AMCO Nov-Dec 2023 Newsletter

AMCO-Wella Company Bi-Monthly Newsletter

ISSUE 39

NOV/DEC 2023

THE WELLA WIRE In This Issue...

Promotions and Spiffs Koleston Perfect

Ultimate Repair

Shinefinity

Education

Wella Rewards Program

For A Full List Of Promotions Scan QR Code Or Click Here For The Nov/Dec Promotion Booklet

Product Spotlight Information Station

01

"THE WELLA WIRE" | ISSUE 39

Eco Ethical Packaging Carton made of 85% recycled cardboard Tube made of 91% PCR cap and 100% recycled ALU tube

DISCOVER NEW KOLESTON PERFECT SHADES To Activate the 6 new looks and techniques of Color Blocking, we will be introducing 6 new shades in both Koleston Perfect and Shinefinity!

New shades will be included when updated 2024 swatchbook is produced *no swatch inserts available*

Ask your Wella Account Manager how to book a color blocking class

The Ultimate Blowout Service

Click video above for a step by step guide on how to execute the perfect Ultimate Repair blowout

New Opener available now!

New Spiff opportunities now thru Dec 31st!

For more details on openers click here or scan QR code above

DSC CALL TO ACTION Sell 10-12 Small, medium or large Ultimate Repair Openers sold to individual accounts; be sure to show the value with the service profits flyer.

Turn each small opener sold into a large opener. They will want more once they see how amazing it is!

Sell Ultimate Repair in every salon regardless of size, demographic and color brand

Holiday Ultimate Upgrades Ideas: Ultimate Upgrade add-on menu ( print for stations and front desk All clients can add-on their 1st Ultimate Repair treatment for a $10 discount Estabish an “Ultimate Repair Week” - offer prizes and special discounts Retail Shampoo, Conditioner and Miracle Hair Rescue as a discounted bundle

Click here for a printable version Click here for printable version

Shout out to DSC Deborah Oliver for sharing a different way to offer gift cards this holiday season - a certificate for an Ultimate Repair Express Blowout. Sell one service and you covered the cost of the small opener

NEW SHINEFINITY INNOVATION

Clean Formula and Sustainable Packaging (NEW) METAL PURIFIER, anti-metal system Dermatologically Tested New Vegan claim Shinefinity Creative Formulas Guide

Holiday hair season is here, brighten up your usual hair care and color services with Wella Express Services.

Shinefinity Gloss Ultimate Repair Blowout Express Color Blocking BEFORE

AFTER

BEFORE

Color Formula: Top- Shadow Root-Shinefinity 05/98, Mids and Ends-66/35 + 30 vol. Back- Teased Foils, KP 77/44 + 8/43 + 10/0 equal parts 40 vol. Front- Freehand Blondor Freelights w/ 30 vol. Tone with Shinefinity 08/34 + 06/43

AFTER Color Formula: Triangle sections, exterior triangle KP 10/0 + 0/65 + 10 vol.

Interior triangle KP 10/3 20g + 77/42, 3g.

Shinefinity 09/05 all over.

05

THE WELLA WIRE | ISSUE 39

Education

Wella is pleased to offer a new Empowering You video series to support market pressures and cost increases facing every salon business, large and small.

The goal is to think differently, look at the big picture regarding costs and inflation, and find solutions that work for you.

The newest offering in business education exclusively to Wella Company. Held as an In-Salon seminar, this is to be booked through earned classes or Wella Rewards points.

This class is being taught by educators who have been certified through advanced training, with a background in successful salon business.

The seminar breaks down each area of interest to identify what is currently being done well, and areas of growth opportunity. By using activities and statistics, this program allows you to reshape and enhance your understanding of your salon business.

Contact your Wella account Manager to book this class today.

Click here for a brochure to share with your customers 06

THE WELLA WIRE | ISSUE 39

Education

+ Education + Studios = Perfect Partnership Education is a lifelong investment and we want to be the Education Partner for you and your Salon We have Seminar Offerings for every stage of a stylist’s career Starting as a recent graduate from Cosmetologist School Insider Level: Beginning Foundational Seminars (Product Knowledge) to set you up on our journey to technical expertise.

Specialist Level: Will dive into technical skills to perfect your craft Expert Level: Highest tier of education, for total confidence in technical expertise and creative expression Business Seminars Top Artist Customized Education Certification Journey

A Wella Color Expert will see an average of 30% growth in service revenue. From One Wella Color Expert Graduate, the whole salon will see an average increase of 14%.

07

THE WELLA WIRE | ISSUE 37

DIAMOND AND PLATINUM CUSTOMERS ONLY

Wella Rewards

Points will banked for education only December 31, 2023 We are now offering an additional benefit on Wella Rewards. Salons can now redeem points for certain color related products. click on the Shop>Product>Wella Wednesday

Product Spotlight For Detailed One Pagers Click QR Code To Download.

New symbol indicates updated or new information added since last edition

Information Station

CLICK LINKS FOR MORE INFO. Wella Rewards One Pager

Wella Rewards Brochure

Wella Discontinued Products

Education Certification Program

Eco Ethical Brochure

Education QR Codes

Wella Studio Calendar

Wella Salon Order Form

Wella Color Price List

Business Certification Brochure

GHD PK Guide

Shinefinity Creative Formulas

Wella Salon Marketing

New Door Openers

Retail Price List

Signature Artist Bio's

Education Menu

Wella Rewards Enrollment Form

Education Request Form

08

THE WELLA WIRE | ISSUE 37