EXPERTS IN RETAIL
In 2003, Winston was founded to address a clear gap in the industry: the need for a strategic partner capable of delivering top-tier design, project management, staffing, and merchandising solutions with both efficiency and cost-effectiveness. Winston was built to be that partner. Today, our dedicated team of retail experts spans North America and we are headquartered in New York. We offer a turnkey solution or a menu of retail services, all tailored to meet the unique needs of brands, retailers, and developers.
OUR PILLARS RETAIL LEADERSHIP Industry Leaders in Apparel, Accessories, Footwear, Beauty, Jewelry, Home & Housewares, and Tech Brick & Mortar and Wholesale Experts High-Level Management Relationships
COMPREHENSIVE MARKET EXPERTISE Mastery across luxury, specialty chains, mid-tier, and mass-market retail, including department stores and sporting goods Brand-omage focused We do what we’re best at
CLIENT SATISFACTION Impressive references and increased business
NORTH AMERICA RETAIL MERCHANDISING Best-in-class, experienced, and trained retail merchandisers Praised by our clients for their passion, talent, and effectiveness
LEADING TRAINING & REPORTING TECHNOLOGY LMS-Based Training Proprietary, customizable reporting app and dashboard
CONFIDENTIALITY COMMITMENT Utmost respect for client confidentiality in our offices and in the field
We are Winston. www.winstonretail.com
This document is proprietary and confidential. All rights reserved.
WE ARE RETAIL
Table of Contents
THE WINSTON EXPERIENCE FIELD MERCHANDISING We offer a customizable approach to wholesale and retail on-floor merchandising.
CREATIVE STUDIO Whether working with your in-house creative team or independently, we can design, build, or manage any project to meet your objectives.
RETAIL OPERATIONS We can train, staff, and operate your retail stores, pop-ups, and activations, or supplement your in-house team.
VISUAL MERCHANDISING CONSULTING We are the experts who guide how visual merchandising enhances your go-to-market process. We can develop, train, and coach internal teams.
TECHNOLOGY We provide industry-leading training and reporting with actionable data, easily summarized and tailored to your requirements.
FIELD MERCHANDISING We encompass every aspect of retail excellence. We create tailored visual merchandising strategies, provide seamless stock operations support, conduct insightful mystery shopping, and complete comprehensive store audits.
Our industry-leading team comprises over 3,500 experts. Stock Support Mystery Shopping Store Audits Selling Specialists & Product Demonstrations Merchandising Guidelines
FIELD MERCHANDISING VISUAL MERCHANDISING Our visual merchandising capabilities encompass sales, training, retail relationships, stock support, and visit photo intelligence. We service apparel, accessories, footwear, beauty, jewelry, home & housewares, and technology.
STOCK SUPPORT Optimizing inventory placement maximizes product visibility. We ensure products are always available on the floor. Our Wintell technology, featuring easy-toupload Store Visit Reports, offers real-time sales performance insights.
FIELD MERCHANDISING
APPAREL Our Visual Merchandising experts bring extensive experience across apparel brands, ranging across luxury, sportswear, denim, kids’ wear, and activewear. We are trained to embody each brand’s identity, ensuring that every product is displayed to its fullest potential, creating an engaging and cohesive shopping experience.
FIELD MERCHANDISING
ACCESSORIES Our team excels and specializes within all accessory categories, from luxury bags and belts to eyewear and watches. We craft displays that tell a story, bringing each item to life by showcasing its unique appeal and enhancing its role within the broader narrative of style and fashion.
FOOTWEAR Our team masters the art of footwear presentation, spanning women’s, kids’, and men’s categories from luxury to everyday and sport. We create visually compelling stories with each display to highlight products’ design and unique appeal.
FIELD MERCHANDISING
BEAUTY Adeptly navigating the unique standards of the beauty industry standards, our Visual Merchandising team creates stunning displays for skincare, cosmetics, and fragrances.
JEWELRY We understand jewelry’s unique presentation needs. We meticulously design displays to elevate each piece, ensuring they shine and attract attention, whether it’s fine jewelry, statement pieces, or everyday accessories.
FIELD MERCHANDISING
TECHNOLOGY Our team delivers precise and engaging displays for tech products, from the latest gadgets to essential accessories. Each item is thoughtfully arranged to highlight its features and attract techsavvy customers.
HOME & HOUSEWARE Knowledgable about home, furniture, home products, and housewares, our visual merchandising team creates inviting displays that showcase the functionality and beauty of every item, from home décor to kitchenware. We create visually compelling stories with each display to highlight its design and unique appeal.
FIELD MERCHANDISING
MERCHANDISING GUIDELINES We develop visual merchandising guidelines for optimal product presentations. We can design a comprehensive strategy to enhance your current visual merchandising approach, driving both customer engagement and sales.
SELLING SPECIALISTS & PRODUCT DEMONSTRATIONS Our selling specialists excel in all product categories, providing expert demonstrations, highlighting features and benefits, to engage and inform customers.
MYSTERY SHOPPING
STORE AUDITS
Uncovering insights our expert team elevates retail performances.
We conduct thorough and detailed store surveys that provide actionable results.
FIELD MERCHANDISING
CREATIVE STUDIO We bring visual storytelling to life. We design innovative stores and showrooms, develop intentional fixtures, and execute retail activations, events, and window displays. We also conduct thorough site surveys and assessments—all tailored to your needs, whether independently or alongside your team.
Our industry-leading team brings visionary creativity and precision to every retail touchpoint. • Creative Design • Store Design • Fixture Design • Site Surveys • Window Design & Installation • Showroom Setup • Visual Installations • Photography
CREATIVE STUDIO CREATIVE DIRECTION Guiding every aspect of visual storytelling to bring your brand’s vision to life.
FIXTURE DESIGN
SITE SURVEYS
Crafting custom fixtures that enhance the retail experience and showcase products in an effective, compelling way.
Conducting precise site surveys to ensure flawless execution of design and installations.
STORE DESIGN Designing innovative and functional retail spaces that captivate and engage customers.
CREATIVE STUDIO
VISUAL INSTALLATIONS Creating impactful visual installations that draw attention and elevate brand experiences.
SHOWROOM DESIGN & SETUP Designing and setting up showrooms to reflect your brand and optimize product presentation.
CREATIVE STUDIO
WINDOW DESIGN & INSTALLATION Designing and installing captivating window displays that draw in customers and elevate product.
PHOTOGRAPHY Delivering expert photography that captures the essence of your brand and products.
Tommy Bahama
CREATIVE STUDIO
RETAIL OPERATIONS We turn brand visions into seamless retail experiences. We design, manage, and execute pop-ups, activations, and events, handling site scouting, logistics, and brand ambassador support. From temporary activations to permanent spaces, our solutions ensure smooth execution and impactful results.
Our expert team delivers seamless retail operations, transforming concepts into exceptional customer experiences. Scout Locations Oversee Operations Operate & Manage POS Recruit Staff & Train Store Management Deploy Brand Ambassadors
RETAIL OPERATIONS & POP-UPS SCOUT LOCATIONS Identifying and evaluating optimal sites for retail locations to ensure prime visibility and customer engagement.
OVERSEE OPERATIONS
OPERATE & MANAGE POS
Ensuring seamless logistics operations by supervising every detail, from inventory management to timely delivery.
Sourcing, implementing and managing pointof-sale systems to streamline transactions and enhance customer service.
RECRUIT STAFF & TRAIN STORE MANAGEMENT Recruiting and training skilled staff to uphold brand standards and ensure exceptional store performance.
RETAIL OPERATIONS
DEPLOY BRAND AMBASSADORS Mobilizing knowledgeable representatives to build brand awareness and foster meaningful customer connections.
RETAIL OPERATIONS
VISUAL MERCHANDISING CONSULTING We elevate your go-to-market strategy with impactful visual merchandising. We provide insights and strategies, design and enhance your merchandising approach, streamline in-house processes, and offer tailored external support.
Our expert team drives impactful visual merchandising strategies, enhancing market presence and optimizing internal processes. Develop & Implement Go-to-Market Strategies Coach Internal Teams for Enhanced Performance Serve as a Third-Party Resource for Execution Conduct Competitive Analysis to Inform Strategies
VISUAL MERCHANDISING CONSULTING DEVELOP & IMPLEMENT GO-TO-MARKET STRATEGIES Crafting and executing tailored strategies to optimize market entry and maximize retail impact.
COACH INTERNAL TEAMS FOR ENHANCED PERFORMANCE Providing expert coaching to elevate internal teams’ skills and performance, ensuring alignment with best practices.
SERVE AS A THIRD-PARTY RESOURCE FOR EXECUTION Offering specialized, external support to complement your in-house capabilities and drive effective visual merchandising solutions.
CONDUCT COMPETITIVE ANALYSIS Analyzing market competitors to provide actionable insights that can refine and enhance your retail strategies.
VISUAL CONSULTING
FIELD TECHNOLOGY Our tools boost the efficiency and impact of your retail operations. From performance tracking to sales analysis, we turn complex data into actionable insights. Customized reports empower quick, strategic decisions, driving continuous improvement, stronger instore execution, and support for today’s dynamic retail environment.
Our integrated training and reporting tools empower your teams with clarity and real-time insights at every level. WINTELL – Reporting Site CONNECT – Training & Communication Platform Combine the powers of the WINTELL command center and LMS for ultimate field execution
FIELD TECHNOLOGY STATE-OF-THE-ART TECHNOLOGY
WINTELL is our reporting system that simplifies data collection and provides secure, customized store visit reports with photography and videos. The user-friendly, customized dashboard uses charts and Excel roll-ups to summarize store data. We leverage AI reporting to maximize efficiency. Sales reporting can be integrated to provide both qualitative and quantitative comprehensive analysis
BEFORE AND AFTER PHOTO SHARING ABILITY TO TRACK DATA WITH CUSTOM CHARTS AND GRAPHS
REAL TIME VISIT TRACKING WITH MAP VIEWS AND CHARTS
DATA CAPTURE WITH THE ABILITY TO INTEGRATE SALES
TRAINING TECHNOLOGY AND PHILOSOPHY
Our CONNECT platform is a cutting-edge LMS designed to elevate learning and communication experiences. It offers branded, custom pages; engaging learning paths; and gated lessons, along with real-time updates through interactive features like chat, social media integration, and live video sessions. With gamification elements and intuitive onboarding, it also provides tailored training reports for comprehensive progress tracking.
Our technology solutions empower teams with interactive and engaging tools designed to elevate training and operational efficiency. Tailored reporting capabilities allow you to customize reports on key data points, ensuring that your business has access to actionable insights and the tools to stay ahead in today’s competitive retail environment.
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