ULTIMATE REPAIR
1. THE RISE OF ROUTINES
THE SKINIFICATION OF HAIR
Skincare inspired, science-based products and personalized routines.
The haircare category is evolving, from hygiene to beauty, following skincare trends.
Hair repair and damage prevention is the No.1* hair concern of clients.
2. CAUSES OF DAMAGE
9/10 OF YOUR CLIENTS DAMAGE THEIR HAIR EVERY DAY
BEAUTIFUL HAIR TODAY SHOULDN’T MEAN DAMAGED HAIR TOMORROW.
HEAT
Blow-drying and hot tool usage can contribute to hair damage.
POLLUTION
Pollution and metal impurities can build up on hair, contributing to dullness, stress on the hair fiber, and visible damage.
DAILY
WEAR & TEAR
Damage doesn’t just come from styling — it can happen during everyday moments like washing, brushing, and combing.
UV
UV exposure from the sun can contribute to hair damage.
CHEMICAL TREATMENTS
While color changes can contribute to damage, the bigger impact often comes from the daily routines and environmental stressors hair faces over time.
3. TECHNOLOGY
PATENTED TECHNOLOGY FOR HEALTHY LOOKING HAIR
HEALTHY LOOKING HAIR NEEDS TO BE STRONG FROM THE INSIDE AND OUT.
OMEGA-9 REPLENISHES HAIR OUTSIDE
Alpha-Hydroxy Acid is an organic acid, small enough to penetrate the hair fiber at the deepest level. Rebuilding hydrogen bonds in the cortex, for a strong hair core.
FUN FACT
In skincare, AHA is widely recognized for its exfoliating benefits and its role in supporting collagen production to help strengthen the skin. In haircare, AHA helps reinforce the hair fiber by supporting the rebuilding of hydrogen bonds. AHA REBUILDS BONDS INSIDE
A bio-identical lipid that targets the outer layer of the hair fiber, coating the surface and helping fill the cuticle to recreate a protective barrier.
A powerful combination of AHA and bio-identical Omega-9 delivers ULTIMATE REPAIR results you can see and feel.
THE RESULT: HAIR IS REPAIRED INSIDE & OUT
4. PRODUCTS & ROUTINE
FOLLOW THE FULL ROUTINE FOR ULTIMATE RESULTS
ULTIMATE REPAIR IS THE COMPLETE SOLUTION FOR DAMAGED HAIR, WITH A LUXURIOUS 5-STEP ROUTINE.
THE ULTIMATE ROUTINE, INSPIRED BY SKINCARE
01.
ULTIMATE REPAIR SHAMPOO
Apply shampoo to wet hair. Work a small amount between clean palms, then gently massage throughout the hair and scalp. Rinse thoroughly, continuing to massage with water until all lather is removed. Gently pat hair dry with a soft towel. For hair with heavy styling product buildup, repeat cleansing as needed.
02.
ULTIMATE REPAIR CONDITIONER
For moderately damaged hair OR
ULTIMATE REPAIR INTENSE MASK
For heavily damaged hair
After cleansing, towel-dry the hair gently. Apply Conditioner or Mask evenly on lengths & ends.
Conditioner: Let sit for 30 seconds –3 minutes.
Mask: Allow the treatment to sit for 5–10 minutes, gently massaging the scalp for a more pampering experience. Rinse thoroughly.
THE ULTIMATE ROUTINE, INSPIRED BY SKINCARE
03.
ULTIMATE REPAIR MIRACLE HAIR RESCUE
Apply ULTIMATE REPAIR Miracle Hair Rescue to repair hair damage in just 90 seconds. Mist evenly throughout the hair, focusing on the lengths and ends in the front, back, and sides. A light spritz is all you need. Allow it to absorb for 90 seconds before layering on any additional products.
04. ULTIMATE REPAIR PROTECTIVE LEAVE-IN
As dermatologists often emphasize, protection is one of the most important steps in any skincare routine — and the same idea applies to haircare.
Apply 1–4 drops of ULTIMATE REPAIR 5-in-1 Protective Leave-In to help protect hair against five key concerns: breakage, heat, UV, mechanical damage, and frizz.
05. ULTIMATE REPAIR NIGHT SERUM
Before bed, apply 2–4 pumps of ULTIMATE REPAIR Night Serum to dry or damp hair, focusing on mid-lengths and ends. Leave in overnight—no rinse needed. As you sleep, the serum helps protect hair by creating an invisible shield against night stressors like friction and frizz.
CLEANSE & PREPARE
ULTIMATE REPAIR SHAMPOO
ULTIMATE REPAIR Shampoo is a rich, creamy shampoo that gently yet effectively cleanses with a luxurious lather. It helps remove impurities that can be harmful to hair — including metals, product buildup, oils, dirt, and pollution — while beginning the repair process.
SHAMPOO HOW TO USE
PREPARE HAIR FOR TREATMENT WITH METAL PURIFIER TECHNOLOGY, HELPING DETOX THE HAIR* FOR OPTIMAL RESULTS.
BRUSH THE HAIR
Gently brush through the hair to remove knots, tangles, and product residue, helping prepare the hair to better receive the treatment. Wet hair thoroughly.
EMULSIFY FROM SCALP TO ENDS
Apply ULTIMATE REPAIR Shampoo to your hands and work into a rich lather. Massage from scalp to ends, ensuring even distribution throughout the hair. For best results, shampoo twice using a smaller amount each time, as this can be more effective than one larger application.
REMOVE IMPURITIES
Work the luxurious lather through the lengths and ends to help remove impurities that can be harmful to the hair, including metals, product buildup, oils, dirt, and pollution.
CONDITION & MAINTAIN ULTIMATE REPAIR CONDITIONER
ULTIMATE REPAIR Conditioner is a creamy daily conditioner that helps detangle, deeply strengthen, and repair hair without weighing it down. It delivers intense inner strength while leaving hair feeling soft, clean, fresh, and touchably smooth.
REPAIR & PAMPER ULTIMATE REPAIR INTENSE MASK
ULTIMATE REPAIR Intense Mask features a rich, creamy texture and adaptive technology that targets the most damaged areas of the hair. It helps repair where hair needs it most, leaving strands smoother, easier to detangle, and intensely conditioned — without a heavy feel.
CONDITIONER/MASK HOW TO USE
INTENSE INNER STRENGTH AND REPAIR.
CHOOSE THE BEST OPTION FOR YOUR CLIENT
Choose ULTIMATE REPAIR Conditioner for damaged hair or when a lightweight feel is desired.
Choose ULTIMATE REPAIR Intense Mask for heavily damaged hair or when hair needs intense smoothness and deeper care.
START WITH THE MOST DAMAGED AREAS
Begin applying the product where hair is most damaged, typically at the top of the head and through the most compromised areas. Warm the product between your hands before applying to help ensure even distribution.
PROCESSING TIME
Conditioner: Leave on for 30 seconds to 3 minutes, then rinse thoroughly.
Mask: Leave on for 5–10 minutes, gently massaging the scalp for a more pampering experience. Rinse thoroughly.
BOOST MOISTURE
Soak a towel in warm water, then wrap it around the head for a relaxing, spa-like experience. The warmth helps soften the cuticle and supports faster product penetration, helping boost treatment benefits without causing stress to the hair.
TREAT & REPAIR
ULTIMATE REPAIR MIRACLE HAIR RESCUE
A leave-in treatment that repairs hair damage in just 90 seconds, delivering long-lasting repair from the inside out for all hair types.
Powered by patented technology, AHA helps rebuild bonds inside the hair, while Omega-9 replenishes the hair outside, leaving hair stronger, smoother, and healthier-looking.
• Leave-in treatment
• Designed for all hair types and all types of damage
• Suitable for both in-salon and at-home use
FUN FACT: SAVE WATER Because no rinsing is required, using ULTIMATE REPAIR Miracle Hair Rescue can help save up to 15 liters of water per use.*
MIRACLE HAIR RESCUE
HOW TO USE
REPAIR HAIR DAMAGE IN 90 SECONDS.
REPAIR HAIR DAMAGE
Mist generously onto clean, towel-dried hair and gently comb through for even distribution. Do not rinse.
ALLOW 90 SECONDS TO ABSORB
This fast-acting liquid formula works in just 90 seconds, helping strengthen and repair hair from the inside out. Before applying additional products or blow-drying, allow the treatment to fully absorb.
90 SEC
THINK SKINCARE
Just like you would let a serum absorb before applying moisturizer, give ULTIMATE REPAIR
Miracle Hair Rescue time to absorb before continuing with the next step in your haircare routine.
PROTECT & PREVENT ULTIMATE REPAIR
5-IN-1 PROTECTIVE LEAVE-IN
A delicate cream serum that helps protect, repair, and smooth all hair types while delivering instant frizz control and easier styling.
PROTECTS FROM 5 KEY CONCERNS:
• Breakage
• UV
• 450°F Heat
• Mechanical Damage
• Frizz
5-IN-1 PROTECTIVE LEAVE-IN HOW
TO USE
PROTECT
HAIR FROM FURTHER DAMAGE.
SEAL THE REPAIR
Damaged hair is fragile, making protection an essential final step. Apply 1–2 pumps for fine hair or 3–4 pumps for coarse hair to help protect against future damage.
FINISH WITH AN EXTRA DROP
Apply one additional drop to dry hair as a finishing touch to help tame flyaways and smooth the hair surface.
PROFESSIONAL BLOW-OUT
Experience the most transformational result with a professional blow-out.
ULTIMATE REPAIR NIGHT SERUM
HELPS TO REPAIR & PROTECT HAIR OVERNIGHT.
POWERED BY TRIPLE POTENCY
Repairs. Moisturizes. Protects.
This overnight formula helps create an invisible protective shield around the hair, helping defend against nighttime stressors like friction and frizz while you sleep.
LIGHTWEIGHT FORMULA NO RINSING REQUIRED PILLOW PROOF
TAILORED ROUTINE FOR EVERY HAIR NEED
LET THE HAIR TYPE GUIDE THE PRODUCT AMOUNT, AND THE LEVEL OF DAMAGE GUIDE THE PROCESSING TIME.
Lather and rinse to cleanse the hair
CONDITIONER for damaged hair or for lightweight feel MASK for heavily damaged hair or for intense smoothness
SALON EXCLUSIVE
PRE-TREATMENT ULTIMATE REPAIR RECOVERY LIQUID LAYER
CO-DESIGNED WITH ROMEU FELIPE
to address hair concerns prior to lightening and coloring services.
A salon-exclusive pre-lightening and color treatment that balances porosity for even color payoff while helping repair existing damage. Leaves hair feeling healthier after lightening and oxidative services—with zero additional wait time.
• Ideal for stressed, porous, or chemically treated hair
• Helps create an even and clean canvas before lightening / coloring services
• Reduces breakage after lightening services* and, detoxes hair from metals
RECOVERY LIQUID LAYER
HOW TO USE
ULTIMATE REPAIR RECOVERY LIQUID LAYER
Apply ULTIMATE REPAIR Recovery Liquid Layer to dry, unwashed hair before lightening and coloring services.
BLOW-DRY
Blow-dry into hair using a cool or medium heat setting, without brushing. The formula dries quickly into the hair with no oily residue.
LIGHTEN OR COLOR
Proceed immediately with desired lightening or coloring service and technique.
ULTIMATE REPAIR Recovery Liquid Layer begins the repair journey by addressing the outside damage at the cuticle layer.
THE RESULT WHY IT WORKS
ULTIMATE REPAIR Recovery Liquid Layer is powered by patented AHA and Omega-9 technology to help recover existing cuticle damage before Wella Professionals lightening or oxidative color services. It helps improve cuticle integrity and prepare the hair for a more supported color or lightening service.
Enhanced with Metal Purifier Technology, it also helps encapsulate metals, making it especially ideal for clients in high-metal water regions or new clients with unknown hair history.
To further support the repair journey, ULTIMATE REPAIR Miracle Hair Rescue can be used after lightening or coloring services to help rebuild the hair’s inner strength with AHA.
AHA is small enough to penetrate deep into the hair fiber, helping rebuild hydrogen bonds within the keratin structure for core strength.
Omega-9 works on the outside of the hair fiber with a bio-identical lipid that helps coat the surface, fill the cuticle, and recreate a protective barrier.
Together, AHA and Omega-9 help support repair from the inside out and outside in.
5. LAYER UP!
ARE YOU OFFERING LAYER UP! TREATMENTS?
MULTIPLE BENEFITS
Layer ULTIMATE products to personalize services and deliver multiple benefits— all within the same appointment.
ENABLES PERSONALIZATION
Clients experience visible, transformative results that build immediate trust and value. Tailored by you, the expert.
INCREASES LONGEVITY OF RESULTS
Layer in-salon products and pair with take-home care to extend results.
MEET THE LIQUID LAYERS
PRE-TREATMENT
ULTIMATE REPAIR RECOVERY LIQUID LAYER
Designed to fit effortlessly into the salon. No booking, no waiting.
Liquid Layers make the service faster1 and more efficient—boosting productivity and revenue per hour.
POST-COLOR ULTIMATE COLOR COLOR SEALER LIQUID LAYER
A PRE-TREATMENT TO HELP RECOVER EXISTING DAMAGE
– Ideal for stressed, porous, or chemically treated hair
– Helps create an even and clean canvas before for lightening & coloring services
– Reduces breakage after lightening services4 and detoxes hair from metals
INSTANT ACIDIC POST-COLOR LEAVE-IN FOR COLOR SEAL & PROTECTION
– An instant anti-oxidant acidic treatment to replenish and rebalance the hair pH level
– Instantly seals colored hair from 1st use
– Soothes scalp for sensitive consumers, while detangling and smoothing cuticles
LIQUID LAYER
SMOOTHNESS AND ANTI-FRIZZ RESULTS THAT LAST LONGER THAN THE NEXT WASH 2
– Humidity resistant
– Helps seal and smooth cuticles for up to 3 days3
– Long-lasting salon look 2
LAYER UP! DURING A COLORING OR LIGHTENING SERVICE
DIAGNOSIS
Consultation. Determine your clients hair concerns and needs.
2 ULTIMATE REPAIR RECOVERY LIQUID LAYER
For hair that is porous, use the ULTIMATE REPAIR Recovery Liquid Layer to help recover existing damage.
COLOR SERVICE
Root retouch with Koleston Perfect and Color Touch on mid-lengths and ends. Process for recommended time.
ULTIMATE COLOR COLOR SEALER LIQUID LAYER
Divide towel-dried, damp hair into 3-4 sections.
Sub-divide the hair, then spray ULTIMATE COLOR
Color Sealer Liquid Layer section by section from scalp to ends. Comb through and leave in.
ULTIMATE SMOOTH
GLASS LIQUID LAYER
To towel-dried hair, apply ULTIMATE SMOOTH
Glass Liquid Layer section by section by spraying 2-3 sprays at a distance of 6 inches along each section. Comb through. Leave in, blow-dry and style the hair as desired using medium to high heat and speed.
OFFER A DEDICATED TAKE HOME REGIMEN
ULTIMATE COLOR
COLOR VIBRANCY FOR UP TO 10 WEEKS.1 REVITALIZED HAIR FROM 1ST WASH.
From the #1 color brand2 , the best color care regimen for lasting color vibrancy and instant revitalized hair.
ULTIMATE SMOOTH
NOURISHMENT IN 30 SECONDS, SMOOTHNESS THAT LASTS UP TO 3 DAYS1
Provides instant smoothness and anti-frizz for unruly, rebellious and frizzy hair in 30 seconds.
ULTIMATE REPAIR
REPAIR HAIR DAMAGE IN 90 SECONDS1
Provides instant and deep transformation in 90 seconds by rebuilding bonds with AHA on the inside and replenishing hair with Omega-9 on the outside.
When
6. THE SALON ROUTINE
WEEKS OF LEGENDARY HAIR
ULTIMATE REPAIR MIRACLE HAIR RESCUE ADD-ON
REPAIR DAMAGE ON TOP OF A COLOR SERVICE & ADD MIRACLE HAIR RESCUE TO ANY COLOR / LIGHTENING SERVICE IN THE SALON.
A quick add-on with a WOW effect that repairs hair damage in 90 seconds, inside and out.
90 SEC
ULTIMATE REPAIR WITH A COLOR/LIGHTENING SERVICE
PRO TIP: To help recover existing damage apply ULTIMATE REPAIR Recovery Liquid Layer before the service. 5
1
Mix Blondor lightener as usual, and add Wellaplex N°1 Bond Maker, or use BlondorPlex 9.
2 Apply on hair. Develop as usual.
3
Use ULTIMATE REPAIR Shampoo, rinse and towel-dry.
Rinse the lightener, towel-dry. Do not shampoo. 6
Apply toning solution, develop and remove per usage guidance.
Apply ULTIMATE COLOR Color Sealer Liquid Layer, an instant acidic post color leave-in treatment for color seal & protection.
4 Apply BlondorPlex N°2 . Develop for 2 minutes. Rinse. 8
Apply 5-15 sprays of ULTIMATE REPAIR Miracle Hair Rescue on towel-dried clean hair. Leave on for 90 seconds before styling. Do not rinse. Style as usual.
RECOVERY LIQUID LAYER SERVICE
Pro Tip: Incorporate the at-home regimen into the service price.
1
Apply ULTIMATE REPAIR
Recovery Liquid Layer to dry, unwashed hair before lightening and coloring services. This will help recover existing damage.
2
Shampoo hair with ULTIMATE REPAIR
Shampoo. Rinse thoroughly and towel-dry.
3
Apply ULTIMATE REPAIR Conditioner to shampooed, damp hair starting on the most damaged areas. Leave on for 30 seconds for moderately damaged hair, and up to 3 minutes for most damaged hair. For more intense repair apply ULTIMATE REPAIR Intense Mask and process for 5 to 10 minutes before rinsing.
4
To towel-dried hair, spray ULTIMATE REPAIR
Miracle Hair Rescue and let it absorb for 90 seconds. Comb through and do not rinse.
5
Apply ULTIMATE REPAIR
Protective Leave-In to clean damp hair before styling. Can also be applied to dry hair for additional smoothing.
For at-home repair, recommend a personalized take-home routine including the ULTIMATE REPAIR
Night Serum as an overnight leave-in serum.
