SHEAR Magazine by Wella Education

COLOR TOUCH

Meet the upgraded Color Touch Demi-Permanent Color, now vegan with built-in Metal Purifier for true-to-tone vibrancy no matter the hair condition

• Gentle with up to 85% naturally derived ingredients1

• Ammonia-free2, silicones-free and mineral oil-free

• 80 vibrant shades

• Beautifully fades over 28 washes

• Up to 70%3 grey coverage with soft regrowth

• Packaging is made with 100% recycled materials

• Intense vibrancy in just 15 minutes4

Specifically optimized to work in synergy with Color Touch to ensure:

• Easy & fast mixing

• Perfect consistency for professional application

• Precise color formation during development

• Predictable & reliable color results

2024 sees a return to warmer glowing tones with softer transitions where highlights are warming up and melting down across brunettes and blondes.

This year the color forecast is all about warm, sunkissed tones and soft transitions.

BUY ANY 12 OF THE NEW SHADES FROM COLOR TOUCH, KOLESTON PERFECT AND/OR SHINEFINITY, GET CHOICE OF ANY 2 1 L DEVELOPERS FREE!

BUY 6 KOLESTON PERFECT SHADES GET 1 NEW KOLESTON PERFECT SHADE FREE!

The NEW Koleston Perfect natural mahogany shades offer subtle rose tones that are very versatile and will flatter most skin tones while offering all the benefits of KOLESTON PERFECT.

A palette of natural golds plus a pink booster shade with ZERO lift and ZERO damage from Shinefinity creates luminous results.

WORRIED ABOUT HAIR LOSS?

HAIR FALL DEFENSE SHAMPOO

Nioxin’s first active shampoo infused with Niacinamide, Lauric Acid, Caffeine and Sandalore™ removes build-up and grows⁵ stronger hair from the root for visibly less hair fall in 12 weeks⁶.

Massage on to scalp & hair for 2 minutes. Rinse. Use daily.

Dermatologically tested.

A BLEND OF POWERFUL INGREDIENTS THAT WORK

SANDALORE™

Sandalwood odorant which has antioxidative properties that helps to improve hair anchorage.

CAFFEINE

Known to help stimulate hair follicles, maintain the skin barrier and improve blood microcirculation with massage.

CLINICALLY PROVEN TO GROW5 STRONGER HAIR FROM THE ROOT

93% OF PEOPLE HAVE LESS HAIR LOSS7

VISIBLY LESS HAIR LOSS IN 12 WEEKS6

LAURIC ACID

A natural fatty acid that is known to penetrate the hair and helps nourish and protect the hair.

NIACINAMIDE

A form of vitamin B3, that helps to increase the diameter of each hair strand and improve the scalp skin barrier function.

SHAMPOO VS SERUM

SHAMPOO

• Use on wet hair

• Grows stronger hair from the root

• Deep cleanse from root to tip

SERUM

• Use on damp or dry hair

• Thickens after 1st use

• Lightweight leave-on serum

BOTH

• Use together for 54% BETTER RESULTS!

PACKAGING DESIGN CHANGE ON

LEAVE-IN BONDING & STYLING CREAM

FROM NO.BREAKER

TRY THE NO.BREAKER

LEAVE-IN BONDING & STYLING CREAM

DID YOU KNOW?

Created for intensely cared-for hair without compromising on style.

The No.Breaker Leave-In Bonding & Styling

Cream creates bonds and provides flexible hold while intensely conditioning, allowing you to create frizz-free styles with heat protection up to 450ºF so you can style and restyle.

HOW

DOES IT WORK?

UP TO 20x STRONGER HAIR* DEEPLY NOURISHED

*Against breakage vs. low conditioning shampoo

NO.BREAKER

BONDING SYSTEM

LEAVE-IN BONDING & STYLING CREAM

Creates bonds and provides flexible hold while intensely conditioning. Frizz-free styles and heat protection up to 230ºC / 450ºF. Apply to damp or dry hair from mid-lenghts to ends. Style as usual. For best results, apply daily.

THE ORIGINAL LEAVE-IN TREATMENT SPRAY

Up to 99% less hair breakage* for intensely cared for hair without compromising on volume.

Shake before use and spray evenly 15 cm (5-6 in) from damp hair from roots to ends. Do not rinse. Blow dry and style as usual. For best results, use 1x per week.

*Vs. low conditioning shampoo