STAFF PROFILE | SCHUYLER ZINSER
Schuyler Zinser MARKETING SPECIALIST As the Maryland State Bar Association’s (MSBA) marketing specialist, Schuyler Zinser is tasked with managing the technical systems and platforms that power the association's online presence. Since joining MSBA in November 2024, Zinser has handled everything from daily content updates to building the campaign pages and digital assets that support MSBA's initiatives. You can learn more about Zinser and his work at MSBA below.
of complex problem-solving as well as a great chance to work alongside the team at MSBA. It can be a big undertaking, but it has received really satisfying feedback from both staff and members, who share their positive experiences.
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I love working in a space that allows for a lot of problem-solving and troubleshooting.
Tell us a little about yourself. I’ve been a marketing specialist for MSBA since November 2024. I am originally a New Englander from Connecticut, but I moved to Baltimore, where my wife, Amanda, is from. I have two dogs, Russell and Maude, and a new kitten, Olive, rescued just a few weeks ago. Tell us a little about your career. Any highlights? With MSBA, I would have to say my highlights have been all the work at our Legal Summit and Annual Meeting. They have been exciting experiences with a lot
What did you do before you joined MSBA? I have had a few different chapters in my career. I originally earned my bachelor’s degree in visual arts and illustration. I have done some freelance work in that field, but decided to pursue a master’s degree in education. I taught at the elementary level and in a wide variety of specializations, specifically art, tech, and music. I ultimately left teaching and found a position as a content marketer at a publishing company, and have been developing my marketing and web design skills ever since, which has been about 10 years now with three different nonprofit organizations. Tell us about your role at MSBA. As a marketing specialist, I have been primarily tasked with the digital aspects of our marketing responsibilities. I have been certified in our association management software, iMIS, as well as its underlying web design suite, RISE. I also manage most of the branching and support for digital resources, such as our event management platform, CVENT, as well as other widget and feature-adding software to improve the web experience. On a day-to-day basis, I usually make content updates to various event
and product pages MSBA offers, as well as develop new marketing campaign pages and assets for all the initiatives MSBA is pursuing. What’s your favorite part of your job? I love working in a space that allows for a lot of problem-solving and troubleshooting. I am always looking for new ways to develop skills, like opportunities to learn more coding languages, or to tighten my existing knowledge of HTML or CSS. With iMIS, I am even getting experience with SQL, which has been really fun to learn. What is an interesting fact about you that we wouldn’t find on your resume? I come from a fairly large German-Irish family and have five sisters. I am the only boy in the family, which is why I think my parents chose my name. Had I had any brothers, I may not have been given such an exotic spelling. What do you do to de-stress or unwind? If it wasn’t totally clear from all the programming language talk, I am a pretty big nerd. It should come as no surprise that my favorite way to spend my free time is by playing Dungeons and Dragons with my friends. I have been in multiple campaigns that have lasted multiple years, and I am currently in four recurring games with different groups. But I also love my free time with my wife and our pets, and getting outside, hopefully near or in water whenever possible, whether that’s swimming or fixing up my old project boat. MARYLAND BAR JOURNAL | VOLUME 8 ISSUE 1
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