WEBSITE
ANALYTICS
Website visits on the City’s official website from June 1, 2026, through July 3, 2026. Most Visited Page
1. July 3rd All American Fireworks & Festival | Roanoke, TX - Official
Website | 11,373
4 Calendar • July 3rd All American Fireworks & Festival | 5,411
SOCIAL MEDIA CAMPAIGN
Facebook advertisements promoted Roanoke’s July 3 All-American Fireworks & Festival through a variety of campaign objectives and creative content, including overall event promotion, event highlights, pie eating competition, fireworks showtime, dueling pianos, and event schedule, parking map, and FAQ. These campaigns increased event awareness and informed the community ahead of the festival. rd
Views | 306,201
Reached | 128,659
Engagement | 33,414
Link Clicks | 2,857
DIGITAL BILLBOARDS
Three Lamar digital billboard locations ran from June 5 through July 3, 2026, featuring two creative versions promoting the July 3rd All-American Fireworks & Festival. The 29-day campaign generated 440,963 weekly impressions, resulting in an estimated 1.8 million total impressions throughout the campaign
I-35W, W/S Cross Timbers Rd
Hwy 114 at I-35
Golden Triangle west of Hwy 377 on the south side
DIGITAL ADVERTISEMENTS
America250.org | Event Featured
Community Impact | Website Banner Ad
Community Impact | Event Calendar
Metroport Chamber | Chamber Latte (Delivered every Monday morning to 1,700 + active email addresses, including the primary contacts of all Chamber Members )
PRINT ADVERTISEMENTS
287 North Living | Half-Page Ad (Pg. 2)
Community Impact | Full-Page Ad (Pg. 2)
"Round Roanoke | Newsletter (Events section of the monthly newsletter printed and mailed to approximately 2,300 Roanoke residents/businesses.)
