Night Serum Guide

NEW ULTIMATE REPAIR NIGHT SERUM

ULTIMATE REPAIR NIGHT SERUM

REPAIR & PROTECT HAIR OVERNIGHT * Based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline.

WHY OVERNIGHT HAIR CARE MATTERS At night time we sleep and rest, but did you know that night can actually be a stressful time for hair, causing hair damage?

At night hair is exposed to mechanical stress, leading into damage and frizz. While we sleep, we’re not lying still – we are moving a lot, tossing and turning around.

This movement creates friction, as hair rubs against the pillow.

This friction leads to frizz, dryness, dullness and hair breakage.

ULTIMATE HAIR DAYS START AT NIGHT The new ULTIMATE REPAIR Night Serum helps repair, moisturize & protect hair overnight.

THE POWER OF ULTIMATE REPAIR, NOW REPAIRS HAIR OVERNIGHT

THE RESULT After one night: FRIZZ CONTROL UP TO 6X SMOOTHER HAIR* REVIVED, RADIANT, LESS FATIGUED LOOKING HAIR After one week: UP TO 78% LESS BREAKAGE* UP TO 86% LESS SPLIT ENDS*

* Vs. non-conditioning shampoo.

HOW IT WORKS PATENTED TECHNOLOGY WITH AHA & OMEGA-9

8hr

POWERED BY A TRIPLE POTENCY

1. REPAIRS 2. MOISTURIZES 3. PROTECTS

ACTION

PROLONGED EFFECT

Moisturization Repair

Protection

0hr

TIME

8hr

NOURISHES FOR UP TO 8 HOURS At night, Omega-9 penetrates deeper* into the hair to moisturize it. Defense polymers protect by creating an invisible shield against night stressors like friction and frizz. * Than Ultimate Repair Step 1-4.

HOW IT WORKS While skin cells naturally renew at night, hair doesn’t, that’s why it needs the help of science. Night Serum helps protect the hair from night stressors.

BEFORE

AFTER

UP TO

86% LESS SPLIT ENDS

*

* After using the Ultimate Repair Night Serum.

REPAIR HAIR OVERNIGHT LIGHTWEIGHT FORMULA NO RINSING REQUIRED PILLOW PROOF COLOR SAFE

*

*Wella company is a member of the International Collaboration on Cosmetics Safety

91% OF WOMEN

WHO TRIED THE PRODUCT AGREE THEIR HAIR LOOKS MORE RADIANT**

** Consumer usage test with 33 US women, 2023.

ULTIMATE REPAIR NIGHT SERUM LIGHTWEIGHT FORMULA NO RINSING REQUIRED PILLOW PROOF COLOR SAFE

THE ULTIMATE DAY & NIGHT REPAIR REGIMEN HOW TO USE THE NIGHT SERUM

Apply 2-4 pumps on dry or damp hair. Distribute from mid-lengths to ends, no need to rinse. Can be used up to every night, also in between washing days.

Step 5

NIGHT SERUM

Step 1

SHAMPOO

Step 2

NO WASH

CONDITIONER/ MASK

Step 3

Step 5

MIRACLE HAIR RESCUE

NIGHT SERUM

(1-3X/WEEK)

Step 4 STYLING

PROTECTIVE LEAVE-IN (OPTIONAL)

THE ULTIMATE DAY & NIGHT REPAIR DUO Maintain the highest level of repair, day & night.

DAY

LONG-LASTING INSIDE OUT REPAIR

NIGHT

REPAIR & PROTECT AGAINST NIGHT STRESSORS

MIRACLE HAIR RESCUE

NIGHT SERUM

Our most advanced repair: fastest, most long-lasting, most transformative results.

Our only overnight repair & protection from night stressors.

USAGE Day, after shower on wet hair. 1-3x/week.

Night, on wet or dry hair.

1x/day.

HOW IT WORKS Instant inside out repair.

Lightweight, long-lasting smooth hair feel.

8-hour repair & protection against night stressors.

Frizz control and protected hair feel.

BENEFIT AHA rebuilds bonds inside, Omega-9 replenishes the hair outside. Omega-9 stays on the outside layer to provide ultimate shine and smoothness. Acting fast thanks to a liquid texture.

Omega-9 replenishes the hair outside and penetrates deeper into the hair to moisturize. Defense polymers create an invisible shield to help protect the hair. Triple potency formula protects over 8 hours.

BOTH CONTAIN PATENTED TECHNOLOGY WITH AHA & OMEGA-9

DO’S & DON’TS FOR HAIR AT NIGHT In addition to night care, here are some tips for hair at night.

DO’S

USE A PROTECTIVE HAIR STYLE Try not to sleep on top of your hair.

If you have curly hair, wrap it with a loose silk scrunchie. If you have long hair, make a loose braid.

SLEEP WITH SILK OR SATIN PROTECTION The smooth textured fabric is a better choice compared to traditional linen or cotton, as this creates less friction on hair. Sleep with a silk or satin pillowcase or try a bonnet for extra protection.

TRY OVERNIGHT STYLING Night Serum works perfectly if you do heatless curls overnight. Just apply the product before rolling hair into place. Night Serum is also suitable for overnight twist outs or braids.

DON’TS

AVOID GOING TO BED WITH WET HAIR This can be damaging for your hair as wet hair is more fragile and therefore more prone to breakage.

Sleeping with wet hair can also create scalp issues… Not to mention the hair knots in the morning!

DON’T GO TO BED WITH TANGLED HAIR Depending on your hair type, make sure to brush through or shake out your hair before going to bed.

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