M A G A ZIN E
SEPTEMBER / OCTOBER 2024
Hair by Jordanna @jordannacobella
Wella Professionals Color & Trend Ambassador UK & Ireland
London Hairdresser of the Year
LONDON HAIRDRESSER OF THE YEAR
JO R DA NN A' S TAK E ON T H E TREN D
"Color gradience is all about pairing the right shades together to create the perfect harmony of light and dark in a warm palette for illuminations that resembles a warm sunset. From a hairdresser perspective, this involves introducing a root shadow that could potentially increase frequencies."
H OW TO TA L K TO YOUR CLIEN T
"I would sell this technique as a seamless blend between two colors to create dimension in the hair, mimicking the shadow from a Golden Hour glow. Using words like fused, blended, soft, melted and gradience will really help bring this to life to a client during the consultation process "
CO LO R S TEP S
RO OT S + B LUS H
Apply your roots throughout, stretching the root lower underneath on the sides.
EN D S
Apply your midlengths and ends leaving some tips out.
TIP S
Adding the lightest tip color on selected ends.
W ELL A S TU DI O C A LEN DA R
4 S T UD IO E DUC ATIO N
Color Craft I [September 8 – 9]
Color Craft II [September 10 – 11]
Color Craft III [September 12 – 13]
Our Color Specialist Series will give you all the tools you need to become an expert colorist. You will navigate through 3 Seminars covering the entire Wella professionals color portfolio, sharpen your expertise in formulations, color placement, dimensional color techniques, and color correction.
$920/73,600 WR points each
Cut Craft I [September 8 – 9]
Cut Craft II [September 10 – 11]
Cut Craft III [September 12 – 13]
Our Cut Specialist Series will take you through a deep understanding of the building blocks of shapes and actions. Create with purpose and back up your instincts with professional methods to discover suitability based on your clients’ personal style. $920/73,600 WR points each
Wella Color Expert
Wella Color Expert is for the most passionate stylists in the industry—those of us who always want to learn more, and to learn why From understanding the science behind what we do, to elevating our professionalism and increasing our revenue, we will learn how to reach the highest level of color
NJ Satellite Location [ Sep 2024 – Jan 2025 ]
$3,500/280,000 WR points
Social Media 301: Wella [October 7 – 9]
Become an expert in social media and become the marketing mastermind your business deserves.
$1,500/120,000 WR points
#Trending Cut & Color [October 13]
We ve worked with social media experts and trend labs to identify the #trending looks of the moment. Through live demonstration & a handson workshop, you'll learn how to combine cuts & colors of the moment for a high impact total look. The #trending series of seminars can be booked individually or as a series, giving you real time looks across color, cut & style. $520/41,600 WR points each
Cut Craft I [October 20 – 21]
Cut Craft II [October 22 – 23]
Cut Craft III [October 24 – 25]
Our Cut Specialist Series will take you through a deep understanding of the building blocks of
shapes and actions. Create with purpose and back up your instincts with professional methods to discover suitability based on your clients’ personal style. $920/73,600 WR points each
Wella Color Expert
Wella Color Expert is for the most passionate stylists in the industry—those of us who always want to learn more, and to learn why From understanding the science behind what we do, to elevating our professionalism and increasing our revenue, we will learn how to reach the highest level of color
NJ Satellite Location [ Oct 2024 – Feb 2025 ]
$3,500/280,000 WR points
ADDITIONAL SEMINARS
#Trending Cut [October 14]
#Trending Color [October 15]
We ve worked with social media experts and trend labs to identify the #trending looks of the moment. Through live demonstration & a handson workshop, you'll learn how to combine cuts & colors of the moment for a high impact total look. The #trending series of seminars can be booked individually or as a series, giving you real time looks across color, cut & style. $520/41,600 WR points each
Creative Color Unlocked [October 27]
As stylists and colorists, we are artists at our core. This seminar will allow you to take your color knowledge to the next level, unlocking your artistic potential through bespoke formulation with a
shade you envision. $520/41,600 WR points each
Red Formulations Unlocked [October 28]
Reds and coppers continue to be front of trend & highly requested throughout the seasons. We know
create bespoke, expensive looking reds and tackle any red transformation with ease. This seminar includes ntensive, interactive theory covering key principles for lifting, depositing, glossing, & more, as well as a hands-on workshop to be able to put your learnings into practice. $520/41,600 WR points each
Blonde Toning Unlocked [October 29]
Blonding continues to be the #1 requested salon service. As trends evolve, blondes remain both timeless and sought-after When formulating for blondes, a more nuanced approach is required and, in this seminar, we will unlock the limitless possibilities. During this 1-day Unlocked seminar you will enhance your skills in blonde formulation from methodology to execution, perfecting your approach
be from cool to warm or soft to bold. $520/41,600 WR points each
Just imagine becoming the Expert authority that colleagues and clients rely on! So will ignite your skills and ultimately help grow your business.
Wella Color Expert
Join the growing global community of Wella Color Experts! This program features in Studio Education and hands on model workshops that are supported by self-guided online learnings. Become an expert in hair color science, client consultation, creative color, advanced color correction and more! Change your life and career by starting your Wella Color Expert journey today! $3,500 or 280 000 Wella Rewards Points
Pre-Requisites: Color Craft I, II & III
Duration: Spans four months and consists of online and in person education at the Wella Studio Los Angeles
Wella Cut Expert
The combination of precision and free form cutting is the mark of an Expert. Uncover how to beautifully blend two types of cutting methodology to create the perfect balance of
any haircut with excellence. Showcase all that you have learned with a social media focused photoshoot! $2,500 or 175,000 Wella Rewards Points
Pre-Requisites: Cut Craft I, II & III
Duration: 5 days at the Wella Studio Los Angeles
Wella Style Expert
Stylists will learn both the science and art of styling, from understanding hair chemistry
they showcase their newfound skills in creating cohesive and captivating looks. $2,500 or 175,000 Wella Rewards Points
Pre-Requisites: Style Craft I, II & III
Duration: 5 days at the Wella Studio Los Angeles
