Wella Education Book 2025

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PANTONE® 17-1230 Mocha Mousse

PANTONE MOCHA MOUSSE – MOCHA MOUSSE a warming, brown hue imbued with richness. It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.

Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 171230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.

– Leatrice Eiseman Executive Director Pantone Color Institute

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ABOUT US

W

ella Company is one of the world’s leading beauty companies, consisting of a family of iconic brands such as Wella Professionals, Clairol, OPI, Sebastian Professional, NIOXIN, and ghd. At Wella Company, we are innovators

who seek to inspire consumers and beauty professionals and engage individuals through our brands to look, feel, and be their true selves. We are committed to building the best beauty company in the industry where our 6,000 employees across more than 100 countries can bring their best selves to work. Guided by our company values and led by a purpose to deliver a positive impact on people through our products and toward our planet and society, we deliver sustainable growth to all our partners.

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Dear Beauty Professional, I’m delighted that you have chosen to join the Wella family! From its beginning 145 years ago, Wella Company has been dedicated to the success of the beauty professional, and we are proud to continue to serve you today with the inspiration, education and products that help you thrive in our challenging business.

Our heritage as a company is built on hair color, and as you explore our portfolio, you’ll MARTIN DALE VIDEO understand why thousands of colorists turn Head of Education - Wella North America to Wella first. Wella Professionals offers the world’s #1 salon color, the advanced Koleston Perfect range. Offering the colorist unmatched flexibility in permanent color is Illumina and our most recent addition to the portfolio, Koleston Xpress, which achieves complete gray coverage in 10 minutes. Whatever your color vision, we have the tools to help you achieve it. Stylists throughout the globe count on the beauty of Shinefinity color glaze, the drama of Blondor, the reliability of Color Touch and Color Perfect as well the classics Color Charm and Clairol Professional to satisfy and delight every color client.

In hair care, you and your clients can rely on Wella Professionals Ultimate range for measurable, beautiful results. To address hair challenges, Nioxin features complete regimens for hair at every stage of thinning. And when you’re ready to style, arm yourself with the latest in techniques and inspirational looks from Sebastian Professional. Finish off with topflight thermal styling education from ghd and, of course, training on the ultimate accessory, OPI nails.

To give you maximum flexibility, our outstanding portfolio of education is available on a variety of platforms. You can learn online at your own pace, train live through social media, in person at the Wella Studio or in your salon. We are here to make education work for you.

As a stylist myself, I understand how education can help fuel your creative passion as well as grow your business. We commit to working hand-in-hand with you to help you achieve your goals. On behalf of everyone at Wella Company, thank you for your partnership!

Sincerely,

Martin Dale Education Leader, Wella North America

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TABLE OF CONTENTS INTRO............................................................................... 04 WELLA EDUCATION...........................................08 VISION & MISSION........................................................ 10 INTRODUCTION............................................................ 12 EDUCATION ARCHITECTURE..................................... 13 CERTIFICATION................................................................. 14

WELLA STUDIO INTRO.......................................16 LOCATIONS..................................................................17 STUDIO MALL..............................................................21 ALUMNI EVENT & CUSTOM EVENTS.................. 22

SHOWS & EVENTS...............................................24 BUSINESS PROGRAM......................................... 26 BUSINESS CERTIFICATION..................................... 28

EDUCATION MENU.............................................30 INSIDER CERTIFICATION.............................................. 32 SPECIALIST CERTIFICATION........................................ 36 EXPERT CERTIFICATION................................................ 46 NON-CERTIFICATION CLASSES................................. 50

OUR PROGRAMS................................................... 62 TRENDVISION................................................................... 64 PROS AT HEART............................................................... 66 SCHOOLS........................................................................... 68 WELLA REWARDS............................................................ 72

OUR COMMUNITY.............................................. 74 EDUCATORS...................................................................... 76 ARTISTS COMMUNITY.................................................. 78 @WELLAEDUCATION.....................................................80

OUR BRANDS............................................................82

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WELLA PROFESSIONALS.............................................. 84 CLAIROL PROFESSIONAL............................................. 86 NIOXIN................................................................................ 88 SEBASTIAN........................................................................90 GHD..................................................................................... 92 OPI........................................................................................ 94

Click On The Hom Icon To Return To The Table of Conte

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Expert

THE COMPLETE OPI PORTFOLIO

SERVICE ESSENTIALS

PRO SPA SKINCARE HANDS & FEET

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ACRYLIC ENHANCEMENT SYSTEMS

NATURE STRONG NATURAL ORIGIN VEGAN LACQUER

NAIL LACQUER

INFINITE SHINE LONG WEAR LACQUER

GEL COLOR SYSTEM

TREATMENTS

POWDER PERFECTION DIP SYSTEM

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me

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WELL A EDUCATION INTRO VIDEO

CAROLE PROTAT - Sr. Director - Brand Education & Events

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1 WELLA EDUCATION 9

1 | WELLA EDUCATION 10

WELLA EDUCATION VISION & MISSION

Visit WellaEd.com for more information

We empower beauty professionals with education that sparks creativity, unleashes full potential and supports aspirations.​​

We do this with exceptional education and authentic personal relationships that bring together a community united by the passion for our craft. ​​

Together, We can shape our beauty industry.

1 | WELLA EDUCATION

WELLA EDUCATION INTRODUCTION We believe education is the key to success. We have curated our education to enable learning at your own pace— virtually or in person—with a variety of classes covering all aspects of product knowledge, technical craft, artistic expression, and business support.

The Insider Level includes a suite of On-Demand virtual seminars, based​on foundational knowledge, to set you up on the right track as you embark on your journey to technical expertise.​ The Specialist Level will dive into technical skills and gives you the tools to perfect your craft in various professional disciplines.

The Expert Level is our highest tier of education, for total confidence in technical expertise and creative expression to provide the highest level of client satisfaction.

Carole Protat Senior Director Brand Education & Events

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Visit WellaEd.com for more information

1 | WELLA EDUCATION

WELLA EDUCATION CERTIFICATION

The Wella Certification is a comprehensive education program set up in progressive tiers to make your learning journey digestible, customizable and​ achievable, wherever you are in your professional career.​

CERTIFICATION

This will provide you the credentials you need to stand out from the pack.

We offer a variety of certification options in 10 Craft journeys and 3 levels of​ expertise: Insider, Specialist, and Expert.

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Visit WellaEd.com for more information

SPECIALIST

EXPERT

INSIDER

SPECIALIST

FOUNDATIONAL KNOWLEDGE1

CRAFT & TECHNICAL SPECIALTY2

CREATIVE CRAFT EXPERTISE3

FOUNDATIONAL KNOWLEDGE1

CRAFT & TECHNICAL SPECIALTY2

• Wella Professionals Care and Style Discovery

• Color Craft I • Color Craft II

• Wella Color Expert

• Color Craft III

• Instagram 101

• Wella Professionals Care & Style Discovery • Instagram 101 • Sebastian Discovery • Nioxin Discovery*

STYLE

• Wella Professionals Care & Style Discovery • Nioxin Discovery • Sebastian Discovery • Instagram 101*

• Cut Craft I

• Cut Expert

• Cut Craft II

CURL

CUT

• Clairol Professional Discovery*

• Cut Craft III • Sebastian Creative Immersion*

• Style Craft I

• Style Expert

• Style Craft II • Style Craft III • Sebastian Creative Immersion*

TREND

COLOR

• Wella Professionals Color and Lightener Discovery

CREATIVE COLOR

INSIDER

• Wella Professionals Color and Lightener Discovery

• Color Melting

• Instagram 101

• Illuminage Craft

• Clairol Professional Discovery*

• Color Patterns IRL*

• Curl Basics

• Curl Craft I

• Curl Business

• Curl Craft II

• Instagram 101

• Curl Craft III

• Creative Coloring Outside The Box

• Curl Craft Barber*

• Wella Professionals Care and Style Discovery

• Wella Professionals Trend Movement

• Instagram 101

• Sebastian Creative Immersion

• Sebastian Discovery

• #Trending Cut & Color

• Nioxin Discovery*

• Wella Professionals Care & Style Discovery

• Treatment Service Revolution

• Nioxin Discovery

• Revive & Transform with Care

• Sebastian Discovery • Instagram 101*

• Decode the Scalp

BARBER

CARE

• Love Your Curls with Clairol Pro*

• Wella Professionals Care & Style Discovery • Nioxin Discovery

• Barbering I • Barbering II • Barbering III

• Sebastian Discovery • Instagram 101*

• Wella Professionals Color & Lightener Discovery • Instagram 101 • Clairol Professional Discovery

• Balayage Craft

• OPI Discovery

• House of Tone

• OPI Nail Treatments

• Foiling Craft

• OPI Instagram 101

• Platinum & Beyond • The Art of Blonding with Clairol Professional*

NAIL

BLONDING

• Elevate Your Consultation*

• OPI Gel Color Craft • OPI Powder Perfection Craft • OPI Absolute Acrylics Craft • OPI Nail Art Techniques

*Elective Class On-Demand Classes 2 Virtual & Face-to-Face Classes 3 In Studio Classes 1

1 | WELLA EDUCATION

WELLA STUDIO INTRODUCTION

Stylists, are you ready to elevate your craft, ignite your creativity, and unlock your full potential? Look no further than the Wella Studios, where education isn’t just an opportunity – it’s a transformative experience that will revolutionize the way you approach hairdressing.

The Wella Studios are world-class training destinations, dedicated to providing the best in beauty education — offering courses to start you on your professional beauty career, including courses on the pathway to achieving Wella Color Expert, Cut Expert and Style Expert.

Led by our industry-recognized Signature Artists, and offered yearround, the Studios provide personal, transformational learning experiences — from beginner classes to Expert courses — assisting you at every stage of your continuing education journey.

We believe education is the key to success. We also offer customized education that can be tailored specifically to the salon’s need, special seminars led by our Wella Ambassadors and evening events to perfect the stylist craft, enhance technical expertise, and build an exclusive community of likeminded people.

Let us help you plan your visit to one of our exclusive Studio locations for in-person, hands-on education or check out Wella Studio Online education, where you can expect the same hands-on, real-time learning and personal coaching as you would have in person, simply facilitated virtually.

WELLA STUDIO

The ultimate goal of our Studio, is to become an artistic sanctuary for all Stylist to grow and be inspired.

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Frank Andrade North American Leader, Studio and Capability @Andrade.Wella

Follow & Engage with Us On Social Media @ thewellastudio

View Our Studio Calendar

STUDIO

LOCATIONS WELLA STUDIO LOS ANGELES Situated on over 20 acres, our Calabasas campus is home to both our Wella Company North America headquarters and our Los Angeles Studio, making it the perfect place for your education retreat.

WELLA SATELLITE STUDIO EAST COAST To accommodate our East Coast customers, we’ve opened our first Satellite Studio in New Jersey out of The Room salon in Verona. You can expect the same best in class Wella Studio Education delivered by our Signature Artist Tea. We simply want to ensure we are accessible to the East coast for those that would like to continue their Certification Journeys.

WELLA STUDIO ONLINE Wella Studio Online offers a wide variety of educational opportunities allowing you to cultivate your skills from wherever you are. You can expect the same hands-on, realtime learning and personal coaching as offered in-person, but in the comfort of your own home or studio.

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STUDIO EXCLUSIVE

VIRTUAL

SPECIALIST

SPECIALIST

COLOR CRAFT I

COLOR CRAFT II

Color Craft I is the first in a three-part series designed to enhance your color expertise or prepare you for Wella Color Expert. This seminar builds a strong foundation in Wella Coloring, focusing on hair biology, consultation, formulation, and application for effective problem-solving.

Color Craft II is the second seminar in the series, focusing on hair lightening to create dimension. It covers the fundamentals of dimensional color, from high-contrast to subtle looks.

Price | Wella Rewards Points $920 | 73,600 POINTS

Duration 2 DAYS

Price | Wella Rewards Points

Duration 2 DAYS

$920 | 73,600 POINTS

SPECIALIST

COLOR CRAFT III

MULTI CLASS DISCOUNT

Color Craft III, the final seminar in the series, focuses on corrective color. It teaches you to identify and efficiently address hair color challenges, preparing you for Wella Color Expert.

Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase.

Applies to multiple class registrations per person.

Price | Wella Rewards Points $920 | 73,600 POINTS

Duration

*Excludes Photoshoots, Expert Certifications & Alumni Events

2 DAYS

EXPERT

WELLA COLOR EXPERT Are you looking to become the color authority that colleagues rely on & clients are searching for? Make it happen with the newly redesigned & completely updated Wella Color Expert

by Wella Professionals. Wella’s highest Certification in hair color just got even better! So much more than a seminar, Wella Color Expert will transform the way you think in a combination of ways, from hands-on training at the Wella Studio, to inspirational online content from global artists and Wella’s experts in research and development.

You will never look back. From day one, you will develop a new level of understanding and ignite your passion for color, leaving you eager to reapply your new knowledge on all your clients.

Price | Wella Rewards Points

WELLA STUDIO

$3,500 | 280,000 POINTS

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Successful completion of this unique experience will lead to a loyal following of happy clients, a growing business and the confidence to tackle every hair color challenge.

Wella Color Expert program spans over 4-6 months and begins after the completion of Color Craft I-III Phase I — Self guided online learning Phase II — 3 days in Studio Phase III — Self guided online learning Phase IV — 3 days in Studio All Studio days are 9AM-5PM All online learning phases are self-guided Duration 4-6 MONTHS

STUDIO EXCLUSIVE

SPECIALIST

SPECIALIST

CUT CRAFT I

CUT CRAFT II

Cut Craft I focuses on the fundamentals of consultations and tools while sharpening the knowledge of shapes and actions.

Stylists will deep dive on line and layers while exploring face shapes and fringes for every guest’s suitability.

Building on Cut Craft I, Cut Craft II completes the technical knowledge with a focus on graduation and starts practicing how to combine line, layers, and graduation to create any haircut with perfect suitability.

Price | Wella Rewards Points $920 | 73,600 POINTS

Duration 2 DAYS

Price | Wella Rewards Points

Duration 2 DAYS

$920 | 73,600 POINTS

SPECIALIST

CUT CRAFT III

MULTI CLASS DISCOUNT

Building on Cut Craft I and II, Cut Craft III incorporates free-form cutting, the understanding of wet vs. dry cutting, and razor vs. scissors, and stylists will practice their knowledge on long and short haircuts.

Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase.

Applies to multiple class registrations per person.

Price | Wella Rewards Points $920 | 73,600 POINTS

Duration

*Excludes Photoshoots, Expert Certifications & Alumni Events

2 DAYS

EXPERT

CUT EXPERT The combination of precision and free form-cutting is a true art. In Cut Expert you’ll uncover how to beautifully blend two types of cutting methodology to create the perfect balance of sophistication and creativity. With this detailed knowledge, there is no haircut that you won’t have the confidence to execute with excellence.

Price | Wella Rewards Points $2,500 | 200,000 POINTS

This seminar starts with a look into the science of hair structure and how it influences cut suitability, followed by the practice of advanced cutting techniques to build confidence in creating a stunning look. On the final day, you’ll get to showcase your new skills and understanding of the Elements and Principles of Design in a professional photoshoot with a top photographer, resulting in imagery you can use to update your own portfolio.

Duration 5 DAYS

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STUDIO EXCLUSIVE

VIRTUAL

SPECIALIST

SPECIALIST

STYLE CRAFT I

STYLE CRAFT II

In Style Craft I, you will be immersed in the building blocks of styling that make up any design. Learn the fundamentals of how to work with hair as a fabric, starting with prep to foundational blow-dry techniques and choosing tools designed to create your finished look.

Building on Style Craft I and the styling fundamentals, Style Craft II focuses on transforming the hair fabric through the use of ironwork and the art of dressing to expand the range of shape and texture in every style.

Price | Wella Rewards Points $920 | 73,600 POINTS

Duration 2 DAYS

Price | Wella Rewards Points $920 | 73,600 POINTS

Duration 2 DAYS

SPECIALIST

STYLE CRAFT III

MULTI CLASS DISCOUNT

Building on the foundational knowledge of Style Craft I and II, Style Craft III expands further into the world of styling and learning to control the hair fabric and create classic hairstyles, as well as modernize these timeless looks through additional finishing techniques.

Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase.

Applies to multiple class registrations per person. *Excludes Photoshoots, Expert Certifications & Alumni Events

Price | Wella Rewards Points $920 | 73,600 POINTS

Duration 2 DAYS

EXPERT

STYLE EXPERT Join our growing community of top stylists elevating the industry’s image and expertise! Style Expert is for the most passionate stylists who are seeking to challenge themselves to further develop their craftsmanship while training their eye as an artist. This seminar will elevate your professionalism and client satisfaction, helping to increase revenue and boost your creative confidence.

Price | Wella Rewards Points

WELLA STUDIO

$2,500 | 200,000 POINTS

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From learning the chemistry and physiology of hair to a better understanding of the Elements & Principles of Design, you’ll learn all the tools needed to create a cohesive look.

On the final day, you’ll get to showcase your skills with an in-studio photoshoot with a top photographer. Each stylist will create a look on a live model paired with an editorial makeup artist, resulting in imagery you can use to enter competitions or simply update your portfolio.

Duration 5 DAYS

STUDIO EXCLUSIVE

ON-DEMAND AT WELLAED.COM

SHOP WELLA STUDIO MALL

Shopping at the Wella Studio Mall for all your hair needs ensures you have access to a wide selection of high-quality products. With a variety of renowned and exclusive brands, you can find the best products hand selected to support all your stylist needs. Products include such brands as Y.S. Park, Ibiza Brushes, and Mizutani scissors.

Shop The WELLA Studio Mall

1 | WELLA EDUCATION

EXPERT

ALUMNI EVENTS The Wella Studio Alumni Event is a prestigious gathering that brings together top-tier stylists who have completed an Expert Certification at the Wella Studios. This exclusive event serves as a platform for these skilled professionals to connect, collaborate, and showcase their talents in the world of hairdressing. With networking opportunities, hands-on workshops, and inspiring presentations, this event celebrates the dedication and creativity of Wella’s most accomplished Alumni, shaping the future of hairdressing one strand at a time.

STUDIO EVENTS Step into the world of beauty innovation and creativity at the Wella Studio, where every event is an opportunity to ignite inspiration and elevate the artistry of hairdressing. Nestled in the heart of Calabasas, the Wella Studio serves as a dynamic hub for the industry’s finest professionals and enthusiasts alike.

EXCLUSIVE PRODUCT LAUNCHES At the Wella Studio, anticipation fills the air as we unveil the latest breakthroughs in hair care and color.

From cutting-edge technologies to revolutionary formulas, our exclusive product launches set the stage for innovation, offering attendees a firsthand glimpse into the future of beauty.

WELLA STUDIO

LOOK AND LEARN EVENTS

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Experience the magic of transformation during our Look and Learn events, where education meets entertainment. Led by renowned experts, these immersive sessions combine live demonstrations with in-depth tutorials, providing invaluable insights into the latest trends and techniques shaping the world of hair fashion.

OPEN HOUSE Step into the world of Wella Studio’s exclusive Open House event, an invitation-only occasion crafted for discerning stylists and salon owners eager to experience best in class education at our cutting-edge facilities firsthand. As our honored guest, you’ll have the unique opportunity to explore our state-of-the-art space, immerse yourself in our innovative educational resources, and connect with industry-leading educators and fellow professionals.

At the Wella Studio, every event is more than just an occasion—it’s a celebration of passion, creativity, and the boundless potential of beauty. Join us as we redefine the art of hairdressing and inspire a new generation of trendsetters to shine.

CUSTOM

SEMINARS At Wella Studio, we understand that every salon is unique, with its own set of challenges and aspirations. That’s why we offer custom seminars designed to cater to the specific needs of salon owners and stylists alike, helping them not only enhance their technical skills but also build a thriving business. Our tailored seminars provide a personalized learning experience, focusing on areas such as advanced color techniques, train the trainer formats, photoshoots, and inspiration based seminars. Discover the complete Wella portfolio, encompassing Wella Professionals, Sebastian Professionals, Nioxin Professionals, Clairol Professionals, OPI, and ghd.

Through these seminars, salon professionals have the opportunity to delve deep into topics that directly impact their success in the industry. Whether it’s focusing on the latest color trends, refining cutting-edge styling techniques, or implementing salon specific requests, our Signature Artists provide invaluable insights and handson guidance every step of the way.

By investing in the growth and development of salon teams, the Wella Studio’s custom seminars empower participants to stay ahead of the curve, delight their clients, and achieve their business goals. With a blend of practical knowledge and creative inspiration, these seminars serve as a catalyst for elevating both technical expertise and salon profitability.

For more information contact Studio Registration at studioreg@wella.com to begin planning your custom seminar today!

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SHOWS

& EVENTS Welcome to the exciting world of Wella Company Shows and Events!

Shows and Events are the lifeblood of our industry.

Join our community and experience Wella Company’s events where creativity meets best in class education.

SHOWS & EVENTS

IGNITE YOUR PASSION, ELEVATE YOUR CRAFT AND BE INSPIRED LIKE NEVER BEFORE!

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Watch Sizzle Videos From Previous Events

View Our Upcoming Events

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BUSINESS 1 | WELLA EDUCATION

WELLA BUSINESS

1 | WELLA EDUCATION

WELLA

BUSINESS CERTIFICATION From the comfort of wherever you are, learn better ways to help your salon grow. Home care sales, building business behind the chair, social media strategies, and more await you. Join us on WellaEd for a full learning catalog and certification journey. We have created strategic business alliances with the best in the business to get you the kind of support you need to make your business profitable. We offer seminars at the Wella studios, online, and at industry shows, hosted by our business partners. Learn more about who can help you get the answers you need, get motivated, and achieve your best business results.

BUSINESS PROGRAMS CONSULTATION Having a great consultation is a lost art, but it’s key to a successful visit. Learn of how to create an exceptional experience with this highly curated suite of lessons.

SOCIAL MARKETING Marketing is key to growing your brand and attracting new clients—but it can be tricky! Learn the ins and outs of brand building, advertising, social media, and more.

FINANCIAL Let’s face it, most beauty pros aren’t finance experts. Learn to level up the finance function of your business for higher sales, stronger profits, and peace of mind with content from Wella’s expert partners.

LEADERSHIP Perfect for new and seasoned leaders alike, develop your skills to become a better leader inside and outside of the salon with this certification.

BUSINESS

BUSINESS BUILDER

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Running a business means wearing a LOT of hats. In our business builder certification, you’ll get a crash course on business finances, customer service, retail sales, and more.

Scan To Discover All Of Our Business Classes

Start by experiencing each of our partners in the complimentary INSIDER series. Next you can continue a path to deeper learning with the partner you prefer in the SPECIALIST series and take it a step further with the EXPERT certification with that same partner.

Empowering You programs give businesses an advantage over the competition: strong, confident, empowered leaders who create positive cultures and make businesses thrive in any circumstance. Using methods tested in our salons and in salons and spas across the nation, our programs show proven results, results that will turn your business into an unstoppable force. Empowering You will help double your income and exceed your client’s expectations, every single time.

If you’ve ever struggled with keeping a simple, solid system in place that sets you up for success then this is the program for you. If your team needs motivation and your workplace culture needs a boost, Empowering You ng with the best the industry to offer business-building has theinanswer.

Qnity is a learning and development company with education and visual-thinking tools that have helped transform beauty and wellness businesses and individuals across the globe. Known as the market leader for financial literacy and financial wellness programs, Qnity creates a revolutionary simple and visual approach to financial wellness. With solutions for entrepreneurs, intrapreneurs, solopreneurs, and students Qnity programs and services help individuals and businesses reach greater levels of financial success.

omers. Learn the key services of each partner below.

es o ate d k te nce ppy nd s.

At Strategies, we’re here to help salons and spa Build predictable profit.

Everything retain, & inspirethat staff. likeRecruit, you build businesses thrive with you need owners to...

Create systems for growth. purpose and heart. For over 30 years, we’ve been

Inspiring Champions

Systems to Inspire Consultative Inspiring Champions is recognized as the premier salon Stylists Toolkits

business consulting and business education company Inspiring Empowering You in NorthChampions America. Our repeatable salon management serves as your industry is a premier salon systems have been perfected over two decades and business consulting and mentor. Each certified implemented

by TENS ofcoach THOUSANDS of salon owners, education company. brings firsthand We offer proven experience a managers, andsalon technicians.

Get readyowing to experience successful salon, and business strategies for yourself, proven saloneach business strategies and and solutions that lead of our programs solutions that will lead to instant, sustainable and tosalon instant, sustainable implement ironclad and substantial salon business strategies and substantial salon success. Our unwavering commitment success. toolkits.

is to exceed your expectations.

Consultation Tools

the for pressure you. owners the trustedTake partner beautyoff business who1-on-1 wantCoaching more than profits—they want freedom, Ever wish you could have a business expert on speed dial?

That’s exactly what you with Strategies flexibility, and a get team that’sCoaching. proud to work alongside No obstacle or long-term goal is too lofty.

If you’re serious about creating progress, start here. them. Our coaching, training, and proven systems are designed to tackle your toughest challenges, Seminars fromIn-Person creatingTraining consistent profits to building a loyal Whether it’s re-engineering your company from the ground up, building an employee handbook, team and delivering standout client experiences. or supercharging your front desk team, our calendar is packed with in-person events to get you there.

We’re here to give you the clarity, tools, and support to lead with confidence, grow with purpose, and Trainings & Replay Archive loveOnline the business you’ve built.

Live, online, salon/spa business trainings addressing the most current issues we see owners struggling with in our daily coaching. Includes access to 250+ hours of archived trainings.

Consultation Tools On-Site Training at Your Location There is no better way to help reignite the fire in your

2 | EDUCATION MENU

EDUCATION MENU INTRO VIDEO

EDUCATION MENU

FRANK ANDRADE - North American Leader Studio & Capability

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2 EDUCATION MENU 31

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INSIDER CERTIFICATION 2 | EDUCATION MENU

INSIDER

CERTIFICATION

2 | EDUCATION MENU

INSIDER

FOUNDATIONAL KNOWLEDGE

FACE-TO-FACE

INSIDER

WELLA PROFESSIONALS COLOR AND LIGHTENER DISCOVERY

WELLA PROFESSIONALS CARE AND STYLE DISCOVERY

A product knowledge overview of Wella Professionals Color and Lighteners. Identify the appropriate color products for your clients from our permanent, demipermanent, semi-permanent, and lightening color brands.

A product knowledge overview of Wella Professionals Care and Styling. Discover our latest innovation, Ultimate Repair. Learn about the various Care services and retail opportunities available.

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1.5 HOURS

INSIDER

Duration 1.5 HOURS

INSIDER

CLAIROL PROFESSIONAL DISCOVERY

NIOXIN DISCOVERY

In this seminar, you will receive an overview of our products and offerings, and understand usage benefits and when to use what. You will learn how to offer appropriate color services to suit your clients’ needs using Clairol Professional.

Build up your knowledge and understanding of scalp and hair health. Expand your service menu and approach to thinning hair, experiencing fragile hair, sensitive scalp, and breakage.

Price

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

INSIDER

INSIDER CERTIFICATION

ON-DEMAND

INSIDER

Price

Duration 1 HOUR

INSIDER

SEBASTIAN DISCOVERY

OPI DISCOVERY

Enable your creativity through understanding Sebastian liquid tools and gain confidence in proper product recommendations for your clients.

Meet OPI and gain knowledge on our innovative portfolio of products. Learn to identify the appropriate nail product for your clients needs from all of our nail care systems.

Price

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

WELLA PROFESSIONALS & WELLA COLORCHARM

PRICING IS PER PERSON

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

NIOXIN

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VIRTUAL

SEBASTIAN

CLAIROL PROFESSIONAL

OPI

Duration 1.5 HOURS

INSIDER

FOUNDATIONAL KNOWLEDGE

INSIDER

INSIDER

OPI INSTAGRAM 101 VIRTUAL

OPI NAIL TREATMENTS

If you’re looking to build your clientele, an educator trying to fill your classrooms, or a salon owner seeking to support your employees to grow the salon business—this class is designed to develop your entire Instagram plan. Throughout the seminar you can ask questions of our professional experts!

Grow your nail care knowledge and learn the science of nail repair with OPI’s new, patented Ulti-Plex Technology™ found only in Repair Mode™, the first-ever bond-building serum that can repair natural nail keratin from within, offering 99% repair and 94% protection, and resulting in nails that are 4x stronger after 6 days of use. Paired with OPI’s newly updated Nail Envy® and powered by our advanced strengthening Tri-Flex Technology™. Tri-Flex Technology™ creates a liquid shield that makes nails 95% stronger in 1 week.* *when used as directed

Price

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

Duration 1.5 HOURS

INSIDER

INSIDER

CURL BASICS

CURL BUSINESS

This seminar will guide you through the history of curls and their origin, provide the basics of curly hair, such as the different types of curls and coils, and discuss proper consultation techniques. This is the first half of Virtual Curl Craft and is a prerequisite for Curl Craft I and Curl Craft Barber.

This seminar will guide you through fun activities and challenging discussions to help you understand how to grow your business. This is the second half of Virtual Curl Craft and is a prerequisite for Curl Craft I and Curl Craft Barber.

Price

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

1 HOUR

Duration 1 HOUR

INSIDER

INSTAGRAM 101 VIRTUAL MULTI CLASS DISCOUNT

An Instagram guide for hair professionals. If you’re looking to build your clientele, an educator trying to fill your classrooms, or a salon owner seeking to support your employees to grow the salon business—this class is designed to develop your entire Instagram plan.

Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase.

Applies to multiple class registrations per person. *Excludes Photoshoots, Expert Certifications & Alumni Events

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

OPI

1.5 HOURS

PORTFOLIO

SEBASTIAN

PRICING IS PER PERSON

36

SPECIALIST CERTIFICATION 2 | EDUCATION MENU

SPECIALIST

CERTIFICATION

2 | EDUCATION MENU

COLOR

STUDIO EXCLUSIVE

SPECIALIST CERTIFICATION

VIRTUAL

SPECIALIST

SPECIALIST

COLOR CRAFT I

COLOR CRAFT II

Color Craft I is the first in a three-part color series to prepare you for Wella Color Expert or simply develop your color craft. This seminar provides knowledge of Wella Coloring as a foundation for reliable problemsolving. This seminar takes a universal approach by touching on hair’s biology, consultation, efficient formulation, and efficient application.

Color Craft II focuses on lightening hair to create dimension and is the second seminar in our threepart Color Craft series. In this seminar, you’ll gain an understanding of the fundamental art of dimensional color and learn to create a range of looks ranging from high-contrast to subtle.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$920 | 73,600 POINTS

2 DAYS

SPECIALIST

38

FACE-TO-FACE

SPECIALIST

COLOR CRAFT III

ILLUMINAGE CRAFT

Color Craft III focuses on corrective color and is the final seminar in our Color Craft series before heading into Wella Color Expert. In this seminar, we demonstrate that the key to advancing your skills as a color correction Specialist is being able to identify what color correction is needed and how to efficiently and realistically solve hair color challenges.

Get ready to create seamlessly bold to sophisticated, illuminated face-framing blondes! Introducing The Illuminage look, a creative contouring technique developed by Wella Professionals Global Ambassador Romeu Felipe. This look varies from Illuminage with ribbons of lightness and a deeper root shadow for more contrast. Great for those that are seeking more lightness and blonde clarity.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$920 | 73,600 POINTS

2 DAYS

SPECIALIST

SPECIALIST

BALAYAGE CRAFT

FOILING CRAFT

This seminar has been developed to equip colorists with what they need to master the art of balayage. Learn the art of customized dimensional looks, from flowing, shimmering color, to softening regrowth, to blending hair back to natural color.

Gain confidence in selecting foiling as your application method, understand foiling placement, learn the benefits of using foiling to create dimensional color, and master all dimensions of highlights, babylights, and contouring. This course is an absolute must for hairdressers with basic color theory who want to perfect their highlighting skills.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$520 | 41,600 POINTS

1 DAY

WELLA PROFESSIONALS

PRICING IS PER PERSON

COLOR SPECIALIST

SPECIALIST

HOUSE OF TONE

PLATINUM & BEYOND

In this seminar, you’ll learn how to finish all your blonde services with the perfect toner. From soft glossing to transformative toning, you will gain the expertise to choose the right product for the right result. From easy-to-follow toning principles that will guarantee predictable results to advanced formulation, you’ll also learn how to create predictable blonde toning services and choose the right product, the most suitable service, and the best technique for the healthiest-looking blondes.

The perfect platinum is one we continue to aspire to create and our clients continue to request. In this seminar, you’ll learn everything you need to achieve an even, longlasting results while maintaining the health of the hair. This seminar includes demonstrations and hands-on workshops covering thorough consultation, correction techniques, proper toning, and so much more.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$920 | 73,600 POINTS

2 DAYS

SPECIALIST

SPECIALIST

COLOR PATTERNS IRL

COLOR MELTING

In this 3-hour virtual, hands-on session, you will learn how to customize color placement for each of your clients. Spark creativity with a fresh approach to color placement using sectioning, shapes and patterns to create unique yet salonfriendly looks for real life. Variations of techniques covered in this class will include foil, balayage, color melting and color blocking. You’ll learn how to mix and match different sectioning, shapes and patterns to create your own end look influenced by the placements of popular hair colors.

In this 3-hour virtual, hands-on session, you will learn to properly execute smudging, color melting and root shadows by understanding the fundamentals of toning and how to work with underlying pigment to successfully incorporate these techniques into your work behind the chair. This class will also clarify what products are ideal to use for each technique. You’ll understand key points of difference between root smudge and color melt so that you can pick which one is appropriate for your client. Each Signature Artist will deliver their own finished look and work with you on the techniques used.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

3 HOURS

$300 | 24,000 POINTS

2 DAYS

MULTI CLASS DISCOUNT Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase.

Applies to multiple class registrations per person. *Excludes Photoshoots, Expert Certifications & Alumni Events

WELLA PROFESSIONALS

PRICING IS PER PERSON

2 | EDUCATION MENU

COLOR, CUT

STUDIO EXCLUSIVE

SPECIALIST

SPECIALIST CERTIFICATION

VIRTUAL

SPECIALIST

THE ART OF BLONDING WITH CLAIROL PROFESSIONAL

CREATIVE COLORING OUTSIDE THE BOX

Learn how to create the best blonde for anybody using Clairol Professional BW2+. In this seminar you will learn tips and tricks to creating modern blonde shades, everything from caramel to platinum. This seminar includes demonstration & hands-on activities from consultation and correction techniques to proper toning and so much more.

A Creative Color Class to explore your creative vision while learning modern color techniques for selfexpression through bold hair color.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$520 | 41,600 POINTS

1 DAY

SPECIALIST

SPECIALIST

40

FACE-TO-FACE

CREATIVE IMMERSION

CUT CRAFT I

More than a seminar, the Creative Immersion is the ultimate Sebastian education experience designed to go beyond the classic methodologies. Push the boundaries of cutting and technical skills, and learn how to master Sebastian Iconic blading techniques together with our principles of hair design.

Cut Craft I focuses on the fundamentals of consultations and tools while sharpening the knowledge of shapes and actions. Stylists will deep dive on line and layers while exploring face shapes and fringes for every guest’s suitability.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$920 | 73,600 POINTS

2 DAYS

SPECIALIST

SPECIALIST

CUT CRAFT II

CUT CRAFT III

Building on Cut Craft I, Cut Craft II completes the technical knowledge with a focus on graduation and starts practicing how to combine line, layers, and graduation to create any haircut with perfect suitability.

Building on Cut Craft I and II, Cut Craft III incorporates free-form cutting, the understanding of wet vs. dry cutting, and razor vs. scissors, and stylists will practice their knowledge on long and short haircuts.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$920 | 73,600 POINTS

2 DAYS

CLAIROL PROFESSIONAL

PRICING IS PER PERSON

SEBASTIAN

PORTFOLIO

BARBER SPECIALIST

BARBERING I Barbering I is a great introduction to the world of barbering.

Stylists will acquire an understanding of barbering tools, a consultation overview, and the foundation of clipper fading: a breakdown of different types of clippers, trimmers, box shavers vs. straight razors, and combs, and how to properly sanitize them.

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

SPECIALIST

BARBERING II Building on Barbering I, Barbering II includes a refresher of barbering tools and consultation while focusing on the clipper fade with metal blades and plastic guards, in-depth knowledge of fading thick hair vs. fine hair, dark hair vs. blonde hair, and different hair textures and curl patterns, and a detailed overview of head and face shape.

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

SPECIALIST

BARBERING III Learn how to grow your service ticket through refresher cuts, facial grooming, contouring, detailing, and retailing products for at-home maintenance. This seminar focuses on how to elevate the experience for your male client and a detailed review of head and face shapes that will help you understand how to best complement the client’s features.

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

PORTFOLIO

PRICING IS PER PERSON

2 | EDUCATION MENU

STYLE

STUDIO EXCLUSIVE

FACE-TO-FACE

VIRTUAL

SPECIALIST

STYLE CRAFT I In Style Craft I, you will be immersed in the building blocks of styling that make up any design. Learn the fundamentals of how to work with hair as a fabric, starting with prep to foundational blow-dry techniques and choosing tools designed to create your finished look.

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

SPECIALIST

STYLE CRAFT II Building on Style Craft I and the styling fundamentals, Style Craft II focuses on transforming the hair fabric through the use of ironwork and the art of dressing to expand the range of shape and texture in every style.

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

SPECIALIST CERTIFICATION

SPECIALIST

42

STYLE CRAFT III Building on the foundational knowledge of Style Craft I and II, Style Craft III expands further into the world of styling and learning to control the hair fabric and create classic hairstyles, as well as modernize these timeless looks through additional finishing techniques.

PORTFOLIO

PRICING IS PER PERSON

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

CARE SPECIALIST

SPECIALIST

REVIVE & TRANSFORM WITH CARE

DECODE THE SCALP

Discover Color Fresh Masks in this immersive hands-on seminar. Understand how to bring Color Fresh Masks to life with in-salon services and retail opportunities to provide your clients color and conditioning in one easy step.

This seminar takes a deep dive into scalp anatomy and scalp conditions that can lead to thinning hair. Understand the importance of scalp health and how to identify the right solution for in-salon treatments and at-home regimens using NIOXIN.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$300 | 24,000 POINTS

2-3 HOURS

SPECIALIST

SPECIALIST

ELEVATE YOUR CONSULTATION

TREATMENT SERVICE REVOLUTION

This seminar will take you through everything you need to know to conduct a thorough and successful consultation with your clients. From basics in body language to addressing any scalp and hair concerns in a professional manner, we have you covered.

Learn how to improve your clients’ hair at the shampoo bowl with care services. Discover how to identify the condition of the hair and which service will best meet their needs. Understand how to perform each service and teach your client how to maintain or improve the condition of their hair at home.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

3 HOURS

$920 | 73,600 POINTS

2 DAYS

MULTI CLASS DISCOUNT Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase.

Applies to multiple class registrations per person. *Excludes Photoshoots, Expert Certifications & Alumni Events

WELLA PROFESSIONALS

NIOXIN

SEBASTIAN

PORTFOLIO

PRICING IS PER PERSON

2 | EDUCATION MENU

TREND, CURL

STUDIO EXCLUSIVE

SPECIALIST

SPECIALIST CERTIFICATION

VIRTUAL

SPECIALIST

#TRENDING CUT & COLOR Give your clients a complete look with the latest Cut & Color! We’ve worked with social media experts and trend labs to identify the #trending looks. Through live demonstration & a hands-on workshop, you’ll learn how to combine cuts & colors of the moment for a high impact total look. The #trending series of seminars can be booked individually or as a series, giving you real-time looks across color, cut & style.

WELLA PROFESSIONALS TREND MOVEMENT Discover the latest trend color techniques and services from around the world to elevate and inspire your creativity. Wella Professionals trend seminar will enhance your craft of creating bespoke looks for every client.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$520 | 41,600 POINTS

2 DAYS

SPECIALIST

44

FACE-TO-FACE

SPECIALIST

LOVE YOUR CURLS WITH CLAIROL PRO

CURL CRAFT I

This hands-on session will inspire you with trendy & easy-to-create color techniques that you can offer your clients behind the chair. You will learn techniques for Wavy/Curly Hair of all lengths and types. Join one of our Top Artists for fun learning of lightening, proper color placement, ideal haircare regimen & business tips and tricks that will ensure your clients keep coming back for more!

Proper treatment and care of curly hair is a must.

The Curl Basics seminar will cover foundational curl concepts, such as hair structure, curl types, and proper terminology. You will learn how to execute proper hair cleansing, care treatment, and at-home techniques you can share with your clients to help with maintaining their curls in between services.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$520 | 41,600 POINTS

1 DAY

SPECIALIST

SPECIALIST

CURL CRAFT II

CURL CRAFT III

In this seminar, you will participate in coloring, cutting, and styling curly hair. We will cover how to achieve proper lifting and coloring techniques for curly hair and discuss the differences between moisture vs. protein and why it makes a difference in accepting color. In cutting, you will learn the different types of cutting techniques and complete your curly-haired client’s salon experience with styles that will keep them coming back with confidence!

Protective styles are an important part of care for curly hair. The Protective Styles Seminar will cover basic concepts such as consultation, types of protective styles, and proper terminology. You will learn how to execute proper two-strand twists, flat twists, on-scalp braids, and knotless braids.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$920 | 73,600 POINTS

2 DAYS

$520 | 41,600 POINTS

1 DAY

PORTFOLIO

PRICING IS PER PERSON

WELLA PROFESSIONALS

CLAIROL PROFESSIONAL

NAIL, BUSINESS SPECIALIST

SPECIALIST

CURL CRAFT BARBER

OPI GEL COLOR CRAFT

Barbering is a specialty skill that focuses on short hair lengths and facial hair grooming In this seminar, attendees will get a thorough understanding of all things barbering (history, tools, cutting and grooming theory, consultation, and chairside manner) with attention to clients with curly and coily hair including a hands-on workshop.

Learn what makes the OPI Gel Color lineup unique and gain confidence in recommending a gel polish regimen to meet your clients’ needs based on their nail type and lifestyle. Get certified on the OPI Gel Color system and learn how to provide up to 3 weeks of shine-intense wear and stay-true color.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$520 | 41,600 POINTS

1 DAY

SPECIALIST

SPECIALIST

OPI POWDER PERFECTION CRAFT

OPI ABSOLUTE ACRYLICS CRAFT

Learn the benefits of OPI Powder Perfection and why clients crave this quick enhancement system with built-in color, strength, and durability. Discover the tips and tricks that will make your service offerings stand out from the rest.

Clients are craving nails with added length and dramatic shapes. Through this hands-on workshop, discover how OPI’s Absolute Acrylic system can help you offer clients tailored enhancements.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$520 | 41,600 POINTS

1 DAY

SPECIALIST

SPECIALIST

OPI NAIL ART TECHNIQUES

INSTAGRAM 201 VIRTUAL

Build your nail art skills “toolbox” with techniques that can go from simple to showstopping. This course will provide the foundation for varied nail art styles that paired with your creativity will help you hone and expand your skills. In this hands on course you will learn how to create beautiful art utilizing our range of products including Nail Lacquer, Gel Color, Powder Perfection and Absolute as well as how to innovate with these products into mixed media looks as well.

In Instagram 201, you will learn critical social media marketing tips and tricks, including how to work with the IG algorithm, growing your audience, maximizing the functions on the platform, creating ads, and more!

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$300 | 24,000 POINTS

2 HOURS

OPI

PORTFOLIO

PRICING IS PER PERSON

46

EXPERT CERTIFICATION 2 | EDUCATION MENU

EXPERT

CERTIFICATION

2 | EDUCATION MENU

COLOR

STUDIO EXCLUSIVE

EXPERT

WELLA COLOR EXPERT Are you looking to become the color authority that colleagues rely on & clients are searching for? Make it happen with the newly redesigned & completely updated Wella Color Expert

by Wella Professionals. Wella’s highest Certification in hair color just got even better! So much more than a seminar, Wella Color Expert will transform the way you think in a combination of ways, from hands-on training at the Wella Studio, to inspirational online content from global artists and Wella’s experts in research and development.

You will never look back. From day one, you will develop a new level of understanding and ignite your passion for color, leaving you eager to reapply your new knowledge on all your clients.

Price | Wella Rewards Points

EXPERT CERTIFICATION 48

PRICING IS PER PERSON

Wella Color Expert program spans over 4-6 months and begins after the completion of Color Craft I-III Phase I — Self guided online learning Phase II — 3 days in Studio Phase III — Self guided online learning Phase IV — 3 days in Studio All Studio days are 9AM-5PM All online learning phases are self-guided Duration 4-6 MONTHS

$3,500 | 280,000 POINTS

WELLA PROFESSIONALS

Successful completion of this unique experience will lead to a loyal following of happy clients, a growing business and the confidence to tackle every hair color challenge.

PORTFOLIO

CUT, STYLE

EXPERT EXPERT

EXPERT

STYLE EXPERT

CUT EXPERT

In the Style Expert seminar, stylists will learn the chemistry and physiology of hair, to understand better why and how hairstyles work. You will learn about all of the tools needed to create a beautiful look and when to use them. Principles and elements of design are a big focus on all five days.

Stylists eyes will be trained on what to look for in an image to make it successful. Another focus is mood boarding and reverse mood boarding. When you understand how an image was created, it is much easier to then create your own. On the final day, all stylists will have the opportunity to shoot a look, showcasing everything they have learned throughout this series of seminars.

Price | Wella Rewards Points $2,500 | 200,000 POINTS

The combination of precision and free-form cutting is a true art of the expert. Uncover how you can beautifully blend two types of cutting methodologies to create the perfect balance of sophistication and creativity. With this knowledge, there is no haircut that you won’t have the confidence to execute with excellence. Showcase all that you have learned with a social media-focused photoshoot.

Duration 5 DAYS

Price | Wella Rewards Points

Duration

$2,500 | 200,000 POINTS

5 DAYS

PORTFOLIO

PRICING IS PER PERSON

50

NON-CERTIFICATION CLASSES 2 | EDUCATION MENU

NONCERTIFICATTION CLASSES Need a boost of inspiration without the commitment of certification?

We’ve got you covered. Check out our library of seminars guaranteed to give you the education boost you crave!

2 | EDUCATION MENU

PRODUCT KNOWLEDGE

ON-DEMAND

INSIDER

BLONDOR DISCOVERY

ILLUMINA COLOR DISCOVERY

Learn how to select the appropriate Blondor lightening product to suit your client’s needs and increase blonde services in your salon. Now introducing new Blondorplex for strengthening with no compromise on lift. Learn about our latest BlondorPlex Cream Toners for 5-minute express toning.

Illumina color is a permanent color which can lighten, darken & enhance natural hair color giving it a sheer natural looking result. Since launching, illumina color has become a global beauty phenomenon setting a new benchmark for naturalness in hair color with incredible light reflection and incredible hair protection while providing irresistible hair quality. Understand Microlight Technology and the intermixable palette in this seminar.

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1 HOUR

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1 HOUR

INSIDER

INSIDER

SHINEFINITY DISCOVERY

COLOR TOUCH DISCOVERY

Zero lift and zero damage. Discover infinite possibilities with Wella Professionals’ newest innovation, Shinefinity Color Glaze, with shine you can feel. Explore what makes this demi-permanent a must-have with its clean, demi-permanent formula.

Learn why Color Touch is the versatile, low-commitment demi-permanent color for intense vibrancy and shine.

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

NON-CERTIFICATION CLASSES

VIRTUAL

INSIDER

Price

52

FACE-TO-FACE

Duration 1 HOUR

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1 HOUR

INSIDER

INSIDER

KOLESTON PERFECT DISCOVERY

KOLESTON XPRESS DISCOVERY

The biggest color innovation in 140 years. Wella Professionals revolutionizes permanent hair color with the new Koleston Perfect. Koleston Perfect with Ultra Precision Technology offers rich, healthy-looking results, true-to-tone color, and 100% gray coverage. Discover an unlimited range of services and possibilities!s.

In this seminar, you’ll discover how you can cover up to 100% gray in just 10 minutes with Wella Professionals newest innovation, Koleston Xpress. Learn all about Control-X Technology & Metal Purifier and how these key elements create non-progressive color you can trust.

Now introducing 3 new express services to delight your customers and have them in and out in a flash.

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

WELLA PROFESSIONALS

PRICING IS PER PERSON

Duration 1 HOUR

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1 HOUR

PRODUCT KNOWLEDGE INSIDER

INSIDER

ULTIMATE SMOOTH DISCOVERY

WELLAPLEX DISCOVERY

Wella Professionals Ultimate Smooth is a luxurious blend that deeply nourishes and revitalizes hair, leaving it silky smooth and radiant. In this seminar, discover how to delight your clients with multiple in-salon services and a luxurious at-home regimen.

New and improved! Wella Professionals’ WellaPlex retains the pH of the color/lightening mixture at the optimal level.

WellaPlex is the best partner for the Wella Professionals color portfolio. From lightening services, to color, to standalone and perm and straightening services. We have a complete anti-damage proposition from salon to takehome to help increase your revenue.

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1 HOUR

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1 HOUR

INSIDER

INSIDER

SHINEFINITY CREATIVE FORMULAS

ULTIMATE REPAIR DISCOVERY

Take a look into the creative world of Shinefinity with our Signature Artist Team. In this hour, we will take you through the versatility of our latest innovation, Shinefinity. In our Shinefinity Virtual Classroom you learned how great this new Demipermanent color is; now it’s time to take your formulation with Shinefinity to the next level. The Signature Artist will walk you through all their go-to tips and tricks on formulating creatively while still getting the reliable results and longevity you expect from Shinefinity.

Discover how you can give your customers 99% less breakage in only 90 seconds! Learn how to incorporate the Ultimate Repair lineup in your salon services.

Experience a step-by-step workshop for the Ultimate Blowout to give your customers legendary hair!

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1 HOUR

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

Duration 1.5 HOURS

INSIDER

INSIDER

FORMULATION DISCOVERY

FORMULATION UNLOCKED

Have a Wella Educator spend some time in your salon color mixing area - helping you to become comfortable formulating for your clients. Discover how to mix Wella Professionals for all services during a realistic salon day.

Get up-close and personal with your Wella educator in this tailor-made experience.

Build your skills in formulating with Wella Professionals Color with this 3-hour virtual seminar, led by one of our Studio Artist. Whether you are new to the Wella family or a seasoned Wella colorist, this seminar will strengthen your knowledge and confidence for continued success behind the chair. This seminar will unravel all the mysteries of hair color formulation to build confidence in all areas of formulation from grey coverage, lifting with color and vibrant results.

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $100

Duration

Price | Wella Rewards Points

Duration

1 HOUR

$300 | 24,000 POINTS

1 DAY

WELLA PROFESSIONALS

PRICING IS PER PERSON

2 | EDUCATION MENU

PRODUCT KNOWLEDGE

STUDIO EXCLUSIVE

FACE-TO-FACE

OPI DEMO DAY OPI invites you to discover new and exciting products through a no-appointment-necessary in-store demo.

Learn about new products, including expert tips and insalon service techniques. Get your questions about new or existing products answered by an OPI Educator.

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

3 HOURS

SPECIALIST

SPECIALIST

GHD INNOVATION VIRTUAL

WELLA COLORCHARM DISCOVERY

Learn about everything ghd including the science and technology, why 365° is the ideal temperature, ideal styling temperature, and which tools will suit your clients best.

Throughout this seminar, you will get to discover our portfolio of products with real-time answers from our professional experts so that you can achieve the perfect hair color with confidence!

Price

Duration

FREE: COMPLIMENTARY SEMINAR VALUED AT $75

NON-CERTIFICATION CLASSES

ON-DEMAND

INSIDER

Price

54

VIRTUAL

OPI

PRICING IS PER PERSON

1 HOUR

GHD

Price FREE: COMPLIMENTARY SEMINAR VALUED AT $75

WELLA PROFESSIONALS

Duration 1 HOUR

PRODUCT KNOWLEDGE, COLOR SPECIALIST

SPECIALIST

COLOR CORRECTION 101

COLOR CORRECTION IRL

A seminar designed with all levels of colorists in mind.

During the seminar you will understand the principles behind color correction with a straight forward approach.

This seminar will cover commonly experienced corrective scenarios: too dark, too light, too warm, too cool and how to troubleshoot.

Learn to navigate color correction based on the client's wants, needs and chemical history and gain unique lessons in effective color removal and recoloring techniques to apply behind the chair. You will practice your consultation skills with in-class models, identifying the best application techniques to transform their hair in real time.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$300 | 24,000 POINTS

2-4 HOURS

SPECIALIST

SPECIALIST

COLOR TOUCH MELT

BALAYAGE & BEYOND

Discover 5 Color Touch Melt techniques to create seamless dimension with high vibrancy and shine in this hands-on seminar.

In this course, you’ll master key techniques to customize the perfect Balayage look for every client. Learn color melting and root shadowing, softening/breaking the base for seamless blend, proper back combing and diffusing highlights, the mechanics for perfect lightener application, combining foils, and freehand painting for a complete Balayage Look.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

2-4 HOURS

$920 | 73,600 POINTS

2 DAYS

SPECIALIST

RED FORMULATIONS UNLOCKED Reds and coppers continue to be front of trend & highly requested throughout the seasons. We know that reds can be tricky to navigate, confidently; in this course you will gain the knowledge to fearlessly create bespoke, expensive looking reds and tackle any red transformation with ease. This seminar includes intensive, interactive theory covering key principles for lifting, depositing, glossing, & more, as well as a hands-on workshop to be able to put your learnings into practice.

Here’s what you’ll learn in this class: • Formulation theory & comprehension • Solutions to avoid hot roots, banding, drab ends and other common red challenges • Suitability in all ranges of reds from red-violets, to reds, to coppers, to strawberry blondes • Dimensional tone-on-tone placement • Immersive hands-on workshop • As part of our Unlocked seminar series, this seminar is one step into a deep dive of formulation craft has context menu

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

PORTFOLIO

WELLA PROFESSIONALS

PRICING IS PER PERSON

2 | EDUCATION MENU

COLOR, CUT

VIRTUAL

ON-DEMAND

STUDIO EXCLUSIVE

FACE-TO-FACE

SPECIALIST

BLONDE TONING UNLOCKED Blonding continues to be the #1 requested salon service. As trends evolve, blondes remain both timeless and soughtafter. When formulating for blondes, a more nuanced approach is required and, in this seminar, we will unlock the limitless possibilities. During this 1-day Unlocked seminar

you will enhance your skills in blonde formulation from methodology to execution, perfecting your approach along the way. Increase confidence in your formulation skills to create beautiful blondes whether they be from cool to warm or soft to bold.

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

SPECIALIST

CREATIVE COLOR UNLOCKED

NON-CERTIFICATION CLASSES

As stylists and colorists, we are artists at our core. This seminar will allow you to take your color knowledge to the next level, unlocking your artistic potential through bespoke formulation with a pantone focus, and placement centered around cause & effect. As you navigate through this 1 day seminar, you will enhance your creative formulation approach and gain the confidence to create any shade you envision. As part of our Unlocked series, this seminar is one step into a deep dive of formulation craft.

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Here’s what you’ll learn in this class: • Creative formulation theory • Confidence to create nuanced, pantone formulas • Creative & strategic placement ideas • Immersive hands-on workshop

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

SPECIALIST

SPECIALIST

CUT CRAFT FRINGE

CUT CRAFT GRADUATION

In this seminar, you’ll discover how fringes can frame the face to enhance your clients’ favorite features.

In this seminar, you’ll discover how to build weight in a haircut with techniques like elevation and over direction.

Learn how to enhance the appearance of volume and body with hair color and refine the look with styling.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$520 | 41,600 POINTS

1 DAY

PORTFOLIO

PRICING IS PER PERSON

COLOR, CUT SPECIALIST

SPECIALIST

CUT CRAFT LAYER

SEBASTIAN CUTTING TECHNIQUES

In this seminar, you’ll discover layering techniques to remove weight and create movement in your haircuts.

This core, fundamental cutting seminar will introduce you to the Sebastian cutting techniques used to create an effortless and modern finish. Learn the signature techniques and best practices for using the blade while understanding when to switch from the blade to scissors.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$300 | 24,000 POINTS

2-3 HOURS

PORTFOLIO

SEBASTIAN

PRICING IS PER PERSON

2 | EDUCATION MENU

STYLE

FACE-TO-FACE

SPECIALIST

THE SEBASTIAN 7

AMPLIFY YOUR STYLE

In this seminar, you’ll discover how to layer and mix Sebastian’s 7 essential products to achieve any look.

Build a long-lasting style by learning how and when to apply each product each step of the way in this handson workshop.

The Sebastian Amplify Your Style seminar celebrates individuality and creativity in hairstyling, empowering people to express their unique looks. In this handson seminar, you’ll discover how to create the hottest cuts and styles that clients are asking for everyday.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

2-3 HOURS

$300 | 24,000 POINTS

2-3 HOURS

SPECIALIST

SPECIALIST

GHD ESSENTIALS: TOTAL GHD EDIT

GHD ESSENTIALS: WET TO DRY

Price | Wella Rewards Points $250 | 20,000 POINTS

NON-CERTIFICATION CLASSES

ON-DEMAND

SPECIALIST

Total ghd edit is designed to introduce you to the innovative ghd styling tool portfolio. You will learn essential styling techniques and be immersed in the exciting world of ghd.

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VIRTUAL

Duration UP TO 4 HOURS

Discover ghd’s most revolutionary innovation! Learn the science behind wet to dry styling, breakthrough technology, & essential styling techniques that allow you to transform hair from wet to dry with no heat damage!

Price | Wella Rewards Points $250 | 20,000 POINTS

SPECIALIST

SPECIALIST

GHD ESSENTIALS: CHRONOS

GHD ESSENTIALS: THE STYLER EDIT

Experience the high-definition results HD MotionResponsive™ technology provides and learn the ultrafast styling techniques that will allow you unleash your full styling creativity.

Price | Wella Rewards Points $250 | 20,000 POINTS

SEBASTIAN

PRICING IS PER PERSON

Duration UP TO 4 HOURS

GHD

Duration UP TO 4 HOURS

Learn the iconic ghd techniques for quick, effortless styling skills. The session will also cover essential knowledge of the ghd styler range to give you endless styling opportunities on the salon floor and leave you fully equipped to transform your client offering.

Price | Wella Rewards Points $250 | 20,000 POINTS

Duration UP TO 4 HOURS

STYLE, CURL SPECIALIST

SPECIALIST

GHD ESSENTIALS: THE BLOW-DRY EDIT

GHD ESSENTIALS: THE CURVE EDIT

This course shares the most beautiful techniques required to achieve maximum results quickly and easily, allowing you creative freedom with your clients to achieve the blowout of their dreams.

In ghd Curve Edit you will learn more about the ghd curve® range of curling irons and wands, and learn the fundamental techniques behind the hottest editorial, catwalk, and celebrity hair trends and the skills you need to recreate these staple looks.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$250 | 20,000 POINTS

2-3 HOURS

$250 | 20,000 POINTS

2-3 HOURS

SPECIALIST

FREE YOUR CURLS In this seminar, discover how to achieve a phenomenal total look for wavy and curly hair utilizing the Nutricurls lineup.

MULTI CLASS DISCOUNT Included in Specialist Tier only. Multi Booking Discount: Automatically receive 20% off your entire order when you book 2 or more seminars in the same purchase.

Applies to multiple class registrations per person. *Excludes Photoshoots, Expert Certifications & Alumni Events

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

WELLA PROFESSIONALS

GHD

PRICING IS PER PERSON

2 | EDUCATION MENU NON-CERTIFICATION CLASSES 60

TREND, NAIL

STUDIO EXCLUSIVE

VIRTUAL

SPECIALIST

SPECIALIST

#TRENDING COLOR

#TRENDING CUT

Learn today’s top techniques and trending shades, from subtle to expressive color formulations and placement.

With live demonstration and a hands-on workshop, you’ll give your clients the most popular color trends, and study techniques including foil, balayage, color melting, color blocking, and other creative formulations base on current trends.

Learn the hottest haircuts of the moment, based on the most up-to-date #Trending review. With live demonstration and hands-on workshops, you’ll gain real time understanding of contemporary looks across color, cut & style, and study precision and free form cutting, tool selection for each technique, and adapting modern trends based on client suitability.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$520 | 41,600 POINTS

1 DAY

$520 | 41,600 POINTS

1 DAY

SPECIALIST

SPECIALIST

#TREND CUTS ONLINE

OPI CLARITE ACRYLIC CRAFT

Learn to use a range of techniques from classic to free-form texturizing to create the latest haircuts. Gain an understanding of at least three different cutting techniques used in one #Trending haircut. Each offering of this class will study different techniques and looks.

Clarité is the ideal choice for enhancement services in an odor less, tack free acrylic formula. The Clarité system features a patented Clarité Curing Resin. Understand the OPI Clarite’ Acrylic system and the science behind the products.

Price | Wella Rewards Points

Duration

Price | Wella Rewards Points

Duration

$300 | 24,000 POINTS

2-3 HOURS

$350 | 28,000 POINTS

2-3 HOURS

PORTFOLIO

PRICING IS PER PERSON

OPI

OUR PROGRAMS INTRO VIDEO MIKA QUINN - Sr. Education Director, Field Education & Capability

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3 | OUR PROGRAMS

The North American Trend Vision Awards provides beauty professionals with an exciting opportunity for growth and recognition, inviting visionaries to influence the future of the industry.

In 2024, the theme SuperSelf was inspired by the golden hour and embodied a cultural shift toward self-expression and empowerment. It celebrated individuality, authenticity, and confidence, promoting the idea of embracing one’s unique identity. SuperSelf transcended traditional beauty standards, fostering inclusivity and a culture of self-love.

In fashion, SuperSelf embraces bold statements, eclectic combinations, and a fusion of styles across eras. The color trends ranged from soft pastels to vibrant neons, symbolizing the emotional spectrum and the complexity of the self. Ultimately, SuperSelf represents a paradigm shift that encourages everyone to celebrate their true selves with confidence and empowerment.

YOUR TURN TO ENTER WE WANT YOU AT TRENDVISION ENTRIES OPEN MARCH 1, 2025

2

Create a reel of your look from start to finish.

NATVA

1

Choose your category.

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Find Out This Year’s Theme, Rules & Regs Here

3

Post your entry with the category hashtag and mention @wellaeducation in your caption!

Ready to Wear Color

Student Color

Creative Color

Regan Lynn Copple @in.the.chair.with.regan Hays Academy of Hair Design - Salinas Campus

Jessica Rose Switzer @jess.switzer The Harlot Salon

Student Cut

Creative Cut

Transformation Cut

Student Style

Editorial Style

Bridal Style

@jperrythebeautybar Avalon Institute Mesa

@thelocksoflondon Muze Salon

@anjela_drobot High Society Salon

Student Nail

Professional Nail

@jperrythebeautybar Avalon Institute Mesa

@beautybycarly444 Salon Rootz

Ali Fields @alifields Mitchell's Salon and Day Spa

Transformation Color Veronica Tadros @hairbyvickytadros Salon Ninety 5

CUT

COLOR

2024 WINNERS

STYLE COLOR

Kirstin Morton @eternalgoddesshairstylist LCreations Extension Studio

NAILS

Jasmine Perry

Jasmine Perry

Viper Doom @viper.hairartist The Harlot Salon

London Michalske

Teresa Romero @_teresa_romero Jose Luis Salon

Anjela Drobot

Carly Lazor

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3 | OUR PROGRAMS

PR S at

HEART FABIO ICAN SCHOLARSHIP ELEVATE YOUR CAREER THROUGH EDUCATION CHECK OUT WHAT OUR RECIPIENTS HAVE TO SAY ABOUT THEIR STUDIO EXPERIENCE FRANCIS PARDO

AMY LAU

"I have to give a huge shout out and thank you to Wella Education for choosing me as one of the Fabio #ICAN Winners. This is something I wouldn't have been able to do without that."

"I learned Trending Cuts & Colors and it was an awesome experience."

ROXANNA AMPARO

@livntonic

PROS AT HEART

@frankiecutshair

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@byroxyamparo

"It was a ten out of ten experience. Thank you so much Wella, I love and appreciate you!"

Scan the QR Code to Learn More and Enter!

@amy_elizabeth_hair

OLIVIA BARGER "It was an inspiring experience! Winning and being able to come out to the studio lit a fire in me to peruse more high end education. Can’t wait to be back!"

DO YOU LIKE TO GIVE BACK? Pros at Heart by Wella is dedicated to the support, empowerment, and elevation of hair and nail pros at every stage of their career. Through a combination of education, charitable giving, and financial support, Wella’s Pros at Heart focuses on serving the needs and fulfilling the dreams of the beauty pro.

Please join us on May 28, 2025 at The Wella Studio in Calabasas for our next Glam and Give event!

Can't be there in person? Follow us on @WellaEducation for real time event coverage!

Wella Company’s first annual Glam and Give event brought you by Pros at Heart. Through the generous efforts of hair and nail pros, we provided donation based services to raise and donate $20,000 to the LALGBT Center.

3 | OUR PROGRAMS

WELLA SCHOOL

PROGRAM BENEFITS & PARTNERS OUR FOCUS Your School is our focus!

Wella partners with schools to elevate the industry through education and innovation.

OUR PRODUCTS Professional, reliable, innovative.

Schools benefit from our industry-leading product lines that combine quality with innovation.

EDUCATION Tools for student success.

A wide range of opportunities and resources to help institutions prepare students for the industry.

INSPIRATION Endless inspiration, endless growth.

Wella’s network engages and motivates both students and professionals to keep reaching for success.

SCHOOLS

BUSINESS AND MARKETING SUPPORT

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Empowering future beauty leaders.

Wella connects schools with thought leaders and brand experts, both for instructor support and to empower students entering the workforce.

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3 | OUR PROGRAMS

WELLA SCHOOL

PROGRAM BENEFITS & PARTNERS EMPOWERING FUTURE PROFESSIONALS Strengthen your school’s ability to produce a new generation of business-savvy, highly profitable hairdressers.

SHOWCASE STUDENT TALENT Highlight the accomplishments of your graduates and leverage Wella’s global brand presence to boost enrollment. Wella hosts global competitions, which include student categories. Competing at a professional level gives students insight into current trends and techniques in the hairdressing world. Observing other competitors’ work and seeing what judges value offers a real-world perspective on where the industry is heading, which is invaluable for their growth.​

MARKETING SUPPORT Utilize Wella Professionals branding, creative assets, and co-op advertising to strengthen your school’s visibility and outreach.

CUSTOMIZED PARTNERSHIPS

SCHOOLS

Create a unique partnership and tailored plan that aligns with your school's vision and goals.

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EDUCATION TOOLS Access Wella's cutting-edge educational tools, technology, and innovation, brought to life through your instructors' expertise​ • In-School Training​ – Earn in-school, hands-on, personalized education in a dynamic, interactive setting designed to elevate your Instructor’s skills and refine their craft. ​ • Student & Instructor Materials​– Access essential student resources, including digital workbooks, the Wella Education app, and exclusive discounts for studio courses upon graduation.​ • Workbooks​– Utilize detailed, expertly crafted workbooks designed to guide students through foundational and advanced techniques.​

ON-DEMAND LEARNING Benefit from collaboration with industry-leading educators and innovators who bring unparaleled expertise to the classroom. Access cutting-edge educational resources anytime, anywhere, to accommodate flexible learning schedules.

WELLAED.COM Wella Ed is the go-to platform for beauty professionals to explore a wide range of educational resources, community support, and tools. Our all-in-one site offers inspiration and education for hair and nails, featuring all our brands. It’s like having a beauty expert right in your pocket!

EDUCATION PARTNERS Add Wella’s industry-leading education to your curriculum with top partners:​ • Milady​– Elevate your beauty education with CIMA, a digital-first platform designed for modern learning.​ • Pivot Point​– A trusted partner offering innovative and reliable educational solutions to keep your curriculum cutting-edge.​

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WELLA REWARDS 3 | OUR PROGRAMS

WELLA

REWARDS

Sign Up Today At Wella Rewards

OUR COMMUNITY INTRO VIDEO CHRISTINA MCCARVER - Sr. Education Manager - Portfolio & Community

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4 | OUR COMMUNITY

WELLA

EDUCATORS

ARTIST COMMUNITY

With Wella, a helping hand is never out of reach. Take advantage of training and support offered by our team of North American educators.

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4 | OUR COMMUNITY ARTIST COMMUNITY 78

WELLA ARTISTS Erik Thrane @erik.wella

Tommy Gentile @tommy.wella

Jessica Stranieri @jessica.wella

Carrera Marshall @carreraa.wella

Jennifer Ng @jennifer.wella

Alicia Avanpre @alicia.wella

Lindsey Trabucco @lindsey.wella

Stacy Reid @stacy.wella

Amy Geister @amy_geister

Aleksandar Blagojevic @alexandarblago

Alexandra Matiz @alexandramatiz

Anita Gutierrez @oneanita2

Anthony Cole @anthonycolesebastian

Antonio Quintieri @quin.haireducation

Aubrey Loots @lootypics

Caroline Kim @carolinekimhair

Chelsea Baart @chelseas_nails

Rosi Mercedes @rosicurls

Chris Rosario @chrisrosario

Crystal Perez @crystalteach

Dana Lyseng @danalysenghair

Dean Roybal @deanroybal

Derek Piekarski @derek.piekarski

Diva Poulos @divapoulos

Frank Olivier Guimond @frankolivierguimond

Ingrinette Pope @stylistinge

Jared Scott @hisgrooming

John Paul Colombo @gianpaolohair

Joshua Wagner @wagz227

Luis Fernando @luisfernando_hair

Marylle Koken @kokentheharlot

Michelle Lee @michellelee.styles

Nicole Obert @hair_by_obert

Nicole Revish @nicolerevish

Oliver B. Adams @kolorking

Omar Antonio @omarantoniosebastian

Patrick Nadeau @patrickgnadeau

Samantha Silvius @samanthanailedit

Shannon Rha @shannonrha

Sonya Dove @thesonyadove

Angel Cardona @angelcardona

Anthony Cress @anthony_cress

Brenton Lee @brentonlee.hair

Brigitte Castonguay @brigittecastonguay

Emanuel San Martin @esanmartin_

Enrique L amboy @kique_stylist

Eryn Wall @erynshair

Gabrielle Henderson @huesbygabrielle

Jamie Pierce-Elwell @mizzj_at_play

Arianna Lombardo @hairninja_ari

Julie Le @nailartslanger

Lauren Wilde @wildehairday

Lindsay Overland @lindsayoverlandhair

Lisa Smith @lisaminthair

London Michalske @thelocksof london

Melisa Salazar @artisan.nail.salon

Remi Cardin @remicardinpro

Seamus McKernan @chicagoseamus

Sofia Perez @foreveryounngg

Stevie Smith @stevieannesmith

Toni Garcia @hairbytag

Emily Baker Emilybakerhairartist

Briana Cisneros @brianacisneros

Daniel Mora @danielmbeauty

Dereq Clark @dereqc

Zach Mesquit @thezachmesquit

PRO CLINICAL

4 | OUR COMMUNITY

LET’S GET SOCIAL

We lead with education.

@WELLAEDUCATION

Wella Education’s purpose is to keep artists connected and inspired as well as getting future artists intrigued and invited. Exclusive in an inclusive way; we are accepting and open to anyone and everyone who loves the craft of hairdressing.

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OUR BOND IS OUR CRAFT.

@WELLAEDUCATION

Follow Us to Get Your Daily Dose of Inspo and Bite Sized Education!

OUR BRAND INTRO VIDEO RICHELLE LIZARRAGA - Associate Director of Brand Education

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5 | OUR BRANDS

WELLA

PROFESSIONALS THE CORE OF WELLA PROFESSIONALS’ CRAFTSMANSHIP We believe in the limitless potential of every stylist and consumer to become their best selves. Through transformative education, groundbreaking innovation, and unparalleled color mastery, we empower individuals to unleash their creativity and embrace the courage to change. Our passion lies in co-creating with stylists and delighting clients with cutting-edge services and solutions tailored for every hair type, texture, and condition.

We are committed to driving sustainable growth, making a positive impact in the salon industry, and fostering a better future for our communities and the environment.

WELLA PROFESSIONALS

OUR VISION

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To be the pioneer and global leader in hair color and prestige hair care, professionally endorsed by our community.

Learn More About Wella Professionals At Our Website

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5 | OUR BRANDS

CLAIROL

PROFESSIONAL Clairol Professional provides hair with natural-looking color to enhance beauty while leaving hair looking and feeling healthy.

We’ve upgraded our look, without changing our essential formulas to reflect our long-standing mission to deliver authentic, natural and professional results. Our full portfolio delivers all your hair color

CLAIROL PROFESSIONAL

needs for every hair type.

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START YOUR NEW COLOR JOURNEY WITH CLAIROL PROFESSIONAL.

Learn More About Clairol Professional At Our Website

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5 | OUR BRANDS

NIOXIN OVER 30 YEARS OF HERITAGE Nioxin founder Eva Graham touched a universal truth: nobody wants to lose their youth — that essence that allows them to be their best. It was clear to Eva that beautiful hair can only thrive on a solid foundation. Since the scalp is an extension of the face, that foundation was the skin.

This is how Nioxin’s skincare approach to scalp health began and how Eva started mapping the journey to thicker and fuller hair.

She understood that different individuals have different needs.

Eva’s ideas designed the spirit of her brand and sealed Nioxin’s

NIOXIN

commitment to helping women and men feel whole again.

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Learn More About Nioxin At Our Website

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5 | OUR BRANDS

SEBASTIAN

PROFESSIONAL For 50 years Sebastian Professional has never stopped pushing boundaries and igniting creativity for industry leaders, visionary stylists, and passionate at-home users.

EDUCATION CREDO We don’t teach, we provoke and push the imagination further. You know the rules; we encourage you to break them. Our education inspires the artist in every stylist — both in the salon and beyond —

SEBASTIAN

igniting their creativity with unique blading and styling techniques.

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Learn More About Sebastian At Our Website

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5 | OUR BRANDS

GHD Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s #1 recommended styling brand. ghd tools are used by 200,000 stylists around the world and a 12x winner of Allure’s Best of Beauty award.

We offer award-winning tools to help you dry, style, curl and protect your hair to the highest possible standard at the scientifically proven optimum temperature of 365°F. Known for blending science with innovation, luxury, and style, ghd creates the most technologically advanced hair tools in the world, which have become an essential part of the daily lives of hair stylists and consumers globally.

GHD

The brand has won over 500 beauty awards for its ground-breaking tools which deliver ultimate results without compromising on healthy-looking hair.

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Learn More About ghd At Our Website

5 | OUR BRANDS

OPI

Starting from dental products, growing into a standard in premium nail care, OPI has a colorful history.

Co-founded in Los Angeles by Suzi Weiss Fischmann, OPI shook up the 80’s lacquer game with iconically shaped bottles, high quality shades, and unique names with stories to tell.

Today, as the #1 salon brand worldwide, OPI is the go-to choice for professionals, loved by consumers, and a color staple in pop

OPI

culture nails.

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Learn More About OPI At Our Website

Click to Rinse & Repeat

PANTONE® 17-1230 Mocha Mousse

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