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Brand Education eBook

Briogeo is more than just a name brio ge

(bree-oh; jhee-ōh)

oBrio: a noun (Italian) means full of life, vibrancy, energy + intention

When someone radiates that “brio” feeling, it’s undeniable – it’s a confident, contagious energy!

We love to bring it out in you and use our own brio to fuel the way we work.

Geo: a prefix (Latin) means of the earth or nature

The earth is the source of our natural ingredients. It’s the inspiration for how we formulate (our NOVA Complex®) and it inspires us to create clean and effective products for everyone

Conscious formulation

Briogeo caters for the full spectrum of hair textures & styles.

All Briogeo products are naturally derived with our NOVA Complex*: a signature healthy hair blend of natural oils, vitamins and antioxidants that fortify, nourish and protect the hair.

Briogeo is vegan, sulfate free, silicone free and free from microplastics across the range.

Curated assortment of powerhouse products

Scalp

Scalp Revival™

Soothe + treat a dry, flaky or itchy scalp

Scalp Revival™

Product Line-up

Rosemary Pre-Wash Oil

100ml

Charcoal + Tea Tree

Buildup Detox Spray

120ml

Charcoal + Coconut Oil

Micro-exfoliating Shampoo

236ml

MegaStrength+ Dandruff

Relief Shampoo Charcoal

AHA/BHA

248ml

MegaStrength+ Dandruff

Relief Conditioner Charcoal

AHA/BHA

248ml

Charcoal + Tea Tree

Cooling Hydration Scalp

Mask

177ml

Charcoal + Tea Tree Scalp

Treatment Drops

30ml

Charcoal + Biotin Dry Shampoo

50ml

• For replenishing scalp + strand moisture

• Weekly, before shampooing

• For dry shampoo + product buildup

• Wash day, before shampooing

• For flaky, itchy scalps due to excess oil or dryness

• Weekly, in shower

• For dandruff, psoriasis + seborrheic dermatitis

• Wash days, in shower

• For dandruff, psoriasis + seborrheic dermatitis

• Wash days, in shower

• For dry itchy scalps seeking hydration + relief

• Weekly, after shampooing

• For dry itchy scalps seekinghydration + relief

• Wash days, post-shower

• For refreshing hair between wash days

• Between wash days, on dry hair

Scalp Revival™

Rosemary Pre-wash Oil

What

An expertly formulated 360° moisturizing treatment infused with rosemary and fortified with vitamins + lipids for a soothed scalp and stronger strands.

How

• Shake well before use.

• Part hair and apply oil directly to dry scalp and hair.

• Massage in and leave for 10-15minutes. For an intensive treatment, It can be left on overnight at home.

• Rinse out and follow with your favorite Briogeo shampoo and conditioner.

NOVA COMPLEX™

CLINICAL RESULTS

97% of users agree their scalp feels more moisturized and soothed after one use*

94% of users reported soft hair after one use*

*Based upon the average of 34 participants in a consumer perception study

99% NATURALLY DERIVED

Stimulate Rosemary Oil

Encourages scalp circulation + provides antioxidant protection.

Soothe Tea Tree Oil

Reduces flakiness and soothes itchiness while supporting healthy hair growth.

Moisturize

Castor Oil

Replenishes essential moisture from scalp to strand.

Strengthen Biotin

Nourishes strands + strengthens the follicle to promote healthy hair.

Scalp Revival™

Charcoal + Tea Tree Buildup Detox Spray

What

A scalp exfoliating pre-wash treatment that gently eliminates product buildup and dry shampoo scalp congestion for a more effective cleanse.

NOVA COMPLEX™

How

• Prior to washing, part hair and spray directly onto the scalp, focusing on areas with the most buildup.

• Massage in to evenly distribute.

• Leave on for up to 15 minutes, rinse out, and wash hair with your favorite Briogeo shampoo and conditioner.

CLINICAL RESULTS

100% of users said their scalp felt detoxified and healthier after one use.

94% of users agree their other hair care products worked better after using Scalp Revival Detox Spray.

95% NATURALLY DERIVED

A blend of AHAs, BHAs, and PHAs gently exfoliate + blast away excess buildup.

Detoxify

Helps detoxify hair and scalp by absorbing impurities and buildup.

Hyaluronic acid and sodium PCA hydrate and nourish the scalp to prevent dryness.

Soothe Tea Tree Oil

Reduces flakiness and soothes itchiness while supporting healthy hair growth.

Scalp Revival™

Charcoal + Coconut Oil

Micro-exfoliating Shampoo

Charcoal + Coconut Oil Micro-exfoliating Shampoo

What

A weekly scalp scrub clinically shown to reduce up to 82% of dry scalp flaking after one use*.

How

• Use weekly in place of shampoo.

• Apply to wet hair, vigorously massage into the scalp, then rinse clean.

• For best results, apply a deep conditioning mask or your favorite Briogeo conditioner on mid-lengths to ends after cleansing.

Who

Dry, flaky, or oil scalps of all hair types and textures.

NOVA COMPLEX™

CLINICAL RESULTS

82% decrease in scalp flacking*.

91% of users felt their scalp was less itchy after one use**.

*Results observed in a clinical study using expert evaluation and skin hydration instrumentation.

**Subject’s perception following a single use of scalp Revival™ Charcoal + Coconut Oil Micro-Exfoliating Shampoo in a clinical study.

95%

NATURALLY DERIVED

Detoxify Binchotan Charcoal

Helps detoxify hair and scalp by absorbing impurities and buildup.

Moisturize Coconut Oil

Deeply moisturizing to help balance oil production on the scalp. Exfoliate

Microcrystalline Cellulose

A vegetable-derived dissolvable exfoliant that gently loosens buildup and flakes

Soothe Tea Tree Oil

Reduces flakiness and soothes itchiness while supporting healthy hair growth.

Scalp Revival™

MegaStrength+ Dandruff Relief Shampoo

Charcoal AHA/BHA

What

A dandruff relief shampoo that helps eliminate and prevent the recurrence of scalp itching, irritation, redness, and flaking due to dandruff, psoriasis, and seborrheic dermatitis.

How

• Massage into a wet scalp and hair to build lather, then rinse.

• For best results, apply a deep conditioning mask or your favorite Briogeo conditioner on mid-lengths to ends after cleansing.

BENEFITS

Gentle chemical exfoliation.

Relieves the symptoms

associated with dandruff, psoriasis, and seborrheic dermatitis. before after

Who

Dry, flaky, or oil scalps of all hair types and textures.

NOVA COMPLEX™

Exfoliate

A blend of AHAs, BHAs, and PHAs gently exfoliate + blast away excess buildup.

Hydrate Lactic Acid

An Alpha Hydroxy Acid (AHA) that hydrates and gently exfoliates. Detoxify

Helps detoxify hair and scalp by absorbing impurities and buildup.

Reduces flakiness and soothes itchiness while supporting healthy hair growth.

Scalp Revival™

MegaStrength+ Dandruff Relief Conditioner Charcoal AHA/BHA

What

A clean, naturally derived, and siliconefree conditioner formulated to address the flaking, itching, irritation, and redness associated with dandruff, psoriasis, or seborrheic dermatitis.

How

• Massage into a wet scalp and hair to build lather, then rinse.

• For best results, apply a deep conditioning mask or your favorite Briogeo conditioner on mid-lengths to ends after cleansing.

Who

BENEFITS

Eliminate & prevent recurrence of scalp itching, irritation, redness, and flaking due to dandruff, psoriasis, and seborrheic dermatitis.

Scalp-to-strand soothing moisture

Cushions and hydrates

For all hair types + textures concerned with dandruff, psoriasis, or seborrheic dermatitis.

NOVA COMPLEX™

Gently exfoliates the scalp to address itching, irritation, redness, and flaking

exfoliated scalp skin while nourishing and adding slip to strands Detoxify

Helps detoxify hair and scalp by absorbing impurities and buildup.

Soothing Complex Colloidal Oatmeal + Bisabolol to help soothe and calm an itchy, irritated scalp Salicylic Acid BHA 1.8%

Scalp Revival™

Charcoal + Tea Tree

Cooling Hydration Scalp Mask

Charcoal + Tea Tree Cooling Hydration Scalp Mask

What

A weekly scalp hydration mask clinically shown to increase scalp hydration by up to 2X*.

How

• For best results, use after exfoliating with the Scalp Revival Charcoal + Coconut Oil MicroExfoliating Shampoo.

• Massage directly into the scalp and leave on for up to 10 minutes.

• Rinse out thoroughly and condition the hair normally with your preferred Briogeo hair conditioner.

Who

Dry, flaky, or oil scalps of all hair types and textures.

NOVA COMPLEX™

CLINICAL RESULTS

89% reduction in dry scalp flacking*.

100% felt instant cooling relief on their scalp after one use*.

*Results observed in a clinical study using expert evaluation and skin hydration instrumentation.

98% NATURALLY DERIVED

Detoxify Binchotan Charcoal

Helps detoxify hair and scalp by absorbing impurities and buildup.

Balance Tea Tree Oil

Reduces flakiness and soothes itchiness while supporting healthy hair growth.

Soothe Peppermint + Spearmint Oils

Stimulate and soothe the scalp, while providing an instant cooling sensation.

Moisturize Coconut Oil

Deeply moisturizing to help balance oil production on the scalp.

Scalp Revival™

Charcoal + Tea Tree Scalp Treatment Drops

What

A leave-in soothing scalp treatment clinically shown to increase scalp hydration by up to 142%.*

How

• Part the hair into sections, apply 1-2 drops to each section, and massage into the scalp.

• Do not rinse out.

• Can also be applied before bedtime as a scalp treatment.

CLINICAL RESULTS

Clinically shown to increase scalp hydration by up to 2X.* 98% less dry scalp flaking after one use.**

*Clinical study using skin hydration measurement instrumentation

**Clinical study with expert clinician evaluation. 99% NATURALLY DERIVED

Who

Dry, flaky, or oily scalps of all hair types and textures.

NOVA COMPLEX™

Detoxify

Binchotan Charcoal

Helps detoxify hair and scalp by absorbing impurities and buildup.

Balance Tea Tree Oil

Reduces flakiness and soothes itchiness while supporting healthy hair growth. Soothe Peppermint + Spearmint Oils

Stimulate and soothe the scalp, while providing an instant cooling sensation.

Balance Witch Hazel

Normalizes oil production to balance overall scalp hydration.

Charcoal + Biotin Dry Shampoo

What

A non-aerosol dry shampoo that refreshes hair and supports a healthy scalp.

How

• Shake well before use and twist the cap to reveal spray dispenser.

• Part hair and squeeze the bottle to dispense, focusing on the roots.

• Let the dry shampoo sit for two minutes and then brush or finger through the hair thoroughly until the powder is blended completely.

Who

All hair types and textures looking to refresh their hair between wash days.

NOVA COMPLEX™

CLINICAL RESULTS

refreshes hair between wash days. absorbs excess oil.

Detoxify Binchotan Charcoal

Helps detoxify hair and scalp by absorbing impurities and buildup.

Support Biotin

Nourishes and strengthens the hair and follicle to support elasticity.

Refresh Clay, Tapioca + Rice Starch Complex

Absorbs excess oil to refresh and extend the time between wash days.

Balance Witch Hazel Normalizes oil production to balance overall scalp hydration.

Don’t Despair, Repair!™

Strengthen + repair dry, damaged hair

Don’t Despair, Repair! ™

Product Line-up

Rich Rice Shampoo

Concentrate

90ml

Super Moisture

Shampoo

473ml

Super Moisture

Conditioner

473ml

MegaStrength+

Rice Water Protein + Moisture

Strengthening

Treatment

148ml

Deep Conditioning

Mask

236ml

Moisture + Damage

Defense Leave-In

Treatment

118ml

Strengthening

Treatment Oil

30ml

• For severely damaged hair

• Weekly, in shower

• For dry, damaged hair

• Wash days, in shower

• For dry, damaged hair

• Wash days, in shower

• For dry, damaged hair

• Wash days, in shower

• For severely damaged hair

• Weekly, after shampooing

• For sealing split ends + moisturization

• Wash days, post-shower

• For shine + damage repair

• As needed, on wet or dry hair

Rich Rice Shampoo Concentrate

What

A concentrated water-activated treatment shampoo that gently cleanses severely damaged hair while replenishing it with vital nutrients.

How

• Mix a small amount of concentrate and water in your hands to build lather. Apply directly to wet hair and massage in, adding more water if needed.

• Rinse out and follow with Rice Water Protein + Moisture Strengthening Treatment. For best results, use once per week.

CLINICAL RESULTS

Up to 7x less breakage after one use*

Hair is up to 91% softer and smoother after two uses*

*Usage amount will vary based on hair thickness, length, and texture: short/fine – 1 pea size; medium – 2 pea size; long/thick – 2 pea size

92% NATURALLY

Who

Severely damaged hair of all types + textures.

NOVA COMPLEX™

Repair Rice Protein Complex

Protects hair against future damage by strengthening the cuticle with vital protein.

Strengthen B Vitamins

Strengthens and nourishes hair for increased elasticity and moisture.

Protect

Algae Extract

Provides powerful antioxidant benefits that nourish and protect hair.

Moisturize Ceramides

Biomimetic lipids that strengthen and reinforce hair cuticle.

Super Moisture Shampoo + Conditioner

What

An ultra-hydrating, sulfate-free shampoo and super moisturizing, protein-free conditioner that strengthens damaged hair and helps prevent future breakage.

How

• Massage shampoo into wet hair to build lather, then rinse.

• After shampooing, apply conditioner and massage evenly into the hair.

• Leave in for up to two minutes before rinsing.

Who

CLINICAL RESULTS

Cleanses+ conditions

dry, damaged hair

Dry, damaged hair of all types and textures.

NOVA COMPLEX™

Moisturize Sweet Almond Oil

Enhances the shine, luster, and moisture of dry or weak hair.

Strengthen B Vitamins

Strengthens and nourishes hair for increased elasticity and moisture. Protect Algae Extract

Provides powerful antioxidant benefits that nourish and protect hair.

Hydrate Rosehip Oil

Provides essential fatty acids that balance hair hydration and control frizz.

MegaStrength + Rice Water Protein + Moisture Strengthening Treatment

MegaStrength + Rice

Water Protein + Moisture

Strengthening Treatment

What

An intensive weekly hair treatment that delivers the optimal balance of protein + moisture and is scientifically proven to double the strength of hair after one use.

How

• Use weekly for intensive treatment.

• After shampooing, remove excess water and apply the treatment evenly throughout damp hair.

• Leave in for 10 minutes. At home, the product can be left overnight.

• Rinse out and then apply your favorite Briogeo mask or conditioner to complete your intensive treatment process.

Who

Dry, brittle, damaged hair of all types and textures

NOVA COMPLEX™

Repair Rice Protein Complex

Protects hair against future damage by strengthening the cuticle with vital protein.

Strengthen B Vitamins

CLINICAL RESULTS

2x increase in hair strength after one use

Strengthens and nourishes hair for increased elasticity and moisture. Protect Algae Extract

Provides powerful antioxidant benefits that nourish and protect hair.

Moisturize Ceramides

Biomimetic lipids that strengthen and reinforce hair cuticle.

Don’t Despair, Repair! ™

Deep Conditioning Mask

What

A weekly deep conditioning mask that balances protein and moisture to strengthen and repair dry, damaged hair.

How

• Use weekly in place of conditioner.

• After shampooing, massage evenly into the hair.

• Leave on for at least 10 minutes, then rinse thoroughly.

Who

CLINICAL RESULTS

Reduces breakage in 10 minutes

Hair is up to 2x stronger after three uses

97%

Dry, damaged hair of all types and textures

NOVA COMPLEX™

Moisturize Sweet Almond Oil

Enhances the shine, luster, and moisture of dry or weak hair.

Repair Plant proteins

Replace missing keratin proteins in hair shaft to strengthen and repair..

Protect

Algae Extract

Provides powerful antioxidant benefits that nourish and protect hair.

Hydrate Rosehip Oil

Provides essential fatty acids that balance hair hydration and control frizz.

Don’t Despair, Repair! ™

Moisture + Damage Defense

Leave-in Treatment

Moisture + Damage Defense

Leave-in Treatment

What

An invisible, leave-in treatment that seals split ends, reverses damage, and prevents future breakage.

How

• Use weekly for intensive treatment.

• Comb through to ensure even distribution.

• Do not rinse.

• Style as normal.

CLINICAL RESULTS

Visibly seals up to 100% of split ends After two uses.

Scientifically proven to protect from hair breakage 97%

Who

Dry, damaged hair of all types and textures

NOVA COMPLEX™

Copolymer

Bonds and seals the lifted and damaged hair cuticle.

Moisturize Ceramides

Biomimetic lipids that strengthen and reinforce hair cuticle.

Protect Algae Extract

Provides powerful antioxidant benefits that nourish and protect hair.

Hydrate Rosehip Oil

Provides essential fatty acids that balance hair hydration and control frizz.

Strengthening Treatment Oil

What

An invisible, leave-in treatment that seals split ends, reverses damage, and prevents future breakage.

How

• Apply a few drops to dry or damp hair, focusing on mid-lengths to ends or other areas of damage.

• For fine, thin hair, apply one to two drops.

• For thick, frizzy hair, apply two to three drops.

• For curly hair, apply two to three drops per section.

• For coily hair, apply three to four drops per section (or more as needed).

CLINICAL RESULTS

Repairs up to 88% of damage after 2 uses*

*In a third-party trial testing 50 damaged split end human hair fibers.

before after

Who

Dry, damaged hair of all types and textures

NOVA COMPLEX™

Moisturize Almond Oil

Enhances the shine, luster, and moisture of dry or weak hair.

Strengthen Ceramides

Biomimetic lipids that strengthen and reinforce hair cuticle. Hydrate Macadamia Nut

Derivative

Provides a silky texture, mimics hair’s lipid content, and increases shine.

Protect Rose Flower Oil

Provides antioxidant protection and increases shine.

Curl Charisma™

Enhance definition of waves, curls and coils and provide lasting hydration.

Curl Charisma™

Product Line-up

Rice Amino + Avocado Hydrating Shampoo

236ml

• Curl enhancing shampoo

• Wash days, in shower

Rice Amino + Avocado Hydrating Conditioner

236ml

• Curl enhancing conditioner

• Wash days, in shower

Rice Amino + Avocado Hydrating + Defining Mask

236ml

• Curl enhancing hair mask

• Weekly, after shampooing

Rice Amino + Avocado Leave-In

Defining Crème

177ml

• Curl enhancing styling cream

• Wash days, post-shower

Rice Amino + Quinoa Frizz Control Gel

162ml

• Curl enhancing frizz reducing styling gel

• Wash days, post-shower

Curl Charisma™

Rice Amino + Avocado

Hydrating Shampoo + Conditioner

Rice Amino + Avocado Hydrating Shampoo +

Conditioner

What

A creamy, sulfate-free shampoo and nourishing conditioner duo that seals in moisture and minimizes frizz for defined curls, coils, and waves.

How

• Massage shampoo into wet hair to build lather, then rinse.

• After shampooing, apply conditioner and massage into the hair, ensuring it is applied evenly.

• Leave in for up to two minutes before rinsing.

Who

Waves, curls and coils.

NOVA COMPLEX™

CLINICAL RESULTS

Smooths hair and reduces frizz.

Hydrates and cleanses without stripping.

Smooth Rice Protein Complex

Protects hair against future damage by strengthening the cuticle with vital protein.

Condition Avocado Oil

Delivers lightweight moisture, softens hair, and enhances shine.

Define Tomato Fruit Extract

Enhances moisture retention to ensure consistent curl formation and enhanced definition.

Moisture Shea Butter

Softens and hydrates curl, while providing antioxidant protection.

Curl Charisma™

Rice Amino + Avocado Hydrating +

Defining Mask

Rice Amino + Avocado Hydrating + Defining Mask

What

A weekly protein-free curl-enhancing hair mask proven to increase hair moisture after two uses*.

How

• Use weekly in place of conditioner.

• After shampooing, massage into hair, ensuring even application.

• Leave on for at least 10 minutes, then rinse thoroughly.

Who

Waves, curls and coils.

NOVA COMPLEX™

CLINICAL RESULTS

Curls are

to 3.5x more moisturized after two uses.*

*Compared to non-conditioned hair in a third party study.

Smooth Rice Protein Complex

Protects hair against future damage by strengthening the cuticle with vital protein.

Condition Avocado Oil

Delivers lightweight moisture, softens hair, and enhances shine.

Define Tomato Fruit Extract

Enhances moisture retention to ensure consistent curl formation and enhanced definition.

Nourish Castor, Chia + Flax Seed Oils

Deeply nourish, condition, and define curls

Rice Amino + Avocado Leave-In Defining Creme

Rice Amino + Avocado

Leave-In Defining Creme

What

A curl-defining styling cream that boosts hydration, minimizes frizz, and provides soft, flexible control for waves and curls.

How

• Apply evenly to damp hair.

• Allow curls to air dry or diffuse with a blow dryer.

Waves, curls and coils.

NOVA COMPLEX™ Who

CLINICAL RESULTS

Soft, flexible hold Hydrates and minimizes frizz.

Smooth Rice Protein Complex

Protects hair against future damage by strengthening the cuticle with vital protein.

Condition Avocado Oil

Delivers lightweight moisture, softens hair, and enhances shine.

Define Tomato Fruit Extract

Enhances moisture retention to ensure consistent curl formation and enhanced definition.

Nourish Quinoa Extract Nourishes and enhances the texture of curls.

Curl Charisma™

Rice Amino + Quinoa Frizz Control Gel

Rice Amino + Quinoa Frizz Control Gel

What

A light-to-medium-hold hair gel that creates definition and minimizes frizz for curls, coils, and waves.

How

• Apply evenly to damp hair, raking through hair, scrunching, or glazing over strands to encourage curl pattern.

• Air dry or diffuse curls.

• Can also be used to slick back styles and smooth strands for a sleek look.

Waves, curls and coils.

NOVA COMPLEX™ Who

CLINICAL RESULTS

Defines

curls with light to medium hold.

Hydrates and reduces frizz.

Smooth Rice Protein Complex

Protects hair against future damage by strengthening the cuticle with vital protein.

Condition Avocado Oil

Delivers lightweight moisture, softens hair, and enhances shine.

Define Tomato Fruit Extract

Enhances moisture retention to ensure consistent curl formation and enhanced definition.

Nourish Quinoa Extract Nourishes and enhances the texture of curls.

Farewell Frizz™

Scientifically proven frizz protection.

Farewell Frizz™

Product Line-up

Smoothing Shampoo

236ml

• For frizz reduction

• Wash days, in shower

Smoothing Conditioner 236ml

• For frizz reduction

• Wash days, in shower

Rosarco Milk LeaveIn Conditioning Spray 147ml

• For frizz reduction + detangling

• Wash days, post-shower

Blow Dry Perfection + Heat Protectant Crème 118ml

• For heat styling + frizz reduction

• Wash days, post-shower

Farewell Frizz™

Smoothing Shampoo + Conditioner

What

A frizz-fighting, sulfate- and silicone-free shampoo and conditioner duo that smooth strands and add shine to hair.

How

• Massage shampoo into wet hair to build lather, then rinse.

• After shampooing, apply conditioner and massage into the hair, ensuring it is applied evenly.

• Leave in for up to two minutes before rinsing.

Who

All hair types and textures concerned with dryness and frizz.

NOVA COMPLEX™

CLINICAL RESULTS

Smooths hair and reduces frizz.

Hydrates and cleanses without stripping.

Hydrate Rosehip Oil

Provides essential fatty acids that balance hair hydration and control frizz.

Condition Argan Oil

Provides extensive conditioning benefits to combat dryness and diminish frizz.

Moisturize

Coconut Oil

Penetrates the hair shaft to seal in moisture, protecting against breakage and excess heat.

Protect Vitamin E

Moisturizes and protects hair against free radical damage.

Farewell Frizz™

Rosarco Milk Leave-In Conditioning Spray

What

A frizz-fighting leave-in conditioning spray scientifically proven to reduce frizz for up to 48 hours*.

How

• Apply to damp hair, focusing on mid-lengths to ends.

• Comb through to ensure even application.

• Do not rinse.

CLINICAL RESULTS

Scientifically proven to decrease frizz for up to 48 hours*

NOVA COMPLEX™ Who

All hair types and textures concerned with dryness and frizz.

Hydrate Rosehip Oil

Provides essential fatty acids that balance hair hydration and control frizz.

Condition Argan Oil

Provides extensive conditioning benefits to combat dryness and diminish frizz.

Moisturize

Coconut Oil

Penetrates the hair shaft to seal in moisture, protecting against breakage and excess heat.

Protect Vitamin E

Moisturizes and protects hair against free radical damage.

Farewell Frizz™

Blow Dry Perfection + Heat Protectant Creme

What

A silicone-free heat protectant cream that minimizes frizz, smooths hair, and protects against heat up to 450°F.

How

• Apply to damp hair, focusing on midlengths to ends, combing through to ensure even distribution.

• Blow dry and style as desired.

Who

All hair types and textures concerned with dryness and frizz.

NOVA COMPLEX™

CLINICAL RESULTS

Scientifically proven to decrease frizz for up to 48 hours*

Scientifically proven to protect hair from heat styling up to 450°F (233°C)

*In a third party study using human hair tresses 94%

Hydrate Rosehip Oil

Provides essential fatty acids that balance hair hydration and control frizz.

Condition Argan Oil

Provides extensive conditioning benefits to combat dryness and diminish frizz.

Moisturize

Coconut Oil

Penetrates the hair shaft to seal in moisture, protecting against breakage and excess heat.

Protect Vitamin E

Moisturizes and protects hair against free radical damage.

Destined for Density™

A holistic scalp + hair care system for thicker, fuller, healthier-looking hair.

Destined for Density™

Product Line-up

Caffeine + Biotin

Peptide Density

Shampoo

236ml

• Density boosting shampoo

• Wash days, in shower

Caffeine + Biotin

Peptide Density

Conditioner

236ml

• Density boosting conditioner

• Wash days, in shower

MegaStrength+

Caffeine + Biotin

Peptide Density

Serum

45ml

• Leave-on density boosting serum

• Daily, on wet or dry hair

Destined for Density™

Caffeine + Biotin Peptide Density Shampoo + Conditioner

Caffeine + Biotin Peptide Density Shampoo

+ Conditioner

What

A lightweight density-boosting shampoo and conditioner duo that encourage nutrient-rich microcirculation to the scalp and roots for fuller, healthier-looking hair.

How

• Massage shampoo into wet hair to build lather, then rinse.

• After shampooing, apply conditioner and massage into the hair, ensuring it is applied evenly.

• Leave in for up to two minutes before rinsing.

Who

All hair types and textures concerned with thinning or loss of density.

NOVA COMPLEX

™

Energize Energy Complex (Caffeine + CoQ10 + Green Coffee Oil)

Stimulates the scalp and delivers antioxidant protection.

Helps support a healthy hair life cycle.

CLINICAL RESULTS

Stimulates the scalp.

Boosts and extends serum benefits.

Protects and soothes hair follicles while normalizing sebum production.

Nourishes and strengthens that hair and follicle to support elasticity.

Destined for Density™

MegaStrength + Caffeine + Biotin Peptide Density Serum

What

A concentrated leave-on daily serum, clinically shown to increase hair density by up to 3x*.

How

• Section hair and apply 1-2 drops on the scalp focusing on areas of concern (such as temples, crown and hairline).

• Massage into the scalp.

• For best results, use daily on wet or dry hair. Results are expected in as little as 16 weeks.

CLINICAL RESULTS

Clinically shown to increase hair density by up to 3x*

Up to 31% more follicle activity with daily use*.

*Compared to baseline in a 16-week study of 35 participants. before after

NOVA COMPLEX™ Who

All hair types and textures concerned with thinning or loss of density.

Energize Energy Complex (Caffeine + CoQ10 + Green Coffee Oil)

Stimulates the scalp and delivers antioxidant protection.

Support Copper Peptides

Helps support a healthy hair life cycle. Protect

Zinc

Protects and soothes hair follicles while normalizing sebum production. Health Biotin

Nourishes and strengthens that hair and follicle to support elasticity.

Be Gentle, Be Kind™

Our hypoallergenic collection is formulated with soothing ingredients and without fragrance or essential oils to nourish your hair, skin + scalp.

Be Gentle, Be Kind™

Product Line-up

Aloe + Oat Milk Ultra

Soothing Shampoo

236ml

• Fragrance-free shampoo

• Wash days, in shower

Aloe + Oat Milk Ultra

Soothing

Conditioner

236ml

• Fragrance-free conditioner

• Wash days, in shower

Aloe + Oat Milk Ultra

Soothing Detangling Spray

177ml

• Fragrance-free leave-in detangling spray

• Wash days, post-shower

Aloe + Oat Milk Ultra Soothing Shampoo + Conditioner

Aloe + Oat Milk Ultra Soothing Shampoo +

Conditioner

What

A gentle shampoo and conditioner duo that is hypoallergenic, dermatologistapproved, and formulated with fragrance and essential oil-free skin-soothing ingredients to nourish, hydrate, and help support healthy-feeling hair and scalp.

How

• Apply shampoo to wet hair and massage from root to tip, then rinse.

• After shampooing, apply conditioner and massage into the hair, ensuring it is applied evenly.

• Leave in for up to two minutes before rinsing.

Who

All hair types concerned with skin sensitivities.

NOVA COMPLEX™

CLINICAL RESULTS Clinically

Moisturize

Oat Milk

Moisturizes and calms dry, sensitive skin.

Soothe Aloe Vera Provides antimicrobial and skin-soothing benefits. Protect Green Tea

Calms+ soothes skin and provides antioxidant protection.

Nourish

Meadowfoam

Seed Oil

Rich in fatty acids + Vitamin E that nourish skin and provide antioxidant protection.

Be Gentle, Be Kind™

Aloe + Oat Milk Ultra Soothing

Detangling Spray

Aloe + Oat Milk Ultra Soothing Detangling Spray

What

A gentle, leave-in detangling spray formulated with hypoallergenic, fragranceand essential oil-free skinsoothing ingredients to support hair and scalp health.

How

• Apply to damp hair, focusing on mid lengths to ends.

• Comb through to ensure even application.

• Do not rinse.

• Style as normal.

CLINICAL RESULTS

Clinically tested to be hypoallergenic. 93%

Who

All hair types concerned with skin sensitivities.

NOVA COMPLEX™

Moisturize Oat Milk

Moisturizes and calms dry, sensitive skin.

Soothe Aloe Vera Provides antimicrobial and skin-soothing benefits. Protect Green Tea

Calms+ soothes skin and provides antioxidant protection.

Nourish

Meadowfoam

Seed Oil

Rich in fatty acids + Vitamin E that nourish skin and provide antioxidant protection.

Style + Treat™

Style + Treat ™

Product Line-up

Sofr Power Aur Dry

Cream

4 fl oz

Full Miracle Styling Foam

5 fl oz

Sleek Stick

15 g

Dry Shampoo Puff

15 g

4-in-1 Weightless Hair Oil

1.5 fl oz

Supreme Shine

Strengthening Oil

3 fl oz

• Frizz-free finish for air—dried styles

• Straight, wavy, and curly hair

• Wet hair

• Multitasking, volumizing styling foam

• All hair types and textures

• Wet or dry hair

• For sleek + smooth styling

• All hair types + textures

• Dry hair

• Aerosol-free dry shampoo

• All hair types and textures

• Dry hair

• Lightweight hair oil

• All hair types and textures

• Dry hair

• Dense, gloss-to-oil

• Thick, curly + coily hair

• Wet or dry hair

Style + Treat ™

Soft Power Air Dry Cream

What

A leave-in, soft lotion for heatless styling that provides 24-hour frizz reduction for an effortless air-dried hair.

How

• Apply a small amount of product evenly to damp hair starting at the mid-lengths to ends, adding more if needed.

• For added wave definition, scrunch hair on twirl hair sections with your finger.

• Let air dry for a soft finish.

CLINICAL RESULTS

Up to 81% frizz reduction for 24 hours*.

24-hour hold*

*Based upon third-party laboratory study. 98%

Who

Straight, wavy, and curly hair.

NOVA COMPLEX™

A powerful antioxidant that protects hair from environmental aggressors.

Moisturize Plum Oil

Provides lightweight, moisture for softer, shinier, healthierlooking hair. Support

Super BComplex

A proprietary blend of B-Vitamins that work together to promote healthy-looking hair.

Hold Plant-based Wax Blend

Provides hold and control, while locking in moisture. Protect Yuzu Extract

Style + Treat ™

Full Miracle Styling Foam

What

A versatile, multitasking styling foam for the perfect bouncy blowout, touchable curl definition, or a textured lived-in look.

How

For a voluminous blow-out:

• Apply 1-2 pumps to damp roots.

• Blow dry with a round brush to enhance volume and hold.

For soft, defined waves and curls:

• Apply 2-3 pumps on wet hair.

• Finger twirl hair sections as desired to ass wave or scrunch hair to enhance natural pattern.

• Diffuse or let air dry.

For tousled textures:

• Apply 1-2 pumps to dry hair, scrunching and twisting to enhance natural pattern,

• Let air dry for a lived-in finish.

CLINICAL RESULTS

Heat styling protection up to 450° F

Helps prevent protein damage from heat styling*

*Based on structural changes to hair keratin when compared to heat alone.

98%

NATURALLY DERIVED

Who

All hair types and textures.

NOVA COMPLEX™

Protect Yuzu Extract

A powerful antioxidant that protects hair from environmental aggressors.

Moisturize Plum Oil

Provides lightweight, moisture for softer, shinier, healthierlooking hair. Support

Super BComplex

A proprietary blend of B-Vitamins that work together to promote healthy-looking hair.

Provides hydration and grit to hair for piecey separation.

Style + Treat ™

Sleek Stick

What

A smooth, glideable styling stick that slicks back hair into the perfect ponytail or pulled-back style for a frizz-free finish.

How

• Apply directly to dry hair and use a comb to smooth and slick down.

Who

All hair types and textures.

NOVA COMPLEX™

CLINICAL RESULTS

24-hour hold*

Blocks out frizz in 80% humidity*.

*Based upon third-party laboratory study.

A powerful antioxidant that protects hair from environmental aggressors.

Moisturize

Provides lightweight, moisture for softer, shinier, healthierlooking hair. Support

Super BComplex

A proprietary blend of B-Vitamins that work together to promote healthy-looking hair. Protect Yuzu Extract

Provides hydration and grit to hair for piecey separation.

Style + Treat ™

Dry Shampoo Puff

What

A lightweight, aerosol-free dry shampoo that helps refresh roots and hairstyles with a compact power puff for convenient, on-the-go touch-ups.

How

• Twist the top to unlock.

• Prime puff by patting it upside down several times until powder starts to flow.

• To refresh roots, pat puff directly on hair + scalp and allow powder to absorb.

• Massage in and shake out excess.

• Lock cap in place when not in use.

Who

All hair types and textures.

NOVA COMPLEX™

CLINICAL RESULTS

95% noticed instantly refreshed roots*

Tinted:

100% agree roots and grey hair were disguised***

90% noticed roots over time** *In a consumer perception study after initial use. **In a consumer perception study after two weeks of use. ***In a consumer perception study after two weeks using Style + Treat Dry Shampoo Puff Tinted for Dark Hair.

Ultra-finely milled starch blend absorbs oil for weightless root volume.

99% NATURALLY DERIVED Health

Helps support a healthy hair lifecycle.

Stimulates and provides antioxidant protection.

Supports hair elasticity and helps strength hair follicles and strands.

Style + Treat ™

4-in-1 Weightless Hair Oil

What

A silicone-free multitasking hair oil that protects, smooths, moisturizes and adds subtle shine to strands without weighting them down.

How

• As a heat protectant: apply 1-2 drops to hands, then warm in palms before smoothing or raking through damp stands. Apply in section to ensure even application. Allow to absorb before heat styling hair.

• As a finishing oil: apply 1-2 drops to hands, then warm in palms before smoothing over mid-lengths to ends of hair. Add more as needed for smoothness and shine.

Who

All hair types and textures.

NOVA COMPLEX™

CLINICAL RESULTS

All-day

*Based upon third-party laboratory study.

Provides lightweight, moisture for softer, shinier, healthierlooking hair.

Provides lightweight shine and smoothness.

Extract A powerful antioxidant that protects hair from environmental aggressors. Moisturize

Moisturizes without weighting down delicate strands. (plum, jojba, argan)

Style + Treat ™

Supreme Shine Strengthening Oil

What

A cushiony, pearlescent gloss-to-oil essential that delivers instant shine, lasting moisture + strengths strands for glossy, healthy-looking hair.

How

• Apply a pea-sized amount to hands, then warm in palms to melt the gloss into an oil.

• As a prep or finishing oil: smooth over wet or dry strands in sections, focusing on mid-lengths to ends, adding more as needed for desired moisture and shine.

• As a high-gloss styling oil: smooth over strands whenever you want intense shine. Slick back your bun, smooth your ponytail, and supercharge shiny strands.

Who

Thick, curly + coily hair types.

NOVA COMPLEX™

CLINICAL RESULTS

Up to 3x less breakage compared to untreated hair.

450° F heat protection

*Based upon third-party laboratory study.

A powerful antioxidant that protects hair from environmental aggressors.

Nourish Plum Oil

Provides lightweight, moisture for softer, shinier, healthierlooking hair. Protect Yuzu Extract

Smooths and moisturizes shine and for lasting, even after you rinse.

(a blend of plant-based butters, oils, and waxes)

Moisturize Moisture Complex

Delivers instant shine and locks in moisture.

(an eco-friendly plant-based petrolatum alternative)

In-salon rituals

Prescribing the salon ritual to your client.

In the salon, consultations are crucial for understanding client needs and delivering tailored services. This ensures client satisfaction and retention, plus maximizes the revenue potential of each client during that visit and long term.

Establish the priority for the client during this visit

Discover the Signature Ritual

With scalp double cleanse and our proprietary ShampuccinoTM mixing technique.

Who is the Signature Ritual for?

Our Signature Ritual is designed for clients seeking an invigorating and luxurious salon experience.

This exclusive treatment offers a complete hair and scalp care regimen, ensuring deep nourishment from root to tip.

Why will they love it?

The scalp double cleanse will lift impurities and sweep away debris, while the ShampuccinoTM offers a rich lather that gently cleanses the hair.

This is followed by a conditioner or mask to prepare them for their day.

If that is not enough, they can indulge in an extra shot of care to soothe a sensitive scalp, boost hair density, or hydrate thirsty hair!

Discover the ShampuccinoTM mixing technique

A proprietary mixing technique designed to emulsify shampoo. Creating a luxurious lather that spreads easily, minimizing friction that can cause damage.

any Briogeo shampoo and mix in the bowl with water using the frother to create a luxurious lather.

How to do the Signature Ritual

1. Scalp Double Cleanse

1. Oil Based

Cleanse

Part hair and apply Scalp Revival™ Rosemary Pre-Wash Oil directly to dry scalp. Massage in and leave for 10-15 mins. Rinse out.

2. Water Based

Cleanse

Apply Scalp Revival™ MicroExfloliating Shampoo to damp hair at the root, saturating the entire scalp.

Using the Briogeo Scalp Stimulating Massage Brush, lather and rinse.

2. Hair Cleanse The Shampuccino™

1: 2 Any Briogeo Water Shampoo

3: 1: 8

Booster Water Briogeo Shampoo

• Choose any Briogeo Shampoo, and Booster based on the hair needs.

• Mix according to the ratios below and lather using the Briogeo frother.

• Pour from the bowl to the hair and gently massage.

• Rince to prepare for the Conditioning step. Classic, for Normal Hair With texture Booster for fine hair With moisture Booster for dehydrated hair

3: 1: 8

Booster Water Briogeo Shampoo

3. Condition

• Adapt the choice of Conditioner or Mask to the needs of the hair.

• Apply and offer a gentle massage.

• Rinse

Farewell

Frizz TM Curl Charisma TM

Don’t Despair, Repair! TM

4. Extra Shot

Upgrading the effect with an additional benefit, like an extra shot of espresso from your favorite Barista.

Scalp Revival™

Charcoal and Tea Tree

Scalp Treatment Drops

Destined for Density™ Mega Strength Caffeine Biotin Peptide Density Serum

Don’t Despair, Repair!™ Moisture & Damage Defense Leave in Treatment

Pro Tip: Charge an extra 1€ for an additional benefit, this is an easy way to sample the benefit and convince your client buy the take home product.

Discover the Scalp Revival 4-Step Ritual

Who is the Scalp Revival 4-Step Ritual for?

Our Scalp Revival 4-Step Ritual is designed for clients seeking a deeply relaxing and purifying salon experience. This exclusive treatment transforms the scalp into a fresh and healthy environment, allowing hair to thrive.

With a scalp double cleanse, fully dedicated to scalp.

Why will they love it?

Clients will experience the ultimate scalp revitalization with our scalp double cleanse.

Combining the benefits of an oil-based and a water-based cleanse and an invigorating scalp brush massage, this ritual will purify and prepare their scalp for a soothing and cooling treatment.

While the products work their magic, clients can maximize their relaxation by enjoying a hand massage or a moment in the head spa.

The experience is completed with a leave-in scalp treatment that will rebalance and rejuvenate their scalp.

Discover the Scalp Double Cleanse

What is it?

Think double cleansing is just for your face? With Briogeo's natural and clean products, the same logic is applied to scalp care. Because beautiful hair starts with a healthy scalp.

Double cleansing involves using an oil-based cleanser to lift dirt and impurities, followed by a water-based cleanser to deeply purify the skin.

For the "lifting" stage, using an oil-based cleanser because we know that oil removes oil!

Applied to dry scalp, this step preps the skin by gently lifting away sebum buildup, and product residue from the scalp. The vitamins and lipids soothe the scalp.

A gentle water-based scalp scrub to cleanse away remaining debris and scalp congestion.

Massaged over the scalp, the gritty, mineral rich formula removes dead skin cells and any remaining impurities so they can be rinsed away.

How to do the Scalp Revival 4-Step Ritual

1. Scalp Double Cleanse

1. Oil Based Cleanse

Part hair and apply Scalp Revival™ Rosemary Pre-Wash Oil directly to dry scalp. Massage in and leave for 10-15 mins. Rinse out.

2. Water Based Cleanse

Apply Scalp Revival™ MicroExfloliating Shampoo to damp hair at the root, saturating the entire scalp. Using the Briogeo Scalp Stimulating Massage Brush, lather and rinse.

2. Scalp Hydration

Move on to a perfect post-exfoliation treat with Scalp Revival™ Cooling Hydration Scalp Mask to cool and soothe a dry, itchy scalp.

Apply directly from the tube to the root area, sectioning hair as you go. Massage in and leave on for 10min before rinsing.

Apply a suitable hair mask from midlengths to ends to treat the hair at the same time.

3. Relaxation Moment

Whilst the Scalp Revival™ Mask is working on cooling and hydrating the scalp, why not include a relaxation moment for your client.

Offer her a hand or neck massage, OR A FEW Mwhilst she enjoys the cooling effect on her scalp – don’t forget her refreshing drink!

4. Scalp Treatment

Finish with a post-wash dose of the Scalp Revival™ Scalp Treatment to hydrate and soothe the scalp. Apply 2-3 treatment drops to the middle part line, along the hairline, and wherever there are scalp concerns.

Massage into the scalp to give an extra boost of hydration.