of 65 MPH. • Hank Shocklee has used his standing in the music world as founding member of pioneering hip-hop Rock and Roll Hall of Fame groups Public Enemy and the Bomb Squad music production team to influence the U.S. Congress to permanently shelve the controversial anti-piracy Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA) legislation (2012), which threatened to censor creativity and stifle innovation.

Shocklee has become a ubiquitous CES Ambassador and advocate for consumer technology rights.

Also honored at the dinner was Vox founder John Shalam and his wife Jane, honored for their many contributions to CTA and the industry with an award named for them. The first John and Jane Shalam Award for essential and innovative work in combating social isolation was given to Dr. Thomas Kamber, cofounder and executive director of Oats (Older Adults Technology Services), which helps seniors learn and use technology so they could live better in the digital age. After a cake was brought to the stage, CTA president and CEO Gary Shapiro led the dinner audience in “Happy Birthday” for John Shalam, who will turn 89 on December 10.

#CES2023

AUDIO ENHANCEMENT

A I R O O M C A L I B R AT I O N

FROM 2 CHANNELS

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Stellantis CEO Tavares to Address CES 2023 SEE IT

The Consumer Technology Association (CTA) has added Stellantis CEO KEYNOTE 2 p.m. PST Carlos Tavares to its keyThursday, January 5 note speaker lineup at CES Palazzo Ballroom Venetian 2023. The keynote address will feature the global unveiling of the Ram 1500 Revolution Battery Electric Vehicle Concept and the Peugeot Inception Concept.

The presentation will chronicle Stellantis’s vision for making mobility clean, safe and affordable for all.

“We’re spotlighting our most advanced technologies that serve as a force for good as we work to achieve carbon net zero emissions by 2038,” said Tavares. “At CES, you’ll see how our startup soul and global scale guide us as we reimagine mobility, shift all paradigms and lead the way the world moves.”

Tavares will speak at 2 p.m. PST on Jan. 5, 2023, in the Venetian’s Palazzo Ballroom.

Carlos Tavares

EcoFlow Adds Max Model to Delta Series Power Stations BOOTH 18329 EcoFlow is introducing the EcoFlow Delta Max power station in the U.S. With a base capacity of 2016Wh, the Delta Max’s capacity can expand to 6048Wh when connected with two Smart Extra Batteries—enough for an average family’s emergency energy need for two days.

The EcoFlow Delta Max has a capacity of 2016Wh, which can support a family’s emergency use needs (four lights, a fan, a router, a laptop, a fridge, and charging of smartphones) for half a day. When connected with two Delta Max Smart Extra Batteries, the capacity can go up to 6048Wh, which enables a family to comfortably survive a two-day blackout.

EcoFlow’s Delta Max power station The EcoFlow Delta Max can be charged at 1800W through standard AC outlets. The battery also supports dual charging with an AC outlet and two 400W Solar Panels simultaneously, which levels up the charging input to a 2600W.

CES.TECH

dbx-tv Now Licensing Total Cal System SUITE 306, WESTGATE dbx-tv’s Total Cal in-home audio measurement and tuning system is now available for adoption by consumer electronics manufacturers. Total Cal was selected as a 2023 CES Innovation Award Honoree for its ability to improve the sound of televisions, soundbars, and portable/home speakers.

Total Cal gives endcustomers the ability to fine-tune their equipment for their individual listening environment with a user-friendly app. Total Cal measures the device’s performance in the room then re-tunes its audio parameters to provide the best possible sound quality. “dbx-tv’s sole focus is clever audio processing to improve consumer electronics without increasing hardware costs.

By harnessing cloud computing and mobile devices consumers already own, Total Cal works with industry standard SoCs and DSPs manufacturers design around, enabling high-end audio in cost-conscious products,” says dbx-tv Director of Sales and Marketing Timothy Brault.

EYESAFE, BOOTH 1410 Eyesafe is featuring its Eyesafe DTX blue light mitigating display technology, which utilizes and recycles high-energy blue light directly in the display stack to reduce toxicity, while improving color gamut and luminance. This breakthrough technology enables manufacturers to meet to meet rigorous standards for health with advanced blue light protection and improved display performance. Eyesafe is partnering with a global OEM to bring this new technology to life at the CES 2023 Innovation Showcase. Eyesafe DTX is a CES 2023 Innovations Awards Honoree in the Computer Hardware category.

#CES2023

/ Limited-Edition, High-Fidelity Audio

Our History, Our Passion A percentage of all 60th anniversary sales will be donated to the Playing For Change Foundation.

In celebration of our founding over 60 years ago, we are proud to feature a collection of products reflecting our commitment to analog audio. Possessing audio quality of the highest fidelity, and handcrafted in extremely limited quantities, these products continue our tradition of honoring the past while pursuing an ever-changing purity of sound.

Booth #18266 (Central Hall)

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14 | CES 2023 DAILY | JANUARY 5-8, 2023 Sahara Ave.

Sahara Station

n Dr.

Sahara

Joe W. B ro w

To Downtown Las Vegas

City View Map

Paradise Rd.

Las Vegas

Karen Ave.

Circus Circus

Westgate

Paradise Rd.

Resorts World

Tech East

Jo eW .

Westgate Station

Elvis Presley Blvd.

Brown Dr.

Ind ust ria l Rd .

Las Veg as B lvd .

Palace Station

Tech West

Las Vegas Convention and World Trade Center

Fashion Show Mall

Las Veg as B lvd .

Sammy Davis Jr. Dr .

Convention Center Dr.

Desert Inn Rd. LVCC Station

Encore at Wynn

Renaissance

Las Vegas Metropolitan Police Dept.

Sierra Vista Dr.

Wynn

Swenson St.

The Palazzo

ve. ds A San

Treasure Island

CES 2023 Twain Exhibit St. Hours The Venetian

Tech South

Thursday, Jan. 5 Friday, Jan. 6 Saturday, Jan. 7 Sunday, Jan. 8

Venetian Expo (formerly Sands)

Harrah’s/The LINQ Station

Koval Ln.

Frank Sinatra Dr.

Mirage

C Space at ARIA Exhibit Hours

Westin

Flamingo Rd.

Bellagio

Vdara

Thursday, Jan. 5 Friday, Jan. 6 Saturday, Jan. 7

9 AM-5 PM 9 AM-5 PM 9 AM-5 PM

Key

Bally’s/Paris Station

ARIA

10 AM-6 PM 9 AM-6 PM 9 AM-6 PM 9 AM-4 PM

Harmon Ave. Park MGM MGM Grand/ Signature at MGM New York New York

Luxor

Mandalay Bay Rd. Mandalay Bay/Delano

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MGM Station

C Space Shuttle

Hotel

Las Vegas Monorail

LVCC Loop

Tropicana Ave. Tropicana

Giles St.

Excalibur

Alexis Park

Reno Ave.

Tech Express

Vegas Loop

Explore CES exhibit venues at CES.tech.

As of Nov. 21, 2022. Locations subject to change. Map not to scale.

#CES2023

Y O U R P A R T N E R I N S I M U L AT I O N A N D V A L I D AT I O N

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Indy Autonomous Challenge 2023 Booth #3601

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Tech East Las Vegas Convention and World Trade Center (LVCC), Renaissance Las Vegas and Westgate Las Vegas

Elvis Presley Blvd.

North Hall

Joe W. Brown Dr.

West Plaza Booth #s WP1-WP999

Paradise Rd.

West Hall

Booth #s 3000-7999 Product categories • Vehicle Tech & Advanced Mobility

Diamond Lot

Product categories • AI | Robotics • Digital Health • Enterprise • FinTech • IoT Infrastructre • Vehicle Tech & Advanced Mobility

Westgate North Rd.

North Hall

Booth #s 8000-14999

Skywalk

Meeting Rooms Lvl 1 W101-W110 Lvl 2 W201-W238 Lvl 3 W301-W327

Las Vegas Convention and World Trade Center

West

Meeting Rooms Upper Level, N250-N264

Meeting Rooms Lower Level, N101-N120 Upper Level, N201-N249

Convention Center Dr. Grand Lobby Booth #s GL1-GL15

Central Plaza

Central

Central Concourse

Booth #s CP1-CP50

Blue Lot

C5 Lobby

Central Hall

Booth #s 15000-19999 Product categories • Audio Video | Gaming | Metaverse | XR

South Hall Connector

Paradise Rd.

Show Services at Tech East Accessibility Desk LVCC, North Level 2, N250

CES 2024 Exhibit Space Selection

LVCC, South Connector, S224 & S225

Silver 3

South Hall 3 & 4

Meeting Rooms

Lobby

International Business Center

LVCC, North Level 2, N251-N258

LVCC, West Level 2, W225

LVCC, West Level 2, W216-W233

LVCC, West Level 2, W212

CTA Member Lounge

LVCC, North Level 2, N254

Media Room Show Office

S1 Lobby

S4 Lobby

S201-S218

South

South Hall 1 & 2

Meeting Rooms

S2 Lobby

Platinum Lot

S101-S118

Renaissance

Swenson St.

To Tech West and Tech South

Conference Sessions

Upper Level, S219-S233

S3

Exhibitor Press Conferences

LVCC, South Connector, S219

Meeting Rooms

Desert Inn Rd.

Desert Inn Rd.

Bronze Lot

LVCC, North Level 2, N255 LVCC, West Level 2, W226

Sierra Vista Dr.

Customer Service Center LVCC, West Level 1, W102

Key Accessibility Desk

Automatic Doors

Badge Pickup

C Space Shuttle

Customer Service

Elevators

Hotel Shuttle Buses

Information

Las Vegas Monorail

LVCC Loop

Passenger Pickup/Drop-off

Taxi

Tech Express

Vegas Loop

Explore CES exhibit venues at CES.tech. As of Nov. 21, 2022. Locations subject to change. Map not to scale.

CES.TECH

#CES2023

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Tech West Venetian Expo (formerly Sands)

Show Services at Tech West Accessibility Desk

Customer Service Center

To T Las ech Veg Sou as B th lvd.

CES 2024 Exhibit Space Selection Level 2, Venetian Ballroom A

Level 2 Lobby

Keynotes

Exhibitor Press Conferences

Level 5, Palazzo Ballroom

Level 3, Lido 3105-3106

Conference Sessions

Valet Drop Off and Taxi

International Business Center

Level 2, Venetian Ballroom Level 1, Room 301

Level 1 Lobby

Media Room

Level 2, Venetian Ballroom

Level 4, Marcello and Lando

Innovation Awards Showcase

CTA Member Lounge

Concierge

Level 2, Venetian Ballroom

Level 3, East Foyer Venetian Tower, Suite 29-207

Level 2, Halls A-D, Booth #56320

Race & Sports Book

Casino

Lobby

Show Offices

Food Court

Front Desk

Escalators

up to Parking Garage Connector (Take a left at Coffee Bean)

Venetian Hotel

Restaurant Row Casino Cage

The Venetian Theater

To Palazzo and Wynn/Encore

Elevators to high-end audio and exhibit suites in Venetian Tower

B

C

L

Escalators

A

Levels 1, 3, 4 & 5

Showroom

D

E

Venetian Ballroom

Level 3 Lido

Delfino

Level 2

3001-3106

4001-4106

Bellini 2001-2106

Titian 2201-2306

K

F I

H

Murano

Lando

3201-3306

4201-4306

San Polo

Marcello

3401-3506

4401-4506

Palazzo Ballroom Keynotes

Veronese 2401-2506

J

Level 5

Level 4

Opaline Theatre

Business Center

Grand Lux Cafe

G

Bassano

Toscana

Zeno

3601-3806

4601-4806

2601-2806

Level 1 901-1007

Halls A-D

Marco Polo

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Tech South 20 | CES 2023 DAILY | JANUARY 5-8, 2023

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#CES2023

ADVERTORIAL

Aiper Makes a Splash with New Line of Innovative, Cordless Robotic Pool Cleaners [BOOTH 9763] When it comes to pools, no one wants to cannon ball, swan dive or back stroke through something dirty —or spend hours scrubbing the pool walls and floor. Enter Aiper: the leading global creator of ecofriendly, cordless robotic pool cleaners on a mission to create simple, smart cleaning solutions for pool owners worldwide.

After doing a deep dive in 2017 into the pain points of traditional pool cleaners –and the overall hassle of keeping a pool clean –the company embarked on a mission to create products that eliminated the industry’s biggest pain points: time, cords, and money, so users can spend more time enjoying their pool vs. cleaning them. Since then, the brand has gone on to create some of the best-selling pool cleaners on the market today –with no plans of slowing down. Debuting its new flagship line and most advanced series of pool cleaners to date –one of which was named a CES 2023 Innovation Award

CES_Daily_Aiper_Advertorial_V3.indd 1

Honoree –Aiper’s latest mission has been to perfect its products with new, upgraded features like its trademarked WavePath™ Navigation Technology, wall-climbing abilities, muti-cleaning mode systems, shorter charging times, longer running times and more. The new series debuting at CES will consist of three unique models, all valued at different price points for different pool cleaning needs.

The brand will also be showcasing a special edition pool cleaning product that will be immediately available for purchase in the New Year. To see the products demonstrated in-person, Aiper will be showcasing its new series of innovative, cordless robotic pool cleaners during CES 2023 at Booth 9763 in the North

Hall of the Las Vegas Convention Center.

On January 5 at 11:30am PT, the brand will be conducting a new product launch event that delves into the new line’s key features, the differentiators between each product, and why the line will be considered one of the most thoughtfully designed pool cleaners available on the market today. Throughout the event, Aiper will have special gift bags prepared for attendees who visit the booth. In addition to CES, Aiper will have a presence at Unveiled on January 3, Pepcom Digital Experience! on January 4, and Showstoppers @ CES 2023 on January 5.

To purchase Aiper products, visit www.aiper.com, Amazon, or specialty retailers nationwide.

12/12/22 11:54 AM

22 | CES 2023 DAILY | JANUARY 5-8, 2023

AMD’s Dr. Lisa Su at CES 2023: On Transformative Computing mance computing and the semiconductor industry for Dr. Lisa Su, AMD Chair and CEO, will delivmore than three decades. er an in-person keynote address at CES 2023, Dr. “Over the last few years computing has become an esSu will share AMD’s vision-a perennial highlight sential and pervasive part of our daily lives, helping each of the CES season—on how high-performance and of us adapt how we work and learn remotely, while keepadaptive computing transforms lives by addressing ing us connected and entertained,” said Dr. Su. “I am the world ’s toughest problems. Her keynote will excited for the opportunity to deliver a keynote at CES be delivered live and in person from Las Vegas on 2023 to highlight the next generation of high-perforWednesday, January 4, 2023, at 6:30 p.m. in the Vemance and adaptive computing innonetian’s Palazzo Ballroom. vations, and products that will push An engineer who inspires people the boundaries on what is possible from all backgrounds to pursue caAMD KEYNOTE and play an important role helping reers in STEM, Dr. Su has played Wednesday, January 4, 6:30 p.m. solve our most important challenges.” a major role advancing high-perforPalazzo Ballroom, Venetian

SEE IT

Dr. Lisa Su

Indy Autonomous Auto Challenge Roars Into CES 2023 After making history at CES 2022 with the world’s first-ever, head-to-head autonomous racecar competition, the Indy Autonomous Challenge (IAC) is returning to CES 2023. The event will take place at the Las Vegas Motor Speedway on Saturday, January 7, 2023 and will be limited to CES attendees. Transportation will be available from the Las Vegas Convention Center (LVCC) to the Las Vegas Motor Speedway.

“The Autonomous Challenge @ CES in January brought a new level of excitement to CES with the world’s first head-to-head autonomous racecar com-

petition, pushing autonomous driving technology to its limits,” said Jean Foster, Senior VP, Marketing and Communications, CTA. “We are thrilled to welcome the Indy Autonomous Challenge back to CES 2023 and can’t wait to see how the research being done on autonomous vehicles through this competition will advance the industry.”

Collaborating with partners like AWS, Cisco, Continental, Dallara, dSPACE and Luminar, the IAC is pushing limits for the entire autonomous community and helping to increase safety and performance of this

life saving technology, not only in motorsports, but across all modes of commercial transportation. The primary goal of this competition is to solve real world problems by advancing technology that will speed the commercialization of fully autonomous vehicles and deployments of advanced driver-assistance systems (ADAS).

“We bring together the best university minds in AI, robotics and automation from around the world and match them with cutting edge technology from industry leading companies to make the impossible possible,” said Paul Mitchell, president, Indy Autonomous Challenge. “We come to CES because this competition is not only catapulting autonomous technologies forward, but it’s also educating and inspiring innovators and entrepreneurs for generations to come.”

PoliMOVE won 1st Place at the Autonomous Challenge @ CES 2022

INDY AUTONOMOUS CHALLENGE

CES.TECH

#CES2023

ADVERTORIAL

“Massage chairs may become a household necessity!”

U.S. Jaclean, Inc.

By Michael Kogure

In the postwar era, the three sacred treasures of the American home (television, refrigerator, and washing machine) were once a symbol of affluence, just as they were in Japan, and a coveted commodity in the average American home.

vice that incorporates concepts from both Western science and technology and traditional Eastern medicine. With time, new technologies have been added, and models have been created that incorporate customer feedback and the more detailed Today, they are common in every concepts of Shiatsu practitioners. home and have become indispensable household items. It has been 40 As we continued to sell massage chairs, years since U.S. Jaclean. Inc. intro- we conducted extensive research to duced the massage chair to the U.S., determine what kind of touch would but in Japan, massage chairs had been have a positive effect on the human sold as health equipment in the elec- body, and we arrived at our current tronics department long before that. model.

There are many massage chairs availIn the U.S., we started by import- able in the U.S. today, but we recoming massage chairs from Japan and mend that you choose a massage chair introducing them at events. At first, that is based on the concepts of massage many people looked at us strangely, experts. Daiwa massage chairs have led and some even teasingly tried them the massage chair industry by incorpoout. However, as we continued our rating the concept of improving health demonstrations, people began to ap- through Shiatsu therapy and the latpreciate the quality of the product. est technologies in health equipment.

However, massage chairs were not well known as a household prod- There are two main types of massage uct, and when it came time to buy chairs: S- type and L-type. The human one, people were reluctant, making back curves lightly in the shape of the business difficult. For the first few letter S. The type that massages accordyears, it was good enough to sell one ing to the curve of the back is called the or two chairs at exhibitions, and the S type. On the other hand, the L type days of unprofitability continued. massages from the back to the buttocks.

Through repeated demonstrations at trade shows, the number of buyers began to increase. Our massage chairs were originally invented in Japan and we imported them from there. Eventually, to avoid Japan’s relatively high labor costs, production was shifted to Taiwan and China.

The S type has a stretch function that can stretch the entire body in addition to the back massage, while the L type has a stretch function that cannot be incorporated due to its structure. The Daiwa Supreme Hybrid incorporates the functions of both the S and L types by placing these rollers in two separate locations on the back and buttocks. We Massage chairs are now recognized have introduced it as a hybrid model in American society as a health de- that is both an L type with a strong

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Daiwa massage chair demonstrated at the 2022 Super Bowl Party, Los Angeles, CA

U.S. Jaclean, Inc. President Michael Kogure poses with Supreme Hybrid model at Gardena, CA showroom, 2022

stretching ability.

Although the U.S. is now a society of longevity, it is still considered a stress ful society. Interest in health has been growing year by year, and stores selling general merchandise are now filled with a wide variety of health goods.

Massage chairs are gaining recognition in the U.S. and evolving with the times.

In the United States, with its forward-thinking spirit, massage chairs will one day become an indispensable product in American society, ahead of their Asian counterparts.

Las Vegas Convention Center Booth #18679 Venetian Expo (formerly Sands) Booth #54246

12/6/22 9:37 AM

24 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

OLED Leads Cool Dozen Innovation Awards for LG BOOTH 15501 LG Electronics (LG) has been recognized for the technological and design excellence of its latest lifestyle solutions, earning more than two dozen CES 2023 Innovation Awards, including three coveted Best of Innovation Awards for LG OLED in the computer Peripherals, Gaming and Video Display categories.

Of the 28 honors LG will receive at CES 2023, 10 went to LG OLED TVs, marking the 11th consecutive year that the company’s self-lit TVs have received CES Innovation Awards. LG OLED TVs, known to offer a variety of viewing experiences to consumers with its diverse innovative form factors, are prized by consumers for picture quality that delivers vibrant, accurate colors, deep blacks and infinite contrast.

The 88-inch LG SIGNATURE OLED 8K TV

was recognized in three categories, while inspiring ultra-large 97-inch OLED and LG OLED Flex, a groundbreaking TV boasting the world’s first bendable 42-inch OLED screen, were double honorees.

LG home appliances named CES 2023 Innovation Award winners include the LG PuriCare Aero Furniture, a new concept in air purification. Also honored is the premium LG CordZero All-in-One Tower with Steam Mop. Among other winning products are the LG WashTower Compact, LGv UltraGear OLED gaming monitor and LG XBOOM 360 bluetooth speaker system.

The full list of LG’s CES 2023 Innovation Award recipients will be announced at the show.

Abbott Garners Trio of Innovation Awards BOOTH 8713 Abbott has been honored with three CES 2023 Innovation Awards on Digital Health for its life-changing technologies that are advancing the health tech Abbott’s Aveir VR Leadless Pacemaker industry.

Abbott, which has received nine CES Innovation Awards in the past two years, has been honored for: • The Aveir VR Leadless Pacemaker: Touted by the company as the world’s only leadless pacemaker with a unique mapping capability to assess correct positioning prior to placement and designed to be completely retrievable. The system was developed by Abbott to treat patients with slow heart rhythms and eliminates wires used to deliver therapy in traditional pacemakers.

• Proclaim Plus SCS System: Abbott’s latest advancement in neurostimulation therapy to treat chronic pain using low doses of targeted BurstDR stimulation that can be adjusted as a person’s therapeutic needs evolve across up to six areas of the body, which is more pain sites in the body than ever before.

• Alinity m Monkeypox PCR test: A first of its kind, Abbott received FDA Emergency Use Authorization of its PCR test for detecting the monkeypox virus.

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LG’s 42-inch OLED Flex model (LX3) bends into a curved TV. LG’s OLED TVs have received 10 CES 2023 Innovation Awards.

John Deere Spotlights Autonomous Tractor BOOTH 5617 John Deere’s fully autonomous tractor is a technologically advanced robot for the agriculture industry that leverages GPS guidance, stereo cameras, sensors and AI technology to perform essential tasks on the farm without an operator in the cab. Equipped for tillage, the process of preparing the soil before planting seeds, the autonomous tractor helps address the growing labor shortage, allowing farmers to focus on pressing tasks while managing the robot from their smartphone. Farming is a 24/7 job, and to feed the world the autonomous tractor is helping farmers do more with less.

The John Deere ­autonomous tractor is a double CES 2023 Innovation Awards winner, earning Best of Innovation in Robotics and an Honoree in the Vehicle Tech & Advanced Mobility category.

John Deere’s autonomous tractor

#CES2023

Your partner in the future Gajo SmartCase We have been looking down at screens from the moment we had them in our hands, this has created an epidemic known as “tech neck” This smart case and app will fix these behaviors and have us look up to a better life.

Gajo SmartSeat The 2 most comfortable positions are standing & laying down. Are you ready to see the next evolution in motor vehicle seats?

There clearly is a better way, we have been driving uncomfortably for too

Gajo Solar The current state of solar panels are ugly, clunky and easily damaged.

These panels will live within your environment in plain sight and hide to avoid the storms that would destroy them.

Take in the new scenery.

www.gajo.co

Visit us in Booth 54743

26 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Panasonic Expands LUMIX G Series Camera Line BOOTH 16317 Panasonic’s LUMIX GH6 is the latest addition to the LUMIX G Series digital mirrorless camera based on the Micro Four Thirds system standard. Thanks to a new 25.2-megapixel Live MOS Sensor and a new Venus Engine, the LUMIX GH6 will help a new generation of video creators who wish to produce state of the art, high quality videos efficiently and on a budget.

The 25.2MP GH6 fits a dizzying array of movie skills into its compact body. There’s 5.7K video at 60fps and Apple ProRes 422 HQ recording, 7.5 stops of in-body image stabilization, four-channel XLR audio recording and a monitor that can be tilted in almost any direction.

Panasonic’s LUMIX GH6 digital mirrorless camera

Its thoughtful design, superb handling and the sheer wealth of video options on offer make it a tool that’ll suit all but the most demanding of mirrorless movie makers. The GH6 is a CES 2023 Innovation Awards Honoree in the Digital Imaging & Photography category.

DNA Corp. Honored for ADHD Genetic Testing Kit BOOTH 62032, VENETIAN DNA Corporation has been named a CES 2023 Innovation Awards Honoree in the Digital Health category for its ADHD BANK (ADHD genetic testing kit).

ADHD BANK is an AI-powered DNA data solution to assist physicians diagnose and predict ADHD (Attention-deficit/hyperactivity disorder). Although ADHD is a multifactorial disease, Nature published in 2018 that ADHD has high heritability 74 percent. Strong genetic feature of ADHD intrigued and motivated DNA Corporation to search for genes associated with ADHD. DNA Corporation now has patented machine with learning algorithms that analyzes

CES.TECH

the latest genetic biomarkers associated with ADHD. ADHD BANK is designed to provide more accessible prediction of ADHD to the general public by offering ADHD genetic analysis using the innovative genome technology. This innovative technology combined with clinical methods will help physicians diagnose challenging cases of ADHD, especially for young children and persons with disability or mental health diseases. In addition, ADHD BANK’s personalized ADHD genetic analysis could assist medical professionals to provide more individually targeted behavioral therapy and medical treatments.

DNA Corp.’s ADHD Genetic Testing Kit

A-T Adds Content Creation Presence to CES Showcase BOOTH 18266 Audio-Technica is showcasing its complete range of consumer products at CES 2023. In celebration of the company’s 60th Anniversary, attendees can expect an immersive experience with Audio-Technica’s onsite Analog Listening Lounge and content creation presence. Introducing both new and old models, the brand’s full collection will be on display at Booth 18266.

The Analog Listening Lounge will provide visitors access to all of Audio- Audio-Technica’s 60th anniversary limited Technica’s wired headedition ATH-W2022 phones, from the most audiophile closed-back expensive to entry level wooden headphones models. This unique opportunity includes the legendary M-Series studio monitors. The 60th Anniversary limitededition, ATH-W2022 audiophile closed-back wooden headphones incorporate a host of Audio-Technica’s latest manufacturing technologies, which users can hear for themselves at the Analog Listening Lounge playing vinyl records with A-T turntables and cartridges.

Having launched its Creator Community in September 2022, Audio-Technica will also have a content creation presence at the booth for the first time ever at CES. The Creator Community is an evolution of traditional community outreach and sponsorship programs that allows for a personalized experience, two-way communication and a way for A-T to reward/provide recognition to fans and creators who are true brand advocates or want to connect with Audio-Technica. With audio gear specially designed to meet the needs of content creators, such as the recently launched AT2020USB-X and AT2040 microphones and AT8700 adjustable microphone boom arm, Audio-Technica will have formidable equipment for streaming, podcasting, gaming, video recording and more on display.

#CES2023

Like no other.

Meet Florio, the revolutionary new 2-in-1 robot vacuum and mop from Noesis.

Combining market-leading autonomy with next level intelligence, it’s like no other robot cleaner on the market.

Experience a new era in floor cleaning at CES Booth 53721 - Smart Home Exhibition - Venetian Expo Center

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12/14/22 12:20 PM 13/12/2022 18:39

28 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Targus Features EcoSmart Keyboard BOOTH 15901 Designed for today’s eco-conscious consumers, the Targus Energy Harvesting EcoSmart Keyboard is a full-size, lightweight keyboard that combines advanced energy harvesting solar technology with post-consumer recycled materials and ultra-low-power Bluetooth technology in sustainable packaging.

While Targus has been using recycled PET polyester and plastic water bottles in its laptop cases and backpacks since 2008, the introduction of this keyboard now brings its EcoSmart technology to its tech accessories offerings. As an added benefit, it includes Targus DefenseGuard Antimicrobial Protection, which creates a cleaner surface and works continuously to protect the keyboard by preventing the growth of microorganisms. The keyboard is primarily powered by advanced amorphous silicon photovoltaic cells and uses the Atmosic ATM3 series Bluetooth SoC. The photovoltaic cells used are optimized to harvest light from indoor lighting.

Targus’s energy harvesting EcoSmart keyboard

Lumi’s LDT75 Series spring-assisted monitor arms

Lumi Launches LDT75 Monitor Arms BOOTH 52558 A CES exhibitor since 2005, Lumi is at this year’s show introducing its new LDT75 Series Spring-Assisted Monitor Arms.

The début of this premium monitor arm series was seen as another step by Lumi into the high-end monitor arm market. Targeted at high end users, the LDT75 Series is a true feat for the eyes while offering optimized performance.

In addition to the future-proof design, efforts have also been made to create a user-friendly monitor arm with optimized functionality. The quick-release VESA plate allows for effortless installation and removal. Insertion joint assembles in minutes while reducing packaging size, making it ideal for e-commerce. Selectable 180-degree/360-degree movement keeps the TV from hitting walls or partitions.

Transforming Marketing Animates Stagwell CES Presence CONTENT STUDIO Stagwell, the challenger network built to transform marketing, is at CES 2023 with its experts and client partners weighing in on transforming marketing through impactful technology across a variety of activations at the annual consumer technology expo.

“Stagwell transforms marketing through impactful technology, driving measurable outcomes for our clients’ businesses and for society at large,” said Stagwell Chairman and CEO Mark Penn. “Whether we’re building an app that fuels billions in revenue or designing a first-of-its-kind sustainable NFT plat-

CES.TECH

form, we’re excited to return to CES to celebrate the impact of technology.”

At Content Studio, Stagwell is again producing exclusive interviews with senior brand executives, focused on the technologies they expect to spark the greatest transformation in advertising and marketing over the next five years. The 15-minute 1:1 sessions will take place in Stagwell’s onsite content studio in Booth 60488, in the Grand Lobby of the LVCC. Brand executives are invited to attend 60-minute tours spanning the North and Central Halls of the LVCC, hosted by technology experts from across

Stagwell. Attendees will hear expert evaluations of the products and services unveiled at CES that will have the biggest impact on brands and marketing opportunities in the year to come, particularly regarding creative and media buying.

Chairman/CEO Mark Penn will participate in the CMO Insights C Space Program on Wednesday, Jan. 4 at 2:50 p.m. He will join a panel on the impact of data and personalization, featuring brand leaders and technologists working at the intersection of technology and marketing to define the standards around consumer data.

#CES2023

It begins with vision We gave the worldʼs top-selling robotic mower* the gift of sight and a powerful neural network to understand its surroundings. Zero install.

Zero worry. 100% beautifully manicured lawn.

For the third year in a row, Worx Landroid has been the best-selling robotic lawn mower at home improvement retailers and online.

*

See the future of lawncare at CES Booth 53721 - Smart Home Exhibition - Venetian Expo Center and at landroid-vision.com

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12/15/22 1:15 PM

30 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Cleer Features New Open Ear True Wireless Earbuds

Cleer’s ARC II open-ear true wireless earbuds

BOOTH 18154 Cleer Audio is introducing its next generation of open ear true wireless earbuds, the ARC II. ARC II’s flexible hinge design ensures a passive listening experience with maximum comfort. These open-ear earbuds do not cover the ear canal, but rather channel audio directly into the ears. This unique no-pinch, comfortable design allows you to maintain spatial awareness and still enjoy your audio. Meaning you can stay safe while keeping aware of your surroundings while listening to your favorite podcast or music.

The open ear design provides a safe way to experience music outdoors. It is suitable for all day wear and use with its lightweight design, comfort fit and feel, and up to 35 hours of on-the-go playback, eight hours of playback per charge and 27 hours of additional charge in the charging case.

Available in a graphite or warm gray finish, ARC II is priced at $149.99 (U.S., MSRP) and will be available in the Q1 of 2023.

EFI Previews Automatic Recharging Solution

Z-Wave Alliance Surpasses 4,000 Certified Devices

BOOTH 54100 EFI Automotive is offering previews of an automatic charging solution for 100 percent electric and hybrid vehicles for use by professionals and individuals. This innovation is suitable for all types of vehicles, light and commercial, and all brands.

It will be on display in the West Hall of the LVCC, on the stand of a major global car manufacturer of which EFI Automotive is a partner.

EFI Automotive’s innovation strategy is achieved not only through its R&D department, but also through Axandus, its industrial start-up accelerator, and Akéoplus, an industry player 4.0 (industrial engineering company specialized in the design and implementation of digital solutions to improve both production processes, products and customer services).

The company aims not only to accelerate the development of its technology platforms in decarbonized mobility—its innovative mechatronic solutions and its electronic and electromagnetic systems that help to make vehicles more economical—it is also about exploring other markets and integrating new skills.

BOOTH 52908 The Z-Wave Alliance’s Z-Wave ecosystem has surpassed 4,000 certified devices. This announcement comes on the heels of the first Z-Wave Long Range (Z-Wave LR) certified devices hitting the market for implementation into smart home systems.

“Z-Wave has been at the forefront of smart home technology and a champion of security, interoperability, and backwards compatibility for over two decades,” says Z-Wave Alliance Executive Director Mitch Klein. “Our recent bevy of announcements—ratification as a Standards Development Organization (SDO), the addition of new board members, the first Z-Wave LR Certified devices, and now growth of the Z-Wave ecosystem to over 4,000 devices—all indicate that Z-Wave continues to innovate and advance the smart home market and shows no signs of slowing down.”

Interoperability between Z-Wave products is the cornerstone of the Z-Wave technology standard; interoperability is only achieved through testing and certification. Certification ensures all Z-Wave devices, regardless of brand, manufacturer, and chip generation, all work harmoniously with each other to deliver on the promise of the interoperable and backwards compatible smart home.

CES.TECH

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2022 | 31

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Roland Marks 50th With New Concept Model Piano BOOTH 15301 At CES 2023 Roland is showcasing its 50th Anniversary Concept Model Piano.

Since the release of Japan’s first electronic pianos, the EP-10 and EP-20, in 1973, and the world’s first touch-sensitive electronic piano, the EP-30 (1974), the RD-1000 (1986), Roland has continuously worked to transform the space. Additional innovations including the V-Piano (2009), the Kiyola (2015) jointly developed with the Japanese furniture maker Karimoku, and the Facet Grand Piano (2020) the Grand Prizewinning design searching for the piano of the future,

showcases how Roland has continued to innovate electronic pianos over decades.

Roland carries on this inherent tradition of innovation with the release of the 50th Anniversary Concept Model Piano, equipped with Roland’s latest sound system and tones alongside Roland’s most legendary piano sounds and expression while featuring a keyboard touch more natural and responsive than ever before.

The concept piano’s one-piece molded wooden body, also designed in collaboration with Karimoku, was inspired by the fusion of the past and the future, while its

Roland’s 50th Anniversary Concept Model Piano

rigid body, incorporating Japanese oak wood, provides faithfully resonant piano tones from the speakers.

Although the new concept piano is not for sale, Roland is inviting CES attendees to “get past the digital and acoustic concept and enjoy the natural performance and beauty purely as a piano” on the instrument’s global tour marking Roland’s half-century anniversary.

32 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Daiwa Unveils Supreme Hybrid Massage Chair BOOTH 54246 Did you ever think that massage chairs could have more advanced features than you could ever imagine? From the partnership of Daiwa, with its parent company U.S. Jaclean, and the Shanghai-based

Daiwa’s Supreme Hybrid massage chair

Rotai, comes the Daiwa Supreme Hybrid Massage Chair.

What’s so special about being the product of a collaboration between these two companies? Daiwa and Rotai have introduced a new category in the existing consumer massage chair market. The Supreme Hybrid Massage Chair is not your typical inversion stretch massaging chair. It is a level-up version with a flexible massage track that arches backward over 50 degrees and an L-shaped massage track with full coverage of 49 inches giving a full-body deep stretch of a yoga exercise.

By combining technical advancement and massage therapy know-how, the Supreme Hybrid massage chair promotes both full-body deep stretches and better fitness.

RYSE Launches Ultralight eVTOL Vehicle BOOTH 6816 RYSE Aero Technologies, the ultralight electric vertical takeoff and landing (eVTOL) company, is at CES 2023 with its Ultralight eVTOL vehicle, the RYSE Recon.

Classified under the FAA’s Ultralight rules Part 103, the Recon is an all-electric aerial ATV designed to make flight accessible for all regardless of skill level or pilot’s certification. In the four months since the Recon’s first manned flight, RYSE has conducted numerous public flights and demonstrations at top agriculture and farming expos, enabling several enhancements to its capabilities and limitations.

The latest feature enhancements of the Recon include its Simplified Vehicle Operations Systems (SVO), which ensure a low learning curve for the pilot; its Distributed Electric Propulsion (DEP), which increases safety and reliability, as well as its redundant

CES.TECH

HYUNDAI ELECTRIC & ENERGY SYSTEMS, BOOTH 61657 Hyundai Electric & Energy Systems has completed the development of a high-voltage circuit breaker (HVCB) for the rating of 170 kV, 50 kA, and 60 Hz using CO2 and C4F7N. The HVCB, part of a Gas Insulated Switchgear (GIS) bay of the same voltage rating, is a three-pole operated in one tank encapsulated design that has fulfilled all the IEC 62271-100 tests. Its performance equals that of SF6 gas counterpart but shows a more than 99 percent reduction of the Global Warming Potential (GWP) of the gas mixture.

Hyundai’s HVCB is a CES 2023 Innovation Awards Honoree in the Smart Cities category.

Bosch AIShield Addresses AI Security Issues BOOTH 16115 Bosch Global Software Technologies’ AIShield is an AI-security solution designed to protect AI-based medical devices in the face of emerging security threats. AI systems are at the epicenter of security, safety and privacy concerns in healthcare industry.

AIShield provides vulnerability analysis and end-point protection against novel AI threats. It ensures patients safety by protecting AI-based medical devices (including cloud) against critical breaches and attacks targeted for manipulation and misbehavior. AIShield solutions can help MedTech providers mitigate AI risks, ensure patient safety, and manage regulatory compliance to enable sustainable business growth.

AIShield is a CES 2023 Innovation Awards Honoree in the Cybersecurity & Personal Privacy category.

RYSE Aero Technologies’ RYES Recon all-electric ATV

artificial intelligence systems. Further, the increased capacity of the Recon’s battery pack enables longer flight times and greater distances.

Bosch Global Software Technologies’ AIShield AI-security solution

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2022 | 33

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Bird Buddy Returns With New Prototype Feeder BOOTH 52826 Bird Buddy, a CES 2022 Innovation Awards Honoree, is providing real-time experiences directly with birds out in nature at CES 2023. Following a digital presence in 2022, the Bird Buddy team will be on hand to fully demonstrate how their smart bird feeder is reconnecting people with nature.

Following a $4 million 2020 Kickstarter launch, Bird Buddy has developed its smart bird feeder with ground-breaking AI that snaps and recognizes over 1,000 bird species, sending notifications of joy to the user through the Bird Buddy app. With over 100k

units now in use across the world, the Bird Buddy community is generating high levels of scientific data for use by conservationists on an hourly basis.

For 2023, Bird Buddy is introducing its new product prototype, the Hummingbird feeder, which will be launched on Kickstarter in March 2023 with fulfillment rolling out later in the year.

Bird Buddy has a modular architecture with a detachable waterproof camera that can be easily brought inside for charging with a USB-C cable. It is offered with a solar roof option, which in normal conditions

The Bird Buddy smart bird feeder with AI is generating high levels of scientific data for use by conservationists on an hourly basis

and use can reduce or eliminate the need for recharging the device altogether. It has a patented method for the reliable detection of a bird on the perch as well as a sensor that can detect when seeds are running low and send a notification to the user. There are also a variety of accessories available, including a wall mount, fence mount and suet ball holder that attaches to the perch.

34 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Analog Devices Unveils iToF Module for 3D Depth Sensing BOOTH 4725 Analog Devices is showcasing its new high-resolution, industrial quality, indirect Time-ofFlight (iToF) module for 3D depth sensing and vision systems. Enabling cameras and sensors to perceive 3D space in one megapixel resolution, the new ADTF3175 module offers highly accurate +/-3mm iToF technology available for machine vision applications ranging from industrial automation to logistics, healthcare and augmented reality.

The ADTF3175 offers designers a scalable, fully engineered and calibrated depth system that can be integrated into 3D sensing and vision systems, eliminating the need to design specialized optics or address

electromechanical integration challenges. This in turn speeds time to market by simplifying the complex sensor design process. The robust, high-resolution module is specifically designed to perform in a range of environmental settings and leverages state-of-the-art triple junction vertical-cavity surface-emitting laser (VCSEL) technology from Lumentum Holdings Inc., to enable sensing in a wide range of lighting conditions.

The ADTF3175 iTOF module is a CES 2023 Innovation Awards Honoree in the Embedded Technologies category.

Analog Devices’ ADTF3175 highresolution Time-of-Flight (iToF) module for 3D depth sensing and vision systems

MSI Tallies a Baker’s Dozen Innovation Awards with large screen real estate for work or a graphics card to enhance the beauty the way developers intended,” said MSI VP of Marketing Sam Chern. “It is great to have our hard work recognized each year by the CES team. This is for our community.”

MSI products awarded include: MEG TRIDENT X2: Honored under “Gaming” category; MAG 275CQRX/325CQRX: Honored under “Computer Peripherals and Accessories” category; Modern MD271UL: Honored under “Home Audio/Video Components and Accessories” category; MEG 342C QD-OLED: Honored under “Computer Peripherals and Accessories” category; GeForce RTX 4090 SUPRIM LIQUID X 24G: Honored under “Gaming” category; MEG Z790 GODLIKE: Honored under “Gaming” category; MEG Ai1300P MSI products garnered seven awards in categories ranging from Gaming to PCIE5: Honored under “Computer PeHome Audio/Video Components and Accessories, with an additional six to be ripherals and Accessories.” revealed in January 2023

VERONESE 2403 MSI has been named a CES 2023 Innovation Awards Honoree for a total of 13 products.

MSI won Honoree Awards in categories for Gaming, Computer Peripherals and Accessories, and Home Audio/Video Components and Accessories.

“MSI believes that every user should have the best computing experience, whether it is having an incredible gaming experience on a laptop, a monitor

CES.TECH

SENSATA INSIGHTS, BOOTH 10814 The Sensata Insights KP2 is a modular road-facing and driver-facing camera, a technology first according to the company. The optional driver-facing module snaps on with no need to change wiring, giving fleet managers the flexibility to deploy video telematics in stages. Fleets can select from real-time ADAS collision avoidance and driver monitoring features to help avert accidents as well as identify driver behavior contributing to traffic incidents.

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2022 | 35

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Chillax Expands Advanced Baby Monitoring Tech Line BOOTH 54561 Chillax, creators of the first baby monitor that uses Edge-based AI and machine learning techniques to accurately detect a covered face, roll-over and breathing rate, has kept affordability in mind while creating innovative baby technology with the all-new Giraffe AI, Thermo AI and Care Plus models. The full collection will be on exhibit at the 5Gen Care Limited booth.

The Giraffe AI advanced baby monitor incorporates artificial intelligence to be able to send notifications every time a baby is in danger. The exclusive and unique

algorithm keeps learning a baby’s face every day.

It can understand facial expressions and keep track of a child’s sleep positions. Giraffe AI is a cost-effective monitor, considering the ground-breaking sleep posture analysis and risk alert technology.

A smart AI-powered baby monitor with multispectral imaging, Thermo AI detects a baby’s face and sleep posture while also detecting body core temperature.

The thermal imager function allows for the detection of abnormal temperature variations and trends, subsequently sending out notifications to users. Anoth-

Chillax’s Giraffe AI advanced baby monitor

er favorite feature is the detection of an infant’s toileting status via the thermal imager. The system delivers notification when there is a significant temperature change in the diaper area.

The Care Plus dual mode monitor can transform into a camera that can be used with any of Chillax’s monitors. Just insert the dongle via USB-C and start streaming audio and video. Users can purchase the baby units separately and create a monitor combination of their choice.

36 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Knowles Sets High-Performance Demos at CES 2023 TOSCANA 3805 Knowles Corporation is returning to CES 2023 with an all-new spread of innovations for mobile, ear, IoT and automotive applications.

After a landmark year for true wireless stereo (TWS) and in response to the rising demand for high-resolution audio, Knowles will showcase live demos of its recently released KN2 reference design. The KN2 hybrid driver design is the first TWS earbud tuned to the Knowles Preferred Listening Response Curve Knowles to deliver the best possible music listening experience. Featur- The KN2 is a TWS reference design tuned to the ing rich, full-range HD audio per- Knowles preferred listening response curve for formance, active noise canceling, and the best music listening experience an expansive treble response up to 40 kHz, KN2 delivers a comfortable yet powerful solution for OEMs looking to expand their footprint in the premium sound market.

Knowles and its partners will also demonstrate the functionality of several products incorporating its dynamic line of SiSonic MEMS microphones, balanced armature receivers, DSPs and algorithm partnerships for a variety of applications across markets.

AI for Pet Shows New Healthcare App For Pets BOOTH 60633 AI for Pet is showcasing TTcare, a healthcare app for pets that detects signs of diseases and health issues. TTCare has been honored with a CES 2023 Innovation Award in the Software & Mobile Apps category. After taking a photo of your dog or cat, TTcare’s AI software analyzes the image and informs the user of potential eye, skin, or joint-related diseases and conditions. These preventative measures allow quicker treat- AI for Pet’s TTcare healthcare app for pets detects signs ment to increase pets’ lifespan of diseases and health issues and quality of life.

TTcare’s technology for eye and skin health checks using mobile phone photos has been patented in Korea, and three PCT patents are pending. Its’ technology has also been validated by being approved by the Korean government for “AIbased medical device software for animals” and by being honored for the CES 2022 and 2023 Innovation Awards.

AI FOR PET launched TTcare in June 2022 in the U.S., and planned to launch joint check capabilities for dogs in December 2022.

Qualcomm Offers Snapdragon for Premium Mobile PCs BOOTH 5001 Qualcomm’s Snapdragon 8cx Gen 3 Compute Platform offers extreme performance and efficiency all in a premium, ultra-thin form factor. Support for up to multi-day battery life powers an always on, always connected computing experience and multigigabit, lightning fast 5G throughput speeds up to 10 Gbps and Wi-Fi 6/6E connectivity speeds. Advanced camera and audio technology enables crisp video and crystal-clear audio. Powerful AI accelerated experiences and enterprise-grade security make for modern,

CES.TECH

mobile PCs. In addition, it enables immersive video conferencing and streaming capabilities with crystalclear audio, leading camera capabilities, and security from the chip to the cloud. Snapdragon 8cx Gen 3 is designed for laptops that will power hybrid workers, students or everyday users who need a long-lasting power PC, making it Qualcomm’s most powerful and efficient connected platform designed for premium mobile PCs. The Snapdragon 8cx Gen 3 Compute Platform is

Qualcomm’s Snapdragon 8cx Gen 3 Compute Platform

a CES 2023 Innovation Awards Honoree in the Embedded Technologies category.

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2022 | 37

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

CardieX Unveils CONNEQT Pulse Dual Health Monitor BOOTH 8143 CardieX Limited, a global health technology company focused on cardiovascular disease, has joined with its manufacturing partner Andon to lead a 510(k) premarket submission with the U.S. Food and Drug Administration (FDA) for the CONNEQT Pulse (Pulse)—a dual blood pressure and arterial health monitor targeted at the home health, remote patient monitoring and decentralized clinical trial markets.

Subject to final FDA clearance, the company says Pulse will also be the world’s first arterial health monitor to incorporate a full suite of patented and trademarked heart and vascular health parameters beyond tradition-

al blood pressure, enabling clinicians, patients and CardieX’s CONNEQT Pulse dual blood pressure and arterial health monitor consumers alike to gain more advanced insights into cardiovascular health. CardieX also expect Pulse to be ers, specialist clinicians, and pharmaceutical compathe first blood pressure monitor to incorporate “over the nies looking to obtain advanced arterial health insights air” (OTA) customizable display screens based on specifbeyond traditional blood pressure. ic health parameters and disease conditions.

SphygmoCor non-invasively measures what is Pulse is an integral part of a new digital and deknown as “central aortic waveforms” and enables invice ecosystem for both consumers and clinicians built sight into multiple clinically relevant arterial health upon CardieX’s FDA-cleared “gold standard” Sphygindicators such as a patient’s arterial stiffness, central moCor central blood pressure technology, developed blood pressure (the blood pressure at your heart), pulse

by CardieX’s subsidiary, ATCOR. SphygmoCor techpressures and key indicators of the vascular health of nology has been in use for over 20 years by researchmajor organs (heart, brain, kidneys etc.).

38 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

OSIM Unveils uThrone Gaming Massage Chair

OSIM’s uThrone Gaming Massage Chair offers specialized massage programs

BOOTH 54252, VENETIAN OSIM, a global leader in premium massage chairs and a pioneer in the wellness tech industry, is introducing the uThrone Gaming Massage Chair at CES 2023.

According to the company, the uThrone Gaming Massage Chair is the only gaming chair with patented V-Hand Massage Technology and 360-degree massage rollers that emulate the skillful techniques and flexibility of a masseuse’s hands for targeted neck and shoulder pain. Gamers can re-energize the whole body, with specialized massage programs such as the 15-minute timer for quick and instant relief for a pain-free gaming session.

Gamers can choose their massage programs based on their personal preference right from the stealthily concealed control panel in the armrest. The uThrone Gaming Massage Chair is ergonomically designed to maximize work, play, and massage unlike any other chair with a recline up to 145 degrees and adjustable back and lumbar support to fit and support your frame.

Better Zzzzzs With DozzyCozy Technology Smart Pillow BOOTH 8111 DozzyCozy Technology specializes in using technology and humanized design to solve all sleep disorders and problems with a smart pillow born of “humanized design with AI technology.”

The AirCozy Interactive Smart Pillow comes in three different models: “AirCozy Classic,” “AirCozy Premium” and “AirCozy Anti-snoring.”

The AirCozy Interactive Smart Pillow is covered by many international patents and does not only detect your sleeping position in real-time and automatically adjust the height of the pillow to accom- DozzyCozy’s Smart Pillow comes in three different models modate to the sleeping position, but also any mobile device and without disturbing a partner. offers music streaming and five built-in different white AirCozy Interactive Smart Pillow provides the best noises. The music streaming function lets users play healthy sleep and also helps users fall asleep faster. and listen to their favorite music to fall asleep from

CES.TECH

Gausium’s Phantas AI-powered robotic floor clean

Gausium Shows Next-Gen Robotic Floor Cleaner BOOTH 9663 Gausium’s Phantas is an AI-powered robotic floor cleaner that has been designed to fill the market void of floor cleaning robots for small- and medium- sized commercial facilities, particularly retail stores and workspaces. With the Phantas Gausium has created a new category and higher level of intelligent cleaning robots that can deliver four cleaning modes; fully autonomous mapping; 3D perception by deep learning; and 400 percent efficiency improvement.

Phantas integrates four cleaning modes, including vacuuming, scrubbing, sweeping and dust mopping. This grants it versatility and usability for cleaning spaces with different types of flooring. It can recognize different flooring materials and autonomously switch cleaning modes.

Gausium says Phantas is currently the only commercial cleaning robot in the market that supports autonomous mapping. Upon initial deployment, Phantas will automatically navigate the landscape and creates a semantic map without any external tools for assistance.

The Gausium App allows the operator to control floor cleaning from anywhere, anytime. It offers plentiful options like map editing, remote control, task scheduling, data reporting and more.

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2022 | 39

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Jackery Offers Solar Generator 1000 Model in Three Bundles BOOTH 8943 The Jackery Solar Generator 1000 is comprised of the Explorer 1000 Portable Power Station and SolarSaga 100 Solar Panels. Jackery is now offering three bundles of solar panels varying in the number and appearance. Unlock true solar power potential, as per your needs in your favorite road trips, camping trips, RV, and over-landing adventures.

With 1000W running wattage, 2000W surge wattage and larger 1002Wh capacity, it features three Pure Sine Wave AC outlets, two USB-C and one Quick Charge 3.0 port can charge all appliances like refrigerator and coffee maker. The SolarSaga 100W features a USB-A port and a USB-C port. With the MPPT controller, Solar Generator 1000 can get the maxi-

Jackery’s Solar Generator 1000 features the Explorer 1000 portable power station and SolarSaga 100 solar panels

mum efficiency while solar recharging. You can also use other convenient recharging ways with wall outlet and car outlet.

Jackery Solar Generator 1000 is green for getting solar power with zero emission and nearly silent when in operation. Simply connect the solar panels with the power station, and you can enjoy reliable power when you go RV camping or fishing.

JBU Global Offers New Ideas in Karaoke Machines BOOTH 17181 JBU Global is at CES 2023 introducing Masingo karaoke machines jam packed with current and futuristic technology.

A few of the new items the Masingo team is working on include physical and digital products with a pairable app, VR full 360 experience and a projector as part of the newest machines.

Masingo offers a variety of karaoke machines for adults and kids to enjoy. The catalog includes two outstanding portable karaoke machines—Allegro X8 and Alto X6—both boastHaving a party with a Masingo karaoke machine ing touch-screen tablets with lyrics display, complete karaoke kits and seven playback modes.

Singing a different tune? Masingo offers other lightweight yet powerful, top-notch karaoke machines, such as the Burlette C10, Lento X5, Ostinato M7, Presto G2, Soprano X1, Spinto G3 and Spirito H11, all featuring quality wireless microphones and speakers and a number of playback options.

#CES2023

PTZOptics’ Studio Pro camera

PTZOptics Studio Pro Camera Targets the Creator Economy BOOTH 19183 PTZOptics is showcasing its Studio Pro, a camera built for today’s creatives, combining the image quality of a DSLR, the flexibility of a camcorder and the usability of a webcam.

The Studio Pro is an all-in-one content creation and livestreaming solution. It has a built-in noise-canceling microphone array and comes equipped with an adjustable LED panel light (3000 - 6000k color temperature range).

Its advanced focus settings can easily achieve bokeh effects for stylized visuals. The Studio Pro’s 12X optical zoom lens, 16X digital zoom, and advanced time-of-flight sensor capture beautiful images close up and at a distance, with rapid focus on new or moving subjects.

The Studio Pro can be mounted to a laptop or tripod or used as a handheld, and it can be powered via USB, 12VDC or PoE. The Studio Pro features simultaneous HDMI, USB, and IP output capabilities and comes with native NDI|HX—whatever your streaming setup, this camera is right at home.

CES.TECH

40 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Bantam Readies Citadel for HT, Lab, Pro AV Applications Xplora’s XyPlay smartwatch for kids

BOOTH 11027 The all-new Citadel

RM1440 from Bantam Clean Power represents the pinnacle of the company’s 20-plus years of experience providing precise, conditioned power to some of the world’s most respected audio and video brands. Bantam has collaborated with industry leaders on every aspect of the Citadel; Bantam Clean Power’s Citadel RM 1440 from the way it is wired, to the proper energy storage for dynamic range, to the outstanding surge suppression on every wire.

The Citadel RM 1440 is supplied with soft feet To back up its claims, Bantam includes a laboratoryand placement targets and sturdy bolted stands for quality 8/20 microsecond surge counting circuit and horizontal and vertical desktops, respective; for rack persistent memory display that shows every surge mounting the unit is supplied with metal ears for encountered and stopped by the Citadel. The dismounting in 19-inch-wide racks (two-post mounting) play also shows useful information such as Voltage, and may also be mounted vertically in zero-U rack Current, Watts and Power Factor. configurations.

Sangean Features Three-Way Powered Portable Radio

Sangean Electronics’ MMR-99 three-way powered portable radio

CES.TECH

BOOTH 18953 Sangean Electronics is featuring the MMR-99, a three-way powered portable radio that is determined to keep you company for all situations.

Equipped with a solar panel as well as a dynamo hand crank generator. The radio provides a memory bank with up to 40 station presets for AM/FM, Bluetooth Streaming, Auto Tuning System (ATS), five-mode LED f lashlight including SOS settings, and many more. It’s an ideal choice for outdoor adventurers and emergency users.

Features and benefits of the MMR-99 include: • Built-in Bluetooth wireless audio streaming; • Powered by hand crank/solar power/USBC/18650 lithium battery (2600mAh) • Built-In 1.5W premium 2 1/4 inches speaker • FM mono/stereo switc

Xplora Honored for New Kids Smartwatch BOOTH 55153 Xplora, a European multinational technology company that specializes in smartwatches for kids, software and services, has been named a CES 2023 Best of Innovation Awards Honoree for its new X6Play smartwatch. The X6Play is the latest high-end product in Xplora’s lineup of smartwatches created to serve as the first cell phone for children between the ages of 4-11. Unlike other smartwatches designed for young children, Xplora’s technology encourages a balance between screen time and physical activity while helping families stay connected.

The X6Play takes the user experience to a new level with better technology and more entertainment and reward options. It includes more sensors than previous Xplora smartwatches for deeper engagement and integration with Xplora’s Goplay platform.

The X6Play also features a new, playful design with a larger, high-resolution 1.5-inch screen. It has faster response times thanks to the Qualcomm Snapdragon Wear2500 platform and an improved 5MP camera for better photos and video. Kids can personalize and customize the X6Play and create more than 3400 possible style combinations using colorful, interchangeable wristbands and bezels.

• Built-in clock (real time/alarm/snooze) • IP55 dust and waterproof; Adjustable five-mode LED flashlight • Red light flashlight for optimum night vision

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2022 | 41

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023 Car Mate USA’s DC3600RA dash cam

GOPRO GoPro’s HERO11 Black Mini brings the world-class performance of its full-size counterpart in a smaller, lighter, simplified design.

Mini’s smaller profile allows for more versatile mounting options in the most rugged capture conditions.

Mini features the new larger 1/1.9-inch sensor, 10-bit color depth in video up to 5.3K60 resolution, HyperSmooth 5.0 video stabilization, the HyperView digital lens, GoPro’s newest Easy Controls user interface to make capture as easy as a single button press, built-in Enduro battery technology and Mini delivers highlight videos automatically to users via the GoPro Quik app. HERO11 is a CES 2023 Innovation Awards Honoree in the Digital Imaging & Photography category.

Car Mate Shows DualRecording Dash Cam BOOTH 3517 Car Mate USA’s DC3600RA is a dash cam capable of recording high-resolution front, rear and 360-degree footage with only two cameras. Although the product may look like an ordinary 360-degree camera with a rear camera, DC3600RA has unique “Dual-Recording” image processing technology in the 360-degree lens. It automatically crops the front-facing footage from 360-degree footage. As a result, it saves both to data in the best resolution suitable for each footage.

In addition, the DC3600RA achieves license plate recognition, a known weakness of ordinary 360-degree cameras, with reasonable and inexpensive software technology instead of expensive hardware, making it more affordable.

42 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023 Valens Semiconductor’s 7044 chipset

Valens Hits Trifecta in Innovation Awards Canon’s AMLOS is a hybrid meeting and collaboration solution

Canon Offers New Hybrid Meeting, Collaboration Solution BOOTH 16359 Canon’s AMLOS, an acronym of “Activate My Line Of Sight,” is a hybrid meeting and collaboration solution. With only one camera, it can create multiple video streams that present many different views of a meeting—the entire room, the presenter, a whiteboard—or it can zoom in on a specific zone of interest, like a prototype, for example. Which is obviously a great way to open up the room to remote collaborators. But it doesn’t shout “Jedi Master” until you discover that it operates using gesture recognition technology.

So, one person makes a gesture and everyone in the room receives a Teams invitation on their mobile device or laptop, and then this can be rapidly extended to remote colleagues. These colleagues will join the meeting through the AMLOS browser user interface, which displays multiple video screens that can change the view to suit the way they wish to engage with the conversation. The speed at which a spontaneous chat can take place is fast enough to give remote colleagues a real sense of being considered and included in that moment. And once they are within AMLOS, whoever is in front of the camera can keep them on top of everything that is happening in the room just with the movement of their hand. Canon’s AMLOS is a CES 2023 Innovation Awards Best of Innovation selection in the Software & Mobile Apps category.

CES.TECH

BOOTH W319 WEST HALL Valens Semiconductor has been named a CES Innovation Awards Honoree in three categories: Embedded Technologies, Vehicle Tech & Advanced Mobility, and In-Vehicle Entertainment & Safety.

Valens Semiconductor’s VA7000 chipset family addresses various markets requiring advanced machine vision - automotive, medical, robotics and more—and was recognized (Embedded Technologies) for its long reach, multi-gig sensor connectivity. The VA7000 chipset family offers the automotive industry unprecedented bandwidth, distance, and resilience to Electromagnetic interference (EMI), empowering Advanced Driver-assistance Systems (ADAS) and autonomous applications.

Honored in In-Vehicle Entertainment & Safety, Valens Semiconductor’s VA6000 chipset family member, VA600R, brings life-saving rear-view visibility to the trucking industry. It offers error-free links, for distances of up to 40 meters/~130 feet, providing immunity to EMI, over the existing wiring (jumper cable) of tractor-trailers and as such is applicable for new trucks and for the aftermarket.

In Vehicle Tech & Advanced Mobility the VA7000 chipset family was recognized for being the first in the industry to release an A-PHY compliant high-speed long-reach Serializer/Deserializer (SerDes) solution for in-vehicle connectivity.

Flush With Market Success, XGIMI Rolls Out Magic Lamp BOOTH 52829 Fresh off the heels of hitting the four million units sold mark, XGIMI, the global manufacturer of premium home, portable and laser TV projectors, is showcasing its Magic Lamp projector; this three-inone product integrates a ceiling lamp, smart projection and home audio. Released in August 2022, the Magic Lamp is a combination of ceiling lamp and projector, designed for home use, especially for families with children. In the form of a ceiling lamp, it can fit into the home decoration very naturally, and is ideal for children’s bedrooms.

CES attendees will also have a chance to experience XGIMI’s powerful portable projectors, the Halo and Halo+, which features a powerful built-in battery, 1080p FHD imagery, and intelligent screen adaption technology, that delivers a premier visual experience when going places. Looking for something even smaller? Reach for the MoGo series, because this is the smallest portable series from XGIMI. MoGo Pro+

XGIMI’s Magic Lamp projector

comes with 1080p Full HD resolution—you no longer have to choose between a portable projector and high resolution.

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2022 | 43

NEW & ­NOTEWORTHY NEW PRODUCTS AT CES 2023

Kandao’s Meeting Ultra all-in-one conferencing camera

Kandao Intros 360 All-in-One Conferencing Camera BOOTH 15883 Kandao’s Meeting Ultra is a two Ultra-HD touch screen integrated 360 all-in-one conferencing camera. It captures in 360-degree with two fisheye lenses and outputs in 4K resolution. It is designed with two FHD screens aside from the main body. Kandao Meeting Ultra is equipped with a powerful central processing unit and neural-network processing unit for both stable data processing and precise human-face and voice detection and low-latency smart tracking.

The Ultra has a full-duplex audio system composed of an eight-ultradirectional microphone array and 10W Hi-Fi speaker, which not only ensures a wide five-meterradius voice pickup range but also premium output sound quality for accurate message conveying when in remote meetings.

Using a 360-degree lens, it can cover all attendees and be placed at the center of the meeting desk to provide a face-to-face communication experience.

Hyundai Mobis Unveils 34-inch Car Display BOOTH 4441 Hyundai Mobis’s Swivel Display can move up and down, for an integrated driver’s seat system, and is optimized for self-driving vehicles. An ultrahigh resolution 6K OLED panel was used for a 34-inch ultra-large screen, which is currently the largest screen size among automotive displays. This extra-large screen is a multi-curved screen that bends in three steps from the top to the bottom. According to the company the screen enhances visibility when users look at it and generate an aesthetic effect in terms of design. The display is extended from the driver’s seat to the front passenger’s seat and can implement various content such as driving information, navigation and music and videos.

#CES2023

VIP.indd 7

12/13/22 8:39 AM

2022-2023 GLOBAL

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Innovation Helps Brands Upgrade Globally 2022-2023 Global Top Brands Awards The Global Top Brands Award (GTB), hosted by Asia Digital Group and European Digital Group, and supported by TWICE and International Data Corporation (IDC), has announced winners during the CES. The GTB has showcased global consumer electronics brands to consumers all over the world for the 17th consecutive year to enhance the popularity of major consumer electronics companies in the international market and facilitate the development of the global consumer electronics industry.

With the integration of burgeoning technologies such as 5G, IoT, AI, VR and new display devices with consumer electronics products, iterations are accelerating and new forms keep popping up, so competition in the consumer electronics industry dominated by scientific technological innovation is becoming increasingly fierce.

According to Zhu Dongfang, President of Asia Digital Group, this GTB will evaluate centering on innovation and global strategy of brands to encourage global consumer electronics brands to upgrade technological innovation and create newer and better products. Innovating marketing strategies and brand services from a global perspective will be considered as well to provide consumers with products and services of higher quality in the hyper-competition of the global market that achieve the goal of promoting stable and rapid development of the global

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consumer electronics industry.

Since its inception in 2006, the GTB, as one of the most authoritative, professional and credible selection events in the global consumer electronics industry, has been adhering to the principles of authority, science, professionalism, objectivity and impartiality, and has released the most influential list to the world. The GTB has always been committed to hot trends in the global consumer electronics industry to set global models and lead the trend of the industry. A total of seven lists are set up in this GTB, including 2022-2023 Top 10 CE Brands, 2022-2023 Global Top 15 Smart Connected Devices Brands, 2022-2023 Global Top 15 Smart Phone Brands, 2022-2023 Global Top 10 Intelligent Vehicles Brands, 2022-2023 Global Top 10 TV Brands, 2022-2023 Global Top 50 CE Brands and 2022-2023 International Innovation Enterprise Brand Award.

Facing the fast-moving digital age, continuous innovation is the foundation of the development of the consumer electronics industry. Only by constantly innovating and surpassing and exploring unknown areas to reach record highs can we embrace global challenges in a calm manner.

Please email lili_li@asiadg.com for more information.

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All rights of the logos above are reserved to their companies.

Worldwide smartphone shipments declined 9.7% year over year to 301.9 million units in the third quarter of 2022 (3Q22), according to preliminary data from the International Data Corporation (IDC).The drop marks the largest-ever third quarter decline and the fifth consecutive quarter of decline for the smartphone market as shipments continue to struggle amidst weakened global demand and economic uncertainties.

Despite the challenging environment, vendor positioning did not change from last quarter. Samsung held the top spot with a 21.2% share, Apple came in second with a 17.2% share, while Xiaomi came in third with a 13.4% share. vivo and OPPO ended the quarter tied for the fourth position, each with 8.6% share. Except for Apple, all the top vendors suffered year-on-year declines. However, while Samsung and Xiaomi registered single-digit declines, vivo and OPPO continued to suffer high double-digit decreases. （Source by IDC)

2022-2023 GLOBAL TV BRANDS

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From January to June 2022, the TV market recorded a 6 percent decrease in total sales to 31 billion US dollars, compared to the same period of the previous year. Almost all display sizes experienced this decline. Only the very large display sizes continue to show an upward trend, with sales of TVs with screen sizes over 75 inches increasing by 21 percent compared with the first half of 2021.

Certain niche products were also able to close the first half of 2022 on a positive note, such as devices with GPU synchronization for a better gaming experience (plus 18 percent growth), or with improved sound systems like DolbyAtmos/DTS:X (plus 54 percent). The new mini-LED screens launched last year remain a niche product with a growing, but still small, sales share of 4.8 percent.

This downturn in product demand has already led to falling prices in some cases – despite inflation and increased expenses within the supply chain. By way of illustration, the average cost of a TV was around 566 US dollars in June 2021 but dropped to 502 US dollars by June 2022. This is particularly visible in mid-range segments that have not seen any significant innovation upgrades or addition of premium features. In June 2022, for example, the price for a 55-inch LCD screen was 11 percent lower than in June 2021. One reason for this is that retailers are increasingly reacting to falling demand by reducing prices: in January to June this year, the proportion of TVs sold at a discount of 10 percent or more stood at 27 percent. In the same period of 2021, it was only 14 percent - although the European Football Championship was taking place at that time, which would have boosted demand. (Source by GfK)

TCL Technology Corporation Business Attributes: Seller Contact: Erin Heimer E-Mail: erin.heimer@tcl.com Website: www.tcl.com Industry Category: Home Appliances and Electronic Consumer Goods Main Business Lines: Televisions, Audio products, Mobile devices, and appliances Business Matching Information · We are seeking for: Agent; Dealer; Buyer · We are looking for Business Matching objects in the following areas： North America; Asia Pacific; South America; Europe; Australia; Africa

All rights of the logos above are reserved to their companies.

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48 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Gerresheimer, Merck KGaA Transform Primary Packaging into Digital Twins BOOTH 9217 Merck KGaA of Darmstadt, Germany, a leading science and technology company, and Deusseldorf-based Gerresheimer AG, a leading provider of healthcare solutions and drug delivery systems for pharma, biotech and cosmetics, have jointly developed a digital twin solution to further ensure traceability and trust in crucial steps along the pharmaceutical supply chain. The proof of concept (PoC) aims to transform the pharma supply chain by creating digital twins for primary packaging. Through a single interconnected network, participants will benefit from full traceability and digital trust, resulting in cost savings, improved quality and even new business models, thanks to process automation. Merck KGaA is represented at

CES 2023 by EMD Electronics, its North American Electronics business.

With the jointly developed solution, Gerresheimer’s physical primary packaging is provided with a trusted “key,” enabling access to its digital twin. Primary packaging, such as syringes or vials, “travel” through the whole supply chain, from production to the point of care, connecting and collecting information that will be linked to their unique ID. They become the key to unlocking data coming from numerous digital ecosystems, enabling more efficient collaboration among various organizations in the supply network. The new solution implemented on Gerresheimer products uses blockchain-based platform and multi-patented authentication technologies developed

by Merck KGaA to anchor physical objects securely in the digital world.

The joint PoC of Merck KGaA and Gerresheimer comprises physical syringes with a secure unique ID, a smartphone application, and access to the digital platform of Merck KGaA, in order to unlock the digital twin features.

FORVIA, BOOTH CP-3 FORVIA’s SSL|HD - LED micropixel high resolution headlamp is a high performing, energy efficient headlamp module and system. Using more than 15.000 individual controllable LED pixels, it boasts a compact product design due to miniaturized high-end LED matrix chip. All light functionalities are realized by using software that provides opportunity using it as a global standard reducing hardware variants. Providing precise glare-free high-beam function and new light features for advanced safety during night time drives, the headlamp offers dynamic real-time calculation of headlight beam pattern. Upgradeability is via over-the-air updates. The product is a CES 2023 Innovation Awards Honoree in the Vehicle Tech & Advanced Mobility category.

#CES2023

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50 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Curtis International’s Frigidaire Gallery Nugget Ice Maker

Curtis International Honored for Frigidaire Gallery

Hisense’s 110-inch ULED X display

100-inch, 8K ULED X Video Display New at Hisense BOOTH 16659 With a 110-inch screen, 8K resolution, the Hisense ULED X creates a completely immersive viewing experience. Regardless of a change in ambiance, content or scenario, the viewer receives the best display experience through active intelligent backlight control and a new proprietary 8K chipset.

The 110 ULED X is equipped with the highest quality viewing technologies, including Mini LED back-

light, peak brightness up to 2500 nits and unmatched HDR image quality performance.

In addition to top-notch picture technologies, ULED X also creates cinema-quality sound with a left and right dual theater audio design and 3.1.2 channels of immersive surround sound. The ULED X is a CES 2023 Innovations Award Honoree in the Video Displays category.

BOOTH 16157 Curtis International Ltd. has been named a CES 2023 Innovation Awards Honoree for the Frigidaire Gallery Nugget Ice Maker.

The Frigidaire Gallery ice maker makes restaurantquality soft, ice nuggets in contrast to standard tough ice cubes. A touchscreen display allows the user to tap on the operation area to achieve its ice-making function. No water hookup is required; just plug it into any 115v grounded (standard) electrical outlet and fill the reservoir with water without having to move the units location. Self-cleaning function makes for fresh-tasting ice every time. The Frigidaire Gallery is the ideal size for any countertop in the home and also fits under kitchen cabinets.

Argus vMDR Enhances Vehicle Cybersecurity The interconnections driven by new automotive trends such as autonomy, connectivity, electrification and vehicle sharing, expose vehicles to more cyber threats. Argus vMDR is an end-to-end, turn-key vehicle cyber management solution enabling monitoring, detection, and response to cyber threats, vulnerabilities and attacks against vehicles and their systems. vDMR provides a one-stop answer to automotive

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cyber security compliance requirements while also enhancing the physical safety and digital privacy of consumers. From in-vehicle IDPS to ongoing vulnerability scanning, to use case engineering, and response activities, vMDR empowers carmakers to protect vehicles, data, and infrastructure from cyberattacks in a cost-effective and holistic manner. vMDR is a CES 2023 Innovations Award Honoree in the In-Vehicle Entertainment & Safety category.

Argus Cyber Security’s Vehicle Monitoring, Detection and Response (vMDR) solution

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2022 | 51

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Sedimentum Showcases Smart Home Emergency Detector BOOTH 61433 Sedimentum AG, a pioneering and awardwinning start-up founded in 2019 and based in Switzerland, is showcasing its contactless emergency detector device at CES 2023. The emergency detector empowers seniors to live as long as possible in their own homes and provides peace of mind for their relatives.

The solution, called “SAFE-living,” is an intelligent emergency detection service that will increase safety and autonomy in households. Until today, no reliable

and intelligent technical solution that provides “real” and smart emergency detection at home, and at the same time serve the needs of the entire family, exists.

To this point, recognizing a fall or other emergencies in a contactless and reliable manner has been a highly challenging undertaking. The differentiation between a fall and, say, a fitness exercise on the floor, is clear to humans; less so for classic technological solutions.

The answer to the problem is Sedimentum’s self-de-

Sedimentum’s ‘SAFE-living’ intelligent emergency detection service

veloped AI technology, which can, for example, differentiate a fitness exercise from an actual emergency.

The emergency detectors from Sedimentum are installed on the ceiling and work contactless and autonomously. No battery charger is required and users do not need to carry or wear any devices (no wearables).

Irides Issues Advanced Android App for Visual Navigation BOOTH 61701 (CWRU-LAUNCHNET), TECH WEST, EUREKA PARK Irides LLC, an Ohio startup, assists compa-

nies and consumers to solve mobile transportation and navigation issues in the U.S. At CES 2023 the company is announcing its Android app 2.0 for automated travel camera access throughout the U.S. With over 42,000 addressable cameras available, this

unique new service enables users to plan where they are going in real-time faster and safer than current services, according to the company. It is a completely automated national database supporting GPS and live public cameras. Travel from state to state seamlessly, automatically accessing transportation cameras during a trip. No need for multiple DOT apps or saving URLs to help lo-

cate the user’s real time camera(s) en route.

Excellent SaS to use by individual day-to-day travelers, B2B/B2C and public sector (police/fire/EMT) as a standalone mobile app with Android/iOS or integrated with existing transportation navigation systems in smart cars, logistic operations systems and AI platforms. Irides iOS version 1.0 will be announced shortly.

52 | CES 2023 DAILY | JANUARY 5-8, 2022

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023 Imagry’s bio-inspired technology collects and processes peripheral information from cameras installed on a vehicle.

Opteev’s ViraWarn portable breath analyzer

Imagry Targets AD Market With ‘Mapless’ Driving Software BOOTH 62201 At CES 2023 Imagry, an Israeli startup established in 2015, is featuring its unique “mapless” driving software for Level 3-4 autonomous vehicles. Autonomous driving (“AD”) in public transportation is projected to decrease the number of traffic accidents, reduce the use of fossil fuels, lower air pollution, and improve social equality. Furthermore, AD will encourage travelers to use public transportation.

Imagry’s bio-inspired technology collects and processes peripheral information from cameras installed on the vehicle. This data is sent to a special computer in the vehicle whose purpose is to perform, in real time, the

actions that will allow the vehicle to drive autonomously (similar to a human driver). Imagry’s unique locationindependent technology enables the rapid deployment of autonomous vehicles on unknown roads for journeys of all lengths. It uses low-cost sensors and eliminates the need for a continuous satellite connection or multiple investments for the digital mapping of roads and cities.

Imagry currently operates autonomous vehicles on public roads in California, Arizona, Haifa and Frankfurt. It recently won two different bids to operate autonomous public vehicles (shuttles and buses, respectively) on Israel’s roads.

Pivo Upgrades Smartphone Mount Line BOOTH 54929 Pivo is featuring its Pivo Max, a more versatile and powerful version of its successful Pivo Pod smartphone mount. The Pivo Max is a CES 2023 Innovation Awards winner in the Mobile Devices and Accessories category.

Pivo provides a full-range of AI-powered motiontracking smartphone mounts, accessories and apps, that help influencers, vloggers, photographers, educators, athletes, real estate professional, and equestrians, create better content. Pivo’s line of products convert a smartphone into a hands-free tool to help solo creators

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Pivo’s Pivo Max smartphone mount

Opteev Innovation: ViraWarn Portable Breath Analyzer BOOTH 8317 Opteev Technologies, Inc. has been named a CES 2023 Innovation Awards Honoree in the Digital Health category for its portable breath analyzer, ViraWarn, that detects COVID-19, Influenza and RSV in less than 60 seconds.

ViraWarn, which is presently in ongoing clinical trials and is in FDA review and not yet available for sale, is a new way to self-test for COVID-19, Influenza, and RSV through breath analysis that provides instant results.

ViraWarn is user-friendly and does not require deep nasal swabs. Just turn it on, breathe twice into the mouthpiece, and the LED light will indicate a positive or negative result in under 60 seconds. The device is reusable, only requiring the bio-sensor cartridge to be replaced after a positive result or after a period of two weeks of daily use. ViraWarn and its replaceable biosensor cartridges are extremely low-cost, allowing users an affordable option to self-test COVID-19, RSV, and Influenza whenever needed throughout their busy day.

make amazing, dynamic videos.

Pivo Max is an even more powerful, stable and versatile motion-tracking mount built to take content creation to the next level. With a new design, smoother rotation and a larger payload, content creators can now use smartphones, tablets and cameras to bring their ideas to life.

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2022 | 53

NEW & NOTEWORTHY NEW PRODUCTS AT CES 2023

Wisear Unveils Neural Sensing Wireless Earphones BOOTH 60601, FRENCH TECH, EUREKA PARK Wisear, the fast-growing deep tech company that built a neural interface for humans to seamlessly control their devices, has been recognized as a CES 2023 Innovation Awards Honoree in the Headphones & Personal Audio category for its smart earphones with neural-based controls developed with Logitech and Jabra.

“With our next-generation earphones and upcoming devices, we want to become the keyboard and mouse of the digital experiences of the future-empowered by AR/VR and the metaverse,” says Yacine Achiakh, Wisear’s CEO and Cofounder. “This revolution will not happen until we can totally reinvent the way humans interact with their machines, in the most natural way possible--hands-free, high speed, accessible for all and at all times, without the limitations we

Wisear’s smart earphones with neural-based controls

are already experiencing with text, click and voice.”

Thanks to an innovative Wisear-created neural interface that decodes brain and facial activity straight from the ears, the company’s Perceive wireless earphones can be controlled silently and hands-free with two controls based on facial muscle activity, letting users take actions such as playing music or answering a phone call without using their hands or voice. Every-

BIOINTELLISENSE, BOOTH 8210 With staffing shortages projected to reach 3.2 million healthcare workers by 2026, the BioIntelliSense clinical intelligence solution is designed to enable vital sign collection automation and workflow efficiencies so clinicians can focus on what matters most—their patients.

The BioIntelliSense comprehensive clinical intelligence solution includes the new rechargeable and multi-parameter BioButton wearable device, BioHub gateway connectivity device, BioCloud data analytics engine and FDA-cleared clinical triage software solution is built for scalable remote care from inhospital to home.

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day devices become natural extensions of the mind and intents in a way that is faster, more private and more inclusive than ever.

By the end of 2023, Wisear will be releasing new controls based on eye activity. In 2024, the first features based on brain activity will be added to offer a complete portfolio of interface controls, enabling all the main actions in our digital life.

With Bartesian Pro, Everyone’s a Mixologist CES 2023 Honoree in the Home Appliances category, the Bartesian Professional offers lounge-quality drinks and all the benefits of a fully stocked bar in one sleek and compact machine. The machine is equipped to make consistent, delicious cocktails for large groups Bartesian’s Bartesian Professional without the wait or need for numerous ingredients and extensive clean-up. The Bartesian Professional allows businesses to serve craft cocktails in environments where it is difficult or cost prohibitive to have professional mixologists on staff. The unit features a tamper-proof locking system and commercial certification and can be used in markets including restaurants, hotel/stadium suites, lounges and at special events.

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54 | CES 2023 DAILY | JANUARY 5-8, 2023

CES CONFERENCE SESSIONS FOR THE MOST UP-TO-DATE SCHEDULE SEE: CES.TECH/SCHEDULE

WEDNESDAY, JANUARY 4 1:00 PM-1:40 PM CONFERENCE SESSION The Tech Trends That Are Now Required Knowledge for CMOs Location: Mariposa Ballroom 4 This conversation will dive into the musthave tech knowledge that successful marketers need to understand to help them meet the challenges of the industry today.

2:00 PM-2:40 PM CONFERENCE SESSION How to Meet Your Customers Where They Are Location: Mariposa Ballroom 4 With the explosion in popularity of new social and gaming platforms, brands have been racing to keep up with new platforms and consumer expectations. Hear from marketers who are building innovative brand campaigns within digital platforms and what they’ve learned along the way.

3:00 PM-3:40 PM CONFERENCE SESSION Seven Ways the CE Consumer Has Changed, presented by The NPD Group Location: W232 After years of accelerated change, what does today’s consumer electronic consumer look like? NPD experts discuss key considerations for future planning, including impacts and implications from holiday 2022, and challenges for consumer purchasing and pricing.

2:00 PM-2:40 PM CONFERENCE SESSION The Heart of the Connected Home, presented by Omdia Location: W232

3:30 PM-4:15 PM CONFERENCE SESSION Monetizing the TV/Streaming, Programming Platforms: Industry Strategies Location: Joshua 9

The proliferation of TV is pushing video to an unlimited audience and the Streaming Wars are on! The TV industry has merged into mega-conglomerates and invested billions in additional programming - the New Golden Age for TV programming and 24/7 viewing.

Despite voice control being a standard feature, connected home device uptake and service adoption has grown at a glacial pace. Understand how strong smart home growth can finally be achieved as hyperscalers, consumer device suppliers, and telcos all seek a connected future.

1:30 PM-2:10 PM CONFERENCE SESSION The Immersive At-Home Experience – Streaming-IoT- 5G -TV Location: Joshua 8

The media and technology industries are now, more than ever, tightly embedded into the consumer ecosystem. Somewhere between brand loyalty, subscription eyeballs, advertising, on-demand services, tech innovation and specialized monetization targeting resides the future of the media industry.

We live in a moving target of innovation.

2:30 PM-3:15 PM CONFERENCE SESSION The Disruption: Media, Platforms and Advertising Location: Joshua 9

1:30 PM-2:10 PM CONFERENCE SESSION Internet TV, FAST and OTT: Programming Everywhere Location: Joshua 9

The COVID years accelerated 10 years of digital and entertainment innovation into mere months. In that time, the number of screens and digital interfaces exploded. Consumers watched and listened to more media than ever before. Our world no longer has patience to wait for “Jetsons”-inspired technology to come to them. They want it NOW: connected TV’s, smart speakers, AR/VR, gaming, esports and more.

A new war for the living room is emerging...

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Media expansion and platform disruption is an on-going process. In a 24/7 frenzy, the sophisticated process of and the personalization of all content: news, commentary, programming, advertising and commerce is plowing ahead. It is a fascinating mix of analytics, content, media and advertising.

AS OF DECEMBER 7, 2022

4:00 PM - 6:00 PM CONFERENCE SESSION Visionaries and Vino: Adapting the Marketing Mix to Super-serve the Evolving American Shopper presented by Walmart Location: Mariposa Ballroom 4 According to Sam Walton, to succeed you need to “stay out in front of change.” Discover how Walmart relies on the modern 4Ps of marketing - product, place, price and promotion - to meet customers’ expectations and be the first choice for everything they need, however they shop.

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2023 | 55 8:00 PM-9:00 PM KEYNOTE BMW Keynote

10:00 AM-10:40 AM CONFERENCE SESSION Innovations in Data About People Location: W219

9:00 AM-9:40 AM CONFERENCE SESSION Creating Lifetime Engagement with People Data Location: W219

Brands are clamoring to use data about people to deliver experiences they love. Doing that while also navigating individuals’ desires for privacy and regulation is non-negotiable. It gets harder when brands come together to create experiences. Innovations in data about people and technology can help. Listen to this panel of leaders representing brands in data, technology and mobility discuss how collecting and sharing data about people is changing.

Join Ajay Kapoor, Global Director of Performance Driven Marketing at General Motors (GM), and Chad Engelgau, Acxiom CEO, as they discuss how the automaker is harnessing the power of people data and technology across its business units to create personal experiences and lifetime customer value. Listen and learn as they discuss what lies ahead as the future of mobility unfolds to include collaboration across an ecosystem of brands driving electrification, autonomy, immersive invehicle experiences, and mobility services.

9:00 AM-9:40 AM CONFERENCE SESSION Web3, XR, Metaverse & the Network Effect Location: Joshua 9 Enter the world of Web3, the Augmented and Mixed Reality experience. As the power of the Smartphone and other devices expand, what Mark Zuckerberg calls “The Metaverse,” is slowly but surely entering our daily reality.

In this session, we will explore visual and communication experience and how data has exploded inside the XR universe.

9:00 AM-9:40 AM CONFERENCE SESSION CES 2023 Trends to Watch, presented by CTA Location: W232 Right before CES opens its doors, preview influential trends, the next big things and disruptive innovations that will redefine our industry in 2023. See how new technologies will occupy the landscape of consumer technology before you hit the show floor.

10:00 AM-10:40 AM CONFERENCE SESSION Investments in Web3/Metaverse, Apps/ AI, Content/Sports Betting Location: Joshua 9 Investments in cutting edge start-ups and hopeful unicorns is the perfect barometer to better understand the future of technology, consumer products, even providing insight into the ongoing global economy. How the VCs, tech & media executives and analysts describe their outlook, makes this session a must-attend event.

10:00 AM-10:40 AM CONFERENCE SESSION XR/AR/Metaverse - Revolutionizing Retail - Consumer Experience Location: Joshua 8 5G is arriving at just the right time for the XR/AR retail and advertising industries.

With consumers ready to pounce on every nuance and innovation in communication, the creative community is responding in kind.

In the coming year, we hope to see magical results and thumbs-up consumer reviews of their efforts. The world is waiting for XR!

10:00 AM-10:40 AM CONFERENCE SESSION The New Digital Utilities: Cybersecurity, Cloud and AI & Robotics, presented by Nasdaq Location: W232 The new digital utilities represent areas of long-term innovation which have evolved from optional upgrades to technological necessities for secure, scalable, and efficient business. Understand how these critical thematic areas must work in concert to address the macroeconomic challenges of the digital economy.

11:00 AM-11:40 AM CONFERENCE SESSION Caution: Missed CX Opportunities Ahead Location: W219 Senior executives representing brands across different industries will discuss how they are leading efforts inside their organizations and in the business ecosystems in which they operate to discover new ways of harnessing the power of people data to create exciting experiences for their customers and create more value for investors, owners, and other stakeholders.

11:00 AM-11:40 AM CONFERENCE SESSION Future of TV & Streaming: Programming & Multi-Platform Strategy Location: Joshua 9 Billions of viewers worldwide are engaged 24/7 with their video screens. Somewhere between Netflix, Amazon, Streaming Apps and cable packages resides the future of what was once known as “Television.” Technology has teamed up with media, advertising and Hollywood and a new industry has been unleashed. Hurray for Hollywood!

AS OF DECEMBER 7, 2022 #CES2023 CES.TECH

56 | CES 2023 DAILY | JANUARY 5-8, 2023 11:00 AM-11:40 AM CONFERENCE SESSION XR, Sports, NFTs, Hollywood & Metaverse: The Platform for Commerce Location: Joshua 8 XR, NFTs and Immersive new platforms combine to make up the Metaverse and the Sports industry and Hollywood are at the forefront of that innovation and change. From sports teams to TV and advertising, from smartphones to “live music experiences,” a new world of immersive content and commerce is emerging.

In this session, we welcome the leadership of this amazing immersive innovation 11:00 AM-11:40 AM CONFERENCE SESSION The Secret Sauce for ESG Value Creation, presented by EY Location: W232 ESG is a key value creation driver. Executives must actively incorporate sustainability considerations in their corporate strategy and portfolio decisions. Learn how smart strategies will drive positive sustainability impacts while accelerating shareholder returns.

12:30 PM-1:10 PM CONFERENCE SESSION Social Media Power: The AllDemographic Consumer Choice Location: Joshua 9 All media is “Social Media.” From video, music and movies to user communications, the social platforms are gateways. And with every upgrade to every device and platform, the consumer experience intensifies. What started as the “Social Experience” has transformed into our full understanding of media and communications.

12:30 PM-1:10 PM CONFERENCE SESSION Metaverse Media Leadership: XR/AR/VR Location: Joshua 8 The Immersive Experience is expanding as the boundaries of the technology platforms grow - Smartphone/Tablet, Computer, TV/Film/ Games and Out of Home Environments. The future is being invented in front of our eyes, ever changing and redefining communications, entertainment, social media and advertising.

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6:30 PM-7:30 PM KEYNOTE AMD Keynote Location: Palazzo Ballroom

THURSDAY, JANUARY 5 1:00 PM - 1:30 PM CONFERENCE SESSION Building the Metaverse for All, By All Location: Joshua 8 Economic challenges often inspire innovation and unleash new opportunities, paving the way for marketers to shape the culture, values and efficiencies of the emerging metaverse. This discussion will dig into the headwinds facing businesses today and the marketing strategies to maintain longlasting connections with consumers while fueling innovation, creativity and inclusivity.

1:00 PM-1:40 PM CONFERENCE SESSION Trustworthy AI: Developing Ethical AI Solutions Location: W218 Insights for how executives and business leaders can design and implement ethical AI throughout their enterprise to transform their organizations in a responsible, trustworthy and ethical way.

1:00 PM-1:40 PM CONFERENCE SESSION Going to the Gemba: Faster. Smarter. Cooler.

Location: W219 This session will include frontline leaders of connected, automated and electrified automobility that are using racing and performance to solve problems, demonstrate technology and inspire the next generation of STEM and STEAM leaders around world.

Topics will include the Indy Autonomous Challenge, Extreme E Racing and King of the Hammers projects and solutions accelerating real-world Automobility 5.0 applications.

1:00 PM-1:40 PM CONFERENCE SESSION How to Keep Control of Your Crypto Location: N250 A look at crypto wallets and other selfcustody tech designed to make users masters over their digital money so they don’t have to trust exchanges.

1:00 PM-1:40 PM CONFERENCE SESSION Smart Home Security: Automation, Response, and New Value Location: Lando 4304 This session addresses the expansion of home security devices and systems, including the blurred lines between DIY and pro security creating the ultimate in choice for consumers.

1:00 PM-1:40 PM C SPACE STORYTELLER DoubleVerify: Attention Matters: Harnessing the Power of Attention Metrics to Maximize Advertising Outcomes Location: Mariposa Ballroom 4 Attention is the heart of advertising. Today, the media industry is at a place where we are able to measure the impact of attention itself. This session will discuss this paradigm shift in media measurement and dive into how brands are harnessing the power of attention to maximize advertising outcomes.

1:00 PM-1:40 PM GREAT MINDS Great Minds: Closing the Global Education Gap Location: W232 Technology can help close equity gaps by reaching the most vulnerable children and youth, and ensuring learning continues in times of crisis.

1:00 PM-1:40 PM CONFERENCE SESSION AI Goes to Hollywood Location: Joshua 9 From deepfakes to dubs, AR, VR and AIV, an overview of how AI technology is changing the face of the entertainment industry. This panel will explore the future of AI, how it is shaping the industry and how unions like SAG-AFTRA are navigating its impact on performers.

AS OF DECEMBER 7, 2022

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2023 | 57 1:00 PM-1:40 PM CONFERENCE SESSION The Tech-Powered Restaurant Location: Marcello 4404

1:30 PM - 1:55 PM CONFERENCE SESSION Connecting Customers with Tailored Experiences Location: Joshua 8

Whether it’s ghost kitchens, drone delivery, or augmented reality menus, technology is forever changing the restaurant. This session will look at how technology is driving new business models, creating new opportunities, and changing the restaurant experience.

To truly reimagine how customers connect with the brands they know and love, it’s more important than ever for companies to link digital and physical experiences and ensure each moment feels made for the individual. Delta Air Lines, for example, has invested more than 10 years and $1.5 billion in onboard entertainment, free messaging and high-speed connectivity to deliver an athome experience in the air. Join this session to hear how Delta and other top global brands are offering tailored, seamless touchpoints that delight and inspire their customers.

1:00 PM-1:40 PM CONFERENCE SESSION Hardware Enabling the Future of Connectivity Location: N258 5G connectivity promises a 100X speed boost against its predecessor 4G LTE connectivity along with ultra-low latency and far more devices on the network. This session covers everything you need to know about 5G hardware that can change the world of connectivity.

1:55 PM - 2:15 PM CONFERENCE SESSION CMO Conversation: The Power of Purpose Location: Joshua 8

1:00 PM-1:40 PM CONFERENCE SESSION The “New” Normal is Here Along With a New Workforce Location: Lando 4302

A conversation with leading CMOs on the importance of brand purpose and values and how data and technology can help enable that—both internally and when connecting with consumers.

Millions of new jobs were created in the past year while the unemployment rate hovers at record lows. It’s a jobseeker’s market and workers are demanding more from their employers. What are the secrets to success in attracting and retaining a productive and engaged workforce?

2:00 PM-2:40 PM CONFERENCE SESSION An Exploration of AI for Enterprise Needs Location: W218

1:00 PM-2:00 PM CONFERENCE SESSION How Technology Can Advance Health Equity Location: N262 Inequities persist in US health care.

Digital health solutions can lessen them. How can government expand access to digital health tools?

The use of enterprise AI presents an opportunity for brands to make the most of process automation, risk analysis, and decision-making. The session illustrates how enterprises continuously strive to achieve greater business success by adapting to such technological advancements.

2:00 PM-2:40 PM CONFERENCE SESSION Digital Disruptors Location: W219 Key players for disruptive technologies that are or could change the connected car space in the future. This panel will explore the diversity of Artificial Intelligence (AI) and Machine Learning (ML) applications and attempt to understand how they can disrupt to develop a better class of transportation.

2:00 PM-2:40 PM CONFERENCE SESSION Beyond the NFT Bubble: Web3’s True Value to Creators Location: N250 Is Web3 the gift to creators it says it is?

Artists and entrepreneurs assess how well NFTs have lived up to the empowerment hype and what they need to deliver.

2:00 PM-2:40 PM CONFERENCE SESSION Smart Home Platforms: Interoperability and Partnerships Location: Lando 4304 This session addresses partnerships, technology developments, interoperability challenges, and new applications and experiences for consumers as smart adoption continues to move to achieve mass-market adoption.

2:00 PM-2:40 PM C SPACE STORYTELLER OMD: A New Era for Marketing Analytics – The Democratization of Clean Room Technology Location: Mariposa Ballroom 4 This panel, moderated by OMD, debunks the complex perception of clean room technologies, and emphasizes how clean rooms help futureproof marketing analytics. Senior executives from The Clorox Company and Wells Fargo will sit down with data clean room partner InfoSum, to discuss the successes of adopting clean rooms into their business’s technology stack, and the steps taken to implement.

2:00 PM-2:40 PM CONFERENCE SESSION Investing in the Next Big Idea Location: Startup Stage Hear from leaders who are transforming the face of web3, Blockchain, and Cryptocurrency industries and why investing in the next generation of women and diverse entrepreneurs is a crucial part to the success of the ecosystem.

AS OF DECEMBER 7, 2022 #CES2023 CES.TECH

58 | CES 2023 DAILY | JANUARY 5-8, 2023 2:00 PM-2:40 PM CONFERENCE SESSION The Worlds of 2030: Shifting Consumer Power, presented by Deloitte Location: W232

2:00 PM-2:40 PM CONFERENCE SESSION Satellites Provide New Options for Consumer Devices Location: N258

2:20 PM-3:20 PM CONFERENCE SESSION Making America #1 in Blockchain and Financial Innovation Location: N262

Consumer roles are transforming and impacting the worlds of politics, privacy, and social movements. This session explores how in the metaverse, consumers are also citizens and activists, co-creators driving design innovation, users extending product relationships, and data streams providing foundational product input.

The main benefit of satellite connectivity has been ubiquitous coverage outside of cellular networks – including in maritime and deeprural environments – but costs associated with satellite communications have been prohibitive for most consumer applications until recently. Today, low earth orbit (LEO) satellites have cut the costs of satellite connectivity by more than half and it’s likely these costs will continue to drop. At the same time, innovations in device hardware are making it possible to seamlessly switch between satellite and terrestrial connectivity. This panel will investigate what’s happening now with satellite connectivity services and how that’s likely to impact consumer devices moving forward.

U.S. digital finance innovators are foiled by hazy rule and government policies. How can government bring clarity to digital asset markets?

2:00 PM-2:40 PM CONFERENCE SESSION Ad-ventures in Advertainment Location: Joshua 9 Though “Advertainment” may not be a new concept, new technologies are enabling and encouraging entertainment creatives known for their big screen blockbusters to tell stories in an entirely new way. Join top director-producers, advertisers and performers as they discuss the opportunities that branded storytelling brings.

2:00 PM-2:40 PM CONFERENCE SESSION From Food Replicators to Robots: The Kitchen of the Future Location: Marcello 4404 Our kitchens will change dramatically in the future, and leading the way will how we cook. Whether it’s 3D printed steaks to food replicators, how food is made and cooked in the next 10 to 20 years will change dramatically. A look at the cutting-edge technologies changing how we make food.

2:00 PM-2:40 PM CONFERENCE SESSION Convergence of Classroom and Career Location: Lando 4302 The talent war in the tech industry continues while the attainment of higher education no longer requires a college or a campus. How are tech companies engaging with education providers and learning platforms to ensure a skilled and ready workforce to fill the roles of tomorrow?

2:00 PM-3:00 PM KEYNOTE Stellantis 2:15 PM - 2:40 PM CONFERENCE SESSION The Social Commerce Revolution Location: Joshua 8 Social commerce is expected to reach a staggering $1.2 trillion in 2025, growing three times as fast as traditional eCommerce thanks in large part to Gen Z and millennials.

From product discovery to checkout— and so much in between—how can marketers curate a seamless experience for customers today and in the future?

CES.TECH

AS OF DECEMBER 7, 2022

2:40 PM - 3:15 PM CONFERENCE SESSION Leveraging Technology for Social Impact Location: Joshua 8 Effectively harnessed, technology can shape a better world – informing decisions and actions that yield a more sustainable and inclusive future. Hear from leaders who don’t just embrace a cause, they live it.

3:00 PM-3:40 PM CONFERENCE SESSION Changing the Channel Location: W219 A preview of the ever-changing model for vehicle purchasing and the technology driving the changes. Listen to the thought leaders of today pave the road toward a new landscape for vehicle sales, delivery, and service. Envisioning the bright future of vehicle purchasing and ownership.

3:00 PM-3:40 PM CONFERENCE SESSION Web2, Meet Web3 Location: N250 Executives from major consumer brands share what they’ve learned from their experiments with the metaverse and NFTs and what mass adoption would take.

3:00 PM-3:40 PM CONFERENCE SESSION Virtual Care and Independent Living: Keeping Seniors Safe Location: Lando 4304 This session addresses the senior and caretaker market, highlighting the role of PERs and independent living solutions.

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2023 | 59 3:00 PM-3:40 PM CONFERENCE SESSION Reframing the Narrative: The Evolution of the Chief Diversity Officer Location: CTA Stage Hear from Chief Diversity Officers and Chief Human Resource Officers as they discuss their role in shaping company-wide diversity and inclusion strategies to advance workforce equity and how the role has shifted from pre-to-post pandemic with a greater emphasis on action.

3:00 PM-3:40 PM CONFERENCE SESSION Auto-Tech & Software: Supercharging the Change!, presented by BCG Location: W232 Will semiconductors decide the fate of selfdriving? Will smartphone giants be successful in the car? Can the industry deliver on the billion dollar software promise? How will suppliers compete? Learn the latest about the automotive industry’s pivot to software.

3:00 PM-3:40 PM CONFERENCE SESSION Influencers and Actors in the Metaverse Location: Joshua 9 The metaverse is changing how people consume entertainment, so what role will actors and influencers play in this new medium? Join us for a conversation with influencers, actors, industry experts and SAG-AFTRA contract professionals to discuss what changes are in store, and what it will mean to be an influencer or celebrity in this new online world.

3:00 PM-3:40 PM CONFERENCE SESSION Meals on Mars: The Race to Create Food in Space Location: Marcello 4404 The space industry has come a long way from the days of Tang and freeze dried ice cream. NASA, JAXA, the European Space Agency, and others are working with the food industry to develop ways to produce food in space. This session will hear from those working on solutions to feed humans during long-term space travel and habitation.

3:00 PM-3:40 PM CONFERENCE SESSION Metaverse Meets Office Space Location: Lando 4302 In the post-pandemic shift to remote work the metaverse is coming big business in how we do business. What does the metaverse mean for the future workforce – engagement, productivity, and satisfaction?

3:35 PM - 4:00 PM CONFERENCE SESSION The Future of Networks, Streaming & Entertainment Location: Joshua 8 It’s 2022 and people are still dispersed, looking for connectivity to work, learning, shopping, and entertainment. The population relies mightily on things like streaming services, which have captured more viewers (and listeners) than ever before, bolstered by ad support and consumer appetite. Hear how marketers are leveraging technology across the landscape to build loyalty, engagement and integrate themselves in today’s culture to connect with consumers.

3:40 PM-4:40 PM CONFERENCE SESSION Artificial Intelligence: New Rules and Tools Location: N262 New rules for AI applications are coming, along with new tools for AI governance. What are the impacts for consumers and companies?

4:00 PM-4:40 PM CONFERENCE SESSION The Whole Home Experience: Use Cases, Services and Support Location: Lando 4304 This session addresses the whole home vision for tech across the various ecosystem, Including new use cases and support for the complex network at home.

4:00 PM-4:40 PM CONFERENCE SESSION Building an Inclusive Web 3.0 Location: N250 Panelists discuss building equitable practices into the core of Web3, from NFTs and crypto economies, to social networks and DAOs.

4:00 PM-5:00 PM KEYNOTE The Future of Care in America: A New Hybrid Model 4:00 PM - 6:00 PM CONFERENCE SESSION Visionaries & Vino: Playing to Win in the Metaverse presented by Deloitte Location: Mariposa Ballroom 4 As companies begin to determine where they will play in the emerging metaverse, they must be prepared to transform their business capabilities and engagement experience. What strategies will they need to stay in the game?

4:30 PM - 5:30 PM CONFERENCE SESSION XTC Startup Pitch Competition: Digital Health & FinTech Location: CTA Stage Watch the Top 8 venture-scalable, tech for good startups revolutionizing Digital Health & FinTech compete in a live pitch competition.

7:00 PM - 10:00 PM EVENT LIT Program Reception Location: Commonwealth Join CTA to celebrate the Leaders in Technology Program and the spirit of innovation. LIT program guests will have the opportunity to discuss pro-innovation public policies with tech industry leaders.

8:30am - 10am KEYNOTE CTA State of the Industry and John Deere Keynote Location: Palazzo Ballroom 9:00 AM-9:40 AM CONFERENCE SESSION AI Accessibility: Solving For Your Next Billion Customers Location: W218 AI holds incredible promise as it creates automated and custom experiences for consumer needs. We will discuss the opportunities, and challenges, for AI to improve lives, particularly for the more than one billion people worldwide with a disability.

AS OF DECEMBER 7, 2022 #CES2023 CES.TECH

60 | CES 2023 DAILY | JANUARY 5-8, 2023 9:00 AM-9:40 AM CONFERENCE SESSION Power to the User: Art, Data, and Money Location: N250 Crypto networks are foundational to the next wave of the internet (Web3), empowering individuals to own and control their art, data, music, and money.

9:00 AM-9:40 AM CONFERENCE SESSION Connected Vehicle Intel Report Location: W219 The future for Connected vehicles as revealed by a leading mobility research expert. The keynote will seek to show where the future investment is in mobility. Focused on the latest trends in Mobility as it relates to the Connected Car. 9:00 AM-9:40 AM CONFERENCE SESSION Value-Added Services – Expanding Broadband Location: Lando 4304 This session addresses issues driving home networking technology, legacy, and emerging usage models, how the industry addresses fragmentation, privacy and security, and value-added services.

9:00 AM-9:40 AM C SPACE STORYTELLER IBM: Championing Fairness, Catalyzing Growth Location: Mariposa Ballroom 4 Marketers need partners that support the values and ambitions of their brands while driving enduring growth for their businesses. The industry needs leaders who are committed to championing fairness in advertising and media buying to deliver a better future for all. This requires deep commitment, measurable action, and the vision to deliver meaningful progress.

In this session, industry trailblazers lending a diverse set of perspectives will share how they are contributing to a more equitable media and marketing industry while also growing their businesses, and the role advanced technology and strategic partnerships play in enabling both.

9:00 AM-9:40 AM CONFERENCE SESSION The Spinning Wheel of Technology, presented by Veoneer Location: W232

9:00 AM-9:40 AM CONFERENCE SESSION The Modern Era of 5G Location: N262

An initiated discussion on the trends, research, and innovation in the new automotive safety era where active safety technology is advancing.

We call it the spinning wheel of technology.

5G is being rolled out three times faster than 4G and offers better mobile connectivity and digital experiences. Join our experts to learn more about 5G communication capabilities and the latest trends.

9:00 AM-9:40 AM CONFERENCE SESSION Reinventing the Food System for a 10 Billion Person Planet Location: Marcello 4404

10:00 AM-10:40 AM CONFERENCE SESSION Industrial Transformation With Robots Powered by AI Location: W218

Our food systems are remarkably resilient, but our world faces new challenges.

We need to create new ways to feed more people without exhausting our resources and warming the planet.

Robotics has been an integral part of many industrial operations. With the help of AI, these robotic processes can be improvised and automated effectively. In this session, learn how artificial intelligence and robotics combined can transform industry.

9:00 AM-9:40 AM CONFERENCE SESSION Technology and Acquiring The Fluid Fan: The Sports Industry’s Path to Growth Location: Joshua 9 For decades the sports industry has been anchored in live linear viewership and getting more fans in seats, but technology has radically changed fan behavior. New entrants into video streaming and media platforms, ticketing, gaming, and sports merchandise and venue districts have made acquiring the next generation of fans - The Fluid Fan - an overwhelming challenge. Hear about the big bets being made and strategies being implemented to secure the successful future of their business and the industry as we know it.

9:00 AM-9:40 AM CONFERENCE SESSION Top Tech Trends in Travel Location: Lando 4302 Technology has revolutionized travel, making it easier and more enjoyable. Experts discuss the technology innovations that will improve your next travel experience.

10:00 AM-10:40 AM CONFERENCE SESSION E-merging Energy: Incentivizing a Greener Future with Crypto Location: N250 Crypto’s future is greener than ever. How are emerging technologies in the space driving global carbon reduction?

10:00 AM-10:40 AM CONFERENCE SESSION Anatomy of Autonomy Location: W219 Key players predict the future of autonomous vehicles for Land, Sea, and Air Transportation takes many forms when traveling from door to door. Hear the future of mobility discussed as our experts reveal the next great leap for transportation.

10:00 AM-10:40 AM CONFERENCE SESSION Scaling Smart Home: Smart Apartments and Smart Spaces Location: Lando 4304 Consumer demand for tech in apartments continues to increase. This session addresses the growth of proptech and new opportunities to serve the consumer in multifamily environments.

CES.TECH

AS OF DECEMBER 7, 2022

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2023 | 61 10:00 AM-10:40 AM C SPACE STORYTELLER Amazon Ads: How Media Sustainability is Shaping the Future of Advertising Location: Mariposa Ballroom 4

10:00 AM-10:40 AM CONFERENCE SESSION From the Couch to the Field: The Immersive Future of Sports Media Location: Joshua 9

Bold change requires bold vision. Join us for a conversation between Amazon Ads and GroupM to delve into the why, how, and what’s next with media sustainability for advertisers of all sizes.

It’s no longer just about the size of the screen, but instead, about how technology is enabling sports fans to become actual participants in the sports they love to watch. From co-watching to placing bets, and mixed reality to shopping the court, new platforms are transforming how fans interact and companies drive revenue.

Discussion of the challenges and opportunities related to ICE to EV transition. Lead with landscape report of current EV players (strengths and weakness) with predictors. All indicators show that production costs, battery life, software development and legislative change are converging to give consumers more choice. How will consumers react and why?

10:00 AM-10:40 AM CONFERENCE SESSION Start Traveling Sustainably Location: Lando 4302

11:00 AM-11:40 AM CONFERENCE SESSION New Era of Home Energy: EVs, Solar, Storage Location: Lando 4304

Green travel is one of the biggest trends in this industry. We explore how technology is driving sustainable travel.

This session highlights the growth of energy management solutions including energy devices, systems, and analytics in the home.

10:00 AM-10:40 AM CONFERENCE SESSION Connectivity: Going Global Location: N262

11:00 AM-11:40 AM CONFERENCE SESSION The Road to the Open Metaverse Location: N258

Advancements in connectivity are enabling economic and human progress toward a safer and more secure future. Learn how these breakthroughs are changing lives.

Achieving a metaverse for all will require unprecedented cooperation. Leaders from the industry will share their vision for an open and inclusive metaverse.

11:00 AM-11:40 AM CONFERENCE SESSION Trends in Artificial Intelligence Today Location: W218

11:00 AM-11:40 AM GREAT MINDS Great Minds: Mass Inclusion Enabled by Technology Location: W232

10:00 AM-10:40 AM CONFERENCE SESSION Ripple: Accelerating the Growth of Applications for Consumer Radar Location: N258 In this session, learn about how the Ripple standard, developed by experts from across the silicon, sensing, automotive, and electronics industries, is accelerating interoperability and growth of radar applications from health sensing to occupancy detection.

10:00 AM-10:40 AM GREAT MINDS Great Minds: How to Build a New Cybersecurity Era Location: W232 Cybersecurity is a pillar to human security. Speech, elections, money, markets, and more are contingent on the fidelity, trust, and resilience that cybersecurity proffers.

However, the threat landscapes to individuals, companies, and governments are only increasing. In this session, we will hear from two of the Great Minds in Cybersecurity. Where are the next unforeseen issues? What do we all need to do to enhance our collective preparedness?

10:00 AM-10:40 AM CONFERENCE SESSION The Future of Farming Location: Marcello 4404 The numerous challenges facing today’s farmers require them to be ever-more-efficient to survive. In this session, we’ll look at how farmers are employing automation, IoT, biotech and more to create the farms of the future.

Artificial Intelligence has grown rapidly in the last few years. The use of these latest technologies has been a help across multiple industries. Join our experts as they walk through the latest trends in AI.

11:00 AM-11:40 AM CONFERENCE SESSION Electrifying the Future Location: W219

India’s government has taken advantage of FinTech to provide 465 million citizens access to finance. Hear from inspiring entrepreneurs who have used tech to drive mass inclusion.

11:00 AM-11:40 AM CONFERENCE SESSION Public Networks and Public Goods: The Positive Social Impacts of Crypto Location: N250

11:00 AM-11:40 AM CONFERENCE SESSION Scaling Towards a Trillion Dollar Alternative Protein Industry Location: Marcello 4404

Crypto is here for good, changing the way people around the world live, work, and play – for the better.

If we are to ever displace animal agriculture, we need an order of magnitude more infrastructure. This session will discuss how we scale plant-based, cultivated or fermentation-based alternative proteins to build a trillion-dollar alt-protein market.

AS OF DECEMBER 7, 2022 #CES2023 CES.TECH

62 | CES 2023 DAILY | JANUARY 5-8, 2023 11:00 AM-11:40 AM KEYNOTE C Space Keynote Conversation

1:00 PM-1:40 PM CONFERENCE SESSION Water: Upgrading the Source of Life Location: Lando 4304

1:00 PM-1:40 PM CONFERENCE SESSION Space Tech: In Orbit and Delivering Location: W218

11:00 AM-11:40 AM CONFERENCE SESSION The Promise of Safer Travel Location: Lando 4302

From Ukraine to remote and rural regions of the world, networks of satellites are delivering the imagery and connectivity that can save and transform lives.

Is technology truly making travel safer?

Industry experts discuss what technologies will make the promise of safer travel a reality.

Where there is water, there is life. However, global warming has increased the risk of drought and its destructive consequence on society. Learn how global communities, companies and startups are finding methods to protect and improve our access to water on local, regional, and global scales.

11:00 AM-11:40 AM CONFERENCE SESSION Acceleration of the Mobile Gaming Industry with 5G Location: N262

1:00 PM-1:40 PM CONFERENCE SESSION Rethinking Security: A PeopleFocused Cyber Strategy Location: N258

For one-third of the world’s population, mobile gaming is an integral part of life. 5G connectivity can transform mobile games as we know them with the help of immersive technologies (AR/VR/MR), artificial intelligence, data science, and cloud computing.

Why enabling a people-centric approach might be the only way companies have a fighting change in the current cybersecurity environment.

FRIDAY, JANUARY 6 1:00 PM-1:40 PM CONFERENCE SESSION Connected Mobility and the New Automotive Customer Experience Location: W219 How connected technologies are supercharging the automotive value proposition for customers – from must-have products and personalized features to over-the-air updates. How emerging technologies are creating a new customer journey that is redefining choice, flexibility, and moments that matter throughout the sales and service process. Why trust and transparency are more important than ever in building customer loyalty – and the capabilities automotive companies will need to nurture this trust.

1:00 PM-1:40 PM GREAT MINDS Great Minds: Using Tech to Create a Sustainable Food Supply Location: W232 As the global population grows and factors like climate change, supply chain woes and war impact the food supply, developing tools to ensure more locally grown, sustainable food sources has never been more important.

Hear from public and private innovators that are embracing technology as a vital tool to solve this pressing challenge.

1:00 PM-1:40 PM CONFERENCE SESSION Doing Your Home Work: 2023 Trends for a Productive Home Office Location: Lando 4302 Working from home is here to stay. As the line between home and office blurs, it is necessary to have a convenient and productive space for work. Discover what the savvy home worker has in their office and what is predicted to trend for 2023.

1:00 PM-1:40 PM CONFERENCE SESSION Solving Retails Biggest Challenges Location: Marcello 4404 Led by Coresight Research, this panel handpicks the five top trends in future retail.

CES.TECH

AS OF DECEMBER 7, 2022

1:00 PM-1:40 PM CONFERENCE SESSION Synthetic Media as an Extension of Identity Location: Joshua 8 As brands, influencers, celebrities, and athletes realize the potential of personas across traditional and immersive environments, some are creating custom voices to engage audiences and fans in multiple languages.

How do entities protect their identity and those of their many different personas?

1:00 PM-1:50 PM CONFERENCE SESSION Hybrid Care and The New Normal Location: N250 We are entering a new era connecting virtual and in-person care. The result will be a more connected, coordinated and datadriven health-care system. The panel will discuss the opportunities and challenges represented by the coming changes.

1:40-2:20 PM CONFERENCE SESSION Entertainment Marketing Heroes – Uniting the Generations Location: Joshua 9 A look at the herculean work done by entertainment marketers to effectively speak to Gen Z, millennials, Gen X and older generations. What makes a strong impact across widely different media consumption patterns and overall sensibilities?

2:00 PM-2:40 PM CONFERENCE SESSION Autonomous Vehicles and Their Global Expansion Location: W219 The global autonomous vehicle market is growing rapidly. Learn what is aiding the growth of the AV market and where consumers can expect to see widespread adoption of AVs.

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2023 | 63 2:00 PM-2:40 PM CONFERENCE SESSION The Future of At-Home Testing and Diagnosis (sponsored by Abbott) Location: N250

2:00 PM - 2:20 PM CONFERENCE SESSION Reimagining Customer Experiences: Integrating Voice into Digital Strategy Location: Joshua 8

Diagnostic tests are now household items.

People want more information faster to help them manage their own health. What will the future of at-home testing look like? Learn from experts about the challenges, opportunities and possibilities in technologies that are being developed to bring this tech to life.

Voice device adoption has started to level out, but voice is far from dead.

Consumers have demonstrated they want voice, but how can we course correct to make voice the medium of choice?

2:00 PM-2:40 PM CONFERENCE SESSION Creating Applications in the Metaverse Location: N262 VR, MR and AR has become a new frontier for creative programmers to develop innovative ways for people to work, learn, communicate, and play in the Metaverse. This session will explore how experienced programmers have been developing applications for their clients and how businesses can develop their strategies to deliver a successful customer experience.

2:00 PM-2:40 PM CONFERENCE SESSION Hottest Trends in the Smart Home Location: Lando 4302 This session will focus on the fastest growing trends in the Smart Home category.

From home security to efficient energy solutions, see what types of products consumers are adding to their homes.

2:00 PM-2:40 PM CONFERENCE SESSION Influencers, The Creator Economy and the New Retail Location: Marcello 4404 Retail has become a study in a community building. Playful social experiences and an influencer driven economy are playing a big part in the transformation. Learn to hone your influencer strategy with our panel of experts.

2:20 PM - 2:40 PM CONFERENCE SESSION Retail’s Latest Innovations Location: Joshua 8 James Poulter, CEO of Vixen Labs and Dominique Essig, VP and GM of Conversational Commerce for Walmart, discuss retail giants’ latest innovations.

2:20-2:50 PM CONFERENCE SESSION Headliner Conversation with Pearlena Igbokwe, Chairman, Universal Studio Group Location: Joshua 9 Igbokwe will speak about her creative and strategic vision for the four studios she oversees, Universal Television, UCP, Universal Television Alternative Studio and Universal International Studios, which collectively encompass approximately 120 projects across more than 25 platforms worldwide.

2:50-3:30 PM CONFERENCE SESSION In the Zeitgeist: Web 3 for the Media and Entertainment Industry Location: Joshua 9 How might NFTs, the metaverse, gamification and other pieces to the burgeoning Web 3 landscape become a key driver for entertainment industry growth? As legacy entertainment companies and tech start-ups alike sharpen Web 3 strategies, what are the opportunities for the larger creative community? Leading game, film, TV, music executives and their partners converge to talk about what comes next for Web 3 technologies and concepts as they mature from shiny new objects to enduring creative tech.

3:00 PM - 3:10 PM CONFERENCE SESSION Creating the Content People Need the Most Location: Joshua 8 Ian Utile, CEO of Attn.Live, explores how industries are evolving around content and how the future of AI, Web3 and metaverse is meeting our needs.

3:00 PM-3:40 PM CONFERENCE SESSION Digital Transformation of Mobility Location: W219 New technologies continue to revolutionize the automotive sector. Explore the latest innovations in vehicle tech and mobility and how they are impacting services and consumer experiences.

3:00 PM-3:40 PM CONFERENCE SESSION Keeping Up with the Climate Crisis: Smart Cities Location: Lando 4304 According to the UN Development Program, cities account for 70% of the world’s greenhouse gas emissions that increase climate change disasters such as flooding and deadly heat waves. Discover the many sustainable solutions smart cities are developing to mitigate these challenges.

3:00 PM-3:40 PM CONFERENCE SESSION Welcome to the (Connected) Neighborhood: Smart Cities in Health Location: N250 Smart cities could lead to smarter health.

But most smart cities models do not focus on health. Our panelists will discuss their vision for smart communities focusing on health and the potential for these models to be gamechangers.

3:00 PM-3:40 PM CONFERENCE SESSION Gaming to Lead us into the Metaverse Location: N262 With 3 billion gamers active worldwide, it’s a good bet the metaverse will initially emerge through gaming. Are game makers ready to stitch it all together?

AS OF DECEMBER 7, 2022 #CES2023 CES.TECH

64 | CES 2023 DAILY | JANUARY 5-8, 2023 3:00 PM-3:40 PM CONFERENCE SESSION The Latest Trends in Smart Home IoT Location: Lando 4302

4:00 PM-4:40 PM CONFERENCE SESSION Data in the Age of Public Health Emergencies Location: N250

As homes have become more connected, consumer demand for efficient, easy to use and secure IoT has never been higher. Learn about the latest exciting technologies and purchase patterns in the smart home IoT space.

Is the world ready to respond to a future public health emergency? The answer will depend on how we collect and manage data – from facilities to wearables worn by consumers. Experts will discuss why data is not always easy to access, how poor quality data has led to bad decisions, and the opportunities to build a better data system.

3:00 PM-3:40 PM CONFERENCE SESSION AR and VR Go Shopping Location: Marcello 4404 2D shopping is so flat. And dressing your avatar may be more fun than dressing yourself. See how retailers are moving into the world of immersive shopping.

3:10 PM -3:20 PM CONFERENCE SESSION Conversational AI Enabling Accessibility Location: Joshua 8 Joti Balani, CEO of Freshriver.ai and Vincenzo Piscopo, CEO of United Spinal, discuss the important role of conversational AI in improving accessibility.

3:30-4:10 PM CONFERENCE SESSION Business Outlook 2023 Location: Joshua 9 An exploration into what’s on the horizon for 2023. What big ideas will break through? Which trends will lose or gain momentum? Entertainment business leaders convene to share their predictions.

4:00 PM-4:40 PM CONFERENCE SESSION Achieving Health Equity in Smart Cities Location: Lando 4304 When it comes to the health of both people and the planet, cities play a crucial role. At the most basic level, cities directly impact the drivers of health, with social, environmental and economic factors contributing to health outcomes. By concentrating people and resources in one place, the urban environment creates health hazards as well as opportunities to improve health.

CES.TECH

4:00 PM-4:40 PM CONFERENCE SESSION Luxury Brands Embracing Innovation: How the Best of the Best are Leaning into AI, Metaverse and Beyond Location: N262 Luxury Brands were some of the first to embrace the metaverse. Here, we will hear from the executives and innovators pushing Luxury brands to test boundaries and innovate their products, business models and customer experience.

4:00 PM-4:40 PM CONFERENCE SESSION Smart Home Management: Turning a Home into a Hub Location: Lando 4302 The internet of things (IoT) that connects smart home devices such as doorbells, lights, locks, security cameras and thermostats has made it easy for everyone to install and use these gadgets in their homes.

But you still need something to make it all work together. Understand how to convert your home into a smart hub.

4:00 PM-4:40 PM CONFERENCE SESSION Frictionless Experiences Location: Marcello 4404 Computer vision, scan codes, text-to-buy, facial recognition, tap to pay – there’re a host of technologies designed to free the consumer from checkout lines while gathering valuable insights for the retailer.

AS OF DECEMBER 7, 2022

4:00 PM - 6:00 PM CONFERENCE SESSION Visionaries and Vino: The Complete View of the New Consumer presented by Comscore Location: Mariposa Ballroom 4 Today’s consumer is complex and fast changing, making decisions on content and commerce that align with their values. They are consuming more content across platforms, more connected than ever at a household level and cross visitation trends show the rise of new formats is not at the expense of the old. With all this to contend with, the engagement challenge is harder than ever for brands and publishers. With its multi-platform view of the trends and opportunities, Comscore brings together key partners in linear, CTV and digital to surface the changes the industry needs to embrace and the future of measurement.

9:00 AM-9:40 AM CONFERENCE SESSION Living longer, aging better. That’s the power of AgeTech.

Location: Marcello 4404 AgeTech is transforming how (well) we age all over the world. Learn how innovation is changing aging and how aging is changing innovation.

9:00 AM-9:40 AM CONFERENCE SESSION Advanced Air Mobility: Perceptions and Reality Location: W219 Electric airborne vehicles are on the way, but what does the public have to say? Is this a niche addition to existing transportation networks or something wildly transformative?

9:00 AM-9:40 AM CONFERENCE SESSION Creators as Founders Location: Joshua 8 The creator economy is fueled by talent that knows how to connect with audiences directly.

Hear about the businesses they’ve built.

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2023 | 65 9:00 AM-9:40 AM C SPACE STORYTELLER SXM Media: The Evolution of the Podcast Industry Location: Mariposa Ballroom 4 Podcasts have completely disrupted the media space. Starting as a hobbyist pastime, podcasts went from “two guys with a microphone” to a multibillion dollar industry in just years. This session is a 360 view into the industry— diving deep into the perspectives of brands, tech goliaths, creators, and even NFTs— to explore how new technologies have transformed podcasting into the hottest medium today, and how it’s revolutionizing how brands connect with consumers.

9:00 AM-9:40 AM CONFERENCE SESSION The State of IoT Cybersecurity Location: N258 This session will feature CTA’s Mike Bergman interviewing NIST IoT Cybersecurity leader Kat Megas in a wide-ranging fireside chat on current happenings in standards, certifications, labels and regulations here and abroad.

9:00 AM-9:40 AM CONFERENCE SESSION AI, Digital Health and the Future of Patient Care (spotlight speaker - Immediate Past Chair, AMA Board of Trustees) Location: N250 Technology is radically transforming the patient experience in health-care. But despite often unsubstantiated claims, few digital tools deliver on their promise. How can this be fixed? And how can the promise of digital health and the challenges of privacy find a healthy balance?

9:00 AM-9:40 AM CONFERENCE SESSION Tech Dev in Low Earth Orbit - An Astronaut’s Perspective from Space Location: W232 Join a NASA astronaut for a discussion from the International Space Station and learn how space-based R&D is enabling discoveries benefitting humanity.

9:00 AM-10:00 AM CONFERENCE SESSION Trading With Friends - What Does It Take To Be a Trade BFF? Location: N262 The U.S. won’t negotiate trade agreements or end tariffs with key trade partners. How then can trade friends become best friends forever (BFF)?

9:15 AM - 10:00 AM CONFERENCE SESSION New Frontiers for Entertainment Industry Location: Joshua 9 An exploration into how companies backing streaming and other new entertainment platforms will continue to grow their businesses in an ultra competitive landscape for audience attention.

10:00-10:30 AM CONFERENCE SESSION Headliner Conversation with Candle Media’s Kevin Mayer and Tom Staggs Location: Joshua 9 A look at the how Candle Media, whose holdings include Moonbug Entertainment (CoComelon), Hello Sunshine, ATTN, among others, is distinguishing itself in a competitive entertainment landscape.

10:00 AM-10:40 AM CONFERENCE SESSION You’re investing where?! Ideas from off the beaten path Location: Marcello 4404 With more and more funding flowing into AgeTech, join this discussion about the power of sparking innovation from the most unlikely places.

10:00 AM-10:40 AM CONFERENCE SESSION Drones: So Why Don’t We Have Widespread Drone Delivery Today?

Location: W219 Expanded drone operations will benefit industries, professions and people. What is missing today, and where do we go from here?

10:00 AM-10:40 AM CONFERENCE SESSION Smart Infrastructure: Building the Future Location: Lando 4304 How are planners using sensors, data, analytics, and adaptability to create technological systems that will improve the day-to-day lives of citizens?

10:00 AM-10:40 AM CONFERENCE SESSION Welcome to Creator Economy 2.0 Location: Joshua 8 A glance back at the meteoric rise of the creator economy and a look forward at how this billiondollar-a-year vertical continues to grow.

10:00 AM-10:40 AM CONFERENCE SESSION How to Feel Secure: Hard Protection on Consumer Software Location: N258 Here we examine the emerging innovations in tech software that are improving cybersecurity and what consumers can do to protect themselves.

10:00 AM-10:40 AM CONFERENCE SESSION Big Tech in Health: What It Gets Right and Wrong Location: N250 Big tech is playing an increasing role in health. This session will focus on the opportunities and challenges tech companies are experiencing as they navigate complexities in the health-care system, and what these companies are getting right and wrong.

10:00 AM-10:40 AM CONFERENCE SESSION The High Tech/High Octane Lifestyle: Diet, Nutrition, Sleep and Workouts Location: Lando 4302 Apps to help us improve our lifestyle regimens have been around forever, but now they’ve got serious superpowers.

We look at new hardware and smarter apps that are getting results.

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66 | CES 2023 DAILY | JANUARY 5-8, 2023 10:20 AM-11:20 AM CONFERENCE SESSION Consumers for the Win: Safeguarding Competition and Vibrant Tech Markets Location: N262

11:00 AM-11:40 AM CONFERENCE SESSION Building Smart Communities with the New Federal Infrastructure Law Location: Lando 4304

Competition is our secret sauce: It drives innovation and benefits consumers. How does the US maintain its vibrant startup ecosystem?

The Bipartisan Infrastructure Law is more than roads and bridges. It includes several new grant programs to fund the deployment of transportation technologies like selfdriving vehicles, new mobility applications, and technologies to address climate change, reliance, and racial equity. It will become the backbone for development of the smart communities of the future. This session will focus on the innovation funding opportunities in the law and how the federal government is working with forward-thinking private firms to make communities safer, smarter, and greener.

10:30-11:15 AM CONFERENCE SESSION What’s Next for the Creator Economy?

Location: Joshua 9 Audiences are lapping up content across their feeds and social accounts, and the larger media industry has taken notice.

How is the film and TV community leveraging creator media excitement to boost the fortunes of their projects?

11:00 AM-11:40 AM CONFERENCE SESSION Take it from a pro: Self-tracking our stats on and off the court Location: Marcello 4404 Professional athletes’ access to data and tech drives performance and improves recovery. Learn how we can all stay “in the game as we age.”

11:00 AM-11:40 AM CONFERENCE SESSION The Global Electric Vehicle Accelerates Location: W219 All the signs point to a global replacement of the gasoline engine vehicle with an electric vehicle – and this change could happen within a decade. Learn how this will impact innovation in the electric vehicle field.

11:00 AM-11:40 AM CONFERENCE SESSION Power Platforms: The New Tech Powering the Creator Economy Location: Joshua 8 Hear from founders, VCs and creators on the innovative platforms redefining the business of the creator economy.

11:00 AM-11:40 AM C SPACE STORYTELLER Comcast: Free Ad-Supported Streaming TV is Moving FAST. How Can Advertisers Keep Up? Location: Mariposa Ballroom 4 FAST is one of the newest, fastest-growing and most talked about forms of TV— penetration has more than doubled in the past year. Industry thought leaders share insights on how brands can navigate FAST’s future, from maximizing its value to determining its place alongside traditional TV and streaming advertising options.

11:00 AM-11:40 AM CONFERENCE SESSION How to Build Digital Trust to Drive Business Performance Location: N258

11:00 AM-11:40 AM CONFERENCE SESSION Bridging the Gap of Care Location: N250 As the digital movement revolutionizes healthcare, it is vital to ensure a diversity of voices and talent in the development of new technology and how care is provided. This panel will explore how equity makes health-care more open, inclusive and patient-centered.

11:00 AM-11:40 AM CONFERENCE SESSION Tech: The Third Parent Location: Lando 4302 The connected home has reshaped how families take care of the important business of family life. Experts on parenting, education, smart home and tech life weigh in on the phenomenon.

11:00 AM-11:40 AM CONFERENCE SESSION Investing in Space Location: W218 This conversation, featuring the investors and startups, will explore the most exciting new technologies in space tech. What areas are most exciting to investors and what kinds of partnerships are fueling innovation?

11:15 AM - 11:30 AM CONFERENCE SESSION Conversation with Malik Ducard, Chief Content Officer, Pinterest Location: Joshua 9 A look at the creative and strategic direction of the popular social media platform 11:00 AM-12:00 PM CONFERENCE SESSION XTC Startup Pitch Competition: Sustainable Smart Cities & Web 3 Location: CTA Stage Watch XTCs Top 8 venture-scalable startups pitch their innovations for Sustainable Smart Cities and Web 3.

The importance of cybersecurity and data protection to stakeholder trust, and their impact on customer behavior and firm performance.

CES.TECH

AS OF DECEMBER 7, 2022

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2023 | 67 11:30 AM-12:00 PM CONFERENCE SESSION Advertising’s New Normal: Unifying Streaming, Retail and Identity in 2023 Location: Joshua 9 As more consumers now watch TV through streaming than cable boxes, TV networks and advertisers are reimagining their business models that see a balance of both worlds. At the same, brands are incorporating shopper data into their spend commitments to decide on their TV buys and make advertising more relevant.

Hear from experts about the future of streaming and the importance of identity in digital media to create a relevant advertising experience across the open internet for consumers.

11:40 AM-12:40 PM CONFERENCE SESSION How the U.S. Can Remain the Leader in Self-Driving Innovation Location: N262 A global contest to deploy self-driving vehicles is intensifying. How can government help the U.S. remain the world leader in this sector?

12:00 PM-12:40 PM CONFERENCE SESSION The Cross Platform Storytelling and Engagement Universe Location: Joshua 9 An exploration into how the entertainment industry is growing content across expanding media forms, into podcasts, games, online tie-ins, experiential events and more

SATURDAY, JANUARY 7 1:00 PM-1:40 PM CONFERENCE SESSION Cyber and Other Threats: Protecting Digital Health Location: N250 Cybersecurity, ransomware, privacy, technologyrelated injury and clinician liability are just a few of the risks impacting digital health.

This panel will bring together experts to discuss current cyber and other threats and how organizations can protect themselves.

1:00 PM-1:40 PM CONFERENCE SESSION Driving Environmentally Sustainable Tech Location: W219

2:00 PM-2:40 PM CONFERENCE SESSION How Low-Power IoT Can Help Save the Planet Location: W219

With environmental sustainability a top priority, CIOs face increasing mandates to lead transformation in achieving net-zero—or carbon negative—objectives. Join us to learn how organizations are leveraging technology to deliver on climate and sustainability commitments to investors and customers.

Climate disasters, breaking infrastructure, stressed supply-chains and low food productivity are certainly issues in the public foreground, but there’s hope. Sensorization, or “Mass IoT” – widespread deployment of communicating sensors – can help predict and speed response to many of these problems. Connectivity like narrow-band IoT (NB-IoT) and low-power wide area networks (LP-WAN), as well as messaging protocols like lightweight M2M (LW-M2M), not only cut the costs of transmitting data but offer low-cost hardware options and extend the life of batteries and other components. This panel will discuss how new technologies are driving down the cost of communicating devices.

1:00 PM-1:40 PM CONFERENCE SESSION Gaming and Brands: The Great Opportunity Location: N258 Experts discuss what made the last year the right time ingratiate themselves with gaming consumers and why you should too.

1:00 PM-2:00 PM CONFERENCE SESSION Who’s in Charge: The Next Frontier in Cybersecurity Policy Location: N262 Securing our nation’s communications networks and consumer IoT devices requires an all-ofthe-above approach. Who is leading the effort?

1:00 PM - 3:00 PM EVENT Autonomous Challenge @ CES Location: Motor Speedway The Indy Autonomous Challenge (IAC) returns with the Autonomous Challenge @ CES. Take part in the thrill of this headto-head autonomous racing competition: Nine fully autonomous racecars roaring at speeds of more than 190 mph, vroom!

Transportation will be available between the Las Vegas Convention Center (LVCC) and the Las Vegas Motor Speedway on a first-come, first-served basis.

2:00 PM-2:40 PM CONFERENCE SESSION In pursuit of health: Redefining health approaches for how we age (sponsored by AARP) Location: N250

2:00 PM-2:40 PM CONFERENCE SESSION The Biggest Technology Trends in Gaming in 2023 Location: N258 When it comes to tech trends impacting our lives, the video game industry is often one of the first places people get to see them in action. Experts will discuss gaming trends we expect to see in 2023.

2:20 PM-3:20 PM CONFERENCE SESSION 5G and Beyond - The Role of Tech in Delivering Connectivity to All Location: N262 The consumer tech industry is driving the 5G revolution. What’s next in the effort to bring broadband services to all?

3:00 PM-3:40 PM CONFERENCE SESSION The New World of Over-the-Counter Hearing Aids Location: N250 New rules in the U.S. mean that, for the first time, people will have access to OTC hearing aids at much lower prices than traditional hearing aids. This session will explore how industry efforts will improve the lives of millions and how this can serve as a model for future health tech products.

Join this discussion about the expanding role technology is playing in combatting disease and helping people live longer, healthier lives.

AS OF DECEMBER 7, 2022 #CES2023 CES.TECH

68 | CES 2023 DAILY | JANUARY 5-8, 2023 3:00 PM-3:40 PM CONFERENCE SESSION The Metaverse is Here to Stay Location: N258 The metaverse is the hottest buzz word in various industries but there are many visions and version of the metaverse. Experts from various industries will discuss how they expect the metaverse to impact their business.

4:00 PM-4:40 PM CONFERENCE SESSION Hottest Trends in Audio Quality Location: N262 Calling all audiophiles! Leading brands will discuss the hottest trends in quality audio experiences. How are companies embracing new technologies and collaborating with content communities to meet consumer expectations?

4:00 PM-5:00 PM CONFERENCE SESSION Privacy Porridge: Getting the Policy Just Right Location: N258 The 117th Congress advanced bipartisan privacy legislation. Can the 118th Congress pass a bill that protects consumers and innovation?

7:00 PM - 10:00 PM EVENT Entrepreneurs Reception Location: Minus5 ICEBAR The CTA Entrepreneurs Reception is an opportunity for small business owners and entrepreneurs to network and discuss policy with LIT program participants in a relaxed atmosphere.

9:00 AM-9:40 AM CONFERENCE SESSION How To Stay Warm in a Crypto Winter Location: Mariposa Ballroom 4 Just a year later, we’re far from the NFT boom that engrossed 2020 and 2021 and now we’re in a state of crypto recession.

Hear from executives, creators and builders who have weathered previous crypto winters and what to expect next.

CES.TECH

9:00 AM-9:40 AM CONFERENCE SESSION An Unparalleled Health Tech Partnering Opportunity (sponsored by BCG) Location: N250 Capital investment in digital health has increased exponentially over the last five years, resulting in a strong ecosystem of health tech companies and talent. The decline in funding this year has created an unparalleled partnering opportunity for corporates pursuing growth in health tech.

9:00 AM-9:40 AM CONFERENCE SESSION Working Towards a Circular Economy for Critical Minerals, Electronics and Batteries Location: W219 Consumer electronics and the batteries that power them are important sources of critical minerals. During this interactive session, attendees will learn about EPA’s efforts to strengthen the nation’s critical mineral supply chain through their electronics recycling strategy and batteries initiatives under the Infrastructure Investment and Jobs Act (IIJA) and have the opportunity to share their work with EPA. 9:00 AM-9:40 AM CONFERENCE SESSION Banking in the Age of AI Location: W232 Our machines are learning about how we spend and save. Can they really help us?

9:00 AM-9:40 AM CONFERENCE SESSION The Future of Streaming Location: N258 Competition between the streamers has never been fiercer. Have we reached a tipping point where consumers with a multitude of streaming services cut back on their subscriptions?

This session will explore the future of the major streaming services as they explore new models to drive revenue and audience.

AS OF DECEMBER 7, 2022

9:20 AM-10:20 AM CONFERENCE SESSION Conversation with a Commissioner Location: N262 CTA’s “Conversation with a Commissioner” series offers one-on-one conversations with Commissioners from key U.S. federal agencies, including the Federal Communications Commission (FCC) and Federal Trade Commission (FTC).

10:00 AM-10:25 AM CONFERENCE SESSION Digital Twins and the Coming Revolution in Medicine (spotlight speaker) Location: N250 Digital twins are now being used in healthcare.

What are the challenges and opportunities to unlock its full potential? A leading technologist will discuss the role digital twins could play in treatment, diagnosis and research, and the challenges that lie ahead.

10:00 AM-10:40 AM CONFERENCE SESSION The Risks and Ethics of NFTs Location: Mariposa Ballroom 4 With the growth in popularity of digitally native IP, creators now must consider privacy, security, copyright, and more. Hear from experts navigating these issues.

10:00 AM-10:40 AM CONFERENCE SESSION Product Inclusion Strategies and Successes Location: Startup Stage Accessibility and innovation is positively impacted by technology. Hear from innovators as they share their strategies for creating inclusive product solutions, from ideation to outcome.

10:00 AM-10:40 AM CONFERENCE SESSION The Era of Sustainable Consumer Electronics Location: W219 Consumer electronics companies are embracing sustainability in new and creative ways. Learn how companies are taking the lead to focus on sustainable solutions and the challenges that lie ahead.

#CES2023

CES 2023 DAILY | JANUARY 5-8, 2023 | 69 10:00 AM-10:40 AM CONFERENCE SESSION Fintech’s Push towards Inclusivity Location: W232 Our banking systems have not served the underbanked well. How is FinTech helping cast a wider net? What are the obstacles to serving more people?

10:00 AM-10:40 AM CONFERENCE SESSION NEXTGEN TV Scales to New Heights Consumer and Business Opportunities Location: N258 NEXTGEN TV is proving linear television can thrive. Learn where it’s live, where it will launch next, where to buy and its stellar features.

10:25 AM-10:50 AM CONFERENCE SESSION Separating the Metaverse Hype from Reality (spotlight speaker) Location: N250 The metaverse is a mystery to many, but it has potential to reshape health care and improve patient outcomes. An expert will demystify the metaverse and discuss the opportunities and challenges in applying the metaverse to health.

11:00 AM-11:40 AM CONFERENCE SESSION The Changing Metaverse Landscape: Challenges as Opportunities Location: Mariposa Ballroom 4

11:00 AM-11:40 AM CONFERENCE SESSION Renewable Energy, Renewable World Location: W219

How to use this current shifting landscape as an opportunity to innovate. How are savvy executives and entrepreneurs treating this quiet time in crypto as a moment to build?

By using renewable energy, we can protect the world’s natural resources and the places we call home. Learn more about the renewable energy solutions that are renewing our chance of creating a cleaner and better future.

11:00 AM-11:40 AM CONFERENCE SESSION Women’s Health Tech Enters a New Era Location: N250

11:00 AM-11:40 AM CONFERENCE SESSION Alternatives to Traditional Banking Location: W232

Women’s health tech is facing new challenges and opportunities. Hear from experts about what comes next, challenges that lie ahead and factors driving the surge in women’s health tech.

Jimmy Stewart and the Bailey Building & Loan are quickly becoming anachronisms, replaced by everything from neobanks, to credit unions to entrepreneurial banks.

Where will you do your best business?

11:00 AM-11:40 AM CONFERENCE SESSION Diverse Representation Plus Innovation Equals Success Location: Startup Stage

11:00 AM-11:40 AM CONFERENCE SESSION Changing Dynamics of TV Viewing Location: N258

Innovation is key to growing the tech ecosystem.

With the uncertainty around the current economy, how are business leaders and entrepreneurs navigating the new landscape and placing an emphasis on innovation?

Television never stops reinventing itself. It is fiercely competitive. We have record sales and yet falling household penetration. Get different perspectives on the changes, winners and losers from these television experts.

10:40 AM-11:40 AM CONFERENCE SESSION Congressional Perspectives: Tech and Innovation Policy in the 118th Congress Location: N262 With the convening of the 118th Congress, hear from members of Congress on technology innovation policy and the road ahead in Washington.

AS OF DECEMBER 7, 2022 #CES2023 CES.TECH

70 | CES 2023 DAILY | JANUARY 5-8, 2023

PRODUCT SPOTLIGHT

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1 WHOLE-HOME BACKUP POWER HAS NEVER BEEN THIS EASY WITH ECOFLOW DELTA PRO.

Replace noisy, smoky generators with a quiet and reliable portable home battery solution. Power your entire home easily with a plug-and-play design. Get an output of up to 7200W and 21.6kWh capacity. Get unlimited power with Smart Generator (Dual Fuel), and get uninterrupted power using the Smart Home Panel. https://bit.ly/3AVPuCf Booth: 18329

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2 NOVA H1 AUDIO EARRINGS

The NOVA H1 Audio Earrings are the world’s first and only wireless earphones embedded in earrings. Worn on your earlobe, these smart earrings look like luxury earrings but can be connected via Bluetooth to your smartphone to make phone calls and listen to music. NOVA’s patented Directional Sound technology transmits sound from the pearl to your ear without sound leakage, ensuring your music and conversations are completely private. https://www.nova-audio.com Booth: NOVA Products GmbH, 60702

3 ROBOSEN ROBOTICS OPTIMUS PRIME

Robosen Robotics, manufacturer of the world’s first autoconverting, awe-inspiring Optimus Prime, is poised and ready for an incredible, and busy 2023! With product launches slotted throughout the year - Robosen is excited to showcase its latest creation, Lightyear, from its new partnership with Disney-Pixar. Alongside Lightyear, Robosen is showcasing the new Elite Edition Optimus Prime, and much more! Beyond the robot additions, Robosen will be launching various add-ons that will empower you to do much more! www.Robosen.com Booth: North Hall 9677

A SPECIAL ADVERTISING SECTION CES.TECH #CES2023

CES 2023 DAILY | JANUARY 5-8, 2023 | 71

PRODUCT SPOTLIGHT

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1 SLEEPIUM REINVENTS BEDTIME STORIES.

From the makers of Healium, Sleepium turns your bedroom into a beautiful, nature based escape. These award-winning immersive experiences are designed to help downshift the nervous system before sleep. Float through a crystal forest, immerse yourself in a bamboo grove in Maui, or cast your worries in the water as you glide closer to a magical tree.

In multiple peer-reviewed journals, these experiences have been shown to quickly reduce anxiety or improve mood in as little as four minutes. Racing thoughts before bed? Take a Sleepium. http://trysleepium.com/ Booth: NL 1 Lobby by Starbucks

2 OUR MISSION EMERGED FROM OUR DREAMS AND OUR DESIRE TO PLAY THE MOST EXCITING FPS GAMES IN VR.

Since it has become our passion and our goal to enable all people to experience locomotion in VR. Our inclusive technology solutions will empower millions to join our dream and the VR worlds created by many. To experience VR locomotion with C-Infinity, please come visit us at CES 2023 at booth #16093 in the Metaverse zone! https://neurosyncvr.com/ Booth: 16093

3 ASPARA® BY GROWGREEN

aspara® is a hydroponic Smart Grower solution created

by Growgreen. It is more than a herb garden at home, it also supports STEM education for schools, and promotes healthy lifestyles in the community. A total ESG solution for everyone to enjoy green living, a unique solution to incorporate Life Science into STEM and a great opportunity to tap into the global blooming elderly care market in a smarter way.

Website: www.grow-green.com Contact: sales@grow-green.com Booth: Eureka Park #61501

A SPECIAL ADVERTISING SECTION #CES2023 CES.TECH

72 | CES 2023 DAILY | JANUARY 5-8, 2023

PRODUCT SPOTLIGHT 2

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1 GLAXFI-SLIMBOOM (“GLAXFI” GLASS DIAPHRAGM X HI-FI)

Party-lovers, listen up! The SlimBoom just dropped, and we think it’d be the perfect companion for you! It features our glass diaphragm technology, an astounding 60W power amplifier, and BT5.3. But enough of the boring details - what really matters is that this speaker is a beautifully contained party on the go! Equipped with a karaoke microphone and absolutely zero limits on the number of devices that can be paired, with the SlimBoom by your side, you’ll always be the life of the party! https://www.gai-tech.com/ Booth: 18687

2 AIR GUARD MINIS

Air Guard Minis will protect the wearer by limiting their exposure to potential harmful particulate (i.e., bacteria, virus, odors). The AirGuard Minis, once inserted into one’s nose, reduce olfactory exposure to unknown pathogens or particulates in the air, thus offering a safer breathing environment. In combination with air filtration, AirGuard Minis will disperse aromas into the wearer’s nasal passage because the sense of smell plays a significant role in the physiological effects on a person’s mood, stress, alertness, and working capacity (i.e. productivity). www.airguardhealth.com Booth: 54958

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3 THE HANDY—HIGH-PERFORMANCE INTERACTIVE STROKER Norwegian sextech company Sweet Tech showcases the media synchronization and VR capabilities of their interactive stroker, The Handy. The device marries exceptionally engineered hardware with advanced software to produce unmatched power – up to 600 strokes per minute – with pinpoint control. Users can pair the Handy with VR to feel the movements that they are watching on screen, creating a multisensory experience like no other.

URL: https://www.thehandy.com/ Contact: sales@thehandy.com Booth: 8355

4 WHOLESALER, IMPORT AND EXPORT OF WIRELESS ACCESORIES.

Our main products are game consoles, laptop, tv, small appliances, small electronics, home theatre, cellphones and accesories. www.gurusonic.online

A SPECIAL ADVERTISING SECTION CES.TECH #CES2023

CES 2023 DAILY | JANUARY 5-8, 2023 | 73

PRODUCT SPOTLIGHT

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1 GIANT ELECTRONIC GUMBALL MACHINE.

Standing over 79 inches tall, this electronic vending machine features a capacity of approximately 40,000 gumballs or other 1-inch items, and products that can fit inside a 2 or 3-inch capsule. With the Nayax Touch Credit Card Reader’s ability to vend items for up to $99, it’s a standalone store! Make a huge impression at your location or trade show. The machine can be customized with your logo and custom color. https://www.candymachines.com/GiantElectronic-Gumball-Machine-P7255.aspx Booth: 50465

2 NOESIS FLORIO

The Noesis Florio robotic vacuum-and-mop system cleans floors unlike any other robotic cleaner on the market! Self-charging. Self water-filling. Self dust-emptying. And selfchanging mop pads on the go! Equipped with Dual NeuralVision™ technology, Florio can tackle any floor surface without a hitch, understanding and reacting to your home like no other floor-cleaning robot. Florio is the ultimate in cleaning, keeping floors spotless for up to 15 days without any maintenance. Truly autonomous!

NoesisRobotics.com Booth: 53721 - Smart Home Exhibition Venetian Expo Center

3 AFERO

Afero’s objective is to make all the world’s devices really smart and really secure. The Afero Platform provides the ‘Operating System’ to make the massive range of connected products work securely everytime. afero.io Suite: WYN 2

4 LANDROID VISION

Landroid VISION, offering the top-level neural network, is trained to distinguish between grass and non-grass obstacles.

VISION is boundary wire-free for easy setup, delighting homeowners with the immediate gratification of gorgeous, manicured lawns.

No boundary wires! No collisions! Just beautiful lawns. With its HDR camera and VISION AI, Landroid VISION adjusts for various mowing conditions, while identifying grass to mow, areas to avoid and limits not to cross. Landroid VISION: Bringing sight to robotic mowing.

Landroid-Vision.com Booth: 53721 - Smart Home Exhibition Venetian Expo Center

A SPECIAL ADVERTISING SECTION #CES2023 CES.TECH

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CTA Director of Research Lesley Rohrbaugh speaks at CES Unveiled: “Enthusiasm for purchasing tech is at an all-time high.” CTA President/CEO Gary Shapiro is seated at right.

CES Unveiled Continued From Page 6

and that’s why we’ve identified with them,” Shapiro explained. “You’ll hear the keynoters speaking about them, you’ll see we have Innovations Awards based on them,” as well as in conference sessions and in dedicated areas of the show floor. Shapiro noted that CTA is partnering with the World Academy of Arts and Sciences (WAAS) “to tell the story about how some of the world’s challenges are being met through innovation and technology.”

SMALLER SIZE, WIDER SCOPE CES 2023 will not only embrace a more impactful theme of helping the world address its biggest challenges, it will also be a bit smaller. Currently, there are 2,200 exhibitors signed up, half the number of the last pre-pandemic show, CES 2020. According to Shapiro, the discrepancy is largely the loss of smaller Chinese companies impacted by both Covid restrictions as well as ongoing geopolitical issues. Shapiro did note that there is usually a December exhibitor signup boost “so we really don’t know where we’ll end up.” CTA expects more than 100,000 attendees, still well shy of the 175,000 who came to CES in 2020.

Eureka Park already has more than 1,000 exhibitors and “it could go a tremendous amount higher than that,” Shapiro predicted. Mixed amongst the start-ups at Eureka Park will be 20 country exhibit areas, including Ukraine Tech.

While South Hall will once again remain vacant, the new West Hall is sold out, filled with 300 largely

CES.TECH

automotive exhibitors, including actual vehicle manufacturers as well as their supply chain and other partners, along with flying and marine vehicle technology, including amphibious land/sea vehicles.

With fewer booths, CTA has been able to widen aisles and more widely space booths and seating areas to lessen crowding and lower potential interpersonal health risks.

SHOW FLOOR TECH CES will start as usual with two media days on January 3 and 4. Among the specific tech attendees will see will be technologies encompassing Web3, or Web 3.0, including a dedicated Central Hall space. Web3 includes new and emerging concepts such as blockchain, digital assets and metaverse, and many aspects of CES will deal with how Web3 will impact the way businesses interact with vendors, employees, and customers.

Other specific new and emerging tech categories will include the latest innovations in health and wellness including sleep tech, mental health technology, telehealth, remote patient monitoring, over-thecounter hearing aids, and digital therapeutics, “new and improved ways that folks can really embrace and manage their chronic conditions at home,” explained CTA Director of Research Lesley Rahrbaugh, “and not necessarily always in a caretaking environment or office.”

Other categories that will be highlighted at CES 2023 will be “ingredient” technologies such as 5G, the cloud, AI, sensors, cyber security, sustainability, and robotics, along with AR/VR, gaming and esports, fintech, autonomous vehicles in West Hall, and Food Tech at the Venetian.

Varying aspects of the metaverse will be represented on the show floor. Most of the real-world metaverse products will focus on the enterprise side, such as for corporate and HR training. But expect to see future metaverse tech being demoed that will enable users “to feel the environment around you, to hear the environment around you, to smell the environment around you,” according to Rohrbaugh.

Off the show floor, on January 7, there will be an Indy car auto race at the Las Vegas Motor Speedway—except the “drivers” will be teams of university students competing against one another racing autonomous Indy cars traveling at speeds in excess of 190 MPH. Really off the show f loor, if you can’t make it to CES, all the keynotes will be live streamed, as will a wider selection of conference sessions. Access to these recordings will double from 30 to 60 days after the show. Exhibitors will also have a larger tool kit to enable virtual attendees to browse booths, get information, and make contact.

HOLIDAY SHOPPING PREVIEW Before CES 2023, there’s still the holiday shopping season that will launch with Black Friday, the holiday weekend, and through Cyber Monday. Rohrbaugh presented the findings of CTA surveys about what products and technologies shoppers will be shopping for and expecting to receive.

Rohrbaugh noted that “enthusiasm for purchasing tech is hitting an all-time high,” and that CTA was expecting nearly eight in 10 holiday shoppers, 86 percent of Thanksgiving weekend shoppers, were planning to purchase some sort of tech item on which they would spend an average of $560. Rohrbaugh says 23 percent more consumers plan to shop on Black Friday than last year, 20 percent more on Cyber Monday. How consumers will shop and pay is changing as well; 47 percent are going to shop online before going to stores, and 20 percent will pay using digital systems such as Apple Pay. First on the planning to purchase list was video streaming services. While not exactly something that can be gift-wrapped in a box, but a video streaming gift subscription was something almost half of U.S. adults this year are planning to buy. Additionally, more than a third of U.S. adults are planning to purchase a content related gift within the general gaming or audio categories, including Spotify or Pandora subscriptions.

Smart home and especially security devices are also high on consumer buying lists, as well as the usual smartphones. This year, however, about 30 percent of smartphone buyers will look at foldable models.

Adults want gifts with screens—smartphones, TVs, laptop PCs—but are actually planning to buy a variety of accessories, headphones, earbud, and other more peripheral devices.

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