WELLA
PROFESSIONALS
NEW PURE PERFECTION
A REVOLUTION IN PERMANENT NO AMMONIA HAIRCOLOR
1OO0/o PURE COLOR PERFECTION. O0/o AMMONIA, FRAGRANCE, SILICONES, MINERAL OILS, PPD/PTD1. CLINICALLY PROVEN TO REDUCE SIGNS OF DAMAGE2 WITH SUPERCHARGED METAL PURIFIER.
8 0 /o AMMONIA FRAGRANCE MINERAL OIL SILICONES PPD/PTD 1
NEW SUPERCHARGED METAL PURIFIER REDUCES DAMAGE.
FOR VISIBLY HEALTHIER HAIR.
PURE COL OR FORTRUETOTONE RESULTS YOU CANTRUST. UPTO 1OO1/e GREY COVERAGE.
FREE FROM UNNECESSARY INGREDIENTS.
A NEW ERA OF NO AMMONIA COLOR
Discover the science behind Wella Professionals' Supercharged Metal Purifier, backed by 15 years of research
Extensive Wella research revealed that copper and iron on the hair impact no-ammonia color performance.
Wella's Supercharged Metal Purifier Technology simultaneously captures copper and iron to control damage.
This dual action results in hair that is significantly less damaged, leaving hair healthier and smoother, for high performance color results.
1. Do not use this product if you have a known PPO/PTD allergy, as you may still experience a severe reaction. 2. +55% shine, +45% smoothness, +42% nourished look; vs. untreated hair, based on expert panel clinical study. *Based on Wella Master Brand USO sales on the 2024 Salon Hair Care Study for the hair coloring products category published by Kline.