Twice 746 - June 2025

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THE BUSINESS OF CONSUMER ELECTRONICS June 2025 • Volume 40 • Issue 6 Newspaper Handling $25

2025

TOP 50 Major Appliance Retailers Report

VITAL JOINS AZIONE UNLIMITED

SONY REVAMPS BRAVIA OLED, MINI-LED LINEUP

CTA CEO: TECH EXCLUSION NOT A PERMANENT SOLUTION

4 Inbox

JUNE 2025 | TWICE.COM

Nominate for the 2025 TWICE VIP Awards Today!

The 2025 TWICE VIP Awards are here! As the only award voted on exclusively by consumer tech retailers and distributors, winning a TWICE VIP Award demonstrates your device has what it takes to resonate with consumers and succeed on shelves.

Enter today at www.twiceawards.com/ VIP25. Hurry! The entry deadline is 11:59 PM Eastern on June 20, 2025.

Congratulations to the Winners of the 2025 TWICE Picks Awards at CES! Innovate. Nominate. Celebrate.

TWICE, Residential Systems, and TechRadar Pro are proud to celebrate the best products and solutions at CES with the renowned CES Picks Awards for 2025. Our judges have spoken and the winners were announced at CES 2025 during the show in Las Vegas. You can visit TWICE.com today to see who took home the glory! Thank you to all who nominated their products and congratulations once again!

UPCOMING EVENTS All events are subject to change. Please visit the hosting company’s website for up-to-date information.

E4 Experience - Santa Clara September 2, 2025 Santa Clara, CA CEDIA Expo September 3-6, 2025 Denver, CO E4 Experience Chicago

October 7, 2025 Oakbrook Terrace, IL CES 2026 January 6-9, 2026 Las Vegas, NV KBIS February 17-19, 2026 Orlando, FL

Grant Morgan, Senior Editor grant.morgan@futurenet.com @GrantMorgan77

Rest Is A Leadership Discipline, Not A Luxury

“I

t ’s been a week,” I said to my friend when he asked how I was doing last weekend. And it had been quite the week. Between work, family, and community responsibilities, I had drained all my reserves. I needed a break, but when?

There’s an unspoken myth among executives in consumer tech: if you’re not always on, you’re falling behind.

Especially in difficult times with economic downturns, product flops, or boardroom pressure, the temptation is to double down, work longer hours, and push harder. But grinding through stress isn’t a sign of strength. It’s often the precursor to poor decisions and diminished leadership.

Constant fatigue dulls not just the senses, but also purpose. It disconnects leaders from the "why" behind the work. Rest is not about stepping away from responsibility. It’s about making space to meet it with clarity. The fast pace of consumer electronics leaves little room for pause, but that’s precisely why it must be carved out.

Many executives confuse being perpetually available with being effective. But busyness is a poor substitute for strategy. When you’re overwhelmed, your field of vision narrows. You miss signals from your team. You rely on habit instead of insight. Ironically, the harder you push, the less you often see.

The past few years have thrown everything at tech leaders: supply

constraints, consumer unpredictability, and geopolitical tensions. Reacting to every crisis as if it’s the end of the road is unsustainable. Rest gives the brain room to process, prioritize, and think long-term. It’s where judgment is sharpened and ego is tempered.

To be clear, rest isn’t absence. It is presence without urgency. It’s a break from the false urgency that makes every decision feel like a fire drill. Even short periods of intentional rest, like an afternoon off the grid, a morning without meetings, can help reset perspective. Leaders who take the time to step back often return more decisive, more grounded, and more human.

A personal hero of mine, President Theodore Roosevelt, who was known for his relentless energy, once said, “When you play, play hard; when you work, don’t play at all.” What’s missing from that quote is what he lived by: regular retreats to nature, solitude, and reflection. He knew that output had to be balanced by input.

In high-pressure environments, rest is not retreat. It’s responsible leadership.

It signals to teams that sustainability matters. It reminds stakeholders that thoughtfulness carries weight. And it reinforces a fundamental truth: companies follow the emotional weather of their leaders. If the sky is always stormy, no one can thrive. Be sure to take some time this summer for real rest. Connect with nature, family, friends, and yourself. Be well!

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Perspective

TWICE.COM | JUNE 2025

Lawn And Garden Retailers Shouldn't Ignore Robotic Lawn Mowers

By John Carlsen

H

ardware retailers stand to see significant gains from the automation of lawn care by selling robotic lawn mowers and support services.

A recent report by Global Industry Analysts, Inc. estimates that the global robot lawn mower market reached $1.7 Billion in 2024 and projects a total value of $4 Billion by 2030.

Robot mowers aren't quite affordable enough for every budget, with most consumer models costing over $1,000, according to Autmow, a robotic lawn mower

retailer. However, prices should fall as the market matures. Retailers can get an early foothold by marketing to homeowners, property managers and landscapers.

CONVENIENT LAWN CARE FOR HOMEOWNERS Robotic lawn mowers are great options for homeowners with limited mobility, busy parents and yard care aficionados looking for the perfect cut. While "robot" denotes automatic operation, temper your customers' expectations with a crash course

5

on how these mowers work.

The main difference between robot mowers and their traditional counterparts is that they require extra setup to work.

Modern models, like the Mammotion Luba 2, use GPS navigation that's easy to program with a companion mobile app. This allows customers to set boundaries, schedules and mowing patterns for perfectly manicured lawns. GPS tech also enables anti-theft protection for those worried about thieves walking off with an expensive mower.

Another perk of consumer robot mowers is that they run on batteries and can recharge in a docking station between mowing sessions. There's no need to top off fuel tanks, and they're much quieter than gas mowers.

Still, robot mowers have the same limitations as normal lawnmowers. For example, obstacles left on a lawn may cause the mower to skip spots. While most mowers can avoid obstacles, there's always a chance that they'll run over objects. Informing

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6 Perspective

ECOVACS

JUNE 2025 | TWICE.COM

customers of these limitations can help manage their expectations.

Customers on a budget may be interested in cheaper models that use boundary wires instead of satellite navigation. This tech isn't new, and the setup process involves burying boundary wires around the perimeter of a lawn to keep the mower from wandering off. Unfortunately, these wires are prone to damage and aren't ideal for large properties.

Consider offering a competitive installation service for customers disinterested in a strenuous DIY project.

ENHANCED MARKETING AND MAINTENANCE TOOLS FOR PROPERTY MANAGERS Property managers see lawn care as a necessary business expense rather than an expression of individuality. While property managers share the same aesthetic goals as homeowners, the lawns on their properties also serve as an advertisement to potential residential or commercial tenants. Many smaller rental managers do lawn care themselves since they don't have the luxury of hiring landscaping crews. This is a substantial time commitment that may affect their other maintenance

responsibilities.

Although the initial cost of a robotic lawnmower may seem steep, retailers can highlight the long-term benefits for curious property managers. For example, a rental manager caring for multiple properties across a city may have only enough time for a weekly maintenance visit to each site. By delegating the lawn to a robot mower at the beginning of every visit, the property manager can focus on other tasks like repairing leaky faucets, controlling weeds and trimming shrubs.

Admittedly, property managers may not be as large of an addition to your customer base as homeowners. Still, you can seize the opportunity to offer them expert repair services and customer support beyond what they'll find on a faceless website.

AN EFFICIENCY BOOST FOR LANDSCAPING COMPANIES Retailers need not focus exclusively on mowers for suburban property owners— landscaping firms and groundskeeping departments are worth considering. Small and medium landscaping companies should see robot lawn mowers as an opportunity to improve work efficiency among existing

crew members—a tool that helps work run smoothly—rather than a source of job cuts.

For example, many landscaping companies have dedicated employees for mowing lawns and fields—a largely repetitive task that occupies the bulk of time on many worksites.

An advantage of robotic mowers is that they free up mower operators to assist with other tasks on a job site. Mower automation allowed some Yellowstone Landscape locations to take on additional clients and crew members.

While large landscaping companies may invest in a fleet of high-end commercial mowers from brands like Husqvarna, Kress, and Scythe, smaller businesses might consider testing the waters with consumergrade models before jumping headlong into a major investment. Another benefit of selling robot lawn mowers to businesses is that you can provide services for ongoing maintenance or onsite service calls if equipment experiences issues.

While robot mowers are a fraction of the lawn and garden equipment market, they're an opportunity for residential and commercial vendors to catch the attention of tech-minded customers.

Perspective

TWICE.COM | JUNE 2025

7

Consumer Electronics And Custom Integration At Nationwide PrimeTime: Key Highlights And Opportunities

N

ationwide PrimeTime is one of the largest buying group events, and this year, it was filled with exciting developments for dealers in the Consumer Electronics and Custom Integration (CI) sectors. Custom integrators were a major focal point, as technology becomes increasingly central to creating smarter, more connected homes.

Keynote presentations and breakout sessions, led by David Watt, Sr. Director for Consumer Electronics & Connected Services, and Randy Derr, Director of Distribution & Exchange at Nationwide Marketing Group, explored how Nationwide members can harness these opportunities to grow their businesses. Both David and Randy shared valuable insights into how dealers can leverage new technologies to provide customized and integrated solutions to their customers.

One of the most exciting announcements was the introduction of new special benefits for Samsung Platinum Dealers. Dealers of all sizes and commitment levels can find a home in Samsung’s Platinum Program, as there are levels of participation that can fit most dealer’s needs, there is even a new level called “Platinum Black”, if you choose to be an exclusive Samsung TV dealer. The benefits of the overall program are many, including increased profitability as you move up the commitment level, plus other benefits such as VIR, and “Where to buy” designation. As always Samsung includes your sales from all Authorized distributors to make it easier for members to find the product in just about every market.

Enrolling in the Samsung Platinum Program, in addition to the Nationwide membership Samsung benefits, opens the way to supporting Samsung’s incredibly broad array of TV Technologies and models.

A significant highlight at PrimeTime was

the showcase of the latest product innovations. From premium televisions to smart home products and high-performance audio systems, Nationwide members were given the chance to experience cutting-edge technologies firsthand. Product demonstrations provided a deep dive into how these products can integrate seamlessly into the homes of their customers.

Additionally, Nationwide dealers were invited to participate in Samsung’s 2025 TV Product Roadshow. This Roadshow is an opportunity for dealers to receive hands-on training on a variety of Samsung TV technologies and specific custom integration products. The trainings will be held in 100 different markets across the country, providing dealers with valuable insights into product features, installation tips, and troubleshooting techniques.

This initiative is designed to help dealers stay ahead of the curve in selling Premium TV and ensure they are equipped with the knowledge needed to succeed in the fastmoving lucrative TV business.

Throughout the event, speakers and manufacturers provided valuable insights into the Consumer Electronics and Custom Integration industries, focusing on key trends that will shape the future: 1. The Growth of Smart Homes: Smart home products continue to grow in popularity. Nationwide members were encouraged to invest in this category as homeowners increasingly seek connected solutions to enhance convenience and efficiency in their living spaces.

2. The Demand for Larger Screens: With the rise of home theater and gaming, there is a growing demand for larger televisions and premium displays. Manufacturers highlighted innovations in 4K and 8K

TONY MONTELEONE

By Tony Monteleone

technologies, as well as new models that offer better viewing angles, glare reduction, and larger screen sizes.

3. Integration of Audio and Visual Systems: As more consumers invest in home theater systems and surround sound setups, there is an increasing need for integration with visual technologies. Custom integrators were encouraged to offer tailored solutions that integrate audio, video, and smart home features.

4. Sustainability: Environmental concerns were also a major topic, with several companies showcasing eco-friendly products and energy-efficient technologies.

The key takeaway from PrimeTime is clear: there are significant opportunities for Nationwide members to expand their consumer electronics and custom integration offerings. With access to exclusive dealer benefits, product discounts, and cutting-edge training, dealers are wellpositioned to capitalize on the growing demand for smart home products and premium entertainment systems.

Dealers were encouraged to take full advantage of the event’s offerings and use the tools provided by manufacturers to enhance their product assortments and better serve customers.

8 Perspective

JUNE 2025 | TWICE.COM

From Novelty To Normality: How AI Is Defining Work In 2025 AI has evolved from a niche concept to a workplace norm

By Mark Eyden - Director of Partner Development for EMEA at Laserfiche

I

t’s been two years since OpenAI shook the world with ChatGPT. Since then, businesses have been racing to monetize AI and seamlessly integrate it into daily operations. Now, in 2025, those ambitions are materializing, giving the world a clearer vision of what an AI-powered business landscape looks like.

In 2025, AI is no longer an experiment.

Companies have moved beyond testing and are deploying AI at scale. Agentic AI chatbots can now recommend products and complete transactions autonomously, while AI-powered fraud prevention helps detect and prevent scams. AI isn’t just emerging— it’s here.

According to McKinsey, five forces are defining AI in the workplace in 2025: improved intelligence and reasoning, agentic AI enabling autonomous robot workers, multimodality that integrates text, audio, and video, and increased transparency through better reasoning and clearer explanations of its processes.

Workers are using AI to be more creative.

A report by Deloitte found that 70% of workers are open to offloading tasks to AI to free up time and boost creativity, yet 28% worry about technology threatening their jobs. AI is both a blessing and a curse—while it reduces mundane work, it also raises concerns about job security.

Also, better reasoning is giving businesses more confidence in AI models. People are so accustomed to AI in their daily lives— whether it’s Google Maps or Alexa—that they expect similar automation at work.

These systems don’t just organize and secure business data; they also streamline tedious processes like onboarding and contract management. By automating routine

GERALTON PIXABAY

WHAT DOES AI LOOK LIKE IN 2025?

paperwork, AI is freeing employees to focus on more creative, high-value tasks.

Like all technological change, there’s a lot happening, but those who can harness AI stand to gain a lot.

HUMAN-CENTERED TECH IS THE FUTURE AI in 2025 is a lot like hybrid work: by balancing automation with human oversight, businesses and workers can reap the benefits of efficiency while reducing mundane tasks.

Certainly, there are some risks. While AI is freeing employees from routine tasks and enabling more strategic work, some roles are shifting toward refinement and review of AI output—raising concerns that critical thinking skills could erode in the process. At the same time, some businesses that have made big bets on AI aren’t yet seeing the expected returns. This is because we’re only just exiting the pilot phase. Almost 90% of business leaders anticipate that AI will drive revenue growth in the next three years.

Businesses that automate their business processes using tools like ECMs — which can

support the quick rollout of automated solutions with drag-and-drop tools or prebuilt templates — have more time to train their staff. According to a report by IBM, 62% of organizations are already using AI to personalize learning content for employees, leading to a more engaging and effective training experience, keeps their critical thinking skills sharp and ensuring they’re ready for further digital transformation.

McKinsey’s report highlights the immense potential of AI, but businesses must be agile to truly capitalize on it. The technology is advancing so quickly that the best opportunities could emerge from various areas, and organizations must invest in workers who can drive this transition.

Interestingly, Millennials are among AI’s most vocal champions. As they take on more leadership roles, they are becoming natural overseers of AI adoption. But regardless of generation, businesses that prioritize employee training and equip their teams with the skills to leverage AI effectively will come out ahead in 2025

9

TWICE.COM | JUNE 2025

2025

ILLUSTRATION: MACROVECTOR

TOP 50

Major Appliance Retailers Report

10

JUNE 2025 | TWICE.COM

2025

TOP 50

GETTY IMAGES

MAJOR APPLIANCE RETAILERS REPORT

Methodology The TWICE Top 50 Major Appliance Retailers Report ranks the leading domestic white-goods dealers by consumer sales of major appliances for the prior calendar year

S

ales figures are based on information that was supplied by retailers responding to a survey by TWICE and its research partner Senex, a global industry research firm.

Absent retailers’ input, estimates were developed using economic models related to household demand for major appliances on a local market level, including housing market data, average retail price points by product and other sources, plus industry sizing based on wholesale shipment figures from the Association of Home Appliance Manufacturers (AHAM).

All estimates were further refined and submissions vetted using public filings with the U.S. Securities and Exchange Commission (SEC), TWICE industry analyses, financial analysts’ reports,

published data and other sources.

Sales figures for the current year were then compared to prior year sales tallies and adjusted if necessary to more closely track industrywide revenue growth.

Major appliance retailers must meet the following criteria to be considered for inclusion in the TWICE Top 50 Major Appliance Retailers Report: sell new products directly to consumers have brick-and-mortar retail stores or a significant online presence sell major appliances as one of their principal lines of business do not sell solely to the builder channel or to multi-family dwellings sell at least one of the following major appliance categories as defined by AHAM: washers, dryers, refrigerators,

• • • • •

freezers, dishwashers, ranges, cooktops, wall ovens, microwave ovens, room air conditioners and dehumidifiers.

Sales are considered to be the revenue received for merchandise only, and which is sold solely through the retail channel.

Senex, headquartered in Louisville, Ky., is an industry research and analysis firm providing greater clarity into markets and opportunities for entities involved in product development, mergers and acquisitions, retailing and product design.

Founded in 2016, principals at Senex have been creating the TWICE retail rankings since 2006.

Their proprietary methodology and refined baseline render sales comparisons with reports issued prior to 2006 imprecise.

12

JUNE 2025 | TWICE.COM

2025

TOP 50 MAJOR APPLIANCE RETAILERS REPORT

2024 Rank

Store Type

Retailer

2023 Total 2024 Total MajApp Sales MajApp Sales

Y/Y Growth

2024 Stores

2023 Stores

1

HIC

THE HOME DEPOT

$ 11,004 $ 10,903

0.9% 

2,025

2,015

2

HIC

LOWE'S

$ 10,580 $ 10,819 -2.2% 

1,748

1,746

3

EA/N

BEST BUY

$ 3,823

$ 4,524 -15.5% 

891

901

4

MM

WALMART

$ 1,029

$ 1,060

-3.0% 

4,605

4,615

5

EAF/N

P.C. RICHARD & SON

$ 1,019

$ 1,009

1.0% 

66

66

6

WC

COSTCO

$ 788

$ 769

2.5% 

614

591

7

EAF/N

NEBRASKA FURNITURE MART

$ 598

$ 584

2.3% 

4

4

8

EA/M

ABT ELECTRONICS AND APPLIANCES

$ 447

$ 445

0.5% 

1

1

9

HIC

MENARDS

$ 331

$ 338

-2.0% 

341

335

10

EAF/N

BRANDSMART USA

$ 305

$ 310

-1.5% 

12

11

NR = Not ranked last year (1) All sales information, except for that supplied by publicly held companies that break out line-of-business sales for consumer electronics, is based on TWICE estimates.

(2) Represents only stores carrying consumer electronics.

(3) Most store type codes were developed jointly by TWICE and the Consumer Technology Association.

CA = Catalog showrooms CD/I = Consumer direct/Internet shopping CD/MO = Consumer direct/Mail order

CD/TV = Consumer direct/TV shopping CS = Computer stores D/G = Drug/Grocery stores DS = Department stores EA/M = Electronics/Appliance stores/One-market EA/N = Electronics/Appliance stores/Multiregional EA/R = Electronics/Appliance stores/Regional EAF/N = Electronics/Appliance/Furniture stores EO/L = Electronics-only stores HF = Home-furnishings stores HIC = Home-improvement centers

HO = Home-office stores MM = Mass merchants MS/CAM = Miscellaneous/Camera stores MS/ME/AO = Miscellaneous/Mobile electronics store/Auto only MS/MU = Miscellaneous/Music-Movie stores MS/PX = Miscellaneous/Military exchanges MS/TOY = Miscellaneous/Toy stores WC = Warehouse clubs © TWICE 2025

TWICE.COM | JUNE 2025

13

2025

TOP 50 MAJOR APPLIANCE RETAILERS REPORT

2023 Total 2024 Total MajApp Sales MajApp Sales

2024 Rank

Store Type

Retailer

11

HIC

PACIFIC SALES KITCHEN & BATH CENTERS

$ 295

12

CD/I

AMAZON.COM

13

EAF/N

14

Y/Y Growth

2024 Stores

2023 Stores

$ 309

-4.5% 

20

20

$ 262

$ 267

-2.0% 

2

2

ABC WAREHOUSE

$ 240

$ 238

0.8% 

41

42

HF

R.C. WILLEY HOME FURNISHINGS

$ 220

$ 249

-11.8% 

10

10

15

AO/L

ALBERT LEE APPLIANCE CO.

$ 205

$ 207

-1.0% 

6

6

16

EA/R

GRAND APPLIANCE AND TV

$ 190

$ 185

2.7% 

29

28

17

EAF/N

BIG SANDY SUPERSTORE

$ 188

$ 187

0.5% 

34

34

18

MM

TARGET

$ 161

$ 171

-5.5% 

1,978

1,956

19

AO/L

AIRPORT HOME APPLIANCE

$ 161

$ 153

5.6% 

8

8

20

AO/L

YALE APPLIANCE & LIGHTING

$ 154

$ 153

0.7% 

3

3

NR = Not ranked last year (1) All sales information, except for that supplied by publicly held companies that break out line-of-business sales for consumer electronics, is based on TWICE estimates.

(2) Represents only stores carrying consumer electronics.

(3) Most store type codes were developed jointly by TWICE and the Consumer Technology Association.

CA = Catalog showrooms CD/I = Consumer direct/Internet shopping CD/MO = Consumer direct/Mail order

CD/TV = Consumer direct/TV shopping CS = Computer stores D/G = Drug/Grocery stores DS = Department stores EA/M = Electronics/Appliance stores/One-market EA/N = Electronics/Appliance stores/Multiregional EA/R = Electronics/Appliance stores/Regional EAF/N = Electronics/Appliance/Furniture stores EO/L = Electronics-only stores HF = Home-furnishings stores HIC = Home-improvement centers

HO = Home-office stores MM = Mass merchants MS/CAM = Miscellaneous/Camera stores MS/ME/AO = Miscellaneous/Mobile electronics store/Auto only MS/MU = Miscellaneous/Music-Movie stores MS/PX = Miscellaneous/Military exchanges MS/TOY = Miscellaneous/Toy stores WC = Warehouse clubs © TWICE 2025

14

JUNE 2025 | TWICE.COM

2025

TOP 50 MAJOR APPLIANCE RETAILERS REPORT

2023 Total 2024 Total MajApp Sales MajApp Sales

2024 Rank

Store Type

Retailer

21

AO/L

WARNERS' STELLIAN APPLIANCE

$ 142

22

AO/L

APPLIANCE FACTORY & MATTRESS KINGDOM

23

EAF/N

24

Y/Y Growth

2024 Stores

2023 Stores

$ 140

1.5% 

12

12

$ 137

$ 137

0.0%

29

27

CONN'S

$ 137

$ 304

-55.0% 

176

176

AO/L

FAMOUS TATE

$ 133

$ 129

2.8% 

11

11

25

EA/R

KARL'S TV & APPLIANCE

$ 132

$ 120

10.0% 

31

30

26

HIC

FERGUSON

$ 120

$ 118

2.0% 

235

232

27

MS/PX

ARMY-AIR FORCE EXCHANGE

$ 112

$ 74

51.4% 

120

120

28

WC

SAM'S CLUB

$ 110

$ 115

-4.0% 

600

599

29

AO/L

HAHN APPLIANCE

$ 96

$ 98

-2.0% 

4

4

30

AO/L

WDC KITCHEN & BATH CENTER

$ 94

$ 93

1.4% 

6

6

NR = Not ranked last year (1) All sales information, except for that supplied by publicly held companies that break out line-of-business sales for consumer electronics, is based on TWICE estimates.

(2) Represents only stores carrying consumer electronics.

(3) Most store type codes were developed jointly by TWICE and the Consumer Technology Association.

CA = Catalog showrooms CD/I = Consumer direct/Internet shopping CD/MO = Consumer direct/Mail order

CD/TV = Consumer direct/TV shopping CS = Computer stores D/G = Drug/Grocery stores DS = Department stores EA/M = Electronics/Appliance stores/One-market EA/N = Electronics/Appliance stores/Multiregional EA/R = Electronics/Appliance stores/Regional EAF/N = Electronics/Appliance/Furniture stores EO/L = Electronics-only stores HF = Home-furnishings stores HIC = Home-improvement centers

HO = Home-office stores MM = Mass merchants MS/CAM = Miscellaneous/Camera stores MS/ME/AO = Miscellaneous/Mobile electronics store/Auto only MS/MU = Miscellaneous/Music-Movie stores MS/PX = Miscellaneous/Military exchanges MS/TOY = Miscellaneous/Toy stores WC = Warehouse clubs © TWICE 2025

TWICE.COM | JUNE 2025

15

2025

TOP 50 MAJOR APPLIANCE RETAILERS REPORT

2023 Total 2024 Total MajApp Sales MajApp Sales

2024 Rank

Store Type

Retailer

31

EA/R

SPENCER'S TV & APPLIANCE

$ 91

32

AO/L

BRAY & SCARFF

33

CD/I

34

Y/Y Growth

2024 Stores

2023 Stores

$ 94

-3.0% 

11

10

$ 91

$ 92

-1.5% 

15

15

AJ MADISON

$ 89

$ 90

-2.0% 

4

3

EA/R

HOWARD'S APPLIANCE

$ 88

$ 91

-2.5% 

13

13

35

EA/R

QUEEN CITY AUDIO VIDEO & APPLIANCES

$ 85

$ 80

6.3% 

9

10

36

EA/R

ORVILLE'S HOME APPLIANCES

$ 82

$ 83

-1.5% 

8

8

37

EA/M

COUNTY TV & APPLIANCE

$ 72

$ 71

2.0% 

1

1

38

AO/L

APPLIANCE DIRECT

$ 68

$ 71

-4.0% 

10

10

39

EA/R

KARL'S SALES & SERVICE

$ 67

$ 69

-2.5% 

2

2

40

EA/R

ELECTRONIC EXPRESS

$ 57

$ 55

2.0% 

22

20

NR = Not ranked last year (1) All sales information, except for that supplied by publicly held companies that break out line-of-business sales for consumer electronics, is based on TWICE estimates.

(2) Represents only stores carrying consumer electronics.

(3) Most store type codes were developed jointly by TWICE and the Consumer Technology Association.

CA = Catalog showrooms CD/I = Consumer direct/Internet shopping CD/MO = Consumer direct/Mail order

CD/TV = Consumer direct/TV shopping CS = Computer stores D/G = Drug/Grocery stores DS = Department stores EA/M = Electronics/Appliance stores/One-market EA/N = Electronics/Appliance stores/Multiregional EA/R = Electronics/Appliance stores/Regional EAF/N = Electronics/Appliance/Furniture stores EO/L = Electronics-only stores HF = Home-furnishings stores HIC = Home-improvement centers

HO = Home-office stores MM = Mass merchants MS/CAM = Miscellaneous/Camera stores MS/ME/AO = Miscellaneous/Mobile electronics store/Auto only MS/MU = Miscellaneous/Music-Movie stores MS/PX = Miscellaneous/Military exchanges MS/TOY = Miscellaneous/Toy stores WC = Warehouse clubs © TWICE 2025

16

JUNE 2025 | TWICE.COM

2025

TOP 50 MAJOR APPLIANCE RETAILERS REPORT

2023 Total 2024 Total MajApp Sales MajApp Sales

2024 Rank

Store Type

Retailer

41

EA/R

JETSON TV & APPLIANCE CENTERS

$ 54

42

AO/L

DON'S APPLIANCES

43

AO/L

44

Y/Y Growth

2024 Stores

2023 Stores

$ 55

-2.5% 

7

7

$ 52

$ 51

2.0% 

11

11

ATHERTON APPLIANCE AND KITCHENS

$ 44

$ 45

-3.0% 

2

2

AO/L

EAST COAST APPLIANCE

$ 40

$ 39

2.6% 

7

6

45

AO/L

TEXAS APPLIANCE AND BUILDERS' SUPPLY

$ 39

$ 43

-9.2% 

4

4

46

EA/R

COWBOY MALONEY'S

$ 39

$ 40

-4.0% 

13

13

47

AO/L

UNIVERSITY ELECTRIC

$ 38

$ 39

-2.6% 

1

1

48

DS

CURACAO

$ 35

$ 37

-5.9% 

13

13

49

MS/PX

NAVY EXCHANGE

$ 30

$ 14

113.4%

17

17

50

EA/R

BEKINS

$ 23

$ 23

-4.1% 

2

2

NR = Not ranked last year (1) All sales information, except for that supplied by publicly held companies that break out line-of-business sales for consumer electronics, is based on TWICE estimates.

(2) Represents only stores carrying consumer electronics.

(3) Most store type codes were developed jointly by TWICE and the Consumer Technology Association.

CA = Catalog showrooms CD/I = Consumer direct/Internet shopping CD/MO = Consumer direct/Mail order

CD/TV = Consumer direct/TV shopping CS = Computer stores D/G = Drug/Grocery stores DS = Department stores EA/M = Electronics/Appliance stores/One-market EA/N = Electronics/Appliance stores/Multiregional EA/R = Electronics/Appliance stores/Regional EAF/N = Electronics/Appliance/Furniture stores EO/L = Electronics-only stores HF = Home-furnishings stores HIC = Home-improvement centers

HO = Home-office stores MM = Mass merchants MS/CAM = Miscellaneous/Camera stores MS/ME/AO = Miscellaneous/Mobile electronics store/Auto only MS/MU = Miscellaneous/Music-Movie stores MS/PX = Miscellaneous/Military exchanges MS/TOY = Miscellaneous/Toy stores WC = Warehouse clubs © TWICE 2025

TWICE.COM | JUNE 2025

17

2025

TOP 50 MAJOR APPLIANCE RETAILERS REPORT

Top 50 MA Store Retailers by Class 2024 Rank

Store Type

Retailer

Total Appliance-only stores

2024 Total MA Sales

2023 Total MA Sales

$ 1,493

$ 1,489

15

AO/L

Albert Lee Appliance Co.

$ 205

$ 207

19

AO/L

Airport Home Appliance

$ 161

$ 153

20

AO/L

Yale Appliance & Lighting

$ 154

$ 153

21

AO/L

Warners' Stellian Appliance

$ 142

$ 140

22

AO/L

Appliance Factory & Mattress Kingdom

$ 137

$ 137

24

AO/L

Famous Tate

$ 133

$ 129

29

AO/L

Hahn Appliance

$ 96

$ 98

30

AO/L

WDC Kitchen & Bath Center

$ 94

$ 93

32

AO/L

Bray & Scarff

$ 91

$ 92

38

AO/L

Appliance Direct

$ 68

$ 71

42

AO/L

Don's Appliances

$ 52

$ 51

43

AO/L

Atherton Appliance and Kitchens

$ 44

$ 45

44

AO/L

East Coast Appliance

$ 40

$ 39

45

AO/L

Texas Appliance and Builders' Supply

$ 39

$ 43

47

AO/L

University Electric

$ 38

$ 39

$ 350

$ 358

Total Consumer Direct 12

CD/I

Amazon.Com

$ 262

$ 267

33

CD/I

AJ Madison

$ 89

$ 90

Total Department Stores

$ 35

$ 37

DS

$ 35

$ 37

$ 519

$ 515

48

Curacao

Total Electronics/Appliance stores/One Market 8

EA/M

Abt Electronics and Appliances

$ 447

$ 445

37

EA/M

County TV & Appliance

$ 72

$ 71

$ 3,823

$ 4,524

$ 3,823

$ 4,524

$ 908

$ 897

Total Electronics/Appliance stores/Multi-region 3

EA/N

Best Buy

Total Electronics/Appliance stores/Regional 16

EA/R

Grand Appliance and TV

$ 190

$ 185

25

EA/R

Karl's TV & Appliance

$ 132

$ 120

31

EA/R

Spencer's TV & Appliance

$ 91

$ 94

34

EA/R

Howard's Appliance

$ 88

$ 91

% Total MA 2024

% Total MA 2023

4.3%

4.2%

1.0%

1.0%

0.1%

0.1%

1.5%

1.5%

11.1%

12.8%

2.6%

2.5%

18

JUNE 2025 | TWICE.COM

2025

TOP 50 MAJOR APPLIANCE RETAILERS REPORT

2024 Rank

Store Type

Retailer

2024 Total MA Sales

2023 Total MA Sales

% Total MA 2024

% Total MA 2023

7.2%

7.4%

0.6%

0.7%

64.9%

63.5%

3.5%

3.5%

0.4%

0.2%

2.6%

2.5%

100.0%

100.0%

Total Electronics/Appliance stores/Regional CONTINUED. 35

EA/R

Queen City Audio Video & Appliances

$ 85

$ 80

36

EA/R

Orville's Home Appliances

$ 82

$ 83

39

EA/R

Karl's Sales & Service

$ 67

$ 69

40

EA/R

Electronic Express

$ 57

$ 55

41

EA/R

Jetson TV & Appliance Centers

$ 54

$ 55

46

EA/R

Cowboy Maloney's

$ 39

$ 40

50

EA/R

Bekins

$ 23

$ 23

$ 2,487

$ 2,633

Total Electronics/Appliance/Furniture stores/Multi-Regional 5

EAF/N

P.C. Richard & Son

$ 1,019

$ 1,009

7

EAF/N

Nebraska Furniture Mart

$ 598

$ 584

10

EAF/N

BrandsMart USA

$ 305

$ 310

13

EAF/N

ABC Warehouse

$ 240

$ 238

17

EAF/N

Big Sandy Superstore

$ 188

$ 187

23

EAF/N

Conn's

$ 137

$ 304

Total Home Furnishing

$ 220

$ 249

HF

$ 220

$ 249

$ 22,331

$ 22,488

14

R.C. Willey Home Furnishings

Total Home Improvement Centers 1

HIC

The Home Depot

$ 11,004

$ 10,903

2

HIC

Lowe's

$ 10,580

$ 10,819

9

HIC

Menards

$ 331

$ 338

11

HIC

Pacific Sales Kitchen & Bath Centers

$ 295

$ 309

26

HIC

Ferguson

$ 120

$ 118

$ 1,190

$ 1,231

Total Mass Merchants 4

MM

Walmart

$ 1,029

$ 1,060

18

MM

Target

$ 161

$ 171

$ 142

$ 88

Total Miscellaneous 27

MS/PX

Army-Air Force Exchange

$ 112

$ 74

49

MS/PX

Navy Exchange

$ 30

$ 14

Total Warehouse Clubs

$ 899

$ 884

6

WC

Costco

$ 788

$ 769

28

WC

Sam's Club

$ 110

$ 115

$ 34,396

$ 35,392

Totals

TWICE.COM | JUNE 2025

19

2025

TOP 50 MAJOR APPLIANCE RETAILERS REPORT

Sales by Store Type Store Type

% Total MA 2024

% Total MA 2023

2024 Total MA Sales (mil)

2023 Total MA Sales (mil)

Total Home Improvement Centers

22,331

22,488

64.9%

63.5%

Total Electronics/Appliance stores/Multi-region

3,823

4,524

11.1%

12.8%

Total Electronics/Appliance/Furniture stores/Multi-Regional

2,487

2,633

7.2%

7.4%

Total Appliance-only stores

1,493

1,489

4.3%

4.2%

Total Mass Merchants

1,190

1,231

3.5%

3.5%

Total Warehouse Clubs

899

884

2.6%

2.5%

Total Electronics/Appliance stores/Regional

908

897

2.6%

2.5%

Total Consumer Direct

350

358

1.0%

1.0%

Total Electronics/Appliance stores/One Market

519

515

1.5%

1.5%

Total Home Furnishing

220

249

0.6%

0.7%

Total Miscellaneous

142

88

0.4%

0.2%

Total Department Stores

35

37

0.1%

0.1%

Total Home Improvement Centers

233

249

0.2%

0.2%

Total Drug/Grocery Store

97

102

0.1%

0.1%

Total Home Furnishing

47

55

0.0%

0.0%

34,396

35,392

100.0%

100.0%

Total Electronics/Appliance stores/Multi-region

3,823

4,524

11.1%

12.8%

Total Electronics/Appliance/Furniture stores/Multi-Regional

2,487

2,633

7.2%

7.4%

Total Electronics/Appliance stores/Regional

908

897

2.6%

2.5%

Total Electronics/Appliance stores/One Market

519

515

1.5%

1.5%

7,737

8,569

22.5%

24.2%

Total Consumer Direct

350

358

1.0%

1.0%

Total Department Stores

142

88

0.4%

0.2%

Total Miscellaneous

35

37

0.1%

0.1%

Total All Others

528

483

1.5%

1.4%

Totals

Total Electronics/Appliance Stores

Sales by Outlet Store Type

2024 Total MA Sales

2023 Total MA Sales

% Total MA 2024

% Total MA 2023

Home Improvement Centers

22,331

22,488

64.9%

63.5%

Electronics/Appliance stores

7,737

8,569

22.5%

24.2%

Appliance-only stores

1,493

1,489

4.3%

4.2%

Mass Merchants

1,190

1,231

3.5%

3.5%

Warehouse Clubs

899

884

2.6%

2.5%

Sales by Rank 2024 Total MA Sales

2023 Total MA Sales

% Total MA 2024

% Total MA 2023

1 to 5

27,455

28,316

79.8%

80.0%

6 to 10

2,470

2,446

7.2%

6.9%

2,756

2,949

8.0%

8.3%

1,715

1,681

5.0%

4.7%

34,396

35,392

100.0%

100.0%

Store Type

Total - All Others

528

483

1.5%

1.4%

11 to 25

Home Furnishing

220

249

0.6%

0.7%

26 to 50

Registry Totals

34,396

35,392

100.0%

100.0%

Registry Totals

22 Audio

JUNE 2025 | TWICE.COM

EPOS Releases ADAPT E1 Premium Earbuds ADAPT E1 is EPOS’s first UC-certified true wireless earbud

By TWICE Staff

KEY FEATURES OF THE ADAPT E1:

• So comfortable you'll forget you're

•

•

wearing them: More than half a million ear scans can't be wrong. EPOS IntelligentFit™ ensures comfort and superior acoustic performance.

An earbud certified for professionals: UC certifications, multi-point connectivity, and device management boost productivity and let you switch easily between any phone, PC, or tablet.

Delivers an outstanding music experience: Enjoy a headset-quality

AirPods With Built-In Cameras Could Arrive In 2027 External cameras could bring AI-powered features found in other wearables to Apple's flagship earbuds

By Derek Wiley

L

ast year saw reports surface that Apple was considering integrated infrared cameras into Airpods to improve the wireless headphones’ spatial audio experience. New information, reported by Bloomberg’s Mark Gurman,

EPOS

why we have created EPOS IntelligentFit™, an ear fit analysis tool that predicts an optimal earbud shape based on AI and a database of over half a million ear scans.

This is why you can wear your ADPAT E1 comfortably throughout the day."

sheds more light on Apple’s plans to camera-fy its Airpods. In addition to bolstering the immersive audio capabilities of the wireless earbuds, cameras could enable smart AI capabilities found in other wearables.

“Apple is working on a new version of the AirPods Pro that uses external cameras and

•

•

listening experience with rich, detailed sound that brings your music to life.

Speak effortlessly without the feeling of blocked ears: Hybrid ANC, semiopen acoustics, and EPOS advanced algorithms make concentration and conversations easier and more natural.

Never pause your productivity with 50 hours battery: Power through your day with an impressive 50-hour battery life and keep the momentum going with wireless case charging.

artificial intelligence to understand the outside world and provide information to the user,” Gurman wrote. This would essentially be the smart glasses path — but without actual glasses.”

While previous reports point to 2026 as a launch date for camera-integrated Airpods, Gurman says that smart-capable earpods likely won’t surface until 2027, when they would be part of a multi-pronged foray into smart wearables.

“Into 2027, the team is considering launching smart glasses on par with the Meta Ray-Bans," Gurman added.

APPLE

P

remium global audio brand EPOS has released its first UC-certified true wireless earbud, the ADAPT E1.

Designed to adapt effortlessly to every aspect of a user's day, from high-stakes business meetings to your workouts and morning commutes, the ADAPT E1 delivers an exceptional audio experience whether you are joining a Teams meeting, taking a call, or enjoying your favorite music at an MSRP starting at $219.

"The ADAPT E1, EPOS´s first UC-certified true wireless earbud, has been carefully crafted to meet the expectations of both the modern professional but also your normal earbud consumer,” said Jesper Kock, VP Research & Development at EPOS. “An element that I am especially proud of is our new EPOS IntelligentFit. We know that every ear shape and size is unique, which is

24 Outdoor Tech

JUNE 2025 | TWICE.COM

Meanwhile, Back At The Ranch: AI-Powered Smart Chicken Coops Arrive

holesale electronics distributor, Petra Industries, has welcomed the brand coop, inventors of the first-ever AI-powered smart chicken coops to its lineup. Based in Austin, TX, coop is an agriculture technology company reshaping how consumers think about backyard farming.

“Backyard chicken coops are growing in popularity,” says Tate Morgan, Petra President. “By combining AI tech in creative new ways, coop has made their chicken coops the smartest way to raise backyard chickens.”

Designed with on-the-go aspiring farmers in mind, coop’s high-tech, sturdy, and automated chicken coops use AI and IoT technology, providing the ability to protect,

monitor, and tend flocks from anywhere.

EggsteinAI is their proprietary smart coop guardian. It uses specialized artificial intelligence, wireless cameras, and the company’s app to provide individual bird recognition, critter detection, and more.

With many households already interested in sustainable living and growing vegetables, fruits, and other food, coop felt the time was right to encourage backyard coops. Their goal is to help people reconnect with their food, understand the journey, and experience the delight of collecting fresh eggs from their own backyards. All coop products are engineered for optimal user experience – whether human or feathered.

For more information about coop’s smart chicken coops, visit petra.com.

COOP

W

Petra Industries welcomes next-gen nesting from coop

Forget AirTags — Chipolo's New Item Trackers Are Louder And Work With Both Apple And Google These are Find My and Find My Device compatible trackers with a booming speaker

By Dave LeClair - Tom's Guide

N

o one likes losing their stuff. That's where the best key trackers can be a real lifesaver. If an item, like your keys, goes missing, you can lock in on its exact location and have it make a noise that'll guide you straight to it.

For some people, though, trackers like AirTags can be hard to hear, which is where the newly announced Chipolo Pop saves the

day with its louder speaker.

These trackers aren't just louder, though.

The company says they have better Bluetooth range than any of its current devices. They also feature improved water and dust resistance — up to IP55 — which is key for durability. The AirTags feature an IP67 rating, though, giving them the edge in water and dust blocking power.

You won't need to rely on an untested network, as the Chipolo Pop trackers work with Apple’s Find My and Google’s Find My Device. You can only use them with one network at a time, but this should be fine since most users will have either Android or iOS for their main devices.

The devices come in blue, black, green, red, white and yellow options, so you can get

Tech Accessories

TWICE.COM | JUNE 2025

CHIPOLO

the one that matches your personality.

Perhaps the main selling point is the 120dB alarm, which is also found in Chipolo’s other trackers. That's one of the loudest trackers on the market, beating the Tile Pro by 10dB. Couple that with the 300-foot Bluetooth range, and you'll have no trouble finding your missing Chipolo Pop. For those who'd rather replace the battery, the Chipolo Pop (and other models from the brand) feature a user-replaceable CR2032 coin cell battery.

Another cool feature comes from Chipolo's app, which lets you use the Pop as a remote camera shutter. You can also use it to change the alarm sound.

While not game-changing features, they're nice to have and give this AirTag alternative a notable little edge.

Apple Home Hub Reportedly Delayed Until 2026 — And You Can Blame Siri If you're waiting for Apple to control your home, you'll have to wait longer

By Dave LeClair - Tom's guide

A

pple i s working on a smart home hub; we're pretty confident this is happening as we speak. Enough rumors and reports about the device have occurred that we're sure it's coming at some point.

However, it looks like the hub is being delayed a bit, as the latest reports from Bloomberg's Mark Gurman indicate the Cupertino company will hold the device back until 2026 when an improved Siri launches (and this is probably the smartest thing Apple could do, as it wouldn't want to launch a new category of devices when it's not ready).

Apple delayed its contextual Siri and Apple Intelligence features that rely on App

25

Intents until 2026, and early reports say these are at the core of Apple's rumored smart home hub. Unfortunately, we don't have an exact date for the contextual Siri update, so we can't say precisely when the company will get the new smart home hub into the houses of Apple fans worldwide.

WHY APPLE DELAYED CONTEXTUAL AI FEATURES While we can only speculate on what made Apple hold back the release of its new Siri assistant, we assume the wonky notification summaries that came with Apple Intelligence didn't help the company's cause.

If that was a preview of where the company's contextual AI is, it's certainly not

ready to control all the devices in people's homes.

A leaked meeting from Apple said that the app intent system worked since iOS 18.2, but it was only right 80% of the time. If users are relying on it for essential aspects of their lives, they need to be able to trust the results every single time, or the whole system falls apart.

Either way, I'm glad to see Apple slow down and give the AI assistant more time.

I'd rather wait for a better Siri experience than have the company push out a halfbaked version so that it can get its smart home hub on the market sooner. Siri's reputation is already lower than it used to be, so Apple needs to tread carefully.

26 Features: Audio

JUNE 2025 | TWICE.COM

SkullCandy ‘Heists’ Sound By Bose For $99 Buds Two leading headphone companies at opposite ends of the market combine to bring ‘premium sound for the people’

By Stewart Wolpin

BOSE REMAINS THE SAME “This doesn’t change what we do,” insists Bose CMO Jim Mollica. “We’re a premium brand and [make a] premium product, and our products are built for the greatest sound experience you possibly could have for that price point. Unfortunately, for that price point, there are some people that it’s not

STEWART WOLPIN

I

n a premium-bargain brand pairing as unlikely as Hermes and Dollar Tree, Bugatti and Budget Car Rental, or Cartier and Cracker Jack, budget headphone maker SkullCandy has partnered with premium audio maker Bose on the new SkullCandy Method 360 ANC true wireless earbuds.

The Method 360 ANC, which features “Sound by Bose” technology, active noise cancelation, multipoint Bluetooth connectivity, IPX4 water- and sweatresistance, and 40-hour battery life with rapid charging, is available now for an introductory price of $99 and will eventually settle in at $129.

In Method marketing, SkullCandy jokingly intimates it covertly stole Bose audio technology is which the company calls a “sound heist.” The truth is not unexpectedly more pedantic.

“It’s just not as exciting as you might think,” downplayed SkullCandy CEO Brian Garofalow, belying the grandiosity of the product’s intro at an ornate downtown Manhattan event featuring celebrity brand ambassador Tony Hawk. “We are two brands we see as fairly complementary… We had this big idea of bringing premium sound to the people and changing the perception of SkullCandy and, at the same time…maybe taking a couple of those really incredible parts about Bose audio technology and making [it] more accessible to other people.”

achievable for. We worked with [SkullCandy] to create this product [to] be an incredible experience at that price point.”

Method 360 ANC is available in five highfashion colors/designs, including orange, white, black, champagne gold, and leopard skin.

The buds are encased in an unusual sliding “click-it and “rip-it” translucent case with an attached strap and carabiner clip.

The case, however, does not include its own battery for recharging the buds.

While “Sound by Bose” is emblazoned on the box and marketing, Mollica stresses that the Method 360 ANC is not a Bose product, nor is it designed to compete with Bose’s own more premium TWS buds.

“It’s not a Bose, okay, it’s Sound by Bose, a very different thing,” Mollica insists. “There are plenty of brands that are ingredient brands. This is one ingredient in a much larger product, very different than the entire experience that is curated and created from Bose. That’s the difference. I don’t think there’s any confusion, and we tested these things with consumers, and the differentiation of the audience is that there isn't a lot of awesome between those two worlds.

MORE THAN JUST METHODS Preceding the unveiling of the Method 360 ANC, SkullCandy also introduced a series of other new headphone and TWS earbud products due to roll out later this spring and summer.

These new phones, details, and pricing for which will be released just prior to availability, are: Crusher ANC 2 headphones Crusher 540 Active headphones; sweatand water-resistant, breathable ear cushions, 40-hour battery life, available in five colors Crusher PLYR 720 gaming headset with swing mic Hesh 540 ANC value headphones with 100-hour battery life Aviator 900 ANC; SkullCandy’s new premium headphone with spatial audio Dime EVO TWS earbuds in a sliding “click-it and rip-it” case similar to the Method 360 ANC in seven colorful styles Peanuts versions of the Dime Evo; limited edition, featuring Snoopy, Woodstock, Snoopy’s brother Spike, and Charlie Brown Push 720 TWS open light and durable buds for active users

• • • • • • • •

Feature: TV

TWICE.COM | JUNE 2025

Sony Revamps Bravia OLED, Mini-LED Lineup Three new Bravia TVs, projector, and sound systems coming this spring.

By Stewart Wolpin

A

ttempting to increase and/or reclaim its TV quality reputation crown, Sony has announced new flagship OLED and Mini-LED Bravia TV models for the spring, along with a new Bravia LED projector and several new home theater speaker and soundbar products.

“We feel very confident that a lot of our experience out there within the [movie making] industry gives us a unique advantage that no other electronics manufacturer has,” asserts Sony TV product manager Tim Barton.

THREE NEW BRAVIAS Headlining Sony’s spring sets is the QD-OLED Bravia 8 II (referred to as “Mark

2”), which replaces last year’s critically acclaimed flagship A95L. According to Barton, the Bravia 8 II displays 50 percent higher peak brightness than the plain OLED Bravia 8, along with better contrast and color volume. Barton bravely demoed the Bravia 8 II against the company’s $40,000 4,000-nit reference studio monitor, along with 2024 OLED models from LG and Samsung.

“We are very, very focused on making sure that not only the creative is preserved as much as possible,” Barton bragged, “but we’re using all of the tech that’s built into these displays to be able to deliver that at any price point that the Sony customer is looking at.”

Along with its improved picture, the Bravia 8 II includes Sony’s Acoustic Surface

Audio + “the screen is the speaker” technology, and will come in 55-, 65-, and 77-inch versions.

Leading its Mini-LED lineup will be the Bravia 5, which, according to Sony, “hosts many of the state-of-the-art technologies and features of last year’s most advanced models into a more affordable package”.

The Bravia 5 will come in five different screen sizes: 55, 65, 75, 85, and 98 inches.

Rounding out Sony’s new spring TV lineup is the LCD Bravia 2 II, which will be available in 43, 50, 55, 65, and 75-inch versions. While the 2 II lacks local dimming and Dolby Vision enhancements, the set does include HDR10 and HLG along with Dolby Atmos and DTS:X audio compatibility.

All three Bravia sets run Google TV and include new adjustable stands to allow space underneath for soundbar placement.

STEWART WOLPIN

NEW PROJECTOR, SOUNDBARS Joining the Bravia 9 and 8 in Sony’s laser projector lineup is the new 4K Bravia 7, capable of 2,200 lumens to help display clear and bright images even in well-lit spaces.

For gamers, the Bravia 7 displays at 120fps with 12ms input lag.

The Bravia 7 includes much of the same XR processing, including dynamic tone mapping, along with seamless 2.35:1 and 16:9 switching, as its higher-end siblings, along with both corner keystone correction and lens shift functions to ease installation in a variety of room types.

Sony also unveiled three new theater sound products: the Bravia Theater Bar 6, a 3.1.2-channel soundbar/subwoofer combo; the five-speaker, 5.1-channel Bravia Theater System 6 that features Dolby Atmos and DTS:X support along with the company’s Voice Zoom 3 to enhance dialog; and, the Bravia Theater Rear 8 wireless rear speakers/subwoofer package designed to be paired with a compatible Sony soundbar.

27

28 Features: Smartphone

JUNE 2025 | TWICE.COM

Allstate Protection Plans Puts Samsung Galaxy S25 Ultra To The (Drop) Test How did the S25 Ultra’s Corning Gorilla Glass Armor 2 display and other features fare?

I

n its signature Breakability Drop Test, Allstate Protection Plans (APP) examined the durability of Samsung’s flagship smartphone, the Galaxy S25 Ultra, dropping it on its front, side, and back from six feet in its latest Breakability Drop Test.

Introduced in 2013, the Allstate Protection Plans Breakability Tests offer consumers an independent assessment of device durability against the rigors of everyday life. The tests evaluate the physical characteristics of a device—such as size, components, and materials that impact repairability—and measure performance in standardized robotic tests that simulate common damage scenarios.

The S25 Ultra features a sleek titanium frame, Corning Gorilla Glass Armor 2 display, and new AI-powered tools, including photo editing, improved Circle to Search, and personalized daily summaries powered by Google Gemini. Despite Corning's claims that its Gorilla Glass Armor 2 can withstand drops from up to 7.2 feet onto concrete, Allstate Protection Plans’ test results told a different story: Front-Down Drop: After being dropped front-down once from six feet onto concrete, the Galaxy S25 Ultra’s screen malfunctioned rendering the device unusable. The front display went black except for two horizontal rows of white pixels across the top. The screen shattered, including raised glass across much of its surface, and a large ink blot was visible across the bottom of the display. The device also stopped producing audio. Though the S25 Ultra was not usable, its buttons were still functional, and haptics could be felt by pressing the Gemini Live button.

Therefore, it’s possible the device could

be saved with repair.

• Back-Down Drop: After being dropped

•

•

back-down once from six feet onto concrete, the Galaxy S25 Ultra’s rear panel shattered, including raised glass across the right side of the device where it impacted the ground. The rear panel also bent outward along the same area.

Two of the larger camera housings suffered minor scuffing. The device was fully functional, including all cameras. However, the raised glass across the back display meant that a case would be required for safe handling.

Side-Down Drop: After being dropped side-down once from six feet onto concrete, the Galaxy S25 Ultra’s titanium frame had only minor damage. Where the frame impacted the ground, it suffered small dents and chips but was otherwise intact. The phone was fully functional including the volume and Gemini Live buttons,

which were on the impact side of the drop.

The tests also assessed whether Galaxy S25 Ultra’s AI features were still functional after sustaining damage from a drop.

ProVisual Engine, Gemini Live, and Circle to Search were not affected on the devices dropped on their back and side. However, no AI capabilities were usable on the device that was dropped front-down, as it was not functional.

CAN AI SAVE THE DAY? Curious whether the Galaxy S25 Ultra’s AI could protect itself from further damage, Allstate Protection Plans asked Google Gemini for advice. The phone’s own AI suggested practical strategies, such as using a durable case, adding a screen protector and phone grip, and developing better handling habits.

It also recommended considering phone insurance—wise advice, given the Ultra’s $1,299 price tag.

Feature: Outdoor Appliances

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BRISK IT

TWICE.COM | JUNE 2025

Brisk It Serves Up New Zelos-450 Smart Grill

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Bring AI-driven cooking automation to your next BBQ

irst introduced at CES 2025, Brisk It has announced the official availability of its highly anticipated Zelos-450 Smart Grill. This next-generation grill is powered by Brisk It’s proprietary Vera™ A.I., bringing advanced cooking automation and effortless, wood-fired barbecue to more homes nationwide at an affordable price.

“The Zelos-450 represents a major step in making smart grilling more accessible,” said Christopher Huang, CEO of Brisk It. “With its intuitive AI-powered automation and more affordable price point, anyone can now experience effortless wood-smoked barbecue at the push of a button.”

The Zelos-450 ensures perfectly cooked, wood-fired meals with minimal effort by utilizing its advanced Vera™ AI cooking automation, which helps eliminate the

guesswork from grilling. Users can create personalized recipes, dynamically adjust temperatures, and fully automate the cooking process from start to finish.

Compact yet powerful, the Zelos-450 is ideal for smaller patios, balconies, and urban spaces, offering a premium grilling experience without requiring a massive backyard. It’s also the perfect choice for those new to grilling, providing an intuitive, foolproof way to master barbecue with ease.

KEY FEATURES OF THE BRISK IT ZELOS-450 SMART GRILL:

• AI-Powered Cooking Automation: •

Vera AI assists in every step of the cooking process, adjusting settings and ensuring great results.

1-Click Automation: Start and manage your cook with a simple push of a

button.

Wi-Fi Connected Control: Monitor and adjust your grill from anywhere using the Brisk It mobile app.

450 Square Inches of Cooking Space: Grill low and slow at 180 degrees Fahrenheit or sear at 500 degrees Fahrenheit with precision control.

100% Wood-Fired Flavor: Achieve authentic smoky barbecue taste with ease.

Accessible to Everyone: Premium features at an approachable price point, making smart grilling available to more homes than ever before.

The Brisk It Zelos-450 is now available for purchase for $399.99 at BriskItGrills.com and will be coming soon to Lowes.com.

For more information, visit www. briskitgrills.com

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30 Industry

JUNE 2025 | TWICE.COM

CTA CEO: Tech Exclusion Not A Permanent Solution The following statement is attributed to Gary Shapiro, CEO and Vice Chair of the Consumer Technology Association (CTA):

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he Trump Administration’s decision to exclude certain consumer tech products from tariffs is long-overdue recognition that these duties hurt U.S. consumers and the economy, something CTA has warned for over a year.

At the same time, the shift from IEEPA to Section 232 as a legal basis for tariffs reveals the Administration’s desire for a more

durable justification. But claiming that downstream consumer tech products qualify as 'semiconductors' is a stretch.

The tech exclusion is not a permanent solution. Unpredictability is undermining long-term investment and growth.

Moreover, high production costs and a limited skilled workforce make domestic manufacturing of consumer tech

challenging. To support U.S. innovation and competitiveness, we need a smarter, targeted trade strategy where we team up with allies to compete with China.

For more information about CTA, visit CTA.tech.

VITAL Joins Azione Unlimited Partnership will boost integrator profitability and growth

By TWICE Staff

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zione Unlimited, The Smart Home Association, announced VITAL has officially joined the organization as a new vendor partner and will empower and provide Azione's dealer members with powerful financial intelligence resources and business coaching.

"Partnering with VITAL is about more than just adding another vendor – it's about transforming our dealers' business outcomes," said Patrick McCarthy, Executive Director of Azione Unlimited. "Azione has always emphasized business guidance and education as core values, and by bringing in VITAL's proven expertise, we are equipping our members with the tools and knowledge to grow and prosper consistently and measurably. This collaboration will empower a fundamental shift in how our dealers operate, helping them identify what's holding them back and how to unlock new levels of success."

VITAL's introduction to the Azione Unlimited community will kick off at the upcoming Azione Spring Conference in May 2025. VITAL President Matt Bernath will host an interactive session for Azione

members. The event also offers VITAL an opportunity to gain deeper insight into Azione members' needs and align its services for maximum impact.

"Joining Azione Unlimited is a tremendous opportunity for VITAL," said Bernath. "We share Azione's passion for helping integrators succeed on every level. By collaborating with Azione's forward-thinking dealers, we aim to streamline their operations, boost their profitability, and ultimately help them achieve the goals that inspired them to start their businesses. Together, our organizations are strategically aligned to elevate the custom integration industry – combining Azione's community and purchasing power with VITAL's business acumen to create more successful, resilient integration firms."

VITAL's approach is rooted in a philosophy of education and metrics-driven management—the company's motto, "Profit.

Grow. Prosper.," underscores its mission to help integrators thrive by focusing on standardized processes and continuous improvement. From labor rates and job costing to revenue recognition and cash flow, VITAL aligns every part of a CI business into efficient, repeatable systems.

By collecting and analyzing operational data, integrators can pinpoint missing profits and course-correct in real-time.

These results translate directly into healthier businesses for Azione members, enabling reinvestment in training, marketing, and customer experience.

The strategic partnership with VITAL empowers Azione's community of custom integrators to standardize their processes and drive greater business profitability.

TWICE.COM | JUNE 2025 Industry

VITAL's services will immediately augment Azione's value proposition to its members.

Dealer integrators in Azione Unlimited will gain access to the following: Financial Benchmarking & Dashboards: In-depth financial analyses and a cloud dashboard highlighting 28 KPIs, helping integrators pinpoint opportunities to increase margins and efficiency.

Business Coaching & Peer Groups: One-on-one coaching and monthly peer group sessions led by VITAL experts, instilling best practices in labor utilization, project management, accounting, and more to foster sustainable growth.

Exclusive Member Benefits: As part of this partnership, Azione members will enjoy preferred pricing and exclusive access to VITAL's programs and data platforms, reinforcing the value of this collaboration. (Details on specific member benefits and onboarding processes will be provided to Azione dealers via the MemberNet portal.)

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SHARED VISION AND INDUSTRY IMPACT This partnership highlights a strong strategic alignment between Azione Unlimited and VITAL. Azione Unlimited is a buying group built by and for custom integrators with a mission to help members achieve greater technical acumen and business sophistication. VITAL perfectly complements these values: the firm acts as part CFO, part mentor, part accountability coach, part process instructor, and fully all-in on its clients' success. Both organizations believe in fostering a culture of continuous improvement and sharing knowledge, whether through Azione's conferences and dealer-to-dealer collaboration or VITAL's coaching sessions and peer groups.

"Dealers can focus on what they do best— designing and delivering exceptional technology solutions—while VITAL helps them fine-tune the business engine behind the scenes," McCarthy adds. "The result is a win-win scenario as integrators grow with less trial-and-error, and the Azione community as a whole becomes stronger and more professionally mature."

NATM Buying Corporation Partners With Premium Audio Company To Expand Consumer Electronics Business

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he National Alliance of Trade Merchants (NATM) has announced a strategic partnership with Premium Audio Company (PAC), marking a significant expansion of NATM’s presence in the consumer electronics market. This collaboration is a milestone for NATM, as it brings PAC—a global leader in highperformance audio solutions—into its growing portfolio of top-tier partners.

A POWERFUL ALLIANCE IN CONSUMER ELECTRONICS, A STRONG ALLIANCE IN AUDIO FOR NATM NATM, a national buying co-op representing 11 independent regional retailers, has long been known for its influence in the major and luxury appliances, consumer electronics, and bedding/mattress industries. With a combined buying power of $8.7 billion and a reach covering 72% of the U.S. population, NATM continues to strengthen its offerings for its members.

The addition of PAC to NATM’s strategic partnerships highlights a significant evolution in the buying group’s focus on consumer electronics. PAC, established in 2020, has rapidly grown into one of the most innovative and comprehensive premium audio solution providers in the industry.

This partnership will allow NATM members to access PAC’s high-quality audio products, including its flagship brands Klipsch and Onkyo.

“We are excited to welcome Premium Audio Company and its legacy brands to the NATM family,” said John Riddle, Head of NATM Group. “Their dedication to high-

quality audio and market growth aligns perfectly with our mission to provide members with premium products and strategic support. We look forward to a successful, long-term collaboration.”

STRENGTHENING MARKET REACH AND RETAIL SUPPORT For PAC, the partnership with NATM opens doors to a wider audience through NATM’s extensive network of regional retailers. This alliance reflects PAC’s commitment to expanding the premium audio marketplace and delivering cutting-edge audio experiences to more consumers. The company has consistently invested in channel marketing, sales training, and retailer support to ensure strong growth and brand presence.

Paul Jacobs, CEO and President of Premium Audio Company, shared: “We are thrilled to partner with NATM and its esteemed members. NATM has a longstanding reputation for driving growth and innovation in the audio industry. We believe this partnership will create new opportunities to increase the audio business, while ensuring that our retailers have all the resources needed to grow and succeed.”

“It is an honor to join NATM as its first major audio partner,” said Tommy Jacobs, President of Sales - Americas, Premium Audio Company. “The growth potential in consumer electronics is significant for all involved. Let’s get this train going!”

By integrating with NATM’s network, PAC will offer its innovative products to a broader customer base, while NATM retailers gain access to PAC’s expertise in premium audio solutions. This move not only enhances NATM’s electronics business but also strengthens PAC’s market penetration among independent regional retailers.

For more details about NATM and its initiatives, visit www.natmcorp.com.

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32 Industry

JUNE 2025 | TWICE.COM

Exertis Almo Relaunches Services Portfolio As LinkLab Allows expansion into other service areas while maintaining a strong link to the Almo brand

June 2025 • Volume 40 • Issue 6 www.twice.com CONTENT VP/Content Creation Anthony Savona

By TWICE Staff

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xertis Almo announced it has officially relaunched its already well-established services portfolio under the new brand name, LinkLab. LinkLab services provide the proper platform to offer a broader range of services and set the foundation for future opportunities.

“The LinkLab name is all about connection,” explained Vice President of LinkLab Services, Cory Allen. “LinkLab allows us to expand into other service areas while maintaining a strong link to the Almo brand. The change of the name is rebranding who we are – culturally, there’s a specific vibe to the tea, and we wanted something that mirrored what we bring to our partners every day and our vision forward as we connect with more integrators and assist by plugging into their service needs.”

“Integrators can think of LinkLab as their backstage crew, making the magic happen while they take center stage,” added Allen.

“This relaunch marks the start of an exciting new chapter. We are evolving and adapting to the changing needs of the market as we continue providing the best possible services and expertise.”

The LinkLab service collection gives integrators access to a growing body of comprehensive services, tools, and support that can be supplemented and customized for their individual business and Pro AV projects, and includes Engineering & Drafting, Design & 3D Modeling, Programming & Commissioning, Labor Support, and the new Autora Digital Signage Management Platform.

LinkLab simplifies complex tasks and provides expertise that helps integrators get projects done faster and more efficiently.

Additional benefits of LinkLab include: Scalability: Adapt to project demands without overextending internal teams.

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Senior Editor Grant Morgan, grant.morgan@futurenet.com Group Art Director Nicole Cobban

• Flexibility: Tailor services to specific

Art Editors Matt Lochrie and Rosie Webber

needs and challenges.

Production Manager Nicole Schilling

• Cost-Efficiency: Reduce expenses • • •

related to training, staffing, and travel.

Time Savings: Focus on core business priorities while Exertis Almo handles the details.

Technological Edge: Stay ahead with the latest tools and systems expertise.

Expertise On Demand: Access specialized knowledge without maintaining in-house resources.

Services available through LinkLab include: Engineering & Drafting: Integrators can transform their businesses with turnkey engineering services from start to finish.

Design & 3D Modeling: Bring ideas to life with professional design, 3D modeling, and high-quality renderings.

Whether the need is for concept visuals, detailed architectural models, or immersive presentations, LinkLab’s expert team delivers precision and creativity to enhance projects.

Programming & Commissioning: By completing a final systems check, making calibration adjustments, and providing user training, LinkLab helps expand reach and grow business.

Labor Support: Providing full-service labor, site surveys, and service calls, LinkLab helps increase an integrator’s workforce without the hassle. Highly trained, contracted techniciansand follow a well-vetted scope of work created with assistance and input from integrators and their customers.

Autora Digital Signage Management: Designed to increase audience engagement, improve operation efficiency, and drive revenue growth, Autora DSM is a smart, simple solution for engaging digital signage content.

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ADVERTISING SALES Managing Vice President of Sales, B2B Tech Adam Goldstein, adam.goldstein@futurenet.com, 212-378-0465 SUBSCRIBER CUSTOMER SERVICE To subscribe, change your address, or check on your current account status, go to www.twice.com and click on About Us, email futureplc@computerfulfillment.com, call 888-266-5828, or write P.O. Box 254, Lowell, MA 01853.

LICENSING/REPRINTS/PERMISSIONS Twice is available for licensing. Contact the Licensing team to discuss partnership opportunities.

Head of Print Licensing Rachel Shaw, licensing@futurenet.com MANAGEMENT SVP Wealth, B2B and Events Sarah Rees MD, B2B Tech & Entertainment Brands Carmel King Managing Vice President of Sales, B2B Tech Adam Goldstein Head of Production US & UK Mark Constance Head of Design Rodney Dive

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FUTURE US, INC. 130 West 42nd Street, 7th Floor, New York, NY 10036

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Single copies are $25 U.S. and $35 foreign. TWICE (This Week In Consumer Electronics) is a (registered) trademark of Future, US, Inc., used under license. Printed in U.S.A.

TWICE.COM | JUNE 2025 Industry

Home Technology Association Welcomes Magnetar USA Partnership creates exceptional home technology experiences through premium performance solutions

By TWICE Staff

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agnetar, a leading provider of premium media players for audiophiles and cinephiles, announced that the company has joined the Home Technology Association (HTA) as a Platinum Supporting Brand, joining a select group of manufacturers and service providers committed to the HTA mission of enhancing homeowner satisfaction and system performance through collaboration with innovative, design-forward integrators.

“We are proud to align Magnetar with the Home Technology Association and its powerful community of elite technology professionals,” said Rob Jones, President of Magnetar USA. “HTA has set the gold standard for what it means to deliver excellence in home technology, and we see tremendous value in partnering with an organization that is as steadfastly dedicated to performance, precision, and long-term customer satisfaction as we are. This partnership further reinforces our commitment to elevating the home entertainment experience for everyone and will help integrators confidently specify our products as part of reference-grade theater systems.”

The HTA has worked to elevate the home technology industry since its founding by defining a rigorous standard of excellence for integration companies, and HTA Certification ensures that integration firms meet the highest levels of technical excellence, customer service, aftercare, and business ethics.

“The Home Technology Association is proud to welcome Magnetar as an HTA Supporting Brand,” said Josh Christian, CEO, Home Technology Association. “In an era dominated by streaming services, Magnetar’s dedication to extracting every ounce of performance from physical media

stands out as a much-needed solution. We often compare relying on streaming-only content in a premium home theater to fueling a supercar with low-grade gasoline—it will run, but never at its true potential.”

“Magnetar’s reference-level universal disc players bring that missing piece of the puzzle, so discerning viewers and listeners can finally enjoy the highest-quality sights and sounds they have invested in. We’re excited to partner with Magnetar to highlight the importance of an integrator’s design and technical expertise and ultimately deliver unparalleled cinematic and musical experiences to homeowners,” added Christian.

For integrators, HTA’s programs offer credibility and visibility; for homeowners and trade professionals, HTA is a trusted guide to finding qualified and vetted technology partners. The HTA also empowers other trade professionals – including architects, designers, and builders – with the tools needed to select and work more efficiently with integrators who can seamlessly incorporate robust technology solutions directly into their projects.

Learn more about Magnetar USA at www. magnetarusa.com.

Learn more about the Home Technology Association at www.htacertified.org

Donnie McVicker Appointed Chief Sales Officer For Nice North America

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ice North America recently appointed Donnie McVicker as its Chief Sales Officer (CSO).

McVicker held key sales leadership roles at multiple organizations previous to this appointment, including WAVE Electronics, and Best Buy and Magnolia Design Center, where he honed his expertise in customer experience, sales strategy, and business development.

With over 15 years of experience in driving business growth, leading highperforming teams, and fostering strong customer relationships, McVicker will play a critical role in supporting Nice North America's mission to provide innovative, customer-centric solutions.

"Donnie’s deep industry expertise, leadership, and customer-first mindset make him the ideal choice to lead our sales organization," said Emanuel Bertolini, Chief Executive Officer for Nice North America. "His strategic vision and passion for building strong relationships will be invaluable as we continue to expand our presence and deliver innovative solutions to our partners."

Throughout his career, McVicker has led transformative sales strategies, shaped customer retention initiatives, and expanded product offerings in home automation, audio, and video technologies. He also built a reputation at WAVE Electronics for developing strategic sales initiatives, optimizing business-to-business operations, and strengthening long-term partnerships across the technology and consumer electronics industries. His ability to scale businesses, enhance customer engagement, and drive revenue growth has made him a respected leader in the field.

For more information, visit www.niceforyou.com.

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34 Industry

JUNE 2025 | TWICE.COM

Josh.ai Celebrates 10th Anniversary With Limited Edition Gold Josh One Available to Josh.ai dealers now in limited quantities

I

n honor of Josh.ai's 10th anniversary in business this month, it has introduced a special version of its new Josh One processor in metallic gold. Offered in limited quantities and produced in a small batch, the metallic gold Josh One is a promotion to current Josh.ai dealers.

By TWICE Staff

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JOSH.AI THROUGH THE YEARS After shipping the first Josh.ai product on a Mac Mini in 2016, the Josh Micro was launched in 2017 to bring voice control and AI-based home automation to a broader audience within the pro channel. At the end of 2020, the company shook up the industry once again with its unveiling of Josh Nano and Josh Core during its first-ever Keynote presentation.

In 2021, the company launched its collaboration with Lutron to introduce the Josh.ai Ready Wallplate, combining Lutron Keypads with Josh Nano architectural microphones. The Josh.ai Ready Wallplate delivers the ability to control a variety of home technology with voice, while maintaining tactile control for the mostused scenes, accessible at the touch of a button through keypads. For example, clients can push a pre-programmed “Relax” button on their keypad and also access the nearly 16.7 million colors from Ketra by asking for what they want.

In partnership with AVA, the company debuted its first universal remote control experience in 2022, putting the power of Josh.ai in the palm of every client’s hand.

Josh.ai then transformed the breadth of its AI and control capabilities in 2023, with the introduction of JoshGPT’s limitless intelligent assistance and the debut of its first-generation Josh One control processor, respectively.

2024 was a banner year for Josh.ai, highlighted by the launch of the AI OS software product as the foundation powering the Josh App and all of its user interfaces. Josh Touchscreen started shipping, providing clients with the best of

Draper Strengthens Distribution Alliance With Exertis Almo

traditional control along with industryleading innovation in every room. Josh Edge was presented to dealers as a simple hardbutton remote and reached its crowdfunding goal to kick off development; Josh.ai plans on shipping Josh Edge later in 2025. Last but not least, was the debut of Nimble DevSuite as Josh.ai’s open source integration platform focused on propelling the future of interoperability in the smart home.

Following its 2025 Winter Launch Event, Josh.ai is positioned at the forefront of home intelligence going forward. Thanks to the redesigned Josh One control processor, compelling software features like DoorLink intercom and the Josh App’s reimagined music controller, and unmatched AI capabilities with JoshGPT 3.0, Josh.ai continues raising the bar in the modern home.

Josh.ai turning ten is a testament to the vision of its leadership and unwavering support of the CI community. The company’s continued growth would not be possible without a shared commitment to excellence among its dealers and integration partners.

Driven by a passion for innovation, joyous user experiences, and the limitless potential of connected living spaces, the best is yet to come for AI in the home!

For more information, visit www.josh.ai

xertis Almo has announced that Draper has taken steps to amplify the distribution partnership. The expanded alliance offers key benefits to Exertis Almo integrators, including the sourcing of Draper’s full Pro AV portfolio of standard and custom mounts and structures for LED and LCD video wall applications, as well as the complete offering of projection screens and projector lifts.

Additional Exertis Almo integrator advantages include streamlined procurement and reduced lead times, resulting in faster deployment, as well as the ability for integrators to offer highend, tailored AV solutions for corporate, education, entertainment and other highprofile markets.

Draper is showcasing its latest innovations at all four of Exertis Almo’s 2025 E4 Experience events. The E4 Experience offers local integrators and their end users an immersive day of learning, industry insights, and hands-on experiences with nearly 50 manufacturing partners and specialty teams exhibiting and the ability to earn up to 8.5 valuable AVIXA CTS Renewal Units.

“With the growing demand for LED and LCD video walls for everything from immersive customer experiences to collaboration and brand visibility, it is critical for our integrators to have a wide range of display accessories to design, customize and complete their AV projects,” says Rob Ziv, senior vice president of business development & strategy for Exertis Almo. “We look forward to working closer with Draper so our integrators can tailor current and future AV projects to their unique client needs.”