

CERTIFICATION PROGRAM







IntroLetter
TheWellaCertificationisacomprehensiveeducationprogramsetupin progressivetierstomakeyourlearningjourneydigestible,customizableand achievable,whereveryouareinyourprofessionalcareer. Thiswillprovideyouthecredentialsyouneedtostandoutfromthepack. Weofferavarietyofcertificationoptionsin10Craftjourneysand3levelsof expertise:Insider,Specialist,andExpert.
Togetmoreinformationandstartcollectingyourcertificationbadges,visit www.wellaed.comandbeginyourjourneytomastery!
CERTIFICATION PATH

EXPERT


EXPERTCERTIFICATIONS



—Wella Professionals Color & Lightener Discovery —Wella Professionals Care & Styling Discovery —Instagram 101 —Clairol Professional Discovery*
Wella Professionals Care & Styling Discovery
Instagram 101
Sebastian Discovery
Nioxin Discovery*
Wella Professionals Care & Styling Discovery
Nioxin Discovery
Sebastian Discovery
Instagram 101*

SPECIALISTCERTIFICATIONS

—Wella Professionals Color & Lightener Discovery
—Instagram 101
—Clairol Professional Discovery
—Wella colorcharm Discovery*
CREATIVECOLOR
—Wella Professionals Color & Lightener Discovery
—Clairol Professional Discovery
— Instagram 101
— Wella Colorcharm Discovery*
—Wella Professionals Care & Styling Discovery
— Nioxin Discovery — Sebastian Discovery — Instagram 101*
—Wella Professionals Care & Styling Discovery
— Nioxin Discovery — Sebastian Discovery — Instagram 101*


—Balayage Craft
—House of Tone
—Foiling Craft
—Platinum & Beyond
—The Artof Blonding with Clairol Professional*
— Color Melting
— Creative Coloring Outside The Box
—Wella Professionals Illuminage Craft
—Color Patterns IRL*
—Treatment Service Revolution
—Revive & Transform with Care
— Decode the Scalp
—Elevate Your Consultation*
Barbering III
SPECIALISTCERTIFICATIONS

Curl Basics
Curl Business
Instagram 101

— Curl Craft I — Curl Craft II — Curl Craft III — Curl Craft Barber*
TRENDS

—Wella Professionals Care & Styling Discovery — Instagram 101 — Sebastian Discovery — Nioxin Discovery*
—Wella Professionals Trend Movements
—Sebastian Creative Immersion
—#Trending Cut & Color
—Love Your Curls with Clairol Pro* — OPI Discovery — OPI Nail Treatments Discovery OPI Instagram 101
— Gel Color Craft — Powder Perfection Craft — Absolute Acrylics Craft — Nail Art Trends*
WellaColorExpert


INSIDER SPECIALIST

WellaColorInsider

TheColorInsiderSuiteisacollectionofon-demandseminarsbasedonproductknowledgeand foundationalexpertiseofourcolorbrands.Thesessionsareprerecorded,featuringoneofour artistsandbrokendownintobite-sizedchapters,allowingyoutomovethroughthematyour ownpaceandconvenience.

WELLAPROFESSIONALSCOLOR &LIGHTENER DISCOVERY
AProductknowledgeoverviewofWella ProfessionalsColorandLightener.Identify theappropriatecolorproductsforyourclients fromourcolorandlighteningportfolio.


WELLAPROFESSIONALSCARE &STYLING DISCOVERY
INSTAGRAM101

AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan.
AproductknowledgeoverviewofWella ProfessionalsCareandStylingrange.Identify therightproducts,regimenandservicesfor yourclients

CLAIROLPROFESSIONAL DISCOVERYElectiveClass
Anoverviewofourproductsand understandingofusageandbenefits.Learn howtoofferappropriatecolorservicestosuit yourclientsusingtheClairolProfessional portfolio.
WellaColorSpecialist

OurColorSpecialistSuitewillgiveyouallthetoolsyouneedtobecomeangreatcolorist. Youwillnavigatethrough3SeminarscoveringtheentireWellaprofessionalscolorportfolio, sharpenyourknowledgeonhairbiology,haircolorscience,consultation,communicationand refineyourtechnicalexpertiseinformulations,colorplacement,dimensionalcolortechniques,and colorcorrection.Youwillgettotakethetheoryintopracticewithhands-onworkshops. 20%offforseminarswhenpurchasedinonetransaction.

2days
ColorCraftIisthefirstinathree-partcolor seriesandprovidesknowledgeofWella Coloringasafoundationforreliableproblem solving.Thisseminartakesauniversal approachbytouchingonhair'sbiology, consultation,efficientformulationandefficient application.

920

2days
ColorCraftIIfocusesonlighteninghairto createdimensionandisthesecondseminarin ourthree-partColorCraftseries.Inthis seminar,you'llgainanunderstandingofthe fundamentalartofdimensionalcolorandlearn tocreatearangeoflooksrangingfromhighcontrasttosubtle. $920
COLORCRAFTIII
2days
ColorCraftIIIfocusesoncorrectivecolorandisthe finalseminarinourColorCraftseriesbeforeheading intoWellaColorExpert.Inthisseminar,we demonstratethatthekeytoadvancingyourskillsasa colorcorrectionspecialistisbeingabletoidentify whatcolorcorrectionisneededandhowto efficientlyandrealisticallysolveforhaircolor challenges.
COLORCRAFTIWellaColorExpert

JointheglobalcommunityofWellaProfessionalstopcoloristselevatingtheindustry imageandexpertise!Understandhowtoreachthehighestlevelofcolormastery,fortotal confidenceincreativityandclientsatisfactiontodriveyourcolorservicerevenues.
WELLACOLOREXPERT
4-6months

$3,500

WellaColorExpertisforthemostpassionatestylistsintheindustryandthoseofus whoalwayswanttolearnmore,andtolearnwhy.Thosewhowanttounderstand thesciencebehindwhatwedo,elevateourprofessionalismandseeadramatic increaseinourrevenue.
LearnhowtoreachthehighestlevelofcolorMastery,fortotalconfidencein creativityandclientsatisfactiontodriveyourcolorservicerevenues.
ThiscomprehensiveprogramusesWellaProfessionalsNEWrevolutionaryeducation methodology,forinteractiveandengagingteachinginspiredbythewaythehuman mindworksresultinginmoreeffective,memorableandactionablelearning.
Inthis4-6monthprogramyouwillexperience:
• Anindepthlookatthebiologyofthehairandscalp,PHofproducts,psychology ofcolor
• TheCommunicationSkillsneededtohavemeaningfulconsultationswithyour clientstodeliverperfectresults
• Inspirationaldemonstrationsandpracticalworkshopsonmodelsandmannequin heads
CutExpert



INSIDER SPECIALIST EXPERT
CutInsider

TheCutInsiderSeriesisacollectionofon-demandseminarsbasedonproductknowledgeand foundationalexpertiseofourcareandstylingportfolioalongwith anexplorationofInstagram. Thesessionsareprerecorded,featuringoneofourartistsandbrokendownintobite-sizedchapters, allowingyoutomovethroughthematyourownpaceandconvenience.


WELLAPROFESSIONALS CARE&STYLING DISCOVERY
90mins
AproductknowledgeoverviewofWella ProfessionalsCareandStylingrange.Identify therightproducts,regimenandservicesfor yourclients


SEBASTIANDISCOVERY
60mins
INSTAGRAM101

90mins
AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan.
Enableyourcreativitythrough understandingSebastianliquidtools andgainconfidenceinproperproduct recommendationsforyourclients.

NIOXINDISCOVERY ElectiveClass
60mins
Buildupyourknowledgeand understandingofscalpandhairhealth. Expandyourservicemenuandapproachto thinninghairexperiencingfragilehair, sensitivescalpandbreakage.
CutSpecialist

Stylistsaremostsatisfiedwhenaclientleavesthesalonwiththeperfectlook.Inordertoachievethat, agreatcutiscrucialforbringingstyleandcolortolife.OurCutSpecialistSerieswilltakeyouthrough adeepunderstandingofthebuildingblocksofhaircuttingtobuildyourconfidenceindesigningany haircutforyourgueststhroughtechniques,shapesandactions.Createwithpurposeandbackupyour instinctswithprofessionalmethodstodiscoversuitabilitybasedonyourclients’personalstyle. 20%offforseminarswhenpurchasedinonetransaction.

CUTCRAFTI
2days
CutCraftIfocusesonthefundamentalsof consultationsandtools,whilesharpening theknowledgeofshapesandactions. You willdeepdiveonlineandlayers whileexploringfaceshapesandfringes foreveryguest'ssuitability.

2days
BuildingonCutCraftI&II,CutCraftIII incorporatesfreeformcutting,the understandingofwetvs.drycutting,razorvs. scissorsandstylistswillpracticetheir knowledgeonlongandshorthaircuts.

CUT
CRAFTII
2days
BuildingonCutCraftI,CutCraftIIcompletes thetechniqueknowledgewithafocuson graduationandstartpracticinghowto combineline,layersandgraduationtocreate anyhaircutwithperfectsuitability.

SEBASTIANCREATIVEIMMERSION
2days
TheCreativeImmersionistheultimate Sebastianeducationexperiencedesignedtogo beyondtheclassicmethodologies,pushingthe boundarieswithourprincipalsofhairdesign.
CutExpert
Jointheglobalcommunityoftopstylistselevatingtheindustryimageandexpertise!

Understandhowtoreachthehighestlevelofcuttingmastery,fortotalconfidenceincreativity andclientsatisfactiontodriveyourcutservicerevenues.

$2,500
CUTEXPERT
5days
Thecombinationofprecisionandfreeformcuttingis atrueartofmastery.
Uncoverhowyoucanbeautifullyblendtwotypesof cuttingmethodologiestocreatetheperfectbalance ofsophisticationandcreativity.
Withthisknowledgethereisnohaircutthatyou won'thavetheconfidencetoexecutewith excellence.
ShowcaseallthatyouhavelearnedwithaSocial Mediafocusedphotoshoot.
StyleExpert



StyleInsider

TheStyleInsiderSeriesisacollectionofon-demandseminarsbasedonproductknowledgeand foundationalexpertiseofourcareandstylingportfolioalongwithanexplorationofInstagram.The sessionsareprerecorded,featuringoneofourartistsandbrokendownintobite-sizedchapters, allowingyoutomovethroughthematyourownpaceandconvenience.


WELLAPROFESSIONALS CARE&STYLINGDISCOVERY
90mins
AproductknowledgeoverviewofWella ProfessionalsCareandStylingrange.Identify therightproducts,regimenandservicesfor yourclients

NIOXINDISCOVERY
60mins
Buildupyourknowledgeand understandingofscalpandhairhealth. Expandyourservicemenuand approachtothinninghairexperiencing fragilehair,sensitivescalpandbreakage.


SEBASTIANDISCOVERY
60mins
Enableyourcreativitythroughunderstanding Sebastianliquidtoolsandgainconfidencein properproductrecommendationsforyour clients.

INSTAGRAM101
AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan.
StyleSpecialist

FromfoundationalBlowdrytechniquestoEditorialandCreativehairdesigns,ourStyle SpecialistSerieswillimmerseyouinthebuildingblocksofhairstyling. Youwilllearnthefundamentalsofhowtoworkwithhairasafabricandtochosetherighttools, techniquesandproductstoachieveanydesigntocreateyourfinishedlook. 20%offforseminarswhenpurchasedinonetransaction.
STYLECRAFTI
2days
InStyleCraftI,youwillbeimmersedinthe buildingblocksofstylingthatmakeupany design.Learnthefundamentals,startingwith preptofoundationalblowdrytechniquesand choosingtoolsdesignedtocreateyour finishedlook.


III
2days
Buildingonthefoundationalknowledgeof StyleCraftI&II,StyleCraftIIIexpandsfurther intotheworldofstyling,learningtocontrol thehairfabricandcreateclassichairstyles,as wellasmodernizethesetimelesslooks throughadditionalfinishingtechniques.

STYLECRAFTII
2days
BuildingonStyleCraftIandthestyling fundamentals,StyleCraftIIfocuseson transformingthehairfabricthroughuseof ironwork&theartofdressingtoexpandthe rangeofshape&textureineverystyle.
SEBASTIAN

2days
TheCreativeImmersionistheultimate Sebastianeducationexperiencedesignedto gobeyondtheclassicmethodologies pushingtheboundarieswithourprincipals ofhairdesign.
StyleExpert
JointheglobalcommunityofTopStylistselevatingtheindustryimageandexpertise!

UnderstandhowtoreachthehighestlevelofStylingmastery,fortotalconfidenceincreativity andclientsatisfactiontodriveyourStylingservicerevenues.

$2,500
STYLE EXPERT
5days
IntheStyleExpertseminar, youwilllearnthechemistryandphysiologyofhair tobetterunderstandwhyandhowhairstyleswork.
Youwillexploreallthetoolsneededtocreatea beautifullookandwhentousethem.
Principlesandelementsofdesignareabigfocuson allfivedays.
Youreyeswillbetrainedonwhattolookforinan imagetomakeitsuccessful.
Anotherfocusismoodboardingandreversemood boarding.
Whenyouunderstandhowanimagewascreated, itismucheasiertothencreateyourown.
Onthefinalday,allstylistswillhavetheopportunity toshootalook,showcasingeverythingtheyhave learnedthroughoutthisseriesofseminars.
BlondingSpecialist

INSIDER
On-Demand
WellaProfessionalsColor &LightenerDiscovery
ClairolProfessional Discovery
Instagram101
WellaColorcharm Discovery*

SPECIALIST
VirtualorFace2Face
BalayageCraft
HouseOfTone
FoilingCraft
Platinum&Beyond
TheartofBlondingwith Clairol Professional
*Elective
BlondingInsider

TheBlondingInsiderSuiteisacollectionofon-demandseminarsbasedonproduct knowledgeandfoundationalexpertiseofourcolorbrands.Thesessionsareprerecorded, featuringoneofourartistsandbrokendownintobite-sizedchapters,allowingyoutomove throughthematyourownpaceandconvenience.

WELLAPROFESSIONALSCOLOR& LIGHTENERDISCOVERY
90mins
AProductknowledgeoverviewofWella ProfessionalsColorandLighteners.Identify theappropriatecolorproductsforyourclients fromourcolorandlighteningportfolio

CLAIROLPROFESSIONALDISCOVERY
60mins
Anoverviewofourproductsandunderstanding ofusageandbenefits.Learnhowtooffer appropriatecolorservicestosuityourclients usingtheClairolProfessionalportfolio.
INSTAGRAM101

90mins
AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan

WELLA COLORCHARMDISCOVERY ElectiveClass
60mins
Throughoutthisseminar,youwillgetto discoverourportfolioofproductswithreal-time answersfromourprofessionalexpertssothat youcanachievetheperfecthaircolorwith confidence.
BlondingSpecialist

Blondeisoneofthemostsoughtaftercolorsandclientsaskingtobeblondenevergoesoutofstyle. Creatingabeautifulshadeofblondetakestimeandexpertiseandrequirestheproperknowledgeon howtoovercometherealityofin-salonbarrierssuchascorrectiveandconditionissues. OurBlondingSpecialistSerieswillgiveyouthe knowledge,toolsandtechniquesyouneedtoachieve perfectblondeswithagreaterunderstandingofthescienceandtheservicesyoucanofferyourclients. 20%offforseminarswhenpurchasedinonetransaction.

BALAYAGECRAFT
2days
Thisseminarhasbeendevelopedtoequip coloristswithwhattheyneedtomastertheart ofbalayage.Learntheartofcustomized dimensionallooks,fromflowingshimmering color,tosofteningregrowth,toblendinghair backtonaturalcolor.
PLATINUM&BEYOND
2days

Inthisseminaryou'lllearneverythingyouneed toachieveaneven,longlastingresultwhile maintainingthehealthofthehair.Thisseminar includesdemonstration&handsonworkshops coveringthoroughconsultation,correction techniques,propertoningandsomuchmore

HOUSEOFTONE

1day
Inthisseminar,youwilllearnhowtofinishall yourblondeserviceswiththeperfecttoner. Fromsoftglossingtotransformativetoning youwillgaintheexpertisetochoosetheright productfortherightresult.
FOILINGCRAFT
1day
Gainconfidenceinselectingfoilingasyour applicationmethod,understandfoiling placement,andlearnthebenefitsofusingfoiling tocreatedimensionalcolor,masteralldimensions ofhighlights,babylightsandcontouring.
BlondingSpecialist Cont...


1day
Learnhowtocreatethebestblondeforanybody, usingClairolProfessionalBW2+.
Inthisseminaryouwilllearntipsandtrickstocreating modernblondeshades,everythingfromcaramelto platinum.Thisseminarincludesdemonstration& hands-onactivitiesfromconsultationandcorrection techniquestopropertoningandsomuchmore. $520
THEARTOFBLONDINGWITH CLAIROLPROFESSIONAL
ElectiveClass
CreativeColorSpecialist


INSIDER SPECIALIST
On-Demand
WellaProfessionalsColor& LightenerDiscovery
ClairolProfessional Discovery
Instagram101
WellaColorcharm Discovery*
VirtualorFace2Face
WellaProfessionals IlluminageCraft
CreativeColoring OutsidetheBox
ColorMelting
ColorPatternIRL* *Elective
CreativeColorInsider

TheCreativeColorInsiderSuiteisacollectionofon-demandseminarsbasedonproduct knowledgeandfoundationalexpertiseofourcolorbrands.Thesessionsareprerecorded, featuringoneofourartistsandbrokendownintobite-sizedchapters,allowingyoutomove throughthematyourownpaceandconvenience.

WELLAPROFESSIONALSCOLOR &LIGHTENERDISCOVERY
90mins
AProductknowledgeoverviewofWella ProfessionalsColorandLighteners.Identify theappropriatecolorproductsforyourclients fromourcolorandlighteningportfolio.

60mins
INSTAGRAM101

90mins
AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan
Anoverviewofourproductsandunderstanding ofusageandbenefits.Learnhowtooffer appropriatecolorservicestosuityourclients usingtheClairolProfessionalportfolio. CLAIROLPROFESSIONAL

WELLACOLORCHARMDISCOVERY ElectiveClass
60mins
Throughoutthisseminar,youwillgettodiscover ourportfolioofproductsfromourprofessional expertssothatyoucanachievetheperfect haircolorwithconfidence!
CreativeColorSpecialist

Doyouwanttolearntopainthairlikeanartistpaintsonacanvas?Looknofurther,ourCreative ColorSpecialistSeriesisforyou!Thissuiteofseminarswillunleashyourimaginationlikenever beforetocreateunique,editorialtones...andmaybeyournextcolorsignature!You’lldiscover colortechniquesandplacementsinadifferentlight,allowingyoutoconceivenew,bespokecolor foryourclients.
20%offforseminarswhenpurchasedinonetransaction.

COLORMELTING
3hours
Understandtheinsandoutsof techniquessuchassmudging,color meltingandrootshadows.You'lleasily understandhowtoincorporatethese techniquesinyourworkbehindthechair.

ILLUMINAGECRAFT
2days
Learntocreateseamlesslybold,sophisticated, andilluminatedface-framingblondes.Thislook varieswithribbonsoflightnessandadeeper rootshadowformorecontrast.Greatforthose thatareseekingmorelightnessandblonde clarity.

CREATIVECOLORING OUTSIDETHEBOX
1day
ACreativeColorClasstoexploreyourcreative vision while learning modern color techniques for self-expression through bold haircolor.

COLORPATTERNIRL ElectiveClass
3Hours
Learnhowtocustomizecolorplacementforeach ofyourclients.Usesectioning,shapesandpatterns tocreateuniqueyetsalonfriendlylooksforInReal Life.Thelookstaughtinthisclasswillbeinfluenced bytheplacementsofpopularhaircolor.
BarberSpecialist

INSIDER

SPECIALIST
On-Demand
WellaProfessionalsCare &StylingDiscovery
SebastianDiscovery
NioxinDiscovery
Instagram101*
VirtualorFace2Face
BarberingI
BarberingII
BarberingIII
BarberInsider

TheBarberInsiderSeriesisacollectionofon-demandseminarsbasedonproductknowledgeand foundationalexpertiseofourcareandstylingportfolioalongwith anexplorationofInstagram. Thesessionsareprerecorded,featuringoneofourartistsandbrokendownintobite-sizedchapters, allowingyoutomovethroughthematyourownpaceandconvenience.


WELLAPROFESSIONALS CARE&STYLINGDISCOVERY
90mins
AproductknowledgeoverviewofWella ProfessionalsCareandStylingrange.Identify therightproducts,regimenandservicesfor yourclients.


SEBASTIANDISCOVERY
60mins
Enableyourcreativitythrough understandingSebastianliquidtools andgainconfidenceinproperproduct recommendationsforyourclients.

NIOXINDISCOVERY
60mins
Buildupyourknowledgeand understandingofscalpandhairhealth. Expandyourservicemenuandapproachto thinninghairexperiencingfragilehair, sensitivescalpandbreakage.

AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan.
BarberSpecialist

Menareknowntobesomeofthemostloyalguestsinthesalonandmoreandmoremenexpect theirstyliststobeabletoprovidethebestgroomingservices. OurBarberSpecialistSeriescovers allyourneedstoexpandyourservicemenuandcatereffectivelytoyourmaleclientsandwith takeyouthroughadeepdiveontools,services,consultationswithtechnicalhands-onworkshops soyoucanconfidentlygrowyourbusinessandmaleclientele. 20%offforseminarswhenpurchasedinonetransaction.
920
BARBERINGI

2days
Agreatintroductiontotheworldofbarbering. YouwillacquireanunderstandingofBarbering tools,consultationoverview,andthefoundation ofclipperfades: abreakdownofdifferenttypes ofclippers,trimmers,boxshavervs.straight razor,combs,andhowtoproperlysanitizethem.

920
BARBERINGII
2days
Afocusonclipperfadewithmetalbladesand plasticguards,anin-depthknowledge betweenfadingthickhairvs.finehair,dark hairvsblondehair,differenthairtexturesand curlpatterns,andadetailedoverviewofhead andfaceshape.
BARBERINGIII
2days
$920

Learnhowtogrowyourserviceticketthrough refreshercuts,facialgrooming,contouring, detailing,andretailingproductsforathome maintenance.Thisseminarfocusesonhowto elevatetheexperienceforyourmaleclient.
CareSpecialist


INSIDER SPECIALIST
On-Demand
WellaProfessionals Care&StylingDiscovery
SebastianDiscovery
NioxinDiscovery
Instagram101*
VirtualorFace2Face
Revive&Transform WithCare
TreatmentService Revolution
DecodeTheScalp
ElevateYour consultation*
*
CareInsider

TheCareInsiderSeriesisacollectionofon-demandseminarsbasedonproductknowledgeand foundationalexpertiseofourWellaProfessionals,NioxinandSebastianbrands.Thesessionsare prerecorded,featuringoneofourartistsandbrokendownintobite-sizedchapters,allowingyouto movethroughthematyourownpaceandconvenience.


WELLAPROFESSIONALSCARE &STYLINGDISCOVERY
90mins
AproductknowledgeoverviewofWella ProfessionalsCareandStylingrange.Identify therightproducts,regimensandservicesfor yourclients.

NIOXINDISCOVERY
60mins
Buildupyourknowledgeand understandingofscalpandhairhealth. Expandyourservicemenuandapproachto thinninghairexperiencingfragilehair, sensitivescalpandbreakage.


SEBASTIANDISCOVERY
60mins
Enableyourcreativitythroughunderstanding Sebastianliquidtoolsandgainconfidencein properproductrecommendationsforyour clients.
INSTAGRAM101
Elective
Class

90mins
AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan
CareSpecialist

Everyonewantshealthyhairbutgreatlookinghairdoesn'tjusthappenanditallstartswithahealthy scalp!InourCareSpecialistSeries,youwilllearntheinsandoutsofhealthyhairandscalpandbe abletoexpandyourservicemenutobuildyourbusiness.Fromin-salonservicestoat-home maintenance,youwillbeabletoidentifytherightregimenstorestoreyourclient'shairtoperfect health.
20%offforseminarswhenpurchasedinonetransaction.


REVIVE&TRANSFORMWITHCARE
2days
DiscoverNEWColorFreshMasksinthis immersivehands-onseminar.Understand howtobringColorFreshMaskstolifewithinsalonservicesandretailopportunitiesto provideyourclientscolorandconditioningin oneeasystep.

Reviewthinninghairconcerns,scalpcondition andanatomy,andscalpfacts.Reviewcommon misconceptionsaboutscalphealthandlearn howtoworktogethertodeterminescalp solutionsintheNIOXINportfolio.
TREATMENTSERVICEREVOLUTION
2days
Learnhowtoimproveyourclients'hairwithcare services.Identifytheconditionofthehairand whichservicewillwillbestmeettheirneeds. Understandhowtoperformeachserviceand teachyourclienthowtomaintainorimprovethe conditionoftheirhairathome.

Inthisvirtualseminar,wewilltakeyouthrough everythingyouneedtoknowtoconducta thoroughandsuccessfulconsultationwith yourclients.
TrendSpecialist


INSIDER SPECIALIST
On-Demand
WellaProfessionals
Care&Styling Discovery
SebastianDiscovery
Instagram101
NioxinDiscovery*
VirtualorFace2Face
WellaProfessionals TrendMovement
Sebastian CreativeImmersion
#Trending Cut&Color
LoveYourCurls withClairolPro*
*
TrendInsider

TheTrendInsiderSeriesisacollectionofon-demandseminarsbasedonproductandfoundational knowledgeofourcareandstylingportfolioalongwith anexplorationofInstagram.The sessionsareprerecorded,featuringoneofourartistsandbrokendownintobite-sizedchapters, allowingyoutomovethroughthematyourownpaceandconvenience.


WELLAPROFESSIONALS CARE&STYLINGDISCOVERY
90mins
AproductknowledgeoverviewofWella ProfessionalsCareandStylingrange.Identify therightproducts,regimenandservicesfor yourclients.


SEBASTIANDISCOVERY
60mins
Enableyourcreativitythroughunderstanding Sebastianliquidtoolsandgainconfidencein properproductrecommendationsforyour clients.
INSTAGRAM101

90mins
AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan.

NIOXINDISCOVERY ElectiveClass
60mins
Buildupyourknowledgeand understandingofscalpandhairhealth. Expandyourservicemenuandapproachto thinninghairexperiencingfragilehair, sensitivescalpandbreakage.
TrendSpecialist

Whatisthefirstquestionyourclientsask?Whatisnew? Ifyouwanttokeepyourfingeronthepulseofwhat'strendingandbeintheknow,we'vegot youcovered!InthisTrendSpecialistSeries,wedotheworkforyouandidentifythebiggest trendsinhaircuts,colors,andstylessoyouneverhavetoguess.Theseseminarsareupdatedas quicklyasthetrendschangetoalwaysgiveyouthelatestmovements. 20%offforseminarswhenpurchasedinonetransaction.

WELLAPROFESSIONALS TRENDMOVEMENT
2days
Discoverthelatesttechniquesand servicesbyWellaProfessionals inspiredbytrendsfromaroundthe world.

1day
Giveyourclientswhatthey'reaskingforwith thelatest#trendingcut&color.Throughlive demonstration&ahandsonworkshop,you'll learnhowtocombinecuts&colorsofthe momentforahighimpacttotallook.
SEBASTIANCREATIVE IMMERSION
2days

TheCreativeImmersionistheultimateSebastian educationexperiencedesignedtogobeyond theclassicmethodologiespushingthe boundarieswithourprincipalsofhairdesign.
LOVEYOURCURLSwithCLAIROLPRO ElectiveClass
2days
Trendingeasy-to-createcolortechniquesfor Wavy/CurlyHairofalllengthsandtypes.Join oneofourTopArtistsfortipsandtricksthatwill ensureyourclientskeepcomingbackformore!

CurlSpecialist


INSIDER SPECIALIST
On-Demand
CurlBasics
CurlBusiness Instagram101
VirtualorFace2Face
CurlCraftI CurlCraftII CurlCraftIII CurlCraftBarber*CurlInsider

TheCurlInsiderSeriesisacollectionofon-demandseminarsbasedonfoundationalexpertiseof CurlBasicsalongwith anexplorationofInstagramtopromoteyourprofessionalexpertise.The sessionsareprerecorded,featuringoneofourartistsandbrokendownintobite-sizedchapters, allowingyoutomovethroughthematyourownpaceandconvenience.

CURLBASICS
60mins
Thisvirtualseminarwillguideyouthrough thehistoryofcurlsandtheirorigin,provide thebasicsofcurlyhair,suchasthedifferent typesofcurlsandcoils,anddiscussproper consultationtechniques.


CURLBUSINESS
60mins
BuildingonCurlCraftVirtualI,this seminar willguideyouthroughfunactivitiesand challengingdiscussionstohelpyou understandhowtogrowyourbusiness.
INSTAGRAM101
90mins
AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelopyour entireInstagramplan.
CurlSpecialist

Withanestimated65%oftheU.Spopulationhavingcurly,coily,orwavyhair,menandwomenare embracingtheirnaturalhair!
TheCurlCraftSpecialistSeriesgiveyouthetoolsandknowledgeyouneedtotakeyourskillsto thenextlevelandserveeveryguestwalkingthroughyourdoors.YouwilldeepdiveintoCurl Basics,Consultation,Dos&Don’tsandacquireallthetechnicalskills tocare,color,cut,andstyle allcurlsandcoils. 20%offforseminarswhenpurchasedinonetransaction.

CURLCRAFTI
1day
TheCurlCraftIseminarwillcoverfoundational curlconcepts,suchashairstructure,curltypes, andproperterminology.Youwilllearnhowto executeproperhaircleansing,caretreatment andat-hometechniques.

TheCurlCraftIIISeminarwillcoverbasic ProtectiveStylesconceptssuchas consultation,typesofprotectivestyles,and properterminology.Youwilllearnhowto executepropertwo-strandtwists,flattwists, on-scalpbraids,andknotlessbraids.

CURLCRAFTII
2days
InCurlCraftII,wewillcoverhowtoapproach andachievepropercoloring,cutting,andstyling techniquesforyourcurly-hairedclient’sthatwill keepthemcomingbackwithconfidence!

CURLCRAFT
ElectiveClass
CurlCraftBarbercoversallthingsbarbering& Grooming(history,tools,cuttingandgrooming theory,consultation,andchair-sidemanner) withattentiontoclientswithcurlyandcoilyhair, includingahandsonworkshop.
NailSpecialist

INSIDER
On-Demand
OPIDiscovery OPINailTreatments Discovery
OPIInstagram101

SPECIALIST
VirtualorFace2Face
GelColorCraft
PowderPerfectionCraft
AbsoluteAcrylicsCraft
NailArtTechniques* *Elective
NailInsider

TheNailInsiderSeriesisaCollectionofon-demandseminarsbasedonproductknowledgeand foundationalexpertiseoftheOPIbrand.Thesessionsareprerecorded,featuringoneofourartists andbrokendownintobite-sizedchapters,allowingyoutomovethroughthematyourownpaceand convenience.
OPI

90mins
AproductknowledgeoverviewofOPI.Help identifytheappropriatenailproductforyour clientsfromallofourprofessionalsystems. Throughouttheseminaryoucanyoucanask questionstoourprofessionalexperts!


OPINAILTREATMENTSDISCOVERY
60mins
Nowmorethanever,it’simportanttomake sureyouandyourclientsstaysafeandhealthy throughyoursanitationanddisinfection protocols.Thisseminarwillcovertheimpactof germs,levelsofdecontamination,and protectivemeasuresyoucanimplementin yoursalon.Learnhowtokeepyouandyour clientssafewithOPI’stopsanitationproducts andin-salonservicerecommendations.
OPIINSTAGRAM101
60mins
Ifyou’relookingtobuildyourclientele,aneducator tryingtofillyourclassrooms,orasalonowner seekingtosupportyouremployeestogrowthesalon business,thisclassisdesignedtodevelopyourentire Instagramplan.Throughouttheseminaryoucanyou canaskquestionstoourprofessionalexperts!
NailSpecialist

WithOPI,ColorIsTheAnswer! InourNailSpecialistSeries,youwilllearnaboutalloftheOPI professionalproductsandservicesyoucanoffertoyourclientsforlonglastingandalways perfectnails.FromourreliableGelColortoPowderPerfectionsystemsandshow-stopping AbsoluteAcrylicsdrama,youwillbeabletoofferunlimitednaildesignoptionsandaddtoyour servicemenu.
20%offforseminarspurchasedasaSuite.

LearnwhatmakestheOPIGelColorline uniqueandgainconfidencerecommendinga gelpolishregimentomeetyourclient'sneeds basedontheirnailtypeandlifestyle.
POWDERPERFECTIONCRAFT

LearnthebenefitsofOPIPowderPerfectionand whyclientscravethisquickenhancement systemwithbuilt-incolor,strengthand durability.Discoverthetipsandtricksthatwill makeyourservicesstandoutamongtherest. ABSOLUTEACRYLICSCRAFT

Clientsarecravingnailswithaddedlength anddramaticshapes.DiscoverhowOPI's AbsoluteAcrylicsystemcanhelpyouoffer clientstailoredenhancementsthrough thishands-onworkshop.
NAILARTTECHNIQUES

DiscoverDESIGNSCAPE-thesystematic approachthathelpsyoumasterandmarketnail artservicesandgiveyourclientsshowstopping nailsthroughthishands-onNailArtTrendsclass featuringlooksfromourlatestcollections.
WeSupport
WELLASTUDIO
Whetheryourgoalistoimprove fundamentalskills,learnanew techniqueorGROWYOUR BUSINESS,ourworld-renowed studioteamsaretheperfect partnertohelpyouachievethose goalsandfosterasenseof communityintheindustry.
WELLAREWARDS
A programdesignedto rewardourloyalcustomers. We’recommittedtodrivingthe successofourhairdressers.
OURAPP
OurWellaCompany app complementsour industry-leadingface-to-face trainingprogramswith educationatyourfingerprints. Designedforlicensed professionals,youhaveaccess toallofoureducationcontent forhairandnails.
SCHOOL PARTNERS
Togetherwthafoundation ofeducation,Wella partnerswithschoolsto elevatetheindustry.Wella partnerswithschoolsofall sizestoacceleratethe futureofourindustry,one studentatatime.
ARMYOF EDUCATORS
WithWella,ahelpinghandis neveroutofreach.Take advantageoftrainingand supportofferedbyourteam ofNorthAmerican educators.
BUSINESS EDUCATION
Wehavecarefullyselected businesspartnersinthe salonindustrywhoare specialistsatwhattheydo.


WELLASTUDIOLOSANGELES
Whetheryourgoalistoimprovefundamentalskills,learn anewtechniqueorgrowyourbusiness,TheWella Studiosareworld-classtrainingdestinations,dedicatedto providingthebestinbeautyeducation.
Ledbyourindustry-recognizedSignatureArtistsand offeredyear-round,theStudioprovidespersonal, transformationallearningexperiencestohelpyou achievegoalsandfosterasenseofcommunityinthe industry.
Situatedonover20acres,ourCalabasascampusishome tobothourWellaCompanyNorthAmericaheadquarters andourLosAngelesStudio,makingittheperfectplace foryoureducationretreat.
ImmerseyourselfinallthatLosAngeleshastoofferand enjoyeducationwhereit'salways75degreesand sunny!








EDUCATION
Wearedrivenbyempoweringbeauty professionalswitheducationthat unleashespotential,sparkscreativityand supportsaspirations.
Wedothiswithexceptionaleducationand authenticpersonalrelationshipsthatbring togetheracommunityunitedbythe passionforourcraft.
Together,wecanshapeourbeauty industry.
