Wella Certification Program 2024

Page 1

CERTIFICATION PROGRAM

INSIDER | SPECIALIST | EXPERT

IntroLetter

TheWellaCertificationisacomprehensiveeducationprogramsetupin progressivetierstomakeyourlearningjourneydigestible,customizableand achievable,whereveryouareinyourprofessionalcareer. Thiswillprovideyouthecredentialsyouneedtostandoutfromthepack. Weofferavarietyofcertificationoptionsin10Craftjourneysand3levelsof expertise:Insider,Specialist,andExpert.

Togetmoreinformationandstartcollectingyourcertificationbadges,visit www.wellaed.comandbeginyourjourneytomastery!

CERTIFICATION PATH

EXPERT

FacetoFace Creative&ExpertCraft SPECIALIST Virtual&FacetoFace TechnicalCraft INSIDER On-Demand. FoundationalProductKnowledge 1 2 3
4 7 11 TABLE OF contents Certification Path 15 Blonding Specialist CreativeColor Specialist 29 Trend Specialist 41 Nail Specialist Cut Expert Barber Specialist 32 Care Specialist We Support Style Expert 38 23 WellaColor Expert 19 26 Curl Specialist 35

EXPERTCERTIFICATIONS

—Wella Professionals Color & Lightener Discovery —Wella Professionals Care & Styling Discovery —Instagram 101 —Clairol Professional Discovery*

Wella Professionals Care & Styling Discovery

Instagram 101

Sebastian Discovery

Nioxin Discovery*

Wella Professionals Care & Styling Discovery

Nioxin Discovery

Sebastian Discovery

Instagram 101*

INSIDER FOUNDATIONAL KNOWLEDGE1 SPECIALIST CRAFT & TECHNICAL SPECIALTY2 EXPERT CREATIVE CRAFT EXPERTISE3
Wella
Expert COLOR — Style
I — Style Craft
— Style Craft
— Sebastian Creative Immersion* Style Expert STYLE
Color
Craft
II
III
— Cut
— Cut
— Cut
— Sebastian
Cut Expert CUT
STAY IN TOUCH WITH US AT WELLAED.COM *Elective Class 1On-Demand Classes 2Virtual & Face-to-Face Classes 3In Studio Classes — Color Craft I — Color Craft
— Color Craft III
Craft I
Craft II
Craft III
Creative Immersion
II

SPECIALISTCERTIFICATIONS

—Wella Professionals Color & Lightener Discovery

—Instagram 101

—Clairol Professional Discovery

—Wella colorcharm Discovery*

CREATIVECOLOR

—Wella Professionals Color & Lightener Discovery

—Clairol Professional Discovery

— Instagram 101

— Wella Colorcharm Discovery*

—Wella Professionals Care & Styling Discovery

— Nioxin Discovery — Sebastian Discovery — Instagram 101*

—Wella Professionals Care & Styling Discovery

— Nioxin Discovery — Sebastian Discovery — Instagram 101*

—Balayage Craft

—House of Tone

—Foiling Craft

—Platinum & Beyond

—The Artof Blonding with Clairol Professional*

— Color Melting

— Creative Coloring Outside The Box

—Wella Professionals Illuminage Craft

—Color Patterns IRL*

—Treatment Service Revolution

—Revive & Transform with Care

— Decode the Scalp

—Elevate Your Consultation*

Barbering III

BLONDING
FOUNDATIONAL KNOWLEDGE1 SPECIALIST CRAFT & TECHNICAL SPECIALTY
INSIDER
2
CARE BARBER
STAY IN TOUCH WITH US AT WELLAED.COM *Elective Class 1On-Demand Classes 2Virtual & Face-to-Face Classes 3In Studio Classes
Barbering I
Barbering II

SPECIALISTCERTIFICATIONS

Curl Basics

Curl Business

Instagram 101

— Curl Craft I — Curl Craft II — Curl Craft III — Curl Craft Barber*

TRENDS

—Wella Professionals Care & Styling Discovery — Instagram 101 — Sebastian Discovery — Nioxin Discovery*

—Wella Professionals Trend Movements

—Sebastian Creative Immersion

—#Trending Cut & Color

—Love Your Curls with Clairol Pro* — OPI Discovery — OPI Nail Treatments Discovery OPI Instagram 101

— Gel Color Craft — Powder Perfection Craft — Absolute Acrylics Craft — Nail Art Trends*

SPECIALIST CRAFT
CURL
INSIDER FOUNDATIONAL
& TECHNICAL SPECIALTY2
KNOWLEDGE1
NAILS STAY IN TOUCH WITH US AT WELLAED.COM *Elective Class 1On-Demand Classes 2Virtual & Face-to-Face Classes 3In Studio Classes

WellaColorExpert

INSIDER SPECIALIST

Wella
Wella
Instagram101 Clairol
ProfessionalsColor& LightenerDiscovery
ProfessionalsCare& StylingDiscovery
Professional Discovery* WellaColorExpert
ColorCraftI ColorCraftII ColorCraftIII
On-Demand VirtualorFace2Face Face2Face *Electiveclass
EXPERT

WellaColorInsider

TheColorInsiderSuiteisacollectionofon-demandseminarsbasedonproductknowledgeand foundationalexpertiseofourcolorbrands.Thesessionsareprerecorded,featuringoneofour artistsandbrokendownintobite-sizedchapters,allowingyoutomovethroughthematyour ownpaceandconvenience.

WELLAPROFESSIONALSCOLOR &LIGHTENER DISCOVERY

AProductknowledgeoverviewofWella ProfessionalsColorandLightener.Identify theappropriatecolorproductsforyourclients fromourcolorandlighteningportfolio.

WELLAPROFESSIONALSCARE &STYLING DISCOVERY

INSTAGRAM101

AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan.

AproductknowledgeoverviewofWella ProfessionalsCareandStylingrange.Identify therightproducts,regimenandservicesfor yourclients

CLAIROLPROFESSIONAL DISCOVERYElectiveClass

Anoverviewofourproductsand understandingofusageandbenefits.Learn howtoofferappropriatecolorservicestosuit yourclientsusingtheClairolProfessional portfolio.

90
mins
 90mins
$75Value
90mins
 60mins
$75Value $75Value $75Value

WellaColorSpecialist

OurColorSpecialistSuitewillgiveyouallthetoolsyouneedtobecomeangreatcolorist. Youwillnavigatethrough3SeminarscoveringtheentireWellaprofessionalscolorportfolio, sharpenyourknowledgeonhairbiology,haircolorscience,consultation,communicationand refineyourtechnicalexpertiseinformulations,colorplacement,dimensionalcolortechniques,and colorcorrection.Youwillgettotakethetheoryintopracticewithhands-onworkshops. 20%offforseminarswhenpurchasedinonetransaction.

 2days

ColorCraftIisthefirstinathree-partcolor seriesandprovidesknowledgeofWella Coloringasafoundationforreliableproblem solving.Thisseminartakesauniversal approachbytouchingonhair'sbiology, consultation,efficientformulationandefficient application.

920

2days

ColorCraftIIfocusesonlighteninghairto createdimensionandisthesecondseminarin ourthree-partColorCraftseries.Inthis seminar,you'llgainanunderstandingofthe fundamentalartofdimensionalcolorandlearn tocreatearangeoflooksrangingfromhighcontrasttosubtle. $920

COLORCRAFTIII

 2days

ColorCraftIIIfocusesoncorrectivecolorandisthe finalseminarinourColorCraftseriesbeforeheading intoWellaColorExpert.Inthisseminar,we demonstratethatthekeytoadvancingyourskillsasa colorcorrectionspecialistisbeingabletoidentify whatcolorcorrectionisneededandhowto efficientlyandrealisticallysolveforhaircolor challenges.

COLORCRAFTI
$
920
COLORCRAFTII
$

WellaColorExpert

JointheglobalcommunityofWellaProfessionalstopcoloristselevatingtheindustry imageandexpertise!Understandhowtoreachthehighestlevelofcolormastery,fortotal confidenceincreativityandclientsatisfactiontodriveyourcolorservicerevenues.

WELLACOLOREXPERT

 4-6months

$3,500

WellaColorExpertisforthemostpassionatestylistsintheindustryandthoseofus whoalwayswanttolearnmore,andtolearnwhy.Thosewhowanttounderstand thesciencebehindwhatwedo,elevateourprofessionalismandseeadramatic increaseinourrevenue.

LearnhowtoreachthehighestlevelofcolorMastery,fortotalconfidencein creativityandclientsatisfactiontodriveyourcolorservicerevenues.

ThiscomprehensiveprogramusesWellaProfessionalsNEWrevolutionaryeducation methodology,forinteractiveandengagingteachinginspiredbythewaythehuman mindworksresultinginmoreeffective,memorableandactionablelearning.

Inthis4-6monthprogramyouwillexperience:

• Anindepthlookatthebiologyofthehairandscalp,PHofproducts,psychology ofcolor

• TheCommunicationSkillsneededtohavemeaningfulconsultationswithyour clientstodeliverperfectresults

• Inspirationaldemonstrationsandpracticalworkshopsonmodelsandmannequin heads

CutExpert

INSIDER SPECIALIST EXPERT

On-Demand VirtualorFace2Face CutExpert Face2Face
CutCraftI CutCraftII
Sebastian
*Electiveclass
CutCraftIII
CreativeImmersion*
WellaProfessionals Care&StylingDiscovery SebastianDiscovery Instagram101 NioxinDiscovery*

CutInsider

TheCutInsiderSeriesisacollectionofon-demandseminarsbasedonproductknowledgeand foundationalexpertiseofourcareandstylingportfolioalongwith anexplorationofInstagram. Thesessionsareprerecorded,featuringoneofourartistsandbrokendownintobite-sizedchapters, allowingyoutomovethroughthematyourownpaceandconvenience.

WELLAPROFESSIONALS CARE&STYLING DISCOVERY

 90mins

AproductknowledgeoverviewofWella ProfessionalsCareandStylingrange.Identify therightproducts,regimenandservicesfor yourclients

SEBASTIANDISCOVERY

 60mins

INSTAGRAM101

 90mins

AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan.

Enableyourcreativitythrough understandingSebastianliquidtools andgainconfidenceinproperproduct recommendationsforyourclients.

NIOXINDISCOVERY ElectiveClass

 60mins

Buildupyourknowledgeand understandingofscalpandhairhealth. Expandyourservicemenuandapproachto thinninghairexperiencingfragilehair, sensitivescalpandbreakage.

$75Value $75Value $75Value $75Value

CutSpecialist

Stylistsaremostsatisfiedwhenaclientleavesthesalonwiththeperfectlook.Inordertoachievethat, agreatcutiscrucialforbringingstyleandcolortolife.OurCutSpecialistSerieswilltakeyouthrough adeepunderstandingofthebuildingblocksofhaircuttingtobuildyourconfidenceindesigningany haircutforyourgueststhroughtechniques,shapesandactions.Createwithpurposeandbackupyour instinctswithprofessionalmethodstodiscoversuitabilitybasedonyourclients’personalstyle. 20%offforseminarswhenpurchasedinonetransaction.

CUTCRAFTI

 2days

CutCraftIfocusesonthefundamentalsof consultationsandtools,whilesharpening theknowledgeofshapesandactions. You willdeepdiveonlineandlayers whileexploringfaceshapesandfringes foreveryguest'ssuitability.

2days

BuildingonCutCraftI&II,CutCraftIII incorporatesfreeformcutting,the understandingofwetvs.drycutting,razorvs. scissorsandstylistswillpracticetheir knowledgeonlongandshorthaircuts.

CUT

CRAFTII

2days

BuildingonCutCraftI,CutCraftIIcompletes thetechniqueknowledgewithafocuson graduationandstartpracticinghowto combineline,layersandgraduationtocreate anyhaircutwithperfectsuitability.

SEBASTIANCREATIVEIMMERSION

2days

TheCreativeImmersionistheultimate Sebastianeducationexperiencedesignedtogo beyondtheclassicmethodologies,pushingthe boundarieswithourprincipalsofhairdesign.

$920
$920
$920
Elective
CUTCRAFTIII
Class
$920

CutExpert

Jointheglobalcommunityoftopstylistselevatingtheindustryimageandexpertise!

Understandhowtoreachthehighestlevelofcuttingmastery,fortotalconfidenceincreativity andclientsatisfactiontodriveyourcutservicerevenues.

$2,500

CUTEXPERT

 5days

Thecombinationofprecisionandfreeformcuttingis atrueartofmastery.

Uncoverhowyoucanbeautifullyblendtwotypesof cuttingmethodologiestocreatetheperfectbalance ofsophisticationandcreativity.

Withthisknowledgethereisnohaircutthatyou won'thavetheconfidencetoexecutewith excellence.

ShowcaseallthatyouhavelearnedwithaSocial Mediafocusedphotoshoot.

StyleExpert

On-Demand VirtualorFace2Face StyleExpert Face2Face
SPECIALIST EXPERT *Electiveclass WellaProfessionals Care&StylingDiscovery SebastianDiscovery NioxinDiscovery Instagram101* StyleCraftI StyleCraftII StyleCraftIII Sebastian CreativeImmersion*
INSIDER

StyleInsider

TheStyleInsiderSeriesisacollectionofon-demandseminarsbasedonproductknowledgeand foundationalexpertiseofourcareandstylingportfolioalongwithanexplorationofInstagram.The sessionsareprerecorded,featuringoneofourartistsandbrokendownintobite-sizedchapters, allowingyoutomovethroughthematyourownpaceandconvenience.

WELLAPROFESSIONALS CARE&STYLINGDISCOVERY

 90mins

AproductknowledgeoverviewofWella ProfessionalsCareandStylingrange.Identify therightproducts,regimenandservicesfor yourclients

NIOXINDISCOVERY

 60mins

Buildupyourknowledgeand understandingofscalpandhairhealth. Expandyourservicemenuand approachtothinninghairexperiencing fragilehair,sensitivescalpandbreakage.

SEBASTIANDISCOVERY

 60mins

Enableyourcreativitythroughunderstanding Sebastianliquidtoolsandgainconfidencein properproductrecommendationsforyour clients.

INSTAGRAM101

AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan.

ElectiveClass  90mins
$75Value $75Value $75Value $75Value

StyleSpecialist

FromfoundationalBlowdrytechniquestoEditorialandCreativehairdesigns,ourStyle SpecialistSerieswillimmerseyouinthebuildingblocksofhairstyling. Youwilllearnthefundamentalsofhowtoworkwithhairasafabricandtochosetherighttools, techniquesandproductstoachieveanydesigntocreateyourfinishedlook. 20%offforseminarswhenpurchasedinonetransaction.

STYLECRAFTI

 2days

InStyleCraftI,youwillbeimmersedinthe buildingblocksofstylingthatmakeupany design.Learnthefundamentals,startingwith preptofoundationalblowdrytechniquesand choosingtoolsdesignedtocreateyour finishedlook.

III

2days

Buildingonthefoundationalknowledgeof StyleCraftI&II,StyleCraftIIIexpandsfurther intotheworldofstyling,learningtocontrol thehairfabricandcreateclassichairstyles,as wellasmodernizethesetimelesslooks throughadditionalfinishingtechniques.

STYLECRAFTII

2days

BuildingonStyleCraftIandthestyling fundamentals,StyleCraftIIfocuseson transformingthehairfabricthroughuseof ironwork&theartofdressingtoexpandthe rangeofshape&textureineverystyle.

SEBASTIAN

2days

TheCreativeImmersionistheultimate Sebastianeducationexperiencedesignedto gobeyondtheclassicmethodologies pushingtheboundarieswithourprincipals ofhairdesign.

$920
$920
$920
STYLECRAFT
CREATIVEIMMERSION ElectiveClass
$920

StyleExpert

JointheglobalcommunityofTopStylistselevatingtheindustryimageandexpertise!

UnderstandhowtoreachthehighestlevelofStylingmastery,fortotalconfidenceincreativity andclientsatisfactiontodriveyourStylingservicerevenues.

$2,500

STYLE EXPERT

 5days

IntheStyleExpertseminar, youwilllearnthechemistryandphysiologyofhair tobetterunderstandwhyandhowhairstyleswork.

Youwillexploreallthetoolsneededtocreatea beautifullookandwhentousethem.

Principlesandelementsofdesignareabigfocuson allfivedays.

Youreyeswillbetrainedonwhattolookforinan imagetomakeitsuccessful.

Anotherfocusismoodboardingandreversemood boarding.

Whenyouunderstandhowanimagewascreated, itismucheasiertothencreateyourown.

Onthefinalday,allstylistswillhavetheopportunity toshootalook,showcasingeverythingtheyhave learnedthroughoutthisseriesofseminars.

BlondingSpecialist

INSIDER

On-Demand

WellaProfessionalsColor &LightenerDiscovery

ClairolProfessional Discovery

Instagram101

WellaColorcharm Discovery*

SPECIALIST

VirtualorFace2Face

BalayageCraft

HouseOfTone

FoilingCraft

Platinum&Beyond

TheartofBlondingwith Clairol Professional

*Elective

class

BlondingInsider

TheBlondingInsiderSuiteisacollectionofon-demandseminarsbasedonproduct knowledgeandfoundationalexpertiseofourcolorbrands.Thesessionsareprerecorded, featuringoneofourartistsandbrokendownintobite-sizedchapters,allowingyoutomove throughthematyourownpaceandconvenience.

WELLAPROFESSIONALSCOLOR& LIGHTENERDISCOVERY

 90mins

AProductknowledgeoverviewofWella ProfessionalsColorandLighteners.Identify theappropriatecolorproductsforyourclients fromourcolorandlighteningportfolio

CLAIROLPROFESSIONALDISCOVERY

 60mins

Anoverviewofourproductsandunderstanding ofusageandbenefits.Learnhowtooffer appropriatecolorservicestosuityourclients usingtheClairolProfessionalportfolio.

INSTAGRAM101

 90mins

AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan

WELLA COLORCHARMDISCOVERY ElectiveClass

 60mins

Throughoutthisseminar,youwillgetto discoverourportfolioofproductswithreal-time answersfromourprofessionalexpertssothat youcanachievetheperfecthaircolorwith confidence.

$75Value $75Value $75Value $75Value

BlondingSpecialist

Blondeisoneofthemostsoughtaftercolorsandclientsaskingtobeblondenevergoesoutofstyle. Creatingabeautifulshadeofblondetakestimeandexpertiseandrequirestheproperknowledgeon howtoovercometherealityofin-salonbarrierssuchascorrectiveandconditionissues. OurBlondingSpecialistSerieswillgiveyouthe knowledge,toolsandtechniquesyouneedtoachieve perfectblondeswithagreaterunderstandingofthescienceandtheservicesyoucanofferyourclients. 20%offforseminarswhenpurchasedinonetransaction.

BALAYAGECRAFT

 2days

Thisseminarhasbeendevelopedtoequip coloristswithwhattheyneedtomastertheart ofbalayage.Learntheartofcustomized dimensionallooks,fromflowingshimmering color,tosofteningregrowth,toblendinghair backtonaturalcolor.

PLATINUM&BEYOND

2days

Inthisseminaryou'lllearneverythingyouneed toachieveaneven,longlastingresultwhile maintainingthehealthofthehair.Thisseminar includesdemonstration&handsonworkshops coveringthoroughconsultation,correction techniques,propertoningandsomuchmore

HOUSEOFTONE

 1day

Inthisseminar,youwilllearnhowtofinishall yourblondeserviceswiththeperfecttoner. Fromsoftglossingtotransformativetoning youwillgaintheexpertisetochoosetheright productfortherightresult.

FOILINGCRAFT

1day

Gainconfidenceinselectingfoilingasyour applicationmethod,understandfoiling placement,andlearnthebenefitsofusingfoiling tocreatedimensionalcolor,masteralldimensions ofhighlights,babylightsandcontouring.

$
920
$520
$520 $920

BlondingSpecialist Cont...

1day

Learnhowtocreatethebestblondeforanybody, usingClairolProfessionalBW2+.

Inthisseminaryouwilllearntipsandtrickstocreating modernblondeshades,everythingfromcaramelto platinum.Thisseminarincludesdemonstration& hands-onactivitiesfromconsultationandcorrection techniquestopropertoningandsomuchmore. $520

THEARTOFBLONDINGWITH CLAIROLPROFESSIONAL

ElectiveClass

CreativeColorSpecialist

INSIDER SPECIALIST

On-Demand

WellaProfessionalsColor& LightenerDiscovery

ClairolProfessional Discovery

Instagram101

WellaColorcharm Discovery*

VirtualorFace2Face

WellaProfessionals IlluminageCraft

CreativeColoring OutsidetheBox

ColorMelting

ColorPatternIRL* *Elective

class

CreativeColorInsider

TheCreativeColorInsiderSuiteisacollectionofon-demandseminarsbasedonproduct knowledgeandfoundationalexpertiseofourcolorbrands.Thesessionsareprerecorded, featuringoneofourartistsandbrokendownintobite-sizedchapters,allowingyoutomove throughthematyourownpaceandconvenience.

WELLAPROFESSIONALSCOLOR &LIGHTENERDISCOVERY

 90mins

AProductknowledgeoverviewofWella ProfessionalsColorandLighteners.Identify theappropriatecolorproductsforyourclients fromourcolorandlighteningportfolio.

 60mins

INSTAGRAM101

 90mins

AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan

Anoverviewofourproductsandunderstanding ofusageandbenefits.Learnhowtooffer appropriatecolorservicestosuityourclients usingtheClairolProfessionalportfolio. CLAIROLPROFESSIONAL

WELLACOLORCHARMDISCOVERY ElectiveClass

 60mins

Throughoutthisseminar,youwillgettodiscover ourportfolioofproductsfromourprofessional expertssothatyoucanachievetheperfect haircolorwithconfidence!

DISCOVERY
$75Value $75Value $75Value $75Value

CreativeColorSpecialist

Doyouwanttolearntopainthairlikeanartistpaintsonacanvas?Looknofurther,ourCreative ColorSpecialistSeriesisforyou!Thissuiteofseminarswillunleashyourimaginationlikenever beforetocreateunique,editorialtones...andmaybeyournextcolorsignature!You’lldiscover colortechniquesandplacementsinadifferentlight,allowingyoutoconceivenew,bespokecolor foryourclients.

20%offforseminarswhenpurchasedinonetransaction.

COLORMELTING

 3hours

Understandtheinsandoutsof techniquessuchassmudging,color meltingandrootshadows.You'lleasily understandhowtoincorporatethese techniquesinyourworkbehindthechair.

ILLUMINAGECRAFT

 2days

Learntocreateseamlesslybold,sophisticated, andilluminatedface-framingblondes.Thislook varieswithribbonsoflightnessandadeeper rootshadowformorecontrast.Greatforthose thatareseekingmorelightnessandblonde clarity.

CREATIVECOLORING OUTSIDETHEBOX

1day

ACreativeColorClasstoexploreyourcreative vision while learning modern color techniques for self-expression through bold haircolor.

COLORPATTERNIRL ElectiveClass

3Hours

Learnhowtocustomizecolorplacementforeach ofyourclients.Usesectioning,shapesandpatterns tocreateuniqueyetsalonfriendlylooksforInReal Life.Thelookstaughtinthisclasswillbeinfluenced bytheplacementsofpopularhaircolor.

$
300
$
520
$920
$300

BarberSpecialist

INSIDER

SPECIALIST

On-Demand

WellaProfessionalsCare &StylingDiscovery

SebastianDiscovery

NioxinDiscovery

Instagram101*

VirtualorFace2Face

BarberingI

BarberingII

BarberingIII

BarberInsider

TheBarberInsiderSeriesisacollectionofon-demandseminarsbasedonproductknowledgeand foundationalexpertiseofourcareandstylingportfolioalongwith anexplorationofInstagram. Thesessionsareprerecorded,featuringoneofourartistsandbrokendownintobite-sizedchapters, allowingyoutomovethroughthematyourownpaceandconvenience.

WELLAPROFESSIONALS CARE&STYLINGDISCOVERY

 90mins

AproductknowledgeoverviewofWella ProfessionalsCareandStylingrange.Identify therightproducts,regimenandservicesfor yourclients.

SEBASTIANDISCOVERY

 60mins

Enableyourcreativitythrough understandingSebastianliquidtools andgainconfidenceinproperproduct recommendationsforyourclients.

NIOXINDISCOVERY

 60mins

Buildupyourknowledgeand understandingofscalpandhairhealth. Expandyourservicemenuandapproachto thinninghairexperiencingfragilehair, sensitivescalpandbreakage.

AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan.

INSTAGRAM101 ElectiveClass
90mins
$75Value $75Value $75Value $75Value

BarberSpecialist

Menareknowntobesomeofthemostloyalguestsinthesalonandmoreandmoremenexpect theirstyliststobeabletoprovidethebestgroomingservices. OurBarberSpecialistSeriescovers allyourneedstoexpandyourservicemenuandcatereffectivelytoyourmaleclientsandwith takeyouthroughadeepdiveontools,services,consultationswithtechnicalhands-onworkshops soyoucanconfidentlygrowyourbusinessandmaleclientele. 20%offforseminarswhenpurchasedinonetransaction.

920

BARBERINGI

 2days

Agreatintroductiontotheworldofbarbering. YouwillacquireanunderstandingofBarbering tools,consultationoverview,andthefoundation ofclipperfades: abreakdownofdifferenttypes ofclippers,trimmers,boxshavervs.straight razor,combs,andhowtoproperlysanitizethem.

920

BARBERINGII

2days

Afocusonclipperfadewithmetalbladesand plasticguards,anin-depthknowledge betweenfadingthickhairvs.finehair,dark hairvsblondehair,differenthairtexturesand curlpatterns,andadetailedoverviewofhead andfaceshape.

BARBERINGIII

2days

$920

Learnhowtogrowyourserviceticketthrough refreshercuts,facialgrooming,contouring, detailing,andretailingproductsforathome maintenance.Thisseminarfocusesonhowto elevatetheexperienceforyourmaleclient.

$
$

CareSpecialist

INSIDER SPECIALIST

On-Demand

WellaProfessionals Care&StylingDiscovery

SebastianDiscovery

NioxinDiscovery

Instagram101*

VirtualorFace2Face

Revive&Transform WithCare

TreatmentService Revolution

DecodeTheScalp

ElevateYour consultation*

*

Electiveclass

CareInsider

TheCareInsiderSeriesisacollectionofon-demandseminarsbasedonproductknowledgeand foundationalexpertiseofourWellaProfessionals,NioxinandSebastianbrands.Thesessionsare prerecorded,featuringoneofourartistsandbrokendownintobite-sizedchapters,allowingyouto movethroughthematyourownpaceandconvenience.

WELLAPROFESSIONALSCARE &STYLINGDISCOVERY

 90mins

AproductknowledgeoverviewofWella ProfessionalsCareandStylingrange.Identify therightproducts,regimensandservicesfor yourclients.

NIOXINDISCOVERY

 60mins

Buildupyourknowledgeand understandingofscalpandhairhealth. Expandyourservicemenuandapproachto thinninghairexperiencingfragilehair, sensitivescalpandbreakage.

SEBASTIANDISCOVERY

 60mins

Enableyourcreativitythroughunderstanding Sebastianliquidtoolsandgainconfidencein properproductrecommendationsforyour clients.

INSTAGRAM101

Elective

Class

 90mins

AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan

$75Value $75Value $75Value $75Value

CareSpecialist

Everyonewantshealthyhairbutgreatlookinghairdoesn'tjusthappenanditallstartswithahealthy scalp!InourCareSpecialistSeries,youwilllearntheinsandoutsofhealthyhairandscalpandbe abletoexpandyourservicemenutobuildyourbusiness.Fromin-salonservicestoat-home maintenance,youwillbeabletoidentifytherightregimenstorestoreyourclient'shairtoperfect health.

20%offforseminarswhenpurchasedinonetransaction.

REVIVE&TRANSFORMWITHCARE

 2days

DiscoverNEWColorFreshMasksinthis immersivehands-onseminar.Understand howtobringColorFreshMaskstolifewithinsalonservicesandretailopportunitiesto provideyourclientscolorandconditioningin oneeasystep.

Reviewthinninghairconcerns,scalpcondition andanatomy,andscalpfacts.Reviewcommon misconceptionsaboutscalphealthandlearn howtoworktogethertodeterminescalp solutionsintheNIOXINportfolio.

TREATMENTSERVICEREVOLUTION

2days

Learnhowtoimproveyourclients'hairwithcare services.Identifytheconditionofthehairand whichservicewillwillbestmeettheirneeds. Understandhowtoperformeachserviceand teachyourclienthowtomaintainorimprovethe conditionoftheirhairathome.

Inthisvirtualseminar,wewilltakeyouthrough everythingyouneedtoknowtoconducta thoroughandsuccessfulconsultationwith yourclients.

$
920
DECODETHESCALP 
$920
3hours
$300 ELEVATEYOURCONSULTATION ElectiveClass 
hours
3
$300

TrendSpecialist

INSIDER SPECIALIST

On-Demand

WellaProfessionals

Care&Styling Discovery

SebastianDiscovery

Instagram101

NioxinDiscovery*

VirtualorFace2Face

WellaProfessionals TrendMovement

Sebastian CreativeImmersion

#Trending Cut&Color

LoveYourCurls withClairolPro*

*

Electiveclass

TrendInsider

TheTrendInsiderSeriesisacollectionofon-demandseminarsbasedonproductandfoundational knowledgeofourcareandstylingportfolioalongwith anexplorationofInstagram.The sessionsareprerecorded,featuringoneofourartistsandbrokendownintobite-sizedchapters, allowingyoutomovethroughthematyourownpaceandconvenience.

WELLAPROFESSIONALS CARE&STYLINGDISCOVERY

 90mins

AproductknowledgeoverviewofWella ProfessionalsCareandStylingrange.Identify therightproducts,regimenandservicesfor yourclients.

SEBASTIANDISCOVERY

 60mins

Enableyourcreativitythroughunderstanding Sebastianliquidtoolsandgainconfidencein properproductrecommendationsforyour clients.

INSTAGRAM101

 90mins

AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelop yourentireInstagramplan.

NIOXINDISCOVERY ElectiveClass

 60mins

Buildupyourknowledgeand understandingofscalpandhairhealth. Expandyourservicemenuandapproachto thinninghairexperiencingfragilehair, sensitivescalpandbreakage.

$75Value $75Value $75Value $75Value

TrendSpecialist

Whatisthefirstquestionyourclientsask?Whatisnew? Ifyouwanttokeepyourfingeronthepulseofwhat'strendingandbeintheknow,we'vegot youcovered!InthisTrendSpecialistSeries,wedotheworkforyouandidentifythebiggest trendsinhaircuts,colors,andstylessoyouneverhavetoguess.Theseseminarsareupdatedas quicklyasthetrendschangetoalwaysgiveyouthelatestmovements. 20%offforseminarswhenpurchasedinonetransaction.

WELLAPROFESSIONALS TRENDMOVEMENT

 2days

Discoverthelatesttechniquesand servicesbyWellaProfessionals inspiredbytrendsfromaroundthe world.

1day

Giveyourclientswhatthey'reaskingforwith thelatest#trendingcut&color.Throughlive demonstration&ahandsonworkshop,you'll learnhowtocombinecuts&colorsofthe momentforahighimpacttotallook.

SEBASTIANCREATIVE IMMERSION

2days

TheCreativeImmersionistheultimateSebastian educationexperiencedesignedtogobeyond theclassicmethodologiespushingthe boundarieswithourprincipalsofhairdesign.

LOVEYOURCURLSwithCLAIROLPRO ElectiveClass

2days

Trendingeasy-to-createcolortechniquesfor Wavy/CurlyHairofalllengthsandtypes.Join oneofourTopArtistsfortipsandtricksthatwill ensureyourclientskeepcomingbackformore!

$920
$
#TRENDING
$520
920
CUT&COLOR
$920

CurlSpecialist

INSIDER SPECIALIST

On-Demand

CurlBasics

CurlBusiness Instagram101

VirtualorFace2Face

CurlCraftI CurlCraftII CurlCraftIII CurlCraftBarber*
*Electiveclass

CurlInsider

TheCurlInsiderSeriesisacollectionofon-demandseminarsbasedonfoundationalexpertiseof CurlBasicsalongwith anexplorationofInstagramtopromoteyourprofessionalexpertise.The sessionsareprerecorded,featuringoneofourartistsandbrokendownintobite-sizedchapters, allowingyoutomovethroughthematyourownpaceandconvenience.

CURLBASICS

 60mins

Thisvirtualseminarwillguideyouthrough thehistoryofcurlsandtheirorigin,provide thebasicsofcurlyhair,suchasthedifferent typesofcurlsandcoils,anddiscussproper consultationtechniques.

CURLBUSINESS

 60mins

BuildingonCurlCraftVirtualI,this seminar willguideyouthroughfunactivitiesand challengingdiscussionstohelpyou understandhowtogrowyourbusiness.

INSTAGRAM101

 90mins

AnInstagramGuideforhairprofessionals.If you’relookingtobuildyourclientele,fillyour classrooms,orseekingtogrowyoursalon business,thisclassisdesignedtodevelopyour entireInstagramplan.

$
$75Value $75Value
75Value

CurlSpecialist

Withanestimated65%oftheU.Spopulationhavingcurly,coily,orwavyhair,menandwomenare embracingtheirnaturalhair!

TheCurlCraftSpecialistSeriesgiveyouthetoolsandknowledgeyouneedtotakeyourskillsto thenextlevelandserveeveryguestwalkingthroughyourdoors.YouwilldeepdiveintoCurl Basics,Consultation,Dos&Don’tsandacquireallthetechnicalskills tocare,color,cut,andstyle allcurlsandcoils. 20%offforseminarswhenpurchasedinonetransaction.

CURLCRAFTI

1day

TheCurlCraftIseminarwillcoverfoundational curlconcepts,suchashairstructure,curltypes, andproperterminology.Youwilllearnhowto executeproperhaircleansing,caretreatment andat-hometechniques.

TheCurlCraftIIISeminarwillcoverbasic ProtectiveStylesconceptssuchas consultation,typesofprotectivestyles,and properterminology.Youwilllearnhowto executepropertwo-strandtwists,flattwists, on-scalpbraids,andknotlessbraids.

CURLCRAFTII

2days

InCurlCraftII,wewillcoverhowtoapproach andachievepropercoloring,cutting,andstyling techniquesforyourcurly-hairedclient’sthatwill keepthemcomingbackwithconfidence!

CURLCRAFT

ElectiveClass

CurlCraftBarbercoversallthingsbarbering& Grooming(history,tools,cuttingandgrooming theory,consultation,andchair-sidemanner) withattentiontoclientswithcurlyandcoilyhair, includingahandsonworkshop.

$
520
$
 1
$520
920 CURLCRAFTIII
day
BARBER
1day
$520

NailSpecialist

INSIDER

On-Demand

OPIDiscovery OPINailTreatments Discovery

OPIInstagram101

SPECIALIST

VirtualorFace2Face

GelColorCraft

PowderPerfectionCraft

AbsoluteAcrylicsCraft

NailArtTechniques* *Elective

class

NailInsider

TheNailInsiderSeriesisaCollectionofon-demandseminarsbasedonproductknowledgeand foundationalexpertiseoftheOPIbrand.Thesessionsareprerecorded,featuringoneofourartists andbrokendownintobite-sizedchapters,allowingyoutomovethroughthematyourownpaceand convenience.

OPI

 90mins

AproductknowledgeoverviewofOPI.Help identifytheappropriatenailproductforyour clientsfromallofourprofessionalsystems. Throughouttheseminaryoucanyoucanask questionstoourprofessionalexperts!

OPINAILTREATMENTSDISCOVERY

60mins

Nowmorethanever,it’simportanttomake sureyouandyourclientsstaysafeandhealthy throughyoursanitationanddisinfection protocols.Thisseminarwillcovertheimpactof germs,levelsofdecontamination,and protectivemeasuresyoucanimplementin yoursalon.Learnhowtokeepyouandyour clientssafewithOPI’stopsanitationproducts andin-salonservicerecommendations.

OPIINSTAGRAM101

60mins

Ifyou’relookingtobuildyourclientele,aneducator tryingtofillyourclassrooms,orasalonowner seekingtosupportyouremployeestogrowthesalon business,thisclassisdesignedtodevelopyourentire Instagramplan.Throughouttheseminaryoucanyou canaskquestionstoourprofessionalexperts!

$75Value $75Value $75Value

NailSpecialist

WithOPI,ColorIsTheAnswer! InourNailSpecialistSeries,youwilllearnaboutalloftheOPI professionalproductsandservicesyoucanoffertoyourclientsforlonglastingandalways perfectnails.FromourreliableGelColortoPowderPerfectionsystemsandshow-stopping AbsoluteAcrylicsdrama,youwillbeabletoofferunlimitednaildesignoptionsandaddtoyour servicemenu.

20%offforseminarspurchasedasaSuite.

LearnwhatmakestheOPIGelColorline uniqueandgainconfidencerecommendinga gelpolishregimentomeetyourclient'sneeds basedontheirnailtypeandlifestyle.

POWDERPERFECTIONCRAFT

LearnthebenefitsofOPIPowderPerfectionand whyclientscravethisquickenhancement systemwithbuilt-incolor,strengthand durability.Discoverthetipsandtricksthatwill makeyourservicesstandoutamongtherest. ABSOLUTEACRYLICSCRAFT

Clientsarecravingnailswithaddedlength anddramaticshapes.DiscoverhowOPI's AbsoluteAcrylicsystemcanhelpyouoffer clientstailoredenhancementsthrough thishands-onworkshop.

NAILARTTECHNIQUES

DiscoverDESIGNSCAPE-thesystematic approachthathelpsyoumasterandmarketnail artservicesandgiveyourclientsshowstopping nailsthroughthishands-onNailArtTrendsclass featuringlooksfromourlatestcollections.

 1day
$460
 1day
day
1
ElectiveClass  1day
$460 $460 $460
GELCOLORCRAFT

WeSupport

WELLASTUDIO

Whetheryourgoalistoimprove fundamentalskills,learnanew techniqueorGROWYOUR BUSINESS,ourworld-renowed studioteamsaretheperfect partnertohelpyouachievethose goalsandfosterasenseof communityintheindustry.

WELLAREWARDS

A programdesignedto rewardourloyalcustomers. We’recommittedtodrivingthe successofourhairdressers.

OURAPP

OurWellaCompany app complementsour industry-leadingface-to-face trainingprogramswith educationatyourfingerprints. Designedforlicensed professionals,youhaveaccess toallofoureducationcontent forhairandnails.

SCHOOL PARTNERS

Togetherwthafoundation ofeducation,Wella partnerswithschoolsto elevatetheindustry.Wella partnerswithschoolsofall sizestoacceleratethe futureofourindustry,one studentatatime.

ARMYOF EDUCATORS

WithWella,ahelpinghandis neveroutofreach.Take advantageoftrainingand supportofferedbyourteam ofNorthAmerican educators.

BUSINESS EDUCATION

Wehavecarefullyselected businesspartnersinthe salonindustrywhoare specialistsatwhattheydo.

WELLAED.COM OurWELLAED.COMExperience Afullrangeofeducation seminars
programs
easyplace.We
everyone,
yourbeautycareer.
and
inone
havesomething for
ateverystageof

WELLASTUDIOLOSANGELES

Whetheryourgoalistoimprovefundamentalskills,learn anewtechniqueorgrowyourbusiness,TheWella Studiosareworld-classtrainingdestinations,dedicatedto providingthebestinbeautyeducation.

Ledbyourindustry-recognizedSignatureArtistsand offeredyear-round,theStudioprovidespersonal, transformationallearningexperiencestohelpyou achievegoalsandfosterasenseofcommunityinthe industry.

Situatedonover20acres,ourCalabasascampusishome tobothourWellaCompanyNorthAmericaheadquarters andourLosAngelesStudio,makingittheperfectplace foryoureducationretreat.

ImmerseyourselfinallthatLosAngeleshastoofferand enjoyeducationwhereit'salways75degreesand sunny!

Rewards Education: In-Salon, Studio & Events $ wellarewards.com Introducing TheNEWWellaRewardsProgram! Wella Company back bar & stylist station products School branded products (Schools only) Reimbursement of expenses (restrictions apply) PLUS luxury items, electronics, home goods, e-cards & more! Morepoints.Morerewards.Morevalueforevery$1youspend. OnerewardsprogramtoUNITE,INSPIREandGROWsalons,independent stylistsandschoolsbydrivinginclusivityandpartnership. Visit www.wellarewards.com formoreinformationandtodownloadthe NewWellaRewardsAPP

EDUCATION

Wearedrivenbyempoweringbeauty professionalswitheducationthat unleashespotential,sparkscreativityand supportsaspirations.

Wedothiswithexceptionaleducationand authenticpersonalrelationshipsthatbring togetheracommunityunitedbythe passionforourcraft.

Together,wecanshapeourbeauty industry.

Visitwww.WellaEd.comtostart yourjourneytomastery!
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