2022 B2B Media Kit - TWICE

MEDIA KIT 2022

About Us

The Leading Resource for Consumer Tech Etailers, Retailers, Distributors and Buying Groups As the leading B2B resource for technology and consumer electronics industries, TWICE equips its readers, consumer tech sellers & distributors with news, research and insights. Through a suite of digital offerings including newsletters, webinars, white papers and video, top companies and leaders turn to TWICE for perspective and analysis on the ever-changing and fast-paced environment of consumer technology.

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TWICE 2022 Media Kit | www.twice.com

eNewsletters

20k SmartBrief Highlighting each day’s top stories, TWICE’s eNewsletter provides leaders in the consumer electronics industry with a daily selection of features, industry news, and analysis from twice.com.

SUBSCRIBED TWICE SmartBrief

17% OPEN RATE

19.7k THIRD PARTY OPTED-IN DEDICATED SENDS Source: Internal, 6-month avg newsletter subscriber data, November 2021

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TWICE 2022 Media Kit | www.twice.com

Magazine

TWICE Magazine TWICE magazine is a leading B2B brand serving the consumer electronics industry.

Printed 12 times a year, TWICE meets the information needs of retailers, distributors and manufacturing representatives in the consumer electronics and major appliance industries. Business leaders turn to TWICE for perspective and analysis in the ever changing and fast paced environment of consumer technology.

19.8k QUALIFIED CIRCULATION Source: Publisher’s Sworn Statement, July, 2021

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TWICE 2022 Media Kit | www.twice.com

Special Reports

TWICE’s special reports Top Retailer Reports and Consumer Tech Guides - are must-reads for leaders in the consumer tech retail industry. By offering crucial market information, exclusive content from Future brands TechRadar,

These exclusive annual issues, rich with the latest data, are must-reads and reference sources for the consumer tech retail Industry. Published shortly after companies have filed year-end financials, all four reports provide first looks at the shifting patterns of Industry retailers. In addition to unique data, these reports provide significant intelligence and expanded analysis from TWICE editors.

These are the most important retail reports of the year and our most widely read issues.

Tom’s Guide, and What Hi-Fi, and distribution to TWICE’s dedicated audience, we provide unique opportunities to share your message with decision-makers in consumer tech retail and generate leads.

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TWICE 2022 Media Kit | www.twice.com

TWICE’s Consumer Tech Guides are special supplements packed with crucial market research and hands-on product reviews from Future brands TechRadar, Tom’s Guide, and What Hi-Fi. This exclusive content, shared in print and digitally, gets your product details in front of TWICE’s dedicated audience - the most important decision-makers in consumer tech retail representing $140 billion in annual sales.

Website

As the industry evolves, companies and their leaders require information and resources to remain competitive. TWICE provides comprehensive coverage of market research, news analysis, event and trade show coverage, and product information and reviews. ● ● ● ●

37k

61k

MONTHLY GLOBAL VISITORS

MONTHLY GLOBAL PAGE VIEWS

Source: Google Analytics, L12 Monthly Average, November 2021

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TWICE 2022 Media Kit | www.twice.com

Retail Turns To Tech For New Customer Experience Options Building Customer Loyalty Online Never Stops CES 2022 Show Daily Research: Adoption Of Smart TVs And Smart Speakers and Displays Rose To 56% And 53%

The above is just a sampler of the most popular types of stories found every day at www.twice.com.

2022 Editorial Calendar

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

11/24/2021 12/8/2021

1/20 2/3

2/17 3/3

3/17 3/31

4/21 5/5

5/19 6/2

MAIN FEATURE

CES 2022 Special Edition

CES Picks Winners

TWICE@Home

Distributors

The Jobs Issue

Buying Groups

FOCUS ON

Show Coverage, Tech Trends, New Tech and Categories

Business Tips: Starting 2022 Off Right

Home Tech Upgrades

Extended Warranty & Financial Services

Professional Development

Luxury Appliances

HOT PRODUCTS/ MARGIN MAKERS

4K & 8K Ultra HD TV

Car Tech & Accessories

Outdoor Products

Hybrid Work Space Office Accessories, PCs

Smart Home Systems

SPECIAL SECTION/ SUPPLEMENT

Distributors

Headphones

Home Theater

Home Audio

Home Automation

Top Retailer Report

SHOW COVERAGE

CES 2022*

Nationwide PrimeTime*

AVB Summit*

Ad Close: Materials Due:

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

6/23 7/7

7/21 8/4

8/17 8/31

9/21 10/5

10/13 10/27

11/3 11/17

MAIN FEATURE

Christmas In July

2021 TWICE VIP Awards

CEDIA

Gaming

Holiday Prep

CES Preview

FOCUS ON

State of the Industry

Winning Products

Trade Shows

Gaming: Mobile, Console, Computer, eSports

Smart Home Devices

Looking Back & The Year Ahead

HOT PRODUCTS/ MARGIN MAKERS

Stocking Stuffers: Tech Accessories

Major Appliances

CEDIA: New Products of 2022

Gaming Accessories & Peripherals

Laptops & Computers

CES Product Sneak Peeks

SPECIAL SECTION/ SUPPLEMENT

Top Major Appliance Retailer Report

Back To School Preview

CEDIA Best of Show Winners

Trends: Gaming & Retail

The Latest Smartphones

Wearables, Digital Health

BrandSource Summit*

CEDIA 2021*

Ad Close: Materials Due:

SHOW COVERAGE

CES 2023 *Show bonus distribution

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TWICE 2022 Media Kit | www.twice.com

Marketing Services

Our Approach

Our Solutions As the number one media company in the markets it serves, Future US has the editorial expertise, market knowledge, and the high-spending audiences that are the critical pillars for a successful content marketing program.

Targeted B2B Marketing Leveraging Future's leading brands and market expertise, we deliver responsive audiences. Our advanced data profile capabilities ensure precise segmentation and targeting.

Custom Online Creative Solutions Sponsored content programs run across our platforms and beyond using paid, owned, and earned media.

Trusted Content We attract an audience of in-market business decision makers, who engage with and are influenced by our expert editorial content.

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TWICE 2022 Media Kit | www.twice.com

Custom Solutions

Personalized Brand Experiences

SPONSORED BLOG POSTS

VIDEO

WEBINARS

WHITE PAPERS & EBOOKS

Click here to see our full catalog of content solutions 10

TWICE 2022 Media Kit | www.twice.com

INFOGRAPHICS

RESEARCH & SURVEYS

SmartSocial

Extend your campaign and reach a highly-engaged B2B audience across social media channels.

GAIN EXCLUSIVE ACCESS to a closed list of qualified professionals. Our data and technology are used to match readers’ email addresses with their social media account.

REACH YOUR TARGET CUSTOMERS throughout the day with your content as they browse their preferred social media platform(s).

ACHIEVE TREMENDOUS ENGAGEMENT through a combination of sponsored and promoted social posts across Facebook or Twitter to influence the highest-quality viewer.

AUTOMATICALLY OPTIMIZES YOUR MESSAGE to the highest-performing creative and social media placements, providing you with the best possible engagement.

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TWICE 2022 Media Kit | www.twice.com

Tradeshow Amplification & Award Programs

Tradeshow Amplification

Preview and Daily Newsletters

For all major industry shows, TWICE provides information on what to look for through ‘Preview’ newsletters, and following the shows, will recap the most important and impactful stories to come from the conference through ‘Wrap-Up’ newsletters.

During each show, daily newsletters are sent highlighting that day’s news. As the exclusive sponsor of either the Preview and Wrap-Up newsletters or the Daily Show newsletters, your company will receive all banners within the newsletter.

Must See Product

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TWICE 2022 Media Kit | www.twice.com

Maximizing Your Trade Show Presence

Our trusted editorial content around the industry’s top annual trade show highlights your brand as a thought leader on the cutting edge of the CE industry.

Award Programs

It’s an exhilarating time to be involved in this industry. Each year, we recognize the industry leaders at the cutting edge of consumer electronics technology.

Winners and nominees gain valuable marketing opportunities by entering our awards programs, including: ●

●

●

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Exposure to Future’s CE portfolio via print, online, and email Recognized as experts & thought leaders by the industry’s leading publications Award amplification during the leading industry trade shows

TWICE 2022 Media Kit | www.twice.com

TWICE’s annual Picks Awards honor outstanding new products exhibited at CES, providing manufacturers a way to stand out at the busiest tech show of the year.

Each year, hundreds of new products are submitted by convention exhibitors, many of whom tell us they value a program that allows vendors to tell our judges exactly which products they want to be considered, and why, from among thousands on display at CES.

As the only awards voted on exclusively by consumer tech retailers and distributors, winning a TWICE VIP Award demonstrates your product or service has what it takes to resonate with consumers and succeed on the shelves. Going home with a VIP Award signifies the top dealers genuinely value what you’re delivering, with participation in the program ensuring you’re seen by the most important people in the industry.

Audience Reach

Audience Demographics

Who We Serve TWICE is the leading brand to serve consumer tech retail decision makers and leaders with comprehensive coverage of the industry through market research, news analysis, event coverage, product information and product reviews.

48% 9% OWNER/PRESIDENT

22%

VICE PRESIDENT

MANAGER/GM

For a more detailed breakout of TWICE’s audience, click here.

14% SALES MANAGER/SALES

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TWICE 2022 Media Kit | www.twice.com

7% BUYER

Rates & Specifications

Print Advertising Specifications & Rates 18

TWICE

TWICE 2022 Media Kit | www.twice.com

1x

3x

6x

9x

12x

Full Page Spread

$14,625

$14,333

$13,894

$13,455

$13,163

Full Page

$7,500

$7,350

$7,125

$6,900

$6,750

2/3 Page

$6,375

$6,248

$6,056

$5,865

$5,738

1/2 Page

$6,000

$5,880

$5,700

$5,520

$5,400

1/3 Page

$5,250

$5,145

$4,988

$4,830

$4,725

1/4 Page

$3,750

$3,675

$3,563

$3,450

$3,375

Cover 2

$12,750

Cover 3

$11,250

Cover 4

$13,500

Print Advertising Specifications

General Specifications Printing method: Web Offset; Binding: Saddle Stitch Ink: SWOP standard and four-color process, Line Screen: 133 lines per inch Material Specifications PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. Please email your print-ready .pdf to the production manager. If the ad is larger than 25mb, please send by file transfer link or contact production manager for further information.

Other Accepted File Types: Hi-res print-ready, .eps, .tif, or .jpeg.

Photo Elements: 300 dpi, actual size; CMYK color model; .tif or .eps format; no JPEG compression.

Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems.

Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid.

Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK.

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Additional Charges Inserts: Information available upon request. Guaranteed Position: 10% additional. Publisher will attempt to honor non paid position requests but assumes no responsibility for failure to do so.

Premium cover positions are available at 12x frequency only. Cover insertions may be combined with other insertions for frequency discounts on non premium insertions. No further discounting is available for cover positions.

Combined Frequency Discounts Advertisers are eligible for combined frequency discounts when advertising in other Future publications. To qualify for a common rate basis, advertisers with multiple products or divisions must submit a master contract in advance of advertising placements. Contact your advertising representative for details.

Advertising Deadlines Please refer to the editorial calendar for advertising deadlines. Contact production manager with any extension requests.

Note: Please label your advertising materials with the magazine name and issue date in which they are scheduled to appear.

Production Contacts

Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered.

Heather Tatrow, Production Manager heather.tatrow@futurenet.com

Lettering: Reproduce all reverse lettering with a minimum of colors.

Type smaller than 8 point with fine serifs should be avoided.

Nicole Schilling, Production Manager nicole.schilling@futurenet.com

TWICE 2022 Media Kit | www.twice.com

Website Display Advertising Specifications & Rates

Ad Description Billboard

970 x 250

Super Leaderboard

970 x 90

Leaderboard

728 x 90

DMPU/Half Page

300 x 600

MPU

300 x 250

Rates (CPM) 0 - 25,000

25,000 50,000

50,000 100,000

100,000 250,000

ROS - Standard Units

$65

$62

$60

$57

ROS + Big Top

$91

$86

$84

$80

Impressions

Sticky Bottom

728 x 90; 970 x 90

Big Top

$98

$93

$90

$86

In Content Leaderboard

728 x 90; 970 x 90

ROS + Mobile Big Top

$91

$86

$84

$80

Mobile Big Top

$98

$93

$90

$86

ROS + Interscroller

$91

$86

$84

$80

Interscroller

$98

$93

$90

$86

ROS + Desktop Miniscroller

$91

$86

$84

$80

Desktop Miniscroller

$98

$93

$90

$86

Mobile Header Mobile Leaderboard Mobile MPU High Impact Units

Big Top

Interscroller Desktop Miniscroller

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Ad Size (pixels)

TWICE 2022 Media Kit | www.twice.com

320 x 100; 300 x 250; 320 x 50 320 x 50 300 x 250 Ad Size (pixels) Large expanded 1000x350 Large collapsed 1000x90 Medium expanded 700x350 Medium collapsed 700x90 Call for specifications 500x375 (min) 1800x450 (max) - responsive

Website Display Advertising Specifications

General Specifications ● All creative must be approved and tested before a campaign can begin. ● Creative must be received by Traffic & Campaign Management 4 business days before the campaign launch date. ● When submitting rich media, an alternate .gif/.jpg is required ● Expandable or “Out of Banner” Rich Media creative must be click initiated ● Expandable or “Out of Banner” Rich Media creative must no larger than twice the banner size ● Audio ads must be user initiated and are subject to editorial approval ● Web Mechanical Specifications ● Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified.

Changes & Cancellations All creative materials must be received at least five business days prior to the launch of the campaign. Include with artwork: Referring URL and alt text. If creative is delayed, Future reserves the right to extend the campaign and date by same number of days creative was delayed.

Rejecting Creative Future a reserves the right to reject any creative that does not follow our specifications.

Third-party Tag Policy Future will accept and traffic up to 3 tags per placement, per campaign.

Banner Policy Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved

by Future and specified in the contract. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved.

All ad placements should launch a new browser window when clicked.

Files accepted File Size Loop/Time Media Types Accepted Audio Accepted 3rd Party Served

Accepted Ad Formats

Initial Load

TWICE 2022 Media Kit | www.twice.com

50KB - 100KB 3 loop/15 sec All Rich Media User Enabled Audio Streams Only Yes

Rich Media

Lead Time

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.jpg, .gif, 3rd party tags, click through URL, HTML5 creatives

3rd party tags 5 days 2MB

eNewsletter Specifications & Rates

Available Units

Billboard Exclusive placement atop the brief for maximum visibility. Ensures your brand is associated with the most relevant news to your target audience.

Scalable on all device types and sizes. 970x250 Rectangle-Text Native content that is seamlessly integrated with the newsletter. Incorporate both images and text to provide multiple opportunities for reader engagement. Optimal lead generation tool for promoting original content.

Ad Image, Headline, Ad Copy, and Click through URL Above-the-Fold For the highest visibility and impact, own the Billboard, News 1 with a Half-Page unit*, Rectangle-Text or a Medium Rectangle units. *Half-Page unit is only available with the Above-the-Fold takeover. 600x300 Video-Text Supercharge engagement by using a combination of video and text to drive both video views and website traffic.

User experience for video varies by email client. The Video-Text ad seamlessly delivers the best possible content experience based on where subscribers open.

Medium Rectangle High-impact units, ideal for visual content and product promotion. Own expanded real estate, and maximum share-of-screen, in a SmartBrief publication. 300x250

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AVT Rates

For full specifications and examples click here.

TWICE 2022 Media Kit | www.twice.com

Above the Fold Takeover

$750

Billboard

$525

Dedicated Send

$3,950

News 1

$495

News 2

$495

News 3

$400

News 4

$375

News 5

$350

News 6

$350

Special Report

$3,950

Spotlight

$3,950

News 1 Video-Text

$595

eNewsletter Specifications

NEWSLETTER. ● All ad creatives must be site-served. SmartBrief can accept 3rd party clicktags and impression trackers (standard tags only). ● Animation is not supported by all email clients. When using animation, include branding and call-to-action on first frame. ● Javascript is not supported in email.

AD MATERIALS ARE DUE 3 FULL BUSINESS DAYS PRIOR TO THE SEND DATE. DEDICATED SEND. Required Deliverables 1.

HTML Code 2.

Subject Line 3.

Preheader Text (Optional) Email Advertising Guidelines 1.

Test your HTML code for errors with an HTML validator prior to submitting to SmartBrief.

2.

Visit the Guide to CSS Support in Email: campaignmonitor.com/css.

NOTE: HTML is due 10 full business days in advance of the send date, and compatibility issues may delay the send.

Subject Line & Preheader ● 50 characters max recommended for subject line and preheader ● Avoid these terms: "New", "Free", "Special." ● Do not use all CAPS or exclamation points! (These phrases, fonts and punctuation may cause your email to get marked as spam).

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TWICE 2022 Media Kit | www.twice.com

DEDICATED SEND HTML CODE. Design ● Limit the design width to no more than 650px. ● Design with tables and nested tables (relevant code should begin with the <table> tag and end with the </table> tag). ● Use six-digit hex codes for colors. ● Code links on one line: <a href="URL" >linked text</a> ● Use inline styling. Except for media queries, SmartBrief only incorporates code between the body tags into our template. ● Media queries should be in style tags in the head element.

SmartBrief can only accept media queries that have a Class or an ID. Images ● Use JPEGs or GIFs. ● Use absolute URL and image paths (images, links, etc.).

Images and files must be hosted by client. ● Use image width and height attributes and values to preserve layout structure when images are disabled.

Do Not ● Do not use dynamic scripts (Javascript) or any form elements (checkbox, radio button, input field). ● Do not use background images, image mapping, or animated GIFs. ● Do not embed Flash or any other type of video.

Contact Us 24

VP/Market Expert Adam Goldstein

Editorial Grant Morgan

Advertising Andi Tureson

VP/Market Leader, AV & Pro Audio adam.goldstein@futurenet.com +1 917 922 9872

Senior Editor grant.morgan@futurenet.com

andi.tureson@futurenet.com

Advertising Debbie Rosenthal

Advertising Zahra Majma

debbie.rosenthal@futurenet.com

zahra.majma@futurenet.com

Advertising Janis Crowley

Advertising Kyle Walkenhorst

janis.crowley@futurenet.com

kyle.walkenhorst@futurenet.com

TWICE 2022 Media Kit | www.twice.com