Asian Art Week Report_Spring 2025

ASIAN ART WEEK NEW YORK | SPRING 2025 M A R K ET R EPORT

CHINESE WORKS OF ART NEW YORK | SPRING 2025 MARKET REPORT

ASIAN ART WEEK AT A GLANCE N E W YOR K | S P R I NG 2 0 2 5

Christie’s expertise across categories led to a highly successful sale week in March. The marquee week achieved a combined total of $60 million, maintaining our position as the market leader in Asian Art.

MARKET SHARE

SUPERIOR PERFORMANCE BY EVERY METRIC

ASIAN ART WEEK

ASIAN ART WEEK | NEW YORK | SPRING 2025

NEW YORK | SPRING 2025

CHRISTIE’S

SOTHEBY’S

BONHAMS

SOLD TOTAL $60,039,058

$40,902,226

$15,437,688

MARKET SHARE

52%

52% 35% 13%

% SOLD AGAINST LOW ESTIMATE

$60 MILLION

235% 180% 170%

SELL-THROUGH RATE

86% 74% 80%

LOTS OFFERED

1,012

686 993

35%

13%

$40.9 MILLION

$15.4 MILLION

CHRISTIE’S SOTHEBY’S

SUSTAINED MARKET LEADERSHIP

ASIAN ART WEEK | SOLD TOTAL

$108.9M

BONHAMS

$102M $81.5M $63M

$55M

AN IMPORTANT WHITE PORCELAIN MOON JAR

$60.0M

Joseon Dynasty (18th Century) Estimate: $1,800,000-2,500,000

Sold for $2,833,000

$47.9M $27.9M

$26.6M

Christie’s New York, March 2025 Japanese and Korean Art

$40.9M

157% OF LOW ESTIMATE

$15.4M

$14.3M

CHRISTIE’S SOTHEBY’S BONHAMS

2022

2023

2024

2025 YTD

Christie's Rockefeller Center Galleries, New York

THE CHRISTIE'S ADVANTAGE U N PA R A L L E L E D C O M M I T M E N T T O A S I A N A R T

Christie’s team of international specialists across categories provides unrivaled expertise in the Asian Art market, hosting Asian Art Week in March and September each year.

MARKET LEADERSHIP

U N M ATC H E D E X PE R T I S E

A S I A A DVA N TAG E

Undisputed leadership across categories with 52% marketshare against our two closest competitors and over $60 million in sales in spring 2025

Four dedicated specialist departments: Chinese Works of Art; South Asian Modern + Contemporary Art; Indian, Himalayan and Southeast Asian Works of Art; and Japanese and Korean Art—a team unique to Christie's as compared to our closest competitor

The Henderson building—Christie's brand new Asia Pacific headquarters in Hong Kong—further strengthening our ability to serve a rapidly growing audience of Asian collectors

ASIAN ART WEEK

This spring, Asian Art Week sales attracted a total of 1,699 registrants and 1,023 bidders and buyers. Of those bidders and buyers, 19% were new to

N E W YOR K | S P R I NG 2 0 2 5

Christie's. We have an unmatched global presence in 46 countries, with 10 salerooms around the world including in London, New York, Paris, Geneva,

As the world's leading art and luxury business, Christie's unparalleled service, scholarly expertise, and top-quality works are at the core of our business. Leveraging our proprietary client relationships, we drew competitive global bidding across Asian Art Week sales.

436 BIDDERS AMERICAS

Dubai, Hong Kong, and Shanghai.

155 BIDDERS

426 BIDDERS ASIA

EUROPE, MIDDLE EAST, AND AFRICA

This map illustrates bidders active in our March Asian Art Week. The more global clients we engage, the higher the saleroom competition, and the greater financial returns we achieve for our consignors.

6 BIDDERS OCEANIA

STRONG RESULTS ACROSS CATEGORIES ASI A N A RT W E E K | SPR I NG 2025

M A R C H 18

M A R C H 19

MARCH 20 -21

JAPANESE AND KOREAN ART

SOUTH ASIAN MODERN + CONTEMPORARY ART

IMPORTANT CHINESE FURNITURE AND WORKS OF ART

TOTAL: $8.8 MILLION

TOTAL: $24.9 MILLION

TOTAL: $22.7 MILLION

M A R C H 12 - 2 5 | O N L I N E

M A R C H 12 - 2 6 | O N L I N E

M A R C H 12 - 2 7 | O N L I N E

SOUTH ASIAN MODERN + CONTEMPORARY ART

INDIAN, HIMALAYAN AND SOUTHEAST ASIAN WORKS OF ART

ARTS OF ASIA ONLINE

TOTAL: $1.3 MILLION

TOTAL: $762,552

TOTAL: $1.5 MILLION

S A L E W E E K T O TA L :

$60 MILLION 2 3 5% S O L D O F L O W E S T I M AT E

BREAKOUT PRICES TOP LOTS F ROM ASI A N A RT W E E K | SPR I NG 2025

A MAGNIFICENT LARGE BLUE AND WHITE AND IRON-RED 'DRAGON' DISH

Qianlong seal mark in underglaze blue and of the period (1736-1795)

Presenting the finest works across categories, Christie's ensured competitive bidding and achieved strong prices. Highlights included exceptional results for imperial Chinese porcelain, classical Chinese Furniture, Japanese prints, and South Asian art.

Estimate: $1,200,000-2,500,000

Sold for $2,772,500

Christie’s New York, March 2025 Important Chinese Furniture and Works of Art

231% OF LOW ESTIMATE

A MAGNIFICENT AND EXTREMELY RARE HUANGHUALI 'OFFICIAL'S HAT' ARMCHAIR

17th Century

Estimate: $800,000-1,200,000

Sold for $3,256,500

Christie’s New York, March 2025 Important Chinese Furniture and Works of Art

407% OF LOW ESTIMATE

MAQBOOL FIDA HUSAIN AN IMPORTANT WHITE PORCELAIN MOON JAR

Joseon Dynasty (18th Century) Estimate: $1,800,000-2,500,000

Sold for $2,833,000

Christie’s New York, March 2025 Japanese and Korean Art

157% OF LOW ESTIMATE

Untitled (Gram Yatra), 1954 Estimate: $2,500,000-3,500,000

Sold for $13,750,000

Christie’s New York, March 2025 South Asian Modern + Contemporary Art

A TERRACOTTA HEAD OF A BODHISATTVA

Ancient Region of Gandhara, 4th-5th Century CE

550% OF LOW ESTIMATE

Estimate: $20,000-30,000

WORLD AUCTION RECORD FOR THE ARTIST

Christie’s New York, March 2025 Indian, Himalayan and Southeast Asian Works of Art

WORLD AUCTION RECORD FOR ANY WORK OF MODERN INDIAN ART

Sold for $50,400

252% OF LOW ESTIMATE

IMPORTANT CHINESE FURNITURE AND WORKS OF ART ASI A N A RT W E E K | SPR I NG 2025

Leveraging our unrivaled expertise in the category and longstanding market leadership, we outperformed our nearest competitors by nearly every metric.

MARKET SHARE

CHINESE WORKS OF ART

CHINESE WORKS OF ART | NEW YORK | LIVE AND ONLINE | SPRING 2025

NEW YORK | LIVE AND ONLINE | SPRING 2025

Christie’s

Sotheby’s

Bonhams

$23,346,854

$16,241,237

$11,964,255

SOLD TOTAL

MARKET SHARE

45% 32% 23%

% SOLD AGAINST LOW ESTIMATE SELL-THROUGH RATE

231%

141%

45%

$23.3 MILLION

207%

82% 73% 82%

32%

23%

$16.2 MILLION

CHRISTIE’S SOTHEBY’S

$11.9 MILLION

BONHAMS

HIGHLIGHTS

A VERY RARE DOUCAI 'CHICKEN' BOWL

Yongzheng six-character mark in underglaze blue with a double circle and of the period (1723-1735) Estimate: $300,000-500,000

A VERY RARE AND MASSIVE HUANGHUALI

A VERY RARE AND EXCEPTIONAL FAMILLE ROSE

Christie’s New York, March 2025

CORNER-LEG PAINTING TABLE

'DAYLILY' CUP

252% OF LOW ESTIMATE

Estimate: $500,000-700,000

Yongzheng six-character seal mark in underglaze blue within a double circle and of the period (1723-1735)

Sold for $1,804,500

Estimate: $400,000-600,000

Sold for $756,000

17th-18th Century

Christie’s New York, March 2025

361% OF LOW ESTIMATE

Sold for $1,381,000

Christie’s New York, March 2025

345% OF LOW ESTIMATE

CHINESE WORKS OF ART H I S T OR IC D OM I N A NC E I N N E W YOR K

Since 2000, Christie’s has captured a 63% market share for Chinese Works of Art. MARKET SHARE

MARKET SHARE

CHINESE WORKS OF ART

CHINESE WORKS OF ART

NEW YORK | 2000-2025 YTD

NEW YORK | 2025 YTD

59%

63%

$1.5 BILLION

$23.3 MILLION

CHRISTIE’S

A VERY RARE GUAN BOTTLE VASE

SOTHEBY’S

41%

37%

$16.2 MILLION

$900 MILLION

Southern Song Dynasty (1127-1279) Estimate: $700,000-900,000

Sold for $2,580,000

Christie’s New York, March 2023

369% OF LOW ESTIMATE

Christie’s has maintained a superior sell-through rate compared to our nearest competitor for 4 of the past 5 years.

SELL-THROUGH RATES NEW YORK | 2021-2025

86% 80%

2 0 21

84%

88%

82% 81%

86%

82% 73%

2022

2023

2 0 24

73%

J . J . L A L LY & C O . S A L E , M A R C H 2 0 2 3 2025

TARGETING BUYERS C H I N E S E WOR K S OF A R T ASI A N A RT W EEK SPR I NG 2025

107 BIDDERS AMERICAS

37% OF BIDDERS & BUYERS

13 BIDDERS

EUROPE, MIDDLE EAST, AND AFRICA

164 BIDDERS ASIA

5% OF BIDDERS & BUYERS

57% OF BIDDERS & BUYERS

This map illustrates buyers and bidders active for Chinese Works of Art in spring 2025 in live and online sales in New York.

2 BIDDERS AUSTRALIA

1% OF BIDDERS & BUYERS

ESTIMATING FOR SUCCESS ASI A N A RT W E E K | SPR I NG 2025

Strategically attractive estimates for Chinese Works of Art and Furniture drew in an impressive pool of bidders, leading to exceptional prices on behalf of our clients.

HIGHLIGHTS

A RARE PALE GREY SANDSTONE STELE OF

A VERY RARE PALE GREYISH-GREEN AND RUSSET JADE

SEATED BUDDHA

'PIG DRAGON'

Northern Wei Dynasty, dated by inscription to the first year of Zhengguang, corresponding to AD 520 Estimate: $30,000-50,000

Sold for $201,600

Christie’s New York, March 2025

672% OF LOW ESTIMATE

Neolithic period, Hongshan culture, 4th-3rd Millenium B.C. Estimate: $15,000-25,000

A VERY RARE AND FINELY CARVED HUANGHUALI FLOOR SCREEN

17th-18th Century

Estimate: $100,000-150,000

Sold for $63,000

Sold for $2,228,000

Christie’s New York, March 2025

Christie’s New York, March 2025

420% OF LOW ESTIMATE

2,228% OF LOW ESTIMATE

A VERY RARE INSCRIBED BRONZE SPEAR BLADE, PI

Late Warring States period, Zhao state, 4th-3rd Century B.C. Estimate: $8,000-12,000

Sold for $81,900

Christie’s New York, March 2025

1,023% OF LOW ESTIMATE

THE MARKET FOR MING AND QING PORCELAINS

HIGHLIGHTS

ASI A N A RT W E E K | SPR I NG 2025

Christie’s is the market leader in Ming and Qing dynasty porcelain. This exceptionally successful season saw competitive bidding, resulting in outstanding prices across the category.

The highest price of the week was a magnificent large blue and white and iron-red 'dragon' dish, underscoring the strong demand for ultra-rare, high-quality porcelains from distinguished private collections.

AN UNDERGLAZE-BLUE-DECORATED YELLOW-

'DRAGON' DISH

GROUND 'PEACH' DISH

Estimate: $1,200,000-2,500,000

Estimate: $60,000-80,000

Sold for $2,772,500

Sold for $138,600

231% OF LOW ESTIMATE

231% OF LOW ESTIMATE

Qianlong seal mark in underglaze blue and of the period (1736-1795)

MING AND QING PORCELAINS

Christie’s New York, March 2025

NEW YORK | LIVE AND ONLINE | SPRING 2025

Christie’s SOLD TOTAL

A MAGNIFICENT LARGE BLUE AND WHITE AND IRON-RED

Sotheby’s

Qianlong seal mark in underglaze blue and of the period (1736-1795)

Christie’s New York, March 2025

A VERY RARE DOUCAI 'CHICKEN' BOWL

Yongzheng six-character mark in underglaze blue with a double circle and of the period (1723-1735) Estimate: $300,000-500,000

Sold for $756,000

Christie’s New York, March 2025

252% OF LOW ESTIMATE

$9,379,350 $6,807,454

PRE-SALE ESTIMATES

$4.1-6.9M

$3.6-5.2M

% SOLD AGAINST LOW ESTIMATE

231% 191%

NUMBER OF LOTS SOLD

126 106

A VERY RARE AND EXCEPTIONAL FAMILLE ROSE 'DAYLILY' CUP

Yongzheng six-character seal mark in underglaze blue within a double circle and of the period (1723-1735) Estimate: $400,000-600,000

Sold for $1,381,000

Christie’s New York, March 2025

345% OF LOW ESTIMATE

A LARGE AND RARE BLUE AND WHITE

A SUPERB PEACHBLOOM-GLAZED BEEHIVE-FORM

A VERY RARE COPPER-RED AND CELADON-

'CHRYSANTHEMUM' DISH

WATER POT, TAIBAI ZUN

DECORATED LAVENDER-GROUND FACETED

Yongle period (1403-1425)

Estimate: $300,000-500,000

Kangxi six-character mark in underglaze blue and of the period (1662-1722)

Sold for $655,200

Estimate: $200,000-300,000

Yongzheng seal mark in underglaze blue and of the period (1723-1735)

Sold for $554,400

Estimate: $80,000-120,000

Christie’s New York, March 2025

218% OF LOW ESTIMATE

Christie’s New York, March 2025

277% OF LOW ESTIMATE

'GRAPES' BOWL

Sold for $541,800

Christie’s New York, March 2025

677% OF LOW ESTIMATE

CLASSICAL CHINESE FURNITURE A S I A N A R T W E E K | N E W YOR K | S P R I NG 2 0 2 5

Christie's is the undisputed market leader for Chinese furniture.

Our

longstanding

market

leadership,

proven

expertise,

and

strong

relationships with buyers allow us to achieve exceptional prices for Chinese furniture at every price point, with works this season selling on aggregate 289% of low estimate. In comparison, our closest competitor failed to achieve strong results, with works selling on aggregate 35% against the low estimate.

CHINESE FURNITURE NEW YORK | SPRING 2025

Christie’s

Sotheby’s

SOLD TOTAL $10,122,362

PRE-SALE ESTIMATES

$3.5-5.2M

$2.2-3.3M

289% 35%

% SOLD AGAINST LOW ESTIMATE

SELL-THROUGH RATE

$782,955

90% 30% A MAGNIFICENT AND EXTREMELY RARE HUANGHUALI 'OFFICIAL'S HAT' ARMCHAIR

17th century

Estimate: $800,000-1,200,000

CHINESE FURNITURE

Sold for $3,256,500

SALE RESULTS AGAINST LOW ESTIMATE

Christie’s New York, March 2025

ASIAN ART WEEK | NEW YORK | SPRING 2025

$10.1M

CHRISTIE’S SOTHEBY’S

289% OF PRE-SALE

35%

LOW ESTIMATE

OF PRE-SALE

$2.2M LOW ESTIMATE

$3.5M

$783K PRE-SALE

LOW ESTIMATE

SALE TOTAL

PRE-SALE

LOW ESTIMATE

SALE TOTAL

407% OF LOW ESTIMATE

THE MARKET FOR CLASSICAL CHINESE FURNITURE

7

BIDDERS

4 PHONE 1 ABSENTEE

A VERY RARE AND FINELY CARVED

1 ROOM

17th-18th Century

1 ONLINE

4

HUANGHUALI FLOOR SCREEN Estimate: $100,000-150,000

3 PHONE 1 ONLINE

BIDDERS

Sold for $2,228,000

Christie’s New York, March 2025

2,228% OF LOW ESTIMATE

A S I A N A R T W E E K | N E W YOR K | S P R I NG 2 0 2 5

A RARE BURL-INSET HUANGHUALI

Strategically estimated works with prestigious provenance inspired eager participation in the sale room this spring.

RECESSED-LEG SIDE TABLE

17th-18th Century

Estimate: $60,000-80,000

Sold for $252,000

Christie’s New York, March 2025

Christie's leverages multiple methods of bidding­—from telephone and online to traditional

420% OF LOW ESTIMATE

in-person bidding—strengthening our global reach, and, in turn, encouraging more competitive bidding to achieve exceptional prices.

8

BIDDERS

5 PHONE 1 ROOM 2 ONLINE ABSENTEE

7

BIDDERS

4 PHONE

7

1 ROOM

BIDDERS

2 ONLINE

5 PHONE 1 ONLINE 1 ONLINE ABSENTEE

A PAIR OF FINELY CARVED ZITAN INCENSE STANDS

Late Qing Dynasty

A PAIR OF ZITAN ARMCHAIRS

Estimate: $20,000-30,000

19th Century

Sold for $189,000

Estimate: $25,000-35,000

Christie’s New York, March 2025

Sold for $277,200

Christie’s New York, March 2025

945% OF LOW ESTIMATE

1,108% OF LOW ESTIMATE

6

A MAGNIFICENT AND EXTREMELY RARE HUANGHUALI 'OFFICIAL'S HAT' ARMCHAIR

BIDDERS

17th Century

Estimate: $800,000-1,200,000

Sold for $3,256,500

Christie’s New York, March 2025

A VERY RARE AND MASSIVE HUANGHUALI CORNER-LEG PAINTING

407% OF LOW ESTIMATE

TABLE

17th-18th Century Estimate: $500,000-700,000

Sold for $1,804,500

Christie’s New York, March 2025

361% OF LOW ESTIMATE

5 PHONE 1 ONLINE

A RARE TWELVE-PANEL HUANGHUALI FOLDING SCREEN

17th-18th Century

IMMERSIVE EXHIBITION

Estimate: $150,000-250,000

Sold for $604,800

Christie’s New York, March 2025

A S I A N A R T W E E K | N E W YOR K | S P R I NG 2 0 2 5

403% OF LOW ESTIMATE

Located in historic Rockefeller Center, Christie's galleries provide the ideal space for elegant vignettes and museum-quality exhibitions.

A MASSIVE ZITAN TRESTLE-LEG TABLE

19th Century

Estimate: $120,000-180,000

Sold for $378,000

A VERY RARE AND FINELY CARVED

Christie’s New York, March 2025

HUANGHUALI FLOOR SCREEN

315% OF LOW ESTIMATE

17th-18th Century A SET OF FOUR HUANGHUALI HORSESHOE-BACK ARMCHAIRS

Late Qing Dynasty

Estimate: $100,000-150,000

Sold for $2,228,000

Christie’s New York, March 2025

Estimate: $40,000-60,000

Sold for $302,400

Christie’s New York, March 2025

315% OF LOW ESTIMATE

2,228% OF LOW ESTIMATE

ENGAGING NARR ATIVES: CHINESE FURNITURE FROM PRIVATE COLLECTIONS ASI A N A RT W E E K | SPR I NG 2025

Christie’s effectively captures the spirit and refined sensibilities of collectors and their collections.

We sold two private American collections of Chinese furniture, each with their distinct vision, this March.

Christie’s bespoke narrative celebrated the enterprising vision of each collection. Our successful storytelling abilities created a once-in-a-lifetime collecting opportunity for connoisseurs and collectors across every level of this nuanced market.

MING/MODERN: CLASSICAL CHINESE FURNITURE

PROPERTY FROM A DISTINGUISHED AMERICAN COLLECTION FURNITURE | NEW YORK | LIVE AND ONLINE | SPRING 2025

FROM A DISTINGUISHED FAMILY COLLECTION NEW YORK | LIVE AND ONLINE | SPRING 2025

SOLD TOTAL

$5,930,400

PRE-SALE ESTIMATES

$2.7-4.0M

% SOLD AGAINST LOW ESTIMATE

221%

SOLD TOTAL

$4,007,120

PRE-SALE ESTIMATES

$470,000-725,000

% SOLD AGAINST LOW ESTIMATE SELL-THROUGH RATE

86% SELL-THROUGH RATE

853%

100%

A VERY RARE AND MASSIVE

A PAIR OF FINELY CARVED ZITAN

HUANGHUALI CORNER-LEG PAINTING

INCENSE STANDS

Late Qing Dynasty

TABLE

17th-18th Century

Estimate: $20,000-30,000

Estimate: $500,000-700,000

Sold for $189,000

Sold for $1,804,500

Christie’s New York, March 2025

Christie’s New York, March 2025

945% OF LOW ESTIMATE 361% OF LOW ESTIMATE

A MAGNIFICENT AND EXTREMELY RARE HUANGHUALI 'OFFICIAL'S HAT' ARMCHAIR

17th Century

Estimate: $800,000-1,200,000

Sold for $3,256,500

Christie’s New York, March 2025

407% OF LOW ESTIMATE

A RARE BURL-INSET HUANGHUALI RECESSED-LEG SIDE TABLE

17th-18th Century

Estimate: $60,000-80,000

Sold for $252,000

A PAIR OF ZITAN ARMCHAIRS

19th Century

Estimate: $25,000-35,000

Sold for $277,200

Christie’s New York, March 2025

Christie’s New York, March 2025

420% OF LOW ESTIMATE

A MASSIVE ZITAN TRESTLE-LEG TABLE

19th Century

Estimate: $120,000-180,000

Sold for $378,000 1,108% OF LOW ESTIMATE

Christie’s New York, March 2025

315% OF LOW ESTIMATE

SUCCESS WITH ONLINE SALES ASI A N A RT W E E K | ON L I N E | SPR I NG 2025

Our Asian Art Week in March featured three online sales, allowing clients to bid across a longer period of time, leading to higher prices across price ranges.

CA S E S T U DY: C H I N E S E PA I N T I N G S

Chinese paintings sold in our Arts of Asia online sale did exceptionally well this season, with works selling an aggregate 419% above the low estimate.

ONLINE SALES

ASIAN ART WEEK | NEW YORK | SPRING 2025

ONLINE SALES

SALE RESULTS AGAINST LOW ESTIMATE ASIAN ART WEEK | NEW YORK | SPRING 2025

SOLD TOTAL $3,598,056

PRE-SALE ESTIMATE

$2.8-4.1M

% SOLD AGAINST LOW ESTIMATE

SELL-THROUGH RATE

129%

129% OF PRE-SALE

CHINESE PAINTINGS

$3.6M

$2.8M

PRE-SALE ESTIMATE

$55,000-78,500

% SOLD AGAINST LOW ESTIMATE

89%

SELL-THROUGH RATE

PRE-SALE

ART OF ASIA ONLINE | NEW YORK | SPRING 2025

SOLD TOTAL $230,580

LOW ESTIMATE

LOW ESTIMATE

CHINESE PAINTINGS

SALE RESULTS AGAINST LOW ESTIMATE

ART OF ASIA ONLINE | SPRING 2025

419%

100% (12/12)

$231K 419% OF PRE-SALE

LOW ESTIMATE

$55K

SALE TOTAL

PRE-SALE

S P OT L I G H T O N TO P LOT S

S P OT L I G H T O N TO P LOT

LOW ESTIMATE

SALE TOTAL

XUTANG ZHIYU

Calligraphy

Estimate: $6,000-8,000

Sold for $151,200 OHARA KOSON

MAQBOOL FIDA HUSAIN

AVINASH CHANDRA

Estimate: $3,000-4,000

Estimate: $50,000-70,000

Estimate: $20,000-30,000

Sold for $35,280

Sold for $176,400

Sold for $56,700

Deer Under the Moon

Christie’s New York, March 2025 Arts of Asia Online

1,176% OF LOW ESTIMATE

Untitled (Horse), circa 2000s

Christie’s New York, March 2025 South Asian Modern + Contemporary Art Online

353% OF LOW ESTIMATE

Untitled, circa 1960s

Christie’s New York, March 2025 South Asian Modern + Contemporary Art Online

284% OF LOW ESTIMATE

Christie’s New York, March 2025 Arts of Asia Online

2,520% OF LOW ESTIMATE

BESPOKE MARKETING AND CREATIVE PROMOTION ASI A N A RT W E E K | SPR I NG 2025

Innovative marketing and events increased client engagement, bringing both new and old clients of all generations and backgrounds to Christie's Asian Art Week.

E X PE R T PA N E L & L E C T U R E S

Christie's specialists moderated a panel with an architect and interior designer that examined the influence of Chinese furniture on contemporary design and interior spaces.

C U R ATO R TO U R

Robert D. Mowry, the Alan J. Dworsky Curator of Chinese Art Emeritus at the Arthur M. Sackler Museum at Harvard University and a Christie's Consultant, led guests through a tour of the galleries, bringing invaluable knowledge and insight into the works.

Chinese Works of Art Panel, March 2025

BR ANDED VIDEO | MING /MODERN

Christie's Marketing team produced a branded video highlighting the high design of classical Chinese furniture. This video was shown in Christie's front-of-house spaces globally and widely disseminated on the company's social media channels.

Chinese Works of Art Gallery Tour

Scan to view content

MARKETING FOR A VIRTUAL AUDIENCE

I N T E R AC T I V E L A N D I N G PAG E

ASI A N A RT W EEK

3 0%

OF VISITORS TO ASIAN ART WEEK ONLINE CONTENT WERE KNOWN CHRISTIE'S CLIENTS

Christie’s clients are increasingly interacting with us digitally, with 81% of bids placed online in 2024.

Our social media presence generates buzz, while our research-focused collecting guides and narrativedriven content features ensure that audiences of all levels are engaged.

Along with broad-based marketing strategies, our international team draws on their years of experience and client connections to develop targeted, individual initiatives, resulting in exceptional sell-through rates and great depth of bidding at every price point.

COLLECTION VIDEO

C O N T E N T F E AT U R E

COLLECTING GUIDE

Christie’s digital marketing techniques delivered record engagement with viewers, clients, and followers alike during Asian Art Week this spring.

CLICK ANY ICON TO E XPLORE MORE

TA R G E T E D A DV E R T I S I N G

DIGITAL ADVERTISING ASI A N A RT W E E K | SPR I NG 2025

Our digital advertising utilized a dynamic Key Opinion Leader initiative—a strategic partnering campaign—to harness the scope of targeted platforms and media outlets, and reach discerning collectors in specialized markets.

• Audience reach: Our spring campaign reached tens of thousands of viewers across multiple placements—with one of our key media outlets, The Value, attracting nearly 15,000 article reads—demonstrating Christie’s ability to penetrate significant market segments.

• Engagement rates: Our campaign consistently surpassed engagement expectations. WRKJ performed particularly well, with 28,407 reads, an increase of 46% from the last sale • Strategic audience interaction: Direct interactions such as article views and engagements not only boosted visibility but also significantly enhanced follow-up actions like bids and inquiries, leading to more competitive bidding and higher prices for consignors.

Our data-driven campaigns allow us to thoughtfully target and engage buyers who are the most likely to bid.

CHRISTIE'S EDGE WITH WECHAT No other auction house in the world can match Christie’s advanced functionality and personalized outreach on China’s super app, WeChat.

Christie’s has uniquely harnessed the power of WeChat, the super app used by over a billion people in China and beyond. This program allows users to place bids directly through the app on all lots on offer at Christie's, providing a seamless user experience with a low barrier to entry.

Last year was a landmark year in the growth strategy for Christie’s in the Asia Pacific region with the opening of the new regional headquarters at The Henderson

CH R ISTI E’S W ECH AT 2025 Y TD

54%

OF FIRST TIME ASIAN BIDDERS PLACED THEIR INITIAL BID THROUGH WECHAT

630K+

FOLLOWERS ON WECHAT

in Hong Kong. Our WeChat Mini-Program brings clients tailored content and connects users directly with Christie’s leadership, allowing our international team to promote specific works to emerging and established collectors alike.

In 2025, we have seen 54% of new Asian bidders placing their first bid via the platform. Of WeChat bidders, 73% are Millenials or Gen Z, articulating the app's ability to reach younger collectors.

Scan to visit our WeChat Mini Program

CONFIDENTIAL © CHRISTIE’S 2025 This proposal is the property of Christie’s and is made subject to a written contract signed by all parties. It is provided solely on the basis that it—and the information contained therein—is maintained in strict confidence and is not disclosed to anyone other than your lawyers or financial advisors.