WP_Ultimate Liquid Layers_Stylist_FAQ by Wella Brand Education

ULTIMATE LIQUID LAYERS

STYLIST FAQ

WHAT ARE ULTIMATE LIQUID LAYERS?

ULTIMATE Liquid Layers are dedicated salon-exclusive treatments – designed exclusively for professionals. Instant & long-lasting transformation, layer by layer.

Suitable for all hair types and textures, with the option to layer for multiple benefits.

HOW MANY ULTIMATE LIQUID LAYERS ARE THERE?

There are 3 Liquid Layers.

RECOVERY

LIQUID LAYER

A PRE-TREATMENT TO HELP RECOVER EXISTING DAMAGE

– With patented AHA & Omega-9 technology

– Ideal for stressed, porous, or chemically treated hair

– Helps create an even and clean canvas before for lightening /coloring services

– Reduces breakage after lightening services1 and detoxes hair from metals

INSTANT ACIDIC POST-COLOR LEAVE-IN FOR COLOR SEAL AND PROTECTION

– With Glycine and B5 patented technology

– An instant anti-oxidant acidic treatment to replenish and rebalance the hair pH level

– Instantly seals colored hair from first use

– Soothes scalp for sensitive consumers, whilst detangling and smoothing cuticles

PRIME SMOOTHNESS AND ANTI-FRIZZ RESULTS THAT LAST LONGER THAN THE NEXT WASH2

GLASS LIQUID LAYER

TREAT & REPAIR

MIRACLE HAIR RESCUE

– With Squalane & Omega-9 patented technology

– Humidity resistant

– Helps seal and smooths cuticles for up to 3 days 3

– Long lasting salon look4

INSTANT LEAVE-IN TREATMENT TO HELP REPAIR HAIR DAMAGE IN 90 SECONDS5

– Long-lasting inside out repair for all hair types

– Patented technology: AHA rebuilds bonds inside, Omega-9 replenishes hair outside

– Leave-in treatment designed for all types of damage and all hair types

– Large size for in salon, and smaller size options for clients to take home

LIQUID

WHO ARE ULTIMATE LIQUID LAYERS FOR?

Exclusively for professionals.

WHY ARE THEY EXCLUSIVELY FOR PROFESSIONALS?

Stylists are experts at carrying out thorough professional diagnosis and understand hair concerns and goals. Stylists are able to identify the hair needs.

WHAT DOES LAYER UP! MEAN?

Layer Up! Is the term used when layering multiple ULTIMATE Liquid Layers products to the hair. Liquid Layers are the individual products within each ULTIMATE range.

WHAT IS THE DIFFERENCE BETWEEN LIQUID LAYERS AND LAYER UP!

ULTIMATE Liquid Layers are the names of the individual products and Layer Up! is the service using the Liquid Layers. Depending on the type of hair, and concerns you can Layer Up! with multiple Liquid Layers on the same client.

ARE LIQUID LAYERS CONSIDERED A SALON TREATMENT? WHY ARE TREATMENTS IMPORTANT?

Liquid Layers are dedicated treatments. Clients are seeking treatments to improve hair feel, but without spending additional time.

WHY LAYER UP! WITH ULTIMATE LIQUID LAYERS?

Layering ULTIMATE products enables personalization & multiple benefits combination during the same service. Saving time and increasing spend per client.

ARE ULTIMATE LIQUID LAYERS CHARGEABLE TREATMENTS?

Yes. they are chargeable, treatments, the cost should be included in or added to the price of each salon service.

WHY ARE THEY FAST?

ULTIMATE Liquid Layers are applied in a spray form for ease and fast application, and results are instant- no waiting time, no rinsing.

WILL ULTIMATE LIQUID LAYERS WASH OUT THE HAIR NATURALLY?

Yes, the effect will wash out of the hair.

CAN I USE ALL LIQUID LAYERS ON THE SAME CLIENT?

Yes, ULTIMATE Liquid Layers can be layered depending on the hair needs and the desired result.

IF I USE ALL ULTIMATE LIQUID LAYER WILL IT MAKE THE HAIR HEAVY?

Following usage guidelines and taking into consideration the hair type, texture and hair concerns, apply accordingly, generally Liquid Layers do not leave the hair feeling heavy.

WHAT AFTER CARE SHOULD I RECOMMEND FOR?

ULTIMATE lines can be mixed depending on hair goals and concerns, or a dedicated range can be used. For example:

HOW DO I ACHIEVE MULTIPLE BENEFITS WITH LIQUID LAYERS?

Clients often have various hair concerns. Liquid Layers are designed to be applied directly to target areas, addressing specific needs. They can be layered step-by-step for customized care treatments and long-lasting effects.

Example 1: Colored &/ or Lightened + Porous and damage concerns

Layer Up! 1: Recovery Liquid Layer to REPAIR & PROTECT before any oxidative color or lightening service.

Layer Up! 2: Color Sealer Liquid Layer to instantly seal and lock in color, after any oxidative color service from full head color to toning, for color vibrancy for up to 10 weeks1.

Example 2: Damage, Frizzy and Colored &/or lightened hair

Layer Up! 3: Ultimate Repair, Miracle Hair Rescue, to help repair hair damage in 90 seconds2 up to 99% less hair breakage3 and up to 12x smoother hair4.

Layer Up! 4: Ultimate Smooth Glass Liquid Layer Glass hair effects for smoothness and frizz controlled with long-lasting salon results.

CAN STYLING PRODUCTS STILL BE USED WHEN USING LIQUID LAYERS?

Yes depending on hair needs and goals.

HOW DO THEY WORK?

WHY DO I NEED TO LEAVE LIQUID LAYERS IN?

Currently ULTIMATE Liquid Layers have been designed to be Leave-on treatments, to allow for maximum lasting effect, fast application and to reduce rinsing.

DOES EACH LIQUID LAYER HAVE A DEDICATED TECHNOLOGY?

Each Liquid Layer serves the main benefit of the dedicated ULTIMATE line and contains the same patented technology.

Recovery Liquid Layer with patented AHA & Omega-9 technology helps recover existing cuticle damage before Wella lightening or oxidative color services, to improve the cuticle integrity. The formula with Metal Purifier additionally helps encapsulate metals for regions with high metal load in the water or new clients with unknown hair history.

Ultimate Color, Color Sealer Liquid Layer creates a sealing layer that locks in color and helps smooth cuticles, enhancing shine. It replenishes and rebalances the pH level, helping to maintain color results and return the hair closer to its natural, slightly acidic state helping to close the cuticle. By doing so, it reduces porosity, improves moisture retention, and instantly seals colored hair from 1st use. It also helps soothe the scalp, for additional comfort.

To further support the repair journey, Miracle Hair Rescue can be used after lightening and coloring services to rebuild the inside strength of the hair with AHA. The Alpha-Hydroxy-Acid: is organic acid, small enough to penetrate the hair fiber at the deepest level. Rebuilding hydrogen bonds in the cortex, for a strong hair core. The Omega-9 helps to replenish the outside barrier with a bioidentical lipid, targeting the outside of the hair fiber. Coating the surface and filling in the cuticle to re-create a protective barrier. And internally by rebuilding hydrogen bonds within the peptide chains of the keratin proteins for core hair strength. For repair inside and out.

Glass Liquid Layer coats the cuticles, smoothening them for easier detangling, blow-drying and glass-like shine. Glass Liquid Layer creates a protective layer against humidity, while increasing smoothness from root to tip. Thanks to the humidity-shielding properties, the frizz is controlled for up to 3 days, for a long-lasting professional feel.

WHY DOES MY SALON NEED ULTIMATE LIQUID LAYERS?

Clients are seeking treatments that last and improve hair feel. Many clients are seeking treatments recommended by experts which are fast and transformative.

WHY DO STYLISTS CHARGE THEIR CLIENTS FOR LIQUID LAYER TREATMENTS?

Liquid Layers are exclusively for professionals offering personalized treatments bespoke for individual needs with instant results. Clients are willing to pay more for bespoke treatments when offered by experts. Liquid Layers are chargeable treatments, which help to increase spend per client without increasing time.

WHAT IS THE BENEFIT FOR THE CLIENT?

→ Personalized treatments

→ Instant result

→ Improved hair feel

WHAT IS THE BENEFIT FOR THE STYLIST?

→ Chargeable treatments

→ Increase spend per client

→ No booking required

→ No additional time

→ Layered dependent on hair needs and desired effect

WHAT IS THE BENEFIT FOR THE SALON?

ULTIMATE Liquid Layers will help grow services within the salon, increase client loyalty, attract new clients, increase spend per client without increasing time. ULTIMATE Liquid Layers are suitable for every salon service from Cut and Blow-dry, in between Smoothfiller and before and after lightening and coloring services.