WP_ULTIMATE_REPAIR_HORIZION_Tech Guide_2026-Digital (2)

ULTIMATE REPAIR

TECHNICAL GUIDE

*Based on Wella Master Brand USD sales on the 2024 Professional Hair Care Global Series for the hair coloring products category, published by Kline.

*

EXCLUSIVE

PRO

1. THE RISE OF ROUTINES 2. CAUSES OF DAMAGE 3. TECHNOLOGY 4. PRODUCTS & ROUTINE 5. LAYER UP! 6. THE SALON ROUTINE

1.

THE RISE OF ROUTINES

THE SKINIFICATION OF HAIR Skincare inspired, science-based products and personalized routines.

The haircare category is evolving, from hygiene to beauty, following skincare trends.

Hair repair and damage prevention is the No.1* hair concern of clients.

*Habbits & Practices 2022.

2.

CAUSES OF DAMAGE

9/10 OF YOUR CLIENTS DAMAGE THEIR HAIR EVERY DAY BEAUTIFUL HAIR TODAY SHOULDN’T MEAN DAMAGED HAIR TOMORROW.

DAILY WEAR & TEAR Damage doesn’t just come from styling — it can happen during everyday moments like washing, brushing, and combing.

HEAT Blow-drying and hot tool usage can contribute to hair damage.

UV UV exposure from the sun can contribute to hair damage.

POLLUTION Pollution and metal impurities can build up on hair, contributing to dullness, stress on the hair fiber, and visible damage.

CHEMICAL TREATMENTS While color changes can contribute to damage, the bigger impact often comes from the daily routines and environmental stressors hair faces over time.

3.

TECHNOLOGY

PATENTED TECHNOLOGY FOR HEALTHY LOOKING HAIR HEALTHY LOOKING HAIR NEEDS TO BE STRONG FROM THE INSIDE AND OUT.

AHA REBUILDS BONDS INSIDE Alpha-Hydroxy Acid is an organic acid, small enough to penetrate the hair fiber at the deepest level. Rebuilding hydrogen bonds in the cortex, for a strong hair core.

OMEGA-9 REPLENISHES HAIR OUTSIDE A bio-identical lipid that targets the outer layer of the hair fiber, coating the surface and helping fill the cuticle to recreate a protective barrier.

FUN FACT In skincare, AHA is widely recognized for its exfoliating benefits and its role in supporting collagen production to help strengthen the skin. In haircare, AHA helps reinforce the hair fiber by supporting the rebuilding of hydrogen bonds.

A powerful combination of AHA and bio-identical Omega-9 delivers ULTIMATE REPAIR results you can see and feel.

THE RESULT:

HAIR IS REPAIRED INSIDE & OUT

4.

PRODUCTS & ROUTINE

FOLLOW THE FULL ROUTINE FOR ULTIMATE RESULTS

ULTIMATE REPAIR IS THE COMPLETE SOLUTION FOR DAMAGED HAIR, WITH A LUXURIOUS 5-STEP ROUTINE.

1 CLEANSE & PREPARE 2 CONDITION & MAINTAIN 3

TREAT & REPAIR

4

PROTECT & PREVENT

5

OVERNIGHT PROTECTION & REPAIR

THE ULTIMATE ROUTINE, INSPIRED BY SKINCARE

01.

ULTIMATE REPAIR SHAMPOO

Apply shampoo to wet hair. Work a small amount between clean palms, then gently massage throughout the hair and scalp.

Rinse thoroughly, continuing to massage with water until all lather is removed.

Gently pat hair dry with a soft towel. For hair with heavy styling product buildup, repeat cleansing as needed.

02.

ULTIMATE REPAIR CONDITIONER For moderately damaged hair OR ULTIMATE REPAIR INTENSE MASK For heavily damaged hair After cleansing, towel-dry the hair gently.

Apply Conditioner or Mask evenly on lengths & ends.

Conditioner: Let sit for 30 seconds – 3 minutes.

Mask: Allow the treatment to sit for 5–10 minutes, gently massaging the scalp for a more pampering experience. Rinse thoroughly.

THE ULTIMATE ROUTINE, INSPIRED BY SKINCARE 03.

ULTIMATE REPAIR MIRACLE HAIR RESCUE Apply ULTIMATE REPAIR Miracle Hair Rescue to repair hair damage in just 90 seconds. Mist evenly throughout the hair, focusing on the lengths and ends in the front, back, and sides. A light spritz is all you need. Allow it to absorb for 90 seconds before layering on any additional products.

04.

ULTIMATE REPAIR PROTECTIVE LEAVE-IN As dermatologists often emphasize, protection is one of the most important steps in any skincare routine — and the same idea applies to haircare.

Apply 1–4 drops of ULTIMATE REPAIR 5-in-1 Protective Leave-In to help protect hair against five key concerns: breakage, heat, UV, mechanical damage, and frizz.

05.

ULTIMATE REPAIR NIGHT SERUM Before bed, apply 2–4 pumps of ULTIMATE REPAIR Night Serum to dry or damp hair, focusing on mid-lengths and ends. Leave in overnight—no rinse needed.

As you sleep, the serum helps protect hair by creating an invisible shield against night stressors like friction and frizz.

1

CLEANSE & PREPARE

ULTIMATE REPAIR SHAMPOO ULTIMATE REPAIR Shampoo is a rich, creamy shampoo that gently yet effectively cleanses with a luxurious lather. It helps remove impurities that can be harmful to hair — including metals, product buildup, oils, dirt, and pollution — while beginning the repair process.

SHAMPOO HOW TO USE

PREPARE HAIR FOR TREATMENT WITH METAL PURIFIER TECHNOLOGY, HELPING DETOX THE HAIR* FOR OPTIMAL RESULTS. BRUSH THE HAIR Gently brush through the hair to remove knots, tangles, and product residue, helping prepare the hair to better receive the treatment. Wet hair thoroughly.

EMULSIFY FROM SCALP TO ENDS Apply ULTIMATE REPAIR Shampoo to your hands and work into a rich lather. Massage from scalp to ends, ensuring even distribution throughout the hair. For best results, shampoo twice using a smaller amount each time, as this can be more effective than one larger application.

REMOVE IMPURITIES Work the luxurious lather through the lengths and ends to help remove impurities that can be harmful to the hair, including metals, product buildup, oils, dirt, and pollution.

*From metals and impurities to pollution.

2

CONDITION & MAINTAIN

ULTIMATE REPAIR CONDITIONER ULTIMATE REPAIR Conditioner is a creamy daily conditioner that helps detangle, deeply strengthen, and repair hair without weighing it down. It delivers intense inner strength while leaving hair feeling soft, clean, fresh, and touchably smooth.

2

REPAIR & PAMPER

ULTIMATE REPAIR INTENSE MASK ULTIMATE REPAIR Intense Mask features a rich, creamy texture and adaptive technology that targets the most damaged areas of the hair. It helps repair where hair needs it most, leaving strands smoother, easier to detangle, and intensely conditioned — without a heavy feel.

CONDITIONER/MASK HOW TO USE INTENSE INNER STRENGTH AND REPAIR.

CHOOSE THE BEST OPTION FOR YOUR CLIENT Choose ULTIMATE REPAIR Conditioner for damaged hair or when a lightweight feel is desired.

Choose ULTIMATE REPAIR Intense Mask for heavily damaged hair or when hair needs intense smoothness and deeper care.

START WITH THE MOST DAMAGED AREAS Begin applying the product where hair is most damaged, typically at the top of the head and through the most compromised areas. Warm the product between your hands before applying to help ensure even distribution.

PROCESSING TIME Conditioner: Leave on for 30 seconds to 3 minutes, then rinse thoroughly.

Mask: Leave on for 5–10 minutes, gently massaging the scalp for a more pampering experience. Rinse thoroughly.

BOOST MOISTURE Soak a towel in warm water, then wrap it around the head for a relaxing, spa-like experience. The warmth helps soften the cuticle and supports faster product penetration, helping boost treatment benefits without causing stress to the hair.

3

TREAT & REPAIR

ULTIMATE REPAIR MIRACLE HAIR RESCUE A leave-in treatment that repairs hair damage in just 90 seconds, delivering long-lasting repair from the inside out for all hair types.

Powered by patented technology, AHA helps rebuild bonds inside the hair, while Omega-9 replenishes the hair outside, leaving hair stronger, smoother, and healthier-looking.

• Leave-in treatment • Designed for all hair types and all types of damage • Suitable for both in-salon and at-home use

FUN FACT: SAVE WATER Because no rinsing is required, using ULTIMATE REPAIR Miracle Hair Rescue can help save up to 15 liters of water per use.*

*Compared to a care product that requires rinsing.

MIRACLE HAIR RESCUE HOW TO USE REPAIR HAIR DAMAGE IN 90 SECONDS.

REPAIR HAIR DAMAGE Mist generously onto clean, towel-dried hair and gently comb through for even distribution.

Do not rinse.

ALLOW 90 SECONDS TO ABSORB This fast-acting liquid formula works in just 90 seconds, helping strengthen and repair hair from the inside out. Before applying additional products or blow-drying, allow the treatment to fully absorb.

THINK SKINCARE Just like you would let a serum absorb before applying moisturizer, give ULTIMATE REPAIR Miracle Hair Rescue time to absorb before continuing with the next step in your haircare routine.

90 SEC

4

PROTECT & PREVENT

ULTIMATE REPAIR 5-IN-1 PROTECTIVE LEAVE-IN A delicate cream serum that helps protect, repair, and smooth all hair types while delivering instant frizz control and easier styling.

PROTECTS FROM 5 KEY CONCERNS: • Breakage • UV • 450°F Heat • Mechanical Damage • Frizz

5-IN-1 PROTECTIVE LEAVE-IN HOW TO USE PROTECT HAIR FROM FURTHER DAMAGE.

SEAL THE REPAIR Damaged hair is fragile, making protection an essential final step. Apply 1–2 pumps for fine hair or 3–4 pumps for coarse hair to help protect against future damage.

FINISH WITH AN EXTRA DROP Apply one additional drop to dry hair as a finishing touch to help tame flyaways and smooth the hair surface.

PROFESSIONAL BLOW-OUT Experience the most transformational result with a professional blow-out.

5

OVERNIGHT PROTECTION & REPAIR

ULTIMATE REPAIR NIGHT SERUM HELPS TO REPAIR & PROTECT HAIR OVERNIGHT.

POWERED BY TRIPLE POTENCY Repairs. Moisturizes. Protects.

This overnight formula helps create an invisible protective shield around the hair, helping defend against nighttime stressors like friction and frizz while you sleep.

LIGHTWEIGHT FORMULA NO RINSING REQUIRED PILLOW PROOF

8HR

PROLONGED EFFECT

TAILORED ROUTINE FOR EVERY HAIR NEED

LET THE HAIR TYPE GUIDE THE PRODUCT AMOUNT, AND THE LEVEL OF DAMAGE GUIDE THE PROCESSING TIME.

FOR ALL HAIR TYPES

FINE HAIR LIGHTLY DAMAGED

FINE HAIR HEAVILY DAMAGED

1

COARSE HAIR LIGHTLY DAMAGED

COARSE HAIR HEAVILY DAMAGED

SHAMPOO Lather and rinse to cleanse the hair

2

CONDITIONER for damaged hair or for lightweight feel 30 seconds

3

5 minutes

10 minutes

MIRACLE HAIR RESCUE 5 sprays

4

5-10 sprays

10-15 sprays

15 sprays

5-IN-1 PROTECTIVE LEAVE-IN 1-2 pumps

5

3 minutes

MASK for heavily damaged hair or for intense smoothness

At-home routine: Add ULTIMATE REPAIR Night Serum for overnight protection & repair.

1-2 pumps

3-4 pumps

3-4 pumps

Use ULTIMATE REPAIR Miracle Hair Rescue every third wash or more often on damaged hair.

6

SALON EXCLUSIVE PRE-TREATMENT

ULTIMATE REPAIR RECOVERY LIQUID LAYER PRO

EXCLUSIVE

CO-DESIGNED WITH ROMEU FELIPE to address hair concerns prior to lightening and coloring services.

A salon-exclusive pre-lightening and color treatment that balances porosity for even color payoff while helping repair existing damage. Leaves hair feeling healthier after lightening and oxidative services—with zero additional wait time.

• Ideal for stressed, porous, or chemically treated hair • Helps create an even and clean canvas before lightening / coloring services • Reduces breakage after lightening services* and, detoxes hair from metals

* When using ULTIMATE REPAIR Recovery Liquid Layer before lightening and ULTIMATE REPAIR Shampoo + Post-Color-Treatment afterwards vs. not using ULTIMATE REPAIR Recovery Liquid Layer.

RECOVERY LIQUID LAYER HOW TO USE 1

ULTIMATE REPAIR RECOVERY LIQUID LAYER

Apply ULTIMATE REPAIR Recovery Liquid Layer to dry, unwashed hair before lightening and coloring services.

2

BLOW-DRY

Blow-dry into hair using a cool or medium heat setting, without brushing. The formula dries quickly into the hair with no oily residue.

3

LIGHTEN OR COLOR

Proceed immediately with desired lightening or coloring service and technique.

PRO

EXCLUSIVE

THE RESULT ULTIMATE REPAIR Recovery Liquid Layer begins the repair journey by addressing the outside damage at the cuticle layer.

WHY IT WORKS

ULTIMATE REPAIR Recovery Liquid Layer is powered by patented AHA and Omega-9 technology to help recover existing cuticle damage before Wella Professionals lightening or oxidative color services. It helps improve cuticle integrity and prepare the hair for a more supported color or lightening service.

Enhanced with Metal Purifier Technology, it also helps encapsulate metals, making it especially ideal for clients in high-metal water regions or new clients with unknown hair history.

To further support the repair journey, ULTIMATE REPAIR Miracle Hair Rescue can be used after lightening or coloring services to help rebuild the hair’s inner strength with AHA. AHA is small enough to penetrate deep into the hair fiber, helping rebuild hydrogen bonds within the keratin structure for core strength.

Omega-9 works on the outside of the hair fiber with a bio-identical lipid that helps coat the surface, fill the cuticle, and recreate a protective barrier.

Together, AHA and Omega-9 help support repair from the inside out and outside in.

PRO

EXCLUSIVE

5.

LAYER UP!

ARE YOU OFFERING LAYER UP! TREATMENTS?

MULTIPLE BENEFITS Layer ULTIMATE products to personalize services and deliver multiple benefits— all within the same appointment.

ENABLES PERSONALIZATION Clients experience visible, transformative results that build immediate trust and value.

Tailored by you, the expert.

INCREASES LONGEVITY OF RESULTS Layer in-salon products and pair with take-home care to extend results.

MEET THE LIQUID LAYERS

Designed to fit effortlessly into the salon.

No booking, no waiting.

Liquid Layers make the service faster1 and more efficient—boosting productivity and revenue per hour.

PRE-TREATMENT

ULTIMATE REPAIR

RECOVERY LIQUID LAYER

A PRE-TREATMENT TO HELP RECOVER EXISTING DAMAGE PRO

EXCLUSIVE

– Helps create an even and clean canvas before for lightening & coloring services – Reduces breakage after lightening services4 and detoxes hair from metals

POST-COLOR

ULTIMATE COLOR

COLOR SEALER LIQUID LAYER

INSTANT ACIDIC POST-COLOR LEAVE-IN FOR COLOR SEAL & PROTECTION PRO

EXCLUSIVE

GLASS LIQUID LAYER

– An instant anti-oxidant acidic treatment to replenish and rebalance the hair pH level – Instantly seals colored hair from 1st use – Soothes scalp for sensitive consumers, while detangling and smoothing cuticles

PRIME

ULTIMATE SMOOTH

– Ideal for stressed, porous, or chemically treated hair

SMOOTHNESS AND ANTI-FRIZZ RESULTS THAT LAST LONGER THAN THE NEXT WASH2 PRO

– Humidity resistant

EXCLUSIVE

– Helps seal and smooth cuticles for up to 3 days3 – Long-lasting salon look2

When using ULTIMATE SMOOTH Glass Liquid Layer or ULTIMATE COLOR Color Sealer Liquid Layer vs. standard rinse-off treatments.2When washed with ULTIMATE SMOOTH Shampoo and Conditioner.

1

If unwashed for 3 days vs. untreated. 4When using ULTIMATE REPAIR Recovery Liquid Layer before lightening and ULTIMATE REPAIR Shampoo + Post-Color-Treatment afterwards vs. not using ULTIMATE REPAIR Recovery Liquid Layer.

3

LAYER UP! DURING A COLORING OR LIGHTENING SERVICE 1

DIAGNOSIS Consultation. Determine your

clients hair concerns and needs.

2

ULTIMATE REPAIR RECOVERY LIQUID LAYER

PRO

EXCLUSIVE

For hair that is porous, use the ULTIMATE REPAIR Recovery Liquid Layer to help recover existing damage.

3

COLOR SERVICE

Root retouch with Koleston Perfect and Color Touch on mid-lengths and ends.

Process for recommended time.

4

ULTIMATE COLOR COLOR SEALER LIQUID LAYER

PRO

EXCLUSIVE

Divide towel-dried, damp hair into 3-4 sections.

Sub-divide the hair, then spray ULTIMATE COLOR Color Sealer Liquid Layer section by section from scalp to ends. Comb through and leave in.

5

ULTIMATE SMOOTH GLASS LIQUID LAYER

To towel-dried hair, apply ULTIMATE SMOOTH Glass Liquid Layer section by section by spraying 2-3 sprays at a distance of 6 inches along each section. Comb through. Leave in, blow-dry and style the hair as desired using medium to high heat and speed.

PRO

EXCLUSIVE

OFFER A DEDICATED TAKE HOME REGIMEN ULTIMATE COLOR COLOR VIBRANCY FOR UP TO 10 WEEKS.1 REVITALIZED HAIR FROM 1ST WASH.

From the #1 color brand2, the best color care regimen for lasting color vibrancy and instant revitalized hair.

1

With regular use of ULTIMATE COLOR regimen from salon to home.

Based on Wella Master Brand USD sales on the 2024 Salon Hair Care Study for the hair coloring products category published by Kline.

2

ULTIMATE SMOOTH NOURISHMENT IN 30 SECONDS, SMOOTHNESS THAT LASTS UP TO 3 DAYS1

Provides instant smoothness and anti-frizz for unruly, rebellious and frizzy hair in 30 seconds.

1

When using ULTIMATE SMOOTH Miracle Oil Serum if unwashed for 3 days vs. untreated.

ULTIMATE REPAIR REPAIR HAIR DAMAGE IN 90 SECONDS1 Provides instant and deep transformation in 90 seconds by rebuilding bonds with AHA on the inside and replenishing hair with Omega-9 on the outside.

1

When using ULTIMATE REPAIR Miracle Hair Rescue.

6.

THE SALON ROUTINE

ULTIMATE REPAIR 8-WEEK PROGRAM

UTIMATE REPAIR THE ROUTINE

+

FOR UP TO 8 WEEKS OF LEGENDARY HAIR

8 WEEKS

8x at-home applications

TAKE HOME ULTIMATE REPAIR MIRACLE HAIR RESCUE

ULTIMATE REPAIR MIRACLE HAIR RESCUE ADD-ON REPAIR DAMAGE ON TOP OF A COLOR SERVICE & ADD MIRACLE HAIR RESCUE TO ANY COLOR / LIGHTENING SERVICE IN THE SALON.

A quick add-on with a WOW effect that repairs hair damage in 90 seconds, inside and out.

90 SEC

ULTIMATE REPAIR WITH A COLOR/LIGHTENING SERVICE PRO TIP: To help recover existing damage apply ULTIMATE REPAIR Recovery Liquid Layer before the service.

1 Mix Blondor lightener as usual, and add Wellaplex N°1 Bond Maker, or use BlondorPlex 9.

5 Use ULTIMATE REPAIR Shampoo, rinse and towel-dry.

2 Apply on hair.

Develop as usual.

6 Apply toning solution, develop and remove per usage guidance.

3 Rinse the lightener, towel-dry. Do not shampoo.

7 Apply ULTIMATE COLOR Color Sealer Liquid Layer, an instant acidic post color leave-in treatment for color seal & protection.

4 Apply BlondorPlex N°2.

Develop for 2 minutes. Rinse.

8 Apply 5-15 sprays of ULTIMATE REPAIR Miracle Hair Rescue on towel-dried clean hair.

Leave on for 90 seconds before styling. Do not rinse. Style as usual.

PRO

EXCLUSIVE

PRO

EXCLUSIVE

RECOVERY LIQUID LAYER SERVICE Pro Tip: Incorporate the at-home regimen into the service price.

1

4

Apply ULTIMATE REPAIR Recovery Liquid Layer to dry, unwashed hair before lightening and coloring services. This will help recover existing damage.

To towel-dried hair, spray ULTIMATE REPAIR Miracle Hair Rescue and let it absorb for 90 seconds. Comb through and do not rinse.

PRO

EXCLUSIVE

2

5

Shampoo hair with ULTIMATE REPAIR Shampoo. Rinse thoroughly and towel-dry.

Apply ULTIMATE REPAIR Protective Leave-In to clean damp hair before styling. Can also be applied to dry hair for additional smoothing.

3 Apply ULTIMATE REPAIR Conditioner to shampooed, damp hair starting on the most damaged areas. Leave on for 30 seconds for moderately damaged hair, and up to 3 minutes for most damaged hair. For more intense repair apply ULTIMATE REPAIR Intense Mask and process for 5 to 10 minutes before rinsing.

For at-home repair, recommend a personalized take-home routine including the ULTIMATE REPAIR Night Serum as an overnight leave-in serum.

WANT TO KNOW MORE?

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