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The News Source for Radio Managers and Engineers
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RADIOWORLD.COM Photo courtesy of NRG
DECEMBER 2018
INSIDE STRATEGY
• Stadsradio Vlaanderen and Radio Contact embrace telecommuting — Page 4
COMMENTARY
NRG Radio’s visual studio during a live show. The engineering room is in the foreground. •D iscover how operators are minimizing future operating costs in designing large broadcast facilities — Page 12
BUYER’S GUIDE
NRG Radio Pioneers Digital Convergence in Kenya
Tech-minded company launches a new, youthtargeting radio station backed up by a bright vision BY DAVIDE MORO • Streaming radio, podcasting and online content delivery solutions offer broadcasters flexibility — Page 16
NAIROBI, Kenya — In March 2018
NRG Radio went on air in the metropolitan area of Nairobi. At the same time
its audio and visual radio feed became available through the internet. The new station was launched with the claim “we’re gonna change the way you listen to music.”
Bionic in every sense. The smartest audience engagement and content production radio has ever seen.
Targeting youths from the ages of 16 and 26, NRG Radio is a daughter company of the MoSound Group, which has nearly 15 years of experience in the business of customized live events, marketing and event management. A DIFFERENT WAY According to NRG Radio’s Commercial Director and MoSound’s Creative Director Denis Ndavi, the founders of MoSound were thinking of launching a radio station long before they entered their original business. Unfortunately, at (continued on page 6)
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